APRIL 2015

Please Join Us For The WBA Awards Gala May 2! Join us as your Broadcasters Associ- get a chance, please thank them for their support. Awards for ation recognizes the outstanding achievement of Dress attire for the evening is semi-formal or formal our valued members at the WBA’s Awards for with a black and gold theme. Excellence Excellence Gala, on the evening of Saturday, May 2, Why not make it a weekend adventure! Your WBA 2015, at the Madison Marriott West ballroom. You Gala Dinner has blocked rooms for the night of May 2 at the and your team submitted a record number of entries Madison Marriott West. To make a room reservation, & Reception this year, with a grand total of 1,479. The Awards Gala use the link on the WBA’s website or contact the gh is sure to be a highly spirited, fun evening. Marriott directly at 608-831-2000. Please mention The WBA Awards Gala Reception begins at 5 pm, you are with the Wisconsin Broadcasters Association MADISON MARRIOTT WEST with an open bar until 5:45 pm. While drinks are to get the reduced $122 rate! Please note that April 9, Saturday, complimentary during the reception, there will be a 2015 is the hotel special rate deadline. Because we May 2, 2015 cash bar available if you wish to purchase drinks have to guarantee a meal count AND a ticket count, during the dinner and awards presentations. The the WBA will not refund any cancellations. We will dinner and awards presentations will begin promptly also invoice for all “no-shows”. at 6 pm. A very special “Thank Letters have been mailed to the General Managers of you” to the Wisconsin Army those stations that are finalists. Registration National Guard for partnering information is also available at wi-broadcasters.org. with us on this year’s Gala. If you We look forward to celebrating with you on May 2nd!

WBA Summer Conference June 17 & 18, 2015 at Kalahari Resort, Wisconsin Dells Information coming soon Watch for a detailed agenda in next month’s edition of the Wisconsin Broadcaster.

CONTENTS Chair’s Column 2 President’s Column 3 In Memory: Joe Dorsey 4 Digital Retargeting Audience Management Webinar 4 A Girl’s Best Friend... Statewide Test of Tornado Warning EAS Code on April 16 5 If you’re planning to attend the WBA Annual Awards Gala on May Digital Spring Cleaning Checklist 6 Young Professional’s Column 7 2nd, be sure to bring just a little bit of extra cash along with you! WBA Foundation Educational Your WBA Foundation is giving you the chance to win during our brand new Support Grant Program 9 Champagne Diamond Giveaway! Exactly one hundred flutes of champagne will be WBA Foundation 2015 Scholarship Awards and Recipients 10 available that evening, at a price of only $50, and one lucky guest will win a loose 2015 WBA Student Seminar Highlights 12 Nancy diamond with a retail value of over $2,000! Proceeds will benefit the Wisconsin Thank you for making the Douglass Broadcasters Association Foundation! Student Seminar a Success 14 WLKG-FM, Student Awards for Excellence 15 WBA Foundation As always, thank you for you for support of the WBA Foundation, and we will Calendar of Events 16 Board Member see you at the Awards Gala on May 2nd! CHAIR’S COLUMN

We Are Busy! We are all busy, Access to Independence for a day in all aren’t we? newscasts and raised $20,000 in just one Wisconsin Broadcasters Association day! Officers & Board of Directors Scott Chorski I’m willing to bet most, if And who doesn’t like brats?! Why not OFFICERS 2015-2016 WBA Chair not all of us, are now fully raise money with them! The “Brats for Chair of the Board engaged in various stages Breakfast” promotion runs 7 times a year Scott Chorski of developing and offering new digital WKBT-TV, La Crosse and raises over $15,000 annually on services and content. It is both the most Vice Chair - Television/Chair Elect WMAM/WLST/ WSFQ in challenging and invigorating time for us Tom Allen Marinette/Peshtigo! These dollars WKOW-TV, Madison broadcasters. Growing our audience and support the Boys and Girls Club, core business while building out, selling Vice Chair - Radio the YMCA and the M+M Community Dick Record through and fulfilling on new digital , La Crosse Foundation among others. services is today’s expectation and if you Treasurer have all the answers, please call me—I’m We are all busy. Steve Wexler Journal Broadcast Group, all ears! Very busy these days managing the Secretary And while we’re in this metamorphosis mothership and pushing ahead into Nancy Douglass to what broadcasting will look like in the digital. At the same time we’re listening WLKG-FM, Lake Geneva future, we get as many calls for help from to the community through clubs we join, Immediate Past Chair the community as ever. And what do we boards we serve on and calls/meetings Kelly Radandt Woodward Communications, Appleton/Green Bay do? We respond. we take. When was the last President & CEO More from the amazing When was the call your station took to Michelle Vetterkind, CAE collection of WBA’s Local serve a community need? I [email protected] Impact files: last call your bet it was this week. Vice President - Administration Linda Baun Did you know WBAY-TV in station took to I wonder how many of us [email protected] Green Bay produces the fully grasp the extent of serve a BOARD OF DIRECTORS longest running local our impact in local Chris Bernier Radio Plus, Marinette/Fond du Lac telethon in the country?! community communities? We get Lynn Bieritz Mid-West Family Broadcasting, Eau Claire The last Cerebral Palsy need? I bet it peeks at it through ratings, David Booth WXOW-TV, La Crosse Telethon raised more than big stories, social media, was this week. Keith Bratel Milwaukee Radio Alliance, Milwaukee 1.28 million dollars. fundraisers and advertiser Joseph Denk WFRV-TV, Green Bay How about WEMI/WEMY/WGNV success but even then my sense is that Steve Lavin WBAY-TV, Green Bay Radio’s 2014 “Help for the Homeless” our impact is FAR greater than we can Lupita Montoto La Movida WLMV Radio, Madison campaign. A commitment of 200 hours comprehend. We are a conduit in the Gene Purcell WI ECB, Madison of staffing time and promotion community. I’m amazed by what we do. Chuck Steinmetz WITI-TV, Milwaukee generated $250,000 of personal care And while we’d rather not talk up the Don Vesely WMTV-TV, Madison supplies for 40 shelters/agencies in the everyday service we provide our Jan Wade WISN-TV, Milwaukee Green Bay/Appleton area. If you read the communities, we must do so every comments from the recipients of these Richard Wood Resonant Results, Cottage Grove chance we get with local and national supplies it would make you cry. Michael Wright Midwest Communications, Wausau legislators. If they take our , Ex Officio - NAB Board WISC-TV just started the “Build a Better programming and community service Tom Walker Mid-West Family Broadcasting, Madison Community Day,” highlighting low- for granted, we could easily end up on profile non-profits to increase awareness Wisconsin Broadcasters Association the wrong side of damaging legislation. of their services and need for volunteers 44 E. Mifflin Street, Suite 900 Keep your stories handy. Don’t be shy and donations. The station highlighted Madison, WI 53703 about sharing them. the Goodman Community Center and Phone (608) 255-2600 Toll Free (800) 236-1922 Fax (608) 256-3986 wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN The Foundation’s Legacy Club

I’d like to take this opportunity to ([email protected]). Jacobs Media also provide talk about the WBA Foundation an article each month such as the article on page 6. Legacy Club. Finally, Jacobs Media will be featured at our upcoming Summer Michelle Conference at the Kalahari Resort in Wisconsin Dells. We’ll have The Foundation’s Legacy Club was formed in 1998 Vetterkind, detailed information in next month’s edition of the Wisconsin CAE to provide a formal procedure and recognition for Broadcaster. However, in the meantime, I can tell you that this WBA President those who make bequests or agree to make particular session, “How Millennials Consume Media,” will take and CEO bequests to the WBA Foundation in their wills. place on Thursday morning, June 18. As he gave me permission to *** put this in my column this month, I’d like to recognize Check out our Calendar of Events on page 16. I look forward to Bruce Grassman, owner of seeing you at one of our many upcoming events! Results Broadcasting (and Thank you, as always, for your time and support! member of the WBA Foundation Board) who decided to make a $25,000 donation to the WBA Quick Survey re: Foundation this past month as part of his commitment to the FREE Training Bruce Grassman, Results Broadcasting, and WBA Foundation Legacy Club. As Michelle Vetterkind, WBA President and CEO Bruce illustrates, it’s certainly an Opportunity option to make your Legacy contribution while you’re alive and The WBA Foundation is in discussions with a potential well. benefactor who has a strong interest in quality broadcast On behalf of the WBA and the broadcasting industry in . This donor may underwrite an annual Wisconsin, I’d like to extend a heartfelt thank you to the Fellowship for up to 16 Wisconsin broadcast reporters to following broadcasters for their outstanding support of attend a 3-day, intensive Master Class on key and cutting- the WBA Foundation. edge skills and values in today’s 24/7 news environment. Fellows would be chosen through a competitive WBA Foundation Legacy Club application/nomination process. The Fellows would receive Bob Barry Scott Lopas free tuition. Their only cost would be their travel expenses. Richard Dudley Joe Moen In addition to advocating for quality journalism, the (1923–2013) (1927–2014) potential donor is especially interested in continuing Nate Goetz Dick Record education for radio reporters. Therefore, 50 percent of the Bruce Grassman David Sanks Jack Hackman James Schuh Fellowships would be set aside for radio. To proceed, the Ed Hinshaw Don Seehafer WBA Foundation needs to ascertain that there is sufficient Laurin Jorstad Sandy Shockley interest/commitment among its radio members to achieve Perry Kidder Terry Shockley that 50 percent mark. John Laabs Roger Utnehmer That leads to these questions: Paul LeSage Michelle Vetterkind • Would your station support such an initiative? For more information on how to join the Legacy Club, please contact me. Legal counsel was commissioned to develop sample • If so, would you nominate a staff person? codicils that can be used to amend current wills. • If your staffer were selected for the Are you taking advantage of the Fellowship, would you provide them the time off and contribute to their travel WBA’s newest Member Service: expenses? our FREE WBA Digital Hotline? You may reply directly to me at [email protected]. Are you receiving the Monday Morning Memo’s from Jacobs Media? If you’re not and would like to be, just let me know Thank you, as always, for your time and support.

Wisconsin Broadcaster | April 2015 3 Second Tuesday LBS Webinar Series: Tuesday, April 14, 2015, 11 AM Central Digital Retargeting NICE JOB Audience Management Presented by Mark Landon, Local Broadcast Sales Retargeting Expert WBA Your advertisers can use your help. With this webinar find out the four benefits to positioning correctly retargeting and how you, as a broadcaster or digital expert, can enhance your advertisers 2015 ad package. In this webinar learn some new terms and see how broadcast and digital can be the DC Trip perfect blend. Experience how to put together a service line that meets advertiser needs and Partici- generate a new revenue and profit stream for you. To register find a link at wi-broadcasters.org. pants! IN MEMORY As of March 31, 2015, the following Wisconsin members Joe Dorsey, “best voice in of the House of Representatives are Milwaukee radio,” dead at age 90 cosponsors of From The Dudek Abides, the blog of Duane Dudek H. Con. Res. Deep-voiced Joe Dorsey, who worked at WEMP and WOKY during the 17, the Golden Age of Milwaukee radio, died in hospice surrounded by family, “Local Radio one day after his 90th birthday. Freedom Act” Dorsey worked in radio for 55 years beginning with Armed Forces Radio. He was inducted in the Wisconsin Broadcasters Association Hall of Fame in 2012. in the 114th Congress: “Joe was popular, extremely funny, and a gentleman broadcaster for many years. He will be missed by his friends and peers,” Milwaukee radio veteran Bob • Congressman Barry posted on his Facebook page. A 1993 Bill Janz column in the Milwaukee Sentinel described him as a “slimmer than slim, • Congressman sentimental Irishman who has a heart with a big band beat. Dorsey has the profile of a match and Glenn seems to live on radio air, cigarette smoke and wonderfully corny jokes,” Grothman Janz wrote. According to the WBA, Dorsey “was the most revered voice in Milwaukee • Congressman radio” and was “most famous” for sixteen years—from 1947 to 1963—as host of “Wire Request,” where listeners “would request songs for their • Congressman sweethearts or special occasions with Western Union telegrams.” Reid Ribble He worked at WEMP for 30 years and hosted the “Play Ball” show from 1953 to 1965, interviewing Milwaukee Braves players. He joined WOKY IN 1976, hosting a Sunday • Congressman night talk show and a music show “Love and Stuff” from 1987 to 1993, and finally hosted “Dixieland with Dorsey,” from 1991 to 2001. Please extend your Dorsey was an Iowa native who moved to Milwaukee at the age of ten. He attended Messmer appreciation to High School and . After serving in the military he worked in New Orleans these members for before returning to Milwaukee. “Those were the days when radio was king and the local airwaves their support of were filled with the voices of some exceptional talent,” according to a 2010 feature article on Dorsey. Wisconsin’s Radio The field included Dorsey’s longtime friend Bob Barry, Jack Lee, Gordon Hinkley, Tom Shanahan, Broadcasters! “Mad Man” Michaels, Robb Thomas and Charlie Hanson. In 1992 Dorsey was voted “best voice in Milwaukee radio.” According to his daughter Christine Roarty since his retirement in 2001 Dorsey split his time between Phoenix and Brookfield. “He kept up his love of Dixieland with attendance at multiple jazz festivals” and riverboat cruises, she said. He and his wife visited Milwaukee Brewers spring training and followed “his beloved .”

4 Wisconsin Broadcaster | wi-broadcasters.org Statewide Test of Tornado Warning EAS Code On April 16 Please Respond to the WBA Office If You Have Not Already Thank You In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct a test of the real Tornado Warning EAS Code on April 16, for YOUR 2015, as part of Tornado and Severe Weather Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Stations’ Warning Code for this statewide test. If there is a threat of severe weather, the test will be postponed until April 17, 2015. If there is severe weather on April 17, participation the test will be cancelled. The audio of this test will repeat several times in the script “This is a Test,” but in the WBA’s Public because the real EAS Tornado Warning Code is being sent, the crawl on TV stations and cable systems will read “A Tornado Warning has been issued for….” Education Program/ Thus we ask that TV broadcasters and cable operators making the decision to air the test should display a “This is a Test” graphic behind the crawl. NCSA Campaigns! The test will be originated on NOAA Weather Radio (NWR), and will be relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices serving Wisconsin, following the schedule below. Broadcasters and cable operators that monitor SR or LP We couldn’t provide stations from multiple EAS Operational Areas or directly monitor NWR from another EAS Operational Area may receive more than one Tornado Warning you, our valued alert; since these alerts are sent independently from each NWS office they will members, with such a not be recognized by EAS units as duplicates if alerts are received from two different EAS Operational Areas. It is also possible that some NWR stations may wide array of WBA broadcast more than one TOR Code as some NWR stations serve counties from more than one NWS office. member services without your support of This will be the schedule for April 16, 2015: (or if there is severe weather on April 16, test will be conducted on April 17, the program. 2015): 1:00 PM Tornado Watch “TOA” EAS Code issued 1:45 PM Tornado Warning “TOR” EAS Code issued by all NWS Your conscientious offices serving Wisconsin counties* reporting to Originator Code: WXR us of your donation EAS Code: TOR of airtime EAS Duration: 15 minutes is critical to the *This test is being coordinated with the State of . Stations continued effectiveness in the border area will receive both Wisconsin and Minnesota of our program. counties in the same coordinated TOR Tornado Warning EAS message at 1:45 PM. Michigan will also do its statewide Tornado Drill on April Thank you. 16th at 2:45 PM EST (1:45 PM Central).

If you have not already, please respond by email to Vice President Linda Baun at [email protected] to indicate you have received this message, have passed this information along to all relevant staff (including station meteorolo- gists), and will participate in the test and the public notice prior to the test. NOTE: Public Notice on your end will begin one week prior to the test. (PSAs, mention in your news stories, weather reports, etc).

Wisconsin Broadcaster | April 2015 5 FROM THE JACOBS MEDIA TEAM AS PART OF THE WBA’S DIGITAL HOTLINE WITH JACOBS MEDIA

Grab a bucket and a mop, ___ Have members of your team interacted with each digital and see if we can help you Digital platform for a week as a listener or a viewer would? And have put a shine on your digital they reported about the experience and ways in which it can be platforms as we improved? move into the ___ Each digital platform can have numerous passwords, Spring usernames, and staffers who can access them. Make sure you’ve warmer months. got all of them recorded in case of emergency or staff turnover. And do the right people have access? Cleaning ___ If your station streams audio and/or video online, take the time to actually listen to/watch the product on a laptop/desktop, but also on popular smartphones and tablets to ensure that it is a Checklist quality experience. We suggest doing this at least weekly as stream quality can vary over time. ___ Bring listeners or viewers into the station (recruited from your As we near the end of another long, database) to provide feedback on the performance, quality, and cold winter, the sun has begun to value of your website, mobile app, and social media. We have a document we can share with you on how to set up these “Advisory shine, the days are warmer, and Board” focus groups. it’s time for that annual exercise: ___ Make sure that your digital platforms are part of every spring cleaning. strategy, promotion, and sales meeting and aren’t an afterthought for station initiatives. But along with the traditional approach, we think this is a good opportunity to clean out your “digital Social Media closet.” Every station has invested time and ___ Conduct a “social media audit” to resources into websites, mobile apps, determine the actual number of accounts databases, audio streaming, and across each platform that are being more. And just like your basement, used by the station and talent. Does it’s important to take some time talent use their own personal to look around and make sure accounts or are their social efforts that everything is clean and tied into the station? (See the orderly. “passwords” item above.) ___ Review the number of To help you, we have staffers who have access to created a handy checklist. each platform and ensure It not only contains big that each person with admin items, but also some access has a proper “page smaller details that often role,” such as “Admin Editor,” are overlooked. If you “Moderator,” etc. have ideas that should be ___ Make sure the station added to this list, feel free has “control” over all social to share them with us. media accounts. At many You might want to assign stations, there can be numerous accounts, including these out to the manager or those controlled by talent and department most appropriate hosts. in your operation. ___ Audit your own social media Grab a bucket and a mop, and platforms. Do they speak in a see if we can help you put a shine consistent tone of voice or is it a on your digital platforms as we move collection of random posts? into the warmer months. ___ Set the consistent standard that all social media posts pull people into the station’s website, where a link can be provided to General Items the content. ___ Assign a staff member to provide a regular report on ___ Do all of your digital platforms represent your station’s Conversion Rate so everyone involved in social media brand? Is there a consistent message/image? Are logos and understands what is working—and what isn’t. If you have the graphic “look” consistent? questions about this, contact Lori Lewis. ___ Does the station have a digital strategy for each key ___ For every station promotion and event, make sure that there is platform and is this clearly communicated throughout a complementary social media strategy in place. the station? (If you need help determining the platforms ___ Create a social media “emergency plan” to follow if there is a that matter to your station, contact us.) local or national emergency, the station is attacked on social >continued on page 7 6 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONAL’S COLUMN

WBA Mentorship Program If you’re in a position to Recruiting Young Broadcaster offer guidance Professionals to be Paired to a young Jessica professional, we Laszewski with Mentors News Director, want to hear WSAW-TV The deadline to enroll in The key is staying connected and sharing your from you. If you the new, WBA Mentor Program is experiences. have a staff nearing! Our hope is that the WBA Mentor Program will be a member who catalyst for recruiting and, most importantly, The program evolved out of the WBA’s Young Profes- retaining good people and leaders in our industry. If may benefit sionals committee and will match experienced you’re in a position to offer guidance to a young professionals with those just beginning their from having a professional, we want to hear from you. If you have a broadcast career. mentor, please staff member who may benefit from having a What can participants expect? A one-year mentor, please nominate or encourage him or her to nominate or commitment—and a level of involvement that is sign up. The mentorships may cross departments encourage him less-structured than an internship, but offers more and, possibly, connect you with someone outside than a job shadow. We all learn best from each other your workplace. Our plan is to match mentors with or her to sign up. and, sometimes, a little support and encouragement young professionals and put the two in touch by is needed to reach our full potential. We envision the this year’s Summer Conference. Please email WBA mentoring sessions will include some quality face Vice President Linda Baun (lbaun@wi- time, as well as electronic support—by e-mail, social broadcasters.org) by May 4, 2015, to enroll or for media, perhaps even a Google hangout. Your choice. more information.

media, makes some sort of mistake socially, or a significant event ___ Set standards for the look, content, and feel of your emails. occurs. And make sure they have a consistent tone of voice and provide ___ Make sure that the staff that posts on behalf of the station is value to your audience. familiar with Nielsen’s rules regarding communicating about the ratings, and the FTC’s rules regarding transparency when social Mobile media posts and tweets are, in reality, advertising. This is an area ___ Every day, people are getting new smartphones and downloading we would be happy to discuss with you. new apps. Create a regular promotion schedule for your mobile app(s) to capture new users. Website ___ Create promotional announcements for the app(s) that ___ Is there someone assigned to regularly review the website to highlight a specific function or benefit instead of a generic, ensure that it is current and reflects the on-air product? “download our mobile app.” This will help drive downloads as well ___ Conduct “spring cleaning” of your website to remove dated as usage. content, features, or navigation links that aren’t as important as ___ Review app metrics to ensure that the most-used functions are they used to be. prominent and easy to access, and consider removing less-used ___ Check every link on your website to ensure it works and takes features. visitors to the proper page. ___ Assign several staffers that have different brands of mobile ___ Review your metrics to help set priorities on the site – including devices to use the app(s) for a week and report about the the order of buttons on the navigation bar. experience and provide suggestions for improvement. ___ Review your personality and host bios to make sure they are up- ___ Mobile is a rapidly-changing space. Review your mobile app do-date and appropriate. every six months to ensure that it contains the latest features and is compatible with the latest devices and operating systems. ___ Make sure there are social media icons on the site and they link to the correct accounts. We hope this provides you with some actionable steps you can take to launch into spring with a refreshed, focus digital strategy. And we are Database here to help – if you have any questions about this list, or have any ___ De-duplicate your database to purge useless email addresses. other digital, mobile, or social media questions, contact us at the WBA ___ Databases can get stale over time. Create frequent contests, Digital Hotline at (248) 353-9030 or at [email protected]. promotions, events, and other reasons for listeners and viewers The WBA Digital Hotline is a free service from the Wisconsin to join the database. Broadcasters Association.

Wisconsin Broadcaster | April 2015 7 On behalf of the Wisconsin Broadcasters Association Foundation, please join us as we celebrate the dedication of our new Hall of Fame Exhibit.

The Hilton Milwaukee City Center 509 W. Wisconsin Avenue Thursday, April 23, 2015 5:30 p.m. to 8:00 p.m.

Cost is $50 per person to include a wonderful selection of heavy hors d’oeuvres & drinks (if you choose to give more than $50 per person, the additional amount would be considered a donation to the WBA Foundation). **Registration for Hall of Fame Members and guest will be complimentary.

We have a block of rooms at the Hilton for that night for $109 per room. The hotel deadline is March 24. Guests may contact the Hilton directly by calling 414.935.5940. Make sure to tell them you are with the Wisconsin Broadcasters Association Reception.

Registration information is available at www.wi-broadcasters.org .

The location in downtown Milwaukee to display the WBA Hall of Fame is perfect as the biggest hotel in the state represents the best of the best from all over the state. The Hilton hotel in downtown Milwaukee has always been a favorite venue for many radio and television events for decades. In fact, even today a large television tower still stands atop the hotel. Ben Marcus, the founder of the Marcus Corporation at one time owned and operated several radio stations in Southeastern Wisconsin, Mr. Marcus, and the family have always been a true friend of local, over the air radio. Mr. Marcus was the founder of the Children’s Variety Club of Wisconsin, a major charity that tied into Wisconsin radio, and television stations for decades. To have a major wing in a major Marcus hotel displaying the Wisconsin Broadcasters Hall of Fame is a marriage that can only be described as perfect! Bill Hurwitz – WBA Foundation Board Member

8 Wisconsin Broadcaster | wi-broadcasters.org Foundation Report WBA Foundation Educational Support Grant Program Taking GUIDELINES FOR THE Applications Now! 2015 Educational Support Grant Program In 2010, the Wisconsin Broadcasters Grant Pool: Up To $10,000 Annually Association Foundation Board of Number of Grants: Variable within the $10,000 limit Directors created the Educational Support Grant restrictions: Grants can be used for equipment, hardware, software or other Grant Program. This program awards up to materials used in teaching in broadcast education programs and/or to promote $10,000 annually to assist non-profit college careers in broadcasting. The support equipment or materials acquired can be used and technical school broadcast education in either the classroom or in broadcast facilities. No part of any grant can be used to programs to acquire equipment, hardware, fund financial support for faculty or support staff. software, and/or other teaching materials necessary to conduct broadcast education Matching & Other Participation Requirements: There are no requirements for programs and promote careers in matching funds under the program, however, the presence of matching funding or broadcasting. the integration of grant monies in a larger spending program will be taken into account by the WBA Foundation. We would like to invite communications educators to submit grant proposals for 2015 Consideration to the WBA Foundation: A regular annual report for a period of at and we encourage educators to spread the least 2 years to the WBA Foundation Board regarding the progress of students for 2 word about the WBA Foundation’s years after they leave the grantee’s program is requested. Appropriate recognition, Educational Support Grant Program. in an ongoing fashion, of the WBA Foundation grant is requested and grant applica- tions should include a statement indicating how this will be accomplished. For 2014, the WBA Foundation Board approved five grants totaling $10,935. The 2015 Deadline: Grant Applications must be received in the WBA Foundation Office, program has generated excellent response. 44 E. Mifflin Street, Suite 900, Madison, WI 53703, by Friday, April 17. Grants will be Since the inception of the program, the awarded by July 25 and grant funds may be disbursed upon request any time after WBA Foundation Board has issued the awards are announced. $152,751 in Educational Support Grants.

• Pronunciation guide for Wisconsin cities, towns, villages, You never have to guess. and elected officials d • Concise summaries regarding Wisconsin laws including Know your rights as a open meetings/records d reporter/ photographer. • Wisconsin laws and regulations regarding media Know where you can and can’t go. covering crime scenes, fire, and police emergencies d • How Wisconsin government and courts are set up plus Quickly get up to speed on rules and regulations about covering meetings d Wisconsin structure.

Follow us on Twitter where we showcase the great WBA Newsroom work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org

Wisconsin Broadcaster | April 2015 9 Foundation Report

WBA Foundation 2015 Scholarships Awards

A total of four This year’s winners were: Brett pledged to endow a scholarship under the Bachman, Sarah Hopefl, Sydney Howell Foundation’s Scholarship Program. WBA Foundation and Claire Kelly. Grassman is a longtime owner/manager of scholarship Claire Kelly, Marquette University, received the Results Broadcasting, with stations in $2,000 WBA Foundation Scholarship; Sarah Antigo, Clintonville, Shawano, Rhinelander, awards were Hopefl, UW-Madison, was named the Morgan as well as Iron Mountain, Michigan. In Murphy Scholar and received a $2,000 making the endowment, Grassman said presented on Scholarship; Brett Bachman, UW-Madison, that he “wanted very much to give March 7 at the received the $1,000 Results Broadcasting something back to the industry that has Scholarship; and Sydney Howell, UW-River given me so much. Hopefully, making my 2015 WBA Falls, received the $1,000 Howard Gernetzke gift in this way will help the industry Scholarship. continue to flourish in future years.” Student Seminar. The WBA Foundation awards the scholarships To be eligible, students must have annually. One of the awards is funded by completed at least one-half of their degree donations to the Foundation. or graduation requirements in broadcast or a broadcast-related course of study. The Morgan Murphy Scholarship is endowed Applicants must be attending a higher by WISC-TV, Madison. It was created in honor of educational institution in Wisconsin that the late Morgan Murphy, who founded the has been designated as eligible by the WBA Superior Evening Telegram, owner of WISC-TV. Foundation Board. The list of eligible Recipients of this scholarship are chosen for schools is available on the WBA Foundation their credentials and academic achievements website. as well as their ties to the Channel 3 viewing Recipients of all scholarships are selected area. through a competition judged by the WBA The Howard Gernetzke Scholarship, which Education Committee and the WBA was presented for the first time in 1998, is Foundation Board of Directors. In addition, endowed by friends and relatives of Howard as part of the WBA’s Assistance Action Plan Gernetzke. It was created in honor of the late for EEO Compliance, our members were Howard Gernetzke, who was a longtime given the chance to use our Scholarship Wausau and Milwaukee radio and television program to help them gain EEO credit. personality. Recipients of this scholarship are Amongst other requirements, they were chosen for their credentials and academic asked to make an initial evaluation of the achievements as well as their ties to the Central scholarship candidates. Judging is based on Wisconsin broadcast market. credentials, academic achievements and The Results Broadcasting Scholarship was recommendations. presented for the first time in 2005. Bruce Following are short profiles of this year's Grassman, President of Results Broadcasting WBA Foundation scholars.

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS President & CEO Bill Hurwitz Terry Shockley Chair of the Board Michelle Vetterkind, CAE Milwaukee Radio Alliance, Milwaukee Shockley Group Inc., DeBary, FL Wisconsin Broadcasters Association Foundation David Sanks R. Perry Kidder Jill Sommers Sanks Communications, Madison BOARD OF DIRECTORS Retired Broadcaster, Sherwood WISC-TV/TVW, Madison Vice Chair Tom Koser Laurin Jorstad Scott Chorski Scott M. Trentadue WKBT-TV, La Crosse WAQE-AM/FM/WJMC-AM/FM/WKFX-FM Retired Broadcaster, Lake Mills Retired Broadcaster, Wausau Rice Lake Secretary Joseph Denk Roger Utnehmer Dick Record WFRV-TV, Green Bay Dean Maytag Retired Broadcaster, Colgate DoorCountyDailyNews.com Family Radio, La Crosse Nancy Douglass Sturgeon Bay Treasurer WLKG-FM, Lake Geneva Kelly Radandt Tom Walker Bruce Grassman Woodward Communications Duke Wright Mid-West Family Broadcasting, Madison Results Broadcasting, Shawano Appleton/Green Bay Midwest Communications, Green Bay

10 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation Scholarship Recipients 2015 Claire Kelly Brett Bachman Recipient of WBA Foundation Scholarship Recipient of Results Broadcasting, Inc. Scholarship Claire is a graduate of Cary-Grove High School in After graduating from Elk Mound High Barrington, Illinois. She is currently enrolled at School in Elk Mound, Wisconsin, Brett Marquette University majoring in Public landed at the University of Wisconsin - Relations. Claire will graduate in May of 2015. Madison where he is focusing on Broadcast Claire’s accomplishments include: Dean’s list from Journalism and Mass Communication. fall of 2011 through spring of 2014 and a He is looking forward to December of nominee in 2012 for Resident Assistant of the Year. Claire was also 2015 for many reasons including graduation. honored as Volunteer of the Year in 2011 and is Resident Assistant at For the Badger Report, he has been producer, reporter, anchor and Cobeen Hall at Marquette University. She also serves as Public Relations photojournalist. Other broadcasting experience includes: sports Assistant at Marquette University Student Government. analyst for KSUN’s Sun Prairie Sportsview and digital media producer Claire’s broadcasting experience is extensive: Promotions Cast Member for The Daily Cardinal. Brett was the recipient of the Theta Chi for Radio Disney, Programming Intern for Fraternity Academic Achievement Scholarship. 88Nine Radio Milwaukee, Music Director His career goal is to be a true and Program Director for Marquette multimedia reporter whether that is at Radio, MUTelevision Music Talk Show a television or radio station, or a Host and MURadio DJ. Currently she is dedicated website. He seeks to the General Manager for Marquette produce compelling stories across Radio. platforms that combine the best parts After completing her undergrad work at of each medium to bring forth emotion and curiosity—beyond just Claire was unable to attend; accepting on her Marquette, she is seeking a career in behalf was Jim Kelly. programming at a non-commercial radio putting multiple stories produced in Brett Bachman, Recipient of the Results Broadcasting, Inc. station in the state of Wisconsin. different formats next to each other on a web page. Scholarship Sarah Hopefl Sydney Howell Recipient of Morgan Murphy Scholarship Recipient of Howard Gernetzke Scholarship Sarah is currently studying abroad in England Sydney was home-educated in Roberts, and plans to graduate in 2016 from UW-Madison Wisconsin. She is currently majoring in where she is currently a Journalism and Digital Marketing Communications and Digital Studies major. She is a graduate of Greendale Film & Television at UW-River Falls, and High School. will graduate with academic honors in Sarah loves May of next year. being a talk show Sydney was host/producer for “On Wisconsin” at awarded Best Technical Short in 2013 by WSUM, and is also part of the WSUM the 48 Hour Falcon Film Fest 4, and is also News team. In 2014 she was a producer/ the recipient of the Upper Midwest contributor for “Wisdom.” Sarah was a Regional Emmys TPT Public Media Wisconsin Public Radio Shadow for both Scholarship. the Larry Meiller and Joy Cardin shows. She interned with the Gathering Place Sarah was unable to attend; accepting on her and studied making promotional web In her spare time she is a program host behalf were Jean Garrity and Mike Murphy. for WSUM Student Radio, a writer for the videos. Sydney also was the camera Badger Herald, and member/volunteer for the Association for Women in operator at local access station Town Communications. Sarah has many talents, including playing the Square Television for 7 years and Valley Sydney Howell, Recipient of flugelhorn for the Wisconsin Marching Band and the French Horn for the Access Channels for 2 years. She is a PFC the Howard Gernetzke Scholarship University Band. in the Wisconsin National Guard, an Information Technology Specialist (25) Sarah would love a future involving public radio. Through her experience and DAV Field Technician for the Department of Technology at at the student radio station she has gained a strong appreciation for UW–River Falls. everything that goes into creating a quality radio program. She states: “I absolutely love to interview people and get their stories, which is why I Sydney’s career goal: “To intern at Twin Cities Live, allowing me to carry my recorder on me at all times—you never know when you’re break into the television scene, and then work in TV for a while. I going to come across a story! I would love to be a correspondent for would like to end up working in film production, preferably NPR, whether it be reporting, editing, producing, or contributing to one independent. My ultimate career goal is to make mini dramas for of their many quality podcasted shows.” BBC’s Masterpiece Theater.”

Wisconsin Broadcaster | April 2015 11 EDUCATOR’S COLUMN

2015 WBA Student Seminar Highlights

“It was a great way to spend my Saturday!” address “Things I Wish I Would Have Known Before I Got My First Job,” the presentation of the WBA It was a good experience, and I want to come back Ken Beno Foundation Scholarships to four recipients, and the Chair, WBA next year to learn more. This was my first time here, twelfth annual Student Awards for Excellence. Education Committee and I loved it. It was great to be in touch with professionals! I couldn’t ask for a more helpful WBA Student In addition, the Leadership seminar! I was very pleased with this year’s seminar Award was given to Laura set up! The WBA has been a great experience! Leadership Braun of UW-Stevens Point. Awesome seminar! I think this is a great Award Winner The award is given to a opportunity for students, teachers and even for broadcasting or broadcast people not enrolled in college! I loved the journalism student of junior experience, networking, and meeting students standing or above at a from Wisconsin. Wisconsin college or university who has most Those were just a few of the comments from over noticeably developed and 150 students from 13 different schools who exercised effective and attended the 2015 WBA Student Seminar on creative skills in leadership. Saturday, March 7 at the Madison Marriott. Another successful event can be attributed to the hard work In addition to Amy, I would Laura Braun like to thank the following of the WBA Education Committee in putting UW-Stevens Point together an outstanding program featuring News broadcast professionals for Anchor and Reporter at WMTV–TV, Madison, Amy being panelists: David Pflugshaupt. Sanks, WBA Foundation Chair; Michelle Vetterkind, President and CEO, WBA and WBA An important factor is the financial support from Foundation; Dave Black, UW-Madison, WSUM, the WBA in helping to pay for hotel rooms for students who traveled from distant areas around Madison; Mike O’Brien, WCLO/WJVL, Janesville; the state. I have the pleasure of being the chair of Dean Maytag, retired Director of Operations, WISN- this active and hard-working group of educators TV, Milwaukee; Sandy Ellis, UW-River Falls; Bill and commercial broadcast professionals. Hubbard, Director- Academic Technology Services, UW-Green Bay, formerly WBAY-TV, Green Bay; Mike Students had their choice of three of nine panels. Schmitt, UW-Green Bay; Kevin Ruppert, Vanessa Topics included campus radio and TV stations, Younger, and Matt Simon, WISC-TV, Madison; social media, sports play-by-play, radio and TV news Justine Stokes, UW-Oshkosh; Mark Zoromski, anchoring and reporting, sales, quality college UW-Milwaukee; Nicole Sobczak, Joe Daguanno, news, radio programming and production, and engineering. Several students toured the remote and Rick McCoy, Mid-West Family, Madison; truck from WISC-TV, Madison as part of the Erik Bilstad, WTMJ-AM, Milwaukee; Jon Adler, engineering session. WLUM, Milwaukee; Jon Arias, Tara Vandygriff, and Tim Etes, iHeartMedia; Branden Borremans At noon, Students could choose from two sessions. and Lee Ann Okuly, WKOW-TV; Russ Bruhn, Don One featured career development in radio and Vesely, and Geoff Shields, WMTV–TV, Madison, television which included a mock interview, resumé and Keith Bratel, WLBD-FM, WLUM-FM, and WZTI preparation, and job searches, and the other was AM-FM, Milwaukee/Greenfield. speed networking which was patterned after the speed dating concept. Twenty–one broadcast On behalf of the Education Committee, I would like professionals met individually with over 100 to thank Linda, Michelle, and Mandy for making the students who could ask questions about any topic. seminar a success. The afternoon luncheon concluded the seminar Next year’s student seminar is set for February 27, and was highlighted by Amy Pflugshaupt’s keynote 2016 at the same location as this year.

12 Wisconsin Broadcaster | wi-broadcasters.org 2015 WBA Student Seminar Photo Review

Wisconsin Broadcaster | April 2015 13 Thank you to the following for making the WBA’s 2015 Student Seminar a success Speakers and Moderators Rick McCoy, Mid-West Family Broadcasting WBA Education Committee Kevin Pulz, Milwaukee Public Television Jon Adler, WLUM Mike O'Brien, WCLO/WJVL Ken Beno, Committee Chair Arthur Ranney, UW-Platteville Jon Arias, iHeartMedia Lee Ann Okuly, WKOW-TV Dave Black, WSUM Radio Mike Schmitt, UW-Green Bay Erik Bilstad, WTMJ Radio Amy Pflugshaupt, WMTV-TV Nella Citino, Madison Media Institute Chris Shofner, UW-Stevens Point Dave Black, WSUM Radio Kevin Ruppert, WISC-TV Randall Davidson, UW-Oshkosh Dr. Robert Snyder, UW-Platteville Branden Borremans, WKOW-TV David Sanks, WBA Foundation Chair Sandy Ellis, UW-River Falls Nancy Stillwell, Madison Media Institute Keith Bratel, Milwaukee Radio Alliance Mike Schmitt, UW-Green Bay John Gosz, UW-Stevens Point Michelle Vetterkind, WBA President & CEO Russ Bruhn, WMTV-TV Geoff Shields, WMTV-TV Pat Hastings, UW-Madison Linda Baun, WBA Vice President Joe Daguanno, Mid-West Family Marketing Mike Simon, WISC-TV Terry Havel, UW-Parkside Sandy Ellis, UW-River Falls Nicole Sobczak, Mid-West Family Marketing Erik Johnson, UW-River Falls Special Thanks Tim Etes, iHeartMedia Justine Stokes, UW-Oshkosh Jack Kapfer, UW-Eau Claire American Awards & Promotions Bill Hubbard, UW-Green Bay Tara Vandygriff, iHeartMedia Maryann Lazarski, Milwaukee Public Television Donna Beno Jack Kapfer, UW-Eau Claire Don Vesely, WMTV-TV Brian Lucas, UW-Whitewater Mandy Endicott, WBA Administrative Assistant Brian Lucas, UW-Whitewater Vanessa Younger, WISC-TV Dean Maytag, Retired Madison Marriott West Hotel Staff Dean Maytag, Retired Mark Zoromski, UW-Milwaukee Mike O'Brien, WCLO/WJVL Greg Powers, Lake Land College

14 Wisconsin Broadcaster | wi-broadcasters.org Student Awards for Excellence

Awards Presented Saturday, March 7, 2015

Long Form Production Non-News (Radio) Promotional/Public Service Announcements/Commercials (Radio) 1st Place: UW-Stevens Point - Avi Buffalo by Danica Nikezic 1st Place: WSUW (UW-Whitewater) - Hip Hop Humpday 2nd Place: WRST (UW-Oshkosh) - Living Nightmare 2nd Place: Radio1 Broadcast School - Alex W Skillet ad 3rd Place: WRST (UW-Oshkosh) - Pixel Digging 3rd Place: WSUM (UW-Madison) - Leaders of the New School Promo Long Form Production Non-News (TV) Promotional/Public Service Announcements/Commercials (TV) 1st Place: Madison Media Institute - Sustain Dane Big Share 1st Place: SPTV (UW-Stevens Point) - General Manager Statement 2nd Place: Madison Media Institute - Sharing a Blast with Joey Ramirez: 2nd Place: Madison Media Institute - Living in Faith: St. Maria Goretti Catholic School A Marine Corp Video Diary 3rd Place: MUTV (Marquette University) - MUTV Fall Sports 2014 Commercial 3rd Place: Madison Media Institute - Mad About Dane Sports Story (Radio) News Series/Documentary (Radio) 1st Place: WSUM (UW-Madison) - Wisconsin Football Update 1st Place: UW-Superior - Superior Remembers Veterans 2nd Place: WSUM (UW-Madison) - Sports Update 2nd Place: UW-Superior - Superior Cop's Use of Force Investigated 3rd Place: WSUW (UW-Whitewater) - Warhawk Sports Report 3rd Place: WRST (UW-Oshkosh) - Modern Dairy Farming Sports Story (TV) News Series/Documentary (TV) 1st Place: Madison Media Institute - Around the Rim 1st Place: SPTV (UW-Stevens Point) - Revival 2nd Place: MUTV (Marquette University) - Dwyane Wade Donates Gift for "Live to 2nd Place: UW-Madison - Second Chances Dream" Reading Program 3rd Place: SPTV (UW-Stevens Point) - My Best Friend Sue 3rd Place: UWM PantherVision (UW-Milwaukee) - Player to Coach Public Affairs/Talk Show (Radio) Sports Play-by-Play (Radio) 1st Place: WSUM (UW-Madison) - What Ello is Trying to Do 1st Place: WSUM (UW-Madison) - Wisconsin vs. Kentucky Final Four 2nd Place: WRST (UW-Oshkosh) - Election Night Special 2nd Place: WRST (UW-Oshkosh) - UW Oshkosh at UW Whitewater Football 3rd Place: WSUM (UW-Madison) - The Epic Rap Showdown 3rd Place: UW-River Falls - UWRF Hockey Public Affairs (TV) Sports Play-by-Play (TV) 1st Place: UW-La Crosse - Birth to Three Promotion 1st Place: MUTV (Marquette University) - Xavier vs. Marquette - Women's Basketball 2nd Place: Milwaukee Area Technical College - MATC Holiday Greeting 2nd Place: SPTV (UW-Stevens Point) - SPTV Sports - Point vs. North Central 3rd Place: Titan TV (UW-Oshkosh) - Titan Tonight "Titan Fitness" 3rd Place: UW-Whitewater - UWW-TV Sports Play-by-Play Coverage of Newscast (Radio) UW-Whitewater Football vs. Wartburg College 1st Place: WUEC (UW-Eau Claire) - Blugold Radio News Sports Programming-Non Play-by-Play (Radio) 2nd Place: WSUM (UW-Madison) - 6PM Newscast October 2 1st Place: WRST (UW-Oshkosh) - Oshkosh Sports Saturday 3rd Place: WSUM (UW-Madison) - 5PM Newscast October 17 2nd Place: WRST (UW-Oshkosh) - Interview with Nick Collins Newscast (TV) 3rd Place: WRST (UW-Oshkosh) - Interview with Charles Davis 1st Place: UWM PantherVision (UW-Milwaukee) - UWM PantherVision 10/20/14 Sports Programming-Non Play-by-Play (TV) 2nd Place: UWM PantherVision (UW-Milwaukee) - UWM PantherVision 5/5/14 1st Place: UW-Whitewater - Warhawk Sports Saturday 3rd Place: SPTV (UW-Stevens Point) - SPTV News - Thursday, 2nd Place: Titan TV (UW-Oshkosh) - Titan TV Sports Homecoming Special October 16th, 2014 3rd Place: SPTV (UW-Stevens Point) - SPTV Sports - Point vs. Stout Halftime Report News Story (Radio) Air Check (Radio) 1st Place: WSUM (UW-Madison) - Band Together to Beat Cancer 1st Place: Radio1 Broadcast School - Andrew S Airshift 2nd Place: UW-Superior - Bilingual Signage Highlights Ojibwe Heritage 2nd Place: Radio1 Broadcast School - Alex W Airshift 3rd Place: UW-Superior - Sandy Lake Tragedy Remembered 3rd Place: Radio1 Broadcast School - BJ Helgerson Airshift News Story (TV) Website (Radio and TV) 1st Place: UW-Madison - Student Made App 1st Place: UW-Madison - In the Red 2nd Place: UWM PantherVision (UW-Milwaukee) - MATC Lockdown 2nd Place: SPTV (UW-Stevens Point) - SPTV Website 3rd Place: UW-Eau Claire - Chippewa Area Mentor Program 3rd Place: UW-Madison - WIVote

Congratulations to all of the Student Awards Winners

Wisconsin Broadcaster | April 2015 15 Calendar of Events Steve Eggers PCS April 14, Noon EST Erection Manager/ Cellula Digital Retargeting Project Manager Erection Audience Management Two Way Mobile: (608) 575-9050 Microwave April 21-23, 2015 Walker Broadcast Management Institute UW-Madison April 23, 2015 communications 4587 Hwy TT Antenna & Tower Service Since 1968 WBA Hall of Fame Phone: 608) 837-9050 Exhibit Dedication Sun Prairie, Wisconsin 53590 Fax: (608) 825-9050 Celebration Reception www.wave-com.com The Hilton Milwaukee City Center May 2, 2015 What’s WBA Awards Gala Madison Marriott happened so May 21 2015, 10 AM far in 2015 at Digital Campaigns for Radio’s Top Categories your station RAB Webinar that should be June 11, 2015 10 AM held for the Better Creative for Better Results RAB Webinar WBA June 17 & 18, 2015 Awards for WBA Summer Conference Excellence Kalahari Resort, Wisconsin Dells Entries? July/August 2015 WBA Doug Chickering Sports Workshop TBD September 17, 2015 10 AM Building Your Personal Brand Wisconsin RAB Webinar Broadcasters Association October 13-15, 2015 Broadcasters Clinic Madison Marriott November 12, 2015 10 AM Find out more at Planning Your 2016 Digital Strategies wi-broadcasters.org RAB Webinar December 10 2015, 10 AM Emerging Sponsorship Categories for 2016 RAB Webinar January 26 & 27, 2016 Jeff Welton WBA Winter Conference Nautel Regional Sales Manager & State Legislative Day Concourse Hotel, Madison Central US February 23 & 24, 2016 WBA DC Trip Tel: 1 902 823 5127 Embassy Row Courtyard by Marriott [email protected] February 27, 2016 WBA Student Seminar Madison Marriott Making Digital Radio Work.

16 Wisconsin Broadcaster | wi-broadcasters.org