Small SUV Are Big Winners in 2007
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20080526-0022_23-ANE.qxd 5/23/08 5:35 PM Page 18 PAGE 22 · www.autonewseurope.com May 26, 2008 Market analysis by segment, European sales ROADSTER & CONVERTIBLE Small SUV are big winners in 2007 The arrival of the new 207 CC (shown) helped Peugeot take the top spot in the market researchers JATO Dynamics shows Changing segments segment from Renault. Peugeot’s Luca Ciferri that the the big winners in 2007 were small 307CC was No. 5 in the niche. Automotive News Europe SUVs, premium coupes and exotic cars. The Europe’s 2007 winners and losers big losers were volume coupes, small mini- Small SUV +49.1% 2007 2006 % Change Seg.share% Minicar sales last year grew a modest vans and large SUVs. Premium coupe +37.0% Peugeot 207CC/206CC 51,181 29,313 74.6% 19.8% 8.3 percent after a 22.1 percent rise in 2006, The next two pages offer sales results Exotics +29.4% VW Eos 35,293 22,128 59.5% 13.6% despite the introduction last summer of the and analysis for the 22 market segments Opel/Vauxhall Astra TwinTop 26,303 17,525 50.1% 10.2% new Fiat 500, the reigning European Car of that ANE covers. Coupe -31.7% Renault Megane 25,577 33,156 -22.9% 9.9% the Year, and the Renault Twingo. Small minivan -22.6% Peugeot 307CC 19,824 32,653 -39.3% 7.7% An analysis of 2007 sales by Automotive You can download this list as a PDF from our Large SUV -19.1% Smart ForTwo 19,610 10,266 91.0% 7.6% News Europe using data from UK-based Web site at www.autonews.com/segments08 Mazda MX5 18,962 19,338 -1.9% 7.3% Opel/Vauxhall Tigra TwinTop 12,196 20,478 -40.4% 4.7% Ford Focus Coupe Cabriolet 10,033 83 – 3.9% MINICAR Citroen C3 Pluriel 9,983 12,357 -19.2% 3.9% UPPER MEDIUM SEGMENT TOTAL 258,757 245,077 5.6% 1.58% After surpassing the 1 million mark for the first time in 2006, total The new Ford Mondeo’s 13% sales increase made it the upper-medi- Segment total includes: Chrysler Crossfire, PT Cruiser and Sebring; Daihatsu Copen, minicar sales grew another 8.3% last year to 1,101,104 um segment’s No. 2 selling model. The Mondeo passed the poor-sell- Fiat Barchetta and Punto; Ford Mustang and StreetKa; Honda S2000, MG TF, Mit- units. Despite the arrival in July of the new Fiat ing Peugeot 407, which slipped to fourth subishi Colt, Nissan Micra, Opel/Vauxhall GT and Speedster/VX220; Peugeot 306, 500 – the 2008 European Car of the Year as sales fell 26%. Despite the Mon- Smart Roadster, Toyota MR2, VW Golf and New Beetle. – the segment leader, the Fiat deo’s success last year it still fin- Panda (shown), didn’t experi- ished well behind the leader. SMALL MINIVAN ence a drop in volume. Panda Even with an 8.6% sales sales grew another 7.5% to a decline compared with Last year was a bad year for small minivans. The new record of 250,678 units. 2006, the VW Passat segment’s total sales fell 22.6% in 2007 after (shown) outsold its nearest a 13.6% decline the year before. Despite a 2007 2006 % Change Seg.share% rival by a 2-to-1 margin. 20% sales drop, the Opel/Vauxhall Meriva Fiat Panda 250,678 233,171 7.5% 22.7% (shown) was the top-selling small mini- Toyota Aygo 102,931 96,655 6.5% 9.3% 2007 2006 % Change Seg.share% van for the 5th straight year. Peugeot 107 99,065 93,039 6.5% 9.0% VW Passat 313,793 343,351 -8.6% 29.4% Citroen C1 95,418 88,438 7.9% 8.6% Ford Mondeo 152,500 134,994 13.0% 14.3% 2007 2006 % Change Seg.share% Renault Twingo 87,698 54,228 61.7% 8.0% Opel/Vauxhall Opel/Vauxhall Meriva 132,869 166,129 -20.0% 31.2% Chevrolet Matiz/Spark 85,164 79,831 6.7% 7.7% Vectra/Signum 119,078 134,778 -11.6% 11.1% Ford Fusion 82,793 93,431 -11.4% 19.4% Smart ForTwo 72,305 124,503 -41.9% 6.6% Peugeot 407 114,018 154,339 -26.1% 10.7% Nissan Note 67,370 73,180 -7.9% 15.8% VW Fox 61,466 77,169 -20.3% 5.6% Toyota Avensis 106,886 120,787 -11.5% 10.0% Renault Modus/Grand Modus 60,380 79,352 -23.9% 14.2% Kia Picanto 61,170 78,266 -21.8% 5.5% Renault Laguna 72,212 77,867 -7.3% 6.8% Fiat Idea 26,383 35,542 -25.8% 6.2% Ford Ka 52,137 61,718 -15.5% 4.7% Mazda Mazda6 64,268 74,943 -14.2% 6.0% Peugeot 1007 18,377 39,250 -53.2% 4.3% SEGMENT TOTAL 1,103,104 1,018,559 8.3% 6.74% Citroen C5 48,121 67,559 -28.8% 4.5% Hyundai Matrix 17,591 25,165 -30.1% 4.1% Segment total includes: Citroen Saxo, Daihatsu Charade, Cuore and Trevis; Fiat 500, Honda Accord 29,670 34,569 -14.2% 2.8% Opel/Vauxhall Agila 17,130 27,710 -38.2% 4.0% 600 and Seicento; Hyundai Atos/Atoz/Amica; Mazda 121, Peugeot 106, Rover Mini, Fiat Croma 24,401 36,803 -33.7% 2.3% Suzuki Wagon R+ 2,725 5,182 -47.4% 0.6% Seat Arosa, Suzuki Alto and Splash; VW Lupo. SEGMENT TOTAL 1,068,502 1,224,426 -12.7% 6.53% Mitsibishi Space Star 136 1,910 -92.9% 0.0% Segment total includes: Chevrolet Nubira, Chrysler Sebring, Citroen Xantia, Daewoo SEGMENT TOTAL 425,862 549,932 -22.6% 2.60% Nubira, Dodge Avenger, Fiat Marea, Hyundai Elantra and Lantra; Kia Mentor, Sepia and Segment total includes: Daihatsu Grand Move, Move and YRV; Hyundai Santamo, SMALL Shuma; Mazda 626 and Xedos 6; Mitsubishi Carisma, Nissan Primera and Peugeot 406. Toyota Yaris Verso. The 207 (shown) helped Peugeot recapture the title of Europe’s best- selling small car in 2007. Peugeot led the segment from 2000 LARGE MEDIUM MINIVAN to 2005, but the launch of the third-generation The Skoda Superb (shown) earned the title of best-selling large-seg- Clio made Renault No. 1 in 2006. The Dacia ment car in Europe last year despite a small decline in volume. Last The Citroen Picasso family of medium Logan made the biggest gain of the cars year’s leader, the Subaru Legacy/Outback, minivans ended the Renault Scenic/- in the top 10, up 21.2%. The small-car was also passed by the Chrysler Grand Scenic’s 11-year reign at segment is Europe’s most popular, 300C. Overall the segment con- the top of the segment. Citroen accounting for 24.8% of all sales. tinues to lose sales to sold 169,827 C4 Picassos SUVs, minivans and (shown) and C4 Grand Picassos 2007 2006 % Change Seg.share% premium cars. The in 2007 plus 100,522 units of the Peugeot 207/206 487,159 427,398 14.0% 12.0% 2007 decline was 7.3%. first-generation Picasso. The aging Renault Scenic still commands an Renault Clio 422,601 470,528 -10.2% 10.4% 18.5% share of the segment. Overall, the segment rose 6.7% last year. Opel/Vauxhall Corsa 416,527 295,099 41.1% 10.3% 2007 2006 % Change Seg.share% Fiat Grande Punto/Punto 388,271 413,629 -6.1% 9.6% Skoda Superb 15,014 15,111 -0.6% 18.2% 2007 2006 % Change Seg.share% Ford Fiesta 372,963 369,692 0.9% 9.2% Chrysler 300C 13,959 13,959 0.0% 16.9% Citroen Picasso/G.P./ C4 P. 270,349 176,965 52.8% 20.9% VW Polo 301,116 306,157 -1.6% 7.4% Subaru Legacy/Outback 12,802 16,180 -20.9% 15.5% Renault Scenic/Grand Scenic 239,636 260,250 -7.9% 18.5% Toyoya Yaris 262,341 244,993 7.1% 6.5% Hyundai Sonata/Sonica 9,893 10,069 -1.7% 12.0% Opel/Vauxhall Zafira 180,342 218,606 -17.5% 13.9% Citroen C3 203,839 214,782 -5.1% 5.0% Chevrolet Epica 8,234 3,539 132.7% 10.0% VW Touran 167,492 168,048 -0.3% 12.9% Skoda Fabia 200,492 217,081 -7.6% 4.9% Citroen C6 7,179 5,287 35.8% 8.7% Ford C-Max 116,371 112,108 3.8% 9.0% Dacia Logan 174,910 144,327 21.2% 4.3% Peugeot 607 6,623 9,866 -32.9% 8.0% Toyota Corolla Verso 81,340 91,429 -11.0% 6.3% SEGMENT TOTAL 4,057,879 4,051,883 0.1% 24.80% Kia Magentis 3,657 5,056 -27.7% 4.4% Seat Altea/Altea XL 75,187 54,408 38.2% 5.8% Segment total includes: Chevrolet Aveo and Kalos; Citroen C2, Daihatsu Materia and Renault Vel Satis 3,043 4,882 -37.7% 3.7% Skoda Roomster 59,048 14,064 – 4.6% Sirion; Fiat Palio, Honda Jazz/City; Hyundai Getz, Mazda Mazda2, Mitsubishi Colt, Honda Legend 1,076 1,195 -10.0% 1.3% Mazda Mazda5 44,735 45,030 -0.7% 3.5% Nissan Micra, Renault Symbol/Thalia. SEGMENT TOTAL 82,562 89,046 -7.3% 0.50% Fiat Multipla 21,602 27,279 -20.8% 1.7% Segment total includes: Chevrolet Evanda, Daewoo Leganza, Hyundai Grandeur and SEGMENT TOTAL 1,294,014 1,213,152 6.7% 7.91% XG; Kia Clarus and Opirus; Mitsubishi Galant, Nissan Maxima, Opel/Vauxhall Omega, Segment total includes: Chevrolet Rezzo/Tacuma; Honda FRV-V and Stream; Kia LOWER MEDIUM Renault Safrane and Toyota Camry.