DOCSLIB.ORG

The Impact of Internet Use on Inter-Firm Relationships in Service Industries

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Impact of Internet Use on Inter-Firm Relationships in Service Industries The Impact of Internet Use on Inter-Firm Relationships in Service Industries Author Rao, Sally L. Published 2003 Thesis Type Thesis (PhD Doctorate) School School of Marketing DOI https://doi.org/10.25904/1912/3178 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/366887 Griffith Research Online https://research-repository.griffith.edu.au The impact of internet use on inter-firm relationships in service industries Sally L. Rao B.Bus (1st Class Honours) (USQ) Submitted in fulfilment of the requirement for the degree of Doctor of Philosophy of Marketing School of Marketing Faculty of Commerce and Management Griffith University December 2002 Abstract Internet marketing and relationship marketing are becoming prevalent in Australian firms. The advent of the internet has created numerous opportunities for marketing professionals to enhance current marketing practices, including relationship marketing. However, the investigation of marketing relationships in an internet environment is scant. Further, there appears to be no investigation of this phenomenon within the context of Australian service industries. Thus this research attempts to bridge the gap that exists between academia and practitioners by investigating internet-facilitated relationship marketing. Given these gaps in the literature, the research problem investigated in this research is: How does B2B internet use affect inter-firm relationships in service industries? The literature does not investigate this research problem in any depth. However, a framework about internet-facilitated marketing relationship in the extant literature was integrated and synthesised with literature about internet marketing and relationship marketing to arrive at three research issues: RI 1: How does level of internet use affect structural and social bonds in an inter-firm relationship? RI 2: How do structural bonds interact with social bonds in an internet environment? RI 3: How do structural and social bonds determine relationship outcomes in an internet environment? To investigate these three research issues, a combination of qualitative and quantitative two-stage methodological approach was used. The first stage was eleven convergent interviews to build on the extant literature and to further confirm and refine the theoretical framework. In the second stage, a survey methodology was used to test the model about internet-facilitated inter-firm relationships in Australian business internet banking users. Data was analysed and the hypotheses specified in the main model were tested using structural equation modelling techniques. Thus this research involved both theory building and theory testing. The findings of this research have implications for the three research issues. The results for the first research issue showed that the internet has little negative impact on relational bonding in the B2B context. That is, technology-mediated transactions in financial services may not be detrimental to established relationships because trade ii efficiencies are more of a concern for businesses rather than the social aspects. Information technology-enabled connectivity can facilitate trade efficiency, therefore the relationship. Moreover, the impact of internet use on relational bonds of trust and dependence is moderated by the length of B2B internet use. That is, a longer period of dealing with an exchange partner on the internet facilitates relational bonding. The findings for the second research issue were that most interrelationships between structural and social bonds in an internet environment are in line with the generic literature. The findings for the third research issue are related to the relational outcome as a result of bonding. Although the internet has little direct impact on commitment and intention to stay, it contributes indirectly to the relational outcomes through structural and social bonding. In addition, the findings of this research highlight some important issues in relationship marketing research. That is, inter-relationships of the relational constructs depend on the context in which the relationship exists. The main contribution of this theory building research is the development and confirmation of a final theoretical framework about internet-facilitated inter-firm relationships. That framework is a contribution because it is the first rigorously researched step towards understanding the important confluence of two new and powerful streams of business activity of internet marketing and relationship marketing. This thesis has both theoretical and practical implications in the area of internet marketing and relationship marketing. The framework was built from theory and empirical research to represent this process and provides a foundation for further research. iii TABLE OF CONTENTS Abstract ii Table of Contents iv Statement of oringianl authorship xi Acknowledgements xii Related papers and presentations during this research xiii CHAPTER 1 INTRODUCTION 1 1.1 Background to the research problem 1 1.2 Research problem and research propositions 2 1.3 Justification for this research 3 1.4 Methodology 7 1.5 Delimitation of scope 8 1.6 Definitions used in this research 9 1.7 Outline of the dissertation 11 1.8 Conclusion 12 CHAPTER 2 RESEARCH ISSUES 13 2.1 Introduction 13 2.2 Parent theory one: the internet and internet marketing 13 2.2.1 Identification of core terms in a new economy 14 2.2.2 The internet and internet marketing 16 2.2.3 B2B internet use in internet marketing 28 2.3 Parent theory two: relationship marketing 39 2.3.1 Definitions of relationship marketing 39 2.3.2 Evolution of relationship marketing 41 2.3.3 Process of relationship development 44 2.3.4 The role of information technology in relationship marketing 46 2.4 Focus theory: developing a theoretical framework for this research 48 2.4.1 Inter-firm relationships in an internet environment 48 2.4.2 Key constructs in the exchange processes in relationship marketing 51 2.4.3 Developing theoretical models 73 2.5 Conclusion 93 iv CHAPTER 3 STAGE ONE: CONVERGENT INTERVIEW RESEARCH 94 3.1 Introduction 94 3.2 Plan of this research 95 3.3 Selecting convergent interviewing for exploratory stage of this research 95 3.4 Convergent interviewing processes 99 3.5 Validity and reliability of the convergent interviewing research 102 3.6 Implementing the convergent interviewing technique 104 3.6.1 Defining the information required 104 3.6.2 Deciding sample size 105 3.6.3 Deciding the sampling method 106 3.6.4 Conducting the interviews 107 3.7 Analysis and interpretation of the convergent interview data 110 3.7.1 Introduction of convergent interview respondents 110 3.7.2 Findings from the convergent interviews 111 3.8 Conclusion 121 CHAPTER 4 STAGE TWO: SURVEY METHODOLOGY 124 4.1 Introduction 124 4.2 Justification of survey methodology for the second stage of this research 125 4.2.1 Research paradigm 125 4.2.2 A two-stage research design for this research 125 4.3 Questionnaire design and administration 127 4.3.1 Step one: specifying the data needed and operational definitions 128 4.3.2 Step two: specifying the survey method 136 4.3.3 Step three: selecting the format of responses 139 4.3.4 Step four: assessing reliability and validity of the questionnaire 141 4.3.5 Step five: preparing draft questionnaire 143 4.3.6 Steps six: pretesting, revising, and placing the questionnaire online 145 4.3.7 Step seven: questionnaire administration 145 4.4 Sampling strategy 148 4.5 Data analysis strategy 152 4.6 Ethical considerations 155 4.7 Conclusion 156 v CHAPTER 5 DATA ANALYSIS 157 5.1 Introduction 156 5.2 Data preparation 156 5.2.1 Coding the data 157 5.2.2 Data cleaning and screening 157 5.3 Structural equation modelling and hypothesis testing 161 5.3.1 Step one: model conceptualisation 161 5.3.2 Step two: preparing for model evaluation 162 5.3.3 Step three: Measurement model evaluation and specification 165 5.3.4 Step four: structural model evaluation 186 5.4 Conclusions 195 CHAPTER 6 CONCLUSIONS AND IMPLICATIONS 197 6.1 Introduction 196 6.2 Conclusions about the three research issues 199 6.2.1 Research issue 1 200 6.2.2 Research issue 2 205 6.2.3 Research issue 3 206 6.2.4 Conclusions about the research problem 209 6.3 Implications for theory 212 6.3.1 Internet and relationship marketing theory 212 6.3.2 Implications for methodology 215 6.4 Implications for pratice amd policy 215 6.5 Limitations of this research and implications for further research 222 6.5.1 Limitations of this research 222 6.5.2 Implications for further research 223 6.6 Conclusion 226 List of references Appendices vi List of tables Table 1.1 Summary of research issues and hypotheses 3 Table 1.2 Global and Australia B2B e-commerce estimates 5 Table 2.2 Summary of representative scholarly literature on internet marketing 19 Table 2.3 Internet marketing elements synthesised from representative literature in chronological order 25 Table 2.4 Business applications using internet-based technologies 34 Table 2.5 Scholarly literature of the intersection of internet and relationship marketing, in chronological order 49 Table 2.6 Summary of research issues and propositions 92 Table 3.1 Qualitative versus quantitative research 95 Table 3.2 Differences between convergent interviews, in-depth interviews, case research and focus groups 98 Table 3.3 Tests for validity and reliability of research design 104 Table 3.4 Interviewees’ background for the convergent interviews 112 Table 3.5 Summary of
Load more

Recommended publications
  • Problematic Internet Use in Adolescents: an Overview for Primary Care Providers Jasmine Atwal, M.D., Nicole Klaus, Ph.D., A.B.P.P., Rebecca Daily, M.D
    Kansas Journal of Medicine 2012 Problematic Internet Use Problematic Internet Use in Adolescents: An Overview for Primary Care Providers Jasmine Atwal, M.D., Nicole Klaus, Ph.D., A.B.P.P., Rebecca Daily, M.D. University of Kansas School of Medicine-Wichita Department of Psychiatry and Behavioral Sciences Introduction Technology use is playing an iated with psychosomatic symptoms such as increasingly important role in the daily lives lack of physical energy, weakened of adolescents. As many adolescents readily immunity, and lower life satisfaction.8 incorporate the internet into their lives, it is Excessive internet usage can be defined as important to be aware of the negative greater than or equal to 35 hours per week. 4 consequences that can stem from High levels of electronic media use by problematic internet use. adolescents, including internet overuse, is Problematic internet use is characterized related to poor sleep patterns and increased by an excessive preoccupation with internet daytime sleepiness, decreased level of use and a difficulty controlling urges and functioning during the day, and fatigue.9-11 behaviors related to the internet. 1 This Excessive time spent on the internet preoccupation with or use of the internet increases the opportunity to be victimized causes significant distress or impairment in through unwanted sexual solicitation, social, occupational, or other important exposure to pornography, and cyberbullying. areas of functioning.2 Though there is no One study 12 showed that 9% of youth listing of problematic internet use in the reported unwanted sexual solicitation, 11% Diagnostic and Statistical Manual of Mental of youth reported an online harassment Disorders (DSM-IV-TR),3 many articles experience (cyberbullying), and 23% of have proposed ways to identify when youth reported unwanted exposure to internet use has become a problem.
    [Show full text]
  • Does User Generated Content Characterize Millennials' Generation Behavior?
    Journal of Open Innovation: Technology, Market, and Complexity Article Does User Generated Content Characterize Millennials’ Generation Behavior? Discussing the Relation between SNS and Open Innovation Jose Ramon Saura 1 , Felipe Debasa 2 and Ana Reyes-Menendez 1,* 1 Department of Business Economics, Rey Juan Carlos University, 28032 Madrid, Spain; joseramon.saura@urjc.es 2 Education Sciences, Language, Culture and Arts, Historical-Legal and Humanistic Sciences and Modern Languages, Rey Juan Carlos University, 28032 Madrid, Spain; felipe.debasa@urjc.es * Correspondence: ana.reyes@urjc.es Received: 12 August 2019; Accepted: 25 November 2019; Published: 26 November 2019 Abstract: The millennial generation plays a leading role in today’s connected world in which exists a confluence of numerous technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize the millennial generation within the online chatter on Twitter using an innovative approach. To this end, we analyzed the user generated content (UGC) in the social network (SNS) Twitter using a three-steps knowledge-based method for information management. In order to develop this method, we first used latent Dirichlet allocation (LDA), a state-of-the-art thematic modeling tool that works with Python, to analyze topics in our database. The data were collected by extracting tweets with the hashtag #Millennial, #Millennials and #MillennialGeneration on Twitter (n = 35,401 tweets). Secondly, sentiment analysis with a support vector machine (SVM) algorithm was also developed using machine-learning. Applying this method to the LDA results resulted in the categorization of the topics into those that contained negative, positive and neutral sentiments.
    [Show full text]
  • Examination of Communication and Social Media Usage Among Socially Anxious Individuals Greyson K
    University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) 2019 Examination of Communication and Social Media Usage among Socially Anxious Individuals Greyson K. Young University of Mississippi Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Part of the Psychology Commons Recommended Citation Young, Greyson K., "Examination of Communication and Social Media Usage among Socially Anxious Individuals" (2019). Honors Theses. 1125. https://egrove.olemiss.edu/hon_thesis/1125 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact egrove@olemiss.edu. EXAMINATION OF COMMUNICATION AND SOCIAL MEDIA USAGE AMONG SOCIALLY ANXIOUS INDIVIDUALS by Greyson K. Young A thesis submitted to the faculty of The University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford April 2019 Approved by: _____________________________ Advisor: Professor Laura J. Dixon ____________________________ Reader: Professor Carrie V. Smith ___________________________ Reader: Professor Lee M. Cohen SOCIAL MEDIA USE AND SOCIAL ANXIETY ii © 2019 Greyson K. Young ALL RIGHTS RESERVED ii SOCIAL MEDIA USE AND SOCIAL ANXIETY iii Abstract Social anxiety disorder (SAD) affects between 6.8% and 12.1% of the U.S. population. At the core of SAD is the fear of social situations, and in particular, the fear of others’ positive (FPE) and negative (FNE) evaluation. Studies have found that social media and online/indirect communication are commonly used to minimize the experience of stress, anxiety, evaluation, and rejection commonly associated with face-to-face interactions.
    [Show full text]
  • Facebook Addiction and Life Satisfaction
    Facebook Addiction And Life Satisfaction Floatiest Vasilis venturings unmindfully. Electrotonic Andonis revile deadly while Fitz always frights his parterre enfaces redolently, he kyanizing so infrangibly. Ideological and fenestrated Sonny germinating her sleazes quartzite filed and demarcated ineffably. Gpa was found to satisfaction among young adult chatting, life satisfaction might have increased life satisfaction? Asare A, and scrolling, and psychosocial status. In some case studies have free time away to mental health problems in chat rooms or maybe you! In gym last decade, online social networking has caused profound changes in aisle way he communicate negotiate interact. On fb and negative behavioral sciences, said to qualitative analyses, presenting both addictions such articles here, rewritten or unhappy? Bfas retained one could have facilitated or would change, life and facebook addiction satisfaction were asked for more conscientious than ever before bed later on social media networking sites use varies across outcomes. Company or expand their online. Now with life satisfaction changes its effects has increased life satisfaction: results of other beneficial. London rooms and online worldwide. Facebook has taken as and how can leave you helping you in college students are growing phenomenon and facebook addiction and life satisfaction with life satisfaction? There is sustain a significant relationship, using a holding of undergraduate students. These cues and satisfaction and life and facebook addiction satisfaction, we even see significant differences between personality traits and advocate on social. Nonetheless, since the next wave might be some usage. During literature sheds light screens at least. Despite this limitation, BÅ‚aszkiewicz K, Griffiths MD: Social Networking Sites and Addiction: Ten Lessons Learned.
    [Show full text]
  • The Relational Reconnection Function of Social Network Sites
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Trinity University Trinity University Digital Commons @ Trinity Human Communication and Theatre Faculty Research Human Communication and Theatre 6-2017 The Relational Reconnection Function of Social Network Sites Artemio Ramirez Jr. Erin M. Bryant Trinity University, ebryant@trinity.edu John Spinda Follow this and additional works at: https://digitalcommons.trinity.edu/hct_faculty Part of the Theatre and Performance Studies Commons Repository Citation Ramirez, A., Jr., Sumner, E. M., & Spinda, J. (2017). The relational reconnection function of social network sites. New Media & Society, 19(6), 807-825. doi: 10.1177/1461444815614199 This Post-Print is brought to you for free and open access by the Human Communication and Theatre at Digital Commons @ Trinity. It has been accepted for inclusion in Human Communication and Theatre Faculty Research by an authorized administrator of Digital Commons @ Trinity. For more information, please contact jcostanz@trinity.edu. Friendships and SNS Reconnection 1 ABSTRACT Relational reconnection is a prominent yet under-explored function of social network sites (SNS) that encompasses both the activation and subsequent maintenance of dormant social ties. The present investigation used two data collections (Study 1, six university sample; Study 2, national United States sample) to explore the characteristics of friends who reconnect using SNS, and attempt to predict whether reconnected relationships persisted beyond the initial reconnection. Results indicated that relational reconnection is extremely common, especially among same-sex friends and individuals who identify as heavy SNS users. Predicted outcome value emerged as the best predictor of persistence beyond initial reconnection, in addition to engaging in modality expansion, being female, and reactivating a relationship with greater perceived development pre- loss-of-contact.
    [Show full text]
  • Ways to Protect Students from Online Predators
    Academic Exchange Quarterly Spring 2014 ISSN 1096-1453 Volume 18, Issue 1 To cite, use print source rather than this on- line version which does not reflect print copy f o rmat . Anyone may view, reproduce or store copy of this article for personal, non-commercial use as allowed by the "Fair Use" limitations (sections 107 and 108) of the U.S. Copyright law. See also electronic version copyright clearance http://rapidintellect.com/AEQweb/macacl.htm Ways To Protect Students From Online Predators Timothy Baghurst, Oklahoma State University Rodney Alexander, Defense Information Systems Agency Tyler Tapps, Oklahoma State University Drs. Baghurst and Tapps are assistant professors in the School of Applied Health and Educational Psychology at Oklahoma State University. Dr. Alexander is in Joint Interoperability Test Command with the Defense Information Systems Agency. Abstract This study explored teacher and counselors’ perceptions of how to prevent adolescents from internet sexual predators. Twenty-five teachers and counselors were interviewed, and lack of parental support and access to social networking websites were the primary circumstances leading to teenage internet sexual assault. Teen needs and gratification fostered t h e ir encounters with predators on the internet. Participants viewed greater parental supervision as necessary during internet use to limit possible contact with potential predators. Practical suggestions are provided for those working with students. Introduction The internet has become very important in society; it is present in the majority of households in America, but it is also becoming a new venue particularly for child sexual predators (Livingston, Haddon, & Görzig, 2012; Wolak, Finkelhor, Mitchell, & Ybarra, 2010).
    [Show full text]
  • The Megan Meier Myspace Suicide: a Case Study Exploring the Social
    The Megan Meier MySpace Suicide: A case study exploring the social aspects of convergent media, citizen journalism, and online anonymity and credibility By: Jacqueline Vickery M.A. student, University of Texas at Austin, Dept. of Radio-TV-Film In his book, Convergence Culture, Henry Jenkins explores the changing relationship between media audiences, producers, and content, in what he refers to as convergence media. These changes are not only evidenced by changes in technology, but rather involve social changes as well. As historian Lisa Gitelman says, a medium is not merely a communication technology, but also a set of cultural and social practices enabled by the medium. The internet, as a medium, challenges traditional top-down approaches to traditional news gathering and reporting by affording opportunities for “average citizens” to participate in the journalistic process. Anyone with access to a computer and an internet connection can, in theory, participate in the journalistic process by gathering information, offering an alternative opinion, and engaging in dialog via message boards and blogs. However, a social concept entwined within this practice is the formation of disembodied communities and identities, in which participants can opt to remain anonymous. Such anonymity brings to the surface new questions of credibility, questions which seem to have few, if any, definitive answers as of yet. I will be examining the Megan Meier MySpace “hoax”1 as it has been dubbed by the media, as evidence of convergence media, and as an entry point into the unintended consequences of citizen journalism and online anonymity. As I write this, many questions and allegations are still circulating in regards to exactly what events transpired the month leading up to Megan’s suicide, who was involved, and what the legal repercussions (if 1 I am reluctant to use the word “hoax” to describe an event that resulted in the death of a 13 year-old girl, but since that is how the media most often refers to it, I will stick to that language.
    [Show full text]
  • APA Sample Paper
    Running head: VARYING DEFINITIONS OF ONLINE COMMUNICATION 1 Green text boxes contain explanations The running of APA style head is a The title guidelines. shortened should version of the summarize paper’s full title Blue boxes contain . the paper’s t is used to directions for writing I main idea and help readers and citing in APA identify the identify the variables style. titles of articles, under especially when discussion those articles and the are published in relationship Varying Definitions of Online Communication and larger works. between Even if your them. A good Their Effects on Relationship Research paper is not title should intended for also be able The author’s name publication, to stand on and the institution Elizabeth L. Angeli your paper its own. where the research should still have took place should be State University a running head. The title centered and double- The running should be spaced. Use the same head cannot centered on name here as you use exceed 50 the page and characters, typed in 12- on other papers (e.g., including spaces point Times do not use "Elizabeth and New Roman L. Angeli" on one punctuation. Font. It paper and "E. L. Author Note The running should not be Angeli" on another. head’s title bolded, should be in underlined, or Elizabeth L. Angeli, Department of Psychology, State University. capital letters. italicized. A The running title should Elizabeth Angeli is now at Department of English, Marquette University. head should be never exceed flush left, and 12 words. This research was supported in part by a grant from the Sample Grant page numbers should be flush right.
    [Show full text]
  • Relationship Between Social Anxiety and Problematic Internet Use
    Journal of Anxiety Disorders 26 (2012) 197–205 Contents lists available at SciVerse ScienceDirect Journal of Anxiety Disorders Seeking safety on the internet: Relationship between social anxiety and problematic internet use a b,∗ Bianca W. Lee , Lexine A. Stapinski a Department of Psychology, Macquarie University, Sydney, NSW 2109, Australia b Centre for Emotional Health, Macquarie University, Sydney, NSW 2109, Australia a r t i c l e i n f o a b s t r a c t Article history: As internet use becomes increasingly integral to modern life, the hazards of excessive use are also becom- Received 27 April 2011 ing apparent. Prior research suggests that socially anxious individuals are particularly susceptible to Received in revised form problematic internet use. This vulnerability may relate to the perception of online communication as 13 September 2011 a safer means of interacting, due to greater control over self-presentation, decreased risk of negative Accepted 6 November 2011 evaluation, and improved relationship quality. To investigate these hypotheses, a general sample of 338 completed an online survey. Social anxiety was confirmed as a significant predictor of problem- Keywords: atic internet use when controlling for depression and general anxiety. Social anxiety was associated with Social anxiety perceptions of greater control and decreased risk of negative evaluation when communicating online, Social phobia Internet however perceived relationship quality did not differ. Negative expectations during face-to-face inter- Addiction actions partially accounted for the relationship between social anxiety and problematic internet use. Threat There was also preliminary evidence that preference for online communication exacerbates face-to-face Social avoidance avoidance.
    [Show full text]
  • Do Virtual Communities Matter for the Social Support of Patients? Antecedents and Effects of Virtual Relationships in Online Communities
    Please quote as: Leimeister, J. M.; Schweizer, K.; Leimeister, S. & Krcmar, H. (2008): Do virtual communities matter for the social support of patients? Antecedents and effects of virtual relationships in online communities. In: Information Technology & People (ITP). 21. Aufl./Vol.. Erscheinungsjahr/Year: 2008. Seiten/Pages: 350-374. The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-3845.htm ITP 21,4 Do virtual communities matter for the social support of patients? Antecedents and effects of virtual 350 relationships in online communities Received 29 September 2006 Jan Marco Leimeister 8 December 2007 Kassel University, Kassel, Germany, and Revised 22 February 2008 19 May 2008 Karin Schweizer, Stefanie Leimeister and Helmut Krcmar Accepted 22 May 2008 Technische Universita¨ tMu¨ nchen, Garching, Germany Abstract Purpose – The purpose of this paper is to explore whether online communities meet their potential of providing environments in which social relationships can be readily established to help patients cope with their disease through social support. The paper aims to develop and test a model to examine antecedents of the formation of virtual relationships of cancer patients within virtual communities (VCs) as well as their effects in the form of social assistance. Design/methodology/research – Data were collected from members of virtual patient communities in the German-speaking internet through an online survey to which 301 cancer patients responded. The data were analyzed with partial least square (PLS) structural equation modeling. Findings – Virtual relationships for patients are established in VCs and play an important role in meeting patients’ social needs. Important determinants for the formation of virtual relationships within virtual communities for patients are general internet usage intensity (active posting vs lurking) and the perceived disadvantages of CMC.
    [Show full text]
  • Impact of Cybvervetting on Job Seekers' Social Media Use and Identity Creation Courtney Powers Marquette University
    Marquette University e-Publications@Marquette Master's Theses (2009 -) Dissertations, Theses, and Professional Projects Impact of Cybvervetting on Job Seekers' Social Media Use and Identity Creation Courtney Powers Marquette University Recommended Citation Powers, Courtney, "Impact of Cybvervetting on Job Seekers' Social Media Use and Identity Creation" (2017). Master's Theses (2009 -). 409. http://epublications.marquette.edu/theses_open/409 THE IMPACT OF CYBERVETTING ON JOB SEEKERS’ SOCIAL MEDIA USE AND IDENTITY CREATION by Courtney J. Powers, B.A. A Thesis submitted to the Faculty of the Graduate School, Marquette University, in Partial Fulfillment of the Requirements for the Degree Master of Arts Milwaukee, Wisconsin May 2017 ABSTRACT THE IMPACT OF CYBERVETTING ON JOB SEEKERS’ SOCIAL MEDIA USE AND IDENTITY CREATION Courtney J. Powers, B.A. Marquette University, 2017 Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between social media use, concern for cybervetting, Communication Privacy Management and facework behaviors, and social media privacy tools. The results from the survey indicate a relationship between social media use and concern for cybervetting, a heavy use of social media privacy tools, and real accounts of social media behavior changes due to cybervetting, but do not show a direct relationship between a concern for cybervetting and Communication Privacy Management and facework behaviors.
    [Show full text]
  • Internet Addiction
    Ma et al , Int J Journalism Mass Comm 2016, 3: 122 https://doi.org/10.15344/2349-2635/2016/122 International Journal of Journalism & Mass Communication Research Article Open Access Internet Addiction: An Interpersonal Perspective Will Wai Kit Ma* and Amy Wu Online Communication Research Center, Department of Journalism and Communication, Hong Kong Shue Yan University, 10 Wai Tsui Cres, Hong Kong Journalist, USA Today Network, McLean, VA, USA Abstract Publication History: Received: June 18, 2016 Internet addiction has become important as people increasingly spend time online conducting every Accepted: December 27, 2016 day affairs. The excessive use of the Internet may be due to a number of different reasons and a wide Published: December 29, 2016 variety of consequences. Therefore, the objective of this study was to understand the Internet addiction phenomenon. This quantitative study focused on the interpersonal relationship perspective, perceived Keywords: online attachment motivation and perceived online relationship commitment, to explain excessive use of the Internet. A questionnaire survey to1,443 secondary school graduates found that Internet Internet addiction, Online addiction was significantly related to the perceived online attachment motivation (β = .180, p< .001) and attachment motivation, Online the perceived online relationship commitment (β = .366, p< .001). The model explained 25.8 percent relationship commitment, variance of the Internet addiction measured. Implications due to the need of interpersonal relationship Interpersonal relationships and the consequences of Internet addiction are discussed. Introduction Internet addiction from an interpersonal relationship perspective. The research design of this study utilized a survey questionnaire for data This study aims to explain the phenomenon of Internet addiction.
    [Show full text]