AnnualAnnual ReviewReview 20162016 Thank you! www.capetowncarnival.com Letter from Chairperson of Cape Town Carnival Trust

It’s in their smiles, in the in their eyes taking lightness of their steps, in leadership roles and Contents inspiring others. the beauty of their dance, I see parents setting the WOW of the floats, the great examples. Letter from Chairperson rainbow colours of their I see entrepreneurs of Cape Town Carnival Trust 1 costumes, the rhythm of awakening and artists Introduction 2 the music, and the beats excel. I see established businesses lend a hand and government contributing, Overview and Objectives 4 of our hearts ... it’s the too. I see social cohesion growing. Values and Positioning 6 Cape Town Carnival! A huge thank you to Jay Douwes and her team for their tireless work to Social Cohesion 8 #Streetlife – Cape Town Carnival 2016: deliver on our dreams year after year, to Participation and Performance 10 what a spectacular showcase for our the communities who enthusiastically “South Africanness”, our warmth, our Social Return on Investment 12 work, laugh and pray to give life to Cape talent, our beauty in diversity, taking Town Carnival. We appreciate the vital Job Creation 14 the everyday scenes on our streets support of our sponsors and are excited Direct Work Opportunities 16 and turning them into larger-than-life to continue partnering with you for reflections of our lives. maximum positive social impact. Thank Skills Development 18 Every year I am struck by what an you greatly to the trustees for their Skills Development enormous collaboration of people with strategic guidance, governance and Opportunities Identified 22 generous hearts and open minds this is; unwavering support. each contributing in his or her own way. We will be delighted to see you at the Local Economic Development 24 Interacting with the vast array of Cape Town Carnival 2017. National and International Tourism 26 people that are the Cape Town Carnival, – Prof Rachel Jafta I am inspired and hopeful for our Celebrating Culture 28 country. I see young people with dreams Overview, Concept and Design 32 Call for Participation 34 Co-creation 36 Creative Narrative 38 Greening the Cape Town Carnival 50 The Cape Town Carnival Brand 52 Activations 54 Media Launch 56 Marketing and Branding 58 Media and PR Campaign 60 Conclusion 64

1 Introduction Project Overview

Cape Town Carnival In celebrating this diversity the Cape Town Carnival provides the following: brings people together. ●● Provide opportunities for community participation in arts and The Cape Town Carnival culture. street parade and ●● Provide opportunities for arts and culture activity in areas event showcases and and schools that previously would not have had a purpose or celebrates the diversity incentive to do so. of Cape Town and ●● Provide a national and international performance platform. South Africa. ●● Stimulate the participation of groups and individuals who would not have had the opportunity or incentive to engage and work together otherwise.

●● Enhance networks and collaboration with the creative community, amongst arts and culture NGO’s, and other carnivals nationally and internationally.

●● Ensure that all participants receive marketing and media exposure which enhances economic opportunity.

●● Build skills development into all the work we do.

●● Create an environment of social cohesion for locals and tourists to experience South African creativity and culture.

●● Create employment and training opportunities in costume, float design and production, as well as large event logistics. We strive to:

●● Create a significant hub for clothing, costume and set-building industries in the Western Cape.

2 3 INTRODUCTION Overview and Objectives

The 7th annual Cape Town Cape Town Marathon and the Cape Town carnival; building on active programs Carnival event was held Cycle Tour to showcase Cape Town’s of job creation, skills development and finest events adds to the experience. community empowerment through on the Fanwalk, Somerset Local is lekker; we are proudly South art, creativity and a celebration of our Road, Greenpoint on African. Our event is friendly, safe vibrant culture. 12 March 2016. and is rated as excellent by local and A dazzling display of spectacular international visitors. Food and drink and Objectives floats, performances and giant puppets great DJ’s top off the experience. ●● To stage a world class street parade brought the Cape Town Carnival parade Months of collaboration, practise that is safe and well attended – theme “Street Life” to life for thousands of and preparation went into developing providing a WOW experience! delighted spectators and visitors. artworks and performances for the ●● To showcase the artistic skills and The Cape Town Carnival parade contemporary theme of “Street Life”. 1879 talents of locals in a carnival that is consisted of floats, puppets, performers from 54 community cultural truly representative of Cape Town and performances and costumes. These groups participated; dancing and South Africa’s diverse cultures and were created by 150 artists working shimmying their way along the 1.2km unique creativity. in teams and sharing their skills in a parade route. Community engagement ●● To be a sustainable event in relation vibrant and fun environment in our is the cornerstone of the Cape Town to the triple bottom line – financial, workshop in Maitland. Collaboration with Carnival and this ensures a great social, and environmental. Brouhaha (Liverpool), the Goa Carnival experience for all involved throughout ●● To attract local and international (India), Afrikaburn (Tankwa Karoo) to the year. We do it together and we participation and tourism jointly produce works and performance; celebrate our “South African-ness”. ●● To manage and build brand inclusion of cyclists, runners, firefighters The Cape Town Carnival continues to reputation. and more from other events like the build its reputation as the pre-eminent

4 5 INTRODUCTION Values and Positioning

Values THE CAPE TOWN CARNIVAL 2016 For one awesome day on the 12th March Positioning The values of the Cape Town Carnival 2016 we became the City. We brought include Integrity; Passion; Excellence; our streets alive in a festival of fireworks, The Cape Town Carnival is a Sustainability; Co-Creation; Trust and music, dancing, street parade, costumes, glamorous celebration of African Growth. drums, floats, procession, masquerades, identity, diverse communities and the ●● Integrity – We act in the best traditional foods, live entertainment, transformative power of creativity. interests of all partners buskers and more – much more. The event brings people together in ●● Passion – We perform our duties with celebration and impacts the social, enthusiasm and a positive attitude cultural and economic environment ●● Excellence – We consistently look for along the way. ways to improve ●●The Cape Town Carnival provides ●● Sustainability – We understand the Cape Town Carnival opportunities for arts and culture bigger picture and add value to the 2016 rating activity in areas and schools that bottom line previously would not have had a ●● Co-creation – We build strong purpose or incentive to do so. relationships and deliver value to ●●The Cape Town Carnival stimulates stakeholders the participation of groups and ●● Trust – We work together as part of a individuals who would not have high performing team and we deliver had the opportunity or incentive what we promise Excellent 21% to engage and work together ●● Growth – We support the Very good 76% Average 3% otherwise. communities in which we operate Below average 0% Poor 0%

6 7 SOCIAL, ECONOMIC & CULTURAL IMPACT Social Cohesion

Via the event and through Program and practices The Cape Town Carnival’s Building the Cape Town Carnival’s In addition to the direct event Better Teams’ sessions experience, the Cape Town Carnival’s To help instill a sense of cohesion, ongoing activities and ongoing program embraces and openness and direct connection, the workshops, citizens from encourages social cohesion and the Cape Town Carnival holds regular disparate demographic dissolving of historic barriers. Building Better Teams (BBT) sessions. and regional groups are All community leaders are invited to brought into direct and Unified academies are formed from participate in these day or half-day diverse Community Groups gatherings, providing a forum for issues meaningful contact. While coming from different regions or to be raised and addressed, information backgrounds, participating community to be shared and appropriate team Event cultural groups are grouped with others building fun with dance or percussion The Cape Town Carnival parade provides of similar dance or performance style, to be enjoyed. These sessions also offer a unique opportunity for South Africans to form unified Cape Town Carnival an evolving template for community to rub shoulders with each other as academies. briefing and debriefing and a forum for spectators, to share an experience participating leaders from across the beyond geographic or historic divides, Rehearsals bring groups together City to hear and be heard, fostering a freely associating in a shared civic In the months before the Cape Town spirit of healthy co-creation and shared space and in a unifying celebration Carnival event, academy rehearsals responsibility. with positive focus. The Cape Town provide opportunities for direct social Carnival transcends team rivalry or sport interaction and combined effort in preference and invites spectators and the guise of fun, culminating in the participants to enjoy themselves with synchronized performance of the Cape their fellow South Africans without Town Carnival parade. This brings people economic impediment. There are few, if together in sustained contact who might any, events of this scale in South Africa not otherwise associate with each other, that offer such a diverse meeting point encouraging communication, teamwork for people irrespective of age, race, and friendship. gender or economic status. Dry run rehearsals bring Back of house academies together During event preparation, the On coordinated practice days, participants gather in shared backstage representatives of all participating spaces, eating, drinking, socializing and community groups and academies getting excited together on the day. gather and interact.

8 Do you feel that the “Including di erent communities Cape Town Carnival adds adds a lot of value to Cape Town” something new to the culture 80% of Cape Town? 70% 60% 50% 40% 30% 20% 10% 0 Strongly Agree Disagree Strongly De nitely 65% Maybe 34% No 1% agree disagree

“The diversity of South Africa Do you think this event is well represented” helps bring di erent race and 80% cultural groups together? 70% 60% 50% 40% 30% 20% 10% 0 Yes 53% It helps a bit 30% Strongly Agree Disagree Strongly agree disagree No help or hinder 17% No 1% 9 SOCIAL, ECONOMIC & CULTURAL IMPACT Participation and Performance

Participation in the Cape Town Carnival is also cultivating awareness of our role in drugs, alcohol abuse and teenage broad and inclusive, currently comprising the larger regional community. pregnancy as one of the reasons they 54 diverse community groups. While The Cape Town Carnival facilitators encourage participation. already a positive and active array of assist with sourcing and securing The Cape Town Carnival rehearsals groups, the potential for increased venues for rehearsals, and community provide a healthy, energetic social participation remains exciting. group leaders are paid a transport and context. Participation in the Cape Participation in the Cape Town admin stipend to reduce any economic Town Carnival encourages a sense of Carnival can affirm a sense of community impediment to participation. belonging and accomplishment that can identity. The Cape Town Carnival offers Community group leaders cite the contribute to improved self-esteem. an opportunity to express and explore Cape Town Carnival’s positive role in individual and community identity while helping teenage participants avoid

Participation Total Female Male Adult Youth B W C Performers - Groups 1756 1043 713 480 1276 650 141 965 Performers - Leads 123 89 34 19 78 49 36 38 Performers - Production 31 16 15 11 20 5 6 20 Staff Total 1910 1148 762 510 1374 1019 183 1023 % 60% 40% 27% 73% 37% 8% 55%

“The set up of the di erent oats “The di erent groups, and groups was exciting” including musicians and dancers 80% were well aligned” 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0 0 Strongly Agree Disagree Strongly Strongly Agree Disagree Strongly agree disagree agree disagree

10 11 SOCIAL, ECONOMIC & CULTURAL IMPACT Social Return on Investment

The Cape Town Carnival conducted a visitors. expenditure at the Cape Town Carnival survey on the Fan Walk on event night. Respondents reflected racial diversity of R10.1million. This income was spent The sample size of 820 of the calculated as follows: 34% Coloured, 27% Black, 30% predominantly on vendors situated on 50,000 spectators’ viz. 1.6% is providing a White and 9% Indian. This multicultural the parade footprint and on restaurants 99% confidence level. The results are as representation of Cape Town’s diverse in the surrounding area. follows: community gives credence to achieving 64% of respondents reside permanently our objectives of social cohesion and TICKETED SEAT REPORT in Cape Town, 22% reside in the Western building bridges. The event was a free event for attendees, Cape and 14% were visitors in the City. Respondents indicated an but there were seated areas that were Of these 14%–7% were from the rest of average spend of R330 per person/ ticketed for those who wanted to South Africa and 7% were international family attending – with an estimated attend the event with a secure elevated

What is your age? Where do you live?

18–25 years 26–40 years 41–50 years Cape Town 64% Western Cape 22% 51–60 years ≥61 years Rest of South Africa 7% International 7% Which South African How did you get to the race/culture do you belong to? Cape Town Carnival?

African 26.5% White 30% Coloured 34.4% Private vehicle 73% Public transport 26% Indian/Asian 8.9% Other 0.3% Flights 1% 12 viewing area. 490 tickets were issued. These ticketing areas generated an income of R169 270 and were fully booked. We believe that ticketing elevated viewing areas offers the event a huge opportunity for future income generation.

Did you come with If you came with your family, What is your monthly your family? how many of your household income? family members came 30% with you? 25% 30% 20% 25% 15% 20% 10% 15% 5% 10% 0 5% ess than 0 One o hree our ive Yes o or more ore than

50 000 Spectators

13 SOCIAL, ECONOMIC & CULTURAL IMPACT Job Creation

Job creation, of 1 month or more, is a key priority of the Cape Town Carnival in the context of South Africa’s national CASE STUDY – JOB CREATION objectives. Name: Mocheko J. Nkoana The majority of jobs created by the I’m currently based in Johannesburg and have been doing Stilts from 2003. I have Cape Town Carnival are via Costume a troupe of 40 stilt walkers and am constantly looking for commercial gigs to Production, Float Building, and Event sustain our artists. Logistics. The Cape Town Carnival job opportunities encompass diverse fields and skill sets, from metalwork and welding to design, pattern-making, garment manufacture, marketing, PR and event planning, amongst others. The Cape Town Carnival 2016 created 404 jobs; 336 of these were youth. Budget and funding have a significant, direct impact on job creation, particularly for the majority of semi-skilled and unskilled workers. The number of jobs created is directly impacted by funding available for job creation.

What skills have they learned during their time with Cape Town Carnival: “There is a team that are based in Cape Town that were trained for participation in the Cape Town Carnival. Further training from the Cape Town Carnival team has helped keep all highly motivated. The team is known as the Cape Town Special Performers. How has this opportunity impacted on his life: We appreciate the platform we were given to showcase our skill and we acknowledge your contribution to our arts activities while also creating income for youth. My personal experience was really awesome ... it was the best time I ever had as a crowd entertainer.

Cape Town Carnival Jobs Total Female Male Adult Youth Black White Coloured Created CTC Trust Office 6 4 2 5 1 1 3 2 Float Building 51 13 38 14 37 22 19 10 Costume Production 36 24 12 18 18 22 4 10 Community Participation 31 16 15 10 21 11 5 15 Programme Events Logistics 28 7 21 6 22 13 12 3 Marketing 2 2 - 1 1 1 1 - Marketing Activations 250 145 105 14 236 84 28 138 Total 404 211 193 68 336 154 72 178 % 100% 52% 48% 17% 83% 38% 18% 44% 14 CASE STUDY – SKILLS DEVELOPMENT AND JOB CREATION Name: Anelisa Mahonono Age: 24 Residence: Phillipi, Cape Town

How she was employed prior to Cape Town Carnival: Anelisa is studying Boiler Making at the Northlink college as a part-time CASE STUDY – JOB CREATION student. Anelisa started at Cape Town Name: John Shukuru Carnival Float building as a cleaner this Age: 33 year. She displayed a natural ability to Residence: Woodstock, Cape Town self organize and do a job thoroughly, Decorative paint work, cleaning and but she was very shy and did not speak finishing of manufactured garments, or engage much. spray painting with airgun, basic In the middle of February through form fabrication/beading, accessory informal conversation between the making and makarapa fabrication. crew members at an organized crew gathering, Anelisa revealed that she was “John approached us seeking studying Boiler Making at the North Link college in Cape Town. She had done employment and opportunity. He some of the theory courses, but had no practical experience with tools or metal. previously worked as a guard. He is a She was working to save money to continue her studies. foreign national, but has followed all the When we realized that Anelisa was studying metal work, she was immediately correct procedures, and has paperwork put in the steel department to gain experience of steel construction for the in place. During his employment with remaining month of the build period. Nazeem Abdullah, head of the steel and Cape Town Carnival he has managed construction team, took her into the fold and put her to work under the guidance to uplift himself enough to move from of experienced metal worker Pedro (Orlane) Kavhai, who showed her how to a basic commune with many residents, work with the tools safely and correctly. She learned how to handle a small angle to a house share in Woodstock. He grinder and was tasked with cleaning off all cut steel and welded joins, a small but has improved his English, and is now important part of the construction work. She also learned how to work a drill press comfortable with conversational and had her first lessons in welding. English. He is an example of true “She is a good worker “ says Nazeem Abdullah, “She did remarkably well for the self empowerment and upliftment. I short time she had, she still needs more practice to get really comfortable with believe that John will be successful at the power tools and learn how to cut straight and accurately, but that comes with whatever he turns his hands to, as he time, and I hope we get to give her more experience next year, teach her welding has a natural creativity, a flair for hand- and take her up to the next level“ stitching, crafting and weaving. He says Anelisa had the opportunity to experience hands on the medium and material that it has been an enormously uplifting that she has chosen as a career, but had no experience of. She had an all too experience to be involved in such a rare opportunity to get practical experience of her theoretical subjects; this will positive and creative process and how naturally deepen her experience of her course studies. proud his family is. He has managed to “The change in Anelisa over the last month of the build was notable” says send money home each week, and is Angela Mac Pherson, HOD of Float building“She positively transformed in front looking forward to be reunited with his of our eyes into a confident and outspoken young woman. She is an intelligent wife and daughter. focused worker with real potential.” – Gillian Gregg, Costume Supervisor 15 SOCIAL, ECONOMIC & CULTURAL IMPACT Direct Work Opportunities

Direct work opportunities (or direct were youth. The majority of direct work job opportunities) are defined here as opportunities were in Event Logistics, employment of any duration arising thanks to the Cape Town Carnival event directly from the Cape Town Carnival’s day itself with focus on security and procurement of goods and services. marshals. The racial composition in this Such individuals are not employed category is synchronous with the racial by the Cape Town Carnival itself but demographics of the Western Cape. by suppliers servicing the Cape Town Carnival. The Cape Town Carnival 2016 created 514 work opportunities of which 32%

Service Providers Jobs Created Total Female Male Adult Youth Black White Coloured CTC Recycled Merchandise 7 7 - 6 1 2 - 4 Costume Production 25 18 7 15 10 14 2 9 Events – Vendors & Security 391 63 328 200 191 118 52 221 Make-up 85 77 8 4 81 6 59 20 Marketing Services 74 38 36 9 65 25 23 26 Total 582 203 379 234 348 165 136 280 % 35% 65% 40% 60% 28% 23% 48%

16 986 Work Opportunities (including Service Providers) 60% Youth Employed

17 SOCIAL, ECONOMIC & CULTURAL IMPACT Skills Development

The Cape Town Carnival offers a unique ●● Design, Sketching and Technical includes input from junior personnel, incubator for creative talent and presents Rendering with guidance and support from senior opportunities for skills development ●● Pattern-making, Prototype staff. This approach has enjoyed success integral to the Cape Town Carnival’s Development in identifying talented individuals and vision and practice. ●● Production Planning, Purchasing and supporting them in developing their In the Costume Department, a Jig-making skills: number of highly experienced personnel ●● Garment Fabrication ●● Metalwork and Welding (Arc and MIG) are put in charge of an apprentice/ ●● Accessory Fabrication ●● Crafting assistant who shadows the artisan The Floatbuilding Department operates ●● Scenic and Soft Material Finishing throughout the project to develop a creative hub and a collaborative ●● Decorative Detailing specific skills, including: design development approach that ●● Design and Concept Development

CASE STUDY – SKILLS CASE STUDY – SKILLS DEVELOPMENT DEVELOPMENT Name: Zodwa Matyolo Name: Jovan and Luweghan Age: 38 Maritz (twins) Residence: Langa, Cape Town Age: 25 years Residence: Delft, Cape Town. Basic computer skills, decorative paint work, cleaning and finishing Prior to Carnival; Students Prestige of manufactured garments, admin Academy. Skills learned; Make up skills procedures, packaging and dispatch and wrap procedures improved. People skills improved. Zodwa joined the Carnival in 2014 as a cleaner. She was placed as a general Their involvement with Cape Town assistant to the Cape Town Carnival Costume Department 2016. Zodwa has been Carnival has certainly increased their instrumental in supporting our workshop manager and has handled certain tasks confidence, they have been provided successfully and single handed. Her incredible work ethic separates her from with references which have helped the team, as well as her tireless attitude. Zodwa really shone when we started them find work. Jovan is currently preparing to dispatch the costume undergarments to the various communities. employed by MAC and Luweghan It is a fairly complex procedure of matching sizes to names, labelling each bag, was at Smash box and is currently double checking names against measurements sheets, as well creating an Excel being interviewed by Inglot. dispatch document for each community group. She grasped the task with both hands, and didn’t hesitate to use her basic Excel skills to create the dispatch documents. Her organizational skills were shown once we started boxing items for Event Day. Zodwa ensured that all the boxes were correctly labeled and sorted into destinations. She did all the measurements and data capturing for Float Operators and excelled at it. During our down cycle Zodwa is instrumental in assisting our production manager with selecting and dispatching items for Costume Hire and activations. She has an eye for costume and styling, as well as having the capacity to handle large groups. The Indoni Carnival hosted in Durban routinely rents items from us, and travels to Durban to handle the Costume Dept during the event. She has shown a great aptitude for dealing with crowds of communities, following the plan and is generally indispensable. Zodwa will take on any task with the same passion, be it painting and decorating headgear or working on the computer. Her sense of responsibility and accountability make her an absolute asset to the team.

18 ●● Puppet-Making and Prop-Making ●● Sculpture ●● Art Direction ●● Team Coordination and Process Management ●● Bookkeeping ●● Music

CASE STUDY – SKILLS DEVELOPMENT Name: Shereleen Januarie Age: 34 Residence: Brooklyn, Milnerton BOH3 – Leads Production Assistant The skills acquired as an assistant in production on the day at Back Of House 3 are good inter-personal communication; coordinating; project and time management.

The Cape Town Carnival has grown in many aspects such as production, participation, creativity and marketing over the last 7 years. We have come to love the brand that inspires social cohesion amongst a vast group of communities and people. Every year the Cape Town Carnival brings people from vast backgrounds together and has brought about exposure for many communities and their leaders. I believe that this attracts support for their respective organisations, however should be more involved/exposed in the marketing campaign. Carnival has been supporting my career aspirations and studies in becoming a Public Relations Manager, in granting me hands on experience within the production side as well as being a dedicated promoter for the event. I believe that I will still grow within the field and be granted the opportunities to work in other departments. – Shereleen

19 SOCIAL, ECONOMIC & CULTURAL IMPACT Skills Development (continued)

CASE STUDY – SKILLS DEVELOPMENT Name: Lisa von Brandis Age: 45 years old Residence: Glen Cairn, South Peninsula, Cape Town After studying Fine Arts at Rhodes University, Lisa has been an independent freelance fine artist all her working life. She started working at Cape Town Carnival as a lead painter in 2010. While Lisa has been with Carnival through the years, she has exercised her abundant talents and skills in painting, mixing of colours and beautiful renderings. She has taught many of the new members of the crew these skills. Through Cape Town Carnival Lisa was introduced to sculpting, in which she has shown a natural talent. She has had the opportunity to work with various materials and on many different scales. This year in the 2016 Carnival cycle last minute rush of getting all projects warming float. Lisa took on the role of Head of the finished on time. Lisa did an amazing Lisa’s experience with sculpture Scenic department. This has meant she job, completing all projects calmly in at Cape Town Carnival has led to her has had to step out of her role of artist good time. She has a lovely way with being employed as a sculptor in private into a managerial position. She had to people and inspires respect from all her commissions for theatre and film. overcome the challenges of changing team with her kindness, her skills and Lisa’s newly learned skills of running her way of working, from one of hands experience. a team has inspired confidence in on problem solving and creating to Lisa also stepped up into engaging her ability with people and increased the bigger picture of running various in the design process this year and her expected daily wage. With this projects simultaneously, ensuring did the beautiful illustrated rendering experience behind her, she stands to be all members of her team where of the District Six float. Working with offered positions of running teams on productively occupied and properly the initial concept sketches by Angela other productions and will be offered informed of their tasks. She had to Mac Pherson, using the historic this position again on the Cape Town oversee the progress of all projects, material researched by Jano January, Carnival 2017 build cycle. order materials timeously and work turned the District Six Museum float Lisa says “This year at Cape with the other heads of department into a beautiful 3-D model under the Town Carnival has given me a lot of to successfully complete the various guidance of creative director Brad confidence and has made me feel projects on time and in budget. The Baard. She then led the team through things that didn’t seem possible are scenic department by its nature the process of turning the scale model now totally possible. I love Cape Town of being at the end of the chain of into an impressively realistic and heart Carnival, I just love it.” procedures often has to deal with the

20 CASE STUDY – SKILLS DEVELOPMENT Name: Zintle Matshoro Age: 23 Residence: Cape Town CBD Prior to Cape Town Carnival: Student CPUT. (Environmental Health / Sciences)

Skills learned in the make-up department are colour mixing, application of make-up and current make-up trends. Zintle’s communication skills were improved, she learnt how to accurately follow instructions and work with other artists. Zintle had no prior make up training before Carnival. She enjoys the work and has helped us with activations and media events.

21 SOCIAL, ECONOMIC & CULTURAL IMPACT Skills Development: Opportunities identified

CONSTRUCTION DEPARTMENT make a break through. designers. The construction department has We recognise the tendency to train This is not an easy skill to transfer in a traditionally been gender biased towards young men in metal work, rather than short period of time as it needs several men. We have become conscious of women. This year, we have broken the layers of knowledge, understanding, the historic tendency of male crew mould and have a brand new Black experience and skills to design well. members to habitually take over the African female trainee who started from Skilled African designers are in high work that female construction crew scratch in the steel department. demand and highly paid in the creative are tasked with. We realise this comes industry in South Africa. from a training in gender etiquette and DESIGNERS We are working on targeting student needs to be consciously changed by all The design department lacks skilled, designers through collaboration with members of both gender, if we are to experienced African (Black and coloured) design schools in order to broaden the

22 demographic profile of the design team, and engender a love of Cape Town Carnival in young future designers.

LIGHTING DEPARTMENT There is a notable gender bias in the electrical/lighting department, where we have no female electricians. This will begin to be addressed in 2017.

23 SOCIAL, ECONOMIC & CULTURAL IMPACT Local Economic Development

The Cape Town Carnival encourages ●● Small businesses were commissioned entrepreneurial and small business to handle the bars and VIP areas. development through the procurement ●● Small businesses were commissioned CASE STUDY – LOCAL ECONOMIC of services from small enterprises. to install the event branding, handle DEVELOPMENT In 2016, these included: the photography and complete the The Cape Town Costume Department ●● Small businesses were commissioned research surveys. utilised several small businesses. to handle elements of costume In addition to procuring services from Some of which are home based, production. small enterprises, the Cape Town Carnival and others operating from business ●● Launch event services were procured encourages participating community premises. from small event companies which members to capitalize on the potential We engaged the services of a few helped to get them going. for income-generating activity in their factories and listed service providers. ●● Vendors on the day were all small areas. Opportunities range from the A large proportion of what was spent business vendors. micro- entrepreneurial level of selling was for supply of goods made to our ●● A small metalwork studio was cool drinks at group rehearsals to specific design brief. The costume engaged to supplement the the enterprise level of professional department spent metalwork capacities of the Cape performance projects. ± R 800 000 at SME’s. Town Carnival workshop. These opportunities are ongoing This equates to roughly 53% of the ●● Small businesses were commissioned and represent a step in the direction of entire costume budget. to handle the technical services for community groups becoming hubs of the event. economic activity in their own right.

24 How much did you spend on the evening of the carnival? 40% 30% 25% 20% 15% 10% 5% 0 ess than ore than

VENDORS What did you spend What did you spend 29 vendors were appointed to sell your money on? your money on? merchandise, food and beverages along the Cape Town Carnival parade route. They saw sell-out success on the event day and night with an estimated 86% of the spectators purchasing items from 8% % these vendors. All vendors reported better than expected sales with several vendors “I booked a hotel or “I purchased seats on one completely sold out of merchandise accommodation for the night” of the numerous stands” during the evening. This indicates a healthy demand for merchandise, food What did you spend What did you spend and beverages. It further suggests strong your money on? your money on? future opportunities for more vendors. All vendors expressed enthusiasm to return next year and complimented the professionalism of the event. 8% %

“I spent money on food and “I ate supper at a restaurant in beverages at the vendors” the vicinity of the Fan Walk” 25 SOCIAL, ECONOMIC & CULTURAL IMPACT National and International Tourism

The Cape Town Carnival is recognised were International spectators and offers a truly memorable experience by the City of Cape Town as having the another 7% came from outside of the for visitors. potential to become an iconic Cape Western Cape allows us to state that ●● To fullfil its potential as a tourism Town event, capable of attracting foreign the Cape Town Carnival is attracting magnet, the profile and presence and local tourists to the city. both local and International visitors of the Cape Town Carnival will ●● The prominent presence of the Cape who are coming to the City to attend benefit from increased presence in Town Carnival in Cape Town’s stand the Carnival. international media. This places a at Tourism Indaba 2016 and the ●● The current Green Point route attracts priority on a high quality presentation inclusion of the Cape Town Carnival foreign visitors staying at hotels of the Cape Town Carnival itself in in the opening Ceremony of the and B&Bs in the area and feedback order to deliver syndicated photo Cape Town Cycle Tour emphasise this received was overwhelmingly positive. opportunities. recognition. As a lively and uniquely African city ●● The fact that 7% of our spectators celebration, the Cape Town Carnival

26 7% 7% International spectators South African spectators from outside of the Western Cape

Where do you live?

Cape Town 64% Western Cape 22% Rest of South Africa 7% International 7% 27 SOCIAL, ECONOMIC & CULTURAL IMPACT Celebrating Culture

The Cape Town Carnival honours and celebrates both traditional and emerging cultural forms. From District Six to the CASE STUDY – CULTURAL: TRADITIONS Amabhaca Tribe, you will see them AmaBhaca appearing alongside urban dance forms The Bhaca people or amaBhaca are an ethnic group in South Africa, mainly such as hip hop. found in the small towns of the former Transkei homeland, Mount Frere and Cultural groups like the Minstrels, Umzimkhulu, and surrounding areas. Their language, isiBhaca, is close to Swati Vadhini Indian Arts Academy and with strong Xhosa and Zulu influences. The origin of their name comes from Die Nuwe Graskoue Trappers Riel when they were fleeing King Shaka Zulu during the Mfecane wars of the 1820s. band and dancers, represented the The word ukubhaca in Nguni languages means to flee, and it is argued that their participation of distinct cultural name stems from their flight during the Mfecane from present day KwaZulu-Natal. traditions. The nation that does not have its language listed as one of South African official The Cape Town Carnival encourages languages, yet it exists with its own distinct and vibrant language; its own people, active participation in and appreciation its own diversity and its own culture. of arts and culture via: ●● Encouraging community cultural, music and performance groups to increase their numbers of participants ●● Marketing and visibility – The Cape Town Carnival increases awareness of arts and culture in the life of the city, both in the form of the Cape Town Carnival itself and in the visibility of participating cultural groups, both during the event and online ●● Accessibility – via a free, crowd- pleaser event, the Cape Town Carnival reduces perceived barriers In November 2015 Cape Town Carnival heard of the Amabhaca Tribe living and to engagement in the creative and working here in the Western Cape from an individual Lundi Mama who proposed cultural arts that they perform in the carnival and receive the valuable exposure that the ●● Creativity and inspiration – The Cape Carnival brings to communities living and working in the Western Cape. Town Carnival conveys the message that you can create and you can A reflection from their organiser, Lundi Mama: participate “The Cape Town Carnival was something new to all our participating members. ●● The Cape Town Carnival stimulates It was both exciting and an effort to the whole crew because they had to first find interest in cultural themes and out what the Cape Town Carnival really is all about. In their preparations they were subjects. introduced to serious workshops and rehearsals as well as external assistance from This year, the Cape Town Carnival’s Sbonagaliso Ndaba who was a step to professionalism. As they had to champion thematic and design content was aimed their production, to be involved in organization process was a learning curve. at honouring local culture by celebrating This was their first big event. To participate in the Cape Town Carnival in front Street Life. of the thousands of spectators was exciting. As Lundi Mama, on behalf of my community, it was an awesome move to conceptualize people with the carnival. They need to understand the concept of a carnival and become carnivalists and spread that to the local schools, because this has always been foreign to our community. I believe this move of 60 participants was a great move indeed. Thanks to Cape Town Carnival it is really appreciated.”

28 CASE STUDY – CULTURAL: CASE STUDY – CULTURAL: HERITAGE AND HISTORY SOCIO ECONOMIC DIFFICULTIES District Six Janet Ranson, Uturn and 25 The tragic story and rich history of District Six is central to the history of Cape homeless people Town’s street culture. The historic mixed race settlement was a cultural melting The Cape Town Flower Seller pot and the birth place of many of Cape Town’s artists, poets and musicians. The Bouquets were initiated and forced removal of its residents to remote areas in the Cape Flats, in 1966 under the produced by local artist, Janet Apartheid government, left a hole in Cape Town’s culture and a vacant space on Ranson, an active community arts the sought after slopes of Table Mountain above central CBD. worker. Janet work-shopped the The fifty year anniversary of the forced removals from District Six coincided production with a group of homeless with the Cape Town Carnival people, facilitated by Uturn, a service theme of “Street Life” this organization that provides services year, and gave the perfect and activities for the homeless, aimed opportunity to celebrate at enabling them to improve their and commemorate the life lives. The process taught the group and memory of this iconic how to craft with waste materials and suburb, its community and how to make something beautiful the ripple effects of its tragic out of discards. The intention was that demise. the people involved in the project The float was developed would be able to explore creativity in collaboration with The to produce marketable products to District Six Museum and enable them to make a living on the the Cape Town Carnival. It street. The inclusion of marginalised brought out the heartfelt people into the project was inspiring stories and memories of and has opened the way to more virtually all who came into projects of its kind. contact with the project. The float department worked furiously to complete the project by 13 February 2016, in time for the memorial walk through the historic site with members of the old community and their It was a great opportunity and was families. Amazing stories a very interesting experience for me. In of the old days where told future I would love to bring work parties to us by ex-residents on to the Float Building workshop, there the memorial walk as we is such an amazing energy in the Cape pushed the float through Town Carnival workshop. It would be the streets. Interesting family wonderful to expose some of these connections where made and it soon became clear that our own crew were marginalized people to what is going deeply connected to this iconic place. The Float Building crew got to experience on there. a deeper level of their fellow crew members family histories and the experience – Janet Ranson seemed to bring us together in a way that we had not expected.

29 SOCIAL, ECONOMIC & CULTURAL IMPACT Celebrating Culture (continued)

CASE STUDIES – CULTURAL: INTERNATIONAL COLLABORATION Brouhaha International Yasmin Long, a young carnival artist from the United Kingdom, completed a two month exchange programme with Cape Town Carnival in this cycle. The common social and creative vision behind the international carnival culture was highlighted through this intersection. Carnival culture is a global community which shares the ideals of empowering social development through creative street events and festivals. The huge potential of creative cross-pollination became very apparent with Yasmin working with local artists at the Cape Town Carnival workshop. There are exciting possibilities for further collaborations. Cape Town Carnival artist Leeshaam Stringer will be doing a two month residency in the UK later in 2016, which will enrich his skills and benefit the team. Not only did Yasmin bring fresh creative input and ideas from the UK carnival community to Cape Town, but actively broke down some of the existing historic racial and class divides within the Cape Town Carnival building crew. Through her love of people and her exploration of Cape Town itself, she facilitated the social integration of the Float Building crew to mingle comfortably on a social level. She acted as a much needed catalyst toward social integration within the group.

30 31 CREATIVE CONCEPT & DESIGN Overview, Concept and Design

The creative vision of the produces change. The Cape Town Cape Town Carnival is to Carnival’s creativity combined with collective effort, shared reward and stimulate everyone’s sense immediate experience, is then a force for of their own power to fun as well as social change. create and participate. The problem-solving, exploration This comes from the and ingenuity involved in designing belief that creativity for the Cape Town Carnival encourages resourcefulness and a can-do attitude is fundamentally that speaks to qualities of South African empowering. character and can play a role in the Imagination with focus and action energizing of a creative economy.

32 Concept and Design Every year the Cape Town Carnival chooses an overall theme and develops distinct concepts with respective groups around that theme. This approach has modeled some of the creative forms possible through the Cape Town Carnival while steadily increasing levels of creative participation and opportunity on a stable platform. Themes are chosen annually to develop and convey the values and vision of the Cape Town Carnival.

33 CREATIVE CONCEPT & DESIGN Call for Participation

The 2016 Street Life theme sought to show our cultural heritage, exploring the lives and the stories that are distinct Case Study: Viwe Makisi Case Study: A UNIMA Project, to our streets and our part of the world. Viwe Makisi designed the leads Slyza Tsotsi The streets are where we come together costumes for “Construction”. She and are connected. We looked at distinct submitted her design through the styles and representations of this. This creative participation process, and it theme depicted representations of was one of 3 selected. She was then or incorporated fire-fighters, street guided through the technical drawing sweepers, municipal workers, school process. Viwe was instrumental in children, business people, sports and the fabric selections. Our pattern other leisure activities, night life and cutter made the pattern for her, and party people – a true celebration of our she manufactured and fitted the city’s diversity. garments herself. Slyza Tsotsi, proposed by Khanyisile ●● The diversity of our lives represented Mbongwa, (Executive Director of in our streets was highlighted in UNIMA and the Handspring Trust) round table discussions of the Cape in response to an invitation from Town Carnival team. Our shared and Cape Town Carnival Creative Director unique perspectives can both unite Brad Baard, and run by Ned and and distinguish us. Siphokazi Mpofu, was one such ●● Concepts were developed in project. It celebrated the history and consultation with community leaders. development of the local Pantsula All participating community group dance style through puppetry, leaders were invited to input their music and dance and brought a interpretation and inspiration around much appreciated injection of local the theme. This has been very empowering contemporary street culture into for Viwe as she witnessed the process the story of “Street Life”. The group CALL FOR CREATIVE PARTICIPATION through, from design sketches to was entirely made out of local Xhosa In 2016, the emphasis was placed on garments worn on the event. It artists and puppeteers, which was a creative collaboration. One of the ways validated for her that she has the breath of fresh air and inspiring to the in which we facilitated this was to spend capacity to achieve her dreams other black artists on the workshop energy and resources on a call out and of becoming a designer. Viwe has crew. This was a great opportunity engagement of the broader Cape Town voiced how proud she is of her to celebrate and expose one aspect creative community, and further afield. achievements, and it has had a of our uniquely South African We were rewarded with several massive positive impact on her self street culture to the international diverse and interesting projects coming confidence and self esteem. audience and will hopefully join many through this process and into fruition. explorations of our local cultures. In the past we have engaged puppeteers from UNIMA to perform and animate projects built within the Cape Town Carnival production process. This creative collaboration was a new development in that the project was conceived, proposed, designed, built and performed on the parade by a group of UNIMA artists.

34 Case Study: Heart of the City independently. Lucille worked proposal forms in collaboration with Lucille Barnard’s “Heart of the City” float within the Cape Town Carnival Float the AfrikaBurn team to make it easier for sculpture was an independent project, Building department for several years artists to apply for funding from both proposed in response to the Call for as a welder, before proposing and organizations. Creative Proposals and co-funded by producing this successful independent Through this opportunity, Lucille Cape Town Carnival and AfrikaBurn. piece. It was also showcased at completed her first large scale public Lucille’s piece is a beautiful sculptural AfrikaBurn 2016. art piece. The Cape Town Carnival representation of the Human Heart. It offered the platform on which to make speaks of the fact that it is not the bricks a personal artistic statement to a broad and mortar, roads and cars that make public audience and receive substantial up the city so much as the people that media coverage. The use of the Cape live, work and love. They animate our Town Carnival workshop space and cities, towns and streets. It highlights facilitation of the process made this and celebrates our common humanity piece possible. in a society where our differences are so The working relationship with often emphasised. AfrikaBurn has increased the projects This project showcases the This is the fourth successful project reach and impact. development of our Cape Town co-funded by AfrikaBurn and Cape “The Heart of the City” was Carnival artists through the Float Town Carnival and demonstrates the showcased at AfrikaBurn 2016, under Building department into independent, possibilities of shared use of creative the name “the Beat and the Breath”, self-organized individual artists and financial resources, with learning taking the Cape Town Carnival with capacity to run a production for all. We developed our online influence further afield. 35 CREATIVE CONCEPT & DESIGN Co-creation

CO-CREATION PLUS INTERNATIONAL elements where produced, adding CULTURAL EXCHANGE another layer of visual spectacle and The Hazard Tape Spectacular was action for Amit to play with. an exciting example of creative The inclusive process of embracing collaboration within the Cape Town and exploring new ideas as the project Carnival process. The collaborative way evolved was exciting and rewarding for in which this project was designed and all involved. The collective ownership developed allowed many people to was valuable and made it a favourite of experience the benefits of co-creation, the workshop crew. reaping the knowledge, experience and expertise of all parties involved to create a vibrant dynamic and interesting story. The concept of using the street material, Hazard Tape, to create a visually spectacular project was proposed by Head of Float Department, Angela Mac Pherson. The concept fell under the “construction/work day” section of the overall parade story.

DESIGN DEVELOPMENT The concept was developed by Sean Mac Pherson, a young female Fine Art student at UCT, who took it into final design, using an existing trolley as a base and creating renderings and scale model for the team to build from.

STRUCTURE Sean worked with Kenny Sibanda and Pedro (Orlane) Kavhai in the steel department to create a light steel structure under the guidance of Nazeem Abdullah.

WILD PATTERN Yasmin Long, a British exchange artist, and local artisan Nosimphiwe Kedama then covered the structure with hazard tape to create the explosive final pattern.

PERFORMANCE Amit Raz performed on the float and proposed a costume design to support his performance and with the design skills of Sam Murgatrayd, Nazeem Abdullah and Justin Stuart, these 36 37 CREATIVE CONCEPT & DESIGN Creative Narrative

The specific Street Life Western Province Marching URC Youth Brigade scenes chosen for inclusion Association The cleaning clan comes out bashing The Western Province Marching Band and clashing their bin lids and tin cans in the Cape Town Carnival arrives to herald the dawn of a day in the and making mad music. 2016 fulfilled the creative life of the streets. criteria of diversity, Gregoire’s Group relevance, colour and Mayoral Float City Of Cape Town Street art moves from the catwalk to the clarity. They represent a City of Cape Town is the host city for the sidewalk. This group is self-styled, self- Cape Town Carnival. costumed and organized by Carnival fan, cross-section of different Gregoire Fontaine. groups found on our streets, including historical places, characters, music, dance, and local treasures.

OPENING PARADE

The Cape Town Carnival 2016 parade began with the opening by the Executive Mayor Patricia de Lille and the Premier Helen Zille. After the official opening the fun began: ●● Over 1890 participants ●● 54 participating groups ●● From neighbourhoods across Cape Town ●● This year’s theme is Street Life!

Cape Town Cycle Tour Cape Town streets are home to the Cape Town Cycle Tour – the biggest timed cycle race in the world. Pedal Power represented this famous Cycle Tour and the early morning street activity that takes place in our beautiful City – cycling. Wheelie Bin Monsters Cape Town Marathon RECYCLE CITY Travelling by dustbin all the way from The Cape Town Marathon is Africa’s only This parade section depicts all the Johannesburg, the Lunatic Fridge IAAF silver label status marathon – “Africa things that local municipalities Puppet Troupe presents the Four is our home, this is our race – must run do for us. The spotlight is on the Dustmen of the Apocalypse. it!” is their pay-off line. Hosted by City people who are so often invisible – ●● General Waste, a rat who has won of Cape Town and part of Cape Town’s our street cleaners, dustbin many medals for his work in the field. Street Life their runners helped open the collection, bin pickers and recyclers. ●● Pepe the paper shaper parade. Thanking all City and CID street ●● The Uncanny Can Man (sponsored cleaners who help keep Cape Town by collect-a-can) clean every day. ●● Schlop the sea monster of plastic 38 Pavement Aristocrats an inspired group of veteran musicians Mining the city’s trash for treasure, the who have performed in numerous bands Pavement Aristocrats take recycling on five continents. to new heights. Where some people see problems, others see potential and Road Safety Leads possibilities! #STREETLIFE #WALKSAFE – Look both ways before you cross the road – these The Time Flies gorgeous women may stop you in your Arising from desert flames, The Time tracks. Flies band describe themselves as The Masters of Time, Space and Dimension –

39 CREATIVE CONCEPT & DESIGN Creative Narrative (continued)

Laugh Theatre and Kyla Davis of Well KFM RUSH HOUR Worn Theatre, both Johannesburg KFM Presents Street Stylers and based companies. The original “Lost Muizenberg High School with KFM OUTTA MY WAY, I WANNA WIN THE Couple” was created in 2012 for a presenters Alex Jay, Sechaba G, Zoe RACE! RUSH! RUSH! BEEP BEEP. pop-up performance at AfrikaBurn and Brown, Liezel van der Westhuizen and Capetonians are rushing on trains, subsequently spawned a whole family Deon Bing. foot, taxis, and cars to their final of masks including “The Grannies”. They destination. It incorporated the have developed a near-cult status, Street Stylers general public getting to work; appearing around the country at Street Stylers – a brotherhood of dancers nurses, chefs, doctors, corporate festivals, events and outdoor shows. who eat, sleep and breathe dance. As workers, school children, puppet seen on SA’s Got Talent! cars, a bus and more.

Bridgetown Theatre Company Bridgetown Theatre Company focuses on arts teaching and development of persons from 8 to 99 years old.

Grannies “The Grannies” are part of the ‘Lost Couple’ mask family, a collection of large-headed mask characters originally devised by Daniel Buckland of Dark

40 Muizenberg High School us. Keeping it here in our hearts. #Cobra The Street Stylers went to Muizenberg (dance captains call sign), #love your GRAPHIC TRAFFIC High School and helped prep the body, #Muizenberg making waves, learners dance moves for their 3rd Cape #Diversity #commitment, #I am “Graphic Traffic” was a creative Town Carnival participation. Here is what Awesome-self-confidence explosive show of traffic signs, the Muizenberg High learners had to say: robots and street signage. Bulumko Cape Town Carnival has made us Flywheel Drift Bikes High School, Siyazama and Black better leader. We have learnt to love our Flywheel Bikes is the pioneer lowrider Moses groups from Khayelitsha community. Made me a hard working bicycle outfit in South Africa, designing were stunning in their costumes and dedicated person. United us as a and manufacturing custom bikes in Cape and their choreography. TSOGO group. Cape Town Carnival connects Town. SUN – Africa’s premier hospitality and entertainment group welcomes you.

Graphic Traffic Float with Siv Ngesi The Graphic Traffic magician (Siv Ngesi – proud South African actor/comedian, voted as GQ Top 10 Best Dressed Men, M&G 200 Young South Africans and Sexiest Men 2015) is conjuring the lines and signs of the language of the street, always contained but now released to take on a life of their own. Also in action in the Graphic Traffic theme were the following groups: ●● Siyazama ●● Black Moses ●● Bulumko High School ●● Project Playground Gugulethu ●● Rainbow Academy Drummers – The Rainbow Academy runs a vocational training programme in performing arts and business for talented disadvantaged youth.

Fire Department Engaging civic participation and celebrating their role in the life of the city, bare-chested firemen from the Cape Town Fire Department embodied a macho ideal in a playful way. City of Cape Town’s Fire and Rescue Service, Disaster Risk Management and Volunteer Wildfire Services – we salute you and thank you.

41 CREATIVE CONCEPT & DESIGN Creative Narrative (continued)

Police ●● Hazard Leads: The vivid Hazard vintage tractors and their wares. Law Enforcement, Traffic and Metro backpacks by Yasmin Long, The outstanding Riel group, Die Police – the men and women in blue aim international carnival exchange from Nuew Graskoue Trappers from to keep us all safe on the streets. Brouhaha International. Wuppertal, evoked memories ●● Construction Leads: for many of the audience. They Field Band Foundation Costume designed by Viwe Makisi. were supported by the gorgeous Field Band Foundation operates Viwe joined Carnival team as an EPWP dancing flower sellers from the more than 40 bands that are active participant with a passion for fashion Bridgetown Theatre group. Traders throughout South Africa. Through and designed these fabulous green and shoppers followed. development of drum and bugle corps outfits. for underprivileged communities, Field Western Province Vintage Engine and Tractor Club We honoured the farmers and the farm workers of the Western Cape who work from dawn till dusk to bring us the food that fills our tables. The Western Province Vintage Tractor and Engine Club was established 24 years ago. Their mission is to restore and collect vintage tractors and keep this agricultural way of life alive for future generations.

Die Nuwe Graskoue Trappers Riel Dance Champions ‘Die Nuwe Band Foundation teaches life-skills, Limited Edition Graskoue Trappers’ hail from Wupperthal performance, music and movement. Limited Edition Drum Corps from and Blikkiesfontein. Born of traditional Promoting imagination, team spirit and Mannenberg marched into the limelight Khoi and San ceremonial dances, Riel self-discipline. in 2010 when they reached the finals of is a dance form unique to South Africa, SA’s Got Talent. They are school-going revived throughout the Karoo and boys who reject gangsterism and drugs Cederberg. CONSTRUCTION and value team work, hard work and “Construction” incorporated enjoyment. Flower Sellers the daring skills of community Adderley Street flower sellers are Cape upliftment group Action Arte ActionArte Town legends, bringing fresh beauty to acrobats (Hanover Park) using ActionArte inspire and empower the city for 150 years. Performed by the scaffolding on a mobile stage to through social circus in Hanover Park. Bridgetown Theatre Company Seniors. dazzle the audience, accompanied Actionarte create positive people using by award-winning community unique programs that inspire nurture Traders and Trade drumming group, Limited Edition. and empower with amazing circus- ●● Valerie’s LEAD – This is the first related skills to capture minds and carnival creation by Valerie Amani, Hazard Tape Spectacular fascination. an up and coming young fashion Enter the spectacular Hazard Tape designer. Metatron who’s dynamic creative power FIELD TO FORK spread through the streets of Cape Town Trader Flash Backpacks to construction workers and all who “Field to Fork” brought the fields The inanimate retail goods, mannequins build the city. and farming to the public with and shops did not miss out on the Cape Town Carnival special offer, quality 42 guaranteed! Amabhaca Tribe ●● ”It came from Chinatown” – Amabhaca Tribe from Lwandle SIDEWALK CAFÉ Goodzilla community are taking part for the first ●● Shoppers with trolleys – Born To time. The amaBhaca are sometimes Sidewalk cafés are home to Shop called the forgotten race, seldom Cape Town’s café culture as people ●● Trader Trolleys – informal trade mentioned in the ethnicity of South watch the passing parade with makes up 12% of the Cape Town local Africa, with their own diversity, language waitrons at their beck and call. economy and employs 18% of the and culture. “Sidewalk Café” was reflective of city’s economically active residents their culture. With people relaxing, communicating, gossiping, with life sized ice-creams and tables

43 CREATIVE CONCEPT & DESIGN Creative Narrative (continued)

being used by the Cape Town Roller Cordao De Ouro and UCT Students their style and skills for Cape Town girls as waitrons. Brazilian drummers help bring the Carnival 2016. ●● Table Leads dazzling display of capoeira. In capoeira, ●● Sundaes music sets the rhythm, the style of play Brouhaha International ●● Cape Town Roller Girls – Cape and the energy of a game. Brouhaha International brings Town Roller Girls non-profit uplifts international carnival collaboration of and empowers through roller derby. Promenade Mondays artists and performers from Liverpool Roller derby is a women’s flat-track full Promenade Mondays skaters and bikers (UK), Goa (India) and Cape Town. contact sport. play on Sea Point Promenade every Monday evening in summer and showed

44 Vadhini Indian Arts ●● Project Playground Langa EXTRA MURAL AND LEISURE Vadhini Indian Arts Academy instills Based in Langa an NGO run by a appreciation of Indian cultural heritage in Swedish group who trained facilitators “Extra Mural and Leisure” time South Africa. from the local areas to run various was performed by Soccer programmes for adults, youth, Fans (from Browns Farm and Soccer children, physically disabled children Masiphumele), skateboarders Soccer Fans reclaim the Fan Walk for the and the aged. The training involves, from all over the city and the Indian Beautiful Game that has inspired youth soccer, after school assistance with dancers from Athlone joined in to throughout South Africa. The Fan Walk homework, dance classes, feeding the spread their cheer. began with soccer celebration in 2010 elderly. A community awareness of and the re-invention of this public space. the importance of recycling which is

45 CREATIVE CONCEPT & DESIGN Creative Narrative (continued)

also run from their premises. Joy Toyi Toyi ●● Amaqhawe Esizwe Toyi-toyi is a South African dance used in DISTRICT SIX Amaqhawe Esizwe – the world times of oppression or celebration. South is proud of these people – come Africa has one of the highest rates of District 6 and the streets of that time, from Noordhoek, Ocean View and public protest in the world, using streets was honored in the form of a float Masipumelele. to facilitate social change. depicting (with historical and archival accuracy) what existed 50 years ago ●● Happy Feet Youth Dance Happy Feet Youth Project from Langa Ubu Rasta with a contemporary intervention provides a safe environment for Now in their 3rd year of participation, by graffiti artist, Mak1one. Fifty years ago District Six was declared children to learn about gumboot and Ubu Rasta bring joy and love from the whites only, leading to destruction of a traditional dancing after school. Marcus Garvey community in Phillipi.

46 non-racial multicultural community. To Slyza Tsotsi the following schools: join the past with hope for the future, The Slyza Tsotsi float was created by ●● Qingqa Mntwana Primary School the float was combined with the joyous Ukwanda Collective and Khanyisile ●● Cape Town High School dancing and singing of the Happy Boys Mbongwa with support from UNIMA ●● Hope Dancers Minstrels, Eoan Crew dance group (who and the Cape Town Carnival. ●● Likhwezi Arts Project – Likhwezi have historical links to the area) and Arts Project works with young Umbon’omhle dancers (from Langa Phatizwelethu people around Khayelitsha, and is where people were relocated). Phatizwelethu Marimba is from focused on dancing, singing and Nyanga East and encourages cultural community service. They show- Eoan Crew studies and youth through arts cased the isiPantsula dance style Eoan Group began in District Six in 1933, participation. They were supported by that has evolved into a culture. This South Africa’s first grassroots opera, dance and theatre company. Today, Eoan Crew are trained in hip hop, modern, Cape Malay and Indonesian dance.

Happy Boys Minstrels started a movement to reclaim the streets by those suffering political oppression. With the birth of democracy it became a joyful celebration of success, witnessed annually at 2de Nuwe Jaar.

Um’bonomhle Um’bonomhle from Langa brings us the styles and clothing of an era lost to most of us.

7764 – Michelle Davids’ Dance Group 7764 is the area code for Athlone, home to Michelle Davids’ dance group. Athlone forms part of the historic Cape Flats. Athlone was previously known as West London. The oldest performer in this carnival ~ 84 yr old Dorothy ~ is being encouraged by her family to get up and boogie.

SLYZA TSOTSI

Slyza Tsotsi means “run for it thug/ street smart person”. Slyza – shift, maneuver, escape, figure out. Tsotsi – thug, street savvy person, mover and shaker.

47 CREATIVE CONCEPT & DESIGN Creative Narrative (continued)

style emerged in the 50’s and 60’s in angels from Gugulethu. ●● Lavuthi Bahyi – A group of Alexandra and Sophiatown townships dancers who were formed in the in response to forced removals and City Lights rural township of Bloekombos, was used to address social and Dancer choreographer Mansoor Galant Kraaifontein. Comprising children political discontent. designed City Lights costumes. from various schools who meet to keep fit and use Traditional African Aphrodite Belly Dancers BioRithm dance as their genre to keep them Aphrodite Belly Dance Studio empowers BioRithm Community Dance Fitness off the streets and safe. women to love themselves through Company promotes health through ●● Theatre Through Motivation – dancing in contact with the inner self. fitness, friendship and love. Unique and Theatre Through Motivation self-liberating, discover the capacity to encourages arts and theatre in rural Night Life take charge of your life. areas near Paarl and Kraaifontein “Bug Burlesque” included the Rouge ●● Leap Science and Math School – ●● Siyatshisa – A group of young adult Revue Burlesque Company coupled with based in Pinelands prepares pupils dancers from Langa area, the group exciting performances by Steenberg from disadvantaged backgrounds for was formed to keep them occupied High School and Lavender Hill High adulthood. and enhance the Traditional African School. Lavender Hill High School is Dance genre among the youth. The part of the MOD programme (Mass Urban Jungle youth in turn teach kids in the area Participation, Opportunity and Access, Welcome to the urban jungle – night life and work alongside Love Life Centre Development and Growth Programme) is wildlife! The desire to be connected in Langa who work to promote HIV introduced by the Western Cape to the wild spirit of the earth, expressed awareness and prevention. Department Education. itself in fashion, style, music and dance in ●● SambAfrik – SambAfrik is “the most our cities. passionate vibrant rhythm-addicted Bug Burlesque Into the night – bug burlesque, creatures of the night, attracted to the light.

Team Rouge Team Rouge is Team Tarbaby and Rouge Revue burlesque dancers with Steenberg High School and Lavender Hill Secondary School. ●● Steenberg High School ●● Lavender Hill Secondary School

CITY LIGHTS

The Cape Town Carnival finished off with performances from BioRithm and LEAP Maths and Science School in “City Lights”, Likwhezi, Siyatshisa, Theatre through Motivation from Langa and Kraaifontein in Urban Jungle and The Heart of the City float and The Township Angel float, accompanied by stilt walking

48 music-dedicated Afro-Brazilian samba Township Angels Displaced People ensemble in Cape Town.” Township Angels – A tribute to all who The streets are home to many people. care. The Township Angel pays tribute 7000 people live on the streets of Cape The Heart of the City to the many people of South African Town. Many more seek shelter and Streets are the arteries of the city. Feel townships who tirelessly care for the refuge in South Africa from war, conflict the beat of the #heartofthecity. The children and elderly, fostering orphans, and persecution in their own countries. warm heart of Cape Town, bejeweled working in crèches, clinics and homes Every human being brings talents, by the city lights by night. The Heart to bring shelter, care and love to skills and stories to enrich our colourful of the City: The Beat and the Breath – countless lives. cultural mix. sculpture by Lucille Barnard co-funded by AfrikaBurn and Cape Town Carnival.

49 CREATIVE CONCEPT & DESIGN Greening the Cape Town Carnival

From its inception, the working conditions and the wider constructions. The paint finishes we use Cape Town Carnival took impact on the natural environment. are water based, which makes them less Materials used toxic for the artists to use and to dispose the conscientious design In 2016 we continued to use pre-used of and don’t use the solvents necessary decision to favour people- materials, making use of second hand for oil-based paints. power over fossil fuel. materials donated by film set building Every year, all floats are people- companies and recycled plastics WORKSHOP SET UP powered. Four to eight people push collected by crew and from recycle Wastewater system each float the length of the parade. This depots. We regularly visited scrap yards In 2016 we set up a system to deal with is made possible by a light and efficient and dumps to find suitable discarded waste paint in the water, by installing re-usable base chassis. People power materials to use for the planned a sump system, collecting waste water motivates light construction methods, from the paint department. The paint which in turn reduces consumption of particles sink and collect into sludge at materials, as well as noise and vapour the bottom of the sump and the cleaner pollution during the parade. water poured off. The sludge is then ●● Float lighting favours energy-saving allowed to dry, evaporating off excess LED technology and is powered by water and the solid waste left discarded a combination of small generators into dry waste. and renewable energy solar batteries, Ventilated areas kindly supplied by sponsor MLT The paint department has a spray booth Drives. constructed to protect the workshop ●● Float-building materials are salvaged from fumes and remove airborne paint from previous floats for re-use fumes. The welding department is and wherever possible new float situated in a well-ventilated area in the elements are designed to be re-usable workshop. components, creating a versatile set Material disposal of parts that can be combined in In the wrap and sorting process, we different ways. separated and transported materials to ●● All float bases were built to be durable suitable recycle depots, and donated and have an estimated minimum scraps of valuable materials and paints lifespan of 10 years. to other crafting projects for further use, ●● Each year particular floats, props and ultimately only throwing away materials puppets are kept for future re-use by that cannot be recycled or reused. the Cape Town Carnival and for event and commercial rental. SPECIFIC RECYCLE CREATIVE ●● Public transport is the favoured PROJECTS method of access for the Cape Town Several of the projects of the “Street Life” Carnival participants and a significant theme were concepts or stories dealing portion of spectators on event day. specifically with waste and recycling in This is made possible by the central our city and environmental impact. location of the event and the public ●● PAVEMENT ARISTOCRAT – transport network of the city. RECYCLED PLASTICS The Float building workshop has The Pavement Aristocrat construction continued to strive towards a greener attempted to investigate the way of working, considering the consumer, throwaway society we environmental impact of the processes live in and the intrinsic value of the and work done in the crews immediate materials we throw away on a daily 50 basis. It talks about the informal recycling of materials in our city streets, about the discrepancy between the haves and the have-nots, and the value of the recycling work that the informal bin pickers do on a daily basis. It was a celebration of the awakening awareness of the value discarded materials have, and the city’s people who spend their time reclaiming them and performing the important work of saving them from landfill to put back into the system for re-use. ●● WHEELIE BIN MONSTERS These quirky puppets proposed and made by a group of artists from Johannesburg, The Lunatic Fridge, where conceived to promote and highlight recycling in the city. Housed in plastic wheelie bins, as used for refuse and recycling, they each represented a character that was made of and each dealt with a different material, tin, paper and general waste. ●● FLOWER BOUQUETS The Flower Bouquets as made by Janet Ranson and a group of homeless people, where made entirely of recycled materials, waste plastic and cast off wrappers and packaging. The process taught homeless people how to craft with waste materials and make something beautiful. The intention being that the people involved will be able to take the skills learned and create marketable products to enable them to make a living on the street.

51 MARKETING, MEDIA & PUBLIC RELATIONS The Cape Town Carnival Brand

The Cape Town Carnival brand embodies:

●● African Glamour

●● Fun

●● Celebration

●● Togetherness

●● Creativity

●● Community

52 The Marketing, Media and PR campaign for the Cape Town Carnival 2016 consisted of: ●● Activations ●● Media Launch ●● Branding and Promotional Materials ●● TV ●● Print ●● Radio ●● Outdoor ●● PR ●● Carnival Website ●● Social Media ●● Digital Campaign

12 March • 7pm CAPE TOWN Somerset Road CARNIVAL Green Point EVENTS MAP 2016

Stand for Wessels Rd Disabled Stand Megatrav VIP Area Vesperdene Tsogo Sun Road Stand VIP Stand VIP Exhibition Terrace Stand Parking

DSTV VIP Stand

Devonshire Cape Town City Stand Carnival VIP Sightseeing Bus

Ashstead Road Stand

Carnival Parade oute ieing Stands edics oad closed from ri h Sun h Street Party odes Sound Stage ost ound (Pink adies) oad closed from Sat h Sun h ood endors ehicle access control from oilets Sat h Sun h ar isaled parking oad closed from Sat h Sun h Photographers Pit o parking from Sat h Sun h City Sightseeing us Pedestrian Crossing

53 MARKETING, MEDIA & PUBLIC RELATIONS Activations

What is a Cape Town drummers, a key feature of Activations included: Carnival marketing the marketing campaign. ●● New Years Eve party, V&A Waterfront ●● V&A Waterfront amphitheatre x 7 activation? Expect a lot of energy and ●● District Six 50 year commemoration Energetic, fun and powerful dancing to get a march colourful, the Cape Town real taste of the Cape Town ●● Cape Town Cycle Tour Expo Carnival turns up the Carnival spirit! ●● Expresso TV heat before the big event Activations allow lead dancers to ●● SABC TV ●● KFM Radio with tactical activation interact with the public to promote the Cape Town Carnival. They provide ●● Cape Town Marathon performances with some on-going job creation for the lead ●● Cape Town 12 of the best lead dancers, performers and dancers. ●● Cape Town Tourism | “We are Africa” dance groups and An increased number of Marketing ●● Cape Town Tourism | iglta

54 55 MARKETING, MEDIA & PUBLIC RELATIONS Media Launch

ANNOUNCEMENT OF THE CAPE TOWN The Cape Town Carnival 2016 Launch food from traditional African to a Hip CARNIVAL 2016 THEME took place in October outside the Hop Flash mob. The main focus of the Cape Town Tsogo Sun Cullinan Hotel representing The 150 guests included media, Carnival Media Launch is to reveal the the street life scene. The evening’s funders, participants and the Cape Town theme and give Cape Town’s media, the performances included skaters, cyclists, Carnival team. Cape Town Carnival funders and key skateboards, puppets, costumers, Samba Representatives of the Cape Town guests a taste of what lies in store for and African Drums and a taste of varied Carnival’s main sponsors were invited to them on the Cape Town Carnival night. Cape Town Carnival dance genres and speak at the launch.

56 57 MARKETING, MEDIA & PUBLIC RELATIONS Marketing and Branding

A strong design theme Branding Materials used for the Cape Town Carnival 2016 was created for 2016 that Advertising Material Quantity Distribution areas helped imprint a fun, A3 posters 1000 Libraries, Schools, Restaurants, Fan Walk colourful, Cape Town businesses Carnival atmosphere A1 pole posters 1000 Along main roads into City across the city. Flags on lamp poles 20 Somerset Road Green Point Fence wraps 60 At Cape Town Carnival Feather flags 25 At Cape Town Carnival VIP stand branding 4 At Cape Town Carnival Pull up banners 2 VIP press area Banners 8 At start of Cape Town Carnival parade Certificates of 2000 Each Cape Town Carnival participant participation Event newspaper At Cape Town Carnival parade Event knock and drop 3000 Distributed to residents in Green Point area A1 mall posters 20 For mall activations Media 24 advertising 1 Media 24 building, Cape Town billboard

e date! Save th

58 12 March iffee”” Green Point ““SSttrreeeett LLi

www.capetowncarnival.com

59 MARKETING, MEDIA & PUBLIC RELATIONS Media and PR Campaign

The following media campaign was target market. F.I.L.M. PROGRAMME – LEARNERSHIP developed embracing our Media 24 ●● KFM also provided two MCs for Since 2013, Cape Town Carnival has partners at all points. Carnival night and 5 DJ’s were actively commissioned the F.I.L.M. Programme involved and paraded on the to develop a 26 minute documentary Media review KFM float. about the Cape Town Carnival Event. Total ad value R15 475 000 Further Radio Coverage Film Mentorship and Training T/A the TV R 3 250 000 Cape Talk, Fine Music Radio, KFM, Radio Film Industry Learner Mentorship (F.I.L.M.) PR advertising value R10 515 000 Atlantis, Talk 702, SAfm programme, is an accredited Skills Radio Advertising R 660 000 Development Facilitator and Training value TELEVISION Provider in Film, Electronic and Digital Print and newsprint R 430 000 As the main funder, M-Net aired a Media. Digital R 320 000 30-second promo with 87 flightings F.I.L.M.’s aims are to provide a on 14 M-Net Channels in February and vital bridge between education March, a Travel 30 second promo with and employment for people from PR 95 flightings on 16 M-Net channels and disadvantaged communities – to An extensive PR campaign was run a 26-minute documentary of the Cape enter the Film, Electronic and Digital prior to and at the Cape Town Carnival, Town Carnival was screened on M-Net Media Industries – to promote industry with special focus on all areas of 101 on 1 May 2016, Mzansi Magic on transformation, life, occupational and potential exposure. A promotional the 30th April and Mzansi Wethu on entrepreneurial skills development, calendar was developed with attention the 7th May. Further coverage of these employment and career channelling paid to sponsors, community group items took place on Cape Town TV. These via hands-on experiential learning on involvement, performers, bands, event promotional adverts and documentaries local and international productions day logistics and all the fun around the were produced by F.I.L.M. Programme. and to help create transformed, Cape Town Carnival. Other Television Coverage diverse, representative, internationally Kyknet, SABC 1 YOTV, SABC 2 Morning competitive, South African crews PRINT Live, SABC 2 Hectic Nine-9, SABC 3 and heads of departments and An extensive print campaign was run Expresso Morning Show, SABC 2 News emerging black film makers and media through various print publications. and CTV entrepreneurs. Magazine Ad inserts To achieve this, the F.I.L.M. programme Cape Town Tourism, Kuier Magazine, has partnered with the Cape Town MNET subscriber Magazine, DSTV Dish Carnival since 2013 empowering many Magazine, You, Huisgenoot and HelloCT F.I.L.M. trainees, interns and alumni magazine. to produce and direct entertaining, Newspaper Ad Inserts challenging content covering the ●● Quarter page adverts in Peoples Post progressive build-up to the Carnival in in all their editions X3 preceding months – and during the ●● Times – a double page spread, Where did you hear about the Carnival itself – in short programmes covering the theme for 2016. Cape Town Carnival? which have been placed on F.I.L.M.’s E S YouTube content platform, Kwaai City RADIO adio (www.facebook.com/KwaaiCity). The Cape Town Carnival’s 2016 official espapers In 2015 and 2016 F.I.L.M. produced radio partner was KFM. They delivered and directed the 26 minute M-Net a three week-long campaign with illoards Cape Town Carnival documentary and radio jingle, interviews and an outside Internet was awarded 3 SAFDA awards for the broadcast on Carnival day. againes Cape Town Carnival 2015 – Elemental ●● KFM listenership and demographics riends production, giving due credit to the fit the Cape Town Carnival’s broad 0 10% 20% 30% 40% 50% 60% incredibly hard work, dedication and 60 passion the talented F.I.L.M. interns, trainees and alumni have invested in the Carnival. The F.I.L.M. Cape Town Carnival partnership has promoted the careers of many aspiring Film and Electronic Media entrepreneurs.

ONLINE, SOCIAL MEDIA AND WEB The social media plan was devised to match the PR rollout including growing

61 MARKETING, MEDIA & PUBLIC RELATIONS Media and PR Campaign (continued)

STREET PARTY Coverage by media type A new concept of two street party areas Radio Television to end the Parade was introduced. ●● Potential for a ticketed event 20% 20% environment ●● Scale up to showstopper mega-event finale ●● Big name acts Magazine ●● Broaden the extent of the Carnival 7% Party environment

RAISED VIEWING WITH TICKETED Online SALES 23% Eight seated stands were introduced Newspaper with on-line ticket sales. This option 29% resulted in allowing slightly older people to attend as well as those who wanted the Facebook fanpage. The Cape Town ●● Adverts on utility bills to secure their viewing. All 490 tickets Carnival also ran an online campaign ●● Pamphlets to all libraries, cash halls, were sold. Other viewing areas included: with various Media 24 publications (You, clinics, community centres ●● VIP areas – MNET, Cape Town Carnival Huisgenoot), our digital partner 24.com, Cape Town Tourism and Tsogo Sun our radio partner KFM and our travel ●● Inclusion on website event listing ●● City of Cape Town Hospitality Lounge partner Tsogo Sun to promote The Cape page, on weekly events blog, in at the Victoria Junction Hotel

Town Carnival through newsletters, printed and online events calendar MALL ACTIVATIONS banner ads and digital magazine ads. and event listing in monthly visitor Two mall activations took place at the Partnership with the City of Cape e-mailer Bayside Mall and Gardens Mall where we Town’s Marketing and Tourism ●● Distribution of event leaflets through introduced a competition to promote Departments Visitor Centres the Cape Town Carnival within the Including: ●● Visitor Guides, maps and other stores windows called “Pimp your store ●● Listing on website, Facebook, Twitter collateral window”. ●● Event blogs, Newsletters ●● Twitter Campaign (event listing, ticket ●● Event leaflets in City Visitor Centres give-away, attendance and tweeting ●● Posters at the event) ●● Lamp pole flags ●● Facebook Updates 62 63 Conclusion

The Cape Town the means, and the platform, for the other and social cohesion is fostered. Carnival provides a expression of the diverse cultural The Cape Town Carnival continues to identities of South Africans. The Cape build on active programs of job creation, unique opportunity for Town Carnival proudly builds, makes, skills development and community South Africans to rub facilitates and showcases South African empowerment through art, creativity shoulders with each arts and performance. and celebration of our vibrant culture. other as spectators and Our core base of community Initially the CT Carnival was entirely participants, to share groups, who spend months in practice dependent on sponsorship funding. and preparation for Carnival day, has We have modestly, but steadily grown an experience beyond grown from an initial 34 groups to 54 our revenue through the provision of geographic or historic groups and there were 1 756 individual services, art and performance at other divides, freely associating participants in our parade this year. In events. in a shared civic space and addition to these performers, the 404 50 000 spectators (a significant in a unifying celebration designers and makers in our artworks increase from the 17,000 who first joined and costume departments represent a Carnival’s celebration in 2010) from Cape with a positive focus. diverse range of emerging creative talent Town, surrounds, others parts of South The Cape Town Carnival transcends from our communities. It is this group of Africa, Africa and the global community team rivalry or sport preference and Carnival participants who are responsible took part in the Cape Town Carnival invites spectators and participants to for creating the dazzling display of experience and with support from all enjoy themselves with their fellow South spectacular floats and costumes, giant three tiers of South Africa’s government Africans without economic impediment. puppets, backpacks, trolleys and other and our corporate sponsors, the Cape There are few, if any, events of this scale artworks that bring the streets of Cape Town Carnival (currently a provincial in South Africa that offer such a diverse Town magically alive each year. flagship project and a major arts and meeting point for people irrespective of It is through these activities that the culture event for Cape Town and the age, race, gender or economic status. youth of our diverse communities, and Western Cape) is building its status into Culture - and art in all its forms - citizens from disparate demographic the international arena, which will bring are direct expressions of identity and and regional groups, are brought into with it tourists and economic benefits to meaning. For 7 consecutive years, direct and meaningful contact with each local communities. The Cape Town Carnival has provided

64 Thank you! www.capetowncarnival.com