Leadership in Publishing Women | Diversity | Management | Careers

GLOBAL PUBLISHING MAGAZINE | JULY 2015

CAROLYN REIDY CEO, Simon & Schuster

Interview on page 26

INSIDE: Preview Guide: Frankfurt Book Fair 14-18 Oct. 2015 Pages 11-22

Leadership in Publishing Women | Diversity | Management | Careers

PLUS: Global publishing trends & international market snapshots FROM THE EDITOR

Why Leadership is Like Literature Edward Nawotka

BY EDWARD NAWOTKA, sis from books to stories. Here, he In its centenary year, Knopf is EDITOR-IN-CHIEF talks about his role as a “curator,” led by Sonny Mehta, the publish- bringing the best the world has er’s third Editor-in-Chief, follow- THIS ISSUE OF Publishing Per- to offer to Germany each year. To ing the tenure of its founder, Al- spectives focuses on the topic of better foster the relationships be- fred A. Knopf, and Robert Gottlieb. leadership in publishing. Leader- tween the exhibitors, the Fair has Mehta, who was born in India, has ship is one of those words that is closed Hall 8 for 2015 and brought been the quiet, powerful force that difficult to define, but you know it the English-language publishing continues to balance the firm’s when you see it. community into closer proximity world-class literary list with more We look at a range of topics, with the rest of the Fair. It’s a bold commercial fare, such as Grey from the challenges faced by wom- move that will not only be more from E.L. James and the forthcom- en in leadership roles (just 14% of convenient (less walking!) but will ing continuation of the Millennium all senior executive jobs in the US facilitate stronger relationships. series, The Girl in the Spider’s Web. working for a crime syndicate run are held by women, according to In this respect, leadership is like Meanwhile, at tiny Coach by André Breton’s Surrealists, to research firm Catalyst), to diver- the best literature: it has a light House, founder Stan Bevington bolster the bottom line. sity in publishing, how to manage touch that doesn’t call attention to still maintains an office at the pub- Two very different publishers, creative teams, whether we are all itself and is often recognized and lisher (which houses its own twin two very different lists, two differ- future freelancers, and how men- respected only well after its work Heidelberg printing presses), while ent definitions of success. tors can affect our careers. is done. Editorial Director Alana Wilcox But both require leadership Leadership was a particularly Look at two different publish- oversees daily operations. Wilcox with vision. And each will be re- appropriate subject for 2015. At the ers that are both celebrating key is putting her faith this fall in The spected and remembered for the Frankfurt Book Fair, Director Juer- anniversaries this year: New York’s Xenotext: Book 1, the long-awaited fine books they produced. gen Boos has led the fair to rethink esteemed Knopf turned 100, while book by conceptual poet Christian Yes, leadership, like literature: its mission over the past decade, Toronto’s boutique Coach House Bök, and Pillow, a debut novel by it may be hard to define, but you which has seen a shift in empha- Books turned 50. Andrew Battershill about a boxer know it when you see it. •

Inside This Issue:

On Leadership in Publishing: Publishing Perspectives, “the BBC of the book world,” is an online 2 From the Editor: Why Leadership is Like Literature trade journal for the international publishing industry. With a 23 Diversity in Publishing network of correspondents and publishing experts who live and 24 Leaning In—In Publishing work around the world, we offer coverage of global markets 26 On Being a Woman in Publishing and companies, along with deeper insight into the business of 30 On Managing Creative People in Publishing publishing and writing. 31 In the Future, Will We All Be Freelancers? Read and subscribe at publishingperspectives.com Global Publishing Trends: Like us on Facebook.com/pubperspectives 6 Snapshots from Around the Book World Follow us on Twitter @pubperspectives 8 7 International Markets to Watch Email us at [email protected] 10 Sponsored: Translation Grants in Sharjah

People in Publishing: SUBSCRIBE FOR FREE: publishingperspectives.com/subscribe 3 Ken Follett: Pixels of the Earth 4 Juergen Boos: Connecting Frankfurt to the World 28 Rachel Mills: Literary Agent as Ambassador Publisher: Hannah Johnson Editor-in-Chief: Edward Nawotka 2015 Frankfurt Book Fair Preview Guide: Business Development: Erin L. Cox 12 News & Updates from the Fair 14 Quiz: What’s Your Business Personality? Contributors to this issue: 15 Interview: Diane Spivey on Selling Rights Lucy Abrahams Leonardo Neto 16 Map: New Hall Layout 2015 Jaraslow Adamowski Mark Piesing 18 Digital Innovation at the Hot Spots Carlo Carrenho Olivia Snaije 19 Indonesian Authors in Frankfurt Nicolas Gary Laura Summers 20 STM & Education in Hall 4.2 Eugene Gerden Roger Tagholm 21 Where to Eat in Frankfurt Nathan Hull

2 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 INTERVIEW: KEN FOLLET

THE DRAMA SURROUNDING the building of a cathedral in 12th-century England doesn’t immediately Pixels of the Earth lend itself to being adapted into a video game. But that is exactly what Hamburg’s Daedalic Enter- “I have been tainment—which has produced through this video games based on everything Ken Follett discusses how his blockbuster from Shakespeare’s plays to cli- process before mate change—is now doing with novel, Pillars of the Earth, is being turned Ken Follett’s blockbuster 1989 nov- with television el, The Pillars of the Earth. into a video game. By Edward Nawotka “It has been exciting and inter- and film people; esting to see these guys take my story and pick elements from it the people at and turn it into a game where the to coincide with the publication been through this process before Daedalic are the player can take on the role of one of Follett’s new novel, a 16th-cen- with television and film people; the of the characters that sprung from tury international spy thriller set people at Daedalic are the experts, experts, and it my imagination” says Follett, who in Kingsbridge, like Pillars and its and it wouldn’t be smart for me to spoke with Publishing Perspectives 2007 sequel, World Without End. tell them what to do.” And though wouldn’t be smart by phone from his office in the UK. Still, Pillars should have enough Follett, who is 66, says he hasn’t It’s not the first time Follett has brand recognition to stand on its played a video game since Pong “in for me to tell seen the book adapted. Pillars has own and attract curious fans and the 1970s,” he is nevertheless ex- served as the basis for a number of gamers: it is one of the bestselling cited by what he’s seen so far. them what to do.” films, TV shows, and board games. novels of all time in Germany and “I hadn’t thought much about “In my stories, it is always clear has sold more than 25 million cop- the artistic depiction of the char- Ken Follett who is fighting whom and who is ies around the world. acters,” he says. “It was surprising on whose side. I don’t try to cre- Follett knows that this won’t when Daedalic sent me the art- ate an atmosphere in expense of necessarily translate into more work for how the characters would the plot,” he explains. “In the game, sales. “There is always a risk, espe- look. They have drawn these char- people were able to see this. When cially when one takes a book and acters at different ages, because they examined the story, they saw transforms it,” he says. “The author the book spans a half a century there are constant conflicts that is never completely comfortable and many of these characters first take place and decisions that have when someone takes hold of the appear as young people and grow to be made. They were able to see story and tells it again. We are al- older. So, they become a little Ken Follett at the how those conflicts form the basis ways anxious about that process heavier and their hair begins to of a game quite quickly.” because I, as the author, have gone go grey and they will be little less Frankfurt Book Fair: The deal to adapt the book was through so much trouble to make upright. It turns out that it feels brokered by Follett’s German pub- sure the story is logical in the plot, a bit like when an actor is cast in Thursday, 15 October 2015 lisher, Bastei Lübbe, after it pur- that there are not any holes in the one of the films or TV series, and I 10:00–11:00 a.m. chased a controlling interest in story.” think, ‘that is not quite how I pic- Room Dimension Daedalic in May 2014. Plans are in That said, he opted not to con- tured them’ but then it turns out Business Club ticket required place to release the game in 2017 tribute to the game script. “I have just great.” •

Ken Follett at the Frankfurt Book Fair 2014 © Peter Hirth / Frankfurter Buchmesse

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 3 INTERVIEW: JUERGEN BOOS

A Curator Connecting Frankfurt to the World

“I am constantly traveling the world to interact with the best people and find the best content and exhibitors for our Fair, be Juergen Boos gives they publishers, an interview at the Turin Book Fair service providers, © Fabio Melotti or creators.”

Juergen Boos Frankfurt Book Fair director Juergen Boos spends much of the year traveling to ensure that the best the world has to offer is represented in Germany each October. By Edward Nawotka

THE FRANKFURT BOOK Fair has one’s business may be global, but place for connecting local stories something beautiful. It was also long surpassed being an event I also see how it is predominantly to the broader global community, fascinating to see how this impulse exclusively about books. “My job local. While a publisher in Geor- whether that is through exhibi- translated into their stories, which is a bit like being the curator of gia or Mexico may be impacted tions, the Literary Agents & Scouts always have an interesting spiritu- something like the Venice Bien- by the global economy, they have Center, or the Guest of Honor al dimension to them.” nale,” says Juergen Boos, director problems and challenges that are program. Another thing that impressed of the Frankfurt Book Fair. “I am local to them. For me, it’s about “One of the most amazing plac- Boos was the Indonesian cuisine. constantly traveling the world to finding the ways to connect these es I visited this year was Indonesia, “But not necessarily in Indonesia,” interact with the best people and local industries to the broader which is this year’s Guest of Honor he jokes, “The Netherlands and find the best content and exhibi- global community that gathers in country,” says Boos. “Initially, I had Flanders are the Guest of Honor in tors for our Fair, be they publish- Frankfurt.” no idea what to expect. But what I 2016, so I’ve visited several times ers, service providers, or creators. This will be even more evi- found in Jakarta was very sophis- recently. It’s funny—I’ve always As I expand my network, the net- dent this year with the upgraded ticated. It’s the world’s most pop- been a rice guy—but it turns out work of the fair expands.” layout of the Halls. “Bringing the ulous Muslim nation, one that is a the Rijsttafel is the best thing to You can think of Boos as the English-language community into budding democracy, and to learn eat in Amsterdam . . . In this way book world’s version of super art Hall 6 is going to make a huge dif- about how they are struggling with 2015 and 2016 will be interesting curator Hans Ulrich Obrist. ference to how people interact that responsibility while still deal- bookends; the colonized handing With his trusty, but battered with these markets,” says Boos. “It ing with the legacy of dictatorship, over to the colonizer.” aluminum Rimowa suitcase in will make it much easier. At the was fascinating.” So, like the best curators, Boos, hand, you’re just as likely to run same time, we’ve gone through a Among his strongest memo- too, has proven an eye for curious into Boos at an event in Buenos lot of effort to make sure that in- ries of his time in Indonesia was and rich contrasts, all in the ser- Aires or Beijing, London or Lima, dustries and publishers that work visiting the Jakarta home of pub- vice of inspiring dialog, discussion, where he is a sought-after speak- together will be in close proximi- lisher John McGlynn of the Lontar and dealmaking. er and expert on global publishing ty—Elsevier will be near to Spring- Foundation, who is assisting with “It’s important in what we do. and media trends. er, for example, and the art book the Guest of Honor program. “He We want to make sure that when In fact, you’re more likely to publishers, who all know and re- had the most dramatic piece of people come to the Fair they are find him abroad than in Frankfurt spect one another, and though art. It was a large sculpture made stimulated, enlightened, and in- itself, as he spends more than half competitors, often collaborate, out of recycled plastic bottles terested. And, even more import- his year on the road. will be able to talk. This way every- that had washed up on the shores ant, that they come away feeling He notes that several things are one will be able to share stories.” of the islands. The garbage that connected to the world . . . no consistent across all of his travels. Frankfurt is, at its heart, all threatened to ruin the nature of matter where they are from, and “When it comes down to it, every- about stories. In this regard, it is a archipelago was transformed into where they travel back to . . . ” •

4 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 FRANKFURT TUESDAY, 13.10.2015 GLOBAL PUBLISHING SUMMIT THE 7 MARKETS FOR YOUR INTERNATIONAL BUSINESS

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PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 5

themarkets_235x303.indd 1 22.06.15 14:58 GLOBAL OVERVIEW OF PUBLISHING TRENDS

EASTERN EUROPE & RUSSIA IN EASTERN EUROPE, Poland is What’s Happening Where: making advances among developing nations, where the country is considering a new fixed-price law to stabilize the market, which has Global Publishing Trends been rocked by a price war among booksellers. It has not been that long since the end of the EMPIK crisis, (2011-2013), in which the ARGENTINA higher than 8% annually, but in- government cut its own book pur- biggest bookstore chain acquired ARGENTINA WAS ONCE the dependent consulting firms peg it chases by 21%. That brought the several publishers (WAB, Wilga publishing powerhouse of South as much as 40%—making tracking government’s share of publishers’ and Buchmann), bought rights ag- America, but an economic crisis statistics difficult. revenues down to 22.91%, where gressively, and reserved the best and new, claustrophobic import/ According to Promage, in 2014, in previous years, the government promotions and points of sale export regulations have thrown 28,000 new ISBNs were registered purchases represented at least a for their books alone. Thankfully the book business into turmoil. in the country, 12,000 of them by quarter of sales. For example, in they eventually dropped this cat- The government has tried to bol- the 235 most active commercial 2013, the share was 27.5%. On the astrophic policy and things have ster the book business by buying publishers. To be part of Prom- happy side, publishers saw growth, since improved; today the aver- 90 million books in recent years, age’s data, publishers had to re- although small, on revenue com- age bestseller will be around three but a future general election and lease at least five ISBNs last year. ing from the private sector. thousand copies sold in a week, or economic stagflation mean pub- The remaining 16,000 titles were The halo that surrounded the 8,000 to 10,000 a month. lishers are uncertain of the future. published by NGOs and other Brazilian book market for many The ebook market is growing, According to Promage, a con- non-commercial institutions. years is starting to dim. From 2005 but slowly—it still only accounts for sulting firm that tracks data from —Leonardo Neto to 2014, the Brazilian book market 4-5% of the total market. The main the Argentinian publishing market, grew only 5.79%, while the coun- threat and obstacle to growth is the federal government is respon- try’s GNP increased 39.45%. It is piracy, which is a significant prob- sible for buying around 25% of all BRAZIL true that this economic growth lem. Bookselling chains are strug- the books sold in the country. Fer- HIGH INFLATION ALSO hit the was heavily based on increasing gling but surviving, though price nando Zambra, CEO of Promage, Brazilian book market. According commodities sales, but the book wars mean the margins are mini- says that the total income in 2014 to the research conducted by the market still should have per- mal, and independent booksellers for the overall book business was respected Institute of Economic formed better in such a flourishing are closing up shop with depress- around 5.4 billion Argentine pesos Research Foundation (Fipe), reve- environment. ing regularity. ($666 million), representing a 35% nue for Brazilian publishers shrank In 2014, Brazilian publishing In Romania, the country’s on- increase over the previous year. 5.16% last year—totaling just 5.41 companies invoiced 4.17 billion line book sales hit 20% of the total But it is increasingly difficult to billion reais ($2.03 billion). There reais ($1.57 billion) to bookstores, book market, which is estimat- determine whether this is the re- was a nominal growth of 0.92%, distributors, and other channels, ed to be worth some $110 million sult of increased sales, or simply which didn’t come close to off- which represents growth of 0.86%, per year, according to data from due to inflation. “Book prices rose setting the official inflation rate of something that could be consid- financial daily Ziarul Financiar. as much as 35%. It was a terrible 6.41% over 2014. ered an important achievement in The country’s leading online book year in terms of inflation in the Previously, the government was light of ongoing Brazilian inflation. retailer, Okian.ro, said that the country,” says Zambra. Accord- a reliable customer, but with an —Carlo Carrenho demand for books in Romania has ing to official data, inflation is no economic recession, the Brazilian been increasing as a result of the

6 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 GLOBAL OVERVIEW OF PUBLISHING TRENDS

improving economic situation. Egypt’s Kotobi—have become fur- In 2014, Okian.ro sold more than ther entrenched, though it looks 40,000 books online, generating to be only a matter of time before total revenue of some 1.3 million lei larger, global players enter the re- ($330,000)—a 30% increase over gion or possibly acquire one of the 2013, according to data from the platforms. online retailer. Book publishing is a truly global —Olivia Snaije, Roger Further East, the ongoing po- Tagholm, Nathan Hull litical struggle between Russia and business. Sales and revenue can the Ukraine continues to cause fissures in the book business. be affected as much by geopolitics UNITED KINGDOM In the Ukraine, sales have fallen ACCORDING TO THE latest sta- somewhere the range of 15%—and as by local economies and trends. tistics released by The Publishers likely more—as Russian publishers Association, the UK book publish- have been reticent to export to Success abroad requires cultural ing industry was stable in 2014 and a difficult, if sometimes hostile, valued at £4.3 billion. Digital prod- marketplace where distribution understanding and knowledge of ucts account for 35% of the in- has become more and more diffi- dustry’s total revenue, and export cult. And in Moscow, the decline current events. Here’s a global cheat sales account for 44%. in bookstores has led to a crisis On the digital side, academ- of faith among publishers. Today, sheet to boost your business ventures. ic publishers have pushed ahead there here are now only 400-500 of other sectors, with 79% of all bookstores in Moscow, a signif- subscription income coming from icant drop in recent years as real electronic journals. In consumer estate prices have skyrocketed. fiction, ebooks account for 37% of —Lucy Abrahams, Jaroslaw the value of that segment. Increas- Adamowski, Eugene Gerden es in digital sales were seen across the industry in 2014: children’s digital sales up 11%, digital aca- ITALY read one book, and several efforts I had to slow down. Until then I demic textbooks up 17%, audio- SO FAR IN 2015, Italy has seen two have been made in the last year to hadn’t published less because, for book downloads up 24%, and dig- large and important consolida- attract new readers, including the me, it was a form of resistance. ital educational materials up 20%. tions. Mondadori and RCS Libri, launch of a celebrity-based reality It was my national duty when “It is great to see digital growth the two largest publishing groups, TV show for writers. Publishers we were governed by the Mus- continuing and developing in more merged; together they control are also trying to keep prices low. lim Brotherhood because most of sectors of publishing,” said Rich- 50% of the digital book market That said, this effort to economize my publications are against their ard Mollet, Chief Executive of The and 35-40% of the print market. has hit authors and agents in par- mentality. But with all this and the Publishers Association. “The rise The impact of this is likely to be ticular, with advances falling and recession and instability, I realized in children’s digital sales, while seen not only in publishing, but in payments slowing, say some. This I had to publish less,” said Fatma perhaps unsurprising given 71% of bookselling—where Mondadori is a may have, in turn, led to the merg- Elboudy of Cairo-based El Ain households now own a tablet, is major player—and may squeeze out er of three of Italy’s most powerful publishing house. testament to the innovation tak- other publishers from the shelves. literary agencies: Marco Vigevani, For many, the focus in the re- ing place in children’s publishing The Italian book market was the International Literary Agen- gion for several years has been on and the engaging content being valued at €1.1 billion, with 87 mil- cy of Chiara Boroli (the oldest in the developing book markets in produced.” lion books sold at an average price Italy), and Luigi Bernabo & Asso- countries that have more liber- Despite a 2% decline in over- of €12 euros. This may sound pos- ciates. “It was the right response al publishing policies, such as the all book sales, the PA reports that itive, but the market has been in to the Mondadori and RCS Libri United Arab Emirates, with Abu UK publishers have seen a rise in a steady decline for the past four merger,” noted one competitor in Dhabi and Sharjah leading the way. export sales of 28% over the pre- years, falling from €1.25 billion Il Libraio magazine. Earlier this year, the new Sharjah vious year. ELT materials are the in 2011. Expectations for 2015 are —Edward Nawotka Book Authority announced it will strongest segment in terms of flat, notes Marcello Vena -of Mi and Nicolas Gary offer printing services to regional volume. Sales to the Middle East/ lan-based consultancy, AllBrain. publishers, as well as distribution, North Africa and East and South- Some 87% of total 2014 sales by research and events, in what it is east Asia grew the most at 8% and value took place offline, but online MIDDLE EAST & NORTH AFRICA calling a “publishing free zone” in 14% respectively. sales is the only distribution chan- PUBLISHERS IN THE Middle East the United Arab Emirates. British consumers bought ap- nel growing—it rose 8% in 2014. are used to obstacles, but these Elsewhere throughout the re- proximately the same number of Amazon dominates with 50% of past few years have been par- gion, publishers are placing their books in all formats in 2014 as in the online sales market. Commen- ticularly challenging: the major hope in digital publishing and 2013—some 311 million units—but surate with this, the potential for political instability in the region ebooks to overcome distribution spent around 4% more on them, e-reading is strong. Sales should has further complicated the seri- problems. Connectivity in the GCC taking the value of the British hit €60 million and see a rate of ous and ongoing piracy problem, countries is among the fastest in consumer market back up to £2.2 growth of 30-40% in 2015. It is as well as the lack of distribution the world; smartphone and tablet billion, after a dip to £2.1 billion in largely focused on smartphones, channels. Sales in war-torn coun- penetration is increasing rapidly; 2013 over 2012 (the Fifty Shades as only 6.8% of all Italian house- tries such as Tunisia, Syria, and publishers are starting to adapt year). This is modest good news holds owned at least one e-reader Yemen are at zero, and Egypt con- their rights agreements to auto- for publishers since it means— in 2014. Year-on-year growth for tinues its struggle to bounce back matically include digital; Arabic is theoretically—that they are mak- e-readers is some 26%, but this from earlier disruptions. set to be the fourth-largest inter- ing more money from the same may largely be the result of such a “Since the Arab Spring, it has net language by 2018. Two of the amount of unit sales. small market. been upsetting. Although I sur- MENA region’s biggest ebook sales —Hannah Johnson In 2014, 60% of Italians did not vived 2011, 2012, and 2013, in 2014 platforms—Jordan’s EkTab and and Roger Tagholm

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 7 7 HOT PUBLISHING MARKETS

International Publishing Radar:

United States: Germany:

INVESTMENT IN DIGITAL GERMANY IS AMONG the innovation in the United world’s top publishing mar- States continues to drive kets, with a turnover of new approaches to publish- €9.32 billion in 2014—a 2.2% ing and a re-imagining of jump over the previous year. business models, particular- Surprisingly, sales rose at ly in areas of data analytics bricks-and-mortar book- for marketing, self-pub- stores, while online sales lishing, and subscriptions. declined. In the key news so As the digital market has far from Germany this year, matured, several venerable the merger of Springer Sci- companies have pivoted in ence+Business Media and their approaches. For exam- Macmillan Science and Edu- ple, Vook, an early entrant cation established what has into ebook publishing, ac- been described as a “dynas- quired the publisher/re- tic marriage” between two tailer Byliner and analytics of the world’s most powerful company Booklr, and has STM publishing companies. now rebranded as self-publishing company, Pronoun. Mexico: They offer 100% royalties to authors who use the plat- WITH 122 MILLION people, form to publish. Surpris- Mexico is the most popu- ingly, print is also seeing a lous of the Spanish-speak- modest bump, particularly ing countries, and as such at independent bookstores, has seen several of the large as ebook growth appears to Spanish-language publish- have plateaued. ers consolidate their Latin American operations in the country. Planeta, in particular, saw an opportunity and launched a new rights operation to sell titles originating from Latin America abroad; the country’s literary authors—long overlooked—are drawing international attention; and a vibrant, but nascent, digital publishing scene is starting, supported in part by CONACULTA, the government’s cultural wing.

The Markets: Global Publishing Summit

On 13 October 2015, this new event from the Frankfurt Book Fair and Publishing Perspectives will showcase seven strong and vibrant publishing regions. Join us to learn from and connect with key players from these markets. Tickets and registration at www.themarkets2015.com

8 7 HOT PUBLISHING MARKETS

7 Countries You Need to Watch

South Korea:

WHILE THE OVERALL Ko- rean trade industry has seen China: declines in the past decade, interest in digital devices SOME 58% OF Chinese is booming, and Korea has people read books, while among the deepest levels 50% are reading “online of internet penetration in literature”—a genre that the world. Coupled with has turned several dozen high levels of spending on self-published authors into private education, innova- millionaires, as readers are tive companies are pushing incentivized to “reward” the the boundaries of educa- authors they appreciate. tion publishing, which now China is producing 20 mil- accounts for 65% of the lion new English speakers overall publishing market. In every year, meaning there Korea, they are not thinking are many opportunities about using cellphones for for English-language pub- education, but robots. Ko- lishers looking to establish rean children’s publishers Turkey: partnerships, particularly Indonesia: are widely respected, both in education—a field worth for their content and illus- TURKEY HAS MADE great 30 billion yuan (nearly $5 INDONESIA IS THE 2015 trations, and have earned strides in the publishing billion) annually, and more Guest of Honor country at global respect for their world in recent years, grow- than 50,000 companies the Frankfurt Book Fair and English-language learning ing some 300% in the last competing for business. has been busy preparing for products and edu-comics. decade. Nevertheless, the the country’s first showcase market is still closely reg- on the global publishing ulated by the government, stage. With a 93% literacy which issues “bandroles,” rate, the fourth most pop- a hologram sticker with a ulous country in the world— title-unique number that and largest predominantly must be affixed to the books Muslim nation, home to 35% in order for them to be of the world’s Muslim popu- sold legally. Of all the units lation—has more than 1,000 produced in Turkey, more publishing houses that pub- than 70% are textbooks lish a total of 24,000 titles (many bought and distrib- per year. When it comes to uted by the government), literature, half the titles are though the general trade translations; this year, it is sector continues to boom expected some 200 titles and, along with it, inter- will have been translated est in translations and new into English, German and genres, such as new adult ti- other languages in time for tles. Recent election results the Fair. may also loosen restrictions on the overall market and foster growth.

9 SPONSORED BY THE SHARJAH INTERNATIONAL BOOK FAIR

Soaring Translation Grants Awarded by Sharjah International Book Fair Matchmaking Program

BY ERIN L. COX tending the 11-day event last year. to network and share best practic- munity in its internationalization.” It attracts the biggest internation- es. It was attended by more than November 1st will kick off the LAST YEAR, THE Sharjah Inter- al authors including Dan Brown, 600 librarians from 20 countries in 2015 Sharjah International Book national Book Fair (SIBF), offered Indian Man Booker Prize shortlist- the Gulf region and beyond. Fair’s fifth annual Matchmaking a $300,000 fund for translation ee Amitav Ghosh, Egyptian movie At this year’s London Book Fair, Program, with this year’s dele- rights agreements as part of the and stage actor Adel Emam, and the SIBF Matchmaking Program gates also receiving an invitation Matchmaking Program’s Transla- bestselling Indian author Chetan won The London Book Fair Inter- to attend the influential Arab Pub- tion Grant. The 168 grants award- Bhagat. national Excellence Award in The lishers Conference taking place in ed were more than double the As well as the public fair, SIBF Market Focus Achievement Award Sharjah on November 2-3 . previous year. Since its inception is the gateway to the publishing category for “raising the profile of International publishing rights in 2011, the SIBF Matchmaking world in the Middle East, North Arabic literature in translation.” professionals who have a cata- Program has become a key event Africa and Asia regions. Through The judges of the Award said, logue of translation rights to buy on the international publishing its ambitious Matchmaking Pro- “Sharjah International Book Fair or sell and an interest in doing calendar. Bringing together more gram and Translation Grant, it has has made continual investment business in the Arab market may than 250 rights professionals from become a major player in interna- into new initiatives and relation- apply. Submissions must be made over 50 countries, the program tional translation publishing and ships to help raise the profile of online at www.sibf.com by July 17. provides introductions to Arab and an essential forum to do business Arabic literature in translation, and Selections will be announced in international publishing profes- with Arabic publishers. support the Arab publishing com- August 2015. • sionals, one-to-one matchmaking In addition, the Sharjah Inter- sessions and networking, and op- national Book Fair and American portunities for foreign publishers Library Association launched its to work directly in this market. first joint ALA Library Conference The Sharjah International Book last year at SIBF—a two-day event Fair—November 4–14 2015—is the that offered concurrent programs largest book fair in the Arab world and an important opportunity for with over 1.4 million people at- librarians from across the region

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www.iprlicense.com 2015 PREVIEW GUIDE: FRANKFURT BOOK FAIR Find out what’s new this year at the 2015 Frankfurt Book Fair, your global city of ideas. Bring this guide with you to the Book Fair!

INSIDE THE GUIDE:

12 News & Updates from the Fair 14 Quiz: What’s Your Business Personality? 15 Interview: Diane Spivey on Rights 16 Map: New Hall Layout 18 Digital Innovation at the Hot Spots 19 Indonesian Authors in Frankfurt 20 STM & Education in Hall 4.2 21 Where to Eat in Frankfurt » www.book-fair.com www.book-fair.com/businessclub Photo © Michael von Hassel / Frankfurter Buchmesse SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

Frankfurt Book Fair 2015: News & Updates

World Cookbook Fair Comes to Agora Gets a New Centrepiece New European Media Summit Frankfurt This Year Connects Creative Industries THIS YEAR, THE Frankfurt Book Fair’s outdoor FRANKFURT’S HUB FOR all things food is get- market place, the Agora, is getting a new Piazza THE NEW EUROPEAN Media Summit (NEM) is ting bigger and better: this year, the Gourmet area of over 430 square metres. As the central a European technology platform dealing with Gallery in Hall 3.1 will host the World Cookbook point of the Agora, the Piazza will take on the connected, converging, and interactive media Fair, an international meeting point for publish- shape of an open book modelled on the Book and creative industries. The summit motto is ers and authors in the culinary sector. The part- Fair’s iconic logo. “Media & Technologies for New Storyworlds.” nership between the Frankfurt Book Fair and Designed as a new service point, it will pro- NEM gathers major European organisations World Cookbook Fair was announced last De- vide visitors with information about the new working in the digital media and content area, cember as a long-term agreement for the food hall layout and a space to plan their day. The including content providers, creative industries, and wine publishing industry. Édouard Coin- Piazza is also part of the system that guides vis- broadcasters, network equipment manufactur- treau, Vice President of the World Cookbook itors through the Fair: red carpets in the shape ers, network operators, and service providers, Fair, emphasised that Frankfurt will be the only of a star will lead from the Piazza to the vari- academia, standardisation bodies, and govern- cookbook fair in Europe this year, making it the ous halls. The Agora’s Piazza will also include ment institutions. focal point of interest for the culinary publishing two coffee shops and will provide visitors with The annual NEM Summit will be held on Oc- world in 2015. some welcome sweet treats, in partnership with tober 14 and 15, 2015 at the Frankfurt Book Fair, On some 1,000 square metres—300 more Werther’s Original. and the publishing industry is invited to par- than last year—the Gourmet Gallery section will Apart from this new “sweet heart of the Fair”, take in NEM’s European innovation ecosystem. feature exhibitor stands, a business centre, an Frankfurt’s re-structured alfresco space will, as This year’s NEM Summit will cover the topics of events and conference programme, book pre- in the past, also continue to feature the popular transmedia as well as immersive and interactive sentations, and a show kitchen. In addition to Reading Tent and Open Stage for author read- storytelling, with a focus on innovations enabled a number of national stands, including one for ings and events, plus additional food outlets and by technology. Further information and regis- the Guest of Honour Indonesia, and individually content partners. • tration is available online: represented publishing houses, the show kitch- nem-initiative.org/nem-summit-programme en is a major highlight with numerous interna- www.book-fair.com/agora tional and German top chefs drawing attention. This year’s global roster includes chefs from Indonesia (Petty Elliott, William Wongso, Bon- dan Winarno, Janet de Neefe), India (Monish Gujral), UK (James McIntosh), Greece (Vefa Alex- iadou, Vangelis Driskas), Brazil (André Boccato), Malaysia (Chef Wan, Mohana Gill), Russia (Stalic Khankishiev), Turkey (Aslihan Sabanci), Finland (Ahmed Ladarsi), Romania (Laura Cosoi), Chile (Francisco Fantini), Argentina (Chakall, Car- los López), USA (Richard Grausman), Germany (Steffen Henssler, Horst Lichter, Kolja Kleeberg), and many others. •

www.book-fair.com/gourmet-gallery © Marc Jacquemin / Frankfurter Buchmesse

12 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

Frankfurt Book Fair 2015: News & Updates

Guest of Honour Indonesia To Who’s Moving Where: Find Your Bring New Flavours to Frankfurt INDONESIAN HUBS AT International Publishing Partners FRANKFURT BOOK FAIR “17,000 ISLANDS OF Imagination” are coming to THE FRANKFURT BOOK Fair is where the in- Frankfurt: the 2015 Guest of Honour Indonesia FORUM: Indonesia Pavilion, including ternational publishing industry meets. For five promises to add some new flavours and facets exhibition “Books on Indonesia” days, it’s the Global City of Ideas, providing a to the Fair. In keeping with the island state’s lit- stage for new content, authors, and compa- erary tradition, which is strongly influenced by HALL 3.0: Indonesia Stand, Comics nies–the place to meet business partners from performance elements, Indonesia has set up a around the world and every relevant industry. comprehensive cultural programme featuring HALL 3.1: Indonesia Stand, Gourmet 2015 will be particularly exciting: to reflect the literature, spoken word performances, music, Gallery constantly evolving global publishing market, and culinary specialities. the Fair will introduce new formats, new offers, Some 70 Indonesian authors, including writ- HALL 4.0: Indonesian National Stand and a new hall layout. ers of prose, poetry and theatrical texts, are now The new Frankfurt Book Fair stands for the expected to present their work and new releases HALL 4.1: Indonesia Stand, Art Books drive within the industry to combine technology in Frankfurt. In a country in which conventional and content, to create new forms of literature, means of promoting literature are less common, HALL 4.2: Premium Content Partner in information and entertainment. It stands for alternative initiatives such as the Lontar Founda- “Classroom of the Future” (read more on networking among world markets and language tion—founded by a group of Indonesian authors p. 20) groups. Furthermore, it stands for the future of and the American translator John McGlynn in reading–no matter the language or format. 1987 to translate and publish Indonesian literary The Markets: Global Publishing The international heart of the Frankfurt Book works—are vital for raising the profile of Indone- Summit: On 13 October 2015, Indonesia Fair is taking on a new and more convenient sian writers in international publishing. will be featured as one of seven vibrant shape for visitors. In addition to the Guest of Honour pavilion, publishing regions at this event. For the first time, the entire Asian publish- which will recreate the country’s geography ing world will be brought together in one hall: through various thematic islands that will host 4.0 is the number to remember for publishers performances and author events and provide from Southeast Asia, East Asia, India and Iran, insight into the country’s long storytelling tradi- www.book-fair.com/guest-of-honour who will be flanked by exhibitors from the Fair’s tion, Indonesia will be present with various hubs Publishing Solutions and Book Trade Services throughout the Fair (see page 19 for more info). • segment. Since many of the latter are from Asia as well, there will be natural cross-over and exchange. Also, the national stand of the Guest of Honour Indonesia will be in 4.0, along with many exciting events. The Netherlands, Flanders, Scandinavia and the Eastern European countries in Hall 5.0 will be getting a new neighbour, with Italy moving from Hall 5.1. This area will also have direct access to Hall 6.0, where two new large areas for international publishers from English-speaking countries have been set up. Hall 5.1 is also where the entire French, Spanish, Portuguese and Ar- abic publishing worlds will be located. For the first time, the Ukraine and the Phil- ippines will come with big national stands in Hall 5.0 and Hall 4.0, respectively. The Turkish Ministry of Education (Hall 4.2) as well as the Mexican Ministry of Education (Hall 5.1) are also new exhibitors. Among the Fair’s long-standing partners, Bulgaria is considerably increasing its stand with more publishers, and Turkey will double its space in the International Children’s Book segment in Hall 3.0. •

NEW! 2015 Frankfurt Hall Map:

Turn to pages 16–17 to see a map of the new Frankfurt Book Fair hall layout.

Indonesian author Ahmad Tohari (right) and a compatriot at the launch of Indonesia’s Guest of Honour literary program www.book-fair.com/international © Peter Hirth / Frankfurter Buchmesse

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 13 SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

TAKE THE QUIZ: GET YOUR RESULTS:

What time do you schedule Mostly As: Publishing Veteran your first meeting at the Book You are a leader, and you reach Fair? your goals with resolve and A 8:00 a.m. purpose. You belong to the “old B 10:00 a.m. school”—which you consider a positive virtue. Your colleagues C Nothing before noon, I need to depend on your expertise and vast recover from the parties network. Yes, it must be said: you are an expert in your field.

How do you prepare for a Insider tip: Don’t miss our Business meeting? Breakfast every day at 8 am. And book your most important A In my office. My secretary prints meetings at the Business Club. everything out for me; I study it and highlight the key issues for Mostly Bs: The Innovator discussion. © Peter Hirth / Frankfurter Buchmesse You know what life is about: ideas, B On the plane. Mentally, money capital, courage and loads of luck. is already changing hands. But you know from experience C In the bathtub, with a cocktail or just how difficult it is to bring two for inspiration. all these things together. Your Business Club QUIZ: colleagues rely on your knowldge and excitement about the digital How do you convince potential space. Your head is brimming with investors of your ideas? What’s Your Business Personality? ideas, though sometimes, you feel you’re the only one. A If they can’t see my strengths, they don’t deserve to do business Always the first through the door, or more of a “turn Insider tip: Get inspired at our with me. up when you can” kind of person? Waiting for the “Two to Talk” events, and take B Preparing a strong, convincing advantage of the Business Club’s argument is everything. official photographer, or ready with your selfie stick? many networking opportunities. C If I knew that, I’d be doing Take the quiz and find out what business personality Mostly Cs: The Frankfurt Rookie something better than answering you have. You might surprise yourself! stupid quiz questions. So you don’t know who The Jackal is, but you do see big opportunities in publishing. Digitisation is opening up new doors for publishers, How many business trips do startups, authors and others—and you make a year? What business accomplishment You’re taking a selfie at the you definitely want to be a part of A I go to FBF and more than 10 are you especially proud of? Book Fair. Who’s in the picture? it. You’re forging a new path for other events. yourself, and you’re coming to A I helped manage a big A Me with the German Chancellor, Frankfurt to learn, network, and B I go to FBF and approx. 2-5 corporate merger. Angela Merkel start something new. other events. B I have founded three start-ups B Me, sharing a wurst with Charlie C I’m going to FBF for the first and made a shed load of cash Redmayne Insider tip: Be sure to attend the time, and go to approx. 5-7 other from all of them. C Me and Grumpy Cat “International Speed Dating” and events. C My work-life balance is the envy “Ask the Experts” events. And when of many. the day’s over, have a drink with us at the evening get-togethers. How do you read? Who is known as The Jackal in the publishing industry? A Print books What is your favourite drink at BUSINESS CLUB A Andrew Wylie meetings? B Apple Watch B E.L. James A Strong, black coffee C Tablet or e-reader EARLY BIRD C No idea B Champagne, darling, of course When’s the best time to leave C An organic green smoothie Frankfurt? Register now

Who is your business idol? A Right after my last meeting on and save 20% Friday afternoon. A Markus Dohle Who would you like to meet at the Business Club? B Sometime on Saturday. On B Jack Dorsey Available until Friday night, I’m at the Hof. C Oprah Winfrey A Stefan von Holtzbrinck 15 August 2015 C I’m flying out on Sunday, after I B Hillary Clinton hear some author readings. C Hugh Howey www.book-fair.com/ businessclub

14 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

Deal or No Deal? The Art of Selling Rights

With almost 40 years of rights experience, Diane Spivey, Hachette UK, THE 29TH knows what it takes to succeed in publishing. Interview by Jenny Kühne INTERNATIONAL RIGHTS DIRECTORS Diane, you have nearly forty Diane Spivey years of experience in rights. MEETING Looking back, what have been some of your greatest challenges? It’s easier than you think! Things have changed dramat- Snapshots from France and ically in that time—when I started out, most rights income was made South East Asia, and an from domestic, English-language update on digital rights. rights. Gradually, with the absorp- tion of smaller companies into Time and Place: bigger publishing groups and with those groups setting up global Tues. 13 October 2015 operations, there is a greater re- 2:00–5:00 pm liance on translation rights. Rights Frankfurt Book Fair managers have to go further afield Hall 4.2, Room Dimension and work harder—often to achieve a larger number of smaller deals— in order to maintain and increase Tickets: rights income. Also, I am particu- Early Bird tickets are larly heartened by the number of available until 15 August books from other languages being brought into the UK/US markets. 2015 for 176 Euros + VAT at There’s still a huge imbalance, www.book-fair.com/rights of course, but there is a greater feeling that English speakers may be losing out if we are not more flexible. print run, obsolete, and rights Any advice for people who are Tell us about your new role as managers have to take a balanced new to the business? What hasn’t changed in the Hachette UK’s Group Contracts view of what will add to a licensee’s It’s all about the data these business? Manager. success and benefit the licensor days. I have always recommended The people! Publishing people It’s becoming increasingly im- and what might impinge on their that newcomers to rights should are the best, and it’s those rela- portant for our business to be own core publishing. I think there be detail people as precision is tionships that have kept me going underpinned by good contracts. is a greater need for rights man- so important in our business. In- through some ups and downs in Contracts cannot drive the busi- agers to keep themselves informed creasingly however, we need peo- my earlier career. As I relinquish ness—I have yet to find a way about changes in the publishing ple who are a whizz at dealing face-to-face selling at book fairs to anticipate change and “fu- business around the world, and with large spreadsheets or data and on trips, I am really going to ture-proof” them—but we do need feed back what they know to their crunching from big databases, in a miss that regular and rewarding to react quickly and flexibly to the own companies. way which can integrate with the contact. I have learnt so much changing needs of the business. rest of the business. • from those people. Getting more involved in other What do you think lies ahead for media—from TV and film to char- rights managers and rights sales? So, networking and the exchange acter merchandising to all the new We have already seen a major of experiences are an important digital developments—we need to change from the “proofs in a jiffy part of the rights business? ensure we are acquiring the rights bag” way of submitting to elec- Diane Spivey, Group Contracts Di- Absolutely! Of course, there’s we need in order to allow us the tronic submissions (although I am rector, Hachette UK, joined British very little formal consultation be- flexibility to develop and license still a great believer in attraction publishing over thirty years ago. tween competing houses—we ob- into new areas whilst making sure of the tactile qualities of books). She has worked for many compa- viously have to be careful about our authors are properly involved I’m intrigued about whether in- nies over the years including Little, not being anti-competitive. How- and remunerated. teraction through social media Brown, Simon & Schuster UK, Cas- ever people move jobs in the busi- is either appropriate or effective sell, Harrap, Methuen and Hodder ness, and it is a joy to come across What are some of the issues that for increasing our business—only & Stoughton. She has just taken up erstwhile colleagues at meetings, rights managers face today? time will tell. In any case, we are the new role of Group Contracts conferences, and parties and swap Digital and the growth (or lack trying it out for ourselves, and I Director for the Hachette UK pub- stories. Forums such as the Frank- of growth) of ebook publishing in invite the readers to follow our lishing group. Spivey is a member furt Rights Directors meeting are some markets is a big challenge rights department on Twitter via of the Rights Directors Meeting Ad- a great chance to compare expe- right now. The global nature of @LBBGrights. visory Board. She regularly lectures riences across the globe and learn some rights makes our tradition- on Selling Rights, and contributes from one another. al models, limited by territory or to Clark’s Publishing Agreements.

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 15 . . . . . Literary Agents & Scouts Centre International Publishers International Publishers . (LitAg) Italy France International Publishers Netherlands/Flanders Belgium Central, Eastern and Southeast Latin America Great Britain/Ireland Europe Portugal USA Congress Center Northern Europe Spain Canada CMF Turkey Arab World New Zealand Entrance Torhaus . Greece Africa Australia Galleria Israel . Invitation Programme South Africa Forum International Dialogue . . Entrance Ludwig-Erhard-Anlage Authors’ Lounge Hot Spot Digital Innovation (6.2) . . (Exhibitors only) Messeturm Via Mobile Via Mobile FORUM, LEVEL Festhalle ARD (National Public Childcare Lesezelt Service TV Broadcaster) F. Operation and Torhaus Security Center (OSC) Service- Open Stage F. Hall . Center FORUM, LEVEL Polizei Polizei Police Police Entrance Police . AGORA City Guest of Honour Presentation Indonesia Fire Brigade . Entrance Hall First Aid . .Via Car Park Visitor Buses Entrance Hall East Shuttle Bus Car Park Rebstock

AGORA . . Lesezelt Fiction and Non-Fiction Fiction and Non-Fiction (Reading Marquee) Self-Publishing Area Audiobooks Collective Stand Collective Presentation E-Books Collective Exhibition of Smaller Independent Publishers Open Stage Collective Presentation of Titles From Small and Author Publishers Education LitCam Stage “Goal for Education“ . . . Children’s and Young Adult Media Religion International Publishers Fiction and Non-Fiction STM & Academic Publishing, Children’s Book Centre Asia German Book Prize Showcase Specialist Information Tourism National Stand of the Guest of Reading Zone of Independent Publishers International Library Centre (ILC) Comic Gourmet Gallery Honour Indonesia Azubistro Hot Spot Professional & Scientiﬁc Information Stationery and Gifts Publishing Solutions and Studying for Books .VIA Book Trade Services Art Books | Art | Design Education German Publishers & Booksellers Associati- Calendar Gallery Hot Spot Publishing Services Artist Books International Education Exhibition (IEE) on Centre Forum Production in Publishing Hot Spot Education International Book Art Weltempfang Classroom of the Future Business Club (Foyer) Centre for Politics, Literature and Translation Antiquarian Book Fair Forum Science and Education Organisations of Cultural Cooperation www.book-fair.com #fbm Planning as of June 2015 . . . . . Literary Agents & Scouts Centre International Publishers International Publishers . (LitAg) Italy France International Publishers Netherlands/Flanders Belgium Central, Eastern and Southeast Latin America Great Britain/Ireland Europe Portugal USA Congress Center Northern Europe Spain Canada CMF Turkey Arab World New Zealand Entrance Torhaus . Greece Africa Australia Galleria Israel . Invitation Programme South Africa Forum International Dialogue . . Entrance Ludwig-Erhard-Anlage Authors’ Lounge Hot Spot Digital Innovation (6.2) . . (Exhibitors only) Messeturm Via Mobile Via Mobile FORUM, LEVEL Festhalle ARD (National Public Childcare Lesezelt Service TV Broadcaster) F. Operation and Torhaus Security Center (OSC) Service- Open Stage F. Hall . Center FORUM, LEVEL Polizei Polizei Police Police Entrance Police . AGORA City Guest of Honour Presentation Indonesia Fire Brigade . Entrance Hall First Aid . .Via Car Park Visitor Buses Entrance Hall East Shuttle Bus Car Park Rebstock

Digital Innovation for the Publishing Industry

Frankfurt’s Hot Spots gather start-ups and eign Trade (ICEX) will be bringing Forum Production in Publishing. established technology providers alike a group of companies to both the Providing a snapshot of tech- Digital Innovation and Education nology on offer, we have asked Hot Spots, while two Korean in- exhibitors from all four Hot Spot stitutions, KPIPA (Publication In- sectors about the innovations they DOTTED AROUND THREE halls, and Scientific Information (Hall 4.2 dustry Promotion Agency of Ko- will be bringing to Frankfurt. Read the Frankfurt Book Fair’s hub for L101), and Publishing Services (Hall rea) and KELIA (Korea e-Learning more about these Hot Spot exhib- innovation and new technology 4.0 J85). Apart from individual ex- Industry Association), are show- itors below. will, this year, feature more than hibitors, industry bodies and asso- casing start-ups in the Hot Spot 80 exhibitors and 150 events at the ciations are increasingly using the Digital Innovation and Education, Learn more about the Frankfurt altogether four Hot Spots: Digital Hot Spots to present their respec- respectively. The Hot Spot Pub- Book Fair’s Hot Spots online: Innovation (Hall 6.2 D22), Edu- tive countries’ digital know-how. lishing Services will also host the cation (Hall 4.2 B91), Professional The Spanish Institute for For- International Friday events of the www.book-fair.com/hotspots

Publishing Services: Education: SAAK Digital, Professional & Scientific Digital Innovation: Kumavision, Germany Spain Information: Sony DADC Flipsnack, USA Austria AG

“WE’LL BE PRESENTING our in- “OUR SOFTWARE, WEERAS Tools, “FLIPSNACK, A PAGE-FLIP soft- tegrated software for trade and is an online editing tool that en- “SONY DADC WILL present a flex- ware enabling users to create digi- specialist information publishers ables the creation of digital educa- ible and secure eBook User Rights tal flip books out of PDFs, brings a as well as music publishing hous- tional materials such as textbooks Management Solution (URMS) for new, sleek content editor that will es. This sector-specific solution and interactive activities. Content publishers, content creators, re- complete the creative process of is based on the business platform can be shared with everyone and tailers, libraries, and consumers. a flip book, giving the publishers Microsoft Dynamics NAV 2015 and accessed from anywhere, making Our eBook User Rights Manage- the freedom to start with a blank in its new version has extended digitising textbooks, educational ment Solution enables many dif- page or choose from a variety of functionalities for mobile use and content, and creating personalised ferent business models, such as templates. Setting aside any tech- reporting. We’ve also added new materials easy and effective. The a common bookshelf, from which nical aspects, users will be able to features for marketing content tool has a number of innovative a reader could lend, sell, or give create complete magazines, bro- digitally. A number of major pub- features enabling publishers and away a book. In addition to that, chures, and catalogs in minutes by lishers work with our software, teachers to create their own styles it is very easy to integrate as the importing text and images in given using the advantages an integrat- and apply them to their content or Software Development Kit has templates. Interactive features can ed publishing software has, in par- to add interactive features such been built to work with the up- also be added, giving new engage- ticular, when it comes to business as photo galleries, video, and au- coming Readium Rendering En- ment opportunities. Projects are analysis. Kumavision has devel- dio files. With traditional learning gine. Consumers enjoy simple and optimised for search engines, and oped a new tool for this, making models shifting from a one-size- easy handling with no addition- FlipSnack provides users with an content that can be subscribed fits-all approach to a personalised al registrations or connections. optimal viewing experience, easy to available on online portals via and social learning model, Weeras Based on our extensive experience reading, and navigation. Publica- a web service. Users registering supports creating a personal of Digital Rights Management for tions can be accessed from any with the web portal can direct- learning environment, allowing the entertainment industry, we are device or operating system. At the ly download content or research communication inside and out- now able to offer a very compre- Fair, we will also introduce the online, just one example how inside the classroom and with peers, hensive User Rights Management new API that will allow publishers tegrated sector specific software as well as enabling users to work Solution for the electronic pub- to integrate FlipSnack services can open up new revenue streams on problems together and share lishing industry.” with their own applications.” for publishers.” learning resources.” WOLFGANG FUCHS, DIRECTOR ANN BOB, PRODUCT MANAGER KLAUS DARGEL, CONSULTANT ARIANNA MAZZEO, MARKETING BUSINESS DEVELOPMENT & SALES MEDIA SOLUTIONS MANAGER PUBLISHING

18 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 INDONESIA - 17.000 ISLANDS OF IMAGINATION Guest of Honour Frankfurt Book Fair 2015

SUMATRA KALIMANTAN

SULAWESI MALUKU

PAPUA

Jakarta

JAVA BALI FLORES MEET SOME INDONESIAN AUTHORS AT THE FRANKFURT BOOK FAIR www.islandsofimagination.id

Afrizal Malna, Jakarta/Java Andrea Hirata, Belitong/Sumatra Ayu Utami, Bogor/West Java An activist and writer of prose, poetry, and theatrical texts. He One of Indonesia’s best known authors, for the novel Writer of novels, short-stories, and articles, and a journalist has published several books. travels throughout the country The Rainbow Troops (2005), which was translated into 25 for Indonesian magazines. Her novel, Saman (1998) was con- frequently to participate in literary, poetry and philosophical languages. Winner of New York Book Festival 2013 in the sidered a new milestone in Indonesian literature and won the discussions. category General Fiction. Prince Claus Award.

Eka Kurniawan, Tasikmalaya/West Java Laksmi Pamuntjak, Jakarta/Java Leila Chudori, Jakarta/Java Journalist, writer and designer. He has been described as the She writes poetry, essays and novels and has participated She began writing at the age of 12. Her stories and novels have “brightest meteorite” in Indonesia’s new literary ﬁ rmament in numerous international literary events and festivals. Her been translated into English and German. Leila works also as and has been compared to Salman Rushdie, Gabriel García poems and short stories have been published in several inter- journalist, editor and scriptwriter for ﬁ lm and television. Márquez, and Mark Twain. national journals. She also contributed columns and articles in Tempo Magazine, The Jakarta Post, and The Guardian.

Oka Rusmini, Bali Okky Madasari, Magetan/East Java Seno Gumira Ajidarma, Jakarta/Java She writes poetry, novels, and short stories. She received the An author and journalist. For her novel, Maryam, she won A proliﬁ c writer, journalist, artist, and photographer. Best Poetry Award from Poetry Journal (2002) and Literary Ap- an Indonesian major and most celebrated literary prize, the He was born in Boston, USA and has been writing for over preciation Award of Literary Works (2003), and has been invited Khatulistiwa Literary Award, in 2012. At the age of 28, she is the forty years. He has written short stories, novels, poems, news to national and international events and festivals. youngest ever winner of this prestigious award. articles, essays, and even comic books.

Things to know about Indonesia • Population 250 millions • 17.000 islands • 726 living local languages, 1 ofﬁ cial language • literacy 93% • new titles 44,327 (2014) • Nationwide chain book store with 110 outlets: Gramedia • 60 million Facebook users • Jakarta no.1 active twitter city • Largest economy in South East Asia • GDP US$915 billion (2015 estimate by IMF) SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

As in the past, Hall 4.2 will continue to be home to the International Library Centre (ILC) STM & Education Thrive in Hall 4.2 and two Hot Spots (Professional & Scientific In- formation and Education), and it will host the Forum Science & Education. A new, big stage in 2015 will combine events organised by the Fo- Bringing publishers, customers, and service providers together is rum and the Hot Spot Education, with 70 seats what Hall 4.2 does best: Frankfurt’s hub for STM, specialist, and and a varied programme, half of which will be in English. education publishers adds new faces and features. The stage located at the Hot Spot Profession- al & Scientific Information will also offer content for international visitors, including the “Next Generation Information Manager” (16 October), VISITORS TO HALL 4.2, with its focus on STM with three partners—DGI (German Society for and academic publishing as well as specialist Information and Knowledge), P-D-R (Pharma information, education publishers, and service Documentation Ring) and PAID (the German providers, will come across a few changes this equivalent of P-D-R). The stage provides a forum year—and new faces. In particular, the STM/ac- for exchanging innovative ideas for the future. ademic and education sectors have grown with “Apart from discussion panels, there will the integration of big industry players. UK and be interactive sessions and product reviews, US companies such as Wiley, Taylor & Fran- in which publishers and service providers will cis, Sage, Oxford University Press, Cambridge present their ideas for innovative products. Cus- University Press, Cengage, Express Publishing, tomers will have a chance to provide feedback MM Publications and Pearson Rights will ex- on the spot,” explains Mailin Choy, Sales Manag- © Peter Hirth / Frankfurter Buchmesse hibit in Hall 4.2 for the first time. er Business Information and Science. •

FORUM SCIENCE & EDUCATION (HALL 4.2 C96) Exploring the Future of Education

EEPG Award Ceremony: Wednesday, 14 October, 4–4:30 p.m. The Classroom of the Future, a standout feature in Hall 4.2, introduces The European Educational Publishers Group Award Ceremony for Best its global partners and a forward-thinking programme for 2015. European Learning Materials Award

AAP (Association of American Publishers) PreK-12 Learning Group: THIS YEAR’S CLASSROOM of the Future will many English-language activities, will reflect Wednesday, 14 October, 4:30–5:30 p.m. involve a highly motivated group of internation- this approach, seeing students as creators al partners: the European Learning Industry and collaborators. Revolving around four main International CEO Roundtable on Group (ELIG) as development partner, creat- themes, the progamme focuses on various as- Education Perspectives: ing an engaging programme for students in the pects of the culture and geography of this year’s Friday, 16 October, 9:40–10:20 a.m. Classroom; vitra as Premium Partner for Design content partner, Indonesia. Learning expedi- Organised by the Frankfurt Book Fair and & Education Furnishing; the Guest of Honour tions will explore the country’s underwater LitCam Indonesia as Premium Content Partner; and world, music, food, and arts. The activities will Hewlett-Packard (HP) as Premium Partner for be covered by the Classroom’s young journalists. Technology & Solutions. This year, Frankfurt’s Classroom expects “The textbook of the future will be one of the some 1,000 European students and teachers to WANT MORE INFO ABOUT HALL 4.2? innovation topics in this year’s Classroom. We apply to participate in the learning expeditions. CONTACT US: will show how hybrid learning technology can be Students will create a range of social media used to enhance print content with interactive contributions live at the fair, including blogs, STM and Academic Publishing, features, providing education publishers with photos, audio stories and videos. Professional Specialist Information: insights and inspiration for how to ‘future-proof’ journalists will supports them in the context of Mailin Choy their educational material,” says Martina Wolff partnerships with ARD (“Hörspielbox” recording [email protected] de Carrasco, Education Sales Manager. studio) and RTL Television. As Frankfurt’s hub for innovation in educa- Students will use a range of mobile devices, Education: tion, the Classroom aims to highlight major de- including HP Slate tablets and digital cameras. Martina Wolff de Carrasco velopments in the industry. Wolff de Carrasco In addition, the Classroom will also have a me- [email protected] stresses how vital it is for the current generation dia creation area with the latest digital printers of students to be prepared for a future in which and HP Sprout creativity work stations, which creativity and entrepreneurialism will be key: bridge the world of physical objects and materi- Or visit us online at: “Creative, individual, and self-determined learn- al and the virtual realm. These stations will also ing are at the centre of what we do here.” be used for live communications with Classroom www.book-fair.com/education The Classroom’s 2015 programme, designed partners around the world, including marine re- to provide “fantastic islands of learning” and searchers from Indonesia. •

20 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 SPONSORED SECTION: FRANKFURT BOOK FAIR, 14-18 OCTOBER 2015

Where to Eat & Drink in Frankfurt

Great restaurant tips are like closely guarded secrets among book fair veterans. However, we managed to get a few people to spill the beans on where they like to eat in Frankfurt. Be sure to make your dinner reservations well in advance of the Fair!

KATHRIN GRÜN, MARKETING & THOMAS MINKUS, VP, ENGLISH BARBARA ROELLE, SALES HOLGER VOLLAND, VP, BUSINESS COMMUNICATIONS LANGUAGE MARKETS MANAGER, GOURMET GALLERY DEVELOPMENT If you’re looking for local cui- A wonderful evening out re- Located on a quiet street close Named after the American sine and a traditional, Frank- quires great company, excellent to the Goethe House in the City poet, anthropologist, and member furt-style night out, you should food, the right atmosphere, and Centre, Riz Restaurant is a hidden of “Kosher Nostra,” Stanley Dia- check out Daheim im Lorsbacher friendly service. At one of my fa- gem. If you enjoy a glass of good mond, this restaurant is the new Thal (across the river in Sachsen- vorite restaurants in Frankfurt, wine with contemporary cuisine, brainchild of the Ardinast broth- hausen). Hang up your coat at one Heimat, you will find all these you are sure to find what you are ers. Opened just recently in the of the hooks along the wood-pan- things (except the great compa- looking for at Riz. Its comprehen- Bahnhofsviertel, the area near elled wall, take a seat at a long ta- ny, that’s up to you). This central- sive wine list offers 350 different Frankfurt’s main train station, it ble, and get started with a glass ly located restaurant with a sleek selections, largely Spanish reds adds glam and class to this oth- of the 25 self-brewed apple wine interior offers a constantly chang- and German whites, and the som- erwise shady neighbourhood. The varieties they serve here. Enjoy ing menu with local ingredients, a malier will find you the perfect menu is terrifically eclectic, bring- Frankfurt specialities like Grüne stellar wine list, and attentive staff. wine to go with whatever you or- ing a progressive approach to clas- Soße, Tafelspitz, and Rippchen. Perfect for smaller groups. der from the pan-European menu. sic German and European dishes.

Daheim im Lorsbacher Thal Heimat Riz Restaurant Stanley Diamond Große Rittergasse 49-51 Berliner Straße 70 Berliner Straße 72 Ottostraße 16-18 Phone: +49 (0)69 61 64 59 Phone: +49 (0)69-29 72 59 94 Phone: +49 (0)69 282439 Phone: +49 (0)69 26 94 28 92 www.lorsbacher-thal.de www.heimat-restaurant.de www.riz-frankfurt.de stanleydiamond.com

Need a Hotel Room in Frankfurt?

STILL LOOKING FOR a place to time to squeeze in a much de- Lindner Hotel locations in town industry to town. We appreciate stay during the Frankfurt Book served stroll along the Main River to offer special room rates for au- this long-standing cooperation Fair? There’s still hotel availability or sample one of the city’s excel- thors attending the Fair. and are always happy to discuss in Frankfurt, so it’s worth trying to lent museums. “As local hotels, we’re very our guests requirements and are negotiate a good price. Plus, stay- The Frankfurt Book Fair has proud to work with the Frankfurt looking forward to their visit in ing on over the weekend will not also partnered with the Steigen- Book Fair as an event of enormous October,” said Eduard M. Singer, only enable you to make the most berger Frankfurter Hof, Grandho- international appeal and to host its Managing Director of Hessischer of the Fair but also leave some tel Hessischer Hof, and the three visitors, bringing this fascinating Hof of the partnership. •

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 21 © Bernd Hartung / Frankfurter Buchmesse © Peter Hirth / Frankfurter Buchmesse

Our experts speak more than 25 languages to better serve you.

Phone: +49 (0)69 2102-0 Email: [email protected]

Frankfurt Book Fair Ausstellungs- und Messe GbmH Braubackstrasse 16 | 60311 Frankfurt am Main www.book-fair.com

Concept & realization: Kathrin Grün, Frankfurt Book Fair Editorial contributions by BConnects. Barbara Geier Content Services Copyediting: Sophie Schlondorff

This magazine contains information as of June 2015. This information is subject to change. Please check our website for the most up-to-date information.

Diversity in UK Publishing Still a Challenge

The book industry remains largely white and middle class, while efforts are being made to add socio- economic and ethnic diversity to the publishing workforce. By Roger Tagholm

Verna Wilkins, Publisher Joanna Prior, MD Tamarind Books Penguin General “I worry about lots of things to do with diversity—the ethnic mix, the socio-economic make-up of our work force—but I do not worry about women getting senior roles.”

Joanna Prior

“You have to get people very young and start challenging the stereotypes.” “I worry about lots of things to do talk. They’ve assumed I’m one of with diversity—the ethnic mix, the the cleaners. After all, how could I Verna Wilkins socio-economic make-up of our be a publisher? In one class, I put work force—but I do not worry up a picture of Samantha Tross. about women getting senior roles.” She’s a black orthopedic surgeon, According to Creative Skillset, drop-dead gorgeous. I asked the the industry body that supports class what job they thought the skills and training for people and person did—and it was all hair- WHEN WILL A major UK publish- a small proportion of our popula- businesses in the creative indus- dresser, model, singer.” ing house see its first black CEO? tion. I think that the ‘The Scheme,’ tries, the BAME (Black/Asian/Mi- Former Children’s Laureate An industry in which gay people PRH’s program aimed at recruiting nority/Ethnic) percentage of the Malorie Blackman has called for thrive and in which women hold a more diverse group of people, is publishing workforce in England more diversity in children’s books. many senior positions does not a great start, but it’s not enough. and Wales is only 4%, while the This lack of diversity may partly do at all well when issues of race We need more ethnic and demo- overall BAME percentage in those have its roots in the UK’s education are examined. While UK publish- graphic diversity at the top of our same countries is 14.1% (accord- system. Better off, middle-class ers accept that gender issues are organizations.” ing to the 2011 census). In 2012 the families with lower BAME repre- important, many of them believe The Scheme, which launched in BAME figure increased to 5%, still sentation tend to choose selective there is a more pressing issue, one March, is an entry-level program far lower than average for the wid- (exam entry) or fee-paying high that is even more sensitive: eth- designed to find people who may er UK working population. schools. These schools, selecting nic diversity. How do you a stop not have previously considered A 2013 London conference by high ability, produce the grad- an already predominantly white, a career in publishing. PRH used hosted by Equality in Publishing, uates of the future who may go middle-class industry from be- Tumblr to find four new recruits a body established “to promote into publishing without ever hav- coming even more so—and what who will join in September. equality across UK publishing, ing had a black classmate, a Mus- affect does that have on the types Joanna Prior, MD of Penguin bookselling and agenting,” dis- lim classmate, or a refugee class- of books that are published? General and newly appointed cussed this issue. Caribbean-born mate struggling with English. And “I think gender is not our only, President of the UK Publishers publisher Verna Wilkins, who they might then tend to publish or even our biggest, diversity is- Association, agrees with Smart founded Tamarind Books (now books about the world that they sue,” says Ebury MD, Rebecca that gender is not the main issue. part of Random House) to publish know, which tends to be a white Smart. “The prevalence of the She notes that there are women in diverse books, said: “For me, you mono-culture. white middle classes in publish- very senior positions across con- have to get to people very young This can lead to an uninten- ing remains a huge problem. We glomerate publishing, and that and begin challenging stereotypes. tional class and racial apartheid in complain that fewer people are in the independent sector, Jenny I work a lot in schools. I have had the UK which may be a contribut- reading, but it’s not surprising Todd has taken over at Canongate people say to me ‘where is the pub- ing factor in the publishing indus- when publishing represents only and Amanda Ridout is MD of Zeus. lisher?’ when I have come to give a try’s lack of diversity. •

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 23 WOMEN IN PUBLISHING

Rebecca Smart, Managing Director, Ebury Leaning In— In Publishing

company, Pearson. The latter’s though there has been a great deal Chief Executive, Marjorie Scardi- of improvement in the last 30-odd no, stepped down in 2013, with years—for example, there are many John Fallon from Pearson’s Inter- more women in senior roles than national Education Division taking when I started out—I think the over. Of the recent senior appoint- reason women are still not in the ments at Orion in the UK, only one very top jobs is down to largely went to a woman—Kate Espiner, unconscious sexism and deeply who joins from HarperCollins as engrained attitudes, which aren’t Orion MD later this year—while the exclusive to men. And I do believe UK’s oldest bookseller, WHSmith, women generally are, or at least is now headed by a man after Kate were . . . conditioned to be less as- Swann’s nine-year reign ended in sertive. They are often less confi- 2013. Suddenly, it seems as if the dent and perhaps don’t see them- industry has taken a step back. selves in top positions, or are more likely than men to be held back by WHERE WOMEN LEAD, THEY thinking they don’t have the nec- FOLLOW, TOO essary skills or attributes. Women rising to leadership roles in Others say it is simply cyclical, “Maybe many are less con- publishing is complicated by social history that, as one publisher put it, “the cerned with power, too. I expect preponderance of women or men there are plenty of women who and individual factors, say publishing pros. at the top probably goes in waves, don’t want to be CEOs. and it happens there are lots of “I hope that the younger gener- Finding a positive professional balance is a men at the moment.” Rebecca ation, with different attitudes and worthwhile aim for the industry in the UK Smart, MD of Ebury doesn’t think expectations, will gradually change that recent appointments sug- matters. These things do take and elsewhere. By Roger Tagholm gest a crisis—rather they are more time to work their way through. about “individual succession de- But I also think we shouldn’t just cisions.” But she adds: “I think it’s leave matters to slowly changing worth noting a recent study from social trends. Publishers need to CONCERNS OVER CHILDCARE, comes to staffing and, in particu- Columbia University in New York recognize that there is an imbal- the fact that most recruiting is lar, senior positions? City, which showed that ‘where ance—just as it is accepted that done by men who hire in their At first glance, it seems that women had been appointed chief publishing generally is too white own image, a lack of self-belief, the UK industry performs well. executive, other women were and middle-class—and proactively and a hesitancy over “leaning-in,” The workforce balance is certainly more likely to make it into senior address it . . . to use Sheryl Sandberg’s now fa- tipped in favor of women. At Pen- positions. But when a woman had “Publishing is probably no mous phrase (and her book, Lean guin Random House (PRH), 64% of been given a senior role that was worse than other professions, but In, is quoted by many), are among employees are women, and women not the top position, the likelihood I can think of few where the vast reasons cited by female editors lead many divisions and imprints of other women following them majority of the workforce are and imprint heads in the UK for across the industry. But concerns to executive level fell by 50%.’ We women, yet men dominate at the the lack of women taking the very have been raised over gender bal- have to be mindful of this and en- top and more women than men top jobs. ance in positions at the very top. sure that the next succession deci- read fiction.” The issue of gender has been Men lead three of the four major sions are made from a strong pool While stressing that the com- more at the forefront in UK pub- groups in the UK—PRH, Hachette, of candidates of both genders.” panies for which they work have lishing in recent months. Novelist HarperCollins, and PanMacmil- She continued: “At PRH, the UK got it right, viewing the industry as Kamila Shamsie has called for 2018 lan—and although Gail Rebuck is executive board is 50-50 male/fe- a whole, some still make more crit- to be a “year of publishing women.” Chair of PRH, this is a non-exec- male, and five of the eight publish- ical observations. “It has ever been She is urging publishers to pledge utive position. It is Chief Execu- ing divisions are headed by wom- the case that women get promoted to only publish work by female tive Tom Weldon and his depu- en. The same balance is true in the to a level just below [the top],” said writers in that year, and she talked ty, Ian Hudson, who are running US. So within the company I work Carole Tonkinson, publisher of Pan about the “gender imbalance that the company, albeit with a 50-50 for, the environment is positive in Macmillan’s new Bluebird imprint. exists in publishing, in terms of re- male/female executive board. this respect.” “But a lot of times the appointing views, top positions in publishing Observers point out that, up is done by men, and men are un- houses, literary prizes, etc.” until two years ago, HarperCol- CHANGING ATTITUDES consciously influenced to hire in So how do UK publishers fare lins was run by a woman (Victo- Speaking off the record, one their own image. It’s societal and with regard to gender when it ria Barnsley), as was PRH’s parent senior female editor said: “Al- historical.

24 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 WOMEN IN PUBLISHING

CHILDCARE AND MATERNITY basically saying is that we have to Sarah Lloyd, Digital and Communications Director, Pan Macmillan “There is also the lack of equali- find ways to build our self-belief, ty around child care and maternity whether that be through coaching and paternity,” continues Tonkin- or mentoring or other approaches.” son. “In Scandinavian countries Tonkinson notes that much of this works much better, where Sandberg’s Lean In is filled with people can equally share care. uncomfortable truths, “such as Right now, women who have kids most people don’t like women in pay the price for career breaks. If powerful positions” and that wom- you have a female executive eligi- en need to learn to work with that. ble for a top slot who is in child- “I have acquired a brilliant book for bearing years, and a male exec- the UK called Acting with Power utive, the male has an advantage by Deborah Gruenfeld, a Stanford . . . Sandberg covers much of this University professor who address- ground, but in publishing, as op- es just that. We need to educate posed to tech or finance, it’s prob- ourselves as women, not shrink ably harder because the salaries back. We need to learn how to be are smaller so there is less help.” visible. I think this is very alien to a Pan Macmillan’s Digital and lot of women . . . We have to do it, Communications Director Sara not for ourselves though, but to be Lloyd agrees. “The weight of so- role models and to help change the cial history is not on our side, of status quo.” course, and it takes more than Agent Clare Alexander at Ait- telling people to change to make ken Alexander wonders whether change happen. It has to happen the tendency to favor men for the from within, and that means both very top positions isn’t a “pecu- women and men changing their liarly British phenomenon.” She behavior and expectations. It’s a points out that across the Atlantic, natural tendency for both men and Carolyn Reidy is running Simon women to recruit others in their & Schuster, Sally Richardson is in own image. It takes real acuity and charge at St. Martin’s Press, and often requires coaching to learn to three of the four PRH divisions are “It takes real acuity and often requires build a team around oneself that also run by women. “Could this ac- coaching to learn to build a team around includes people with different ap- tually be a peculiarly British phe- proaches and perspectives. Per- nomenon, like an obsession with oneself that includes people with different haps because there are so many class and drinking warm beer?” men in the top jobs doing the re- she asks. approaches and perspectives.” cruiting, this element of recruiting Judith Curr, president and pub- in one’s own image persists.” lisher at Atria at S&S US, notes Sarah Lloyd her country’s “substantial histo- SELF-ESTEEM ry of women heading up major Lloyd has thought quite a bit publishers, notably Phyllis Grann about the tricky area of self-es- [former CEO of Penguin Putnam], teem: “I really believe in self-de- Jane Friedman [former president termination. It’s so easy for us to and CEO of HarperCollins world- ber of female CIOs at FTSE 100 Economic Forum report showed blame macho culture or suggest wide], and our own Carolyn Reidy and Forbes companies,” and ob- that the UK has slipped out of the the system is not on our side, but . . . As the industry contracts, the serves that their own CIO, Laura top 20 countries for gender equal- we have to do more than just prov- number of top spots are becoming Meyer, is a case in point. “Laura ity, dropping from 18th to 26th.” ing we’re capable ‘technically.’ We fewer, thus more competitive. At does a great deal to mentor wom- UK publishing arguably fares have to build our own and our fe- the same time, women have now en in tech roles and to encourage better in gender equality than oth- male colleagues’ confidence, and proven repeatedly that they can younger women into the tech side er parts of society, though some we have to start standing up for be successful in the top jobs, and of the business. At HarperCollins, feel improvements could still be ourselves, believing in ourselves. I that will only open the door to fur- we are working with two women’s made—and while nobody likes hate generalizations, but so many ther consideration when those few mentor groups: SWIMM [Senior to talk about gender differenc- women look at a high-level job spots do come open.” Women in Media Management] es, Tonkinson couldn’t resist one, spec and pick out the one or two and WING [Women’s Industry understandable swipe at a certain areas where they don’t have the SURVEYING OTHER INDUSTRIES Network Group].” type of male. direct experience. When I talk Outside of publishing, how Baroness Rebuck (the PRH “The feminist in me doesn’t like to most men about how they ap- does it look? The Times report- Chair became a Labour peer in to define skills wholly according to proach the same situation, they ed recently that only six of the April 2014) used her maiden speech gender, but I do think women are focus on the bits they can do and 100 chief executives in the Finan- to the House of Lords last Novem- socialized to work more collab- feel that will be enough; they’ll cial Times Stock Exchange Index ber to talk about the issue. “I have oratively than men and they can work out the rest on the job or re- (FTSE) are women, and of the FTSE been proud of how my industry be less adrenaline-based, which cruit suitable people around them 250, there are only another ten has led the way on gender diver- we’ve seen can be hugely dan- to complement their own skills. female chief executives. However, sity, promoting women to the top gerous. The banking crisis shows “Of course there are exceptions HarperCollins’ Communications ranks at a time when the only way the perils of putting a lot of alpha to this, which is why generaliza- Director Fiona Allen, who has just into the executive suite in many males together with little gender tions aren’t entirely helpful, but been appointed to the publisher’s sectors would have been with a balance—appropriate caution and talk to any headhunter and they’ll executive committee, notes that tray and biscuits,” she said. But she responsibility to the greater whole tell you the same story. What I’m there are an “encouraging num- noted, “only last week, the World can be sacrificed.” •

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 25 WOMEN IN PUBLISHING

On Being a Woman in Publishing

Does the number of female CEOs really measure the impact women have on the publishing business? By Erin L. Cox

LAST SEPTEMBER, PUBLISHERS little brighter? Weekly’s annual Salary Survey not- “I realized that other peo- ed that while women held 70% of ple took that title with a grain of the sales and marketing, editori- salt. There is a reason and it has al, and operations jobs, only 51% to be gender, but I never felt it,” held management positions. In the said Friedman. Working for An- previous February, VIDA: Wom- thony Schulte at Random House en in Literary Arts noted that fe- and Robert Gottlieb at Knopf, male-penned book reviews rose to Friedman was given the freedom 40%. As we discuss the injustices to grow and take over, ultimately done to women in publishing— leading to her role as CEO. “The through counting book review traits of women are to be curious bylines, tallying author advances and decisive. We make decisions and review coverage, and scruti- in a more definitive way—right or nizing the number of management wrong—and, [women didn’t take on positions—it is important to delve these positions] until the publish- beyond the knee-jerk “women de- ing world was ready.” serve equality” reaction and ask I started in publishing at Scrib- why we think we are set apart and, ner, an imprint of Simon & Schus- more importantly, if a score card ter, in 1999, when Jane Friedman can really quantify the impact and was already rooted in her role at role women play in this industry. HarperCollins and Carolyn Reidy Professionally, I’ve never given was then President of the Adult much thought to the fact that I Publishing Group at Simon & am a woman. Whether in public- Schuster. My immediate boss and ity at Scribner or HarperCollins, Publicity Director, Patricia Eise- handling the book advertising at mann, as well as the Publisher, The New Yorker, or in my current Susan Moldow, and Reidy were all hybrid role of consultant/pub- women who showed me that this licist/literary agent, my gender was just the first in a long line of rarely comes into play. Perhaps it jobs I could have if I worked hard. is due to how I was raised or because I’m not a mother, but more than anything, I think it has to do with the number of trailblazing women I had the great fortune to work with—particularly two of the most notable women in interna- “I realized that other tional publishing, Jane Friedman and Carolyn Reidy—and what little people took [my emphasis they placed on their own title of CEO] with a gender in the workplace. Prior to 1997, women held sig- grain of salt. There nificant management roles in US is a reason and it has publishing, from running depart- ments and imprints to President to be gender, but I and CEO—most notably Helen Meyer, President of Dell Publish- never felt it” ing, and Phyllis Grann, President and CEO of Penguin Putnam—so Jane Friedman why, when Jane Friedman became the first and only Global CEO of CEO, Open Road HarperCollins that year, did the spotlight on women in management positions began to shine a

26 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 WOMEN IN PUBLISHING

Carolyn Reidy (Photo by David Jacobs) Advice from “I have never been my Mentor aware of my gender because publishing has I WAS HIRED for my first job in always had people who publishing by then VP, Publici- appreciate hard work ty Director for Scribner, Patricia Eisemann. I attribute much of my and anyone who could success to Pat, not only for what she taught me about the job, but just get the job done.” for reminding me every day what was really important. Today, Pat is Carolyn Reidy, the VP, Publicity Director for Hen- ry Holt. I asked her to share some President & CEO, of her wisdom: Simon & Schuster On career success: Everyone’s job is to enable your boss to sleep at night and to keep him or her informed: No surprises in meetings or in the elevators. “People appreciate intelli- ported just as much as my male lishing, I think more options like gence,” said Reidy, now President peers who have similar work styles. that exist, and women are writing On women leaders in publishing: and CEO of Simon & Schuster, If you are engaged in the task and their own ticket instead of follow- The more the merrier! Serious- Inc. “I have never been aware of are clear about your interests and ing designed paths for traditional ly, publishing is a business where my gender because publishing has goals, you tend to do well. management roles. women shine . . . We can always always had people who appreciate So, if publishing is gen- Currently, Carolyn Reidy is the use more women in CEO positions, hard work and anyone who could der-blind, why aren’t more wom- only woman who holds the title not just in books. In terms of how just get the job done.” Starting en taking on these management of President and CEO among the well women lead their teams, as under Millie Marmur in the Ran- jobs? Do women want to rise to major international publishing with men, there is always room for dom House subsidiary rights de- the very top? “Of course they do, brands. And, while she is argu- improvement. Managing people is partment, Reidy learned through but that will mean different things ably the most powerful woman a perennial category in book pub- Marmur’s incredible mentorship to each woman—they may want to in publishing, that doesn’t mean lishing. That’s because it is very how to treat her own staff by in- be the best CFO, Editor-in-Chief, that there aren’t quite a number difficult to lead people. Humans cluding them in the decision-mak- the best Art Director” said Fried- of women in other top manage- are wily! ing process and helping them to man. In her experience, Friedman ment positions, both in the US and better understand the industry. doesn’t see becoming a CEO as a around the world, who have sig- On work-life balance: “You had to work really hard and definitive goal for this next gener- nificant impact. So, perhaps it isn’t I want people to work smart know as much as possible, be ation of women in publishing. that women weren’t getting those each day so they can close the over-competent.” Is that because the paths to jobs as the media tends to suggest, door, go home, and become more I agree. I have worked for and those management roles are un- perhaps women weren’t going for interesting people in their real lives with both men and women in my clear? Friedman began in publicity those jobs and now, with all of the and not burned-out office workers career, being challenged or sup- and Reidy began in subrights. As attention paid to it, they feel a . . . As a mother of two sons with a Reidy noted, we all start in a func- confidence they didn’t before. career outside the home, I remem- tion—editing, marketing, selling In 1997, when Friedman took ber when they were young and the rights—which one would have to the job at HarperCollins, CEO anxiety I felt when I needed time leave behind in order to rise to the Magazine hosted a monthly lun- away from the office for concerts, role of CEO and see the business cheon where she was always the school meetings, and if they were on a macro level. To become CEO, only woman. Her male peers would ill. I support colleagues with chil- the path depends on the structure look at her and think, “Are you the dren by telling them not to feel of the company and the steps that girl or are you really running the guilty that they need to leave for lead to that job. company?” Now, as CEO of Open a fieldtrip or because of childcare To say that I was on track to be Road Integrated Media, in the tech issues. Your child is only young CEO is self-aggrandizing, but I was and media space, Friedman sees a once. raised for business and had my eye lot of female MBAs reaching the on being Publicity Director, then upper echelons. On getting to the top: Publisher, then President, and on Like me, Carolyn and Jane were Publishing is a great field. up. Never once did I feel like I did raised to think they could do any- When you get your first job, look not have that opportunity because thing. “Gender roles may exist, but around. Are you really an editorial of my gender. To Friedman’s point, not in your mind, not in your abil- type who went into sales? Are you I realized along the way that I was ity, not in what you can achieve,” a publicist who should be in edi- unhappy focusing only on the said Reidy. The key, perhaps, is torial? Figure out the fit and get business side of this creative in- that we just don’t expect prejudice into the right department . . . Just dustry and I had the ability to cre- and leave gender out of the con- do great work and find your own ate a hybrid job for myself where versation. “Partially, if you have “refresh” button so you can come I combined the two. In this entre- that expectation, you call it forth back each day and do it again. • Jane Friedman preneurial world of today’s pub- in other people.” • —Erin L. Cox

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 27 RIGHTS & LICENSING

The Literary Agent as Ambassador

UK literary agent Rachel Mills discusses the changing nature of Rachel Mills agenting, managing the career of survivalist Bear Grylls, and the benefits of yoga. By Roger Tagholm

IN THE 11 years that Rachel Mills global clients such as the “surviv- ooks are coming in. I recently held of the London-based Peters, Fra- al” writer, Bear Grylls, and very a Dutch auction at which I said I ser & Dunlop (PFD) agency has much believes in thinking of her would look favorably at the pub- been working in foreign rights, she clients as brands that offer mul- lisher who gave the best sliding has seen a shift in the way authors tiple possibilities across a variety scale for ebook royalties. It’s defi- perceive their international pub- of media, not just books. “Bear nitely a factor, and I think we’ll see lishers. “It used to be that there Grylls is one of our biggest inter- more of it.” were the UK or US rights and then national brands, and he is already On this sensitive topic, she everything else was subsidiary. published in 23 languages. But he notes that, sometimes, authors— That has changed now—authors also has TV shows, survival acad- particularly of genre fiction—will are much more concerned about emies in the US, gyms in the UK, ask why they should go with a their international publishers and as well as his writing. At the mo- traditional publisher when would are much more connected to their ment, we’re working on a big event receive higher royalties through international editors.” for him in Brazil next year. He is self-publishing. “However, I would Mills, who was named Rights making the shift into fiction with never underplay the advantages Professional of the Year in the his first novel, Ghost Flight, which of working with a major publish- “ . . . authors are award sponsored by the Frankfurt we have sold in nine territories. er. Really, there isn’t one size that Book Fair at The Bookseller Indus- We did a six-figure publishing fits all. It’s all about what is right [now] much more try Awards in May, is very keen on deal with Record, but he’s never for that particular author or that facilitating these connections and been published in Brazil before, so particular book.” concerned about forging dialogue between her cli- we’re working on a huge launch, If the complexities of interna- their international ents and their international pub- coordinating with the Discovery tional deals in different formats lishers. “I encourage them to think Channel (which broadcasts his TV across multiple media can become publishers and that they have a family of editors show), and with a public speaking complicated, Mills has the perfect and that they are part of a world- bureau and a live events company. way to—quite literally sometimes— are much more wide publishing community. I en- We want something very special so unwind. She is a passionate dev- connected to courage them to be involved with that everyone will know who Bear otee of yoga and quite evangeli- their translations, and of course, Grylls is.” cal about its benefits for anyone their international all of this is much easier now be- Similarly, Mills and her team working in the publishing industry. editors.” cause of globalization and the are working across media with “I think yoga is particularly good ease of communication. With one the French crime writer Georg- for readers and writers. We’re all tweet, you can connect with pub- es Simenon, introducing him to involved in a cerebral world, and Rachel Mills lishers in 20 territories.” new audiences who are too young we’re quite often hunched over She notes, too, that sometimes to remember the stylish, green- as we sit at our screens. Yoga re- authors are making more money in spined Penguin Crime books of moves language—it frees you from a foreign territory than they are at the ‘60s and ‘70s. PFD owns the words and makes you conscious of home. “We have a business author Simenon estate, and the author your body.” who sold 100,000 copies in Japan is now published in 50 languages. Another form of movement with a title that didn’t do so well at “We look at doing things like exhi- nearly claimed Mills, too, before year in the rights department be- home. So authors are much more bitions of his letters or the jackets, she joined publishing. She studied fore transferring to Penguin where plugged in to the whole process and we work closely with his son, dance for a year, but eventually she spent five years, and then now.” John Simenon. We signed a deal opted to read English at Univer- making the move to PFD. The Frankfurt Book Fair is key with Quaderns Crema in Barcelo- sity College London. After gradat- Away from work, she is also to this global community, she be- na two years ago, and John and I ing, she went traveling in China, studying to be a yoga teacher. She lieves, with its size and the sheer visited recently to discuss ongoing (where she is heading later this is a people person, and one of her number of people who attend, strategy with Quaderns and for year, incidentally, to introduce clients told The Bookseller award affording the opportunity for so John to meet the Spanish press.” Grylls to the Chinese market), and judges, “Every author should be many important chance meetings. Like many agents, Mills be- it was while in the country that a so lucky as to have the wonderful “At those evening events and din- lieves ebook royalties should be contact at Transworld—where she Rachel Mills handling their foreign ners you never know what you are higher, pointing out the oddity of had worked part-time while at rights…she is one of a kind.” going to hear about, and that is in- the sliding scales that exist in the university—got in touch about a She clearly loves her job and valuable. Despite all the electronic print world—the more copies sold, vacancy coming up at Ebury. says of Frankfurt and the global media, you cannot beat face-to- the higher the royalty—and the flat Despite heavy jet lag, she se- publishing community: “I just love face contact.” rate that is seen for ebooks. “But it cured the post the day after she the idea that there are so many Mills looks after some major is changing. Sliding scales for eb- returned from China. She stayed a people who care about books.” •

28 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 Questions about 270 000 visitors, 7 100 exhibitors from Frankfurt Book Fair? over 100 countries and the world’s Find your contact greatest intersection of ideas. person here:

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www.hereweareinfrankfurt.com www.book-fair.com/businessclub blog.book-fair.com #fbm15 MANAGEMENT

On Managing Creative People in Publishing

“As long as [creative people] deliver results, being difficult is something to work with.”

Gordon Torr

Creatives are challenging to manage “because it isn’t in their novation at Brandwidth Group and an award-winning app designer nature to conform.” By Mark Piesing busy with apps for the new Apple Watch, believes that “a creative is someone willing (and able) to think “ARROGANT.” “OVERSENSITIVE.” motivated by ideas and less moti- I see it’.” beyond the obvious, take chanc- “DISRUPTIVE.” vated by money. Allen, like Torr, thinks the con- es, and have the courage of their It can be hard being viewed as “There is so much BS talked cern about creative people and convictions.” a creative in a business world. It about creativity, and the end re- how to manage them is “the rec- And for Johnson the ability to can feel like you are a turkey at a sult is that there is nothing more ognition that the future is going manage creative people is partic- turkey shoot. politicized in an organization than to be a lot more about creative ularly important in marketing, “as View these characteristics in who is creative and who isn’t,” says knowledge. there is no longer a single disci- a different light and you will see Gordon Torr, former global direc- “So if you can be more creative, pline to hide behind—it is a collec- why identifying and harnessing tor of JWT advertising agency and then you will get better-paid jobs tion of earned skills, from social creative people’s original thinking, author of Managing Creative Peo- than if you focus on easier, brain- and digital knowledge, design and sensitivity, and desire to change ple: Lessons for Leadership in the less work. For employers it is about production management to stra- the world is key to the success Ideas Economy, published by Wiley. being better than the competitors, tegic interpretation.” of many businesses in our digital For Torr, the difference be- and in certain industries, like sales A creative edge, he believes, world, particularly those in sales tween creatives and non-creatives and marketing, creativity is more comes from the ability to har- and marketing. Yet the fact there is practically “black and white” important than in others.” ness all the above and—as Torr are more than 300 million entries because “you have to differenti- Allen warns that you can’t man- says—“deliver outstanding results.” on Google for “creative people” ate between people with craft skill age creativity, but you can manage Creatives are challenging to and another 49 million for “man- and conceptual skill. You can read for it, and perhaps because of this manage “because it isn’t in their aging creative people” suggests music, play it, but if you don’t have many companies “just want to look nature to conform. Combine this that it isn’t a particularly easy thing conceptual skills, you can’t play creative,” with the pool table and with a genuine passion for their to work out what creativity means, three original notes.” the PlayStation, but are in fact only craft and it’s no wonder they clash who is creative and who is not, and But the arrival of digital meant going through the motions. with those tasked with keeping how you manage those who are. that this distinction got confused. “Creatives need the right struc- them in line. As long as they deliv- For many in marketing, being “People with highly developed dig- ture, as you can’t just be creative er results, being difficult is some- creative still refers to the artists, ital craft skills were highly valued, for seven hours,” says Allen. “And a thing to work with. If they don’t, writers, and photographers in- but all they could do was to pro- lot of it has to be social—getting up chances are they’re being misman- volved in the creation of marketing duce great-looking sites that no from your desk and talking to oth- aged or they are not creative and materials, yet as marketing—and one wanted to read. You needed er people—as well as autonomous. are hiding behind a ‘creative front.’ who is involved in it—becomes a the people with conceptual skills Allowing creative people to work A good manager should be able to broader and more diffuse concept, to make it interesting to read.” where and when they like is most discern between the two. being creative could be said to According to James Allen, for- likely to produce more creative “Creatives like to be managed have become a set of fairly ambig- mer PR executive and founder of results. However, you do have to by those that can create, rather uous characteristics that anybody London-based creativity trainers balance being creative with other than those that have merely learnt could have, whatever their formal Creative Huddle, “if you ask 100 traits like tenacity, so you don’t to manage. That said, for the rela- profession. These could be said people to write out a definition of give in; or passion—the drive to tionship to work, and flourish, you to include an ability to have orig- creativity, you’ll get 100 different learn and grow.” need to build a team of people even inal thought, a willingness to take answers. It’s one of those things Like Allen, Dean Johnson, Se- more creative than yourself, with a risks, and someone who is more where you can say ‘I know it when nior Vice President of Creative In- greater spread of disciplines.” •

30 PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 CAREER IN PUBLISHING

In the Future, Will We All Be Freelancers?

As publishers look to cut overhead and acquire workers with up-to-date FINDING FREELANCERS digital skills, outsourcing to freelancers is becoming more commonplace In the UK we have seen curated freelance networks expanding and convenient. By Laura Summers both for trade and academic publishers. Whitefox offers publishers repeat services such as editorial, typesetting, and copywriting, UK-BASED BOOKMACHINE OR- fact that some Baby Boomers a different skill set to previous which, in addition to helping them GANIZES publishing events, and were impacted by the fall of the generations. Having grown accus- scale up quickly, is great for fire- as a result, we meet lots of people. dot-com marketplace and need to tomed to fast broadband speeds fighting. As a quality publishing Over the last couple of years we’ve work longer than planned could and instant updates, whilst at- service, Whitefox help their ever seen an unmistakable trend in the add further to this trend. Accord- tracting personal attention and growing list of freelancers to find growth of freelancing, want-to- ing to those surveyed recently by branding from social media, they work, and their clients obtain vari- be-freelancers, and curated net- the American Association of Re- expect a similar immediacy at able costs per project, based on works of freelancers. A 2013 Tower the different services available. Lane survey revealed that more Just Content, founded by Melo- than 60% of companies expected dy Dawes, have only been running to hire more freelancers over the for 18 months and specialize in next year. It’s a rapidly growing outsourcing projects for academ- trend, not only in the wider indus- ic publishers. A core team of ten try, but in publishing, too. freelancers work on most projects, The key driver of this growth and this inner group expands as is the effectiveness of the model needed to take on larger projects. for all parties involved. From an There are around ten publishers employer’s perspective, despite using Just Content at the moment the stability, systems knowledge for consultancy, a variety of key and efficiency savings offered by editorial processes, and full pub- long-term workers, the benefits lishing packaging services, too. As of hiring freelancers rather than with Whitefox, they offer a service expanding the employee base at a for their team that includes ne- fixed cost are clear—particularly as gotiating fees and validating their more companies experiment with briefs, something that can be quite new, digital projects. daunting for newbies on the free- Meanwhile, in-house employ- lancing scene. ees who migrate over to free- In addition to these curated lance work often report a number networks, our own BookMachine of advantages. There’s no more Connect is a way for freelancers to clock-watching, no more killing showcase their skills. Users with time until 5 p.m. The freelancer peer recommendations and large works on their own schedule—if portfolios are ranked higher on they must finish at 3.30 p.m. to the website, giving publishers a pick up the kids from school, they pool of quality talent to access as can do so without worry of judg- and when they are needed. ment from colleagues. Hard-work- As Millennials and Generation ing freelancers can earn substan- Z grow up in a world where the tially more than their in-house on-demand economy fills their ev- counterparts, if they are prepared tired Persons (AARP), many plan work. Instant promotions and fast ery need, where companies such to work long hours and take on to work at least part-time in re- response times are typically re- as Handy do their cleaning, Washio multiple assignments. tirement. This might mean moving quired to keep Millennials happy, do their washing, and Uber show In light of this trend, and look- into freelance positions. which is why they are perceived to up with instant taxis, will the na- ing towards 2020 and beyond, Generation X (born 1965–79), be the hardest workforce to man- ture of the publishing workforce it’s worth us asking: will we all be in response to watching their age. Again, good contenders for respond with on-demand needs freelancers? parents work so hard, decided to freelance life. and requirements of a flexible ag- adopt a work-hard/play-hard at- Not much is known yet about ile workforce? As companies ex- GENERATIONAL TRENDS titude, taking more advantage of Generation Z (born 1998+). They pand and retract in response to Baby Boomers (born 1946–64) their free time. Compared with the will have grown up with social net- new trends in the market, perhaps do not have a typical freelancer previous generation, they tend to works, which will mean they share this is a sensible way to go. And no, profile. With a high value on time have a disdain for both authority some character traits with Mil- we won’t all be freelancers—but as in the office and an often critical and structured work hours. This is lennials. Online collaboration will learning new skills and the ability view towards remote working, evidence in itself that that a free- come naturally to them, and they to work anywhere and at anytime it’s only as Baby Boomers start to lance working life might suit this will tend to be entrepreneurial due becomes more and more com- retire that there could be a move demographic. to all the business tools available monplace, will the industry adapt towards a freelance mindset. The Millennials (born 1979–97) have to them. to take advantage? •

PUBLISHING PERSPECTIVES / GLOBAL OVERVIEW 2015 31 TOPIC ON THE PAGE

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