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Introducing the Certificate Program in Strategic Media & Entertainment Management in academic collaboration with SPJIMR. Be fearless in the pursuit of whatever sets your soul on fire REDEFINE YOUR CAREER Benefits At the end of this program, the participants are expected to have the following: Careers are made in mind first and the right program shapes it later. The Media and Entertainment Industry • Proficiency with the business dynamics of various arms of the Industry, including the old and emerging business models in Media and Entertainment industry is going through futuristic tectonic shifts where traditional media models are being challenged every day and • To be well equipped with the opportunities and challenges of digital media professionals are required to provide seamless client solutions that encompass traditional as well as new age • Working knowledge of operating models and structures, market dynamics and consumer insights • Operational knowledge of various management functions that aid in the successful functioning of any media. This is where it becomes important to choose the right program to redefine your career. The Times of Media and Entertainment firm • All relevant tools and skills that complement effective execution of any business operation in a Media India Group in association with SPJIMR, a top-10 ranked Indian B-School, presents a course that will equip and Entertainment firm media managers to face the digital revolution. Presenting the Certificate Program in Strategic Media & Features Entertainment Management, a learn-while-you-earn program that helps working professionals get not only 11-month Certificate Program a good grounding of the fundamentals of management but also gain insights that can help build a rewarding • An 11-month intense and immersive program with general management courses and media and entertainment specific 26 courses, 1 workshop, and a 2-month career-oriented career. Designed to help its participants master general management and marketing principles, while focusing immersive project on digital media, this course has been curated by a stellar Academic Council and iconic Advisory Council • There would be two campus immersions where the learner would stay and learn at the SPJIMR Mumbai campus twice during the course of the Program, for one week at the comprising CEOs and market leaders. Taught by a core faculty from SPJIMR and the industry representing beginning and one week at the end • The course will also include path-breaking creative workshops from corporate leaders and traditional and new media, it will equip media professionals to thrive in the new world of media and industry experts and give learners a detailed exposure to digital media • The course curriculum will be delivered at TCLL centres in Delhi, Mumbai, and Bengaluru entertainment. The program coverage includes, inter alia, the business drivers of music, film, print and digital via Live Virtual Interactive Platform media, and entertainment formats. The participants will attend classes at TCLL’s state-of-the-art learning • The program would be delivered by best-in-class faculty and decorated business executives from the Industry centres in Delhi, Mumbai, and Bengaluru, along with immersions at the SPJIMR campus. • This being a learner-centric and career-oriented program, there would be several industry interventions including guest lectures, practice school sessions, and experiential immersions • Career Mentoring by seasoned and highly successful industry executives PAYMENT SCHEDULE DUCT At time of Registration O ION PR Course Fee Service Tax* Total Fee Payable to 1,00,000 15,000 1,15,000 TCLL Hostel Fee RE 0 0 0 SPJIMR Media Management SE A New Media Technologies 1,15,000 Media Production R C H Before start of Term 1 T & N Course Fee Service Tax* Total Fee Payable to E R E Business Statistics 2,60,000 39,000 2,99,000 TCLL M Strategic P M & E Analytics and Tools O N Business Economics Hostel Fee Media Media Research O Design Thinking R Media & Consumer Behaviour & T R 9,000 0 9,000 SPJIMR I I Media Planning & Buying Entertainment N G V Media Laws 3,08,000 N Management Ethics & Conscious Capitalism E PRIME Before start of Term 2 Course Fee Service Tax* Total Fee Payable to 2,40,000 36,000 2,76,000 TCLL T Hostel Fee N TV Radio E Management Practices Financial Accounting & Management Print 0 0 0 SPJIMR I M Marketing Management Digital M & E N 2,76,000 E Human Resource Management Cinema/Film D U G Business Communication Creativity Workshops S A Selling & Negotiation Skills T R N Advertising & Sales Promotion M Y A Marketing Campaigns & A ADMISSION PROCESS M Events R & K E G T N I Written Examination - 40% Statement of Purpose (SOP) - 10% Interview - 50% ELIGIBILITY PROGRAM FEE PROGRAM FEE STRUCTURE • Bachelor’s Degree or its equivalent in any discipline with minimum 50% `6,00,000/- + Applicable taxes* Course Fee 6,00,000 aggregate marks or equivalent CGPA Loan facility from banks available* Service Tax* 90,000 • 3 years’ managerial / entrepreneurial / Total Fee 6,90,000 professional experience after Hostel Fee 9,000 graduation as on program Total 6,99,000 commencement date * Service Tax is as per current rate. Service Tax or any other tax as applicable would be as per applicable rate * Service Tax is as per current rate. Service Tax or any other tax as applicable would be as per applicable rate STRATEGIC E N T E C MANAGEMENT P R E R T R O A T M G I I N F R E I M A D C E M A I A N T I T & N E GENERAL MANAGEMENT MEDIA SPECIALISED MEDIA PROJECTS Course Credit Course Credit Course Credit Course Credit Media Management 0.5 Media Production 1.0 Media Agency Creativity Management 0.5 Workshop 0.5 Management Practices 0.5 Media & Consumer Behaviour 1.0 Broadcast 0.5 Project Business Economics 0.5 Media Planning & Buying 1.0 Video 1.0 Financial Accounting & Management 1.0 Media Laws 1.0 Broadcast Audio 0.5 Marketing Management 1.0 Media Distribution 0.5 Publishing & Advertising, Campaigns & Events Print 0.5 Human Resource Management 0.5 Management 1.0 Motion Selling & Negotiation Skills 1.0 M&E Analytics and Tools 1.0 Pictures / Films 0.5 Business Statistics 1.0 Media Research 0.5 Digital M & E 1.0 Business Communication 0.5 Ethics and Conscious Capitalism 0.5 Design Thinking 0.5 New Media technologies 0.5 Total Total Total Total Credits 7.0 Credits 8.0 Credits 3.5 Credits 1.5 Total Credits for Teaching Hours 20.0 SUBJECT AREA Total Teaching Hours 300.0 Notes: Planned Non-Teaching Hours 300.0 1) 1 Credit is equal to 15 classroom teaching Total Program Hours 600.0 hours and 30 non-teaching hours Credits for Non-Teaching Hours 10.0 2) 2 On-Campus immersions @ SPJIMR Campus, Total Program Credits 30.0 of 1 Week each - One at the beginning of the program and one at the end of the program Assessment For course with one credit: Two written assignments plus one exam 3) Project to be submitted and evaluated (through a Viva Voce) at SPJIMR campus For course with 1/2 credit: One written assignment plus one exam ADVISORY COUNCIL ADVISORY COUNCIL Dr Ranjan Banerjee CVL Srinivas Dean, SPJIMR, Mumbai CEO, South Asia, GroupM Dr. Ranjan Banerjee joined as the Dean of SPJIMR Mumbai in June, 2015. He holds a B.Tech from IIT Bombay, an MBA from IIM Calcutta and a PhD in Management from A media veteran of 20 years, Srini was part of the startup team at HTA Fulcrum the Carlson School of Management, University of Minnesota, USA. Having worked for (now Mindshare Fulcrum), India's first media standalone agency for the Unilever business. leading FMCG companies like Asian Paints, Vadilal, and Hindustan Unilever, he was also After the formation of GroupM in India, Srini helped set up Maxus in India and later took Group COO of Insta Worldwide. Dr. Banerjee has also consulted for leading Indian the agency brand to Asia-Pacific as its first regional CEO. Maxus is today one of the global and multinational companies like BASF, Legrand, Vodafone, AXA, Philips, agencies of GroupM and owes a large part of its success to its India operations. Srini was Madura Garments, etc. He has taught at leading B-schools like the Carlson School, in Madison Media for close to 6 years and was tasked with expanding the agency outside of University of Minnesota, SMU Singapore, IIM Calcutta and Great Lakes, and has Mumbai. He was COO Madison and helped the agency win several blue chip clients in India published articles in Harvard Business Review online (www.hbr.org). Last year, he was including Coca-Cola, a client he was closely associated with for several years. He has also invited to lead a workshop for international deans at the GMAC conference in Miami, USA. worked with Unilever, Vodafone, Samsung, Nokia, Perfetti, and more. He has contributed invited articles on the future of management education for Business World, Business India, and Forbes. Prashant Panday Raj Nayak Managing Director & CEO, Radio Mirchi (ENIL) CEO of Colors and Rishtey, Viacom 18 Media Pvt Ltd Over the last 16 years, Panday has played a significant role in making Mirchi the #1 radio Raj Nayak is an industry veteran whose foresight has made Colors a name synonymous brand in the country. In 2008, Mirchi was rated the #1 media brand – ahead of The Times of with Hindi General Entertainment in India. In 2011, Raj took charge as CEO of Colors, India and Star Plus in the IMRB- Pitch survey. More recently in 2016, it was recognised as one Viacom18’s flagship brand in the entertainment space and heralded the launch of Rishtey FTA and FTA GEC movie channel, Rishtey Cineplex – which has already become of the Top 50 brands in the country, a “Master Connector” brand with a massive people No.1 and No.2 in the FTA space respectively.

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