Mzansi Magic

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Mzansi Magic ZANS I I< BoxOffice OV IES ._... kykNET NKATEKO MABASO – C E O , M - NET Local Content + MultiChoice is the biggest investor in local content on the continent, producing 3 850 hours of local content in the past financial year. + This investment has reinvigorated film and television industries across the continent, resulting in a proliferation of exceptional original local productions and the discovery of talent both in front of the camera and behind the scenes. + We believe in the power of entertainment to enrich lives by showcasing compelling local and international stories, which bring people together around a shared love for storytelling. + During 2019, MultiChoice produced 28 local dramas, 13 telenovelas and 17 comedy series. NKATEKO MABASO – C E O , M - NET Local Films + We are incredibly proud of the local films that we have been involved with over the last number of years. + Our local films always scoop local and international awards, notably Knuckle City last year was the Oscar entry from South Africa, and we will continue to strive for greatness. + However, the last year has been quite challenging. From funding to cash flow to the COVID pandemic – you as producers have been stretched. Release platforms are also quite limited which means our revenue streams are limited. + We’d like to propose a straight to BoxOffice release model that I know you will be excited about. BOXOFFICE CINEMA PREMIERE Local Films on BoxOffice + Alternative Release Platform – partnering with local producers seeking an alternative for cinematic release + R45 per download – price point raised for straight to platform local releases + The release will be coupled with a strong Marketing Campaign + Online platform – progress in development PROPOSED LIFEC YC LE O N B O X O F F I C E - Cinematic release: Month 1 = 70% 30% split between Waterfall & BO -TVOD Window: Month 2-3 = 60% 40% split between Waterfall & BO - Month 4-6 = Black Out - Month 7 = Platform (kykNET; LI; M-Net & Showmax) MARKETING PLAN THE SUBMISSIONS PORTAL + To offer producers the opportunity to send unsolicited proposals direct to channel. + All submissions to be submitted to portal, to ensure that all producers and concepts are treated equally and fairly. + All proposals are documented and protected. The reference number is a guarantee that your idea will be protected. https://submissions.mnetcorporate.co.za/ TIMELINES A S O F 1 N O V E M B E R 2 0 2 0 Drama/Comedy/Reality/Game Shows/Film + Submit at any time. + Proposals will be assessed every January, April, July and October. + All proposals received by 31 December will be assessed in January. - All proposals received by 31 March will be assessed in April - All proposals received by 30 June will be assess in July - All proposals received by 30 Sept will be assessed in October -Should we be interested in your submission, the relevant channel will contact you to engage further. However, if you do not receive a response within 90 days, please consider it as unsuccessful. TIMELINES A S O F 1 N O V E M B E R 2 0 2 0 Lifestyle/Documentary/Current Affairs + Submit at any time. + Proposals will be assessed every January, April, July and October. + Proposals will be assessed monthly Should we be interested in your submission, the relevant channel will contact you to engage further. However, if you do not receive a response within 90 days, please consider it unsuccessful. FORMAT AND LAY-OUT O F A P R O P O S A L + Title of show + Number of eps and duration + Genre + Series logline (explain concept in 3 sentences) + Series synopsis + Episodic breakdown + Synopsis of characters/ Presenter details + Estimated cost per minute + Key Crew and creative team + Production company details HELPFUL HINTS + Don’t submit a script without the proposal document. + Make sure your proposal is complete + Don’t copy an international show or format. + Make sure you have the required permission to submit the proposal. + Does the content fill a gap on the current schedule? Is the content commercially viable? + Does it suit the tone of the channel? ADV ERTISER FUNDED PROGRAMMING A N D S P O N S O R P R O C E S S + Submit your AFP with potential sponsor details to the unsolicited portal. These proposals are checked on a monthly basis. + Channel will assess the content against the current content slate and strategy. + Once approved – a timeslot will be provisionally assigned to the programme and DSTV Media Sales will build sales packs for sponsors based on the value of that slot. + Show is only commissioned once sponsors have signed their contracts. + Be careful to make promises to sponsors without the airtime values provided by DMS. M-NET CHANNELS JAN DU PLESSIS – M - NET CHANNELS + Our audience are mainly English and are exposed to mainly international content. + However, in recent years we’ve increased our local content slate which is part of our mandate as a company. + In terms of demographics, our audience is are quite mixed but mainly WCI between the ages of 34-50 M-NET CHANNELS JAN DU PLESSIS – M - NET CHANNELS + Previously, Sunday nights used to be a big ‘local’ night for us but we’ve since changed our strategy and our focus is on a local Thursday night but we’re very excited about Legacy which started last week Mondays to Thursdays. + Therefore, our key slots are at 7pm with our long running drama series; at 7:30pm which is our reality slot and then at 8:30pm which is our scripted slot. M-NET CHANNELS + Last year we also went with a ‘first on M-Net’ when we replaced the Sunday night movie for five weeks with our first international co-production with HBO which was Trackers. + Trackers did incredibly well for us, and we’d like to emulate that in the future so our international co-production series will continually be aired in that slot. M-NET CHANNELS + Our Thursday reality slot is usually highly entertaining reality content on par with the international reality shows on our schedule that resonate with our audience but are strong formats with returnable potential. + The Thursday night scripted shows are a variety of genres focusing on suspense, thriller, sweeping romantic or family dramas and hopefully action series as well. M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N EA R ) Location M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N E AR ) Race Age M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( L I N E AR ) M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) Location M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) Race Age M-NET CHANNELS C H A N N E L P R O F I L E - M - N E T ( C A T C H U P ) M-NET CHANNELS + Our local film slate has expanded over the years and we are incredibly proud of what we have achieved to date, despite all the challenges faced in our industry. + It is important to MultiChoice that our local film slate is reflective our society but also universal and resonates globally. + We look for highly commercial films that appeal to the movie watching audience based on the story or actors. + Romantic dramas or comedies; thriller, action and suspense; horror films, films based on popular South African books; these are the kinds of genres that we are looking for. M-NET CHANNELS + We are also keen to produce films that are in our local languages as we are catering to our different clusters in their languages. + Our films are usually a combination of funding from ourselves, the DTI, the NFVF, the ECDC or the KZN film commission but recently we have delved into (what we call) TV movies or straight to platform releases. + These films are usually a slate of films addressing a theme or hol- iday or campaign such as Christmas films, Valentine’s Day films or even Horror films. 1 tl uv1"'1u, t l1011tlA!lt>-'IW M-Net vision: To be the No. 1 storyteller of the African continent Challenging the status quo of South African television by elevating the local entertainment LOCAL INTEREST CHANNELS 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR ) Location 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR ) Race Age 1MAGIC C H A N N E L A U D I E N C E ( L I N E AR ) 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) Location 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) Race Age 1MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) MZANSI MAGIC C H A N N E L P O S I T I O N I N G MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R ) Location MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R ) Race Age MZANSI MAGIC C H A N N E L A U D I E N C E ( L I N E A R ) MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) Location MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) Race Age MZANSI MAGIC C H A N N E L A U D I E N C E ( C A T C H U P ) MZANSI WETHU C H A N N E L P O S I T I O N I N G MZANSI BIOSKOP C H A N N E L P O S I T I O N I N G LOCAL INTEREST CHANNELS R E A L I T Y ( N O N - S C R I P T E D) We are looking for strong and solid concepts that offer the following: + New universes - uncharted spaces and worlds not yet explored.
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