September 12, 2016 | Vol. 69 No. 35 Read more at: minonline.com Top Story: Clowns, Cosplay and Calves Drive July Video Growth Desktop loses ground, mobile levels off and moving images continue to dominate Is mobile losing its muscle? The MPA’s Magazine Media 360º Brand Audience Report for July show an acceleration of the migration towards both smaller screens and sight-sound-motion and away from the desktop. No surprises. In year-over-year comparisons, in aggregate the member magazine brands show basically flat growth (+1.2%) in print and digital editions and a marked decline (-12.5%) in desktop audience. Again, no surprises. What's a bit surprising is that the mobile migration itself saw a modest 19% expansion. Compare this to the July 2015 trends, for instance, when mobile audience had grown 58.3% over July 2014. In just a year’s time, the shift of focus to video has been dramatic. In July 2015 we saw an annual YoY growth of only 6.2% in video uniques for magazine brands. But in July of this year, it's 43.6%. In terms of raw audience tonnage at least, if not monetization, this suggests that investments in streaming media and intelligent distribution are paying off. Continued on page 4 A Homecoming of Sorts for Michele Promaulayko The former Cosmo editor returns as EIC (and editorial director of Seventeen) As anyone who doesn't live under a rock knows, Hearst announced this week that Michele Promaulayko would return to the company where she previously worked for nine years as Cosmo's executive editor. Only now she'll do double duty as EIC of Cosmopolitan (succeeding Joanna Coles, who in the newly created role of chief content offficer will oversee print, digital and TV projects) and editorial director of Seven- teen. Promaulayko replaces former EIC Michelle Tan. min got an exclusive interview with Promaulayko as she once again unpacked her belongings at Hearst Tower. min: How does it feel returning to Cosmo after being away for a spell? MP: It feels fantastic… and more than a little humbling to be following in the footsteps of such a short list of illustrious edi- tors. I have so much affection for—and history with—Cosmo. I learned the ropes from the legendary Kate White, who taught me so much. And now I’ll be able to join forces with Joanna Coles in her new role at the company. I’m still pinching myself. Continued on page 2

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In This Issue A Q&A with Esquire takes a novel Sidestepping Instagram's Us Weekly throws a 2 Cosmo's new EIC 3 approach to podcasting 5 obstacles 10 Fashion Week fete

© 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com 4 Wheel & Off Road Beats Category Competitors Magazine Media 360O Editorial These Motorcycle and Off Road brands cruised to victory in July Editorial Director: Michele Shapiro Share of Audience by Magazine OBrand ([email protected]) There was some tight competition, Magazine Media 360 646/745-4152 according to the most recent MagaEditorial/Category:- Share of Audience Motorcycle by Magazine & Brand Off Road Group Editor: Caysey Welton ([email protected]) zine Media 360º Brand Audience Editorial/Category:July Motorcycle 2016 & Off Road 203/899-8431 Report, but 4 Wheel & Off Road July 2016 Digital Media Editor: Steve Smith magazine, which began publishing ([email protected]) 302/691-5331 in 1970, beat out the other brands Magazine Media 360O Editorial Assistant: Jameson Doris with 27% of the audience. Share of Audience by Magazine Brand ([email protected]) Close behind were Four Wheeler Editorial/Category: Motorcycle & Off Road Business 27% July 2016 VP/Publisher: Amy Jefferies and Cycle World with 22% and 4 Wheel27% 22% ([email protected]) 21%, respectively. & Off4 Wheel Road Four22% Wheeler Publisher: Roberta Caploe & Off Road Four Wheeler ([email protected]) Four Wheeler, originally pub- 27% 4 Wheel 22% Director of Market Development: lished in 1962, is the oldest of the & Off Road Four Wheeler Laurie M. Hofmann ([email protected]) Motorcycle & Off Road brands, a Senior Marketing Manager: niche editorial category that's rela- Danielle Sikes tively new when compared to fash- ([email protected]) 13%13% 13% ion and lifestyle brands. Dirt RiderDirt Rider Marketing Coordinator: Zoe Silverman Dirt Rider 21% 21% ([email protected]) Cycle World21% With 17% and 13% shares, Mo- CycleCycle World World Senior Account Executive: 17% Tania Babiuk torcyclist and Dirt Rider magazine Motorcyclist ([email protected]) rounded out the category. 17%17% Production MotorcyclistMotorcyclist Production Manager: Sophie Chan-Wood See more on pages 6-9 ([email protected]) Graphic Designer: Yelena Shamis SOURCES: Print+Digital Editions GfK MRI's Survey of the American Consumer® Print+Digital Spring 2016 and Spring 2015; GfK MRI's Survey of the American Consumer® ([email protected]) Print+Digital DoubleBase 2016 and DB 2015; GfK MRI Accessed Prototype; or Spring 2016 and 2015 Ipsos Affluent Survey USA. (Print Only). Web (Desktop/Laptop) comScore Media Metrix® or Nielsen NetView; unique visitors; July 2016 and July 2015; U.S. Mobile Web comScore Mobile Metrix or Data and Analytics Manager: Q&A: Michele PromaulaykoNielsen Mobile NetView 3.0; unique visitors; July 2016(Continued and July 2015; U.S. Video: comScore from Video pageMetrix or Nielsen 1) VideoCensus; unique viewers; July 2016 and July 2015; U.S. Stacy Hill ([email protected]) min: Coming into the job, what are your top three priorities? MP: Cosmo is the obvious authority when it comes to relationships, but it’s also a beauty and Access Intelligence, LLC President & Chief Executive Officer: Don Pazour fashion powerhouse.SOURCES: Print+DigitalI believe Editions there's GfK MRI's room Survey to of theexpand American theConsumer health® Print+Digital and Springwellness 2016 and coverage,Spring 2015; GfK asMRI's Survey of the American Consumer® Print+Digital DoubleBase 2016 and DB 2015; GfK MRI Accessed Prototype; or Spring 2016 and 2015 Ipsos Affluent Survey USA. (Print Only). SVP, Media Group: Diane Schwartz those topicsSOURCES are:Web Print+Digitalof (Desktop/Laptop) increasing Editions comScoreimportance GfK MRI's Media Survey Metrix to of® theoryoung Nielsen American NetView;women Consumer unique and® visitors;Print+Digital they July 2016dovetail Spring and July2016 2015; perfectlyand U.S.Spring Mobile 2015; with Web GfK comScore MRI's Survey Mobile of Metrix the American or Consumer® Chief Operating Officer: Print+DigitalNielsen DoubleBase Mobile NetView 2016 3.0; and unique DB 2015; visitors; GfK July MRI 2016 Accessed and July Prototype; 2015; U.S. Video: or Spring comScore 2016 Videoand 2015 Metrix Ipsos or Nielsen Affluent VideoCensus; Survey USA. unique (Print viewers; Only). July 2016 and July 2015; U.S. the brand’sWeb commitment (Desktop/Laptop) to improvingcomScore Media lives. Metrix ®Cosmo or Nielsen is NetView; an innovative unique visitors; thought-leader, July 2016 and July 2015; so U.S. my Mobile main Web comScore Mobile Metrix or Heather Farley Nielsen Mobile NetView 3.0; unique visitors; July 2016 and July 2015; U.S. Video: comScore Video Metrix or Nielsen VideoCensus; unique viewers; July 2016 and July 2015; U.S. Subscriptions/Client Services: objectives are all about ensuring that we don’t just keep pace but continue to set the pace. 888-707-5814 min: Joanna [Coles] tackled some heady issues. Will you? List Sales: MeritDirect, 914-368-1090 ([email protected]) MP: Absolutely. She built on the legacy of publishing smart, provocative pieces and broadened Advertising: 203-899-8498 the topics to include the conversations that are happening today. Tackling social and political Reprints: Wright’s Media, issues that are important to young women is a core tenet of Cosmo and will remain so. 877-652-5295 ([email protected]) min: You’re also helming Again, what are your top three priorities? Editorial Offices: 10 Norden Place, Seventeen. Norwalk, CT 06855; 40 Wall Street, MP: Just this week, Hearst announced that we’ll be changing the publishing frequency of 50th floor, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; Seventeen to six times a year, pegged to pivotal life moments like Prom and Back-to-School. www.minonline.com That move will strengthen the brand by making it even more germane to young women. My Access Intelligence LLC, 9211 goals are to increase synergy between Seventeen and Cosmo, maintain Seventeen’s leader- Corporate Blvd, 4th Floor, Rockville, MD 20850; Ph: 301-354-2000 Published ship position, and help deploy a social-first digital strategy to surface Seventeen’s great con- 2016 © by Access Intelligence LLC. Distributed via email and online. For tent to more girls by making it even more shareable. email and postal address changes, allow 2 weeks notice. Send to: Client min: How do you think your experience at Yahoo Health will help both Cosmo and Services or call 888-707-5814. For Seventeen conquer the digital and social realms? advertising info contact 301/ 354- 1629. Contents may not be reproduced MP: Digital growth and engagement are vital to our brands’ overall health. My experience in any form without written permission. at Yahoo will no doubt make me a better partner to the digital team as we grow Cosmo and Subscription Rate: $1,199.97 Seventeen’s reach and relevance.

2 Magazine Media’s Most Trusted Source Since 1947 9/12/2016 minonline.com Steve Smith's Reviews Podcast Review: Great Writing, Great Reading, Great Talking Esquire’s weekly podcast is a love letter to magazine prose From Nora Ephron’s “A Few Words About Breasts” to Norman Mailer’s Kennedy commentary and Tom ESQUIRE CLASSIC Junod’s 9/11 chronicle of the iconic Trade Center jumper, the half-hour show, plucked from the maga- zine's archives, reminds us what makes long-form, well-reported, personal journalism indispensable. User Experience A- But as a podcast, Esquire Classic also teases out several cool techniques for promoting/ Monetization B+ highlighting magazine content. The review of great articles employs a unique dynamic involv- ing host David Brancaccio bouncing back and forth, from actress Cindy Katz reading select On-Demand Value A- passages, to either the author of the article or a current expert on the topic. Brancaccio often Final Grade A- ends the discussion on the current implications of the piece. This is an engaging and varied way of surfacing magazine strengths. It blends reportorial backstory, the article voice itself and reflection. The pace never flags, and the show never falls into straight reading or chatter. In the end, the podcast promotes the magazine brand but also directly sells the $4.99/mo Esquire Classic online archive of issues dat- ing back to its 1930’s origins. Each episode ends by directing you online to subscribe to the archive to read the original article. The site is synchronized with the podcast to feature that week’s article, as well as surface other Esquire pieces relevant to current events. This is a refreshing, if low-key, celebration of magazine media that demonstrates how a little creativity can help others rethink what cross-platform really means. App Review: A Distribution-Savvy Social News Aggregator On one level, the second iteration of the Twitter-driven trending news app Hash is just another aggregated news app that promises to rethink mobile media consumption. Hash leads with a daily audio/video mash-up of stories picked by an algorithm and human cura- tion. A robot voice greets you, and then the app knits together narration from news stories with moving stills. The five or so stories are a weird hash of celebrity items, off-beat and hard news, which the user can swipe through if not in the lean-back mood. The interface is attractive, but gives no shortcut into a category view, which is only available at the end. Drop into any story and you see tweets from major news brands (The New York Times to Al Jazeera) followed by relevant personal tweets. HASH What makes Hash stand out from other such attempts is its full-court distribution press. Any User Experience B+ news story or category can be easily “followed," which triggers mobile alerts for new items. On Fridays, weekend alerts provide cocktail chatter factoids. And Hash also sends daily briefings Overall Design B+ via email. In other words, the brand doesn't leave it to simple app discovery. Social Integration C On the downside, any ad/revenue model is not visible at this stage, although the feed al- lows for native placements. Also, ironically, story sharing is neither prominent nor fluid. Mobile Utility B Are Twitter trends really the way we want to curate our news? Hash makes a fair case, as Monetization - it seems to capture essential hard news and hot items as well, and there are usually enough links to deeper dives to make it an entryway to real news. Final Grade B

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9/12/2016 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com TOP STORY Clowns, Cosplay and Calves Drive Video Growth (Continued from page 1)

Mobility has muted what was once which is enjoying blistering growth off of the desktop from Steve Smith a notable seasonality to digital ac- its signature recipe of celebrity and style. InStyle tells min tivity. My monthly analysis of mag- that audience taste is driven well by anything inviting them azine digital traffic started about 20 years ago in what was to “get the body” or highlighting “changing looks.” In July, for then “min’s New Media Report.” For the first decade of these instance, the top videos involved Blake Shelton’s new Nash- analyses, summer marked seasonal drops in broadband access ville estate, a peek at Malia Obama’s “style transformation” via office and school settings and so there were predictable and instructions for getting Blake Lively’s legs. But overall traffic troughs. Not so much now as ubiquitous broadband and mobile migration is being driven by social and search. The mobile screens make traffic less reliant on access and more on power of mobile search on user habits is clear in that 30% interest. of InStyle’s mobile traffic is coming off of search queries. Likewise, mobile social refers (led by Facebook) are up 70% EW Clowns Around with Video over last July. This new always-on, always-there reality of digital media But video success is not reliant only on creepy clowns, is clearest at Entertainment cosplay and celebrity calves. Weekly where EW.com com- Conde Nast’s Food Innova- monly refers to July as their tion Group enjoyed 259.8% Christmas—in the form of video audience growth YoY

Comic Con. While YoY desk- at Bon Appétit and Epicurious top declined (-17.4%) from driven mainly by the theme of last year, and mobile audi- brevity. Its 3-ingredient recipe ence edged up only 5.8%, the series are big winners for the brand's video reach expand- " brand (attracting 3.25 million ed 117.8% to 1.83 million views in July) and “22-Minute uniques for streaming media Meals” (2 million views). Typi- alone off of almost a 20-mil- cally, the sites are seeing over lion member digital audience. 4 million unique viewers and EW superserved user interest serving over 19 million videos. with 90 videos from the San Growth YoY at Bon Diego expo during those three Appétit and Epicurious It Isn't All About Video days. An especially important Even though the launch of The product of this effort is that is driven mainly by the New Yorker’s recent video se- Comic Con video views were theme of brevity. ries helped drive 126.6% ex- up 37% YoY on EW’s owned- pansion in streaming media and-operated sites, suggesting that this campaign is expand- audience there, its 13.8% Desktop and 60.8% Mobile growth ing the brand’s native audience. had more to do with political coverage. The big hit for July came Even with Comic Con, however, EW’s biggest July video from Jane Mayer’s interview with Donald Trump co-author Tony win resulted from its exclusive first-look at a still image—the Schwartz. Schwartz’s unbridled" contempt for the prospect of a creepy Pennywise the Clown from the upcoming new version of Trump presidency was one of the summer’s big political hits. But Stephen King’s “It.” Rather than just post the image for a big The New Yorker also tells min that its on-the-ground coverage of pageview hit, EW crafted in advance a video analysis by senior the two party conventions was the reason why the site outpaced writer Anthony Brezmican that lingered over and contextualized overall magazine digital growth year-over-year. the first-look and even outpaced the top Comic Con videos. Things are a lot less creepy at Time Inc. sister site InStyle Steve Smith covers digital trends and innovations as min's digital media editor. .com (+1.1% Desktop, +128.6% Mobile, +204.4% Video), Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 9/12/2016 minonline.com Instagram Remains Major Opportunity/Challenge for Mag Media Usage patterns continue to demonstrate that Facebook’s purchase of Instagram may have been one of the smartest acquisi- tions of the modern digital era. As the latest projections from eMarketer show, while Facebook’s penetration of U.S. social media users likely has leveled at about 89%, Instagram penetration will rise from 36.2% this year to 46.6% in 2020 (to 95.1 million). It surpassed Twitter last year as the second most popular social platform and in short order, it will have fully half the audience reach as Facebook itself. History has shown that Instagram was tailor-made for the text+image aesthetic of magazines, with many major brands like National Geographic, Vogue, Playboy and People counting followers in the millions. While emerging platform Snapchat is the hot number among youth, a Cowen and Company survey finds Instagram captures 59% of college-aged users vs. 62% for Snapchat. In other words, publishers can count on Instagram keeping its youthful luster despite inroads from the competition. In fact, a whurk poll of college students in April found that Instagram bested Snapchat 39% to 18% as their favorite social media platform. A real plus for service magazines is the female skew in daily usage. Pew found last year that 61% of teen girls were Insta- gram users, compared to only 44% of boys. And women of all ages are driving the daily recidivism. A sizeable 65% of daily us- ers are female, as are 59% of weekly users. Finally, an AdWeek/Influencer survey found in April that female users preferred engaging with brand on Instagram (81%) over other social networks, including Facebook (79%) and Pinterest (56%). The metrics add up to a promising but tricky platform for calculating ROI. The absence of links in posts greatly reduces Instagram’s value as a traffic driver. Some magazine brands have used a workaround of late—changing the URL link in their profile page to highlight one daily post. Clever, but it requires extra steps for the user. Another tactic, which The New Yorker deployed last month, is diversifying its branding value by launching new feeds. Its @NewYorkerCartoon launched on August 1 and already has close to 97,000 followers. Finally, the new Instagram Stories feature is a great way to elevate media brands above the feed fray. Brands like The Huffington Post, The Onion, The New Yorker and CNN have been making deft use of Stories, which places them in a top tier of buttons whenever users launch the app. It's time for other media brands to get on board.

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9/12/2016 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com 28383_min_Prog_Conf_7.5x4.75_woEBR.indd 1 8/23/16 1:47 PM Total Total 360° 7.7% 3.1% 17.7% 20.7% 8.9% -7.6% -4.1% 4.2% -3.9% 15.4% 13.3% 27.6% 10.2% 10.3% 3.4% -6.9% 30.6% -4.6% -0.2% 27.8% -2.3% 8.0% 9.0% -3.5% -13.6% 73.3% -8.0% 8.3% 14.7% 4.8% 3.4% 12.5% 1.4% 54.5% 3.7% -4.3% -9.2% 20.1% -0.8% Video + 176.4% -36.5% 102.2% + + -100.0% - 25.9% - 45.4% 435.3% + 2290.4% + - 36.8% -32.0% 1007.5% + -100.0% - - + - - + -100.0% 1533.7% + 151.7% 2840.0% 6.8% 7357.3% 4.9% - - - -99.6% Mobile Web 97.8% 10.0% 38.0% 98.4% 141.0% 15.8% 32.1% 200.9% 9.1% 106.6% 22.5% 43.2% 32.8% 91.7% 59.6% 38.3% 132.2% -0.1% 8.6% 131.2% -1.5% 178.9% 37.9% - -31.5% 685.3% + 12.4% 40.5% 90.4% 14.5% 24.3% 7.2% 104.8% 100.0% -19.3% - 57.6% 30.1% Web Web (Desktop/ Laptop) 24.4% -16.5% -3.2% 25.9% 30.3% -25.6% -8.6% -7.3% -17.8% 5.9% -15.5% 5.5% 19.3% 0.9% -2.8% -4.8% 37.1% -16.4% -18.9% 89.1% -37.1% 273.5% 1.4% -2.0% -23.9% 98.1% -36.4% -15.0% 8.4% 77.6% -10.3% 27.5% -16.5% 75.7% -32.8% -28.5% - -4.6% -10.0% YTD 2016 vs. YTD 2015 (% change) YTD 2016 vs. Print+ Digital Editions 4.6% 3.9% 0.6% -4.8% -3.7% -9.1% -7.3% -4.5% -4.4% -4.8% -0.3% 0.2% -0.5% -9.8% 1.4% -11.5% -3.6% -4.1% -6.5% -3.9% 3.5% 6.1% 8.1% -3.5% -8.1% -3.6% -7.4% 13.7% -0.6% -16.1% -12.7% -13.5% 10.4% -16.8% -12.8% -3.8% -9.2% 1.0% -0.5% Total Total 360° 2,602 45,296 50,679 11,173 5,574 3,999 2,764 1,567 47,350 2,959 36,437 24,401 8,156 16,188 2,049 4,878 6,879 16,359 32,555 21,018 2,190 6,254 6,218 1,465 2,034 2,271 1,212 10,275 12,075 2,840 29,591 7,896 98,115 12,695 11,401 16,226 4,116 9,612 9,026 Video 16 489 606 323 1 59 - - 216 - 12,529 2,195 228 125 14 - 87 22 747 52 - - - 0 - - 0 - 109 7 1,696 189 12,313 832 74 - - - 0 Mobile Web 110 4,688 30,159 3,691 884 317 323 199 6,607 888 11,781 10,717 1,725 4,793 73 616 2,592 3,745 13,195 6,785 28 37 270 - 162 1,076 35 2,720 4,598 652 14,122 1,168 47,372 5,414 3,618 170 - 4,703 263 Web Web (Desktop/ Laptop) 52 3,802 12,283 1,108 440 270 377 172 3,645 376 9,758 4,854 792 2,728 45 262 866 1,597 3,092 2,423 184 123 165 56 356 123 94 1,410 2,006 370 5,013 3,997 21,369 3,462 812 133 - 2,698 515 YTD AVERAGE - as of July 2016 (000) AVERAGE YTD Print+ Digital Editions 2,424 36,316 7,631 6,051 4,249 3,354 2,064 1,197 36,882 1,694 2,369 6,636 5,411 8,543 1,917 4,000 3,334 10,996 15,520 11,758 1,979 6,094 5,783 1,410 1,517 1,071 1,082 6,145 5,361 1,811 8,761 2,542 17,061 2,987 6,897 15,923 4,116 2,211 8,248 Total Total 360° 25.8% 6.0% 11.8% 24.0% -0.4% -17.2% 2.9% 11.5% -0.8% 14.2% 3.8% 24.7% 0.6% 10.9% 1.5% -13.9% 35.4% -13.5% 0.4% 23.5% -7.0% 8.0% 18.2% -5.2% -8.3% 12.5% -4.1% 4.5% 1.4% 9.6% 2.0% -3.8% 8.5% 20.3% 13.7% 0.1% -7.0% 0.8% 0.0% Video + 406.9% -15.7% 134.7% - - - - -73.4% - 30.7% 259.8% + + + - -17.0% -100.0% 1433.8% - -100.0% ------100.0% -100.0% - 117.8% + 22.0% 3160.7% 211.1% - - - -100.0% Mobile Web 3.5% 29.9% 27.9% 83.4% 96.5% -2.2% 67.8% -0.5% 11.4% 73.6% 10.0% 36.2% 11.3% 69.1% -22.7% -0.8% 181.8% -32.0% -0.1% 73.1% -100.0% + -2.1% - -31.3% 22.2% - 10.8% 24.8% 53.4% 5.8% -2.0% 11.3% 51.1% 153.2% -54.0% - 15.4% -21.0% Web Web (Desktop/ Laptop) -2.8% -14.2% -9.1% -2.0% -2.1% -42.1% -10.4% 25.7% -10.8% 21.0% -26.8% 2.6% 3.4% 2.0% -38.1% -14.9% 15.4% -42.9% -20.1% 79.6% -24.7% -20.8% -14.3% 27.3% -40.2% 19.0% -34.6% -10.7% -43.7% 21.5% -17.4% 8.8% -7.3% -21.9% -12.5% -21.6% - -16.1% -34.4% July 2016 vs. July 2015 (% change) July 2016 vs. Print+ Digital Editions 27.1% 5.0% -2.0% 1.0% -8.5% -15.8% -7.3% 12.2% -0.4% -8.6% 1.9% -0.2% -10.4% -6.6% 3.1% -15.7% -2.1% -1.2% 0.8% 0.4% 1.2% 6.1% 19.7% -6.2% 2.3% 7.5% -0.4% 6.4% 10.6% -0.9% -2.6% -17.9% 13.8% -12.5% -14.2% 1.2% -7.0% 1.0% 3.2% Total 360° Total 2,226 43,344 45,602 8,994 5,086 4,258 3,035 1,452 48,163 2,782 34,350 20,089 7,691 14,636 2,076 5,504 5,177 17,207 33,500 16,887 2,430 5,768 5,903 1,479 2,589 1,641 1,216 9,509 11,583 2,655 30,077 7,422 89,622 10,938 10,018 16,183 4,370 7,674 9,082 Video - 72 1,124 204 - - - - 639 - 9,843 710 - - - - 149 43 52 - 53 ------40 7 - 840 - 9,828 41 39 - - - 8 Mobile Web 94 4,001 24,491 2,216 369 279 426 190 5,875 621 11,169 8,332 1,368 2,935 82 636 998 4,165 13,713 3,843 70 - 191 - 214 459 - 2,325 3,579 388 14,250 1,258 42,945 4,099 1,613 265 - 2,919 310 YEAR AGO - July 2015 (000) YEAR Web Web (Desktop/ Laptop) 48 4,406 12,187 913 362 373 383 105 4,085 423 10,780 4,406 747 2,590 62 322 731 1,874 3,751 1,404 287 26 126 44 478 122 133 1,403 2,882 308 5,617 3,041 21,176 3,450 604 171 - 2,566 564 Print+ Digital Editions 2,084 34,866 7,800 5,660 4,355 3,606 2,226 1,157 37,564 1,738 2,558 6,640 5,576 9,111 1,932 4,545 3,300 11,125 15,984 11,640 2,020 5,742 5,586 1,435 1,897 1,060 1,083 5,741 5,115 1,958 9,370 3,123 15,673 3,348 7,763 15,747 4,370 2,189 8,200 Total Total 360° 2,802 45,961 51,000 11,156 5,063 3,526 3,122 1,619 47,757 3,178 35,653 25,052 7,737 16,226 2,107 4,737 7,009 14,886 33,621 20,861 2,261 6,231 6,980 1,402 2,373 1,846 1,166 9,940 11,746 2,910 30,680 7,137 97,284 13,157 11,393 16,199 4,066 7,733 9,079 Video 9 365 947 480 - - - - 170 - 12,863 2,555 446 107 15 - 124 - 800 ------1,830 30 11,988 1,341 120 - - - - Mobile Web 98 5,195 31,324 4,064 725 273 715 189 6,546 1,078 12,291 11,350 1,522 4,964 63 631 2,812 2,831 13,706 6,654 - 117 187 - 147 561 - 2,577 4,468 596 15,080 1,233 47,818 6,193 4,084 122 - 3,369 245 - Web Web (Desk top/ Laptop) 47 3,780 11,084 895 354 216 343 132 3,642 512 7,893 4,520 772 2,641 38 274 843 1,069 2,998 2,522 216 20 108 56 286 145 87 1,253 1,622 375 4,640 3,310 19,636 2,694 528 134 - 2,153 370 CURRENT MONTH - July 2016 (000) Print+ Digital Editions 2,648 36,621 7,645 5,717 3,984 3,037 2,064 1,298 37,399 1,588 2,606 6,626 4,997 8,514 1,991 3,831 3,230 10,987 16,117 11,685 2,045 6,094 6,685 1,346 1,940 1,140 1,079 6,110 5,656 1,940 9,130 2,564 17,842 2,930 6,660 15,943 4,066 2,211 8,464 - Publishing Company TEN AARP Media Meredith Corporation Condé Nast Condé Nast TEN Crain Com munications, Inc. Active Interest Media Meredith Corporation Rodale Inc. Bloomberg, L.P. Condé Nast Condé Nast Hearst Magazines TEN Inc. Time Condé Nast Inc. Time Hearst Magazines Hearst Magazines Bonnier Corporation Inc. Time Meredith Corporation Bonnier Corporation Kalmbach Publishing Co. Domino Media Inc. Group, Dwell Media Meredith Corporation Hearst Magazines Hearst Magazines Inc. Time Entrepreneur Media Inc. ESPN, Hearst Magazines Inc. Time Meredith Corporation Meredith Corporation Mansueto Ventures Bonnier Corporation Magazine Brand Wheel & Off 4 Road AARP Allrecipes Allure Architectural Digest Automobile Autoweek Backpacker Better Homes and Gardens Bicycling Bloomberg Businessweek*** Appétit/ Bon Epicurious Brides Car and Driver Car Craft Coastal Living Condé Nast Traveler Cooking Light Cosmopolitan Country Living World Cycle Departures* Diabetic Living* Dirt Rider Discover*** domino* Dwell EatingWell Elle Elle Decor Entertainment Weekly Entrepreneur The ESPN Magazine Esquire Essence Family Circle FamilyFun*** Fast Company* Field & Stream

6 Magazine Media’s Most Trusted Source Since 1947 9/12/2016 minonline.com Total Total 360° 32.7% -6.0% 9.6% 5.4% 28.1% 33.0% 11.5% 10.0% 13.6% 9.7% 1.4% 22.2% 28.0% -5.2% 38.2% -0.7% 6.7% 11.0% 18.0% 0.9% 14.2% 10.1% -4.3% 10.3% 2.7% 1.2% 9.0% -0.6% -5.0% 8.6% -6.2% -25.1% 11.7% 1.5% -3.0% -4.7% -0.1% 21.2% Video -100.0% -53.8% -10.7% 0.0% 166.4% 276.8% + - 43.0% 176.2% 53.2% 2778.5% 45.2% 127.3% 100899.6% 152.8% 467.4% 2182.8% - -18.8% -1.4% + + + 50.5% 451.2% - - 13.5% - 44.4% 21300.0% - - -7.9% -7.9% -7.9% - Mobile Web 53.2% - 58.6% 23.2% 62.3% 87.8% 97.8% 76.6% 92.0% 32.8% 52.4% 36.9% 81.1% 132.4% 76.1% 7.0% 40.3% 127.2% 113.0% - 154.9% 39.5% 14.8% 49.6% 27.7% 13.2% 56.3% 63.5% 45.4% 46.6% -27.5% + 25.7% 92.8% 59.5% 59.5% 59.5% 37.5% Web Web (Desktop/ Laptop) 33.9% 48.1% -14.8% -13.0% 0.5% 4.9% 27.6% 30.7% -2.4% -12.8% -25.6% 64.2% 45.1% 1.5% 55.4% -17.3% -3.0% 5.3% 129.2% 232.0% 27.9% -23.9% -19.1% 15.2% -9.2% -14.2% -13.4% 12.7% -13.1% -17.6% -23.3% -46.6% -25.4% 78.4% -18.8% -11.8% -18.8% -4.8% YTD 2016 vs. YTD 2015 (% change) YTD 2016 vs. Print+ Digital Editions 29.5% -9.6% -2.9% 3.9% 1.4% -4.1% 4.2% 9.2% -5.2% -2.3% -5.3% 11.5% -2.5% -6.2% 0.1% -1.6% 5.5% 5.2% -7.3% 0.1% -13.1% 0.0% -11.3% -19.3% -9.9% -1.0% 0.6% -8.6% -17.4% 12.6% -4.3% -25.3% 13.2% -8.2% -3.1% -5.2% 0.1% 16.1% Total Total 360° 8,148 1,080 13,426 17,793 58,693 16,308 2,429 6,202 20,083 8,105 6,877 28,960 15,289 10,359 8,941 18,034 9,227 6,309 8,570 3,193 14,832 9,044 3,714 7,698 18,198 12,198 19,619 4,610 10,110 4,329 10,544 1,710 9,910 7,487 36,050 7,183 10,344 20,160 Video - 3 50 102 685 888 84 - 1,040 792 224 166 1,570 11 230 104 37 121 - 2 13 117 37 272 559 34 - - 16 - 1,319 31 - - 413 32 42 - Mobile Web 1,251 - 4,472 3,280 31,886 7,081 130 35 5,777 1,711 1,521 6,002 5,304 140 3,717 7,261 356 402 1,995 - 4,567 4,699 1,118 3,000 6,734 3,529 4,984 695 2,853 739 1,234 10 2,530 916 2,072 159 213 12,540 Web Web (Desktop/ Laptop) 222 112 1,434 1,345 19,016 4,980 63 170 1,908 648 765 3,902 2,075 306 1,780 2,585 190 246 1,196 36 1,674 1,978 202 1,366 2,849 1,399 1,542 329 1,677 909 1,083 87 737 481 3,960 330 406 5,031 YTD AVERAGE - as of July 2016 (000) AVERAGE YTD Print+ Digital Editions 6,675 965 7,471 13,066 7,105 3,359 2,152 5,998 11,358 4,954 4,368 18,889 6,340 9,902 3,215 8,084 8,644 5,540 5,379 3,155 8,578 2,250 2,358 3,060 8,056 7,236 13,093 3,585 5,564 2,681 6,907 1,583 6,643 6,091 29,604 6,663 9,683 2,589 Total Total 360° 6.7% -7.1% 11.5% 10.8% 40.6% 41.9% 5.7% 18.7% 9.2% 25.4% 8.6% 15.0% 1.3% -1.9% 26.2% -8.6% 10.3% 0.7% 33.1% 6.7% 18.4% 7.6% -22.2% 3.3% -1.6% -2.8% 5.0% 0.8% -17.4% 15.2% -9.6% -17.6% 1.2% -9.1% 1.2% 0.7% 5.3% 26.8% Video - - + 261.7% 611.6% 975.4% + - 71.2% 464.0% -26.7% 488.2% 42.9% + + 6.7% 32.5% + - 200.0% 204.4% + + - 39.9% -72.7% - - + - -11.0% - - - 43.1% 43.1% 43.1% - Mobile Web 34.7% - 33.0% 28.3% 87.5% 121.6% 3.5% -100.0% 48.1% 22.1% 37.6% 8.8% 9.1% -100.0% 44.4% -11.5% 22.4% -22.7% 88.0% - 128.6% 16.8% -42.3% 14.4% 4.8% -6.1% 21.3% 66.7% -7.0% 68.8% 0.2% + -0.1% -44.0% 46.3% 46.3% 46.3% 39.0% Web Web (Desktop/ Laptop) 38.2% 69.9% -19.4% -12.1% -6.8% -7.3% -2.8% 26.9% 48.5% -3.9% -23.3% 18.6% -32.4% 0.9% 17.3% -25.3% -18.7% -38.1% 140.5% + 1.1% -5.5% -38.3% -7.3% -21.0% -19.7% -15.2% 6.6% -33.2% -1.1% -15.6% -1.5% -27.9% -42.9% -16.4% -16.6% -16.5% 9.7% July 2016 vs. July 2015 (% change) July 2016 vs. Print+ Digital Editions 0.0% -16.5% 7.7% 8.9% 13.6% -0.3% 4.5% 21.5% -10.5% 11.7% 10.4% 16.2% -1.0% -0.9% 10.1% -0.1% 10.6% 2.8% 9.0% 5.1% -3.8% 0.0% -12.9% -2.5% -1.2% 2.4% 2.9% -8.2% -17.9% 10.3% -10.0% -22.2% 5.7% -1.4% 0.0% 0.3% 5.2% 9.5% Total 360° Total 8,651 1,136 12,156 16,442 47,154 11,962 2,189 5,552 17,238 6,821 6,717 25,480 14,123 10,672 7,257 18,468 8,607 5,891 7,067 3,217 13,088 8,195 4,431 7,385 16,475 12,342 17,895 4,677 12,382 3,873 11,112 2,118 9,329 7,723 35,351 7,149 10,116 16,791 Video - - - 40 95 79 - - 663 200 309 11 1,146 - - 61 17 - - 1 22 - - - 404 11 - - - - 1,201 - - - 374 29 38 - Mobile Web 1,413 - 3,398 2,594 21,636 3,777 112 137 3,277 1,468 1,197 5,781 4,755 110 2,427 7,449 239 319 1,136 - 2,098 3,805 1,563 2,871 4,901 3,601 3,715 496 3,402 507 1,285 - 2,302 974 1,767 135 181 9,810 YEAR AGO - July 2015 (000) YEAR Web Web (Desktop/ Laptop) 238 123 1,624 1,401 18,725 4,653 55 130 1,589 779 982 2,799 2,104 328 1,781 2,828 189 237 613 - 1,623 2,140 269 1,187 2,704 1,499 1,679 335 2,473 922 1,291 137 846 437 3,376 259 346 4,604 Print+ Digital Editions 7,000 1,013 7,133 12,407 6,698 3,453 2,023 5,285 11,710 4,375 4,228 16,889 6,118 10,234 3,049 8,130 8,162 5,335 5,317 3,216 9,345 2,250 2,599 3,327 8,466 7,231 12,501 3,846 6,507 2,444 7,335 1,981 6,181 6,311 29,834 6,726 9,550 2,377 Total Total 360° 9,233 1,055 13,556 18,210 66,296 16,979 2,314 6,588 18,822 8,551 7,293 29,308 14,304 10,472 9,161 16,888 9,498 5,932 9,404 3,434 15,494 8,821 3,447 7,630 16,205 11,993 18,794 4,715 10,227 4,463 10,044 1,746 9,445 7,021 35,766 7,200 10,655 21,293 Video - - 45 145 676 853 32 - 1,134 1,125 227 67 1,637 2 212 65 23 56 - 3 68 102 116 - 565 3 - - 65 - 1,069 - - - 535 41 55 - Mobile Web 1,904 - 4,520 3,327 40,567 8,368 115 - 4,852 1,792 1,648 6,290 5,186 - 3,504 6,589 292 247 2,137 - 4,795 4,446 902 3,284 5,138 3,381 4,508 827 3,165 856 1,287 69 2,298 546 2,585 198 265 13,638 - Web Web (Desk top/ Laptop) 329 209 1,309 1,232 17,447 4,315 53 165 2,359 749 753 3,320 1,423 331 2,090 2,111 153 147 1,475 52 1,640 2,023 166 1,101 2,137 1,203 1,424 357 1,652 912 1,090 135 610 250 2,821 216 289 5,051 CURRENT MONTH - July 2016 (000) Print+ Digital Editions 7,000 846 7,682 13,506 7,606 3,442 2,114 6,423 10,478 4,885 4,666 19,632 6,058 10,139 3,356 8,123 9,029 5,482 5,793 3,379 8,990 2,250 2,263 3,245 8,365 7,406 12,862 3,531 5,345 2,695 6,598 1,542 6,536 6,225 29,825 6,745 10,046 2,604 Publishing Company Meredith Corporation Bonnier Corporation Inc. Time Hearst Magazines Forbes Media Inc. Time TEN Outdoor Sportsman Group Condé Nast Condé Nast Inc. Time Hearst Magazines Condé Nast Outdoor Sportsman Group Hearst Magazines Inc. Time Hearst Magazines TEN Hearst Magazines Outdoor Sportsman Group Inc. Time Meredith Corporation Latina Media Ventures Hearst Magazines Meredith Corporation American Inc. Media, Rodale Inc. Meredith Corporation Inc. Time Ogden Publications TEN Bonnier Corporation American Inc. Media, American Inc. Media, National Geographic Society National Geographic Society National Geographic Society York New Media - Magazine Brand Fit Pregnancy & Baby* Flying Wine Food & Food Network Magazine Forbes Fortune Wheeler Four Game & Fish Glamour Golf Digest Golf Magazine Good Housekeeping GQ Ammo Guns & Harper's Bazaar Health HGTV Magazine Hot Rod House Beautiful In-Fisherman InStyle Kraft Food & Family* Latina Marie Claire Martha Stewart Living Men's Fitness Men's Health Midwest Living Money Mother Earth News Trend Motor Motorcyclist Muscle & Fitness National Enquirer National Geographic National Geo graphic Kids National Geographic Traveler York New Magazine

9/12/2016 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com Total Total 360° -1.4% -0.8% 8.6% -1.7% -3.8% 6.2% -1.9% 16.9% -8.4% 21.7% 10.8% 9.5% 5.4% 1.2% 1.4% -4.8% -0.4% 14.7% 19.9% 1.9% 7.9% 1.0% -0.6% -2.1% 6.7% -1.2% 15.1% 0.7% -5.1% -4.7% 2.0% 10.9% 4.1% 11.2% -6.3% 32.3% -5.3% 33.1% -6.5% Video 41.5% -51.8% -74.8% -66.0% 118.7% -100.0% -25.0% - 125.3% 769.9% -97.1% -71.7% - - + 23.0% + - - -55.9% 51.2% - + -43.6% - - -9.0% -100.0% 12.7% -20.3% 142.1% + - + + -21.7% - 22.3% -74.6% Mobile Web -15.2% 11.4% 73.8% 25.6% 2.8% 3.6% 23.7% - -12.4% 73.8% + -0.2% 30.9% -15.8% 56.5% -1.8% 47.2% 25.1% 57.1% 55.5% 37.5% + 27.7% 32.8% -38.3% - 86.4% 10.0% 3.2% 12.1% 193.9% 59.6% 17.7% 54.1% 2.4% 178.8% 0.6% 49.6% -19.2% Web Web (Desktop/ Laptop) -29.3% -12.6% -18.9% -25.0% -22.3% -55.2% -27.4% 873.3% -32.9% 43.7% -27.6% -4.9% -4.4% -28.7% 30.8% -15.8% -15.2% 39.5% -9.8% -12.2% -4.1% - 8.7% 12.4% 5.3% 133.0% 4.9% -33.6% -14.7% -28.7% 14.5% -2.8% -6.7% 21.2% -19.5% 49.5% -0.9% 16.5% -3.6% YTD 2016 vs. YTD 2015 (% change) YTD 2016 vs. Print+ Digital Editions -0.4% -2.3% 10.1% -7.8% -7.3% 9.8% -10.1% 16.4% -1.7% 2.9% 13.3% 12.8% -5.9% 6.1% -8.5% -2.5% -10.7% 4.6% 2.6% 0.0% -6.6% 0.3% -14.6% -24.4% 8.5% -2.4% 2.9% 1.8% -6.0% -0.1% -11.3% 7.4% 3.0% 3.4% -9.5% -5.3% -6.1% 12.9% -3.9% Total Total 360° 14,171 11,139 6,189 20,538 79,159 8,194 10,868 4,740 9,125 13,607 1,821 8,039 15,055 6,507 24,299 17,462 8,919 5,337 7,614 2,522 9,695 2,151 10,721 17,515 2,062 1,383 10,940 3,123 20,904 36,112 7,329 2,404 6,480 3,075 24,052 7,139 2,994 18,063 5,021 Video 1,434 14 11 44 3,208 - 38 - 337 13 0 9 - - 145 86 19 - - 13 167 - 301 43 - - 52 - 102 2,600 7 32 - 51 318 315 - 138 4 Mobile Web 1,479 3,992 167 6,469 27,386 1,117 4,437 - 4,194 3,255 14 467 5,625 638 4,148 6,798 2,435 1,416 3,630 392 3,757 14 3,071 7,129 46 - 2,536 44 4,062 9,599 1,312 167 1,100 401 8,018 2,791 180 10,462 717 Web Web (Desktop/ Laptop) 751 2,592 300 1,592 8,542 131 1,259 21 750 2,695 91 828 1,762 310 1,713 3,072 995 950 1,180 543 1,340 - 900 2,843 17 30 1,276 63 1,648 5,312 162 103 664 219 3,428 687 243 5,498 1,836 YTD AVERAGE - as of July 2016 (000) AVERAGE YTD Print+ Digital Editions 10,506 4,542 5,711 12,434 40,023 6,946 5,134 4,719 3,844 7,644 1,716 6,735 7,669 5,558 18,291 7,506 5,470 2,971 2,804 1,573 4,431 2,137 6,449 7,500 1,999 1,352 7,076 3,016 15,092 18,602 5,849 2,103 4,716 2,404 12,289 3,346 2,571 1,965 2,464 Total Total 360° -0.3% -14.4% 9.0% -8.4% -5.9% 7.3% -24.8% 17.1% 1.2% 9.9% 21.3% 3.4% -0.4% 5.5% 8.6% -5.1% -14.2% 13.8% 12.6% 7.8% 7.1% 12.0% -15.9% 20.8% 7.0% 5.8% 27.1% -0.1% -5.1% -10.9% 0.0% 2.1% 4.7% 2.8% -6.7% 29.8% -17.0% 48.7% -19.3% Video 65.0% -100.0% -100.0% -93.2% 79.7% -100.0% 23.6% - 90.3% - -50.0% -68.4% - - + 28.8% - - - -100.0% 234.6% - + -100.0% - - 236.4% - -18.1% -46.1% -100.0% + - + + -14.3% - 268.4% -64.3% Mobile Web -40.3% -16.6% + 16.9% -6.6% -14.0% -34.7% - -7.3% 51.5% - -0.4% 12.2% -36.7% 70.9% -2.4% -7.6% 25.7% 16.3% 170.0% 1.6% + -37.8% 3.8% -39.1% - 96.9% - -5.7% -10.8% 34.4% -22.7% 9.7% 18.6% -2.1% 150.5% -16.0% 74.2% -50.0% Web Web (Desktop/ Laptop) -34.7% -40.5% -18.6% -32.6% -28.9% -61.1% -48.7% + -19.5% 10.0% -24.6% -7.1% -13.3% -51.4% 85.3% -19.8% -56.4% 75.9% -13.1% -11.7% 3.7% - -27.0% 3.1% 120.0% -54.5% 13.6% -38.6% -28.4% -35.4% -32.2% -38.1% -13.2% -10.6% -21.0% 75.0% 32.7% 16.9% -13.1% July 2016 vs. July 2015 (% change) July 2016 vs. Print+ Digital Editions 6.3% 4.6% 14.9% -11.8% -3.1% 14.7% -10.1% 16.4% 8.2% -3.3% 25.8% 5.4% -5.2% 16.2% -5.2% -1.3% -7.0% -6.8% 20.9% 0.0% 9.7% 10.2% -6.1% 49.6% 8.0% 6.3% 12.1% 0.9% -1.7% 4.3% -3.0% 5.4% 6.3% 0.4% -6.7% -12.4% -21.1% 13.9% -8.1% Total 360° Total 13,965 10,663 5,856 21,212 82,265 7,694 11,894 4,053 7,849 12,469 1,515 7,607 14,187 6,375 22,496 17,918 9,409 5,017 6,476 2,280 8,610 2,015 11,329 12,814 1,906 1,318 9,052 2,936 22,086 36,268 6,862 2,439 6,119 2,823 24,778 5,526 3,169 13,388 5,140 Video 870 91 280 396 1,650 8 45 - 215 - 2 19 - - - 78 - - - 35 61 - - 97 - - 33 - 121 3,300 1 - - - - 429 - 19 14 Mobile Web 2,207 3,481 - 5,152 27,972 1,161 4,363 - 3,174 2,426 - 455 4,772 703 2,327 6,862 2,121 1,344 2,903 160 3,484 - 3,211 5,486 64 - 1,501 - 4,552 8,236 648 186 1,042 307 7,633 1,217 213 7,451 1,173 YEAR AGO - July 2015 (000) YEAR Web Web (Desktop/ Laptop) 998 2,655 328 2,120 10,538 294 1,773 - 844 2,441 134 900 1,892 459 1,003 3,419 1,336 718 1,194 512 1,247 - 902 2,218 10 11 1,006 75 2,058 6,568 128 141 692 199 3,911 411 220 4,115 1,546 Print+ Digital Editions 9,890 4,436 5,248 13,544 42,105 6,230 5,713 4,053 3,616 7,601 1,379 6,233 7,523 5,213 19,166 7,559 5,952 2,955 2,379 1,573 3,817 2,015 7,216 5,013 1,832 1,307 6,512 2,861 15,355 18,164 6,085 2,112 4,385 2,317 13,234 3,469 2,736 1,803 2,407 Total Total 360° 13,919 9,126 6,385 19,424 77,404 8,257 8,949 4,745 7,942 13,706 1,837 7,863 14,130 6,723 24,436 17,001 8,075 5,708 7,290 2,457 9,224 2,257 9,530 15,482 2,039 1,394 11,507 2,933 20,963 32,318 6,862 2,489 6,407 2,903 23,107 7,175 2,629 19,913 4,148 Video 1,436 - - 27 2,965 - 56 - 409 - 1 6 - - 438 101 - - - - 205 - 97 - - - 111 - 99 1,778 - 34 - 34 203 368 - 70 5 Mobile Web 1,317 2,904 90 6,021 26,138 999 2,849 - 2,941 3,675 - 453 5,356 445 3,975 6,698 1,959 1,690 3,375 432 3,538 37 1,996 5,696 39 - 2,956 - 4,294 7,351 871 144 1,143 364 7,471 3,048 179 12,979 587 - Web Web (Desk top/ Laptop) 651 1,581 267 1,428 7,490 114 910 26 679 2,684 101 836 1,641 223 1,859 2,743 582 1,263 1,038 452 1,293 - 658 2,286 22 5 1,143 46 1,474 4,240 87 87 601 178 3,089 719 292 4,810 1,343 CURRENT MONTH - July 2016 (000) Print+ Digital Editions 10,515 4,641 6,028 11,948 40,812 7,144 5,134 4,719 3,913 7,347 1,735 6,568 7,133 6,055 18,164 7,460 5,533 2,755 2,877 1,573 4,187 2,220 6,779 7,500 1,978 1,389 7,297 2,887 15,097 18,949 5,904 2,225 4,663 2,327 12,344 3,040 2,158 2,054 2,213 - Publishing Company Hearst Magazines American Inc. Media, Bonnier Corporation Meredith Corporation Inc. Time Inc. Time Inc. Time Outdoor Sportsman Group Playboy Enter prises Inc. Hearst Magazines Bonnier Corporation Bonnier Corporation Rodale Inc. Meredith Corporation Media Trusted Brands Inc. Time Hearst Magazines Hearst Magazines Rodale Inc. Bonnier Corporation Condé Nast Meredith Corporation Hearst Magazines Meredith Corporation Meredith Corporation Active Interest Media Smithsonian Enterprises American Inc. Media, Inc. Time Inc. Time American Inc. Media, TEN Inc. Time TEN Media Trusted Brands Condé Nast Emmis Publishing Atlantic Media The Economist Newspaper Limited Magazine Brand The Oprah O, Magazine OK! Magazine Outdoor Life Parents*** People People en Español People StyleWatch Petersen's Hunting Playboy Popular Mechanics Popular Photography Popular Science Prevention Rachael Ray Every Day Reader's Digest Real Simple Redbook Track Road & World Runner's Saveur* Self Ser Padres** Seventeen Shape* Siempre Mujer Ski Smithsonian Soap Opera Digest Southern Living Sports Illustrated Star Street Rodder Sunset Super Chevy of Home Taste Vogue Teen Monthly Texas Atlantic The The Economist

8 Magazine Media’s Most Trusted Source Since 1947 9/12/2016 minonline.com Total Total 360° 4.1% 35.5% -0.3% 23.4% -17.9% 20.8% 16.2% -13.2% -17.7% 22.8% 28.2% 3.1% -17.5% -5.7% 3.7% 1.0% 6.0%

Video + 139.6% 54.2% - - 412.5% 23.2% - - 108.2% + 531.1% 5.4% 291.5% - - 48.2% Mobile Web 24.2% 74.3% 11.3% 207.8% 27.8% 139.9% 30.1% -5.7% 52.0% 114.6% 74.3% 7.8% -16.2% 21.6% 19.3% 307.9% 28.5%

Web Web (Desktop/ Laptop) 6.9% 9.1% -25.6% 404.8% 69.1% 48.9% 4.8% -32.1% - 58.2% 22.3% -8.1% -31.4% 1.0% -19.4% 34.9% -6.1% YTD 2016 vs. YTD 2015 (% change) YTD 2016 vs.

Print+ Digital Editions -9.1% 5.1% -1.0% -5.5% -19.0% -7.5% 9.6% -11.9% -22.0% 2.5% -9.5% 6.1% -2.7% -9.5% 1.0% -6.8% -2.6%

Total Total 360° 9,304 17,539 44,983 4,569 3,992 10,405 18,139 2,124 1,256 18,382 2,229 58,728 14,558 20,043 18,860 2,302 1,778,045 100.0% Video 167 530 2,092 - - 23 1,361 - - 1,188 362 55 1,295 48 - - 58,544 3.3%

Mobile Web 2,918 8,809 18,579 1,001 97 3,182 6,407 83 137 3,486 486 33,602 6,595 2,549 6,236 170 553,006 31.1%

Web Web (Desktop/ Laptop) 1,572 3,726 7,448 462 42 1,215 2,943 131 - 1,758 235 14,969 3,929 1,050 1,832 151 258,654 14.5% YTD AVERAGE - as of July 2016 (000) AVERAGE YTD

Print+ Digital Editions 4,647 4,475 16,864 3,106 3,852 5,986 7,428 1,910 1,119 11,949 1,146 10,102 2,739 16,397 10,792 1,981 907,842 51.1% Total Total 360° 5.7% 33.2% -0.7% 13.9% -18.2% 19.6% 22.6% -7.4% -20.8% 24.1% 27.3% -4.3% -12.8% -4.6% -2.3% -2.9% 5.1%

Video + 126.6% 27.9% - - + 27.3% - - 300.2% + - -0.1% -34.5% - - 43.6%

Mobile Web 16.0% 60.8% 12.9% 88.3% 78.9% 60.5% 40.4% - -33.3% 71.0% 53.6% -1.7% 1.1% 4.4% -4.3% -4.6% 19.0% Web Web (Desktop/ Laptop) 24.0% 13.8% -34.9% 18.0% 145.0% 25.0% -5.3% -20.5% - 29.9% -13.6% -14.8% -42.8% -44.4% -17.6% 5.3% -12.5%

July 2016 vs. July 2015 (% change) July 2016 vs. Print+ Digital Editions -6.9% 0.3% 1.9% 2.2% -20.0% 2.3% 19.8% -6.5% -19.6% 7.1% 2.0% 3.3% 7.0% -2.2% 1.9% -3.1% 1.2% Total 360° Total 8,938 15,409 47,302 3,903 4,752 9,397 15,117 2,257 1,447 14,208 1,677 58,820 17,616 21,272 18,488 2,318 1,682,144 100.0% Video - 228 2,118 - - - 934 - - 363 - - 1,489 85 - - 41,376 2.5% Mobile Web 2,514 7,097 18,078 484 57 2,217 4,839 - 122 1,721 371 33,436 7,755 2,620 5,995 195 470,814 28.0% YEAR AGO - July 2015 (000) YEAR Web Web (Desktop/ Laptop) 1,434 3,652 10,247 246 20 1,107 2,595 146 - 1,109 238 15,375 5,879 1,550 2,061 94 265,022 15.8% Print+ Digital Editions 4,990 4,433 16,860 3,173 4,675 6,074 6,749 2,111 1,325 11,015 1,068 10,009 2,492 17,017 10,432 2,029 904,933 53.8% Total Total 360° 9,447 20,529 46,977 4,445 3,889 11,240 18,526 2,090 1,147 17,636 2,135 56,309 15,354 20,295 18,067 2,251 1,767,907 100.0% Video 106 516 2,708 - - 84 1,189 - - 1,453 270 - 1,487 56 - - 59,421 3.4% Mobile Web 2,915 11,411 20,409 911 102 3,557 6,793 - 82 2,942 570 32,878 7,838 2,735 5,736 186 560,430 31.7% - Web Web (Desk top/ Laptop) 1,778 4,157 6,675 291 49 1,384 2,457 116 - 1,440 206 13,095 3,362 861 1,698 99 231,916 13.1% CURRENT MONTH - July 2016 (000) Print+ Digital Editions 4,648 4,445 17,185 3,244 3,738 6,215 8,086 1,974 1,065 11,800 1,089 10,336 2,667 16,643 10,633 1,966 916,141 51.8% Publishing Company Media Trusted Brands Condé Nast Inc. Time Hearst Magazines Meredith Corporation Inc. Time Condé Nast Active Interest Media Hearst Magazines Condé Nast Condé Nast LLC WebMD, Condé Nast Hearst Magazines Rodale Inc. Active Interest Media In certain instances, the comScore or Nielsen Online data reflects the incorporation of a magazine brand's unique visitors/viewers into a larger domain which includes non-magazine visitors/viewers. In such instances, publishers were asked to provide server-side data for the brand’s page views as a percent or share of the larger domain’s page page domain’s larger the of share or percent a as views page brand’s the for data server-side provide to asked were publishers instances, such In visitors/viewers. non-magazine includes which domain larger a into visitors/viewers unique brand's magazine a of incorporation the reflects data Online Nielsen or comScore the instances, certain In Magazine Brand The Family Handyman Yorker The New Time & Country Town Home Traditional + Leisure Travel Fair Vanity Vegetarian Times Veranda Vogue W WebMD Magazine Wired Day Woman's Health Women's Journal Yoga (000) Total Share by Platform (%) Affluent Survey USA or from a GfK MRI audience prototype. * Numbers reported for print+digital editions reflect print only and are generated from Ipsos 2016 due to a comScore tagging error. and Feb. and (B) Shape are estimated for Jan. (A) Family Fun and Ser Padres are rolled up into Parents for both 2015 2016, Video data for: and Web, Mobile Desktop/Laptop, ** Meredith Corporation’s any prior release. the current month Print audience is not trendable vs. *** Due to change in Ipsos survey methodology for the Spring 2016 release, in prior year. not available Cells with a "+" indicate digital data was or has no value. not reported either not available, Cells with a "-" indicate digital data was Note: Sources: Current Month Affluent Survey USA. Accessed Prototype; or Spring 2016 and 2015 Ipsos American Consumer® Print+Digital DoubleBase 2016 and DB 2015; GfK MRI American Consumer® Print+Digital Spring 2016 and 2015; GfK MRI's Survey of the GfK MRI's Survey of the - Print+Digital Editions: comScore Media Metrix® or Nielsen NetView; July 2016 and 2015; U.S. (Desktop/Laptop): Web - comScore Mobile Metrix or Nielsen NetView 3.0; July 2016 and 2015; U.S. Web: - Mobile VideoCensus; July 2016 and 2015; U.S. Video Metrix or Nielsen comScore Video: - to Date Year American Consumer® American Consumer® Print+Digital DoubleBase 2016 and DB 2015; Survey of the American Consumer® Print+Digital Fall 2015 and 2014; GfK MRI's Survey of the American Consumer® Print+Digital Spring 2016 and 2015; GfK MRI's Survey of the GfK MRI's Survey of the - Print+Digital Editions: Affluent Survey USA. annual 2015 and 2014 Ipsos Accessed Prototype; or Spring 2016, Print+Digital DoubleBase 2015 and DB 2014; GfK MRI comScore Media Metrix® or Nielsen NetView; January 2016 - July and January 2015 - July 2015; U.S. (Desktop/Laptop): Web - comScore Mobile Metrix or Nielsen NetView 3.0; January 2016 - July and January 2015 - July 2015; U.S. Web: - Mobile VideoCensus; January 2016 - July and January 2015 - July 2015; U.S. Video Metrix or Nielsen comScore Video: - Measured: What’s GfK MRI measures print + digital editions' net audience; Ipsos editions only. The unduplicated estimate of the average issue readers (in thousands). Audience: - Print+Digital Editions The reported number of unique P2+ individuals (in thousands) that have visited a website on desktop or laptop at least once in the specified reporting period. Visitors: (Desktop/Laptop) Unique Web - Android platforms) at least once in the specified reporting period. The reported number of unique P18+ individuals (in thousands) that have visited a website via mobile device (including iOS and Visitors: Unique Web - Mobile clearly-branded video channel. through a separate, if reported, Those unique P2+ viewers (in thousands) who watched a video at least once in the specified reporting period through player owned or operated by publisher (regardless of where that was viewed) and/or, Viewers: Video Unique - Note: reported metrics have been derived from small sample sizes which decrease reliability of audience projection. In certain instances, Such share was then applied to the total comScore or Nielsen Online reported unique visitor/viewer data for larger domain derive appropriate magazine-specific visitors/viewers. views. About Magazine Media 360° Magazine Media 360° uses data from leading third- websites and video) to provide a comprehensive accurate picture of magazine media vitality. Magazine Media 360° is an industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, consistent Created as a credible, Audience Report. Magazine Media 360° Brand The MPA in reporting on the prior month's audience at www.magazine.org The data is released around the last week of each month, representing 95% of the reader universe. party providers and currently covers 132 magazine media brands from 31 companies, The Magazine Media 360° Social Report is released separately on a quarterly basis. marked the first time ever any media industry measured and communicated cross-platform consumer demand by brand. which launched October 2014, Magazine Media 360°, and cost-free measurement tool,

9/12/2016 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com THE WRAP

Main Event: Us Weekly's "Most Stylish New Yorkers" Chic is the word at this VIP bash held during New York Fashion Week The event started in 2007 as a way to celebrate New York Fashion Week. "In years prior, Us Weekly had tapped into the excitement of NYFW with a cocktail party designed to be a stop for consumers and celebrities attend- ing the shows," explains Vicci Lasdon Rose, VP/CRO. "However, in 2007 we evolved to mark the occasion with a red carpet tribute to NYC's most stylish stars and those who make NYFW happen." Past honorees have in- cluded the likes of Alicia Keys, Kelly Ripa, and Vera Wang. On hand last year were "" co-stars , Taryn Man- ning, , and (pictured, left to right). How it has changed over time: "We moved locations. While the event was in proximity to Bryant Park in 2007 and Lincoln Center in subsequent years due to the concentration of shows at these locales, we’ve been able to expand the venue con- sideration with NYFW having spread all over Manhattan and even into Brooklyn. This year our venue is Vandal on the Lower East Side." Marketplace distinction: "Guests can let their hair down in the midst of a jam-packed NYFW schedule. Superstar DJ Kiss creates a festive atmosphere where celebs, designers and VIPs can have fun." This year's sponsors: Sponsors are integrated into every event that Us Weekly produces, with activations that enhance the guest experience while underscoring their own specific objectives. To promote AT&T's “Zero Overages, Zero Worries” message, guests will receive Uber gift cards to get home worry-free. (Tablet kiosks will also be set up for guests to peruse AT&T’s sponsorship of Us Weekly’s Red Carpet Daily video show, on usmagazine.com.) To announce the new season of "Spike Lip Sync Battle," guests will pose in a GIF photo station set against the backdrop of the LSB stage while sipping signature cocktails made with San Pellegrino Sparkling Fruit Beverages and sampling Oreo Thins. Brand synergy: "Honoring stars in entertainment, fashion and beauty is a fitting way to reinforce the brand’s recognition that celebrities are the biggest influencers when it comes to our audience’s style decisions. Focusing on the New Yorkers who make the city so chic drives the connection during the biggest week in fashion," says Lasdon Rose.

Feeds & Filters: A Split-Run Popularity Contest Instagram users weigh in on their favorite SI cover With the NFL season kicking off Thursday, Sept. 8, it's no surprise that Sports Illustrated rolled out a football cover package. The brand actually took it three extra steps with a split-run that features four NFL rising stars. SI also posted each cover on Instagram, and in an unscientific poll, The Los Angeles Rams' (yes, they play in LA now!) defensive tackle Aaron Donald proved to be the most popular among followers, with more than 4k favorites. Houston Texans' wide reciever DeAndre Hopkins ranks second in the cover battle with 3,478 favorites followed by Green Bay Packers' defensive end Mike Dan- iels with 3,017 and Carolina Panthers' guard Trai Turner with 2,662.

Until next week, NEXT WEEK The Editors Which magazine media brands Michele Shapiro, Editorial Director Steve Smith, Digital Media Editor are excelling in social? Caysey Welton, Group Editor Jameson Doris, Editorial Assistant

10 Magazine Media’s Most Trusted Source Since 1947 9/12/2016 minonline.com