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Picklejune 30-July6.Qxd www.picklemag.com From theindianentertainment.com ● Volume No: I-38 pickle● June 30-July 6, 2007 ● New Delhi ● India Thomson’s Viper Filmstream debut in Telugu action film TOSS was shot on Thomson’s Viper Filmstream Camera Toss is shot all-digital Digiquest bullish on usage of Viper Cam in India T elugu film Toss was completely Hyderabad-based Digiquest, which is Digiqiest, a vocal supporter of digital shot digital using the Grass Valley spearheading digital-filmmaking in filmmaking in India. Viper Filmstream digital cinematog- the country. Digiquest plans to do a viper road raphy camera from Thomson. This is ``This trend is gaining ground at a show later this month in Mumbai, the first Indian film shot using Viper faster pace is India. We are sure the Hyderabad and Chennai .The $1 mil- and digi-prime lenses. Toss is di- future is digital,'' said K B Reddy, MD lion action film Toss was shot on the rected by Priyadarshini new generation Viper Ram. Toss producers Dev Filmstream (following the Amarnath and success of Collateral, Miami Radhamohan confirmed Vice, Zodiac...). Viper uses a they had substantial sav- Apne scores in global mart hard disc for recording data ings in shooting with Viper. pne has grossed impressive box office collec- with highest quality -- the The Indian motion pic- Ations in the overseas market. Shemaroo's strat- data in uncompressed, tures industry is eagerly egy to premiere the movie at Vancouver, Canada meaning full availability of awaiting the release of Toss helped to build a strong opening in many markets the RGB(4:4:4). on July 12 as the visual im- including US, USA, Australia among others.The Rent Viper, set of pact of the movie in the- comeback of Dharmendra with both Sunny and digi-prime lenses a day at atres would play a key fac- Bobby on screen added to the success. In the first $1,500. tor in leading directors and weekend in the UK, Apne grossed 180, 124 For viper full movie cinematographers to gradu- pounds (Rs 1.47 crore) in 43 screens. package deals email:cha- ate to this new stream. The [email protected] camera was sourced from Cont on PAGE 3 1 pickle June 30- July 6 2007 ● New Delhi● India Conference on The future is in Indian Cinema Digital filming ndian Film industry leaders across the value chain will he traditional film camera uses negative stock get together for day's seminar at Chennai on July 14 to for recording, which is very expensive com- the discuss -- Indian Cinema Winds of Change. The ad- pared to recording it on a hard disc.”Unlike vent of digital technology, corporate financing, cre- many other digital cinematography cameras Iative professionalism and marketing strategies has given a Tthe Viper, when used in the FilmStream mode, does new shape and growth prospects to the Indian film sector. not use any in-camera video processing, so it records The Indo-American Chamber of Commerce, The Madras the full gamut of the scene, delivering the maximum Film Society along with Ernst & Young (as knowledge part- quality and resolution to post production,” according ners) have come together under one forum to organise the to Thomson. Producers of Toss decided to hedge on conference. Viper for the following reasons: It is an action movie The seminar would debate on relevant industry issues in- and needs more negative to be exposed compared to cluding corporatization, film financing, shooting in a traditional camera. technological advancements, piracy protection and Moreover, they were also planning to digitally color would offer a discussion forum bringing together members grade the movie, and when they looked at compara- of the film fraternity. tive cost -- they pitched on viper as it was The revenues of the Media and Entertainment industry economical giving the same quality. Industry experts would double in the next 5 years while the revenues of the explained that big budget movies (over $4 million) film industry would touch Rs 137 billion by the year can save upto 200 per cent (savings on film stock 2010.There were 1090 movies made in the year 2006 and and post) and around 50 per cent savings for a 3.1 billion tickets sold during the same year. The filmed en- medium budget (over $1 million) film. tertainment industry is also poised to capture a significant Toss turned to Celluloid only at the distribution share of the global market with 24 million strong Diaspora. stage. Shooting in digital will save in film raw Some of the speakers at the conference include David stock, when distributed digitally, the cost of get drasti- Hopper - Consul General, US Consulate General, Chennai, cally cut. Kamal Haasan, Ramanathan, MD Abirami Group, Farokh Balsara - National Vice President, IACC, Mahadevan Thomson and Sony are eyeing Ganesh, chairman, GV Films, Kiran Reddy, MD Sathyam substantial business from the Cinemas, Pradip Roy, ED, IDBI, Prakash Raj, R Anand - Chairman, IACC, P S Saminathan, MD, Pyramid Saimira, Indian motion pictures industry. Sanjay Wadhwa, AP International Films, Senthil Kumar, There is no doubt that high Real Image Media, Uday Singh, Neeraj Roy, MD Hungama Mobile among others. definition has become the talking For more details email: [email protected] point in the Indian film value chain our mission: making indian showbiz global specialspecial indiaindia mipcommipcom guideguide www.picklemag.com FOR DETAILS: [email protected] 2 pickle June 30- July 6 2007 ● New Delhi● India What to watch: Coming up on Screens Big films to bet on... The new titles of big banners look very impressive. Will the second half of 2007 bring cheer to Hindi films? Jodha Akbar poster Chak De India Jai Jaganath Farah Khan's Om Shanti Om ll eyes are set on the new Hindi Harman Baweja is in Love Story 2050 movies to be released in the opposite Priyanka Chopra and di- A rest of the year. There was not rected by Harry Baweja; Nikhil one blockbuster hit so far. Super Dwivedi is in My Name Is Anthony stars, big budgets, foreign locales Gonsalves opposite Amrita Rao and doesn't seem to have impressed the directed by E Niwas. And, Imran audience. Khan in Jaane Na Jaane Tu opposite Experts blamed weak scripts and Genelia and directed by Abbas poor storylines for this dismal per- Tyrewala. formance. Among the talked about Eros International is likely to be movies, this year so far has been the winner in overseas distribution Guru, Namaste London, Bheja Fry, in 2007. The industry is also waiting Apne, Aap Ka Suroor. to watch the strategy adopted by The stills from big banners around UTV for Jodha Akbar. Will they re- this page looks very impressive. In lease the movie on their own or addition to the movies listed in this work with a partner? Yashraj's magic page, other movies to look for in- Anubhav Sinha's Cash hasn't worked so far this year, but clude Sanjay Leela Bhansali’s they are not down. Adlabs is quiet Saanwariya (Sony Pictures and doesn't seem to play the game Entertainment), Pradeep Sarkar's next six months will witness debut as they did last year. Laaga Chunari Mein Daag, Tare of over a dozen new artises in the Shemaroo has a mix of Zameen Par, Race among others. Hindi film industry. Ranbir Kapoor is mainstream and independent films. The star quotient will continue to being introduced in Saanwaria oppo- Overall, 2007 will not recreate the power the new releases. But, the site new comer Sonam Kapoor; big success of 2006. A still Bhool Bhulaiyaa Eros' Partner Ramgopal Varma Ki Aag 3 pickle June 30- July 6 2007 ● New Delhi● India MARKET INDICATORS PICKLE DIGEST Media & Entertainment Companies traded in the Bonbay Stock Exchange (value in Rs and crore) Company July 9 P/E Ratio Adlabs Films 564.20 89.20 Bag films 47.80 119.50 Balaji Telefilm 242.800 22.00 Cinemax India 157.40 13.97 Crest Animation 124.60 131.16 Cyber Media 113.00 23.35 Deccan Chronicle 229.85 13.93 ETC Networks 54.25 11.27 ENT Network India 520.55 130.56 GBN 910.70 --- HT Media 225.80 19.86 Contemporary Kerala Inox Leisure 133.30 45.49 JagranPrakashan 481.00 69.91 Cinema at Barbican K Sera Sera 22.10 5.03 Mid Day Multimedia 48.55 26.68 This July Barbican Film will present a showcase of contemporary Kerala cinema as part of India Moser Baer 497.10 — Now, the celebration of Indian culture, art and Mukta Arts 90.00 — life that's taking place throughout London from NDTV 415.50 -- July 21-29. Cary Rajinder Sawhney, one of the Prime Focus 908.10 7224 leading British Asian film curators has success- PVR 215.10 94.34 fully managed to mainstream minority film and Pritish Nandy 113.35 29.52 art, has assembled a selection of six films, three Pyramid Saimira 328.05 309.48 of which will be UK premieres, at the Sahara One 351.00 81.63 Barbican.The films to be screened in the film- Saregama India 334.4 64.57 fest include Daivanamathil, Perumazhakkalam, Shringar Cinema 61.30 -37.58 Kayyoppu, Thanmathra, Sancharram, Oru Cheru Punchiri among others. Sun TV 1617.90 79.78 TV 18 896.40 95.97 TV Today Network 140.05 28.35 TIPS Industries 57.55 97.54 UTV Software 527.70 — James Purnell is the new Zee Entertainment 319.60 189.11 UK Culture Secretary James Purnell is the Secretary of State for Culture, Media and Sport, succeeding Tessa Jowell. Purnell will this space is available for play a key role to finalise the rules of annexures in the India-UK Film Treaty.
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