Record Low Video Price Set Pacific Arts Eyes New Programming
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26 Video Record Low Video Price Set Paramount Announcement Highlights VSDA Confab Continued from page 1 tape." Echoing him, Rosser reported are reporting increased activity. "We do not push disk rental." Harris, who has criticized video that Rosser, for example, got into this How to dispose of merchandise in November, 1981 with To- dealers for not stressing sales area that is not moving? George, with shiba CED units at $249 and 10 strongly enough, said the company multiple Bay Area outlets, rotates it disks. She added RCA units at $199 moved 50,000 copies of "Star Trek around the chain, marking it down and a club, and now sells 800 disks a I," so, "you know what our risk is on to $19.95- $49.95. "It's up to each month at one store and 600 at an- this." He described the move as an store to merchandise the product off other. "People buying videodisks industry test and indicated that per- shelf." don't even ask about price," she re- haps dealers could battle the illegal the independent ported. duplicator market with stronger sale George believes can do the same thing by co- Home computers drew a mixed price weaponry. dealers operating with other dealers who are response. Many dealers said they Aside from their overwhelming not their direct competitors. were looking at this area, although approval of Paramount's move, par- Games promotion was discussed, Grimes said he sees it as requiring a ticipants in the dealer panel exhib- too. Singer has hired high school stu- separate store. "There's a very big ited a wide diversity of methods and dents to pass out pamphlets. margin, but your people have to attitudes toward retailing. And As for the videodisk, many dealers know the product." NICE HAT, DAVID- Enrico Banducci, owner /manager of San Francisco rental still overshadows sales. nightclub the Hungry i (left), tries his beret on Pacific Arts Video Records Panelists were Morowitz; Jim president David Bean (right). Tom Cohen, center, served as producer /direc- George, Home Video of San Fran- tor of the latest Pacific Arts release, "The Hungry i Reunion." Performers who cisco; Jack Grimes, Video Village of got their start at the club in the '50s and '60s are shown in a 1980 reunion; the Philadelphia; Linda Rosser, Enter- VSDA Holds First Awards Show Kingston Trio, the Limeliters, Jonathan Winters, Phyllis Diller, Bill Cosby and tainment Systems of America, Phoe- DALLAS -The Academy bested "Star Wars" as the most others. Rare footage of Lenny Bruce in performance also appears on the tape. nix; and Robert Singer, ESA of Awards it wasn't, but for America's popular current drama movie. Denver. Seattle retailer /distributor organized video retailers the event Most popular children's classic: BEAN BULLISH Weston Nishimura moderated. had all the trappings of Hollywood "Wizard Of Oz "; classic musical: "Sound Of Music," beating "Fid- Among the issues discussed was brought to the Fairmont Hotel dler On The Roof." "Airplane" standardized packaging. Morowitz here. Titles as disparate as "Casa- complained, "If I have shelf space easily took classic comedy; Olivia Pacific Arts Eyes blanca" and "On Golden Pond" Newton was for 10 each of 100 titles and along -John's "Physical" vied with Pac Man and "Jane most popular music performance, comes the odd -size package, that Fonda's Workout." manufacturer will receive an order and Jane Fonda's exercise title New Programming Here are the winners and run- won in instructional program- for only 60. Let them suffer. When ners-up in the first ever Video Soft- ming. Pac Man the video 6 the package is bigger it cuts our took Continued from page about Pacific Arts' current projects, ware Dealers Assn. sales and rental space." He added that shipping and game category, while "Football o theatrical release also bothered beyond noting that they involve awards, determined by a poll of re- storage are also affected. Follies" won the sports slot. á them." "very familiar personalities" and tailers. "Stripes" beat out "Arthur" in O with the mission of will Thus, faced that one be music -oriented, an- Over and over, the value and ben- "Casablanca" edgéd out "Mal- the current comedy movie cate- an original product will music corn- "marketing other combine and efits of consumer clubs were dis- tese Falcon" as most popular clas- gory, while "Fame" out -balloted whose first window was home edy, a will be a comedy and third cussed. Most dealers said they have sic drama movie. "On Golden "The Jazz Singer" and "Grease" in video." who had his Bean, started program. overcome deposit and club sign -up Pond," Henry Fonda's last movie. for current musical. EARL PAIGE career with Pacific Arts promoting The core creative team remains problems through the use of credit rn the company's audio records and director Dear, writer /artist Bill Mar- cards. - tapes, "began by adapting a lot of tin, who collaborated on "Elephant Video dealers seem divided on the techniques we learned in the Parts," and, of course, Nesmith him- whether to sell video games, but [C record business: a billboard on Sun - self. Rosser offered one way to tie to- REGIONAL SALES REPS NAMED m set Boulevard, for example, which Bean anticipates continuing gether hardware and software. Her 2 actually increased our sales both in changes in the face of the market. w store offers club members Atari Thorn EMI Changes terms of the flowthrough with our "Elephant Parts" itself showed that units at $99 ($139.95 for non -mem- More o- then the sell - distributor there and a videodisk or videocassette hit bers). The store has 88 rental games NEW YORK -The recent restruc- Smuda director of marketing and , Cthrough at the stores." might not translate to narrowcast at $2 per rental not applicable to turing of Thorn EMI Video Pro- sales for home computer software. Tagged to the Nickelodeon store, popularity, which, bean notes, has purchase. gramming Enterprises (Billboard, The four regional sales reps, yet to Bean says Pacific Arts was able to seen cable systems less enthusiastic Advertising and promotion were Aug. 28) involves not only the de- be appointed, will be responsible for monitor a corresponding burst of than dealers have been. national distribution. among the main topics of discussion. parture of four executives but the sales at that area retailer while the And, while VCRs dominate the New titles from the company will As Morowitz put it, "Everybody appointment of regional sales repre- board was still up. current marketplace, Bean says "Pa- include "The Long Good Friday," knows where the church is, but they sentatives and a number of other Convinced that video exposure cific Arts is very disk -oriented in our "Evil The still ring the bell every Sunday changes. Under Sun," "Goodbye was itself even more important in thinking; we have a lot of faith in its Billy morning." He stressed that dialers According to president Nick San - Emmanuelle" and a Squier breaking the program, Bean says a future, because of the price break to Dealers will must keep their names before the trizos, Thorn is instituting a news- concert. be free to order 30- second tv ad, designed as a sy- the consumer. I saw an ad in the San any the new titles they want, with public. letter to its dealers, a consumer/ of nopsis of the show, was supplied free Francisco Chronicle offering the dealer contest to increase store traf- no requirements that they take any to any video or record store that RCA player for $199, and we're Video Shack mails out a coupon fic, a toll -free phone number for particular titles. $3 off any would purchase spots. A $600 rebate seeing the LaserDisc units come offering $10 off any tape, promotion and ordering informa- There are also 21 different games is oriented. toward covering spot costs was also down to under $400 in some areas. disk. The chain sales- tion, an extensive co -op consumer available. offered, in many cases covering most That's why we, at this point in time, "We don't want our clerks opening advertising program and about 30 "We're a marketing- oriented en- like to rent or all the spot fees asked for the late believe the disc will be the sell - with, 'What would you new titles for the November /De- tertainment company, not just a night ad positions favored by deal- through item that will put a major today ?' " cember selling period. movie studio," says Santrizos. ers. damper on rentals, if not end them Morowitz maintains a cross- refer- The company, involved in corn - The "You Cannes Do It" contest Results: In Boston, spots placed altogether." ence log on movie stars and films as puter as well as video software, has will offer free trips to the Cannes around "Saturday Night Live" and Only á counterbalancing break- an aid to collectors. "Our people are also appointed Jay Press director of Film Festival for video dealers and "SCTV" on Saturday night, fol- through in cassette costs could alter schooled to look for cues. If a cus- market development and John their customers. lowed by spots next to a Sunday that forecast, he believes. tomer wants 'Main Event,' then we night movie showing of "Blazing For the short term, however, Bean have them look at other Streisand Saddles" over an area station, trig- admits Pacific Arts is looking to in- films. We're after finding out their gered a whopping 300% sales in- sure product flow by selectively ac- tastes." Video Expo Will Feature crease the following week. quiring existing programming thrust Grimes attempts to smooth out That ploy was further refined for in terms of content.