HANNI RÜTZLER’S FOODREPORT PUBLISHING INFORMATION Food Report 2016 Zukunftsinstitut I Lebensmittel Zeitung Dear Readers, Fashion has wielded the baton on matters of identity and self-presentation for many decades. But now food, as Hanni Rützler proclaims here, has seized the mechanism for self-presentation. Food, the way we obtain our nourishment, what and when we eat, where we eat and with whom we meet to eat say more about us than the clothes we wear. Food is elevated from a life-sustaining commodity to a lifestyle-defning element. It has become the expression of a brainstorming exer- cise about itself. According to the author: it has become the new pop. In the Food Report 2016, Hanni Rützler analyses how far we have already travelled on the way to identifying ourselves through our food. With infnite food, spiritual food and fast good, she de- scribes three exciting trends: 1. In future, eating will take place at any time of day and increasingly in places that previously served quite diferent purposes. PUBLISHING INFORMATION 2. Te growing desire for halal, kosher and vegan food lifts food to a spiritual level: Publisher food becomes a religion. Zukunftsinstitut GmbH Kaiserstr. 53, 60329 Frankfurt 3. Fast food is undergoing a revolution in quality: fast food must not only be fast but, Tel. + 49 69 2648489-0, Fax: -20
[email protected] above all, good. Published in cooperation with the Lebensmittel Zeitung. Te consequences of this change for our private lives, food businesses and the restaurant trade are Contact already perceptible. Te domestic kitchen is becoming a multifunctional, networked food station, Tessa Winter, Zukunftsinstitut Tel.