NestléInvestor Seminar
Health, Nutrition and Wellness at Nestlé
ChristianeKuehne Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Disclaimer
This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
2 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Our vision
"We want to grow from the respected and trustworthy food company that we are known as now, into a respected and trustworthy food, nutrition and wellness company"*
*Peter Brabeck-Letmathe Blue Printfor the Future, October2001
3 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Building on our heritage
1867: Henri Nestlé creates"Farine Lactée" for infants, elderlyand infirms
4 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nestlé's approach to Nutrition, Health & Wellness
Drive the Nutrition, Health & Strengthen our leadership Wellness orientation across position in the core nutrition the Company business
CorporateWellnessUnit NestléNutrition Company
5 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Whatthe CorporateWellnessUnit does. . .
• The mission: Drive the Nutrition, Health& Wellnessorientation acrossNestléto deliversustainableprofitable growth.
• The strategy: Persuade consumersto preferourbrands by addinga superiorNutrition, Health& Wellnessdimension to our Food & Beveragebusiness
• Wellness in Action is about: Accelerating the speed at which our vision and strategy transform into trust & value in the minds and hearts of consumers
• Outcome: A higherpropotionof Group sales in added-value, fastergrowing, more profitable segments
6 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Roadmap
7 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Consumer
8 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Most consumers see a strong link between food and their health
Overall USA UK Sweden Spain Holland Italy Germany France 0 10 20 30 40 50 60 70 80 90 100
DatamonitorConsumer Survey, October 2004
IMPORTANT VERY IMPORTANT
9 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition increasingly influencing consumer choice
Relative importance of motivation for main meal choice in US/Europe
Complements other food Indulgence Energy Boredom, stress Taste % Quick, easy Hunger Using up ingredients Healthy, nutritious 0 10 20 30 40 50 60 70 80 90 100
DatamonitorConsumer and Industry Opinion Surveys, 2004
10 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+
11 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+
60/40+ our strategic transformation tool
To increase the To communicate the nutritional value of our taste and nutritional products but not at the advantage of our expense of taste products
12 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Whichmeans…
Weneedto know the product"truth" –the consumer preference –the nutritionalvalue of ourproduct –ournutritionalcompetitiveadvantage
60/40+ is the X-ray of our products
13 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman It isalsoa powerfulBusiness tool
Consumer Communication
Innovation / Renovation
60/40 Taste Nutritional Assessment Assessment
Nutrition Profiles
Consumer Insights
DrivingGrowth, MarketShareand EBITA
14 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 25% of our Food & Beverage business ...
... goes through 60/40+ testing per year
15 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Dairy China NestléHigh Calcium High Iron
16 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Dairy China NestléHigh Calcium High Iron
"I want to keep my body feeling young, Insight and for this I need strong bones!"
60/40 Consumer 66/34 taste preference Preference
Nutritional Good Nutritional Nutritional Competitive Advantage: Calci-N for Assessment Foundation bone health
Communication "With strong bones, you can face any challenge" TV Commercial
Improvedprofitability+410 bps, Business turnaroundfromdecline Results to +4% MS in 10 months
17 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Ice Cream Canada Real Dairy
18 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Ice Cream Canada Real Dairy
"I want to be able to indulge myself and my family, while still feeling Insight like a good Mum"
60/40 Consumer 68/32 taste preference Preference
Nutritional Good Nutritional Foundation Assessment
Ownership of consumer nutritional expectation through the Brand: Communication Real Dairy
NestléReal Dairytookleadership fromBreyerswithin2 yearsand Results playeda key role in the "Good For You" business
19 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Ice Cream Canada Real Dairy Becoming Number One!
Breyers 30 Reformulation
25
20
15
10 Launch Nestlé Real Dairy 5
0 3 3 4 5 5 3 3 3 0 4 4 4 0 4 4 4 5 5 5 5 0 6 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 2 0 0 0 0 0 0 0 0 2 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 9 4 9 4 9 4 0 5 0 4 0 5 9 6 1 6 1 6 1 8 1 1 0 0 2 2 2 1 1 0 3 2 1 1 1 0 0 2 2 1 r t v r y t t c r t v r p e g c o n a y l p c e b p e g c o n a n u O Ja a u e O e n u O Ja A Ju A N M M J S D F A Ju A N M
BNF NRD
ACNielsen Marketrack, period ending March 18,2006, $Share of Premium I/C 20 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Ice Cream Canada Real Dairy Real Dairy Vanilla is the flagship for a "Good For You" range
With Omega 3 No sugar added 97% fat free 98% fat free Made with real fruit
21 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Maggi France Sveltesse
22 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Maggi France Sveltesse
" I know I shouldeat5 fruits and vegetablesa day, Insight but it'snot easy... "
60/40 Consumer Parityvs. regularsoup(withfat) Preference
Nutritional Good Nutritional Nutritional Competitive Advantage: fibers Assessment Foundation
Great Quick and easyvegetableson the go. Communication TV Commercial
Results RIG +15%, MS + 0.8%
23 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Maggi France Sveltesse
PrintAd
24 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Products
25 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nestlépolicies
• NestléPolicy on the Level of trans Fatty Acids in Foods
• NestléPolicy on the level of Sodium (Salt) in Foods
• NestléPolicy on the level of Sugar in Foods
• NestléPolicy on the Iron Fortification of Foods
• NestléPolicy on Nutrient Fortification
26 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health & Nutrition strategy in action
Consumer Insights
R+D Framework Renovation Nutrition targets +Policies Innovation Ì +60/40+ profile +Communicatio n Nutrition Insights
Obesity • Reduce sugar by concern New Milo 15% Reduce sugar to • New malt extraction meet Nutrition • Increase complex Ì criteria carbohydrate • Same taste Sugar • Same costs Concern
27 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health & Nutrition strategy in action
Children’s Health & Nutrition Solutions
NIDO Nurturing
AGE SPECIFIC
"Right Taste, Right Price, ALL AGES Right Nutrition"
Full Cream Affordability "All in One Growth"
28 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Optimisingnutritional profiles
REDUCING SUGAR INCREASING CALCIUM
REDUCING FAT INCREASING FIBER
REDUCING SALT
29 29 NesttlléInvestor Seminar -VeveeyyJune 8-9, 2006 Name of chairman Optimising nutritional profiles
30 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Optimising nutritional profiles - Reducing
22% reductionin 5 years.Todaycovers43 differentrecipes
Level of sodium in soups per 100 ml Level of sodium in soups per 100 ml 2000 2005
700 700
600 600
500 500 g g
m 400 400 m
m m u u 300 i 300 i d d o o S S 200 200
100 100
0 0 0 2 4 6 0 2 4 6 8 0 2 2 1 3 5 7 8 0 2 4 6 8 9 1 3 5 7 9 1 3 1 3 4 5 6 7 8 9 9 1 3 5 7 1 1 1 1 3 3 3 3 3 4 4 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 4 4 123456789101112131415161718192021222324252627282930 1 2 2 2 2
31 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Optimising nutritional profiles - Increasing
32 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Adding Health Benefits
Vitality / Protection Immunity & Protection Heart Health Long-Lasting Energy
BrandedActive Benefitsaccountedfor sales R
Intestinal Health Groofwth &CHFBu 2ildi.n9g StBrongioer in Easy2005 Helps Energy Development Bones Digestion Release
Active Cholesterol Long Lasting Feeling Good, "Refuelling" Helps Keep Calcium Control Alertness & It Shows Growth in your Bones
33 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Branded Active Benefits (BAB)
BABsare registered trademarks related to specific health benefits whose purpose is to add value to existing Nestléproducts: Making a good Nestlébrand even better
They are always science-based
34 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Success Story: Powdered Beverages Philippines
Innovations to reinforce Milo as " King of Energy" have helped fuel growth in the last 5 years
1999 2002
35 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Increased growth, market share and EBITA
+
% MktShare 78 78 77
75 EBITA doubledin 3 Years
71
2001 2002 2003 2004 2005 36 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Brands & Communication
37 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Our Communication Platform Principle
Encourage and Empower consumers to make informed choices about their diet and enjoy a more balanced life
38 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
39 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
Food
40 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
Svelty-Chile
41 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
LEAN CUISINE -Canada
42 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
MILO -Japan
43 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
NESCAFE -FoodServices
44 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
Maggi-Malaysia
PrintAd
45 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 60/40+ Giving transparent information: the NutritionalCompass
Objective 80% of sales to have the Compass by end 2006
46 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Others Say ...
JPMorgan
"A number of large companies already show detailed nutrition labels on their products on a systematic basis.
Going one step beyond, in our view, is Nestlé, which has redesigned its nutrition labels in a more user friendly and easier to read fashion while identifying the benefits of certain ingredients and nutrients.
We believe this certainly is the way forward for the industry."
Obesity -Reshaping the Food industry January 2006 47 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition Communication - NestléAustralia
NestléAll Natural Yogurt
TV Commercial
48 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition Communication - NestléAustralia
Excellent performance in all key areas
• Spontaneous Awareness Nestlé 7%
• Awareness as healthy nutritious food company
6% 15% • Overall weighted WELLNESS score
23% 27% • Increased Prompted awareness of “Good Food Good Life”
……………………….in just 6 months
Sales increase in all products!
49 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition Communication - NestléPhilippines
NestléNIDO
TV Commercial
50 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Talking nutrition with our customers everyday
2005: 10 million incomingcalls to ourConsumer Services
51 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition, health & wellness at point of sale
Mexico
Philippines
52 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition at point of sale
Mexico
53 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Science
54 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman NestléNutrition Council
The NestléNutrition Council was founded in 1978 and is currently composed of 10 internationally-renowned scientists working in the field of nutrition
Prof. Dominique BELLI Hôpitaldes Enfants, Geneva, Switzerland Prof. Bruce BISTRIAN Harvard Medical School, Boston, USA Prof. Günter BLOBEL* The Rockefeller University, New York, USA Prof. Michael GIBNEY Trinity College, Dublin, Ireland Prof. Eric JÉQUIER NestléFoundation, Lausanne, Switzerland Prof. Robert KROES Soest, The Netherlands Prof. DemetreLABADARIOS University of Stellenbosch, South Africa Prof. Tadashi NOGUCHI Chubu University, Kasugai, Japan Prof. Irwin ROSENBERG Tufts University, Boston, USA Prof. Bruno VELLAS Universityof Toulouse, France
*Professor Blobel, winner of the 1999 Nobel Prize in Physiology or Medicine, is a member of the NestléBoard of Directors
55 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman NestléNutrition Council
The main objectives of the NestléNutrition Council is to:
• Review current and developing nutritional issues related to Nestlé's business and to determine what impact they would have on the Company's nutrition policies and its strategy Including: obesity (1995), diabetes (1997), childhood obesity (1998), PersonalisingFoods for health (2003)
• Provide relevant information and continuous advice concerning Nestlé's Corporate position on nutrition
56 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nestlé bringing together Science, Nutrition and the consumer
3500 people in R&D 1.6% of turnover spend on R&D The external NRC scientific Network-2005
262 Scientificpublications
103 contractswithuniversities
International Nutrition Symposium '04, '05 & '06
Venture funds 57 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control Nestlé Research Center
Growth & Digestive Development Comfort
Protection
58 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
59 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
60 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
61 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
62 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
63 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
64 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Health Benefit areas
Health and Performance Beauty
Weight Healthy Aging Control
Growth & Digestive Development Comfort
Protection
65 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman People
66 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Educating Consumers
Germany Canada
USA UK
Brazil
Chile USA
67 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Educating Consumers
FRANCE Fleurbaix-LavantieResults: Percent Increase in Obesity 1992-2000
250 % Nord-Pas-de-Calais 195 % 200 %
150 %
100 % 95 % Fleurbaix-Lavantie 50 % Girls 4 % 1 % Boys 0 %
68 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman 68 Educating Children
Primary sponsor since 1999 –8000 schools Australia
Programme for schools, School Canteens communityand parents Australia Switzerland
16 hours long education program Turkey
2,000 primary schools Educative Thailand 1,240,000 school programme for children reachedsince schools -Brazil 1999 - Russia
69 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Wellness networks & implement "Wellness in Action" strategy and leverage scale
NUTRITIONISTS: Drive Portfolio renovation Partners: Providestrategic input CoCorrpoporaratete WWeellllnnessess MARKETS: UnUnitit Transform the strategy ZONES: intowinningactions Lead strategy implementationfor theirrespective BUSINESS UNITS: markets Shape and drive the strategyand innovation
70 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Our transformation is well under way
Nutrition, health and wellness is adding value to our business by:
• Responding to consumer needs by: –improving the nutritional profile of our products, but not at the expense of taste –providing reliable nutritional information to guide consumer choices • Building on our heritage and know-how to capture value for the Nestlébrand
Nestlé: the right products, the right categories, the best R&D
71 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman Nutrition, health & wellness at Nestlé
A CHF 90 billion opportunity that
• differentiates us from competitors and private label • takes our portfolio to higher growth, higher margin segments
Nutrition, health & wellness Not just tomorrow's opportunity - but today's reality at Nestlé
72 Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman NestléInvestor Seminar
Nestlé Investor Seminar - Vevey June 8-9, 2006 Name of chairman