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Brandeis Univ., Waltham, Mass. Morse Communication Research Center.; National Center for School and Coll

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Brandeis Univ., Waltham, Mass. Morse Communication Research Center.; National Center for School and Coll DOCUMENT RESUME ED 082 529, EM 011 504 TITLE One Week of Educational Television. Number Four. April 17-23, 1966. INSTITUTION Brandeis Univ., Waltham, Mass. Morse Communication Research Center.; National Center for School and Coll. Television, Bloomington, Ind. PUB DATE Apr 66 NOTE 99p.; Previously announced as ED 019 865 EDRS PRICE MF-$0.85 HC-$3.29 DESCRIPTORS Adult Education; Broadcast Industry; Children; College Students; *Educational Television; Instructional Television; *Programing (Broadcast); Public Television; Tables (Data); Television Research; *Television Surveys IDENTIFIERS *Educational Television Stations ABSTRACT The status of educational television is reported through information about 115 educational television stations from one week in 1966. This report brings together information about instructional television as well as the broad cultural broadcasts that range from the inforivatioaal to science, news and public affairs to programs about the arts. An introductory section describes the stations, program sources, and the findings of the report. Other sections distinguish between types of educational television audiences--general, school, and college-adult instruction--in presenting information about amounts broadcast, broadcast patterns, programing, program sources, subject broadcast, repeats, and transmission. Appended are a description of the Aethodology of the report, a list of stations, submitting program schedules for dates other than' the week selected for study, educational television station licensees, and supplementary tables. [Supplementary tables may.not be legible on microfiche.] (Author/SH) FILMED FROM BESTAVAILABLE COPY 3 limm.1-1 0.-"r" ONE WEEK OF EDUCATIONAL TELEVISION Number four APRIL. 17-23, 1966 3-- cp THE MORSE COMMUNICATION RESEARCH CENTER/BRANDEIS UNIVERSITY 0 THE NATIONAL CENTER FOR SCHOOL AND COLLEGE TELEVISION w ETV STATIONSBROADCAST' W48RIN81011 Seattle MONTANA Lakewood. NORTH DAKOTA Center Tacoma MINNESOTA Yakima Pullman II /04HO Portland Moscow OREGON Duluth-Superior. Fargo 0 Corvallis Appleton SOUTH DAKOTA Minneapolis WYOMING C41/ f 0414 Vermillion IOWA NEVADA Redding NEBRASKA UTAH Logan onAlliance Des Ogden 1 Omaha hPlatte Salt Lake City Lincoln" Sacramento Lexington Provo San Francisco Denver 10- KANSAS 01111 San Mateo Po San Jose Topeka a ARIZONA NEW MEXICO OKLAHOMA TEXAS Tulsn/E1 Los Angeles Albuquerque C San Bernardino to 110L1 kInhoma City Phoenix-Tempe a iuscon Lubbock Richardson Dallas 06" O Community School-owned Houston State-owned MI University-owned Austin WNYC-TVis the only city-owned ETV station o' beside a station indicates it is also a Satellite Black denotes VHF Red denotes UHF indicates stations are interconnected BROADCASTINGOCTOBER 1968 10 ,i,: i Presque Isle OTA /Calais,.. MINNESOTA Orono iji Augusta Or Duluth-Superior Fargo 0 Appleton WISCONSIN Schenectady o Minneapolis MICHIGAN 0 Syracuse 0 Rochester University Center 0 Buffalo Milwaukee East Lansing at Scranton, Vermillion IOWA lot* Madison II tiotkliqWilkes-Barre g IL. dew York Detroit Cleveland Bethlehem 0 ILLINOIS o University Park Chicago 01 Philadelphia 0 00% Hershey 0 INDIANA Toledo Des Moines arth Platte Omaha Bowling Green 00 Pittsburgh ColumbuswxNewark Lincoln-xi rNEST Lexington Oxford Nilsson' Urbana Athens woo Wash DC NHS its Cincinnati IMO Richmond Topeka Kansas City KEN1101 St. Louis 0 Norfolk. ',Louisville Carbondale pOATKttkilW" Columbia Chapel Hill OKLAHOMA 101. Charlotte TENNESSEE Nashville Tulsa, ARKANSAS Memphis SCAOOLINA 0 6EONSIA Greenville 0 L Okla/ma City ALABAMA Little Rock MISSISSIPPI Athens Columbia Huntsville \ 0 Charleston-II, Omaha Atlanta /tatePark Augusta Birmi'aghant Savannah =' LOUISIANA Ct Richardson Dallas Oil. Montgomery Mobile Dozier Tallahassee "-"1"Jacksonv?Ile Gainesville New Orleans 0 Orlando° Houston Austin 0 Tampa Miami lb* ONE WEEK OF EDUCATIONAL TELEVISION Number four APRIL 17-23, 1966 U.S. OEPARTMENTOF HEALTH, EOUCATION & WELFARE NATIONAL INSTITUTE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO DUCED EXACTI Y AS RECEIVED FROM THE PERSON 01 ,,,ANIZATION ORIGIN ATING IT POUT Iul VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRE SENT OFFICIAL NATIONAL INSTITUTE OF EDUCATION POSITION OR POLICY THE MOI:SE COMMUNICATION RESEARCH CENTER/BRANDEIS UNIVERSITY THE NATIONAL CENTER FOR SCHOOL AND COLLEGE TELEVISION PERMISSION TO REPRODUCE THIS COPY- RIGHTED MATERIAL HAS BEEN GRANTED BY 1,4 r T a,a (a,-Nccis5 k.) TO ERIC AND ORGANIZATIONS OPERATING UNDER AGREEMENTS WITH THE NATIONAL IN STITUTE OF EDUCATION. FURTHER REPRO. DUCTION OUTSIDE THE ERIC SYSTEM RE- QUIRES PERMISSION OFTHE COPYRIGHT OWNER.- Copies arc available at cost from THE NATIONAL CENTER FOR SCHOOL AND COLLEGE TELEVISION Box A Bloomington, Indiana47401 Copyright, THE MORSE COMMUNICATION RESEARCH CENTER, AND THE NATIONAL CENTER FOR SCHOOL AND COLLEGE TELEVISION, 1966 TABLE OF CONTENTS PAGE MAP Inside Front Cover FOREWORD INTRODUCTION The Stations ( Program Sources Summary of Findings 12 PROGRAMS FOR THE GENERAL fkUDIENCE 15 Amounts Broadcast Broadcast Patterns 16 Program Sources 17 Subjects Broadcast Weekend Programing ,() Repeats '30 Transmission PROGRAMS FOR THE SCHOOL AUDIENCE Broadcast Patterns Programing: How Much and For Whom Program Sources Subjects Broadcast 17 Repeats .1 Transmission 45 PROGRAMS FOR THE COLLEGE-ADULT INSTRUCTION AUDIENCE t7 Broadcast Patterns and Amounts Ut Program Sources 18 Programs for In-Service Teacher Education Continuing Professional Education -t9 Industrial Training -19 College Classroom Viewing Subjects Broadcast Repeats and Transmission APPENDICES 54 Methodology 55 Stations Submitting Program Schedules for Dates Other Than April 17-23, 1966 56 Educational Television Station Licensees/Grantees and Ownership Classification, April 1966 57 Tables 61 Charts Inside Back Cover FOREIVARD it has been nearly fourteen years since thefirst educational televisionstation-:-startedbroadcasting(KURT,Universityof Houston).This report covers 115..ETV stations licensedin April 1966.Itprovides a measurement of their outputthe typesof programs that can be seen by those who watch and use these stauons. Although a great deal of additional pertinent informationis included, there is no attempt to furnish judgments about the quality or style of the programing.Essentially, itis a quantitative presenta- tion that makes it possible to determine where ETV now stands, after fourteen years. It brings together information about instructional television as well as the broad cultural broadcasts that 'range from the informa- tionP.1 to science, news and public affairs to programs about the arts (presently the leading category in percentage of time). As the material is studied, it is interesting to note that ETV does not yet have an interconnected live national network, althOugh those Who pioneered and brought commercial radio and television to gigantic size realized very early that such national networking was vital to their success. ETV broadcasters are thoroughly familiar with the networking history of their commercial. colleagues but any similar attempt by those wbo might .want to institute a comparable national. delivery system know it is totally beyond their financial reach. Whether it now will be possible by satellite as proposed by the Ford Founda- tion, or by some other combination of- methods, the subject at last has been placed prominently before the Ancerican public.This report, of course, covers the many services provided by NET but that is the extent to which any form of national networking is discussed. One Week of ETV does not attempt to deal with the subject of finances, .station budgets, production costs, etc.It can be guessed, however, that the sum total. of dollars spent this past year for all ETV falls rather short of the amount spent by the commercial broad- casters for their feature films this past year. As the programing spectrum is reviewed here, it may be worth considering the changes that might occur if there is response in the private and. public sectors to the dialogue that has been started by the Ford proposal to the .FCC.Further, the recommendations and observations from the Carnegie Commission Report will have their impact for what may eventuate in significant change during the next years. 1 While One Week of Err does not attempt to deal with the purpose of ETV programing, the reader may do well to consider the end product as being reported in those terms. A comparison with other television programing reports will make clear die significant differences almost by program titles as wellas by classifications of subjects.What emerges through an examination of the following materials are the changes in program emphasis from years past that reflect the responsiveness by ETV broadcasters as well as their willing- ness to assume their responsibilities to their viewers.For example: expanded public affairs programs often on "controversial" topics. The public discussions about ETV this past year, the reports of the Carnegie Commission and the interest of the FCC and the Con- gress combine with the facts presented here to raise again the funda- mental question about all television broadcasting:Is it a resource or a property right? This report, which obviously has been prepared with great care, islikely to be the most important of the four studies of One Week of ETV.Its issuance at this time provides a richness of infonna- don that will be highly illuminating for all who may be concerned not only with the future of ETVthe Second Servicebut with future developments for all television. LOUIS G.
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