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A report on MEDIA SPACE (Selling & Distribution) Part B In partial fulfillment of the SDM course Submitted by: Group 10 Bhavik Leuva – 2016PGP093 Bijoy Roy Chowdhury – 2013IPM031 Kalaivani G – 2016PGP163 Keerthi Naidani – 2016PGP171 Sadhana P – 2016PGP329 Sanapala Venkata Sri Harsha – 2016PGP332 Suryansh Singal – 2013IPM099 Tanya Shah – 2013IPM101 INTRODUCTION: In order to understand and evaluate the sales and distribution of the industry “Media Space”, the media conglomerate TIMES group has been chosen. The Times Group also called Bennett Coleman & Co. Ltd (BCCL) established in 1838 is India’s largest media conglomerate with a dominant presence across all media platforms and a footprint spanning the whole of Indian sub-continent. The flagship daily of the group - The Times of India – is today the largest English newspaper in the world with its sister publication – The Economic Times being world’s second-largest English business daily. TIMES group offers wide variety of products such as Publishing, Broadcasting, Radio, Entertainment, TIMES OOH and web portals, App. A primary research was made on how the Media AD spaces were sold and distributed for the Times group across all its product categories. This primarily involves Advertisement agencies acting between the Media house and the clients. The ads are classified across various verticals such as Education, services, CIS, Premium, Contact, Obituary and Personal, Business, Shopping, Matrimonial, Packages, Property, Automobile, Travel, Computers, Tender and Public notices and appointmnets. PUBLISHING: Publishing refers to the print media, which includes Times of India, Economic Times, Financial Times, Maharashtra Times and Navbharat Times. Typically a newspaper is sold at Rs.3 - Rs.6.
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