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THE MOROCCAN PROPERTY SMAP EXPO & LIFESTYLE EXHIBITION UNITED IN DUBAÏ ARAB LAUNCHES ITS THIRD from 30th to December 2nd 2016 EDITION DUBAÏ

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10 500 visitors in 2014 12 000 sqm exhibition and animation space

Official Opening of SMAP

Further strengthening its experience gained from the two Abu Dhabi shows and low-skilled employees, whereas in the last 15 years, held in 2013 and 2014, SMAP heads to Dubaï in 2016, the most populated city the profile of this community has evolved considerably in the United Arab Emirates whose economic dynamism needs no introduction. with the arrival of significant numbers of specialists and corporate executives. The evolution of Dubaï’s , This market, with its Moroccan and Emirati high purchasing power, offers great now an open hub on the markets of the opportunities for the most diversified real estate offer in . and , has thus attracted numerous competences. There are more and more Moroccan engineers in the Thanks to their unique economic dynamism, the United the prime destination of luxury tourism in the as fields of IT, e-money, and , as well Arab Emirates have a 47.215 dollars GDP per capita well as a preferred destination for family tourism offering as bank managers, added to tourism, , and media ranking them 8th worldwide. With a GDP per capita of numerous shows and leisure activities and featuring specialists, many of whom have created their own approximately 90.000 dollars, Dubaï represents 24% of gigantic shopping centres. It is also a main centre for successful businesses in various fields of cutting-edge the United Arab Emirates’ GDP. business as well as for leading-edge activities in the expertise. With a population of over one million, Dubaï is the fields of technology, medicine, and media, all giving This goes to show the qualitative evolution of the biggest of the United Arab Emirates Dubaï an exceptional character of sensational prosperity Moroccan community and the high purchasing power and forms along with three neighbouring cities a and long-term projects. of its members. Their strong attachment to Morocco is conglomeration of around 3 million, taking the lead In this context, the Moroccan community living in this reflected in their desire to acquire property there. This ahead of the federal capital Abu Dhabi. Thanks to its hyperactive metropolis earns significant revenues demand was highlighted during the two SMAP shows exceptional dynamism, it has become the economic and enjoys great stability. There are over 40 000 held in Abu Dhabi, and constitutes an interesting test. hub of services, tourism, and finance, and the first in the Emirates working mainly in Dubaï. This tendency will be further confirmed in Dubaï, which harbour of the Emirates. With its and impressive Before the 2000’s, they were mostly graduates from represents a significant plus for the real estate offer in buildings such as , Dubaï aims to become hotel managements schools, workers and Morocco, considering the quantitative and especially

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qualitative weight of this community. Morocco also touristic exchanges between them. Notably, in 2009, appeals to a number of Dubaï and United Arab the Kingdom of Morocco was the first recipient of the Emirates nationals. The Dubaï Show will allow to ’s investments in the . further promote the Moroccan real estate offer in SMAP Dubaï 2016 will also be a highly anticipated Morocco’s various regions. The already expressed Moroccan cultural event featuring mega-concerts demand concerns residences and apartments as much performed by famous Moroccan singers and as villas and riads. A tendency to invest in projects musicians. Moroccan as well as various offering interesting profits was also noted. For over aspects of the Moroccan lifestyle will add their tastes 40 years now, the Kingdom of Morocco and the and colours to this Moroccan ambiance that is among United Arab Emirates have enjoyed highly privileged the Show’s main traditional attractions. relations that lie at the root of numerous economic and

GOOD REASONS TO PARTICIPATE

5THREE HIGH 1 PURCHASING IN SMAP POWER TARGET AUDIENCES Dubaï’s population amounts to 1.96 million, 78% of which are foreigners. SMAP Expo Dubaï focuses on 3 main targets: EXPO DUBAÏ The Moroccans in the The . THE CULTURAL Emirates. The Moroccan The English community is the PROXIMITY community of around 40.000 first western community due 2 people is characterized by to the historical ties between BETWEEN MOROCCO its wide social diversity. The the Emirates and the United AND THE UNITED many Moroccan corporate Kingdom. There are over ARAB EMIRATES executives, often young and 200 000 British in Dubaï, For over 40 years now, the very well trained, left Morocco followed by Kingdom of Morocco and the or in order to grab (40.000), Canadians (20.000), United Arab Emirates have the opportunities offered by Russians (18.000), French, and enjoyed highly privileged the Emirates’ strong growing Germans (10.000 each). These relations that lie at the root economy. The steady increase expatriates, generally enjoying of numerous economic and of this community’s financial a high purchasing power and touristic exchanges between remittances to their mother a significant saving capacity, them. Notably, the Kingdom illustrates their saving are prospective buyers of of Morocco was, in 2009, the capacity and suggests future residences in Morocco. They first recipient of the Emirate’s property investments in can be both interested in the investments in the Arab world. anticipation of their return to competitive Moroccan real their home country. estate market and fascinated by the mythical aura of cities like The . The long- Marrakech and . standing relations between Finally, the hundreds of the United Arab Emirates and thousands of Near-East the Kingdom of Morocco led expatriates are a clientele of to a steady development of choice considering their cultural exchanges between the two affinities with Morocco. . Today, many Emiratis spend their holidays in Morocco while some of them buy –often prestigious– residences there.

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A MEDIA PLAN 3 ON A PAR WITH THE EVENT In order to ensure complete coverage of the event, SMAP Events & Exhibitions will strengthen its Satellite TV advertising campaign through an ambitious local media plan, including advertising in the local media (press, radio, posters, press relations, etc.) in the main cities of the United Arab Emirates.

ALL THE EXPERTISE 4 TO BUY WELL IN MOROCCO For their property acquisition project in Morocco, visitors will be able to rely on a number of Moroccan and Emirati institutions and experts: public administrations and private sectors, consular and diplomatic services, notaries, financial institutions…

EVERY AFTERNOON, A FREE-ENTRANCE 5 MEGA-CONCERT AT SMAP EXPO DUBAÏ AT THE DUBAÏ WORLD TRADE CENTER A -entrance mega-concert will be given every afternoon featuring the best of music from the Kingdom of Morocco and the United Arab Emirates. In parallel, a large space will allow visitors to discover Morocco, it , its lifestyle, and all the country’s wealth.

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Saad Lamjarred at Smap Abu Dhabi

Haj Abdelmoughit at Smap Abu Dhabi Abderrahim Souiri at Smap Abu Dhabi

Asmaa Lamnawar at Smap Abu Dhabi Najat Aâtabou at Smap Abu Dhabi

Tahor at Smap Abu Dhabi Fouad Zbadi at Smap Abu Dhabi Stati at Smap Abu Dhabi

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