Wisconsin Broadcaster WBA April 2015
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APRIL 2015 Please Join Us For The WBA Awards Gala May 2! Join us as your Wisconsin Broadcasters Associ- get a chance, please thank them for their support. Awards for ation recognizes the outstanding achievement of Dress attire for the evening is semi-formal or formal our valued members at the WBA’s Awards for with a black and gold theme. Excellence Excellence Gala, on the evening of Saturday, May 2, Why not make it a weekend adventure! Your WBA 2015, at the Madison Marriott West ballroom. You Gala Dinner has blocked rooms for the night of May 2 at the and your team submitted a record number of entries Madison Marriott West. To make a room reservation, & Reception this year, with a grand total of 1,479. The Awards Gala use the link on the WBA’s website or contact the gh is sure to be a highly spirited, fun evening. Marriott directly at 608-831-2000. Please mention The WBA Awards Gala Reception begins at 5 pm, you are with the Wisconsin Broadcasters Association MADISON MARRIOTT WEST with an open bar until 5:45 pm. While drinks are to get the reduced $122 rate! Please note that April 9, Saturday, complimentary during the reception, there will be a 2015 is the hotel special rate deadline. Because we May 2, 2015 cash bar available if you wish to purchase drinks have to guarantee a meal count AND a ticket count, during the dinner and awards presentations. The the WBA will not refund any cancellations. We will dinner and awards presentations will begin promptly also invoice for all “no-shows”. at 6 pm. A very special “Thank Letters have been mailed to the General Managers of you” to the Wisconsin Army those stations that are finalists. Registration National Guard for partnering information is also available at wi-broadcasters.org. with us on this year’s Gala. If you We look forward to celebrating with you on May 2nd! WBA Summer Conference June 17 & 18, 2015 at Kalahari Resort, Wisconsin Dells Information coming soon Watch for a detailed agenda in next month’s edition of the Wisconsin Broadcaster. CONTENTS Chair’s Column 2 President’s Column 3 In Memory: Joe Dorsey 4 Digital Retargeting Audience Management Webinar 4 A Girl’s Best Friend... Statewide Test of Tornado Warning EAS Code on April 16 5 If you’re planning to attend the WBA Annual Awards Gala on May Digital Spring Cleaning Checklist 6 Young Professional’s Column 7 2nd, be sure to bring just a little bit of extra cash along with you! WBA Foundation Educational Your WBA Foundation is giving you the chance to win during our brand new Support Grant Program 9 Champagne Diamond Giveaway! Exactly one hundred flutes of champagne will be WBA Foundation 2015 Scholarship Awards and Recipients 10 available that evening, at a price of only $50, and one lucky guest will win a loose 2015 WBA Student Seminar Highlights 12 Nancy diamond with a retail value of over $2,000! Proceeds will benefit the Wisconsin Thank you for making the Douglass Broadcasters Association Foundation! Student Seminar a Success 14 WLKG-FM, Student Awards for Excellence 15 WBA Foundation As always, thank you for you for support of the WBA Foundation, and we will Calendar of Events 16 Board Member see you at the Awards Gala on May 2nd! CHAIR’S COLUMN We Are Busy! We are all busy, Access to Independence for a day in all aren’t we? newscasts and raised $20,000 in just one Wisconsin Broadcasters Association day! Officers & Board of Directors Scott Chorski I’m willing to bet most, if And who doesn’t like brats?! Why not OFFICERS 2015-2016 WBA Chair not all of us, are now fully raise money with them! The “Brats for Chair of the Board engaged in various stages Breakfast” promotion runs 7 times a year Scott Chorski of developing and offering new digital WKBT-TV, La Crosse and raises over $15,000 annually on services and content. It is both the most Vice Chair - Television/Chair Elect WMAM/WLST/ WSFQ in challenging and invigorating time for us Tom Allen Marinette/Peshtigo! These dollars WKOW-TV, Madison broadcasters. Growing our audience and support the Boys and Girls Club, core business while building out, selling Vice Chair - Radio the YMCA and the M+M Community Dick Record through and fulfilling on new digital Family Radio, La Crosse Foundation among others. services is today’s expectation and if you Treasurer have all the answers, please call me—I’m We are all busy. Steve Wexler Journal Broadcast Group, Milwaukee all ears! Very busy these days managing the Secretary And while we’re in this metamorphosis mothership and pushing ahead into Nancy Douglass to what broadcasting will look like in the digital. At the same time we’re listening WLKG-FM, Lake Geneva future, we get as many calls for help from to the community through clubs we join, Immediate Past Chair the community as ever. And what do we boards we serve on and calls/meetings Kelly Radandt Woodward Communications, Appleton/Green Bay do? We respond. we take. When was the last President & CEO More from the amazing When was the call your station took to Michelle Vetterkind, CAE collection of WBA’s Local serve a community need? I [email protected] Impact files: last call your bet it was this week. Vice President - Administration Linda Baun Did you know WBAY-TV in station took to I wonder how many of us [email protected] Green Bay produces the fully grasp the extent of serve a BOARD OF DIRECTORS longest running local our impact in local Chris Bernier Radio Plus, Marinette/Fond du Lac telethon in the country?! community communities? We get Lynn Bieritz Mid-West Family Broadcasting, Eau Claire The last Cerebral Palsy need? I bet it peeks at it through ratings, David Booth WXOW-TV, La Crosse Telethon raised more than big stories, social media, was this week. Keith Bratel Milwaukee Radio Alliance, Milwaukee 1.28 million dollars. fundraisers and advertiser Joseph Denk WFRV-TV, Green Bay How about WEMI/WEMY/WGNV success but even then my sense is that Steve Lavin WBAY-TV, Green Bay Radio’s 2014 “Help for the Homeless” our impact is FAR greater than we can Lupita Montoto La Movida WLMV Radio, Madison campaign. A commitment of 200 hours comprehend. We are a conduit in the Gene Purcell WI ECB, Madison of staffing time and promotion community. I’m amazed by what we do. Chuck Steinmetz WITI-TV, Milwaukee generated $250,000 of personal care And while we’d rather not talk up the Don Vesely WMTV-TV, Madison supplies for 40 shelters/agencies in the everyday service we provide our Jan Wade WISN-TV, Milwaukee Green Bay/Appleton area. If you read the communities, we must do so every comments from the recipients of these Richard Wood Resonant Results, Cottage Grove chance we get with local and national supplies it would make you cry. Michael Wright Midwest Communications, Wausau legislators. If they take our news, Ex Officio - NAB Board WISC-TV just started the “Build a Better programming and community service Tom Walker Mid-West Family Broadcasting, Madison Community Day,” highlighting low- for granted, we could easily end up on profile non-profits to increase awareness Wisconsin Broadcasters Association the wrong side of damaging legislation. of their services and need for volunteers 44 E. Mifflin Street, Suite 900 Keep your stories handy. Don’t be shy and donations. The station highlighted Madison, WI 53703 about sharing them. the Goodman Community Center and Phone (608) 255-2600 Toll Free (800) 236-1922 Fax (608) 256-3986 wi-broadcasters.org 2 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN The Foundation’s Legacy Club I’d like to take this opportunity to ([email protected]). Jacobs Media also provide talk about the WBA Foundation an article each month such as the article on page 6. Legacy Club. Finally, Jacobs Media will be featured at our upcoming Summer Michelle Conference at the Kalahari Resort in Wisconsin Dells. We’ll have The Foundation’s Legacy Club was formed in 1998 Vetterkind, detailed information in next month’s edition of the Wisconsin CAE to provide a formal procedure and recognition for Broadcaster. However, in the meantime, I can tell you that this WBA President those who make bequests or agree to make particular session, “How Millennials Consume Media,” will take and CEO bequests to the WBA Foundation in their wills. place on Thursday morning, June 18. As he gave me permission to *** put this in my column this month, I’d like to recognize Check out our Calendar of Events on page 16. I look forward to Bruce Grassman, owner of seeing you at one of our many upcoming events! Results Broadcasting (and Thank you, as always, for your time and support! member of the WBA Foundation Board) who decided to make a $25,000 donation to the WBA Quick Survey re: Foundation this past month as part of his commitment to the FREE Training Bruce Grassman, Results Broadcasting, and WBA Foundation Legacy Club. As Michelle Vetterkind, WBA President and CEO Bruce illustrates, it’s certainly an Opportunity option to make your Legacy contribution while you’re alive and The WBA Foundation is in discussions with a potential well. benefactor who has a strong interest in quality broadcast On behalf of the WBA and the broadcasting industry in journalism. This donor may underwrite an annual Wisconsin, I’d like to extend a heartfelt thank you to the Fellowship for up to 16 Wisconsin broadcast reporters to following broadcasters for their outstanding support of attend a 3-day, intensive Master Class on key and cutting- the WBA Foundation.