ASSOCIATION FOR CONSUMER RESEARCH
Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802
Buddhism and Consumption in China Giana Eckhardt, Suffolk University, USA Xin Zhao, University of Hawaii, USA
Buddhism emphasizes eliminating the desire for material goods, and the perils of becoming attached to possessions. In China, where outward displays of wealth are important status symbols, how can we reconcile this apparent paradox? Our respondents use their Buddhist beliefs to stay away from hedonistic experiences and to share their material wealth.
[to cite]: Giana Eckhardt and Xin Zhao (2012) ,"Buddhism and Consumption in China", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , Duluth, MN : Association for Consumer Research, Pages: 372-374.
[url]: http://www.acrwebsite.org/volumes/1011232/volumes/ap11/AP-10
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