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Science Center Feasibility Study

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Science Center Feasibility Study Feasibility Study for a Science Center in Rockville, MD Robert Mac West, Informal Learning Experiences, Inc David Ucko, Museums+more LLC March 2006 Science Center Feasibility Study Table of Contents Benefits ........................................................................................................... 19 Operating Pro-forma................................................................................................... 20 Table of Contents............................................................................................................i Facility Design and Requirements .................................................................. 22 Executive Summary...................................................................................................... ii Staff Plan......................................................................................................... 24 Introduction................................................................................................................... 1 Attendance ...................................................................................................... 24 Purpose of Study............................................................................................... 1 Operating Revenues and Expenses ................................................................. 26 Consultant Team............................................................................................... 1 Rockville Science Center Site Study.......................................................................... 27 Process .......................................................................................................................... 1 Site Requirements ........................................................................................... 27 Opening Charrette............................................................................................. 1 Site Identification and Selection..................................................................... 28 Key Informant Interviews ................................................................................. 1 Construction/Capital Costs ............................................................................. 30 Local Research and Site Visits.......................................................................... 1 Cost of Exhibitions ......................................................................................... 30 National Comparables....................................................................................... 2 Funding Options and Opportunities............................................................................ 30 Rockville Science Day...................................................................................... 2 Fundraising Process and Issues....................................................................... 31 Ongoing Communication.................................................................................. 3 Construction Funding...................................................................................... 32 Background ................................................................................................................... 3 Operational Funding ....................................................................................... 33 Rockville Consortium for Science (RCS)......................................................... 3 Foundations ..................................................................................................... 35 Regional Context............................................................................................... 3 Corporations.................................................................................................... 36 Environmental Scan.......................................................................................... 5 Individuals....................................................................................................... 38 National County Educational Ranking ......................................................... 6 Conclusions and Next Steps........................................................................................ 39 Recent Additions to the Cultural-Educational Resources of Montgomery Co. 7 References................................................................................................................... 40 Strategic Niche .............................................................................................................. 7 Appendix A - Feasibility Study Charrette Notes ........................................................ 41 Occupied Niches ............................................................................................... 7 Appendix B - Interviewees ......................................................................................... 52 Available Niches............................................................................................... 9 Appendix C - Comparable Institutions: Edge Cities................................................... 53 Content Focus ............................................................................................... 9 Appendix D - Comparable Institutions: 20,0000 square feet ..................................... 64 Community Focus ....................................................................................... 11 Appendix E - Rockville Science Day Audience Survey............................................. 73 Intended Outcomes/Objectives ................................................................................... 12 Appendix F - Exhibitors at Rockville Science Day, 2000-2005................................. 74 Mission Statement........................................................................................... 12 Appendix G - Local Science Resources...................................................................... 78 Target Audiences ............................................................................................ 12 Appendix H - Recent Additions to the Cultural-Educational Resources.................... 89 Strategic Programming and Funding Partnerships ..................................................... 13 Appendix I - Operational Partnership Comparables................................................... 91 Strategic Development and Operating Partnership ......................................... 14 Appendix J – Maryland Science Center Fact Sheet …………………………………94 Programs ......................................................................................................... 15 Informal Learning Experiences/Museums+more Page i Science Center Feasibility Study Executive Summary The Rockville science center can offer a wide range of programs for the general The consultant team of Informal Learning Experiences and Museums+more evaluated public, schools, youth, families, teachers and adults. There are numerous benefits, the feasibility of a free-standing public science center located in Rockville and both social and economic, to the broad community. serving Montgomery County residents, students and visitors. The study includes a review of local and regional informal science education and activity opportunities, The operating model of science centers involves a variety of funding sources for both analysis of the demographics of Montgomery County, a survey of comparable capital development and general operating expenses. These include government institutions nationwide, and projections of the programs, operations and funding of (especially for capital), private contributions, earned income (admission and program the science center. fees, gift shop, etc.) and, to a lesser extent, endowment. The Rockville science center will follow this model. Rockville and Montgomery County are a highly-educated community with above- average incomes and an increasingly diverse population. The area is home to The consultants recommend that, as a startup, the Rockville science center deliver numerous government and private industry research facilities, a burgeoning programs in spaces already accessible to the public – e.g., schools, nature centers, technology-based business sector, excellent public and independent schools, and a libraries, etc. Ultimately it should plan for its own facility of about 20,000 square feet. substantial number of informal science learning organizations. When fully developed the Rockville science center can anticipate a public attendance Analysis of the content emphases of the existing science learning opportunities leads of 80,000 to 120,000 people, a staff of approximates 16 full-time positions plus part- to the conclusion that the Rockville science center focus on science and technology time and volunteer staff, and an operating budget of about $1.5 million. content which is unique or at least largely unique to the Rockville science center, deals with basic and applied science in everyday life, and has reference to the Determination of the site for the science center will take into account access, parking, Research and Development community of the region, especially the technology impact on/synergy with neighbors, security, zoning, possible expansion, and cost. corridor. The science center will provide additional resources for schools and families Several possible locations are considered. The current cost of a purpose-built building as well as activities for science-savvy and science-curious adults. There
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