SCHEDULE–AT-A-GLANCE May 31, 2016

May 31, 2016

SCHEDULE–AT-A-GLANCE 7:30 am – 8:30 am Breakfast & Networking Hall Open

8:10 am – 8:15 am Conference Opening & Welcoming Remarks

8:25 am – 9:10 am The Evolving Role of Retail: How Our Customers are Shopping Sponsored by AMEX

9:10 am – 9:40 am Winning in a Digital Landscape Sponsored by Chase

9:40 am – 10:10 am Wearables and Internet of Things: Transforming In-Store Retail

10:10 am – 10:15 am Fast Five: Understanding Your Competition Sponsored by SEMrush

10:15 am – 10:45 am Networking Break & Networking Hall Open

10:45 am – 11:30 am Morning Concurrent Sessions

• Executive Roundtable: Store Operations Confronts the Reality of New World Retail

• Practical Thoughts on Retail Transformation Sponsored by SAP

• New Ways to Create Meaningful In-Store Experiences Through Technology Sponsored by SAS

• Showcasing Canadian Entrepreneurs: Independent Retail Success Stories Sponsored by AMEX

11:30 am – 1:00 pm Lunch & Networking

11:30 am – 12:30 pm Independent Retailer Luncheon & Roundtables

11:50 am – 12:20 pm Lunch & Learn: Building True Emotional Loyalty Through Non-Transactional Interactions Sponsored by COMARCH

1:00 pm - 1:45 pm Afternoon Concurrent Sessions

• Executive Roundtable: Innovative Retail Brand Strategies and Their Influence on the Future of Marketing – Sponsored by Reshift

• Tomorrow’s Technology-Empowered Employee – Sponsored by Theatro

• Ninja Analytics: The Craft of Transforming Big Data into Insight – Sponsored by NPD Group

• Independent Retailer Day: So We’re Selling Online, Now What? – Sponsored by AMEX

1:45 pm – 2:15 pm Networking Break & Networking Hall Open

2:15 pm – 2:20 pm Fast Five

2:20 pm – 2:50 pm The Rise of Instagram and “Virtual Window Shopping”

2:50 pm – 3:30 pm Integrating Physical and Digital Retail

3:30 pm – 4:15 pm Leveraging Mobile Engagement to Inform the Next Generation of Retail Marketing

4:15 pm – 4:20 pm Day One Closing Remarks

4:20 pm – 5:30 pm STORE Conference & Excellence in Retailing Awards Networking Reception

5:30 pm – 8:30 pm Excellence in Retailing Awards Gala Hosted by Ben Mulroney

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 3 June 1, 2016

SCHEDULE–AT-A-GLANCE 7:30 am – 8:30 am Breakfast & Networking Hall Open

7:30 am – 8:30 am Retail as a Career Scholarship Winners’ Breakfast

8:15 am – 8:30 am Conference Opening & Welcoming Remarks

8:30 am – 9:15 am Personalizing the Retail Experience: Turning Insights Into Action Sponsored by PWC

9:15 am – 9:45 am Managing Global Brands in the New Age of Retail

9:45 am – 10:15 am 2016 Global Economic Outlook: Watching Out for the World’s Biggest Retail Giants

10:15 am – 10:45 am Networking Break & Networking Hall Open

10:45 am – 11:30 am Morning Concurrent Sessions

• Food for Thought: What All Retailers Can Learn from the Myths and Triumphs of Online Grocery • Engaging the Intent-Driven Shopper through Mobile, Social and Local – Sponsored by MEDIATIVE • Using Operational Excellence to Inspire Seamless Customer Experiences – Sponsored by Microsoft • The Modern Merchant: Finding, Inspiring and Developing Greatness

11:30 am – 12:00 pm Practicing Sustainability: Leading the Movement Sponsored by Call2Recycle

12:00 pm – 1:30 pm Lunch & Networking

12:20 pm – 12:40 pm Lunch & Learn Session: Grocery Shopping Simplified: The Making of the New IGA Mobile App Sponsored by Mirego

12:45 pm – 1:15 pm Lunch & Learn Session: The Most Important Decision a Retail CMO Will Ever Make Sponsored by BBDO

1:30 pm – 2:00 pm Tectonic Shifts in European Grocery Retail: Innovation Lessons for Canada

2:00 pm – 2:30 pm T&T Supermarket: Insights Into the Ethnic Consumer

2:30 pm – 3:15 pm The eCommerce Grocery Impact & Implications for Retail

3:15 pm – 3:30 pm Conference Closing Remarks

4:00 pm – 5:00 pm Canadian Grand Prix New Product Awards Cocktail Reception

5:00 pm – 8:30 pm Canadian Grand Prix New Product Awards Gala Hosted by Ben Mulroney

4 Program Sponsor: Tuesday, May 31, 2016

7:30 am – 8:30 am 9:10 am – 9:40 am

Digital & Breakfast & Networking Hall Open Winning in a DigitalGrocery LandscapeMarketing Operations Merchant Ecommerce Shopin 8:00 am – 8:15 am

Conference Opening & Welcoming Remarks The future of winning the customer is not just cleverly Michael Medline adding digital to a retail experience. It is rooted in a PRESIDENT & CEO seamless, 360-degree marketing immersion across CANADIAN TIRE CORPORATION the retail and digital landscape, with the client at Diane J. Brisebois the center and mobile as the primary tool. Sephora PRESIDENT & CEO is doing this, and achieving it in a different way than RETAIL COUNCIL OF CANADA anyone else. Calvin McDonald, Sephora’s Canadian- born and bred CEO, will discuss how his team CONFERENCE EMCC combines innovation and collaboration to bring their Kevin Graff unique “teach, inspire, play” approach alive across the PRESIDENT digital landscape, as well as provide highlights of how GRAFF RETAIL their “Let’s Beauty Together” concept will soon be unmissable in Toronto. 8:25 am – 9:10 am Sponsored by Chase The Evolving Role of Retail:

How Our Customers are Shopping Digital & Calvin McDonald Grocery Marketing Operations Merchant Ecommerce Shopin PRESIDENT & CEO SEPHORA AMERICAS

9:40 am – 10:10 am The definition of retail has changed for consumers. Shopping is no longer about utility, but instead Wearables and Internet of Things: about entertainment. Experiential shopping creates Transforming In-Store Retail Digital & Digital & an emotional connection to every aspect of our Grocery GroceryMarketing MarketingOperations OperationsMerchant EcommerceMerchant EcommerceShopin Shopin customers’ lives. During this session Marc Metrick, President of Saks Fifth Avenue, will present how the Saks Canada stores at Eaton Centre and Sherway Gardens were built with this vision in mind, and how With a bold vision to effortlessly merge the the Saks business will continue on this journey with excitement of physical store with the convenience the consumer. of the online world, retail revolutionary and former Amazon executive Nadia Shouraboura describes Sponsored by AMEX Hointer. This leading-edge hybrid concept started with one apparel chain in Seattle and now has stores Marc Metrick PRESIDENT in San Francisco, New York London and Singapore. SAKS FIFTH AVENUE The success of this technology platform is also now being licenced to other retailers. Come hear about why there is such buzz about Hointer and see the future of retail for yourself.

Nadia Shouraboura CEO HOINTER FORMER VP TECHNOLOGY AMAZON

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 5 10:10 am – 10:15 am New Ways to Create Meaningful In-Store Digital & Experiences Through GroceryTechnologyMarketing Operations Merchant Ecommerce Shopin Fast Five: Understanding Your Competition Intense competition has opened the door for hundreds of digital agencies to enter the market. Real-time-in-store analytics are finally paving the Many large companies have greatly expanded their way to effectively bridge digital and physical store own internal digital marketing teams as well. Help marketplaces. Learn how both increased loyalty and your team to compete by providing them with the a more customized shopping experience are possible right tools to get the job done. with beacon driven in-store marketing technology and a different way considering data, analytics and Sponsored by SEMRush the Internet of things. Michael Sherry Sponsored by SAS VICE-PRESIDENT OF SALES SEMRUSH Monique Duquette CUSTOMER INTELLIGENCE LEAD 10:15 am – 10:45 am SAS CANADA Networking Break & Networking Hall Open Practical Thoughts on Retail TransformationDigital & Digital & Grocery Marketing Operations GroceryMerchant MarketingEcommerce OperationsShopin Merchant Ecommerce Shopin 10:45 am – 11:30 am

Morning Concurrent Sessions Transformation and change are the underpinning of Executive Roundtable: Store Operations retail today as customers expect retailers to provide Confronts The Reality of New World Retail a Digitalcomparable & online experience to Amazon which Grocery Marketing Operations Merchant Ecommerce Shopin employs 20,000 engineers and a $12B R&D budget. Successful retailers will have to learn to become technology companies in order to stay relevant to the consumer but they will have to do it on a much Not only are customers more demanding, but smaller budget. A key differentiator will be how they competition is also fiercer, the tension between choose to leverage their existing assets including the physical and online selling is more prolific, and staff brick & mortar. Hear some of the key learnings that are insisting on more rewarding work experiences. Raif has drawn from Loblaw’s journey building an Learn how leading retailers are meeting these omni-channel experience across Joe Fresh, Beauty challenges and winning with customers and staff Boutique, two loyalty programs and Click & Collect alike. online grocery in four banners.

MODERATOR Sponsored by SAP Kevin Graff PRESIDENT GRAFF RETAIL PANELISTS: Terry Davis CEO HOME HARDWARE Laine Ferguson VICE PRESIDENT, RETAIL THE BODY SHOP Sean Taylor VICE PRESIDENT / GENERAL MANAGER WINE RACK

6 Program Sponsor: Digital & Grocery Marketing Operations Merchant Ecommerce Shopin

Independent Retailer Day Session - Showcasing 11:50 am – 12:20 pm Canadian Entrepreneurs: Independent Retail Lunch & Learn: Building True Emotional Loyalty Success Stories Digital & Through Non-Transactional InteractionsGrocery Marketing Operations Merchant Ecommerce Shopin

Truly for small Canadian retailers it has never been Most loyalty programs are based on the idea of more challenging - or exciting - in these disruptive rewarding a customer for their purchase. This limits times. However, there are great examples of small their engagement with customers to one or two retailers who have carved-out defendable positions interactions. As a result, increasing the attractiveness in the marketplace and are finding their way into of loyalty schemes usually means increasing the cost the hearts and minds of consumers. This session will of programs (customers receive more points, or get uncover the secrets of small Canadian entrepreneurs better rewards for less) which reduces overall ROI. who are surviving and thriving in the face of Using multiple touch points like gamification, social overwhelming retail competition. and digital interactions, rewards, lotteries, and in- store beacon technology, retail marketers can find Through this highly engaging panel discussion, new sources of engagement and strong emotional panelists will showcase their disruptive strategies connections that drive loyalty at a fraction of the on retail concepts, formats, sales channel models, cost. In this session, new cost-effective ways of store designs & visuals, branding, marketing, PR, leveraging emotional loyalty to increase customer product development and extensions. Your will gain engagement will be presented and discussed. knowledge into their big hairy audacious goals, hurdles & victories and lessons they learned along the Sponsored by COMARCH way. Lukasz Sloniewski Sponsored by AMEX CONSULTING DIRECTOR COMARCH MODERATOR Craig Patterson CEO & EDITOR IN CHIEF RETAIL INSIDER PANELISTS Steve Kaminski CHAIRMAN & CEO TERRA20 Kristy Wieber CO-FOUNDER AND PRESIDENT RENT FROCK REPEAT Aaron Slade DEVELOPMENT SNAKES AND LATTES

11:30 am – 1:00 am

Lunch & Networking

11:30 am – 12:30 pm

Independent Retailer Luncheon & Roundtables CAFÉ 1020

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 7 1:00 pm – 1:45 pm Tomorrow’s Technology-Empowered EmployeeDigital & Digital & Grocery GroceryMarketing MarketingOperations OperationsMerchant EcommerceMerchant EcommerceShopin Shopin Afternoon Concurrent Sessions

Executive Roundtable: Innovative Retail Brand As technology is changing how customers buy, retail

Strategies and Their Influence on the Future of Digital & Grocery Marketing Operations employeesMerchant Ecommerce willShopin need to become even more adept at Marketing anticipating and surpassing customer expectations.

In this session, learn how mobile technology can be used to improve in-store, inter-employee Canada’s top retail marketers face many similar communication, collaboration and sharing to challenges and yet find unique ways to address ultimately deliver the best, immediately informed, them, innovate, and breakthrough. Hear how these product knowledge to the customer. visionaries are strategizing and approaching such realities as: Sponsored by Theatro

• Changing customer habits and preferences Chris Todd PRESIDENT AND CEO • Marketing across an increasing number of screens THEATRO and platforms

Ninja Analytics: The Craft of Transforming Big Digital & • Using data to enable precision targeting, Data into Insight Grocery Marketing Operations Merchant Ecommerce Shopin customization & personalization

Sponsored by Reshift

MODERATOR Big data, machine learning, sales trends, product assortment reports, internal sales analyses, third party Steve Buors research, geographic, demographic and seasonal CEO & CO-FOUNDER trending are all available to today’s merchant - but RESHIFT MEDIA using this intelligence to effectively mine for insight PANELISTS and inform instinct has become a sophisticated Erin Young skill. This session will explore how analytics have CHIEF MARKETING & MERCHANDISING OFFICER transformed contemporary merchandising. WELL.CA Sponsored by NPD Group Andrea Fiederer EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER FACILITATOR GOEASY LTD. Rick Brown Nicolas Gaudreau EXECUTIVE DIRECTOR, FASHION, PRESTIGE BEAUTY, AND SOLUTIONS CMO THE NPD GROUP, INC. GROUPE DYNAMITE PANELISTS Peter Housley CMO Sandy Silva INDOCHINO CANADIAN FASHION AND BEAUTY INDUSTRY ANALYST THE NPD GROUP, INC. Andrew Nichols MANAGING DIRECTOR CROCS Martin Vander Velden VICE PRESIDENT MERCHANDISING BEST BUY CANADA

8 Program Sponsor: Independent Retailer Day Session: So We’re 2:20 pm – 2:50 pm

Selling Online, Now What? Digital & Grocery Marketing Operations Merchant Ecommerce Shopin The Rise of Instagram and CAFÉ 1020 Digital & Digital & “Virtual WindowGrocery Shopping”Marketing Operations Merchant EcommerceGrocery ShopinMarketing Operations Merchant Ecommerce Shopin

Independent retailers across the country are expanding their reach by powering up their online In this session, Marne Levine, Chief Operating stores. This e-commerce presence can help expand Officer at Instagram will explore the rise of visual their customer base and enhance sales. How can a communication and the impact on retail and beyond. small retailer increase their e-commerce footprint? 2015 was the first year the Oxford Dictionary did In this session, successful business owners and not name a “word of the year,” but rather the image e-commerce experts will come together to discuss of “The Face With Tears of Joy.” In the wake of e-commerce strategies that retailers of all sizes can the shift from desktop to mobile, there has been a use to expand their e-commerce business. How do I fundamental shift in the way we communicate from sell to the United States and other global markets? Is text to images. Join Marne’s session to hear more my mobile site important? Does my website support about Instagram’s story from startup to household my brand? How can I use social media to market name, real-world examples of retailers who are my site? These and many other questions will be succeeding with image-based marketing, and how answered. Instagram has become the virtual shop window where retailers can reach shoppers on-the-go. Sponsored by AMEX

FACILITATOR Marne Levine COO Isabelle Racicot INSTAGRAM TV & RADIO HOST FOUNDER 2:50 pm – 3:30 pm WWW.PICOUM.COM

PANELISTS Integrating Physical and Digital RetailDigital & Grocery Marketing Operations Merchant Ecommerce Shopin Bob Ianson OWNER HEIRLOOM LINENS Dax Dasilva Frank & Oak is a Canadian success story. Its online FOUNDER & CEO brand has transitioned to a bricks and mortar LIGHTSPEED presence and Ethan Song, the company’s founder FOUNDER and CEO will share stories about the journey and NEVER APART how having a deep understanding of each of its consumers has been critical on this trajectory. Joe 1:45 pm – 2:15 pm Jackman, CEO, Jackman Reinvents & Ethan will discuss how your company can merge its physical Networking Break & Networking Hall Open and digital store data to create a remarkable relationship and experience with your consumers. 2:15 pm – 2:20 pm HOST Fast Five Joe Jackman FOUNDER & CEO JACKMAN REINVENTS

A Fireside Chat with:

Ethan Song CO-FOUNDER, CEO & CREATIVE DIRECTOR FRANK & OAK

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 9 3:30 pm – 4:15 pm 4:15 – 4:20 pm

Leveraging Mobile Engagement to Inform the Day One Closing Remarks

Next Generation of Retail Marketing Digital & Grocery Marketing Operations Merchant Ecommerce Shopin 4:20 pm – 5:30 pm

STORE Conference & Excellence in Retailing Awards Combined Networking Reception Our phones have become witnesses to our accomplishments. As we live symbiotically within our apps, there are an ever-increasing number of victories 5:30 pm – 8:30 pm in our digital lives – like achieving a workout goal, beating a high score in a game that are of value to us Excellence in Retailing Awards Gala but which are not celebrated justly through simple Each year, Retail Council of Canada recognizes the buttons and banners. best of the best in the retail industry at the Excellence in Retailing Awards Gala. This is your opportunity to Brand engagement on mobile cannot be a rehash recognize your team’s hard work and shine amongst of the old model – it must be re-designed and re- industry peers. imagined. Brands can no longer be interrupters; they need to be reciprocators, natively threaded into these HOST moments to deliver unexpected value for consumers. Brian will discuss the next generation of advertising Ben Mulroney on the smartphone channel, identifying how brands PROFESSIONAL EMCEE AND ANCHOR can at last capitalize on and reward everyday CTV’S ETALK activities.

Brian Wong CO- FOUNDER & CEO KIIP

10 Program Sponsor: Wednesday, June 1, 2016

7:30 am – 8:30 am 9:15 am – 9:45 am

Breakfast & Networking Hall Open Managing Global Brands in the

New Age of Retail Digital & Grocery Marketing Operations Merchant Shopin 7:30 am – 8:30 am Ecommerce

Retail as a Career Scholarship Winners’ Breakfast In this session, Nicholas F. Martire, will speak about how Call it Spring, the #1 global footwear brand 8:15 am – 8:30 am for the i-Generation, is evolving inside the ALDO Group to be at the forefront of the ever-changing Conference Opening & Welcoming Remarks landscape of retail. As Call it Spring’s Head Merchant, Nicholas will discuss 360-degree brand strategy: Diane J. Brisebois how the brand adapts to modern-day trends, their PRESIDENT & CEO RETAIL COUNCIL OF CANADA go-to-market process, innovation in mobile, and how he is leading the brand’s transformation to be Grant Froese more wholesale and online based to complement CHIEF OPERATING OFFICER ALDO Group’s global retail platform. This is the LOBLAW COMPANIES LTD. session to attend if you are looking to hear the latest CONFERENCE EMCEE perspective on how to manage your brand strategy, and adapt with the distribution channels of the Kevin Graff future! PRESIDENT GRAFF RETAIL Nicholas Martire 8:30 am – 9:15 am VICE PRESIDENT ALDO GROUP NORTH AMERICA, CALL IT SPRING

Personalizing the Retail Experience: 9:45 am – 10:15 am Turning Insights to Action Digital & Grocery Marketing Operations Merchant Ecommerce Shopin 2016 Global Economic Outlook: Watching out

for the World’s Biggest Retail Giants Digital & Grocery Marketing Operations Merchant Ecommerce Shopin

In retail today, every successful innovation rapidly becomes the new standard for which other retailers are measured against. This year, PwC’s Who will be retail’s movers and shakers in 2016? Dr. global shopping survey, Total Retail, highlights Ira Kalish, Chief Global Economist at Deloitte, predicts how personalization has now become a dominant the industry’s biggest global influencers and which customer engagement feature sought by shoppers. markets to watch. PwC’s Retail Partner, Ted Salter, will walk through the insights from that survey and discuss how retailers Sharing insights from Deloitte’s 19th annual “Global around the globe are turning those insights into Powers of Retailing” report, Dr. Kalish will explore the action. Ted will be joined by innovators from the leading retailers by geography and product sector, Canadian retail community to discuss how they are fastest-growing firms and e-commerce pace-setters. approaching personalization with their customers. He will also provide a global economic outlook,

Sponsored by PWC forecasting which trends will drive retail growth and disruption over the next 12 months. Ted Salter PARTNER, CONSULTING Ira Kalish PWC CANADA CHIEF GLOBAL ECONOMIST DELOITTE RESEARCH

10:15 am – 10:45 am

Networking Break & Exhibits Open

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 11 10:45 am – 11:30 am Using Operational Excellence to Inspire

Seamless Customer Experiences Digital & Morning Concurrent Sessions Grocery Marketing Operations Merchant Ecommerce Shopin

Food for Thought: What All Retailers Can Learn

from the Myths and Triumphs of Online GroceryDigital & Digital & Grocery Marketing Operations GroceryMerchant EcommerceMarketing ShopinOperations Today’sMerchant EcommerceretailerShopin understands the importance of a compelling customer experience. What’s less clear is how we get there. With 85 locations across North America, Stitch It Clothing Alterations & Dry Do people actually order “fresh” produce online? Cleaning is a family owned Canadian company that Will aging boomers consider switching their regular provides a service for both consumers and fashion trip to the grocery store for an online service? Does retailers. They’ve equipped their associates with the ordering grocery online mean a price premium will latest technologies to provide new ways to improve be charged on the foods ordered? Can food retailers their processes, connect with customers and raise ever make money? the bar of customer service by focusing on the in store experience. People, culture and technology Online grocery is expected to grow at an 18- come together at Stitch It to elevate the customer 21% CAGR over the next five years. With such an experience. This session reviews best practices from impressive increase, grocery is uniquely able to the Stitch It model that can be used to help retailers understand the details of how customers buy online. of all sizes improve front line services.

In this session, gain insights, strategies, capabilities Sponsored by Microsoft and tactics that have been successfully used in Dave Rodgerson grocery in both the US and other markets and MICROSOFT CANADA understand how these learnings can be applied to RETAIL INDUSTRY LEADER your industry in Canada. Jennifer Baird Randy Burt PRESIDENT PARTNER STITCH IT CLOTHING ALTERATIONS A.T. KEARNEY CONSUMER AND RETAIL PRACTICE The Modern Merchant: Finding, Inspiring Vishwa Chandra and Developing Greatness Digital & VP RETAIL ACCOUNTS Grocery Marketing Operations Merchant Ecommerce Shopin INSTACART

Engaging the Intent-Driven Shopper

Through Mobile, Social and Local Digital & Grocery Marketing Operations TheMerchant alchemyEcommerce betweenShopin art, science, psychology and gross margin strategy are increasingly becoming the hallmark of retail success. Equally demanding is recruiting, training and retaining this specialized talent. Join us to explore how Canadian retailers The consumer of the future is online…all the time. To are cultivating digitally fluent teams that can both keep up with the constantly connected customer, translate data to identify customer opportunities and businesses need to ensure they are found online, nourish business partnerships. whenever, wherever and however the consumer is searching for them. Retailers that are successful in MODERATOR generating demand, increasing brand awareness, and driving foot traffic into stores will be the ones who Jackie Ross provide relevant content that meets the intent of the PRINCIPAL & LEAD RECRUITER modern consumer. Furthermore, savvy retailers will JROSS RETAIL RECRUITERS build online and in store opportunities that enrich PANELISTS and galvanize the experience for the intent driven shopper, ultimately leading to an increase in sales and Shari Mogk-Edwards revenue. VICE PRESIDENT, PRODUCTS, SALES AND MERCHANDISING LCBO

Drew Cashmore Jane Nakamachi DIRECTOR OF SALES VICE PRESIDENT,MERCHANDISING PLANNING AND STRATEGY WALMART MEDIA GROUP CANADIAN TIRE RETAIL Chris Pinkerton VP CLIENT DEVELOPMENT MEDIATIVE

12 Program Sponsor: 11:30 am – 12:00 pm 12:45 pm – 1:15 pm

Practicing Sustainability: The Most Important Decision a Retail CMO Digital & Grocery Marketing Operations Merchant Shopin Leading the Movement Digital & Digital & Will Ever Make Ecommerce Grocery MarketingGrocery OperationsMarketing OperationsMerchant EcommerceMerchant ShopinEcommerce Shopin

Among the many strategic decisions a CMO has What does sustainability mean to your organization? to make, there’s one that trumps them all. A great How does it impact the way your customers shop retail brand isn’t just about what you sell — it’s about your stores and make decisions on what they buy? what you stand for. Learn how a compelling Brand Learn how the various cutting edge programs Purpose attracts consumers, meaningfully separates and strategies these senior retail leaders are you from your competitors, and dictates your retail implementing are changing expectations. brand strategy. Leverage this simple principle of great brands to drive your business. Sponsored by Call2Recycle Sponsored by BBDO Canada MODERATOR Joe Zenobio Dom Caruso PRESIDENT AND CEO EXECUTIVE DIRECTOR BBDO CANADA CALL2RECYCLE CANADA PANELISTS 1:30 pm – 2:00 pm Steve Matyas PRESIDENT & CEO Tectonic Shifts in European Grocery Retail:

STAPLES CANADA Innovation Lessons for Canada Digital & Grocery Marketing Operations Merchant Ecommerce Shopin Stefan Sjöstrand PRESIDENT IKEA CANADA Discounters and online formats have disrupted 12:00 pm – 1:30 pm European’s grocery retail markets. After almost 15 years of “maturity”, these new players have Lunch & Networking transformed individual markets and are an emerging pan-European force. Grocery retail experts Oliver 12:20 pm – 12:40 pm Wyman provide their views on the key questions surrounding anticipated break throughs and who Lunch & Learn Session: Grocery Shopping will emerge victorious, and, illustrate parallels to the

Simplified: The Making of the New IGA Mobile App CanadianDigital &retail landscape. Grocery Marketing Operations Merchant Ecommerce Shopin

James Bacos MANAGING PARTNER, RETAIL AND CONSUMER GOODS PRACTICE OLIVER WYMAN GERMANY Following the launch its new iga.net corporate website and eCommerce platform, Sobeys wanted to Fred Thomas-Dupuis continue innovating and offer added-value services PARTNER, RETAIL AND CONSUMER GOODS PRACTICE to its clients. The company aimed at providing its OLIVER WYMAN CANADA customers with mobile-driven features that would assist them during their pre-shopping activities and enrich their in-store shopping experience. Sobeys chose to develop a new user-friendly IGA mobile app available on both iOS and Android platforms. From scanning products to browsing through a personalized flyer based on user behaviour, the new app offers enhanced personalization to IGA customers. In this session, hear about the creation process of the IGA mobile application and share their insights on how to successfully lead a digital project of this scope.