NOVEMBER 3–6, 2020 LAS VEGAS CONVENTION CENTER SEMASHOW.COM/BUYABOOTH
EXHIBITOR BROCHURE 2 SEMA SHOW EXHIBITOR BROCHURE SEMA SHOW
NEW BUYERS NEW MARKETS NEW OPPORTUNITIES
You started with an idea. Your idea grew, developed into a product line and built your brand. Now you just need maximum exposure and a place to thrive. That place is the SEMA Show—the largest automotive specialty-equipment trade show in the world, consistently delivering more thousands of qualified buyers who are looking to buy, learn and find the next big trend.
Bring your products to the industry’s most comprehensive trade show and together we’ll turn your Show into your success.
RESERVE YOUR 2020 BOOTH SPACE NOW AT SEMASHOW.COM/WHY-EXHIBIT
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 3 QUALIFIED BUYERS THE SEMA SHOW DELIVERS TOP-QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS.
BUYERS BY EMPLOYEE LEVEL
Executive Management 55%
Management 22%
Technician/Craftsman/Skilled Trade 14%
Support Staff 9%
5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60%
THE SEMA SHOW DELIVERS QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS. NET BUYING INFLUENCE 57% 30% make buying make buying decisions recommendations 87%
4 SEMA SHOW EXHIBITOR BROCHURE RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 5 GLOBAL BUYERS
THE SEMA SHOW TYPICALLY ATTRACTS BUYERS FROM GEOGRAPHIC REGIONS THAT OTHER SHOWS DON’T.
The SEMA Show typically attracts a large West Coast audience and a growing international audience: 78% of buyers come from the United States and 22% come from more than 130 countries outside the United States.
78% of buyers are domestic 22% of buyers are international ATTENDANCE BY U.S. REGION TOP-10 ATTENDING COUNTRIES 57% WEST 1. CANADA 2. MEXICO 19% SOUTH 3. AUSTRALIA 4. JAPAN 5. CHINA 15% MIDWEST 6. BRAZIL 7. UNITED KINGDOM 9% EAST 8. GERMANY 9. FRANCE 10. SOUTH KOREA
*Data from 2019 SEMA Show
6 SEMA SHOW EXHIBITOR BROCHURE RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 7 8 SEMA SHOW EXHIBITOR BROCHURE BUYERS OBJECTIVES
BUYERS ARE LOOKING FOR WHAT'S NEW
SEMA Show buyers come to the Las Vegas Convention Center to see new products and bring home new ideas for parts to sell in their shops. They also come to find new vendors and keep on the latest trends.
MOTIVATED BUYERS LOOK TO… 87% 78% 72% 65% 60% SEE NEW GET NEW KEEP UP FIND NEW SEE EXISTING PRODUCTS. IDEAS. ON TRENDS. VENDORS. VENDORS.
ENGAGED BUYER AUDIENCE
92% 75% 67% of buyers agree that the of SEMA Show buyers said they are of SEMA Show buyers have SEMA Show was worth the more likely to buy from a company been in business 10+ years. time and expense to attend. that exhibits at the SEMA Show.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 9 BUYERS BUSINESS CATEGORIES QUALIFIED BUYERS
32% retailer/ 28% jobber repair/ service/ 19% installation wholesaler/ 12% distributor/ builder/ WD fabricator/ converter 7% vehicle dealer 2% other
10 SEMA SHOW EXHIBITOR BROCHURE 1 21 231 342 3 451 4 1 256 5 21 367 SEMA SECTIONS1 6 23 847 2 7 Show sections are arranged by market341 segment. The following guideline859 is for products that are applicable to each section of the SEMA3 Show. 8 425 1069 FIRST TIME & FEATURED 4 RACING & 9 BUSINESS SERVICES 1 EXHIBITORS 5361 PERFORMANCE 10117 Software, hardware, financial 1 Located in the Westgate Racing and performance and accounting, logistics, on- 2 Resort & Casino. 64257 products, services and 101211 line sellers, human resources RESTYLING & CAR CARE engine-building equipment. 8 and related publications. 32 ACCESSORIES 836 HOT ROD ALLEY 1311 FIRST TIME & FEATURED Interior and exterior 57 Products and services for 129 EXHIBITORS 13 appearance and styling 7 street-rod, hot-rods and 12 Located in the South Hall 4 enhancements, car care 8649 early-production vehicles. 101314 Upper Level. maintenance and general RESTORATION GLOBAL TIRE EXPO 24 accessories. 5 10857 MARKETPLACE 141513 POWERED BY TIA 1 MOBILE ELECTRONICS 9 Products and services for 11 Tires and tire-related 365 & TECHNOLOGY 9 the restoration of musclecars 14 accessories for1 passenger 2 Audio, video, satellite radio, 101186 and classic cars. 161215 cars, trucks, and1 off-the-road 46 GPS, cameras, security, radar TRUCKS, SUVS (OTR), equipment,1 2 recyclers, 71 detection, mobile applications 10 15 retreaders, suppliers2 and 3 121197 & OFF-ROAD 1613 1 and vehicle technology. Products for truck beds, cabs, affiliated2 organizations.3 527 2 3 8 COLLISION REPAIR 1013118 bodies, off-road accessories, 16 WHEELS & 4 4 & REFINISH 12 truck toolboxes, off-road 14 WHEEL1 3 ACCESSORIES 3 4 683 Collision repair, paint 12 lighting, truck suspension, 1Wheels and accessories5 for 9 equipment, tools, paint booths, 14119 trailer and towing accessories. cars,2 trucks4 and racing. 5 13 15 4 5 accessories, software and POWERSPORTS1 2 6 749 management programs. 13 3 5 106 10141215 & UTILITY VEHICLES 5 6 TOOLS & EQUIPMENT Products and services2 for 16 3 7 1085 1 4 6 7 11 Shop tools and equipment, 1615131411 motorcycles, mini-bikes,3 4 6 7 uniforms and supplies. 1 ATVs1 and UTVs.2 5 7 8 1196 7 8 12 141215 4 5 9 8 2 16 2 3 6 8 9 1012 1 5 6 8 137 3 1613 3 4 7 9 10 9 2 15 9 10 1 6 7 11 13118 4 4 5 8 10 11 14 1 3 1614 7 10 10 2 5 8 12 12 1 5 6 9 11 12 149 2 4 8 11 1511 3 6 15 9 12 13 3 2 5 6 7 10 13 131015 4 9 10 12 16 3 7 16 7 8 11 13 14 12 4 6 13 14 5 8 10 11 141611 4 8 9 12 14 15 13 5 7 14 15 6 9 11 12 16 1512 6 5 8 9 10 13 15 16 14 7 10 12 13 15 7 6 9 10 11 14 16 1613 8 11 13 14 16 15 8 7 10 11 12 15 14 9 12 14 15 16 9 8 11 12 13 16 RESERVE YOUR BOOTH10 TODAY:13 15 16 SEMASHOW.COM/BUYABOOTH15 10 9 12 13 14 11 11 14 16 11 10 13 15 16 12 14 11 15 12 14 15 16 13 16 13 12 15 14 16 14 13 16 15 15 14 16 16 15 16 RESTYLING & CAR CARE ACCESSORIES
Interior and exterior appearance and styling enhancements, car-care maintenance and general accessories.
12 SEMA SHOW EXHIBITOR BROCHURE MOBILE ELECTRONICS & TECHNOLOGY
Audio, video, satellite radio, GPS, cameras, security, radar detection, mobile applications and vehicle technology products.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 13 COLLISION REPAIR & REFINISH
Collision repair, paint equipment, tools, paint booths, software and management programs.
14 SEMA SHOW EXHIBITOR BROCHURE TOOLS & EQUIPMENT
This section is filled wilth shop tools, equipment, uniforms and supplies.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 15 RACING & PERFORMANCE
Racing and performance products, services, and engine-building equipment.
16 SEMA SHOW EXHIBITOR BROCHURE HOT ROD ALLEY
Products and services for street-rod, hot-rods and early-production vehicles.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 17 RESTORATION MARKETPLACE
Products and services for the restoration of musclecars and classic cars.
18 SEMA SHOW EXHIBITOR BROCHURE TRUCKS, SUVs & OFF-ROAD
Products for trucks, including beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension and trailer and towing accessories.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 19 POWERSPORTS & UTILITY VEHICLES
Products and services for motorcycles, mini-bikes, ATVs and UTVs.
20 SEMA SHOW EXHIBITOR BROCHURE BUSINESS SERVICES
Software, hardware, financial and accounting, logistics, online sellers, human resources and related publications tailor-made for the specialty-equipment industry.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 21 GLOBAL TIRE EXPO POWERED BY TIA
Tires and tire-related accessories for passenger cars, trucks, and off-the-road (OTR), equipment, recyclers, retreaders, suppliers and affiliated organizations.
22 SEMA SHOW EXHIBITOR BROCHURE WHEELS & WHEEL ACCESSORIES
Wheels and wheel accessories for cars, trucks and racing.
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 23 MEDIA OUTLETS
BOOST YOUR BUSINESS THROUGH MEDIA EXPOSURE The SEMA Show drives the specialty automoti ve aft ermarket industry; it’s where all the best ideas and latest products are introduced. Featuring more than 3,300 qualifi ed media, the sales exposure and brand-building visibility you will gain is sure to boost your business.
MARKET SEGMENTS BY MEDIA
COLLISION REPAIR RESTYLING & ACCESSORIES STREET PERFORMANCE
POWERSPORTS/MOTORCYCLE
UTILITY VEHICLE RACING/MOTORSPORTS
RESTORATION/VINTAGE STREET ROD/HOT ROD/CUSTOM
OFF-ROAD TRUCK/SUV/VAN
24 SEMA SHOW EXHIBITOR BROCHURE EXHIBIT SPACE PRICING SEMA/TIA member rate: ...... $21.95 per net sq. ft. Non-member rate: ...... $36.95 per net sq. ft. Minimum size: ...... 100 net sq. ft. (10 ft. x 10 ft.) Island booths ...... Additional $3,990 Peninsulas ...... Additional $1,000
INCLUDED WITH EACH EXHIBIT • Free—one New Product or Featured Product Showcase entry. • Drayage Assistance—your first 500 lbs. are FREE for booths 400-sq. ft. and smaller. • Company listing in the official SEMA Show Directory. • Company listing in the official SEMA Show Pocket Guide. • Company and product listing throughout the year in the official SEMA Show online floorplan and directory. • Free booth vehicle spotting. • Access to Education Days seminars. • 8-ft. drape backdrop (except island exhibits). • 3-ft. side divider drapes for linear booths. • One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor).
SALES & CONTACT INFORMATION
VICE PRESIDENT, SALES COLLISION REPAIR & REFINISH RACING & PERFORMANCE Warren Kosikov RESTYLING & CAR CARE ACCESSORIES Andrea Brake 909-978-6665 Monica Terlouw 949-373-9222 [email protected] 909-978-6695 [email protected] [email protected] Becca Butler TRUCKS, SUVS & OFF-ROAD 909-378-4864 Alan Josse BUSINESS SERVICES [email protected] 909-978-6666 GLOBAL TIRE EXPO [email protected] WHEELS & ACCESSORIES Brendan Gillespie Brian Paik 909-978-6661 909-978-6677 [email protected] HOT ROD ALLEY [email protected] MOBILE ELECTRONICS & TECHNOLOGY Celina Ingargiola POWERSPORTS & UTILITY VEHICLES 949-373-9214 RESTORATION MARKETPLACE [email protected] TOOLS & EQUIPMENT Scott Hartwick Jeff Dahlin 909-378-4857 949-373-9220 [email protected] [email protected]
RESERVE YOUR BOOTH TODAY: SEMASHOW.COM/BUYABOOTH 25 RESERVE YOUR BOOTH TODAY
SEMASHOW.COM/BUYABOOTH