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Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges
Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges by Rumaila Abbas A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Doctor of Philosophy in Management Guelph, Ontario, Canada ©Rumaila Abbas, December, 2018 ABSTRACT PURPOSEFUL POLYSEMY IN MARKETING COMMUNICATION: ETHICAL IMPLICATIONS AND POLICY CHALLENGES Rumaila Abbas Advisor(s): University of Guelph, 2018 Dr. Timothy Dewhirst Past research has identified purposeful polysemy (i.e., multiple meanings in interpretation) as a strategy that enables various marketing goals to be achieved. However, an area that extant literature has largely been silent about is when polysemy can be strategically used to overcome legal boundaries. This research examines purposeful polysemy, as a practice used in varying product sectors (i.e., food, beverage, and tobacco), and explores the consumer, ethical, and policy implications that emerge from its use. This research explores whether marketers, through using verbal and visual devices, can imply multiple meanings, where one meaning pertains to a brand message (e.g., inferring a health-oriented attribute) that is navigating within a stringent regulatory environment, while additional meanings can be used as a legal and ethical defense if undergoing scrutiny for the claim being made. This thesis is organized into three separate manuscripts that have the overarching goal of examining purposeful polysemy and its potential to circumvent the spirit of policy. The first manuscript sets up a conceptual framework and uses a well established image (i.e., a heart symbol) as a demonstration of polysemy. Using a semiological and rhetorical approach, this manuscript further delves into the ethics of using such a marketing tool. -
St. Louis Cardinals (40-42) at Colorado Rockies (35-47) Game No
St. Louis Cardinals (40-42) at Colorado Rockies (35-47) Game No. 83 • Road Game No. 42 • Coors Field • Friday, July 2, 2021 RHP Johan Oviedo (0-4, 5.23) vs. RHP Chi Chi González (2-5, 5.81) RECENT REDBIRDS: The St. Louis Cardinals and Colorado Rockies play the sec- RECORD BREAKDOWN ond game of a four-game series as the Cardinals continue their 11-day, 10-game CARDINALS vs. ROCKIES All-Time Overall .........10,208-9,697 road trip through Colorado (0-1), San Francisco (July 5-7), and the Chicago All-Time (1993-2021):............................. 121-99 2021 Overall ........................... 40-42 Cubs (July 9-11) leading into the All-Star Break. in St. Louis (1993-2021): ................................... 71-42 Under Mike Shildt ...............202-169 FLIGHT PATTERN: St. Louis enters today 4th place in the NL Central, 9.0 games at Busch Stadium II (1993-2005): .................. 29-29 Busch Stadium .......................23-18 behind Milwaukee ... The last time the Cardinals were 9.0 games out of first place at Busch Stadium III (2006-21): ..................... 41-13 On the Road ............................ 17-24 was July 26, 2018 (51-51 record in 4th) ... The Cardinals are 8-9 on a stretch of in Colorado (1993-2019): ..........................51-57 Day ..........................................16-16 20 consecutive games against opponents with sub-.500 records (June 14-July 4). at Mile High Stadium (1993-94) ......................... 5-7 at Coors Field (1995-2019) .....................46-50 Night ........................................24-26 TAP THE ROCKIES: The Cardinals’ .700 win pct (21-9) against the Rockies since 2021.....................................................3-1 Spring.................................... 8-10-6 2016 is the highest in MLB, St. -
San Francisco Giants
SAN FRANCISCO GIANTS 2016 END OF SEASON NOTES 24 Willie Mays Plaza • San Francisco, CA 94107 • Phone: 415-972-2000 sfgiants.com • sfgigantes.com • sfgiantspressbox.com • @SFGiants • @SFGigantes • @SFG_Stats THE GIANTS: Finished the 2016 campaign (59th in San Francisco and 134th GIANTS BY THE NUMBERS overall) with a record of 87-75 (.537), good for second place in the National NOTE 2016 League West, 4.0 games behind the first-place Los Angeles Dodgers...the 2016 Series Record .............. 23-20-9 season marked the 10th time that the Dodgers and Giants finished in first and Series Record, home ..........13-7-6 second place (in either order) in the NL West...they also did so in 1971, 1994 Series Record, road ..........10-13-3 (strike-shortened season), 1997, 2000, 2003, 2004, 2012, 2014 and 2015. Series Openers ...............24-28 Series Finales ................29-23 OCTOBER BASEBALL: San Francisco advanced to the postseason for the Monday ...................... 7-10 fourth time in the last sevens seasons and for the 26th time in franchise history Tuesday ....................13-12 (since 1900), tied with the A's for the fourth-most appearances all-time behind Wednesday ..................10-15 the Yankees (52), Dodgers (30) and Cardinals (28)...it was the 12th postseason Thursday ....................12-5 appearance in SF-era history (since 1958). Friday ......................14-12 Saturday .....................17-9 Sunday .....................14-12 WILD CARD NOTES: The Giants and Mets faced one another in the one-game April .......................12-13 wild-card playoff, which was added to the MLB postseason in 2012...it was the May .........................21-8 second time the Giants played in this one-game playoff and the second time that June ...................... -
Annual Review of EU Trademark
Annual Review of EU Trademark Law 2015 in Review Guy Heath—Nabarro LLP London, United Kingdom with Georg Jahn—Noerr LLP Munich, Germany Anne Marie Verschuur—NautaDutilh Amsterdam, The Netherlands Jordi Güell—Curell Suñol Barcelona, Spain Pier Luigi Roncaglia—Studio Legale SIB Florence, Italy Meriem Loudiyi—INLEX Paris, France Ivo Rungg—Binder Grösswang Vienna, Austria Nina Ringen—Rønne & Lundgren Copenhagen, Denmark Johan Norderyd—Lindahl Malmö, Sweden Tanguy de Haan—NautaDutilh Brussels, Belgium March–April, 2016 Vol. 106 No. 2 INTERNATIONAL TRADEMARK ASSOCIATION Powerful Network Powerful Brands 655 Third Avenue, New York, NY 10017-5646 Telephone: +1 (212) 768-9887 email: [email protected] Facsimile: +1 (212) 768-7796 OFFICERS OF THE ASSOCIATION RONALD VAN TUIJL .................................................................................................................. President JOSEPH FERRETTI ...........................................................................................................President Elect TISH L. BERARD .............................................................................................................. Vice President DAVID LOSSIGNOL ........................................................................................................... Vice President AYALA DEUTSCH ..................................................................................................................... Treasurer TIKI DARE .............................................................................................................................. -
CAGERS WIN COUNTY TITLE TARPS DEFEAT in Polo Tilt GRID CHANGES : 1 ■- Sunday Deciding ** — — Post, Hidalgo__
1* PORT ISABEL JUNIOR CAGERS WIN COUNTY TITLE TARPS DEFEAT in Polo Tilt GRID CHANGES : 1 ■- Sunday Deciding ** — — Post, Hidalgo__. _ i CARDS 25 TO 22 • ■■■■■*■■■■■■! Revive New EDINBURG IN THERE Valley Sportsmen Skeet; GOOD CONTEST SHOULD * be bang-up La Feria and San Benito Abolition of Slow Whistlo polo game at Fort Brown Sundav Four Extra afternoon when the Play Among Proposals polo quartet* of Periods Fields in Hidalgo the 12th Likely Harlingen, SEVENTH WIN IS EXPECTED Cavalry Officer* and the • ■ ■ .. Of Coachos 1 9 Hidalgo Blue Bonnets in the j tangle (flpeeial to The Hinll > third and PITTSBURGH, Fsb. I. (gy-8trtr- deciding match of their SAN BENITO. Feb. 1.—The port currant aeries Bobcats Noso Out Woslaco Gam* to B* Played at 2:30 lng for greater uniformity in foot- Isabel Junior defeated the Series Of Shoots the rules commit tat of ths Interest in the series has Jumped Tarpons 34*32 In Two Extra On Fort Brown ball, since the officers favored Harlingen Junior Cardinals American Football Coaches Associa- cama back riding Periods Field hard last Sunday to win 6-3 and tie 25 to 22. In the last two minutes of tion Saturday night recommended Are Planned For 6 Including aboli- the count. The Blue Bonnets, made play for the Cameron county Junior sweeping changes ORANGE LEAGUE tion both ths “slow whistle” end up of good horsemen from Hidalgo. basket ball title here Saturday after- By NANCY E. WHITNEY of the first down for Inter- Reynosa and Rio Grande City, won noon. Results Friday With prospect* bright for a close penalty the encounter Summer Season ference with a kicker. -
Mr. Mahmoud Mohamed Ali 4 El Tayaran St., Nasr City, Cairo Tel: (20-2) 401-2692/21/22/23/24 Fax: (20-2) 401-6681
1 of 143 U.S. Department of State FY 2001 Country Commercial Guide: Egypt The Country Commercial Guide for Egypt was prepared by U.S. Embassy Cairo released by the Bureau of Economic and Business in July 2000 for Fiscal Year 2001. International Copyright, U.S. & Foreign Commercial Service and the U.S. Department of State, 2000. All rights reserved outside the United States. TABLE OF CONTENTS CHAPTER I. EXECUTIVE SUMMARY 5 CHAPTER II. ECONOMIC TRENDS AND OUTLOOK 8 -Major Trends and Outlook -Principal Growth Sectors -Key Economic Trends and Issues -Economic Cooperation -Nature of Political Relationship with the U.S. -Major Political Issues Affecting Business Climate CHAPTER III. MARKETING U.S. PRODUCTS & SERVICES 17 -Distribution and Sales Channels -Use of Agents and Distributors - Finding a Partner -Franchising -Direct Marketing -Foreign Sales Corporation (FSC) -Joint Ventures/Licensing -Organization Structure and Management in Egypt -Steps to Establishing an Office -Selling Factors/Techniques -Advertising and Trade Promotion (and Selected Media List) -Pricing Products -Sales Service/Customer Support 2 of 143 -Selling to the Government -Tenders Law -Defense Trade -Protecting your Product from IPR Infringement (see Chapter VII) -Financing U.S. Agricultural Sales -Selling Through USAID Program CHAPTER IV. LEADING SECTORS FOR U.S. EXPORTS & INVESTMENT 41 -Best Prospects For Non-Agricultural Goods And Services -Best Prospects for Agricultural Products -Significant Investment Opportunities CHAPTER V. TRADE REGULATIONS, CUSTOMS, AND STANDARDS 55 -Trade Barriers (Including Tariff And Non-Tariff Barriers) and Tariff Rates -Import Taxes -Representative Listing of Commercial Legislation In Egypt -Customs Regulations -Import Licenses Requirements -Temporary Goods Entry Requirements -Special Import/Export Requirements And Certifications -Ministerial Decree 619 of 1998 - Certificate of Origin -Labeling Requirements -Prohibited Imports -Export Controls -Standards -Free Trade Zones/Warehouses -Membership in Free Trade Arrangements -Customs Contact Information CHAPTER VI. -
The State of Food and Agriculture, 1954
iilliiill 111111111111 1111 .11 ii111111 11 iiiiiill 11111111 11111111111 1111 11 Review and Outioo 11 11 11 11 11 1111 11111 11 1111111 111111111 uu ' 1111111111i 1111111111111 111 III pill!! 1111 111111111 11 HO 11 11 11111111 dK¿,1tur u,11 11 11 11 1111 11 1111111 YL AN[ fiULTi -STICS-1953 _RT I- PRODUCTION Part I provides basic statistics on world agricultural production.It gives authoritative infor- mation on landuse, agricultural population, crops, livestock numbers and products, food supplies and their utilization, and on commercial fertilizers, pesticides, and agricultural machinery.It also includes the more important series of agricultural commodity prices in many countries, as well asindex numbers of prices received and paidby farmers, and of agricultural production. PART II- TRADE The second partisa basic reference work on world trade in agricultural products and gives statistics of the imports and exports of the major agricultural commodities.It includes regional and world totals, computed from official and unofficial information.For some major commodities, data are given by trade season aswell as by calendar year. This two-volume yearbookisa valuable reference work for importers, exporters, and com- mercial houses, as well as official bodies concerned with food and agriculture.Itis available from any bookseller, or from any of the FAO sales agents listed on the back cover of this publication. Price :Each part $3.50 or 17s.6d FAO STATISTICAP, PUBLIC L'IONS Monthly Bulletin of Agricultural Economics and Statistics Single copy $0.50, 2s.6d. Annual subscription $5.00, 25s. This bulletin gives statistics of production, trade and prices based on information available on the 25th of the month preceding that of issue.Each number contains one or two articles on mat- ters of current interest in the field of agricultural economics, and a section of commodity notes. -
Cesarean Delivery on Maternal Request Part 2
PUBLIC CITIZEN HEALTH RESEARCH GROUP SIDNEY M. WOLFE, M.D., EDITOR September 2006 N VOL. 22, NO.9 The Changing Dynamics of C-Sections in the United States: Cesarean Delivery on Maternal Request Part 2 Last month in Health Letter, we over time, the focus was on cesareans usually constrained by physician prac- described recent trends in cesarean on maternal request. Over the course tices and preferences, and the informa- sections in the United States. Here, we of two days, however, it became tion women receive. The National summarize the major findings of an evident that the data are spotty, many Center for Health Statistics uses the NIH conference on the topic. This arti- studies are not amenable to compar- term “cesarean with no medical indica- cle is the second in a two-part series. isons, and there are no easy algorithms tion,” thereby focusing on the apparent or decision trees to provide reliable lack of a health rationale rather than on ast March, the National Institute guidance to patients and physicians. the women’s choice; others use “no of Child Health and Human Although The Washington Post’s report medical risk cesarean” for the same LDevelopment (NICHD) and the reason. But the acronym CDMR on the conference was headlined “NIH Office of Medical Applications of panel finds no extra risk in cesarean (cesarean delivery on maternal Research convened a panel of experts section,” the discussions reflected a request) has already entered the and held a State-of-the-Science more complicated reality. medical literature, and the conference’s Conference on “Cesarean Delivery on The idea of “maternal request” is title and the ensuing report may give Maternal Request” to look into the actually misleading. -
© 2014 Alejandro Jose Gomez-Del-Moral ALL RIGHTS
© 2014 Alejandro Jose Gomez-del-Moral ALL RIGHTS RESERVED BUYING INTO CHANGE: CONSUMER CULTURE AND THE DEPARTMENT STORE IN THE TRANSFORMATION(S) OF SPAIN, 1939-1982 By ALEJANDRO JOSE GOMEZ-DEL-MORAL A dissertation submitted to the Graduate School-New Brunswick Rutgers, The State University of New Jersey In partial fulfillment of the requirements For the degree of Doctor of Philosophy Graduate Program in History Written under the direction of Temma Kaplan And approved by ________________________________ ________________________________ ________________________________ ________________________________ New Brunswick, New Jersey October 2014 ABSTRACT OF THE DISSERTATION Buying Into Change: Consumer Culture and the Department Store in the Transformation(s) of Spain, 1939-1982 by ALEJANDRO JOSE GOMEZ-DEL-MORAL Dissertation Director: Temma Kaplan This dissertation examines how the development of a mass consumer society during the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and drove its democratization. As they spread, Spain’s first modern department stores, supermarkets, consumer magazines, and advertising helped create a public sphere when the Franco regime had curtailed opportunities for public life. In these stores, Spanish consumers encountered foreign products and lifestyles that signaled cosmopolitanism and internationalism, undermining the dictatorship’s foundational discourse of Spanish exceptionalism. With these products came subversive ideas on issues like gender equality, -
Portland State University Commencement 2020 Program
2020 Portland State University Commencement Sunday, June 14, 2020 Share the excitement of Commencement #2020PDXGRAD GET THE APP Download the PSU Mobile app to get instant access to commencement social feeds. my.pdx.edu TAKE A SELFIE We’re proud of you—fearless innovators, artists, leaders, thinkers and change makers. Share your fearless selfie—you did it! #PortlandState LINK UP Stay in touch with fellow grads. linkedin.com/company/portland-state-university RELIVE THE DAY Go to the PSU homepage after the ceremony for photos and video. pdx.edu 2 CONGRATULATIONS TO THE PSU CLASS OF 2020 Dear Members of the PSU Class of 2020, Commencement is the result of your hard work and dedication and the contributions of the family members, friends, mentors, and educators who supported you on your journey. Please take a moment to thank them. Members of the Class of 2020, you join a network of nearly 179,000 proud PSU alumni. I encourage you to take everything you have learned at PSU to improve the lives of others. I look forward to the day that your success stories will inspire future graduating classes. As you celebrate, please know how proud we are of you, your academic achievements, and your commitment to contributing to others. We hope you will stay in touch as members of our PSU family. Go Viks! Stephen Percy Interim President TABLE OF CONTENTS Portland State University .....................................................................2 School of Social Work ........................................................................ 78 History ...............................................................................................2 -
My Replay Baseball Encyclopedia Fifth Edition- May 2014
My Replay Baseball Encyclopedia Fifth Edition- May 2014 A complete record of my full-season Replays of the 1908, 1952, 1956, 1960, 1966, 1967, 1975, and 1978 Major League seasons as well as the 1923 Negro National League season. This encyclopedia includes the following sections: • A list of no-hitters • A season-by season recap in the format of the Neft and Cohen Sports Encyclopedia- Baseball • Top ten single season performances in batting and pitching categories • Career top ten performances in batting and pitching categories • Complete career records for all batters • Complete career records for all pitchers Table of Contents Page 3 Introduction 4 No-hitter List 5 Neft and Cohen Sports Encyclopedia Baseball style season recaps 91 Single season record batting and pitching top tens 93 Career batting and pitching top tens 95 Batter Register 277 Pitcher Register Introduction My baseball board gaming history is a fairly typical one. I lusted after the various sports games advertised in the magazines until my mom finally relented and bought Strat-O-Matic Football for me in 1972. I got SOM’s baseball game a year later and I was hooked. I would get the new card set each year and attempt to play the in-progress season by moving the traded players around and turning ‘nameless player cards” into that year’s key rookies. I switched to APBA in the late ‘70’s because they started releasing some complete old season sets and the idea of playing with those really caught my fancy. Between then and the mid-nineties, I collected a lot of card sets. -
Spring 2005 Auction Prices Realized
Spring 2005 Auction Prices Realized (May 25, 2005) includes 15% buyer’s premium Babe Ruth 1921-31 Louisville Slugger Hillerich & Bradsby Game Used Bat 1 SCDA 6.5 $43,674.70 2 1933 World Wide Gum #93 Babe Ruth PSA 8 NM/MT $15,878.05 3 1933 Sport Kings #2 Babe Ruth GAI 8.5 NM/MT+ $29,768.90 4 1916 Boston Store (H801-8) Babe Ruth PSA 4 VG/EX $14,530.25 5 Babe Ruth Signed Baseball $8,511.15 6 Babe Ruth Autographed Check Display Piece $6,392.85 7 1948 Leaf #3 Babe Ruth PSA 8 NM/MT $5,177.30 8 1933 Sport Kings #4 Red Grange PSA 8 NM/MT $3,968.65 9 1933 Sport Kings #5 Ed Wachter PSA 8 NM/MT $1,443.25 10 1933 Sport Kings #9 E.J. Blood PSA 8 NM/MT $595.70 11 1933 Sport Kings #10 Anton Lekang PSA 8 NM/MT $655.50 12 1933 Sport Kings #13 Laverne Fator PSA 8 NM/MT $595.70 13 1933 Sport Kings #14 Jim Londos PSA 8 NM/MT $655.50 14 1933 Sport Kings #16 Bill Tilden PSA 8 NM/MT $1,587.00 15 1933 Sport Kings #18 Gene Tunney PSA 8 NM/MT $1,480.05 16 1933 Sport Kings #19 Eddie Shore PSA 8 NM/MT $2,035.50 17 1933 Sport Kings #24 Howie Morenz PSA 7 NM $1,454.75 18 1933 Sport Kings #26 James Wedell PSA 8 NM/MT $960.25 19 1933 Sport Kings #27 Roscoe Turner PSA 8 NM/MT $2,838.20 20 1933 Sport Kings #28 James Doolittle PSA 8 NM/MT $2,580.60 21 1933 Sport Kings #32 Joe Lopchick PSA 7 NM $1,699.70 22 1933 Sport Kings #35 Knute Rockne PSA 8 NM/MT $3,607.55 23 1933 Sport Kings #36 Willie Hoppe PSA 8 NM/MT $1,312.15 24 1933 Sport Kings #37 Helene Madison PSA 8 NM/MT $1,055.70 25 1933 Sport Kings #38 Bobby Jones PSA 7 NM $3,430.45 26 1933 Sport Kings #39 Jack Westrope PSA 8 NM/MT $1,545.60 27 1933 Sport Kings #40 Ed Don George PSA 8 NM/MT $960.25 28 1933 Sport Kings #41 Jim Browning PSA 8 NM/MT $872.85 29 1933 Sport Kings #43 Primo Carnera PSA 8 NM/MT $1,443.25 30 1933 Sport Kings #47 J.