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Market Performances Barometer

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Market Performances Barometer 1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusJuly 2017 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3 Gross MediaCONNECTIONS Investments Evolution 4 GROSS MEDIA INVESTMENTS Market National North South • € Mo • 2.037,1 • 1.218,9 • 818,3 EVOLUTION • vs YTD-16 * • - 5,7% • - 7,5% • - 2,7% Jan-Jun 2017 • % Region • 100% • 60% • 40% Source: MDB / Nielsen Media (vs YTD-16 *) Ecogroups (vs YTD-16 *) 89% Petcare Cinema 5% 7% Clothing Radio 4% 3% Transport 0% Services Magazines -5% -1% House Eq. -4% Retail TV -6% -6% Health Free Press -8% -11% Telecom -14% Cleaning OOH -8% -16% Beauty -17% Food Newspapers -10% -18% Energy NB : Internet figures 2017 vs past - no comparison allowed due to drastic methodological changes * : internet not included MDB TOP 30 ADVERTISERS - Jan-Jun 2017 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 * 1 D'IETEREN GROUP 50,2 95 16 CARREFOUR GROUP 15,3 92 2 PROCTER & GAMBLE 48,2 83 17 TRIVAGO 14,3 148 3 RECKITT & BENCKISER 35,6 84 18 L'OREAL GROUP 14,1 78 4 RENAULT-NISSAN ALLIANCE 30,7 92 19 LIDL & CO 14,0 90 5 PROXIMUS GROUP 28,1 71 20 LOTERIE NATIONALE 13,9 73 6 UNILEVER 27,0 69 21 DANONE GROUP 13,6 53 7 PSA PEUGEOT CITROEN 24,7 103 22 KBC GROUP 13,5 159 8 COCA-COLA COMPANY 24,3 95 23 METRO GROUPE 13,5 137 9 COLRUYT GROUP 24,1 121 24 AHOLD DELHAIZE 13,1 59 10 ORANGE 21,8 157 25 ING GROUP 12,8 70 11 TELENET GROUP 20,8 97 26 GLAXOSMITHKLINE 12,3 129 12 FIAT-CHRYSLER 18,8 137 27 BEIERSDORF 11,7 73 13 MONDELEZ INTERNATIONAL 18,7 101 28 FORD MOTOR COMPANY 11,4 119 14 BMW GROUP 18,1 136 29 NESTLE GROUP 10,2 70 15 DAIMLER BENZ GROUP 16,3 118 30 NETHYS 9,9 87 NB : Index - internet not included Key TV FiguresCONNECTIONS 7 Key TV figures North - July 2017 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD VTM PRP 18-54 5,1 6,8 22,9 25,2 597 822 Q2 PRP 18-44 1,5 2,1 7,7 8,6 603 795 VITAYA PRP 18-54 1,0 1,3 4,4 4,7 555 726 VIER PRP 18-54 2,0 2,8 8,9 10,4 688 901 VIJF PRP 18-54 1,4 1,5 6,2 5,5 394 651 Total TV PRP 18-54 22,2 27,0 Total TV PRP 18-44 19,6 24,0 Key TV indexes North - July 2017 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP 18-54 122 100 107 101 91 98 Q2 PRP 18-44 110 90 95 91 99 101 VITAYA PRP 18-54 114 116 101 115 103 105 VIER PRP 18-54 107 95 94 95 103 102 VIJF PRP 18-54 128 106 113 106 71 90 Total TV PRP 18-54 113 100 Total TV PRP 18-44 115 99 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Jul - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,7% 28,3% 28,0% 28,2% 101 Total channels (Live + TSV) " 89,5% 87,5% 85,4% 85,6% 100 VHS + DVD player + Blue Ray " 2,8% 3,8% 4,5% 4,0% 89 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,4% 7,8% 8,8% 9,1% 104 Game console and other devices (3) " 1,3% 0,9% 1,3% 1,3% 100 All Channels " 10,0% 12,0% 15,5% 23,5% 152 % Time shift viewing (4) Main Channels (5) " 13,4% 14,7% 19,7% 26,3% 134 Commercial breaks rating Main channels (5) - Live " 86 88 86 88 vs full daypart rating Main channels (5) - TSV " 27 27 28 30 All TV channels (Live) Total day 134 127 116 108 93 ATV All TV channels (TSV) " 12 14 18 28 154 (Average daily viewing time) All TV channels (Live + TSV) " 146 141 135 136 101 in minutes Other TV Screen Usage " 22 27 30 31 102 Total TV Screen Usage " 168 168 165 167 101 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF Key TV figures South - July 2017 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD RTL-TVI PRP 18-54 6,4 7,8 26,6 26,9 473 763 Club-RTL MEN 18-54 1,1 1,4 5,9 6,5 589 873 Plug-RTL ALL 15-34 0,6 0,9 4,4 5,0 543 723 La Une PRP 18-54 3,2 3,9 13,1 13,5 375 671 La Deux PRP 18-54 1,4 1,5 5,8 5,2 297 582 AB3 PRP 18-44 1,5 2,3 7,5 9,4 342 607 TF1 PRP 18-54 3,6 4,4 14,9 15,2 TTV PRP 18-54 24,0 28,9 TTV PRP 18-44 20,1 24,9 TTV ALL 15-34 13,7 16,9 TTV MEN 18-54 18,1 22,1 Key TV indexes South - July 2017 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP 18-54 98 92 106 101 102 106 Club-RTL MEN 18-54 91 96 97 105 120 113 Plug-RTL ALL 15-34 78 72 86 83 115 102 La Une PRP 18-54 82 85 88 94 114 108 La Deux PRP 18-54 68 68 73 74 96 103 AB3 PRP 18-44 74 94 81 105 111 105 TF1 PRP 18-54 93 87 99 95 TTV PRP 18-54 93 91 TTV PRP 18-44 91 89 TTV ALL 15-34 89 87 TTV MEN 18-54 94 92 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Jul - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 32,2% 32,4% 33,8% 32,4% 96 Total channels (Live + TSV) " 82,4% 81,3% 81,5% 78,5% 96 VHS + DVD player + Blue Ray " 5,2% 7,6% 6,8% 7,2% 106 Audience share TSU (%) (2) Video on demand + Digital recorder " 10,0% 9,9% 10,9% 13,6% 125 Game console and other devices (3) " 2,5% 1,2% 0,8% 0,7% 85 All Channels " 8,2% 8,1% 12,3% 17,9% 145 % Time shift viewing (4) Main Channels (5) " 9,0% 8,6% 13,1% 19,6% 149 Commercial breaks rating Main channels (5) - Live " 87 90 88 89 vs full daypart rating Main channels (5) - TSV " 43 42 52 51 All TV channels (Live) Total day 160 161 161 141 88 ATV All TV channels (TSV) " 12 12 19 26 137 (Average daily viewing time) All TV channels (Live + TSV) " 172 173 180 167 93 in minutes Other TV Screen Usage " 45 48 50 53 107 Total TV Screen Usage " 217 221 230 220 96 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS 14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Jul-17 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be 1.129.998 11 DH.be 204.536 2 Nieuwsblad 1.025.077 12 Immoweb 200.837 3 2dehands.be-2ememain.be 467.821 13 Het Belang van Limburg 199.738 4 Sudinfo 335.799 14 Le Soir 180.283 5 De Standaard 309.380 15 Knack-LeVif 179.874 6 Gazet van Antwerpen 271.494 16 VTM 145.579 7 Sporza 232.129 17 Buienradar 143.268 8 Deredactie.be 229.081 18 L'Avenir.net 129.663 9 RTBF.be 222.609 19 De Morgen 121.613 10 RTL.be 214.481 20 Meteovista 119.800 Key Digital Figures - TOP Non-CIM WEBSITES - Jun-17 Source: COMSCORE Website Daily Visitors (000) GOOGLE.BE 1.046 MSN.COM 1.029 MSN.BE 971 FACEBOOK.COM 722 LIVE.COM 583 LINKEDIN.COM 575 GOOGLE.COM 400 BING.COM 341 YOUTUBE.COM 264 REDDIT.COM 232 Key Radio FiguresCONNECTIONS 18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 4,8 4,0 4,2 3,6 3,0 2,0 1,5 1,7 1,2 1,0 0,8 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8% 2017 - Wave 1 6% 6% 19% 25% 19% 10% 6% 9% 2017 - Wave 2 6% 7% 18% 24% 21% 8% 4% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other Key Radio Figures North - Average C/GRP* (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) * : no agency commission 600 636 500 494 423 400 300 307 232 230 200 192 100 0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,0 2,0 1,8 1,6 1,3 1,1 1,0 1,1 0,7 0,7 0,7 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% 2017 - Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6% 20% 2017 - Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 517 500 482 400 403 341 327 325 310 300 269 227 200 100 0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2016 - Wave 3 2017 - Wave 1 2017 - Wave 2 Print CONNECTIONS Circulation 25 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue.
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