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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
20Th Running UNOH "175" - NASCAR Camping World Truck Series - New Hampshire Motor Speedway - 9/23/2017 Last Update: 9/20/2017 11:26:00 AM
20th Running UNOH "175" - NASCAR Camping World Truck Series - New Hampshire Motor Speedway - 9/23/2017 Last Update: 9/20/2017 11:26:00 AM Entry Veh # Driver Owner Crew Chief Veh Mfg Sponsor 1 0 Ray Ciccarelli Jennifer Jo Cobb Daniel Sowers Jr 15 Chevrolet Star Sales Silverado 2 1 Jordan Anderson Tracy Lowe Ryan Fields 16 Chevrolet Lucas Oil/Bommarito.com 3 02 Austin Hill Randy Young Matt Petrea 16 Ford TBD 4 4 Christopher Bell Kyle Busch Ryan Fugle 17 Toyota TBD 5 006 Norm Benning Norm Benning Dan Sheffer 17 Chevrolet TBD 6 8 John Hunter Nemechek Joe Nemechek Gere Kennon Jr 17 Chevrolet Fire Alarm Services. 7 110 Jennifer Jo Cobb Jennifer Jo Cobb Timmy Sliva 15 Chevrolet TBD 8 13 Cody Coughlin Duke Thorson Michael Shelton 17 Toyota JEGS 9 15 Gray Gaulding(i) Jay Robinson Scott Eggleston 17 Chevrolet TBD 10 16 Ryan Truex Shigeaki Hattori Scott Zipadelli 17 Toyota Price Chopper 11 18 Noah Gragson Kyle Busch Marcus Richmond II 17 Toyota Switch 12 19 Austin Cindric Brad Keselowski Doug Randolph 17 Ford Draw-Tite / Reese Brands 13 21 Johnny Sauter Maurice Gallagher Jr Joe Shear Jr 17 Chevrolet TBD 14 124 Justin Haley Maurice Gallagher Jr Kevin Bellicourt 17 Chevrolet Fraternal Order of Eagles 15 27 Ben Rhodes Duke Thorson Eddie Troconis 17 Toyota Safelite Auto Glass 16 29 Chase Briscoe Brad Keselowski Mike Hillman Jr 17 Ford Cooper Standard 17 33 Kaz Grala Maurice Gallagher Jr Jerry Baxter 17 Chevrolet TBD 18 44 Austin Self Shane Lamb Kevin Eagle 17 Chevrolet AM Technical Solutions 19 145 T J Bell Al Niece Cody Efaw 17 Chevrolet Niece Equipment -
Four Crown Nationals Feature
ELDORA SPEEDWAYELDORA - FOUR SPEEDWAY CROWN - MODIFIEDNATIONALS HISTORY FEATURE WINNERS YEAR MIDGET SPRINT SILVER CROWN LATE MODEL MODIFIED WoO SPRINT ASCoC SPRINT 1981 Ken Schrader Steve Kinser Steve Kinser Joe Wallace 1982 Rich Vogler Steve Kinser Ron Shuman Dean Roper 1983 Johnny Parsons Jack Hewitt Ken Schrader Bobby Jacks 1984 rain rain rain rain 1985 Rich Vogler Larry Rice Larry Rice C.J. Rayburn 1986 Rich Vogler Rich Vogler Jack Hewitt Billy Moyer 1987 Jack Hewitt Tony Elliott Larry Rice John Lawhorn 1988 Rich Vogler Steve Butler Jack Hewitt Doug Ault 1989 Robby Flock Steve Butler Jack Hewitt Randy Boggs 1990 Stan Fox Jack Hewitt Steve Butler Donnie Moran 1991 Jeff Gordon Jack Hewitt Jack Hewitt Billy Moyer 1992 Johnny Parsons Danny Smith Steve Butler Donnie Moran 1993 Jack Hewitt Tony Elliott Ron Shuman Freddy Smith 1994 Steve Knepper Kevin Doty Jack Hewitt Freddy Smith 1995 Tony Stewart Tony Stewart Jack Hewitt Jack Boggs 1996 Tracy Hines Jimmy Sills Jack Hewitt Jack Hewitt 1997 Jay Drake Jack Hewitt Kevin Huntley Jack Hewitt 1998 Jack Hewitt Jack Hewitt Jack Hewitt Jack Hewitt 1999 Dave Darland Dave Darland Jimmy Sills Mike Brecht 2000 Kasey Kahne Tracy Hines J. J. Yeley Jim Shereck 2001 J. J. Yeley Bud Kaeding J. J. Yeley Joey Kramer 2002 Jay Drake Bud Kaeding Brian Tyler Brian Ruhlman 2003 no race due to Mopar Million 2004 Dave Darland Dickie Gaines Dave Darland Brian Ruhlman 2005 Danny Stratton Levi Jones Dave Darland Brian Ruhlman 2006 Tracy Hines Tracy Hines Matt Neely Jerry Bowersock 2007 Ricky Stenhouse Jr Robert Ballou Jerry Coons Jr Chad Ruhlman 2008 J.J. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Post-Race Report
Loop Data Statistics Post-Race Report Budweiser Shootout February 10, 2007 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Average Running Position Sum of driver position on each lap - divided by the laps run in the race. Budweiser Shootout Daytona International Speedway February 10, 2007 Car Finish Average Rk. Number Driver Team Pos. Place 1 5 Kyle Busch Kellogg's/Carquest 7 2.971 2 20 Tony Stewart The Home Depot 1 3.029 3 2 Kurt Busch Miller Lite 3 4.371 4 8 Dale Earnhardt Jr. Budweiser 14 6.500 5 31 Jeff Burton Cingular Wireless 9 7.114 6 29 Kevin Harvick Shell/Pennzoil 5 7.414 7 48 Jimmie Johnson Lowe's 4 7.714 8 19 Elliott Sadler Dodge Dealers/UAW 16 7.771 9 01 Mark Martin U.S. Army 6 9.871 10 38 David Gilliland M&M's 2 11.186 11 9 Kasey Kahne Dodge Dealers/UAW 15 11.214 12 83 Brian Vickers Red Bull 8 12.057 13 11 Denny Hamlin FedEx Express 17 12.614 14 21 Ken Schrader U.S. Air Force 11 13.200 15 16 Greg Biffle Ameriquest 13 13.600 16 12 Ryan Newman Alltel 20 14.886 17 10 Scott Riggs Valvoline/Stanley Tools 10 14.943 18 60 Boris Said SoBe No Fear Energy Drink 12 16.129 19 24 Jeff Gordon Dupont 21 17.386 20 44 Dale Jarrett UPS 18 18.229 21 37 Bill Elliott Huddle House 19 18.800 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Box Score Budweiser Shootout Daytona International Speedway February 10, 2007 Green Flag Passes for the Lead: 28 Green % of # of % of % of Car Mid 7 Laps High Low Avg Pass Green Times Quality Quality Fastest Laps in Laps in Laps Laps Total Driver No. -
Verizon Indycar Series Indianapolis 500 Mile Race Indianapolis Motor Speedway Sunday, May 25, 2014
Verizon IndyCar Series Indianapolis 500 Mile Race Indianapolis Motor Speedway Sunday, May 25, 2014 Car Driver Hometown Car Name Engine Entrant 2 Juan Pablo Montoya (W) Bogota, Colombia Verizon Team Penske Chevrolet Penske Motorsports 2T Juan Pablo Montoya (W) Bogota, Colombia Verizon Team Penske Chevrolet Penske Motorsports 3 Helio Castroneves (W) Sao Paulo, Brazil Pennzoil Ultra Platinum Team Penske Chevrolet Team Penske 3T Helio Castroneves(W) Sao Paulo, Brazil Pennzoil Ultra Platinum Team Penske Chevrolet Team Penske 5 Jacques Villeneuve (W) Saint-Jean-sur-Richelieu, Canada Schmidt Peterson Motorsports Honda Schmidt Peterson Motorsports 5T Jacques Villeneuve (W) Saint-Jean-sur-Richelieu, Canada Schmidt Peterson Motorsports Honda Schmidt Peterson Motorsports 6 Townsend Bell San Luis Obispo, Calif. Robert Graham KV Racing Technology Chevrolet KV Racing Technology 6T Townsend Bell San Luis Obispo, Calif. Robert Graham KV Racing Technology Chevrolet KV Racing Technology 7 Mikhail Aleshin (R) Moscow, Russia SMP Racing Honda Schmidt Peterson Motorsports 7T Mikhail Aleshin (R) Moscow, Russia SMP Racing Honda Schmidt Peterson Motorsports 8 Ryan Briscoe Sydney, Australia NTT Data Chip Ganassi Racing Chevrolet NTT Data Chip Ganassi Racing 8T Ryan Briscoe Sydney, Australia NTT Data Chip Ganassi Racing Chevrolet NTT Data Chip Ganassi Racing 9 Scott Dixon (W) Auckland, New Zealand Target Chip Ganassi Racing Chevrolet Target Chip Ganassi Racing 9T Scott Dixon (W) Auckland, New Zealand Target Chip Ganassi Racing Chevrolet Target Chip Ganassi Racing -
SRT Motorsports
Contact: Matthew Simmons Adam Saal Bill Klingbeil SRT Motorsports - Nationwide Race Recap - Kentucky HORNISH LEADS DODGE WITH SIXTH-PLACE FINISH AT KENTUCKY Keselowski Loses Track Position Early, Rebounds to Grab Seventh-Place June 29, 2012, Sparta, Ky. - SPARTA, Ky. (Saturday, June 30, 2012) – Sam Hornish Jr. continued his string of rock-solid finishes in the NASCAR Nationwide Series. He finished sixth in Friday night’s Feed the Children 300 at Kentucky Speedway. The driver of the No. 12 Wurth Dodge Challenger posted his eighth top-10 finish and third consecutive. He remains fourth in the series championship standings, 33 points behind leader Austin Dillon. “That’s the thing that you’ve got to do; you’ve got to be consistent,” Hornish said. “We need to keep being smart and doing the things that we’re doing. We’re chipping away at it. We’d love to do it all in about two races and be leading the points but it’s not going to happen that way. We just need to be smart about what we do.” Brad Keselowski overcame the loss of track position early in the race to finish seventh, his eighth top-10 finish in 11 starts this season. Keselowski was running third when he pitted during the first caution of the race on lap 26. The crew had an issue with the right-front during the stop plus receiving a penalty for pitting outside the pit box and a tire violation. Keselowski restarted 29th but was able to work his way back onto the top five by lap 130. -
NASCAR Nationwide Series Race Number 1 Unofficial Race Results
NASCAR Nationwide Series Race Number 1 Unofficial Race Results for the 31St Annual Drive4copd 300 - Saturday, February 25, 2012 Daytona International Speedway - Daytona Beach, FL - 2.5 Mile Paved Total Race Length - 120 Laps - 300 Miles - Purse: $2,540,133 Leader Driver Fin Str Car Driver Team Laps Pts Bns Rating Winnings Status Tms Laps 1 15 30 James Buescher(i) FOE Chevrolet 120 0 94.0 $114,288 Running 1 1 2 9 22 Brad Keselowski(i) Discount Tire Dodge 120 0 109.5 $81,385 Running 3 3 2 Elliott Sadler OneMain Financial Chevrolet 120 42 1 105.7 $79,228 Running 3 8 4 8 88 Cole Whitt # Hellmann's Chevrolet 120 40 81.6 $71,903 Running 5 5 3 Austin Dillon # Advocare Chevrolet 120 39 88.7 $65,388 Running 6 25 19 Tayler Malsam G-Oil Toyota 120 38 58.4 $59,513 Running 7 29 15 Timmy Hill(i) Poynt.com Ford 120 0 63.9 $50,770 Running 1 4 8 7 33 Tony Stewart(i) Oreo/Ritz Chevrolet 120 0 115.6 $49,695 Running 5 22 9 11 38 Kasey Kahne(i) Great Clips Chevrolet 120 0 110.7 $48,445 Running 1 4 10 14 1 Kurt Busch(i) Hendrickcars.com Chevrolet 120 0 124.9 $51,770 Running 7 42 11 2 60 Trevor Bayne RFR 25th Ford 120 34 1 87.7 $53,113 Running 2 3 12 33 24 Benny Gordon Kentucky Antler Co. & VFI Toyota 120 32 59.1 $46,020 Running 13 41 4 Danny Efland Danny Efland Racing Chevrolet 120 31 49.1 $52,013 Running 14 37 40 Josh Wise(i) Curtis Key Plumbing Chevrolet 120 0 64.7 $45,220 Running 15 4 5 Dale Earnhardt Jr.(i) TaxSlayer.com Chevrolet 120 0 110.5 $45,770 Running 5 8 16 22 20 Joey Logano(i) GameStop Toyota 120 0 97.9 $44,845 Running 17 31 41 Blake Koch Rise Up and Register Ford 120 27 50.4 $50,838 Running 18 24 54 Kyle Busch(i) Monster Energy Toyota 119 0 73.7 $44,445 Accident 2 2 19 10 6 Ricky Stenhouse Jr. -
Motorsports Park Vision
Motorsports Park Vision Imagine a racetrack like no other, with the ow of a classic Grand Prix circuit and benets of modern technology. Designed and built with intention, taking advantage of natural elevation changes, and featuring a variety of corners to tempt, test and challenge. Surrounded by breathtaking scenery in Canada’s warmest climate - the motorsport equivalent of Pebble Beach. Location Endless blue skies and a warm desert climate combine to make the South Okanagan Valley the ideal location for Area 27. Home to one of the world’s premier wine tourism regions, the South Okanagan features lakes, beaches and mountains perfectly suited to outdoor sports and recreation. After a day spent enjoying Canada’s outdoor playground, guests are welcomed by numerous resort hotels and ne dining establishments. Hidden in the hills overlooking the valley, Area 27’s two hundred twenty seven acre site provides a hint towards the names origin. The site could be seen from space but not from public vantage points, much like a certain secret base in Nevada. The number 27 was chosen as a tribute to Canadian racing legend Gilles Villeneuve, who claimed the number as his own driving for Ferrari. The Circuit The Area 27 Circuit has the unique distinction of being envisioned, designed, engineered, and constructed by professional racecar drivers. Designed to take advantage of the natural terrain, Area 27’s sixteen turns ow through elevation changes like a favorite country road. Straightaways are long enough to generate speed and to allow the driver time to assimilate the previous corner’s challenge. Great corners are dened by what comes before and what happens after them - Area 27 was built with this in mind. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
Newsletter of the Northern California Chapter Oldsmobile Club of America President/Show Chair
The Oldsletter Sept/Oct 2013 Last Call for Micke Grove, Don’t Miss Out On The Fun- Registration Deadline is Aug. 20th. See The Last Oldsletter or Our Club Website For Registration Form Inside This Issue: l National Show Coverage l Micke Grove Show Info l Other Outings & Shows Newsletter of the Northern California Chapter Oldsmobile Club of America President/Show Chair. Ken Van Gundy III (916)Officers 784-3271 and Representatives1818 Woodacre 2013 Way [email protected] Cal Olds Club Website: www.norcalolds.comRoseville, CA 95661 President (acting) Pat Kennedy (916) 655-1588 3061 Amoruso Way [email protected] Roseville, CA 95747 Treasurer/Membership Dan Haggerty (408) 268-7904 6208 Balderstone Dr [email protected] San Jose, CA 95120 Secretary and Health & Welfare Linda Sutherland (209) 833-3413 1460 Velasquez Lane [email protected] Tracy, CA 95377 Newsletter Editor Larry Ewing Technical Librarian 3330 Henriette Ct (408) 528-9770 San Jose, CA 95135 [email protected] Public Relations Mike Barentson 916-435-1340 3136 Strand Road [email protected] Rocklin, CA 95765-4315 Club Historian Bob Griffith (209) 366-2807 2434 Grenoble [email protected] Lodi, CA 95242 Acting Show Car Chair Jon Manji 916-386-1642 2257 Moorbrook Way [email protected] Sacramento, CA 95826 Pacific S.W. Zone Directors Don Joe Varley, 14908 E. Dale Lane Sutherland Scottsdale, AZ 85262 Nor Cal Olds (480) 998-1449 Webmaster [email protected] Jon Manji, 2257 Moorbrook Way (209) 833-3413 Sacramento, CA 95826 [email protected] 916-386-1642 1460 Velasquez Lane [email protected] Tracy, CA 95377 2 President’s Message Hi everyone, The Nationals have come and gone and I am happy to learn that Jon Manji is our new Zone Director.