Adriana “ADRI.V” Viverette-Gamble also known as “The Go Getta” started as the youngest intern at WBLK 93.7 FM. “The Go Getta” slogan has not only served as a motto for her life, but it has also become her PLAN FOR ACTION! At an early age ADRI.V realized that one must ASK, SEEK, and KNOCK for what they want and believe in. With this plan in pursuit she began to grace the radio airways for the very same station that she once interned for at Townsquare Media in Buffalo New York.
ADRI.V was always known as the talkative little girl, with the gift of gab. It was as if she was born to be on the radio. Her love for music and entertainment came naturally at an early age, leading her to understand the realization that she NEEDED a career that involved both endeavors.
ADRI.V obtained a Master in Business Administration with a concentration in Marketing from Medaille College and a Bachelor of Arts in Communications with a Minor in Media Studies and two certifications in Public Relations, Advertising and Journalism from the University at Buffalo. ADRI.V took full advantage of gaining all experience necessary while in college by interning at her local radio and television station WBLK 93.7 FM, WKBW News 7, Black Entertainment Television (BET) and Cable News Network (CNN).
She is the originator of “The Go Getta Mix” where she features non-radio DJ’s from Western New York, Southern Ontario and surrounding cities on 93.7 WBLK every Friday from 10PM-2AM. The Go Getta Mix popularity grown and now has been syndicated to Albany, NY radio station at 99.1.WQHS where she host her mix show “The Go Getta Mix” and daily entertainment report “What’s HOT”. ADRI.V is also a weekend personality in Rochester, NY every Saturday 8PM- 12AM on 103.9 WDKX where she hosts the weekly show “Da Joint”. In addition to being on radio in Buffalo at 93.7 WBLK, Rochester 103.9 WDKX and Albany at HOT 99.1 WQSH ADRI.V has not expanded to Satellite Radio and is now on Sirius XM’s Hip Hop Nation channel 44 apart of the show “The Tor Guide” where she delivers her entertainment report “Through The Wire”.
ADRI.V has worked with and interviewed many celebrities ranging from well known R&B and Hip Hop artists to athletes. She has also hosted countless events, packed out arenas and stadiums.
Not just a Radio personality ADRI.V is also an Entrepreneur owning her own business Adriana & Associates Communication, a Communication and Marketing firm. Utilizing her Master in Business Administration with a minor in marketing and her experience working for New Era Cap Company ADRI.V specializes in getting a brands message across and elevating the brands greatness. With a love for motivating and empowering the next generation, ADRI.V is an Adjunct professor where she teaches first year college students how to maneuver in their first year of college all the while motivating them to be a “ Go Getta”. As a self proclaimed “Edutainer” and TEDx speaker whenever she is given the microphone ADRI.V will always encouraged all to “Go Get It” carrying the message of pursuing higher education and the importance of being a “Go Getta.”
Through her own philanthropic efforts and understanding the need to give back, ADRI.V founded The Go Getta Girl scholarship and created the “Go Getta Girl” Initiative, Enrichment and Mentoring Program, which focuses on motivating and encouraging young ladies to dream big, strive for excellence and never give up hope on their dreams.
In addition ADRI.V is a proud Wife, Daughter and Big sisters and member of Alpha Kappa Alpha Sorority Incorporated, Buffalo Broadcasters Association, and Medaille College Alumni Board