page 3 page 5 pages 6/7 page 8 2018 italian guides: masi the masi bar is masi debuts at tfwa, ranked as the best coming to cortina cannes of 2019 wine week in milan james suckling: and rome, a "harvest good scores for our of luxury" amarones

news – october 2018 4/2018

follow us on facebook: @masi wine experience follow us on twitter: @MrAmaroneMasi

MASI PRIZE 2018, PRIZE WINNERS AWARDED

The 37th Masi Prize has been awarded to Ferdinando lives in the service of the State, culture and literature, and Camon, Christian Greco, Carlo Nordio, Gerard Basset we are deeply proud of this. These are outstanding personali- and Cardinal Mario Zenari. Their autographs now ties, who are an example to the whole country, providing an embellish the historic barrel of Amarone that is the symbol injection of confidence for its future growth. Not only on of the Prize. Literature, research, constitutional rights, behalf of the Foundation and the Jury, but on behalf of all wine and solidarity are the professional fields in which the Veneto, we are once again proud of these awards.” the five protagonists of the Masi Prize excel. Established Referring to the traditional custom of the signing of the cask, 37 years ago by the Masi Foundation, the Prize celebrates the Prize’s original manifestation, Sandro Boscaini, Vice- the creativity of people and institutions committed to president of the Masi Foundation and President of Masi promoting the founding values of society and civil living. Agricola, as well as creator of the Masi Prize, said: “The The themes that bring the winners to the traditional private philosophy that links the protagonists of the 2018 edition ceremony at the Masi cellars are emotionally affecting and together is the value of know-how, in a world increasingly varied, starting with the support work that, by the express minded only to comment, not to do. The ancient Venetian wish of Cardinal Zenari, will be funded for three Syrian saying that says 'know how to do it and spread the word' is a non-profit hospitals through the Prize. All the citations were key element in the personalities of the winners. For the first met with approval by the entire Foundation, represented by time, the Grosso D’Oro Veneziano will be entirely donated President Bossi Fedrigotti, who commented: “This to the project to support hospitals in Syria, because it is year we have given awards to leading figures who spend their our duty to help the immense needs of this earth. We are masinews october 2018 page 1/8 news – october 2018 4/2018

MASI PRIZE 2018, PRIZE WINNERS AWARDED

increasingly convinced that culture is the key to open doors Basset, “for his the extraordinary career and work.” all over the world.” Finally, the International Grosso d’Oro Veneziano Prize, TheCiviltà Veneta Prize, given to outstanding personalities which goes to personalities and institutions that spread a mes- from the Veneto representing excellence in the fields of sage of civil progress, brotherhood and peace among nations, culture, science and business was given to: Ferdinando was given to Cardinal Mario Zenari, Apostolic Nuncio in Camon from Padua, “a singular example of a provincial writer Syria, “working in the context of a long and atrocious war to who is European at the same time”, as the Prize jury said; to alleviate suffering and grief with a humanitarian spirit that the director of the Egyptian Museum in Turin, Christian transcends considerations of creed or party.” In accordance Greco, from Vicenza, “an Egyptologist and archaeologist of with the Cardinal’s wishes, the emolument associated with international standing” and to the judge from Treviso, Carlo the Grosso D’Oro Veneziano Prize will be used to support Nordio, “a luminous servant of justice, never divorced from three not-for-profit Syrian hospitals (two in Damascus, one humanity and a guarantor of constitutional rights.” in Aleppo), which are open to all-comers, without distinction. In another field, the International Civiltà del Vino Prize Funds are being collected by the Fondazione AVSI: was given to the Anglo-French Master of Wine, Gerard https://www.avsi.org/it/campaign/siria-ospedali-aperti/1/

masinews october 2018 page 2/8 news – october 2018 4/2018

2018 GRAPE harvest

Masi Technical Group Bulletin, 10 October above the seasonal average, guaranteeing an extremely healthy crop and at the same time an increase in terms As of today's date, we have essentially completed the of quantity, up 10% compared to 2017. 2018 harvest at the Group's sites. Although the 2017 The setting aside of the for drying is complete and, wine-growing year was among the poorest in the last thanks to the cool, breezy climate that characterised the fifty years, due to various negative weather events second half of September and the first week of October, during the year, in 2018 we returned to average values the conditions are ideal: slow and constant weight loss with reference to full production years. and very healthy grapes. The 2018 wine-growing year has been characterised by a sometimes tropical spring climate, with strong and n Valpolicella Classica abundant rainfall alternating with hot and sunny days. The harvesting of Corvina, Rondinella and Molinara Temperatures in general above the seasonal average began on 11 September in the lower hills. The Oseleta, have led the shoots to thrive, while low temperatures being a late variety, is harvested during October. In and continuous leaf wetting during the flowering period terms of quantity, production is expected to increase, by have meant a significant flowering reduction, with the 15% compared to 2017. consequent development of sparse bunches (the ideal In terms of quality, we expect this to be a particularly condition healthy bunches thanks to optimum air interesting year for our grapes dried for the production passage between the grapes). of Amarone wines, from the Costasera to the Mazzano Despite the frequent rainfall, total precipitation was not and Campolongo CRUs.

masinews october 2018 page 3/8 news – october 2018 4/2018

Regarding the Serego Alighieri , the harvest n Canova and other Masi Bardolino Classico vineyards is complete in Vaio Armaron and the estate's other The Corvina and Rondinella grapes are in excellent vineyards. At the end of August, the health. The harvest was completed during the first ten harvest took place, while the Garganega harvest took days of October, with a 15% increase in yield compared place at the beginning of October. to 2017. Now the fermentation is in progress. We are The crops are now fermenting exactly in line with satisfied with the qualitative potential of our expectations, the is not conditioned by high in this beautiful area strongly influenced by Lake Garda acidity so we anticipate soft, full-bodied wines, with a and its surrounding mountains. high fruity charge. n Soave Classico n Friuli TheGarganega and di Soave for the Levarìe The harvesting of the Pinot Grigio and Verduzzo grapes are in excellent condition, and were harvested by the for the Masianco began on 16 August. The Refosco first week of October. Average quantities are expected. grapes for the Rosa dei Masi and the Grandarella and the We will then pick the additional grapes suitable for Refosco and grapes for the Modello Rosso are in Colbaraca Soave Classico Superiore with an almost optimum health. Quantities are up by 15% compared delayed harvest, golden bunches, full of vitality that to 2017. Now, during the second week of October, we will give a powerful elegant white ready to be refined in are at the end of the fermentation of the Pinot Grigio noble new . and Refosco for Rosa di Masi. Also the Merlot for the base of the Modello Rosso n Valdobbiadene, historic Superiore region Masi is almost fully fermented, with the malolactic The harvest began with the on 22 August, fermentation about to commence. continued with the grapes, and was completed The vintage is characterised by strong fruity notes. at the end of September. Quantities are up by 10% The Refosco grapes are in appassimento for the compared to 2017. The grapes are in perfect health. Grandarella and the Rosa dei Masi, in optimum health, The Valdobbiadene Campofalco Bio and Faé CRUs are with the weight loss following a beautiful curve. very interesting for their freshness and aroma. We are anticipating a surprise for the spumante n Rovereto obtained from the grapes in the estate’s vineyards within The harvest began on 20 August with the Pinot Nero the Docg Valdobbiadene. The bases for the Canevel grapes for the production of the Conte Federico Spu- Extra Dry and Brut are ideal. mante, and on 22 August for the Chardonnay grapes. The grapes are in optimum health, with high acidity n Toscana and good aromatic content. Also after mid-August, the The harvesting of the , Canaiolo and harvesting of the Pinot Grigio began for the Pian del Ciliegiolo began on 3 September. The difficult climate Griso, mature fruit, aromatic and rich in acidity; the throughout the 2018 wine year has influenced the harvesting of the Traminer and the Chardonnay for the quantity but not the quality of the -growing Vign’Asmara followed, again in excellent health. The in the Serego Alighieri-Masi “Poderi del Bello Ovile” in Merlot, and Teroldego del Fojaneghe Cinigiano, Val D’Orcia. grapes are again in optimum health. The harvest was com- The quantitative yield of Canaiolo, Ciliegiolo and pleted with the picking of the Marzemino and a portion Sangiovese has been rather low due to an attack of of the Teroldego for Mas’est. The white grapes have fini- peronospora that contributed to a decrease in flowers, shed fermentation, while the fermentation of the fresh red and consequently a smaller quantity of fruit, but the grapes is well underway. We will shortly be preparing to fruit which was harvested was in good health and press and ferment the dried Teroldego and Marzemino as a analytically in good quality. Fermentation is proceeding base for their respective Mas’ests. well

masinews october 2018 page 4/8 news – october 2018 4/2018

ITALIAN GUIDES: MASI WINES RANKED AS THE BEST OF 2019

The Masi Group reaffirmed its status as leader in the Mazzano represent the most authentic and modern expressions industry, ranking at the top of some of the most of our land and of our Company’s expertise when it comes to prestigious guides of 2019. Our wines received grape drying. Decades of research conducted by our Technical the highest awards from Italy’s Wine Guide Gambero Rosso, Department helped Masi to reinvent the Amarone wine at the the Essential Guide to the Wines of Italy of Daniele Cernilli beginning of the 1980s, with the introduction on the market “Doctorwine”, and the Gold Guide - The Wines of Veronelli of the ‘modern’ version of the Costasera. Critics now see the and Bibenda. It’s three of a kind for the Costasera Riserva Costasera Riserva as having made a further step towards the 2013 Amarone Classico, which managed to convince the ‘post-modernisation’ of the Amarone wine, setting a challenge entire panel of critics, receiving the prestigious Three Glasses for the future of the winemaking industry. The Oseleta grape from Gambero Rosso, Five Grape bunches from Bibenda variety and the care and attention to the most minute detail and a score of 95/100 from Doctorwine. Another majestic are its underlying secrets. These impressive accomplishments Amarone produced by the Masi family, the cru Mazzano 2011, at the end of a year see the Masi Group being named received yet another award of excellence: Five Grape bunches of 2018 by Gambero Rosso and once again as one of the from Bibenda, Three Super Stars from Veronelli and a score undisputed stars on the global stage”. of 97/100 from Doctorwine. Sandro Boscaini, President Also, Campofalco Valdobbiadene Bio of Canevel Spumanti, of Masi, commented: “We are honoured that once again this the first product since Canevel became a part of the Masi year, our Amarone was ranked among the best by some of the Group in 2016, was awarded the prestigious Three Glasses by most prestigious wine guides of Italy. Costasera Riserva and the Gambero Rosso Wine Guide.

JAMES SUCKLING: GOOD SCORES FOR OUR AMARONES

Canevel wines receives major awards by the highly acclai- med critic James Suckling, proof of how highly appreciated our sparkling wines are, ranking in the Premium tier of the market. Below are the scores recently assigned with tasting notes: Canevel Valdobbiadene Prosecco Superiore Docg Brut: 88 points “Apple puree with hints of pear following through a full body. A frothy texture and lots of fruit. A little sweet and fruity. Drink now.” Casa Canevel Prosecco Doc Brut: 90 points “Fresh and lively Prosecco, with a slice-pear and green apple character. Medium body and a crisp finish. Clean and relati- vely dry. Disgorged in 2017” masinews october 2018 page 5/8 news – october 2018 4/2018

THE MASI WINE BAR IS COMING TO CORTINA

With the announcement of the anticipated opening of a new this stunning location, timeless quality guaranteed, Venetian Masi wine bar and restaurant, the chosen location is revealed, heritage and Italian world class excellence: in short, the perfect Cortina D’Ampezzo “Pearl of the Dolomites”, more precisely setting to offer Masi fans unforgettable moments.” Col Drusciè, in the breathtaking setting of Monte Tofana. The new, exclusive location further enriches the “Masi The team will build upon the successes of other Masi single- Wine Experience”, the hospitality and culture project that brand restaurants and wine bars, and will be guided by the sees Masi opening the doors of its historic sites, and other professionalism of Tofana S.r.l, a company with consolidated places where it has brought its own soul and values, to the experience in the hotel industry and the restaurant business. public, namely in the Valpolicella Classica hills (Foresteria Masi CEO Federico Girotto shared his thoughts on the and the Serego Alighieri wine shop), on Lake Garda (Masi opening, scheduled for the next ski season: “Cortina is known Tenuta Canova), in Valdobbiadene (the Canevel wine as the ‘Pearl of the Dolomites’, but now it is another kind of shop), in Zurich (Zürich Masi Wine Bar) and in Argentina ‘pearl’ too, in the ‘necklace’ of the Masi Wine Experience: (Masi Tupungato)

masinews october 2018 page 6/8 news – october 2018 4/2018

WINE WEEK IN MILAN AND ROME, A “HARVEST OF LUXURY”

Masi Amarone is the star at the are standard-bearers for Verona and two prestigious estates in the Masi Group: “Vendemmia” at Via Montenapoleone outstanding personalities in the Italian Montepiazzo, the Valpolicella Clas- event in Milan and at Via Condotti in business world: Sandro Boscaini, Presi- sico Superiore from the historic Conti Rome at the Falconeri boutiques on 11 dent of Masi, known the world over as Serego Alighieri vineyards, owned by and 18 October 2018. “Mister Amarone” and Sandro Veronesi, descendants of the Supreme Poet him- A wine display in the luxury shopping owner of the Calzedonia Group, headed self, and the Spumante Millesimato streets of Milan and Rome celebrates the by Falconeri. Riserva from Conte Federico Bossi synergy between the worlds of wine and The appointment is set for 11 Octo- Fedrigotti, which is a product with a of fashion through exclusive collabora- ber in the Falconeri boutique in Via very special bouquet coming from select- tions involving brands representing Italy’s Montenapoleone and 18 October in ed vineyards in the Trentino region. Two top rank products. The pairing of Masi the Via Condotti branch for a drinks evenings to celebrate Italian lifestyle, to and Falconeri, a pairing of “Made in It- party using Masi’s international flag- add to the numerous events which will aly” and “Made in the Veneto” consoli- ship Amarone, Costasera. Connois- enliven shops, palazzi and hotels in the dates the collaboration of two brands that seurs will also be offered two wines from Italian capital and in Milan

masinews october 2018 page 7/8 news – october 2018 4/2018

MASI DEBUTS AT TFWA, CANNES

Masi is one of the leading brands to take a starring role at Masi Nectar Costasera Amarone Classico: the hillside slopes the TFWA (Tax Free World Association) World Exhibition “coste” that face the sun in the evening “a sera” benefit from & Conference of Cannes, the international event dedicated the reflections of light and the mild climate of Lake Garda: to the Duty Free and Travel Retail sectors. In fact, Masi – this is where Masi’s flagship Amarone comes from. Nectar is a located in Red Village, K6 – makes its debut at the fair, held in particular cuvée, characterized by the skilful use of the appas- the beautiful setting of the Palais des Festivals et des Congrès simento drying technique and by a significant presence of the on the Croisette at Cannes, as one of the most famous Corvina grape, considered to be “the nectar of Valpolicella”, to international brands that find their showplace in the ever confer greater richness of fruit, smoothness and attractiveness. more important Duty Free sector, in the company of other Masi Nectar Campofiorin: a special cuvée of the famous producers of cosmetics, jewellery, wines Campofiorin – the iconic red from and spirits. In the ‘90s, Masi was one of this Maison from Verona – encap- the first wine producers to use the Duty sulating the personality of the indig- Free market, and early adoption yielded enous grapes of the area, Corvina in positive results quickly. Today, Duty particular, and the originality of the Free is one of its principal distribution appassimento drying technique that is channels, and is not only valuable for Masi’s expertise. Characterized by a sig- volume of sales, but also because of the nificant presence of the Corvina grape, high positioning of the brand in a context of international conferring particular smoothness and intense cherry aromas. luxury goods. During the World Exhibition & Conference Canevel Valdobbiadene Prosecco Superiore DOCG Brut in Cannes, TFWA has announced Pier Giuseppe Torresani, “Black label”: the fruit of Masi’s acquisition of Canevel Sales Managing Director of Masi, to be elected among the 40 Spumanti, the winemakers from Valdobbiadene famous for Members of the new Board and Management Committee. their premium sparkling wines, this is a special release of Over the years, Masi has developed specific products for Prosecco Superiore DOCG brut, Canevel’s benchmark cat- Duty Free, which starred at the TFWA: Masi Nectar egory, for the Duty Free market. Characterized by an intense Costasera Amarone Classico, Masi Nectar Campofiorin, bouquet of exotic fruits and a particular drive coming from and Canevel Valdobbiadene Prosecco Superiore DOCG the use of Chardonnay in the blend. Prolonged presence on Brut “Black label”. the lees gives a fine and elegant perlage

Masinews 4/2018. News October 2018. Editorial: Masi Agricola S.p.A. Tel. +39-045-6832511 In-house publication by Masi Cristina Valenza, Angela Franceschini Fax. +39-045-6832535 e-mail: [email protected] Communications. Dora Stopazzolo www.masi.it

masinews october 2018 page 8/8