Introducing the Certificate Program in Strategic Media & Entertainment Management in academic collaboration with SPJIMR. Be fearless in the pursuit of whatever sets your soul on fire REDEFINE YOUR CAREER Benefits

At the end of this program, the participants are expected to have the following: Careers are made in mind first and the right program shapes it later. The Media and Entertainment Industry • Proficiency with the business dynamics of various arms of the Industry, including the old and emerging business models in Media and Entertainment industry is going through futuristic tectonic shifts where traditional media models are being challenged every day and • To be well equipped with the opportunities and challenges of digital media professionals are required to provide seamless client solutions that encompass traditional as well as new age • Working knowledge of operating models and structures, market dynamics and consumer insights • Operational knowledge of various management functions that aid in the successful functioning of any media. This is where it becomes important to choose the right program to redefine your career. The Times of Media and Entertainment firm • All relevant tools and skills that complement effective execution of any business operation in a Media India Group in association with SPJIMR, a top-10 ranked Indian B-School, presents a course that will equip and Entertainment firm media managers to face the digital revolution. Presenting the Certificate Program in Strategic Media & Features Entertainment Management, a learn-while-you-earn program that helps working professionals get not only 11-month Certificate Program a good grounding of the fundamentals of management but also gain insights that can help build a rewarding • An 11-month intense and immersive program with general management courses and media and entertainment specific 26 courses, 1 workshop, and a 2-month career-oriented career. Designed to help its participants master general management and marketing principles, while focusing immersive project on digital media, this course has been curated by a stellar Academic Council and iconic Advisory Council • There would be two campus immersions where the learner would stay and learn at the SPJIMR Mumbai campus twice during the course of the Program, for one week at the comprising CEOs and market leaders. Taught by a core faculty from SPJIMR and the industry representing beginning and one week at the end • The course will also include path-breaking creative workshops from corporate leaders and traditional and new media, it will equip media professionals to thrive in the new world of media and industry experts and give learners a detailed exposure to digital media • The course curriculum will be delivered at TCLL centres in Delhi, Mumbai, and Bengaluru entertainment. The program coverage includes, inter alia, the business drivers of music, film, print and digital via Live Virtual Interactive Platform media, and entertainment formats. The participants will attend classes at TCLL’s state-of-the-art learning • The program would be delivered by best-in-class faculty and decorated business executives from the Industry centres in Delhi, Mumbai, and Bengaluru, along with immersions at the SPJIMR campus. • This being a learner-centric and career-oriented program, there would be several industry interventions including guest lectures, practice school sessions, and experiential immersions • Career Mentoring by seasoned and highly successful industry executives PAYMENT SCHEDULE

DUCT At time of Registration O ION PR Course Fee Service Tax* Total Fee Payable to 1,00,000 15,000 1,15,000 TCLL Hostel Fee RE 0 0 0 SPJIMR Media Management SE New Media Technologies A 1,15,000 Media Production R C H Before start of Term 1

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E R E Business Statistics 2,60,000 39,000 2,99,000 TCLL

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Media & Consumer Behaviour & T R 9,000 0 9,000 SPJIMR

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V Media Laws 3,08,000 N Management Ethics & Conscious Capitalism

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ELIGIBILITY PROGRAM FEE PROGRAM FEE STRUCTURE • Bachelor’s Degree or its equivalent in any discipline with minimum 50% `6,00,000/- + Applicable taxes* Course Fee 6,00,000 aggregate marks or equivalent CGPA Loan facility from banks available* Service Tax* 90,000 • 3 years’ managerial / entrepreneurial / Total Fee 6,90,000 professional experience after Hostel Fee 9,000 graduation as on program Total 6,99,000 commencement date

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C F A F C T T C Planned Non-Teaching Hours T T T Selling & Negotiation Skills Media Management Management Practices Business Economics Financial Accounting & Management Marketing Management Human Resource Management Business Statistics Business Communication Design Thinking SUBJECT AREA SUBJECT ADVISORY COUNCIL ADVISORY COUNCIL

Dr Ranjan Banerjee CVL Srinivas Dean, SPJIMR, Mumbai CEO, South Asia, GroupM Dr. Ranjan Banerjee joined as the Dean of SPJIMR Mumbai in June, 2015. He holds a B.Tech from IIT Bombay, an MBA from IIM Calcutta and a PhD in Management from A media veteran of 20 years, Srini was part of the startup team at HTA Fulcrum the Carlson School of Management, University of Minnesota, USA. Having worked for (now Mindshare Fulcrum), India's first media standalone agency for the Unilever business. leading FMCG companies like Asian Paints, Vadilal, and Hindustan Unilever, he was also After the formation of GroupM in India, Srini helped set up Maxus in India and later took Group COO of Insta Worldwide. Dr. Banerjee has also consulted for leading Indian the agency brand to Asia-Pacific as its first regional CEO. Maxus is today one of the global and multinational companies like BASF, Legrand, Vodafone, AXA, Philips, agencies of GroupM and owes a large part of its success to its India operations. Srini was Madura Garments, etc. He has taught at leading B-schools like the Carlson School, in Madison Media for close to 6 years and was tasked with expanding the agency outside of University of Minnesota, SMU Singapore, IIM Calcutta and Great Lakes, and has Mumbai. He was COO Madison and helped the agency win several blue chip clients in India published articles in Harvard Business Review online (www.hbr.org). Last year, he was including Coca-Cola, a client he was closely associated with for several years. He has also invited to lead a workshop for international deans at the GMAC conference in Miami, USA. worked with Unilever, Vodafone, Samsung, Nokia, Perfetti, and more. He has contributed invited articles on the future of management education for Business World, Business India, and Forbes.

Prashant Panday Raj Nayak Managing Director & CEO, Radio Mirchi (ENIL) CEO of Colors and Rishtey, Viacom 18 Media Pvt Ltd Over the last 16 years, Panday has played a significant role in making Mirchi the #1 radio Raj Nayak is an industry veteran whose foresight has made Colors a name synonymous brand in the country. In 2008, Mirchi was rated the #1 media brand – ahead of The Times of with Hindi General Entertainment in India. In 2011, Raj took charge as CEO of Colors, India and Star Plus in the IMRB- Pitch survey. More recently in 2016, it was recognised as one Viacom18’s flagship brand in the entertainment space and heralded the launch of Rishtey FTA and FTA GEC movie channel, Rishtey Cineplex – which has already become of the Top 50 brands in the country, a “Master Connector” brand with a massive people No.1 and No.2 in the FTA space respectively. He has worked with Tata Economic connect, having its own legion of followers. Panday is the Chairman of the FICCI Radio Consultancy Services, STAR TV Group, and NDTV Media Limited, eventually becoming Committee, a Senior VP in the Association of Radio Operators of India, and a member of a minority stakeholder in the last one. He was the Founder and Managing Director of the CII Entertainment Committee. AIDEM Ventures Pvt. Ltd. He is also the President of the Advertising Club and has been on the boards of the International Advertising Association (IAA) – India Chapter, Media Research Users Council (MRUC), and the Indian Broadcasting Foundation (IBF), and holds the Co-Chair at PromaxBDA. M G Parameswaran (Ambi) Brand Strategist, Founder of Brand-Building.com M K Anand In a career spanning 35+ years, Ambi has dabbled in marketing, sales, and advertising with MD and CEO, Times Television Network Rediffusion DY&R, Boots Company, and UDI Yellow Pages before joining FCB Ulka M K Anand is the CEO and Managing Director of Times Network that comprises Advertising. He had a key role in the transformation of Ulka Advertising into FCB Ulka India’s leading TV channels – Times Now, ET Now, Zoom, Movies Now, Movies Now+, Group, one of India’s top three marketing communication groups. He has been a speaker at and Romedy Now. Besides Times Now which has been a market leader for 7 years, ET Now, the Kellogg India Conference at Northwestern University and Cornell University, and a guest Movies Now, and Romedy Now have risen up the charts in the last one year and are No.1 in faculty at the Indian School of Business, IIMC, and others. He is the author of the much their respective genres making Times Network a unique collection of market leaders focussed awarded Building Brand Value - Five Steps to Building Powerful Brands (2007 NTPC – on the top of the Indian audience pyramid. With over 25 years of rich experience in the media DMA Book Prize). He has also served as the President of Advertising Club Bombay [2003-05] and entertainment business, M K Anand has worked across all formats - Print, Broadcast and Advertising Agencies Association of India [2014-16]. He is a Member of the Board of and Digital. He has been a part of respectable companies like UTV Global Broadcasting Governors of IIM Calcutta and serves as an Independent Director at Galaxy Surfactants Ltd following which he was the Managing Director of Disney UTV Media Network. and Real Image Media Technologies Ltd. ADVISORY COUNCIL ACADEMIC COUNCIL

Deepak Lamba M G Parameswaran (Ambi) CEO, Worldwide Media Brand Strategist, Founder of Brand-Building.com

Having spent 16 years in the media industry, Deepak Lamba was at MTV Networks & In a career spanning 35+ years, Ambi has dabbled in marketing, sales, and advertising Viacom 18, as well as Bloomberg UTV before joining the Times Group in 2012 as President, with Rediffusion DY&R, Boots Company, and UDI Yellow Pages before joining FCB Ulka Times Centre for Learning Ltd.and Times Conferences Ltd. Being an integral part of Advertising. He had a key role in the transformation of Ulka Advertising into FCB Ulka BCCL, Lamba is currently the CEO of Worldwide Media, where he is responsible for Group, one of India’s top three marketing communication groups. He has been a speaker at Filmfare, Femina, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet the Kellogg India Conference at Northwestern University and Cornell University, and a guest Magazine India, Home Trends, and BBC Knowledge. He also heads Times Strategic faculty at the Indian School of Business, IIMC, and others. He is the author of the much Solutions, functional under the brand name ET Edge, an Economic Times initiative. awarded Building Brand Value - Five Steps to Building Powerful Brands (2007 NTPC – As a mentor at Times Centre for Learning Ltd (Times PRO), Lamba focusses on pooling DMA Book Prize). He has also served as the President of Advertising Club Bombay [2003-05] in knowledge resources from BCCL’s diverse group companies and allocating them towards and Advertising Agencies Association of India [2014-16]. He is a Member of the Board of professional programs. Governors of IIM Calcutta and serves as an Independent Director at Galaxy Surfactants Ltd and Real Image Media Technologies Ltd.

Karan Johar Film Producer & Director ...... Sameer Pitalwalla CEO and Co-Founder, Culture Machine Media Pvt Ltd ...... Sameer Pitalwalla, co-founded Culture Machine in early 2013 along with Venkat Prasad ...... with a vision to use technology and storytelling that can help build and create great ...... media brands that people love. Prior to the inception of Culture Machine, Sameer headed ...... the digital media business at Disney India and has also been the one responsible to set up ...... and build the digital video business at the Times of India Group...... Rohit Suri Anish Srikrishna (Convenor) Chief HR and Talent Officer, South Asia, GroupM President, TCLL Rohit Suri is the Chief HR and Talent Officer for GroupM, South Asia. Partnering Anish is the President of Times Centre for learning Ltd. With over 20 years of experience, with the leadership teams, he is responsible for building talent initiatives regionally, to ensure he is an established marketing and management professional with a wealth of experience all GroupM talent have exceptional career experiences and development, while maximising in brand building and innovation. Even though he started out in sales with Hindustan their full potential. He is also part of the GroupM APAC Talent and GroupM- South Asia Unilever Ltd., he switched to marketing with Coca-Cola India. He was also the marketing Executive Committees. Prior to GroupM he held leadership roles at Paytm (One97 head for brands like Samsung Electronics India and Oberoi Hotels & Resorts. During his Communications), Shaadi (People Interactive), Turner International, and Star. Having led stint at Pearson India, Anish was instrumental in introducing Direct Delivery programs HR generalist and specialist teams in technology, consumer internet and media companies to diversify Pearson Education into test preparation and distance education. With his for the past 11 years, Rohit has over 18 years of experience in change management, Total past experience in FMCG businesses and hospitality industry, Anish is highly consumer Rewards, HR Tech, business partnership, and M&A related integration and due diligence focussed and drives outcomes. in India, APAC, and Europe. ACADEMIC COUNCIL ABOUT SPJIMR

Sandeep A Varma Bharatiya Vidya Bhavan's S.P. Jain Institute of Management and Research (SPJIMR) is one of Founder and MD, ICOMO Advertising India Pvt Ltd and Film Director the premier business schools in India, offering various robust under-graduate and post-graduate A film director by passion, Sandeep Varma has made critically acclaimed films like Manjunath, a biopic based on the true story of Shanmugam Manjunath, the IIML programs. SPJIMR has been consistently recognised as one of the top 10 business schools in India. graduate and Indian Oil sales officer who was killed by the mafia for exposing corruption in the oil sector. After being lauded at various film festivals, this film won the prestigious With influencing practice and promoting value-based growth as its guiding philosophy, Ramnath Goenka Award for Cinematic Excellence and is the only Indian feature film to have had a full-fledged case study prepared on it by the Economic Times (etcases.com). SPJIMR envisages to be a provider of innovative, influential and relevant education. Apart from filmmaking, he also has experience in sales and marketing as he launched the ITC ‘Classic Milds Cigarettes’ in Ahmedabad. He has also worked in Mudra Communications, IMS Learning Resources, ICOMO Advertising and others. His recent digital film, The Virgins, has garnered 4 million organic views within 3 months and is getting rave reviews.

Dr Ashita Aggarwal ABOUT TOI Associate Professor & Head of Department, Marketing, SPJIMR, Mumbai The Times of India Group founded in 1838, is India's largest and most trusted diverse media house A PhD and MBA with specialisation in Marketing, Dr. Aggarwal has around 16 years of corporate and academic experience. She has worked in business strategy and marketing with an unmatched presence across varied platforms including publishing, radio, TV, OOH, (Reliance Communications), branding and communications (education sector), and consulted with educational institutions (schools and higher education institutions) in developing and online media. academic curriculum and marketing communication strategy and with businesses on consumer research and brand building strategy. She has 6 years of industry experience and almost 10 years of teaching experience. Her research interests include consumer brand relationships, education marketing and communications. Being fascinated with diversity in consumer behaviour, she regularly participates in ethnographic and qualitative research to understand consumer nuances. She has also written several case studies for Ivey and EFMD, which have won awards at the global platform. ABOUT TCLL

Vikram Sakhuja TCLL is the professional education division of The Times of India Group. TCLL offers the best in Group CEO Media & OOH, Madison learning tools and methodologies to make learning accessible and convenient for working professionals. After starting his career with P&G and Coca-Cola in Media, Market Research and Brand Marketing, Sakhuja set up the marketing department at Star India. He is currently To adopt new innovations in the field of education and collaborate with the world's best institutions, an Equity Partner and Group CEO at Madison Media & OOH. Prior to this, he was the Global CEO of Maxus, a GroupM Agency. He has also been the CEO of GroupM South making it the best place to design a professional career. Moreover, with 18 fully networked state of Asia and Mindshare South Asia. Sakhuja has sat on several industry body boards including the chair of ICCI’s Marketing committee. He is currently the Vice President of Ad Club the art centres across the country, TCLL delivers a standardised blended experience to its learners. Bombay and Chairman of EFFIES. He has consistently been voted amongst the most influential people in Indian Media by the Economic Times. Vakratunda Corporate Park, Near Udupi Vihar, Goregaon East, Mumbai, Maharashtra - 400063 Contact us: 1800-102-2321 / Website: www.timestsw.com/PSMEM Write to us: [email protected]