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Post-Show Report 2019

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Post-Show Report 2019 POST-SHOW REPORT 2019 BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the Mountain America Expo Center for three days of shopping at the 2019 Salt Lake Tribune Home + Garden Show. With ideas in mind and money to 41,950 spend, visitors eagerly walked the show to gain inspiration and meet with 534 exhibitors and experts to discuss their projects. Here’s a Total Attendees recap of the exciting marketplace these visitors experienced. MORE THAN 19,555 NEW 1,067 NEW visitors browsed our consumers signed up to receive information from 26.6 MILLION show website in the 90 days PAID MEDIA IMPRESSIONS us in the future. prior to the show. Leverage this exposure. Ask Ask us how you can Web banners are available us how you can provide prizes communicate your at a low cost to put YOU and receive promotional media marketing message to in front of this powerful inclusion and the opportunity them year-round. and huge online audience. to grow your database. VISITOR SNAPSHOT Voicing % 89% YOUR 93 are likely or somewhat are homeowners likely to return to the OPINION show again “The best show ever!” Jim Jones of Big Jim Rocks 73% 1in3 attend with a spouse or spent between $25-$500 “Utah consumers crave partner (meet both decision while at the show (not direct interactions with the including the cost of admission) makers) companies and products they purchase. As a result of their prominent marketing efforts, the Salt Lake Tribune Home + Garden Show provides us with a great platform for direct interactions.” Zack Hancuff of Amsco Windows “Grateful for the preparation and commitment level clearly shown in putting together the show. Thankful EXHIBITOR SNAPSHOT for the follow up daily during the event and following. This demonstrates a sincere % % % % desire on your part to ensure 90 89 87 79 that we are satisfied and are definitely or rated the quality would rated their see a return for our own likely to exhibit of attendees definitely overall investments of time, energy at the show that were or likely satisfaction and money.” again in the present as recommend to with the show Derek Power of future excellent, very a colleague excellent, very EXIT Realty Success good or good good or good SPONSORSHIP SATISFACTION GUARANTEED PROVEN RESULTS Looking for unique ways to Any visitor who was not completely We manage multiple shows gain additional exposure satisfied with the Salt Lake Tribune Home in the same market and our before, during and after the + Garden Show was able to visit the Show research shows 96% of visitors show? Contact Jill Kivett Office and submit paperwork to receive a are unique to EACH of our at 604-639-2288 or full refund. This guarantee was promoted in shows. If you are exhibiting in [email protected] for show advertising. We’re pleased to report only one of our Salt Lake home rates and info for this or any that out of 41,950 visitors, we only received shows, you’re missing out on an Marketplace Events show. 1 request for a refund. entire audience of customers! GETTING THE WORD OUT Advertising spend topped more than $113,000! Plus, the show garnered more than 26.6 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the local market and drove thousands of attendees through the doors. MEDIA SAMPLES TV – Our strategy to secure top PRINT ADS SHOW GUIDE (32 pages) EMAILS prime programs on KUTV, KSTU, YOUR PROJECTS BEGIN HERE. KSL, KJZZ, Comcast and others MAR. 8–10 MOUNTAIN AMERICA ensured attendees at the show who EXPO CENTER were eager to buy. 3 DAYS ONLY! Get Expert Advice. Find Great Deals. Discover What’s Possible. Get design & renovation inspiration from HGTV’s Desert Flippers, Lindsey & Eric Bennett on Fri. & Sat. Radio – Hundreds of thirty-second Spruce up your curb appeal and explore the Feature Gardens bursting with buds and beautiful displays from local landscapers. spots were heard across stations FREE shuttle service available from Mountain America Expo Center to the inContact Parking Structure Friday – Sunday. buy online & SAVE $3 such as KJMY, KODJ, KZHT, KSOP, PROMO CODE: VALUES Valid on adult admission only. Not valid with other offers. Satisfaction guaranteed - or the price of admission is on us. SaltLakeTribuneHomeShow.com KSFI, KSL-AM, KRSP, KUBL and 7957 SaltLakeTribuneHGS_8.375x10.875_PRINTAD_VALUES3.indd 1 2/11/19 3:36 PM several others. Plus, on-air contests and ticket giveaways all contributed to traffic. ADMISSION TICKETS BILLBOARDS Print – We teamed up with the Salt Lake Tribune, Deseret News, Home Town Values Magazine and RSVP to promote the show with attention- ONLINE ADS grabbing ads and inserts in Sunday’s circulation. Online – Our digital presence on multiple websites gave us total saturation of the market. GET @SLChomeshow Home And Garden Events HomeShows CONNECTED! 52,700 impressions 105,171 fans 4,173 followers Habitat for Humanity MARKETPLACE EVENTS IS PROUD TO PARTNER WITH MIKE ROWE AND THE MIKEROWEWORKS In January 2017, Marketplace FOUNDATION, BEGINNING IN MAY 2019. Events announced a new partnership with Habitat for Benefits to Exhibitors Humanity to help create a world • Your business associated with one of Forbes 10 Most where everyone has a decent place Trustworthy Celebrities to live. To date through multiple • Turbo-charged advertising with Mike’s image and voice fundraising initiatives across all of • Opportunity to partner with mikeroweWORKS Foundation our shows, we’ve raised more than • Trade Day with free admission for those in the industry and $153,000 to support Habitat for educational sessions from vocational schools Humanity plus additional dollars Photo credit: • Online job boards to help you find qualified staff through many local initiatives! Michael Segal • Live appearances by Mike Rowe at select shows each year 2019 SALT LAKE TRIBUNE HOME + GARDEN SHOW 1 2 3 4 1. Eric and Lindsey Bennett of HGTV’s “Desert 3. Attendees took a break from winter and experienced a Flippers” were live on stage sharing their savvy real bit of spring as they strolled through fabulous Feature estate knowledge with eager homeowners. Gardens, getting inspiration and ideas from the latest landscaping, gardening and outdoor living trends. 2. Season Eight winner of HGTV’s “Design Star,” Tiffany Brooks, shared her interior design techniques 4. Manufactured Designer Home by Clayton Homes and her fun take on encourqaging homeowners to Homeowners took note of the latest style elements fall in love with their spaces. in manufactured homes. Fully furnished and fully functional, the Clayton Homes manufactured designer home was a sight to see! THANK YOU TO OUR SPONSORS & PARTNERS Ace Gutter Landscape Center at Asphalt Materials Utah Pet Access American Family Insurance Little Miracles of Utah Walker Home Design Amsco Windows Live Earth Products Inc. Wasatch Window Well Covers Apex Clean Air Lost Creek Cabinetry Western Timberframe Belgard Mountain America Credit Union Wood Floor Warehouse BioGrass Sod Farms RGS Exteriors Xfinity Clayton Homes Rocky Mountain Power Cobble Creek Countertops Salt Lake County Animal Culligan of Salt Lake City Services Davenport Foundation Repair Select Health TO BOOK! Dominion Energy Sherwin Williams Call today Eco Spas Skylight Solutions BECCA ROPER Epik Walls Sleep Number Exhibit Sales Consultant Floor & Décor Staker Parsons 801-456-7486 (Alpha A-D & #’s) Fluent Floors Landscape Center [email protected] Infinity Massage Chairs Stone Peak Ovens Inspirations Kitchen & Bath The Dirt Bag Iron Door Works The Home Mag JARED SNOW Ironwood Custom Builders Trimlight Exhibit Sales Consultant JV Custom Deck USU Extension 801-456-7482 (Alpha E & F) SAVE THESE DATES! [email protected] OCTOBER 11-13, 2019 Mountain America Expo Center IAN RICHMOND DeseretNewsHomeShow.com Sr. Exhibit Sales Consultant 801-456-7484 (Alpha G-R) [email protected] JANUARY 10-12, 2020 Mountain America Expo Center SaltLakeHomeShow.com CARLTON EDWARDS Exhibit Sales Consultant 801-456-7488 (Alpha S-Z) MARCH 6-8, 2020 [email protected] Mountain America Expo Center SaltLakeTribuneHomeShow.com.
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