1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusJuly 2017

2 Gross media investments evolution p.4

Key TV figures p.7

Top websites p.14

Key radio figures p.18

Print circulation p.25

OOH ratings p.29

3 Gross MediaCONNECTIONS Investments Evolution

4 GROSS MEDIA INVESTMENTS Market National North South • € Mo • 2.037,1 • 1.218,9 • 818,3 EVOLUTION • vs YTD-16 * • - 5,7% • - 7,5% • - 2,7% Jan-Jun 2017 • % Region • 100% • 60% • 40% Source: MDB / Nielsen

Media (vs YTD-16 *) Ecogroups (vs YTD-16 *)

89% Petcare Cinema 5% 7% Clothing

Radio 4% 3% Transport 0% Services Magazines -5% -1% House Eq. -4% Retail TV -6% -6% Health

Free Press -8% -11% Telecom -14% Cleaning OOH -8% -16% Beauty -17% Food Newspapers -10% -18% Energy

NB : Internet figures 2017 vs past - no comparison allowed due to drastic methodological changes * : internet not included MDB TOP 30 ADVERTISERS - Jan-Jun 2017 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies)

Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 *

1 D'IETEREN GROUP 50,2 95 16 CARREFOUR GROUP 15,3 92 2 PROCTER & GAMBLE 48,2 83 17 TRIVAGO 14,3 148 3 RECKITT & BENCKISER 35,6 84 18 L'OREAL GROUP 14,1 78 4 RENAULT-NISSAN ALLIANCE 30,7 92 19 LIDL & CO 14,0 90 5 PROXIMUS GROUP 28,1 71 20 LOTERIE NATIONALE 13,9 73 6 UNILEVER 27,0 69 21 DANONE GROUP 13,6 53 7 PSA PEUGEOT CITROEN 24,7 103 22 KBC GROUP 13,5 159 8 COCA-COLA COMPANY 24,3 95 23 METRO GROUPE 13,5 137 9 COLRUYT GROUP 24,1 121 24 AHOLD DELHAIZE 13,1 59 10 ORANGE 21,8 157 25 ING GROUP 12,8 70 11 GROUP 20,8 97 26 GLAXOSMITHKLINE 12,3 129 12 FIAT-CHRYSLER 18,8 137 27 BEIERSDORF 11,7 73 13 MONDELEZ INTERNATIONAL 18,7 101 28 FORD MOTOR COMPANY 11,4 119 14 BMW GROUP 18,1 136 29 NESTLE GROUP 10,2 70 15 DAIMLER BENZ GROUP 16,3 118 30 NETHYS 9,9 87

NB : Index - internet not included Key TV FiguresCONNECTIONS

7 Key TV figures North - July 2017 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD

VTM PRP 18-54 5,1 6,8 22,9 25,2 597 822

Q2 PRP 18-44 1,5 2,1 7,7 8,6 603 795

VITAYA PRP 18-54 1,0 1,3 4,4 4,7 555 726

VIER PRP 18-54 2,0 2,8 8,9 10,4 688 901

VIJF PRP 18-54 1,4 1,5 6,2 5,5 394 651

Total TV PRP 18-54 22,2 27,0

Total TV PRP 18-44 19,6 24,0 Key TV indexes North - July 2017 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective

VTM PRP 18-54 122 100 107 101 91 98

Q2 PRP 18-44 110 90 95 91 99 101

VITAYA PRP 18-54 114 116 101 115 103 105

VIER PRP 18-54 107 95 94 95 103 102

VIJF PRP 18-54 128 106 113 106 71 90

Total TV PRP 18-54 113 100

Total TV PRP 18-44 115 99 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Jul - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16

Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,7% 28,3% 28,0% 28,2% 101 Total channels (Live + TSV) " 89,5% 87,5% 85,4% 85,6% 100 VHS + DVD player + Blue Ray " 2,8% 3,8% 4,5% 4,0% 89 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,4% 7,8% 8,8% 9,1% 104

Game console and other devices (3) " 1,3% 0,9% 1,3% 1,3% 100 All Channels " 10,0% 12,0% 15,5% 23,5% 152 % Time shift viewing (4) Main Channels (5) " 13,4% 14,7% 19,7% 26,3% 134

Commercial breaks rating Main channels (5) - Live " 86 88 86 88 vs full daypart rating Main channels (5) - TSV " 27 27 28 30 All TV channels (Live) Total day 134 127 116 108 93 ATV All TV channels (TSV) " 12 14 18 28 154 (Average daily viewing time) All TV channels (Live + TSV) " 146 141 135 136 101 in minutes Other TV Screen Usage " 22 27 30 31 102 Total TV Screen Usage " 168 168 165 167 101

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF Key TV figures South - July 2017 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD

RTL-TVI PRP 18-54 6,4 7,8 26,6 26,9 473 763

Club-RTL MEN 18-54 1,1 1,4 5,9 6,5 589 873

Plug-RTL ALL 15-34 0,6 0,9 4,4 5,0 543 723

La Une PRP 18-54 3,2 3,9 13,1 13,5 375 671

La Deux PRP 18-54 1,4 1,5 5,8 5,2 297 582

AB3 PRP 18-44 1,5 2,3 7,5 9,4 342 607

TF1 PRP 18-54 3,6 4,4 14,9 15,2

TTV PRP 18-54 24,0 28,9

TTV PRP 18-44 20,1 24,9

TTV ALL 15-34 13,7 16,9

TTV MEN 18-54 18,1 22,1 Key TV indexes South - July 2017 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective

RTL-TVI PRP 18-54 98 92 106 101 102 106

Club-RTL MEN 18-54 91 96 97 105 120 113

Plug-RTL ALL 15-34 78 72 86 83 115 102

La Une PRP 18-54 82 85 88 94 114 108

La Deux PRP 18-54 68 68 73 74 96 103

AB3 PRP 18-44 74 94 81 105 111 105

TF1 PRP 18-54 93 87 99 95

TTV PRP 18-54 93 91

TTV PRP 18-44 91 89

TTV ALL 15-34 89 87

TTV MEN 18-54 94 92 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Jul - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16

Rating (%) TSU (Total Screen Usage) (1) 17-23:00 32,2% 32,4% 33,8% 32,4% 96 Total channels (Live + TSV) " 82,4% 81,3% 81,5% 78,5% 96 VHS + DVD player + Blue Ray " 5,2% 7,6% 6,8% 7,2% 106 Audience share TSU (%) (2) Video on demand + Digital recorder " 10,0% 9,9% 10,9% 13,6% 125

Game console and other devices (3) " 2,5% 1,2% 0,8% 0,7% 85 All Channels " 8,2% 8,1% 12,3% 17,9% 145 % Time shift viewing (4) Main Channels (5) " 9,0% 8,6% 13,1% 19,6% 149

Commercial breaks rating Main channels (5) - Live " 87 90 88 89 vs full daypart rating Main channels (5) - TSV " 43 42 52 51 All TV channels (Live) Total day 160 161 161 141 88 ATV All TV channels (TSV) " 12 12 19 26 137 (Average daily viewing time) All TV channels (Live + TSV) " 172 173 180 167 93 in minutes Other TV Screen Usage " 45 48 50 53 107 Total TV Screen Usage " 217 221 230 220 96

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS

14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore

Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.

* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Jul-17 Source: CIM internet - NB: Unique browsers on an average day

Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers

1 HLN..129.998 11 DH.be 204.536 2 Nieuwsblad 1.025.077 12 Immoweb 200.837 3 2dehands.be-2ememain.be 467.821 13 Het Belang van Limburg 199.738 4 Sudinfo 335.799 14 Le Soir 180.283 5 De Standaard 309.380 15 Knack-LeVif 179.874 6 Gazet van Antwerpen 271.494 16 VTM 145.579 7 Sporza 232.129 17 Buienradar 143.268 8 Deredactie.be 229.081 18 L'Avenir.net 129.663 9 RTBF.be 222.609 19 De Morgen 121.613 10 RTL.be 214.481 20 Meteovista 119.800 Key Digital Figures - TOP Non-CIM WEBSITES - Jun-17 Source: COMSCORE

Website Daily Visitors (000)

GOOGLE.BE 1.046 MSN.COM 1.029 MSN.BE 971 FACEBOOK.COM 722 LIVE.COM 583 LINKEDIN.COM 575 GOOGLE.COM 400 BING.COM 341 YOUTUBE.COM 264 REDDIT.COM 232 Key Radio FiguresCONNECTIONS

18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

7,0

6,0

5,0 4,8

4,0 4,2 3,6 3,0

2,0 1,5 1,7 1,2 1,0 0,8

0,0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8%

2017 - Wave 1 6% 6% 19% 25% 19% 10% 6% 9%

2017 - Wave 2 6% 7% 18% 24% 21% 8% 4% 11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Radio 1 Radio 2 MNM Stu Bru

Q-Music Joe FM Nostalgie Other Key Radio Figures North - Average C/GRP* (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) * : no agency commission

600 636

500 494

423 400

300 307

232 230 200 192

100

0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

4,0

3,0 3,0

2,0 1,8 1,6 1,3 1,1 1,0 1,1 0,7 0,7 0,7

0,0

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2016 - Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14%

2017 - Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6% 20%

2017 - Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

La 1ère VivaCité Classic 21 Pure FM Bel-RTL

Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

600

517 500 482

400 403 341 327 325 310 300 269 227 200

100

0

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Print CONNECTIONS Circulation

25 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report

Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. “Cim-authentified” datas. Includes digital sales. Key Print Figures - Newspapers Circulation (Paid + Free) Jan-Dec 2016 (Source: CIM Press Brand Report)

NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital

Het Laatste Nieuws 275.661 100 4,2% Sud Presse 89.977 96 9,8% Het Nieuwsblad 240.141 95 4,6% L'Avenir 82.834 97 5,8% De Standaard 101.461 99 16,9% Le Soir 68.493 102 18,3% Het Belang van Limburg 94.261 98 6,2% DH/Les Sports 43.363 99 5,1% Gazet van Antwerpen 88.383 95 5,8% La Libre Belgique 37.239 102 10,3% De Morgen 55.756 100 29,2% L'Echo 16.495 101 38,8% De Tijd 42.008 102 36,5% Grenz Echo 10.309 98 2,1%

Total North 897.671 98 9,2% Total South 348.710 99 11,1% Key Print Figures - Magazines Circulation (Paid + Free) Jan-Dec 2016 (Source: CIM Press Brand Report)

NL-speaking FR-speaking Both languages Categories Circulation vs P-1 Circulation vs P-1 Circulation vs P-1

Television 728.468 86 453.347 94 Women 429.958 93 204.765 93 Business & News 122.564 98 150.067 95 48.762 100 Generation (Youth/Senior) 17.577 97 109.226 103 Men 29.003 95 18.239 93 46.378 97 Lifestyle & Travel 83.565 95 Build & Deco 15.343 79 16.012 85 19.881 77

TOTAL 1.325.336 89 860.007 94 307.812 97 OOH ratingsCONNECTIONS

29 Key OOH Figures - Panoramic & Classic billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

JCD Superstar National 189 CC MOF Mega 16 181 BP Belgium 800 170

CC MOF Maxi Mix 520 151

BP Cover 600 141

BP Access 500 132

CC MOF Supermix 440 123

CC MOF 16m² + 103 JCD Prestige 130… 51

CC MOF 36 100 48 Key OOH Figures - Street billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

CC Adshel Maximum… 430

JCD Booster 423

CC Adshel BeSST 384

JCD Authentic Lady 381 JCD Authentic Young 380 CC Adshel Optimum XL 376 JCD Taste 338 JCD Conso 86 47 JCD Metro Digital 32 Contact : [email protected]