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NKATEKO MABASO – C E O , M - NET
Local Content
+ MultiChoice is the biggest investor in local content on the continent, producing 3 850 hours of local content in the past financial year.
+ This investment has reinvigorated film and television industries across the continent, resulting in a proliferation of exceptional original local productions and the discovery of talent both in front of the camera and behind the scenes.
+ We believe in the power of entertainment to enrich lives by showcasing compelling local and international stories, which bring people together around a shared love for storytelling.
+ During 2019, MultiChoice produced 28 local dramas, 13 telenovelas and 17 comedy series. NKATEKO MABASO – C E O , M - NET
Local Films
+ We are incredibly proud of the local films that we have been involved with over the last number of years.
+ Our local films always scoop local and international awards, notably Knuckle City last year was the Oscar entry from South Africa, and we will continue to strive for greatness.
+ However, the last year has been quite challenging. From funding to cash flow to the COVID pandemic – you as producers have been stretched. Release platforms are also quite limited which means our revenue streams are limited.
+ We’d like to propose a straight to BoxOffice release model that I know you will be excited about.
BOXOFFICE CINEMA PREMIERE
Local Films on BoxOffice
+ Alternative Release Platform – partnering with local producers seeking an alternative for cinematic release
+ R45 per download – price point raised for straight to platform local releases
+ The release will be coupled with a strong Marketing Campaign
+ Online platform – progress in development PROPOSED LIFEC YC LE O N B O X O F F I C E
- Cinematic release: Month 1 = 70% 30% split between Waterfall & BO
-TVOD Window: Month 2-3 = 60% 40% split between Waterfall & BO
- Month 4-6 = Black Out
- Month 7 = Platform (kykNET; LI; M-Net & Showmax) MARKETING PLAN
THE SUBMISSIONS PORTAL
+ To offer producers the opportunity to send unsolicited proposals direct to channel.
+ All submissions to be submitted to portal, to ensure that all producers and concepts are treated equally and fairly.
+ All proposals are documented and protected. The reference number is a guarantee that your idea will be protected.
https://submissions.mnetcorporate.co.za/ TIMELINES A S O F 1 N O V E M B E R 2 0 2 0
Drama/Comedy/Reality/Game Shows/Film
+ Submit at any time.
+ Proposals will be assessed every January, April, July and October.
+ All proposals received by 31 December will be assessed in January. - All proposals received by 31 March will be assessed in April - All proposals received by 30 June will be assess in July - All proposals received by 30 Sept will be assessed in October -Should we be interested in your submission, the relevant channel will contact you to engage further. However, if you do not receive a response within 90 days, please consider it as unsuccessful. TIMELINES A S O F 1 N O V E M B E R 2 0 2 0
Lifestyle/Documentary/Current Affairs
+ Submit at any time.
+ Proposals will be assessed every January, April, July and October.
+ Proposals will be assessed monthly Should we be interested in your submission, the relevant channel will contact you to engage further. However, if you do not receive a response within 90 days, please consider it unsuccessful. FORMAT AND LAY-OUT O F A P R O P O S A L
+ Title of show + Number of eps and duration + Genre + Series logline (explain concept in 3 sentences) + Series synopsis + Episodic breakdown + Synopsis of characters/ Presenter details + Estimated cost per minute + Key Crew and creative team + Production company details HELPFUL HINTS
+ Don’t submit a script without the proposal document.
+ Make sure your proposal is complete
+ Don’t copy an international show or format.
+ Make sure you have the required permission to submit the proposal.
+ Does the content fill a gap on the current schedule? Is the content commercially viable?
+ Does it suit the tone of the channel? ADV ERTISER FUNDED PROGRAMMING A N D S P O N S O R P R O C E S S
+ Submit your AFP with potential sponsor details to the unsolicited portal. These proposals are checked on a monthly basis. + Channel will assess the content against the current content slate and strategy.
+ Once approved – a timeslot will be provisionally assigned to the programme and DSTV Media Sales will build sales packs for sponsors based on the value of that slot.
+ Show is only commissioned once sponsors have signed their contracts.
+ Be careful to make promises to sponsors without the airtime values provided by DMS.
M-NET CHANNELS JAN DU PLESSIS – M - NET CHANNELS
+ Our audience are mainly English and are exposed to mainly international content.
+ However, in recent years we’ve increased our local content slate which is part of our mandate as a company.
+ In terms of demographics, our audience is are quite mixed but mainly WCI between the ages of 34-50 M-NET CHANNELS JAN DU PLESSIS – M - NET CHANNELS
+ Previously, Sunday nights used to be a big ‘local’ night for us but we’ve since changed our strategy and our focus is on a local Thursday night but we’re very excited about Legacy which started last week Mondays to Thursdays.
+ Therefore, our key slots are at 7pm with our long running drama series; at 7:30pm which is our reality slot and then at 8:30pm which is our scripted slot. M-NET CHANNELS
+ Last year we also went with a ‘first on M-Net’ when we replaced the Sunday night movie for five weeks with our first international co-production with HBO which was Trackers.
+ Trackers did incredibly well for us, and we’d like to emulate that in the future so our international co-production series will continually be aired in that slot. M-NET CHANNELS
+ Our Thursday reality slot is usually highly entertaining reality content on par with the international reality shows on our schedule that resonate with our audience but are strong formats with returnable potential.
+ The Thursday night scripted shows are a variety of genres focusing on suspense, thriller, sweeping romantic or family dramas and hopefully action series as well. M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N EA R ) Location M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N E AR ) Race Age M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N E AR ) M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) Location M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) Race Age M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) M-NET CHANNELS
+ Our local film slate has expanded over the years and we are incredibly proud of what we have achieved to date, despite all the challenges faced in our industry.
+ It is important to MultiChoice that our local film slate is reflective our society but also universal and resonates globally.
+ We look for highly commercial films that appeal to the movie watching audience based on the story or actors.
+ Romantic dramas or comedies; thriller, action and suspense; horror films, films based on popular South African books; these are the kinds of genres that we are looking for. M-NET CHANNELS
+ We are also keen to produce films that are in our local languages as we are catering to our different clusters in their languages.
+ Our films are usually a combination of funding from ourselves, the DTI, the NFVF, the ECDC or the KZN film commission but recently we have delved into (what we call) TV movies or straight to platform releases.
+ These films are usually a slate of films addressing a theme or hol- iday or campaign such as Christmas films, Valentine’s Day films or even Horror films. 1 tl uv1"'1u, t l1011tlA!lt>-'IW
M-Net vision: To be the No. 1 storyteller of the African continent
Challenging the status quo of South African television by elevating the local entertainment
LOCAL INTEREST CHANNELS 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR )
Location 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR )
Race Age 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR ) 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
Location 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
Race Age 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
MZANSI MAGIC C H A N N E L P O S I T I O N I N G MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R ) Location MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R )
Race Age MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R ) MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
Location MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
Race Age MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P )
MZANSI WETHU C H A N N E L P O S I T I O N I N G
MZANSI BIOSKOP C H A N N E L P O S I T I O N I N G
LOCAL INTEREST CHANNELS R E A L I T Y ( N O N - S C R I P T E D)
We are looking for strong and solid concepts that offer the following:
+ New universes - uncharted spaces and worlds not yet explored.
+ Untold Stories – Reality Shows like Uthando Nes’thembu, Mnakwethu and Life with Kelly brought to our viewers stories we thought we knew, but went deeper to uncover untold stories.
+ Stories focusing on relationships – be it family, friends or lovers. The emotional relatedness is an easy sell for creating stakes in a story. Viewers appreciate this content beyond belief.
+ Family-based reality shows such as The Ranakas, Uthando Nes’thembu and Papa Penny. The serialized structure of these reality shows offers us opportunities to venture into unscripted soapies. our sister show such as Massive Music. LOCAL INTEREST CHANNELS R E A L I T Y ( F O R M A T T E D )
We are looking for strong and solid concepts that offer the following:
+ We appreciate formatted concepts – these offer the brand longevity. Shows like Utatakho, OPW, Date My Family and Real Housewives are examples of formatted shows that are not reliant on particular individuals to drive the series. These concepts are more of a sustainable long-term investment.
+ With regards to ‘Emotainment’, we need the industry to expand their creativity beyond ‘Help Shows’ such as Utatakho, Yimlo.
+ We need the production industry to expand their offering to family based reality shows, fly-on-the-wall type reality, where there is no intervention needed, social experiment content.
+ We are looking for edgy and risqué type content for Showmax. Content that pushes societal norms and values – Temptation Island would be an example of such a show. LOCAL INTEREST CHANNELS D R A M A ( S C R I P T E D)
We are looking for strong and solid concepts that offer the following:
+ Social Realism;
- + Stories that create conversations;
- + Plot twists and turns;
- + Massive cliffhangers;
+ Telling the (often uncomfortable) truth about ourselves;
+ Relatable stories;
+ Suspense/sense of danger – stories that hinge on suspense and not surprise;
+ BIG EMOTION kykNET CHANNELS KAREN MEIRING – k y k N E T CHANNELS kykNET CHANNELS KAREN MEIRING – k y k N E T CHANNELS
kykNET invests in Afrikaans and its speakers, offering a unique mix of critically acclaimed Afrikaans orginal scripted series and soaps, telenovela, arresting reality, inspiring lifestyle programming, comedy, hit movies, groundbreaking documentaries, independent news, insightful & informative current affairs, music variety specials and action - packed magazine sport shows.
We continuously break new ground, and we believe in promoting and entrenching the diversity of the language which is a USP as well as our commodity.
Apart from our multitude of television programming, we support, sponsor and present various projects for the advancement and growth of the total Afrikaans market.
We love featuring new talent in front of and behind the camera - TV presenters, actors, directors, script writers, crew, cameramen, producers, sound and lighting technicians. We are always searching for new and exciting talent for the here and now and we believe in the development of young people, but our audiences also need to see their favorite personalities and beloved celebrities on their screens We are part of our viewers’ DNA. We are their friend and part of their household kykNET creates and provide a platform through which they can express, enjoy and be themselves.
kykNET
Channel Positioning
General entertainment channel offering a unique mix of quality Afrikaans content in all genres.
Target Market SEM 8-10|All ages|Premium
Viewers Insights Families and viewers who enjoy being entertained, informed and enriched in Afrikaans.
Content Proposition A full spectrum, adult contemporary channel scheduling local orginal Afrikaans content
Brand Apirations Keeping viewers compelled, inspired and enthused. We want to surprise them and keep them enticed, on the edge of their seats. Whats next?! To entrench our footprint in all Afrikaans-speaking communitites and increase our reach in more Afrikaans target markets To have an impact on the bigger Afrikaans eco-system keeping it alive for the future of the brand and market. kykNET Viewership analysis of ‘kykNET’ premium
Predominantly a white female who falls within the mature age group of 50+ who fall within LSM 9-10. This individual resides mainly in Gauteng &W.Cape kykNET Viewership analysis of ‘kykNET’ premium
Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via:
- Web 982 568 - Connected TV 1431 126 - Mobile 868 177 - Majority of views were on DStv Now App kykNET
Scripted, Current affairs and documentary offering
kykNET Dramas are given ratings drivers.
Over the last decade we have subtly and continuously pushed boundaries in a variety of plots and premises, we need to keep on doing so. kykNET
The most watched kykNET drama series - each at their own time have been
Getroud met Rugby Bloedbroers Sara se Geheim Boland Moorde Die Byl Boekklub Waterfront Vlug na Egipte Alles Malan Fynskrif Spoorloos kykNET
Our partnership with Showmax is giving us an opportunity to produce more edgy & risque content for their platform and for later slots on our channels
An ideal drama series, according to our viewers, is one that - include “suspense and intrigue” and “action packed themes/scenes” - Possibly avoid “out of the ordinary relationship stories and problems” - Is 48min per episode - There is no specific number of episodes that should ideally make up a season - but we don’t have to stretch to 13 eps, if the story organically asks for 8, 9 or 10 eps = Mini-series kykNET
Scripting, current affairs and documentary offering
What we are looking for Authentic concepts, compelling stories and scripts.
Story about principles, not rules: about; about eternal, universal forms, not formulas; archetyps not stereotypes; thoroughness, not shortcuts, realities, not about the mysteries of writing; about mastering the art, not second-guessing the marketplace; respect, not disdain, for the viewers; about authenticity and originality, not copying and duplication. kykNET
Genres we are looking for:
Modern drama reflecting the current relatable story Comedy drama - lighthearted Family Drama Action Drama Crime drama and murder mysteries True life drama Law and procedural drama Period drama only if it is relevent, exciting and will create talkability
All these and more are important for us to keep raising the bar and keep our viewers and target markets compelled, enticed and engaged. kykNET
Scripting, Current affairs and documentary offering
Further to the genres we are looking for dramas -
1. That excite, create talkability and a ‘what next'! 2. Resonate with a younger skewed audience like Fynskrif, Spoorloos, Alles Malan etc. With younger characters and stories that appeal to a 25-30 something demographic. 3. Has a broader universal appeal across age and gender 4. That are commercial and push traditional story telling conventions. 5. That are heartfelt with suspense intrigue, cliffhangers and action packed, themes/scenes.
We commisson for development 12-18 months in advance
Film We have a 50min film project
We are looking for 1. Contained stories for all Afrikaans speaking viewers in genres, drama, horror, thriller, rom com, teen coming of age, etc kykNET
Documentry
Comedy: Greatest challenge – viewers' sense of story differ from their sense of humor
We are looking for 1. Talented comedy writers 2. Situational comedies that reflect current Afrikaans realities 3. Modern comedy that break sitcom conventions 4. 24min comedy dramas, sketch comedies and satire
Documentary We are experiencing a dynamic period for documentaries - great subjects and possibilities are endless
We are looking for 1. Authentic untold stories, filmed uniquely, told with a clever creative approach 2. Stories that reflect uniquely South African people 3. Commercial titles that are evergreen. kykNET
Reality, Entertainment & Advertiser Funded Productions
Reality is a top rating genre on kykNET and Boer Soek ‘n Vrou was our top rating show last year.
+ We keep pushing the boundaries annually by creating our own new formats like Kokkedoor etc. This year we had great success with Kwarantyn Channel 149 ranking #3 in premium Afrikaans, featuring two competing families in two houses for 8 weeks. kykNET
Going forward we are looking more of what we call Popcorn Reality Shows:
24/28 min entertaining reality shows - not exspensive big formats but arresting reality that engage + Unusual untold stories, well told, creating talkability next to none. + Discovering new worlds and cultures + Discovering intresting new personalities and characters to follow.
Formats + Here we look at more risque Afrikaans content with Showmax which is very exciting! + Voyeurism is always great to explore + Affordable successful international formats that appeal to our markets kykNET
Advertiser funded programming - Great opportunities
-+ Over the past decade, kykNet has developed a hugely successful AFP model generating on average 300 hours of content YOY where we integrate content in programming that works for the sponsor and the channel
+ The challenge remains to create content that our viewers find exciting - and this is where our amazing producers come in.
+ Understanding lifestyle trends in the Afrikaans market - there are great opportunities to unleash and utilize.
+ We have certain slots set aside on our kykNET schedule, also available for the very sought- after martkets on kykNET&Kie (Family+) and kykNET Lekker!(Access)
+ Here is also an ongoing opportunity for producers to create great authentic content that rate and not necessarily infomercials.
We have a great team that can explore options with you.
kykNET CHANNELS K Y K N E T & K I E
Channel Positioning kykNET&kie (Channel 145) is a general entertainment channel offering exclusive content to this market for the first time in a more affordable package.
Target Market SEM 6-10|All ages|Family to Premium
Viewers Insights A Family to Premium market who enjoy being enriched, informed and entertained in Afrikaans
Content Proposition A full spectrum, adult contemporary channel scheduling popular and channel specific gener- al entertainment content. Focusing on Afrikaans coloured viewers
Brand Apirations To reach new audiences. To inspire viewers through content that will also give them a taste of what is available on the tiers above. kykNET CHANNELS K Y K N E T & K I E Viewership analysis of ‘kykNET & kie’
Predominantly a coloured female who falls within the middle income segment (LSM 5-8). They mainly reside in W.Cape 55% earn more then HHI R8000+ kykNET CHANNELS K Y K N E T & K I E Viewership analysis of ‘kykNET & kie’
Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via:
- Web 315 006 - Connected TV 363 705 - Mobile 358 834 - Majority of views were on DStv Now App
kykNET CHANNELS K Y K N E T N O U !
Channel Positioning kykNET NOU! is a music channel for all music lovers focusing on Afrikaans music.
Target Market SEM 6-10|All ages|Family to Premium
Viewers Insights DStv Family to Premium subscribers with an appreciation for Afrikaans music entertainment.
Content Proposition A local music channel scheduling Afrikaans music video and music specials content.
Brand Apirations A channel that connects you to a world of popular music culture.
This channel provides a platform for greater Afrikaans music industry. kykNET CHANNELS K Y K N E T N O U ! Viewership analysis of ‘kykNET NOU’
Predominantly a coloured female who falls within the mature age group of 50 years and older. They can be segmented into the middle income segment and mostly reside in the W.Cape, Limpopo, and KZN kykNET CHANNELS K Y K N E T N O U ! Viewership analysis of ‘kykNET NOU’
Between 1st Jan and 20th Aug 2020, Additional to linear, viewers also watched LIVE via:
- Web 100031 - Connected TV 138579 - Mobile 71113 - Majority of views were on DStv Now App
kykNET CHANNELS K Y K N E T L E K K E R !
Channel Positioning Entry level channel for first time Afrikaans subscribers on DStv Access showcasing popular kykNET programming.
Target Market SEM 4-6|All ages|Access Market
Viewers Insights A crossover market who enjoy being entertained in Afrikaans.
Content Proposition A full spectrum, family general entertainment channel
Brand Apirations To reach audiences who have not seen our content at all, and inspire viewers through content at all, and inspire viewers through content that will give them a taste of what lies on the tiers above. kykNET CHANNELS K Y K N E T L E K K E R !
Location kykNET CHANNELS K Y K N E T L E K K E R !
Race Age kykNET CHANNELS K Y K N E T L E K K E R !
kykNET CHANNELS F L I E K N E T
Channel Positioning fliekNET is an added value flagship Afrikaans movie channel on DStv, offering a unique mix of critically acclaimed Afrikaans movies.
Target Market SEM 8-10|All ages|Premium Market
Viewers Insights Premium subscribers who enjoy a variety of Afrikaans films.
Content Proposition A full spectrum, family movie channel scheduling orginal Afrikaans feature films, short films, story films, made-for-TV movies & documentaries.
Brand Apirations A celebration of Afrikaans cinema, nurturing and sustaining the Afrikaans film industry - the second oldest film industry in the world.
SHOWMAX JEANNE VAN ZYL – SHOWMAX
+ Showmax Original primary proposition is aimed at pushing the boundaries of traditional viewing.
+ Content that’s risky and edgy, exploring avenues and themes outside the norm to encourage talkability & unlock the sensational.
+ Looking for content that’s locally relevant and globally current
+ Complex, layered storylines and characters you love or hate. Evokes strong emotion/ reaction.
+ Multiple twists – keeps you guessing or on edge of your seat SHOWMAX JEANNE VAN ZYL – SHOWMAX
DAVID MOLOTLHANYI – LOCAL COMMERCIAL MUSIC
Core Music Team:
Programming Manager – David Molotlhanyi
Mzansi Magic Music Specialist – Thando Mbatha Channel O music specialist – Gabriella Abrahamse Music Programming Intern – Simphiwe Ngceba DAVID MOLOTLHANYI – LOCAL COMMERCIAL MUSIC
The first step to submitting Music:
A YouTube link of the content is sent to anyone in the team, more specifically [email protected] for Channel O and [email protected] for MMM. MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C
Music Committee
+ Content will be shortlisted listed by at least 3 members of the music team.
+ The team sits weekly/Biweekly (depending on teams’ availability and music video availability) to view received content for both channels.
+ The music team then evaluates if the content is in line with channel strategy and audience. MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C
ACCEPTED
If content is accepted, feedback is sent copying in DFD (Submissions & Traffic management) into the email who supply further instructions to have the content uploaded to Aspera. MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C
Rejected
If content is rejected, feedback is sent to supplier.
Music video is rejected on the following terms:
+ Video Production quality, + Not commercially viable (channel audience) + Not being competitive against other songs in the same genre and slot. MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C
Premier
Crispy Fresh - If the video is dropped within 2 weeks it could be considered and if the song is charting on Rams it will be considered, or if the artists is well known (A-List) and has previously released commercial music.
I speak to Crispy Fresh as this is the most desired music block to be on, music videos are on upper high rotation and we also add support with digital and in some cases our sister show such as Massive Music. MUSIC SUBMISSION FOR C H A N N E L O & M Z A N S I M A G I C M U S I C
Feedback
Feedback should take anything from a week to a month (currently adjusting to two weeks as standard) depending on submission volumes
Only content that is successfully uploaded will be consid- ered for playlisting
CO-PRODUCTIONS: S E R I E S & F I L M ALLAN SPERLING – HEAD OF LOCAL PRODUCTIONS
For MultiChoice to consider a co-production
+ It must have a home on one of our main channels/platforms + It must be shot - at least partly - in Africa + It must feature some local cast and use local crew
Our creative scripted preference:
+ Authentic and thrilling stories that must be shared with the world + Universal stories that transcend borders and cultures, that can resonate with international audiences + Stories that are not rooted in local politics or religion + Surprise us!
Decision based on:
+ International sales projections, channel fit + Bonus if based on bestselling book, talent or showrunner attached CO-PRODUCTIONS: F U N D I N G M O D E L
+ Distributor Minimum Guarantee + Foreign Network Presale/ co-pro partnership + DTI/Soft money + Local incentives + Multichoice – split between license fee and equity SUBMISSION PROCESS
Unsolicited
+ Go to the submission’s portal https://submissions.mnetcorporate.co.za/ and submit to the Multichoice Studios Icon. + Evaluations process + Invite to Pitch + Development Process
Solicited – Via a brief
+ Go to the submission’s portal https://submissions.mnetcorporate.co.za/ and submit to the brief online + Evaluation process and timeline will be stipulated on brief + Invite to Pitch + Development Process
COMPLETED PROJECTS: A C Q U I S I T I O N S
TWO TYPES OF DEALS
- Pay and all forms of On Demand, exclusive continent of Africa and adjacent ocean islands – anything from 2 to 6 years
-All On Demand and Television, including library rights (such as clip rights), as well as the right to sub-license to other platforms – 7 years+ (steer away from mentioning in perpetuity – some of our acquisitions deals are still for longer period than 10 years but more recently we’ve begun to do deals for 10 years where it includes library and right to sub-license)
PRICING:
+ Driven by genre and appeal in market – is it niche or commercial
+ Duration and type of deal also have bearing on pricing
Submit completed projects to Lynn Fourie [email protected] for consideration. P R E S A L E S : F U N D I N G M O D E L
Pre-sale Levels: 10 years; Primary territories; Distribution rights; Equity + Revenue
R2mill – R2.5 mill – contained story, smaller budget, new director
R2.6 mill – R3mill – bigger scale story, bigger budget, more experience director, local revenue predicted to be higher than average
R3 mill+ – bankable director, bankable cast, large scale budget, more revenue to be made through internation- al sales
Recoupment is now two thirds of the overall investment