Small niches, big riches Niche marketing that pays Rookie REALTORS® rock GO Zone opportunities Spring 2006 Real estate paradigm shift Real Estate LEADER is the official publication of the Mississippi Association of REALTORS®. The quarterly magazine provides Mississippi real estate professionals with timely informa- tion on trends and best practices, tools and resources for professional development, and news about innovative business and commu- nity leaders. Spring 2006 Editor Angela Cain IN THIS ISSUE: Small niches, big riches
[email protected] Assistant Editor Cover Story: Tracee Walker 16 Small niches, big riches
[email protected] Eight Mississippi REALTORS® share how they’ve turned small niche markets into big business. Contributing Writer Carol Stern 9 The changing face of real estate
[email protected] Technology and consumer demands for self-service have driven change in many businesses, including the banking Graphic Designer and travel industries. And now more than ever, real estate is beginning to experience this paradigm shift. Learn what Steve Nowak one local association executive sees on the horizon for REALTORS®.
[email protected] Photographer 11 MAR continues to help homeowners in wake of Hurricane Katrina Bill Jackson Learn how your state association is continuing to assist homeowners as part of our rebuilding effort on the Gib Ford Photography Mississippi Gulf Coast in the wake of Hurricane Katrina. Sales & Marketing Manager Krissa Dobbins 13 Test your personal marketing IQ
[email protected] Take this quiz and test your personal marketing savvy. REALTOR® Editorial Board Mark Warren, Chair, Jackson On the cover: Sandra Vaughn, Vice-Chair, Laurel REALTOR® Rebecca Goodell of Coldwell Banker West Realty in Columbus specializes in military relocations John Beith, Poplarville Jane Bobitt, Cleveland and shares her insights into niche marketing.