2014 Season Review
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Daley Mathison Racing #104 Newsletter 10 - 2014 Season Review October 30th 2014 Overview The 2014 Road Racing season was probably the best of Daley's career so far. After a very successful year in 2013 Daley was delighted to win his first Grand Prix race in 2014, winning the Ultra Lightweight Race at the International Ulster Grand Prix - "The World's Fastest Road Race" - in August and aboard the Logan Racing Honda RS125. Showing great talent across the classes, he followed this with an extremely impressive 6th place finish on his Hol-Taj Suzuki GSX-R1000 in the Superbike Race at the same meeting, finishing two places in front of 8-times TT winner Ian Hutchinson on the BSB Milwaukee Yamaha R1. He consolidated this with a tremendous 7th place finish in the Supersport Race aboard the Hol-Taj Suzuki GSX-R600. 2014 also saw Daley make his debut appearance at the most famous motorcycle road race in the world - the International Isle of Man TT. Extremely fast, highly demanding and notoriously difficult to learn, the 37.73 mile-long public roads circuit provided some exceptional racing this year with no less than 4 lap records being broken. Rising to the occasion Daley returned the excellent first-time results of 35th and 41st in the Supersport races. And he was delighted to have achieved a best lap average speed in excess of 120mph at the meeting. Winner at the 2014 Ulster Grand Prix Aberdare Park in July saw Daley proudly crowned the Welsh Open Champion whilst riding the Hol-Taj Supersport machine on his first visit to the South Wales venue since 2010. All-in-all an excellent season of racing for Daley with no less than 21 podium finishes achieved. Public exposure and media interest in Daley's racing and career continue to grow, with numerous articles and interviews appearing in the motorcycling media. A brief summary can be found later and more details can be found on Daley's website in the 'Media' section. The latest news and information are always available on the website which is updated very regularly, even out of season. The website also includes comprehensive race, news, media, newsletter and photographic archives (www.daleymathisonracing.co.uk). 2014 Season's top race results:- On the Glencrutchery Road for the start of Supersport Race 1 at the TT 1st place finishes – 5 2nd place finishes – 8 3rd place finishes – 8 4th place finishes – 5 A tabulated summary of the season's race results is presented at the end of this document. www.daleymathisonracing.co.uk │ www.facebook.com/DaleyMathisonRacing │ 0785 333 5991 │ [email protected] 6 North View, Murton, Co. Durham, SR7 9PF Daley Mathison Racing #104 Newsletter 10 - 2014 Season Review 2014 Meeting dates Darley Moor, Ashbourne - 29th, 30th March Spring Cup, Oliver's Mount, Scarborough - 13th April Cookstown 100, Northern Ireland - 25th-26th April International North West 200, Northern Ireland - 14th, 15th, 17th May International TT Practice Week - 24th-30th May International TT Race Week - 31st May-6th June International Barry Sheene Road Race Festival, Oliver's Mount, Scarborough - 21st-22nd June Cock o'the North, Oliver's Mount, Scarborough - 19th-20th July Aberdare Park Road Races - 26th-27th July International Ulster Grand Prix, Northern Ireland - 13th, 14th, 16th August Gold Cup, Oliver's Mount, Scarborough - 13th-14th September Stars at Darley, Darley Moor - 11th-12th October The 2014 bikes A 2013 Suzuki GSX-R600 sponsored by Hol-Taj Exports and Team Classic Suzuki. Fitted with a Yoshimura ECU and loom and an engine race-tuned by Slick! Performance on the Isle of Man. A 2014 Suzuki GSX-R1000 Superbike sponsored by Hol-Taj Exports and Team Classic Suzuki fitted with numerous factory race, upgraded and custom parts, an engine tuned by Slick! The Hol-Taj GSX-R Suzukis at Darley Moor in March 2014. Left, the Performance on the Isle of Man and a Supersport bike and right, the Superbike. The Superbike is in test livery Yoshimura ECU and loom. Honda RS250 and RS125 machines loaned by Logan Racing for the Scarborough Spring Cup, Cookstown 100 and International Ulster Grand Prix meetings. The tyres Daley has been riding on Michelin Power Cup, Power Slick and Power Rain tyres throughout both 2013 and 2014 seasons. He has found that this new generation of racing tyres provide excellent handling, grip, wear, feedback and predictability characteristics and have been central to the successes he's achieved over a very wide variety circuits from compact Darley Moor and Aberdare Park to the long and fast TT and Ulster Grand Prix circuits. Media/publicity Daley and his racing have received considerable media coverage and publicity during 2014. For example: Magazine rider profile articles: o Road Racing Ireland, Issues 261 & 267. o Motorcycle Racer, Issue 178. Public interviews: o Manchester Bike Show, 23rd March. o Scarborough Gold Cup, 14th September (Road Racing Ireland). www.daleymathisonracing.co.uk │ www.facebook.com/DaleyMathisonRacing │ 0785 333 5991 │ [email protected] 6 North View, Murton, Co. Durham, SR7 9PF Daley Mathison Racing #104 Newsletter 10 - 2014 Season Review Rider coverage in meeting review articles: o Bikesport News, Issues 57, 59, 63 & 65. o Road Racing Ireland, Issues 267 & 269. o Emerald Road Racing, Issue 20. o Road Racing News, 9th, 10th & 22nd September. o Darlington & Stockton Times, 19th September. The majority of the above articles include prominent photographs of Daley and his machines as well as textual descriptions. Contributing author to articles: RiDE, December 2014 issue (Re: racing tyres). Michelin Tyre PLC, News releases 7th March, 1st July, 4th August, 2nd September & 16th October. Official Meeting DVDs: Featuring prominent coverage of Daley's racing, especially at the International Ulster Grand Prix and Oliver's Mount, Scarborough. Throughout the season Daley's appearances and media exposure have provided many opportunities for high-profile publicity for his Marketing Partners. Daley's Partners have also benefited from the publicity provided by company write-ups and mentions on his website, together with direct links to Partners' own websites. (Over the last 12 months Daley's website has received over 12,000 'hits'.) At racing meetings Daley's Partners' logos have been prominently displayed on 'A' boards as well as on the bikes and rider's leathers. This has provided Partners with highly-targeted exposure, especially at International meetings such as the TT (2 weeks), Ulster Grand Superbike startline action alongside Dan Kneen at Prix (4 days) and North West 200 (4 days) where many thousands of the International Ulster Grand Prix knowledgeable and enthusiastic spectators are encouraged to meet the riders, their bikes and teams in the paddock. (Estimated spectator figures for the above meetings have been 40,000, 100,000 and 120,000 respectively.) Daley's new, much enlarged, paddock awning for 2014 is laid out with both garage and hospitality sections. The hospitality section has proven to be highly effective in attracting and retaining spectator interest in the rider, the bikes and the team's activities and has greatly enhanced Daley's opportunities to advertise and promote his Partners' products and interests. 2014 Meeting review summaries (Detailed meeting reports are always available in Daley's website's in the 'Race Results' section.) Darley Moor, Ashbourne, 29th & 30th March In addition to being the first meeting of the new season, Darley Moor was also the first test outing of the newly-built Hol-Taj Suzuki GSX-R1000 Superbike. After a few very encouraging practice laps, a final drive issue was highlighted and the machine was retired from the meeting. The race weekend continued with Daley putting in some very impressive performances on the Hol-Taj Suzuki GSX-R600 where, in Two wins in the season's first the best possible start to the season, he won both Formula 600 Races! meeting at Darley Moor! www.daleymathisonracing.co.uk │ www.facebook.com/DaleyMathisonRacing │ 0785 333 5991 │ [email protected] 6 North View, Murton, Co. Durham, SR7 9PF Daley Mathison Racing #104 Newsletter 10 - 2014 Season Review "Spring Cup", Oliver's Mount, Scarborough - 13th April Originally entered on 3 bikes at the meeting (both Hol-Taj Suzukis and the Logan Racing Honda RS250) Daley ultimately rode only the GSX-R600 (in 3 races) due to the Superbike not yet being ready and a problem with the RS250 not being rectifiable at the meeting. Nevertheless, in an impressive ride on the 600 during Senior practice Daley took the lead over Guy Martin (who was on a 1000cc Suzuki) for much of the session. Riding confidently Daley finished in first place in the Senior B Race and in 6th and 8th positions in the Junior A and Ian Watson Cup Races respectively. Continuing his good form from Darley Moor, this was a very Leading Tom Weeden and Guy Martin at the Spring Cup pleasing follow-on performance. Cookstown 100, Northern Ireland - 25th & 26th April Cookstown is usually the first meeting of the Irish Road Race season. Daley had an excellent meeting in 2013, gaining a very creditable 3rd place in the Open B Race on his Honda CBR1000RR. With the upgraded Hol-Taj machinery available this year hopes were high for further successes but hitting a false neutral on the Hol-Taj Suzuki GSX-R1000 and tucking the front on the Logan Racing Honda RS125 gave him DNFs in the Open B and Moto3 Races. However, this was tempered by putting in the fastest laps in both races and leading the Moto3 Race too. In the Supersport A race Daley finished in 18th place and in the Senior A in 16th place, giving a pleasing end to the meeting.