TALLINN UNIVERSITY OF TECHNOLOGY School of Business and Governance Department of International Business Administration Leopold Nkowa Njampa THE USE OF CORPORATE SOCIAL RESPONSIBILITIES FOR BARND LOYALTY IN FAST FOOD RESTUARANTS IN ESTONIA. Bachelor Thesis Programme: Business and governance, specialization Marketing Supervisor: Eunice Omolola Olaniyi Tallinn 2019 1 I hereby declare that I have compiled the paper independently and all works, important standpoints, and data by other authors has been properly referenced and the same paper has not been previously presented for grading. The document length is 8714 words from the introduction to the end of the conclusion. Leopold Nkowa Njampa …………………………… (signature, date) Student code: 166414 TVTB Student email address:
[email protected] 2 TABLE OF CONTENTS ABSTRACT /ONLY IN GRADUATION Table of Contents Contents ABSTRACT .................................................................................................................... 4 INTRODUCTION 5 1. Literature review 9 1.1. Brand Loyalty and Repurchase Intention .................................................................. 9 1.2. CSR and Food Business ........................................................................................... 10 1.3. CSR in the European Union (EU) and in Estonia Food Business ............................... 13 1.4. Fast food restaurants in Estonia and their CSR Activities ......................................... 16 2. Methodology 18 2.1. Research questions .................................................................................................