Global Education Market Survey Survey Report 2018 THE SURVEY “ Many of these changes are bringing about a change in the way we think about delivering education, ensure quality, and exceed student expectations.” 2 WWW.TRIBALGROUP.COM The Survey The last few years have seen and how we can continue to not As we came to the end of 2017 leaders across the world bring just match, but exceed student we wanted to survey the market in major changes that affect expectations. again to see if these challenges education, from the Gonski 2.0 and issues are still being felt, and funding changes, and the Higher Early in 2017 we surveyed the to see as we enter 2018, what the Education Reform Package in education market to cut through market felt the real challenges Australia to the Apprenticeship all the noise from the changes and and issues people working in Levy, Higher Education and understand the real challenges education will face. Research Act, and Technical and and issues people working in Further Education Act in the UK. education face. Our ‘Global Education Market Brexit continues to dominate Survey 2017’ considered the the headlines in the UK with Four key themes developed from following: growing concern and uncertainty our findings: on how our ‘divorce’ from Europe The biggest daily challenges will impact students seeking an 1. Managing time is a daily facing staff in education education in the UK. Meanwhile challenge new technologies that were only Their top three challenges emerging a few years ago are now 2. How to recruit learners for the year ahead becoming a part of our everyday and students amidst lives and a part of the classroom. growing competition Their top three priorities 3. for the year ahead Many of these changes were felt Investing in the right more than ever during 2017 not areas to improve student We have now collated the only bringing about a change in performance resulting outcomes and the education, but also bringing about following report contains a a change in the way we think about 4. Meeting student summary of our key findings. delivering education, how we expectations for access ensure quality and stay compliant, to information systems 3 WWW.TRIBALGROUP.COM Survey Methodology and Respondents Profile The survey was conducted Sample job roles of people online by Tribal between October who responded: – December 2017. Staff from Schools, Further Education, Chancellor or Vice Chancellor 387 Higher Education and Work individual responses Based Learning in both the UK Director and APAC geographies were mailed the survey, and a reminder Business Manager was sent two weeks later. Administrator Questions ranged from pre- 294 determined options, open ended Information Technology unique institutions text boxes for exploratory & Systems questions, and 1-5 scales for opinions in other sections. Open The findings from the survey ended text responses were are based on those people coded into theme categories, and who fully completed the 22% processed to give the frequency survey, each of whom will have increase in responses* of such themes appearing in received a complimentary the collective responses. copy of the survey report. We received 387 individual responses, across 294 unique institutions (see appendix 1). 40% increase in institutions* *compared to Global Education Market Survey conducted online by Tribal between January – March 2017. 4 WWW.TRIBALGROUP.COM PARTICIPANTS: UK Staff Job Role 2.12% 13.56% 9.32% 2.97% 0.85% 0.00% 5.51% 3.81% 16.95% 1.27% 2.97% 1.27% 5.51% 30.08% 0.85% 2.97% Principal Teacher Training Manager Quality Manager Operations Manager Marketing Information Technology or Systems Dean or Head of Department Finance Manager Director CEO Business Manager Administration Chancellor or Vice Chancellor Academic (Lecturer/Researcher) Other (please specify) 5 WWW.TRIBALGROUP.COM PARTICIPANTS: APAC Staff Job Role 0.66% 1.32% 0.66% 1.97% 1.97% 1.97% 2.63% 20.39% 3.29% 3.95% 8.55% 18.42% 10.53% 11.84% 11.84% Administration Information Technology or Systems Teacher Business Manager Principal Other (please specify) Dean or Head of Department CEO Operations Manager Quality Manager Finance Manager Director Marketing Training Manager Chancellor or Vice Chancellor 6 WWW.TRIBALGROUP.COM PARTICIPANTS: UK Sector 4.18% 5.86% 20.50% 25.10% 44.35% Schools Further Education Higher Education Work Based Learning Business/Other (please specify) 7 WWW.TRIBALGROUP.COM PARTICIPANTS: APAC Sector 3.90% 5.19% 14.29% 59.09% 17.53% Schools Tertiary Education Higher Education Vocational Education Provider Business/Other (please specify) 8 WWW.TRIBALGROUP.COM KEY FINDINGS 9 WWW.TRIBALGROUP.COM Key Findings DATA IS KEY Biggest Daily Challenge - UK –All Sectors Learner Behaviour Software Issues Time Management Government Changes Funding Data Consistency & Accuracy 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Extremely Very Moderately Slightly Not At All Not Applicable 10 WWW.TRIBALGROUP.COM Key Findings DATA IS KEY Biggest Daily Challenge - APAC –All Sectors Learner Behaviour Software Issues Government Changes Funding Time Management Data Consistency & Accuracy 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%100.00% Extremely Very Moderately Slightly Not At All Not Applicable 11 WWW.TRIBALGROUP.COM Key Findings Data consistency and accuracy If you can predict If you can predict student are the biggest daily challenge for outcomes then you can set those working in and delivering student outcomes meaningful targets for students. education. This is a change from If you can identify students at earlier in the year when managing then you can set risk of dropping out, then you time was the biggest daily meaningful targets can monitor and check they are challenge. What could be some performing as expected. Once of the reasons this has been for students. you have the data behind the replaced by data consistency? student information you can challenge for APAC. They will not share the findings with key teams In the UK, many institutions be subject to GDPR as this is a across the institution so effective will have already started to European Regulation. However, interventions can be made and it think about the introduction of whether you are organising your can inform and manage the entire the General Data Protection data to comply with legislation or student lifecycle. Regulation (GDPR) from May using it to gain a sharper, clearer this year. GDPR aims primarily to focus on what students truly give control back to people over need, having your data organised their personal data. Education in a consistent way so it produces institutions hold vast amounts accurate results is key. of data on students and so it’s to be expected that thought Consistent and accurate data is being given to how they is important for another reason. ensure compliance with this Used in the right way and with the new regulation. Over 60% of right learning analytics tools it can respondents from the UK and help students and practitioners 57% from APAC indicated that to monitor progress, and discuss data management would be an any changes or problems that improvement and investment area might put the student at risk of in 2018. dropping out. It can also help the practitioner tailor and personalise It did however come as a surprise their approach in supporting to see data consistency and retention, satisfaction and accuracy is the biggest daily attainment. 12 WWW.TRIBALGROUP.COM Key Findings 80% SEE STUDENT RECRUITMENT AND RETENTION AS A TOP PRIORITY FOR 2018 IN THE UK Staff Recruitment & Retention Personal Development, Behaviour & Welfare Leadership & Management Effectiveness Teaching, Learning & Assessment Quality Learner Outcomes Student Recruitment & Retention 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Extremely Very Moderately Slightly Not At All Not Applicable 13 WWW.TRIBALGROUP.COM Key Findings For young people in the UK today 12% of surveyed the choice of ‘what next’ is only increasing. There are 130 students are heavily universities in the UK and 43 in Australia. Add to that the 371 influenced in where to further education colleges in study by social media the UK, the 10 TAFEs in Australia and the UK government’s bid to attract three million people into an Once you have your students apprenticeship over the coming enrolled keeping them is also a years, not to mention the growing concern. Students are taking readiness of international study, a more consumerist approach and you’ve got yourself a lot of to education, with student options. In addition, competition and supporter expectations is only increasing at all levels significantly higher than before. between education providers to increase enrolment numbers and Delivering a personalised, tailored hit recruitment targets. student experience and providing students with the high-quality With research from i-graduate’s service they’ve come to expect International Student Barometer as a paying customer, will help showing that 12% of surveyed to improve overall student students are heavily influenced satisfaction and retention. It’s in where to study by social media, also important to engage with it is becoming increasingly students on the platforms important for education and devices they want to use, institutions to have a strategy providing mobile apps and portals that heavily centres around using that deliver a personalised the reach that social platforms student experience, and providing can bring. So, you need to be 24/7 support will go a long way in there, and you need to stand ensuring that students remain in out for all the right reasons, and touch, engaged and retained. provide people with content they are interested in. 14 WWW.TRIBALGROUP.COM Key Findings A SIMILAR PICTURE IN APAC Staff Recruitment & Retention Personal Development, Behaviour & Welfare Leadership & Management Effectiveness Teaching, Learning & Assessment Quality Student Recruitment & Retention Learner Outcomes 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Extremely Very Moderately Slightly Not At All Not Applicable 15 WWW.TRIBALGROUP.COM Key Findings Student recruitment and retention and students.