DOCSLIB.ORG

Thuynga Thai Marketing Aspects in Tourism Development the Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Thuynga Thai Marketing Aspects in Tourism Development the Marketing ThuyNga Thai Marketing aspects in tourism development The marketing analysis of Vietnam tourism industry for long term development Thesis Fall 2011 Business School Bachelor of Business Administration International Business 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis abstract Faculty: Business School Degree programme: Bachelor of Business Administration Specialisation: International Business Author/s:ThuyNga THAI Title of thesis: Marketing aspects in tourism development. The marketing analysis of Vietnam tourism industry for long term development Supervisor(s): Cory Isaacs Year: 2011 Number of pages: 81 Number of appendices: 1 _________________________________________________________________ The objectives of this paper are to identify the shortcomings that have been hindering the development of Vietnam tourism and seeking for the solution for these shortcomings in the aspects of marketing. Vietnam is a country lying in the peninsula of South Asia and holds great potentials of nature, culture and human power for tourism growth. Despite much effort on marketing campaigns, Vietnam tourism is still lagging behind other giant tourism industries in Asia region. The thesis applied both qualitative and quantitative research methods, consisting of the data collected from the official statistics of the organizations namely World Travel and Tourism Councils, World Tourism Organization, Pacific Asia Travel Association, General Statistics Office of Vietnam; and an in-depth interview with Mr. Adam Bray, who is a travel journalist, writer and Indochina expertise. From the study, the writer suggests that Vietnam tourism should focus on four aspects of marketing, including branding Vietnam’s tourism image, designing effective advertisement to raise brand awareness, applying marketing into ICT, and developing tour offerings and focusing on niche market. Keywords: marketing, tourism, Vietnam 3 CONTENT Thesis abstract ...................................................................................................... 2 CONTENT............................................................................................................... 3 LIST OF FIGURES AND TABLES ......................................................................... 5 LIST OF ABBREVIATIONS.................................................................................... 6 1 INTRODUCTION .............................................................................................. 7 1.1 Thesis purpose ........................................................................................ 7 1.2 Research questions ................................................................................. 8 1.3 Research methods ................................................................................... 8 1.4 Thesis structure ....................................................................................... 9 2 GENERAL CONTEXT OF TOURISM IN 2010 ............................................... 11 2.1 Overview of worldwide tourism since the crisis year of 2008 ........... 11 2.2 Vietnam’s tourism strategy from 2001 to 2010 .................................... 13 3 VIETNAM TOURISM FACTS ......................................................................... 14 3.1 Basic facts .............................................................................................. 14 3.2 The current situation of Vietnam tourism industry ............................. 17 3.2.1 Achievements of Vietnam tourism ................................................. 17 3.2.2 Estimation and forecast for Vietnam tourism ............................... 21 3.2.3 Limitations in Vietnam tourism ...................................................... 23 4 MARKETING AND TOURISM ....................................................................... 25 4.1 Basic theory of marketing ..................................................................... 25 4.2 Marketing concept in tourism ............................................................... 26 5 BRANDING .................................................................................................... 28 5.1 Positioning country’s image and core values ..................................... 29 5.2 Visual designs ........................................................................................ 34 6 ADVERTISING ............................................................................................... 37 6.1 Advertising as a marketing tool .................................................................. 37 6.2 The executed commercials of Vietnam tourism .................................. 40 6.2.1 Message design............................................................................... 41 6.2.2 Message performance .................................................................... 44 6.2.3 Media selection................................................................................ 45 7 INTERNET MARKETING ............................................................................... 46 4 7.1 Internet’s benefits for tourism communication ................................... 46 7.2 Rebuilding the official tourism site ...................................................... 49 7.2.1 User-friendly content and design .................................................. 49 7.2.2 Enhancing supporting features .................................................... 51 7.2.3 User-generated content .................................................................. 54 7.3 Commercial websites ............................................................................ 58 7.4 Information and feedback ..................................................................... 59 8 TOURISM PRODUCT DEVELOPMENT AND NICHE FOCUS ...................... 61 8.1 Meetings, Incentives, Conferences, Exhibitions tourism ................... 63 8.2 Spiritual tourism .................................................................................... 64 8.3 Volunteer tourism .................................................................................. 65 8.4 Eco tourism ............................................................................................ 67 8.5 Culinary tourism .................................................................................... 67 9 CONCLUSION ............................................................................................... 69 BIBLIOGRAPHY .................................................................................................. 73 APPENDIX............................................................................................................ 78 5 LIST OF FIGURES AND TABLES Figure 1: International tourism arrivals, recipes and market share in 2009 Figure 2: Map of Vietnam Table 1: International tourism 2010 and forecast 2011 Figure 3: The development of international arrivals to Vietnam in last decade Table 2: The estimation and forecast for worldwide tourism industry’s contributions Figure 4: The total contribution of Vietnam tourism to GDP and employment from 2005 to 2010 actual, 2011 estimated and 2021 forecasted Figure 5: Total number of international visitors by countries in 2010 Figure 6: The official Vietnam tourism’s slogan and logo since 2005 Figure 7: The nominated slogan and logo for the period 2011 - 2015 Figure 8: Internet users by regions by March 31, 2011 Figure 9: The conclusion of the study 6 LIST OF ABBREVIATIONS APEC Asia Pacific Economic Cooporation ASEAN Association of Southeast Asian Nations GDP Gross Domestic Product GSO General Statistics Office of Vietnam ICT Information and Communication Technology PATA Pacific Asia Travel Association UNESCO United Nations Educational, Scientific and Cultural Organization UNTWO World Tourism Organization VNAT Vietnam National Administration of Tourism WEF World Economic Forum WTTC World Travel & Tourism Council 7 1 INTRODUCTION 1.1 Thesis purpose Today traveling became an essential demand and a dispensable part of modern life. Tourism is one of the most significant industries all over the world. It plays a key role in fostering the global economic growth and brings about developments of other sectors such as property, investment, hospitality, transport, recreation and service. Tourism industry is the great generator of a vast amount of jobs across national and regional economies, approximately contributing 6-7% of worldwide employment, both direct and indirect jobs (World Tourism Organization). For its enormous benefits, many countries recently have placed much more efforts on the sustainable development of this “smokeless industry.” To Vietnam, as seen from practicality, tourism industry affirmed an important position in national economy with every passing day. Vietnam has sufficient tourism resources like natural beauty and cultural values as neighboring countries. However, the number of international visitors to Vietnam is still much lower than other countries in Asia area. Many tourism experts and economists evaluated the contribution of tourism to Vietnamese economy has not been worthy of advantages and potential Vietnam possesses. From this issue, a search for an appropriate strategy for Vietnam tourism has been debating on media and economic references and drawn wide attention of various stakeholders like policy makers, investors, professionals and others who are interested in sustainable tourism in recent years. The role of marketing for sustainable tourism development becomes more essential and pressing than ever. This
Load more

Recommended publications
  • 373 CONCLUSION Throughout the 20Th Century, Vieät-Nam Was at The
    CONCLUSION Throughout the 20th century, Vieät-Nam was at the intersection for most of the international powers in politics and culture: France, China, the Soviet Union, and the United States. For more than a century, the changes in aesthetics in Vieät-Nam roughly followed the course of the nation’s relations with these foreign powers. Inevitably, they left their traces in Vietnamese culture, more or less, according to their approaches to Vieät-Nam. The conclusion locates these changes at four turning points in Vietnamese art history and reviews Socialist Realism in the post-doi moi context. Consideration is also given to the introduction of alternative art schools that might challenge current Vietnamese institutions and help nurture a new generation of creative visual artists. Such institutions might fill the gaps between current Vietnamese art theory and practice and their relationship to the global art world. These alternative art schools could also disseminate a more complete and objective account of Vieät-Nam’s art history, which as outlined in the introduction, is one of the governing principles of this thesis. The four turning points: The four turning points of change are: the introduction of western influences under colonialism, the adoption of Socialist Realism in North Vieät-Nam, the pursuit of individuality and expressive art in South Vieät-Nam and the transformation in visual arts under doi moi. At the beginning of the 20th century, the first influential turning point was already in progress with the imposition, in the late 19-century, of French colonial values, which were, and still are, most apparent in the architectural landscape and the adoption of western styled clothing.
    [Show full text]
  • 1 Vietnam Vo Hieu
    1 Vietnam Vo Hieu I. Introduction Vietnam – sometimes spelled Viet Nam, officially the Socialist Republic of Vietnam is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the East Sea (the South China Sea) to the East. Hanoi, the nation’s capital, lies on the banks of the Red River. It is not only the country’s political, cultural and educational capital but also the most important economic center in the North. Ho Chi Minh City, the new name for Saigon, lies just north of the Mekong Delta in the South, and is the largest city in Vietnam. The city, with a population of seven million, functions as the country’s economic heart and business hub. Danang, in the central part of the country, is the third largest city and an important port. The country was usually called Annam until 1945, when the Proclamation of Independence of the Democratic Republic of Viet Nam was written by Ho Chi Minh president and announced in public, solemn declared to the world at Ba Dinh Square on September 2, 1945 changed the official name back to Việt Nam. Since the use of Chinese characters was discontinued at this time, the alphabetic spelling of Vietnam is now official. I.1 Geography, Climate Viet Nam country is located in the South East Asia, stretching from 8° 27 to 23° 23 N and from 102° 08 to 109° 30 E, Viet Nam has a total land area of 329,314 km2, of which the area of plains is only 7 million ha and the remainder is mountains, hills and plateau.
    [Show full text]
  • The Effects of Theravada Buddhism in Social and Culture of Vietnam
    International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2019): 7.583 The Effects of Theravāda Buddhism in Social and Culture of Vietnam Trinh Thi Ut Ph.D Research Scholar in Acharya Nagarjuna University, Centre for Mahayana Buddhist Studies, Nagarjuna Nagar, Guntur-522510. Andhra Pradesh, India Abstract: This research paper will hopefully address some important issues of Tradition, Culture in Vietnam, about the influence of Theravāda Buddhism in some areas of political, cultural, and social life Vietnam. The areas of political, cultural, and social life mentioned here include only those aspects of Theravāda Buddhism that are spread from the past to the modern. Keywords: Theravāda Buddhism, Social Culture, Vietnam 1. Introduction Nam Tong Buddhism received missions, taught by Indian 2 monks . Theravāda Buddhism was present in the Mekong Delta very early (around the fourth century). Theravāda Buddhism has Today, the Buddhism of Theravāda is two of the most had 452 temples with 8,574 monks ,concentrated mainly in famous forms to label it: Theravāda Buddhozism nine provinces: TraVinh, Vinh Long, Can Tho, An Giang, (commonly Theravāda, Vietnamese and Khmer) Buddhism. KienGiang, Bac Lieu, SocTrang and Ca Mau.1 Moreover, Theravāda Buddhism is also known as Buddhism Theravāda, Buddhism Theravāda ... Buddhism has experienced many ups and downs in history and has become one of the major religions in the world, The Mahāyan or Theravada Buddhism is practically affecting all aspects of social life. Buddhism has built a rich unconceived by most regular Buddhists. They also say treasure of scriptures called the Tripitaka Sutras and many clearly that monks are Buddhist adherents while the majority studies of the monks with the writings, explanations, and of Vietnamese Buddhists are Mahāyana or Northern commentaries on the doctrine.
    [Show full text]
  • University of California Santa Cruz the Vietnamese Đàn
    UNIVERSITY OF CALIFORNIA SANTA CRUZ THE VIETNAMESE ĐÀN BẦU: A CULTURAL HISTORY OF AN INSTRUMENT IN DIASPORA A dissertation submitted in partial satisfaction of the requirements for the degree of DOCTOR OF PHILOSOPHY in MUSIC by LISA BEEBE June 2017 The dissertation of Lisa Beebe is approved: _________________________________________________ Professor Tanya Merchant, Chair _________________________________________________ Professor Dard Neuman _________________________________________________ Jason Gibbs, PhD _____________________________________________________ Tyrus Miller Vice Provost and Dean of Graduate Studies Table of Contents List of Figures .............................................................................................................................................. v Chapter One. Introduction ..................................................................................................................... 1 Geography: Vietnam ............................................................................................................................. 6 Historical and Political Context .................................................................................................... 10 Literature Review .............................................................................................................................. 17 Vietnamese Scholarship .............................................................................................................. 17 English Language Literature on Vietnamese Music
    [Show full text]
  • THE VALUE of CULTURAL HERITAGE and TOURISM DEVELOPMENT in HANOI CAPITAL TODAY (The Case Study of the Temple of Literature - Quoc Tu Giam)
    HO CHI MINH NATIONAL ACADEMY OF POLITICS DOAN THI THANH THUY THE VALUE OF CULTURAL HERITAGE AND TOURISM DEVELOPMENT IN HANOI CAPITAL TODAY (The case study of the Temple of Literature - Quoc Tu Giam) SUMMARY OF THE PHD THESIS FIELD OF STUDY: CULTURAL STUDY CODE: 62 31 06 40 HA NOI - 2018 The thesis is completed at Ho Chi Minh National Academy of Politics Supervisors: Assoc. Prof. NGUYEN DUY BAC Dr. NGUYEN VAN LUU Reviewer 1: .................................. Reviewer 2: ................................ Reviewer 3: .................................. The thesis will be defended in front of the Thesis Committee at Academy level organized at the Ho Chi Minh National Academy of Politics At…… hour…… date …… month …… 2018 The thesis can be found at: The National Library The Library of Ho Chi Minh National Academy of Politics 1 INTRODUCTION 1. The necessity of the topic Thang Long - Hanoi, the sacred land of extraordinary people, has long been known as a famous tourist destination insides and outsides the country. Over a thousand year of development, the capital of Hanoi has kept its immense cultural and intangible cultural values. Among the tourist attractions of Hanoi today, it is possible to say that the Temple of Literature is an attractive tourist destination, which has witnessed a growing demand for visiting of tourists. One problem is that the cultural heritage values of the Temple of Literature have become a source of tourism development in Hanoi. This is a manifestation of the relationship between culture and economy in the process of sustainable development today. How to maintain and exploit the cultural values of this heritage for tourism development is a matter of serious concern.
    [Show full text]
  • Culture with Ho Chi Minh Integration and Development of Vietnam
    The Journal of Middle East and North Africa Sciences 2018; 4(12) ___________ http://www.jomenas.org Culture with Ho Chi Minh Integration and Development of Vietnam Nguyen Huu Lap Ho Chi Minh Thought Department, Political Academy, Ministry of Defense, Ha Dong, Hanoi, Vietnam lapk13hvct @ gmail.com Abstract: Ho Chi Minh's culture is a system of values of thought, morality, and style, which have a close, dialectical relationship that forms a standard of personality. New people - human beings always strive for the values of the foot, goodness, beauty; for freedom, equality, charity. The culture of Ho Chi Minh is not only of historical value in the struggle for national liberation but also of great value for Vietnam's integration and development process. Fully aware, creative use, continuing to develop the content and value of Ho Chi Minh culture in the current situation is a matter of great theoretical and practical significance. To cite this article [Lap, N. H. (2018). Culture with Ho Chi Minh Integration and Development of Vietnam. The Journal of Middle East and North Africa Sciences , 4(12), 27-30]. (P-ISSN 2412- 9763) - (e-ISSN 2412-8937). www.jomenas.org . 6 Keywords : Culture, Ho Chi Minh, Viet Nam. 1. Ho Chi Minh - Vietnam's outstanding cultural his journey to find a way to save the country on June 5, house: 1911. Ho Chi Minh (1890-1969) is one of the eldest On the one hand, Ho Chi Minh exposes the children of the Vietnamese nation, crystallizing all the will, allegations "hypocrisy, hypocrisy" under the slogan energy, dignity, and aspirations of a country with a "Freedom, Equality, Charity" and the atrocities of tradition of thousands of years of civilization.
    [Show full text]
  • On Track with Amazing Rail Journeys Both Problems by Claiming to Be Embarking on a Religious Pilgrim- Age to Jerusalem
    www.goglobetrotting.com THE MAGAZINE FOR WORLD TRAVELLERS - SPRING/SUMMER 2016 CANADIAN EDITION No. 23 CONTENTS Checking in to Japan's Ida Pfeiffer: 1800's Globetrotter Traditional Ryokans ...... 3 Cook Islands: Easy to reach. and World’s First Bestselling Travel Writer Easier to Stay ............ 4 It takes a special kind of person to choose the company of Batak cannibals over the well-heeled comforts of Austrian society, but Ida Pfeiffer was no ordinary glo- betrotter . By Christian Baines that harked back to her earliest years encouraging his daughter’s ‘boy- In fact, she wasn’t a globetrotter at as a bona fide rebel. Growing up in a ish’ interests, he would often refuse all until middle age. Having raised family of mostly brothers, Ida wore his children’s most benign requests two sons in an arranged marriage boys’ clothes wherever possible, and without explanation. Little did he Ida Pfeiffer portrait, 1858 to a much older lawyer, 45-year old received the same education, includ- know he was preparing his daughter Ida, who had spent much of her life ing rigorous physical activities. for travel through some of the most off her late husband’s debts, Ida, by necessity, became one of world’s Tahiti: Beyond Bora Bora .. 5 accepting disappointment, compro- Yet Ida’s father also had some exotic and mysterious corners of the mise, and mediocrity as part of her ideas about parenting that were globe. first experts in budget travel. Her Only in Scandinavia ...... 6 duty as an Austrian woman, decided considered… austere, even for mid And prepared she was, in every gender was another tedious bar- Bangkok, Singapore & Hong to see the world.
    [Show full text]
  • Company Profile
    COMPANY PROFILE Hanoi office: 4FL, tower C, Golden Palace b/d, Me Tri, Tu Liem, Ha Noi. Tel: +84.24.3795.7020. 1 CONTENTS PART I : GENERAL INTRODUCTION 3 + Introduction 4 + History 5 + General information 5 5 PART II : LEGAL CERTIFICATE + Business certificate 7 + Investment certificate 85 5 PART III : HUMAN RESOURCES + Organization chart 10 + B.O.D & B.O.M 511 + Human resources profile 125 5 PART IV : FINANCIAL REPORT 30 + Financial report 5 PART V : EXPERIENCE PROFILE + Main business 26 + List of contracts 27 + Performed 28 2 PART I GENERAL INTRODUCTION 3 INTRODUCTION It's been about 14 years since we first set up in Hanoi, Vietnam in 2004. In the meantime, we have been conducting design or construction of various factory buildings as well as general buildings such as the KEANGNAM landmark tower, the Da Nang Blooming Tower and Danang Stadium, Hue general hospital. The construction culture of Vietnam is very different from that of Korea, and there were many trials and errors and difficulties in many areas in the beginning. By experiencing the process, we have built a building based on our current technology and trust. In Hana Construction, we believe that customer trust is the best value and have focused only on the construction sector. So here's the company slogan. WE ARE BUILDING TRUST!! We will always be a reliable construction company that client can be satisfied with Hana E&C. General director HAN CHI OK 4 HISTORY 2002: Established a branch of Aum & Lee architect in Vietnam 2011: Received the award ‘Vietnam National Architecture
    [Show full text]
  • A New Approach to Explain Policy Reforms in Vietnam During Ðổi Mới by Developing and Validating a Major Policy Change Model for Vietnam
    Portland State University PDXScholar Dissertations and Theses Dissertations and Theses Winter 2-12-2013 A New Approach to Explain Policy Reforms in Vietnam during Ðổi Mới by Developing and Validating a Major Policy Change Model for Vietnam Huan Van Dang Portland State University Follow this and additional works at: https://pdxscholar.library.pdx.edu/open_access_etds Part of the Higher Education Commons Let us know how access to this document benefits ou.y Recommended Citation Dang, Huan Van, "A New Approach to Explain Policy Reforms in Vietnam during Ðổi Mới by Developing and Validating a Major Policy Change Model for Vietnam" (2013). Dissertations and Theses. Paper 611. https://doi.org/10.15760/etd.611 This Dissertation is brought to you for free and open access. It has been accepted for inclusion in Dissertations and Theses by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. A New Approach to Explain Policy Reforms in Vietnam during ðổi M ới by Developing and Validating a Major Policy Change Model for Vietnam by Huan Van Dang A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Public Affairs and Policy Dissertation Committee: Craig Shinn, Chair Douglas Morgan Marcus Ingle Bruce Gilley John Gallup Portland State University 2013 Copyright © 2012 Huan Van Dang Abstract The Renovation Program - ðổi M ới in Vietnam since 1986 have posed a puzzling policy question: why have some policy areas experienced radical changes while others have experienced only limited and incremental changes? This policy puzzle provided the focus for this dissertation in which a model of major policy change was developed to provide a new way of explaining the policy reforms in Vietnam over the past two decades.
    [Show full text]
  • Brand Consumption in Contemporary Vietnam
    BRAND CONSUMPTION IN CONTEMPORARY VIETNAM PHAM HAI CHUNG Doctor of Philosophy May, 2015 This copy of the thesis has been supplied on condition that anyone who consults it is understood to recognise that its copyright rests with its author and due acknowledgement must always be made of the use of any material contained it, or derived from, this thesis. ABSTRACT This study aims to explore the features of a particular transnational consumer culture in Vietnam – the younger generation of urban consumers a consumer culture that is shaped by the recent political history of post-socialist era in Vietnam and the country’s economic transition. The research pays particular attention to ways in which globalizing processes in relation to consumption are negotiated and interpreted at the micro level i.e. the level of the consumer. Focusing, in particular, on the influence of brand consumption upon identity, it seeks to understand how these aspirational consumers within the two largest cities in Vietnam, Hanoi and Ho Chi Minh City, define and make sense of themselves as a new emerging consumer force. Assuming a qualitative research orientation, the study uses an interpretivist approach and case study methods to offer in-depth insight into the meaning- making practices of consumers within the context of the Vietnamese ' global' city, and the inter-relationships between globalisation and locality. Surveys were carried out among 600 Vietnamese respondents (610 distributed) in Hanoi and Ho Chi Minh City, to understand precisely the identity work of urban youth through brand consumption. This data was supported by in-depth interviews with 16 urban middle-class and follow-up participant observation to explore the varied ways in which these consumers use and attach symbolic meanings to the products they consume to affirm their social identity, as well as the influence of local and transnational media on brand choices.
    [Show full text]
  • Chapter 3 Status of Education and Training for Heavy And
    Chapter 3 Status of Education and Training for Heavy and Petrochemical Industries 3. Status of Education and Training for Heavy and Petrochemical Industries Technical Sector Education in Vietnam has a history and actual results. The support for the 3 Polytechnic Universities of Hanoi, HCMC University of Technology and Danang University of Technology (considered to provide the highest quality of training in Vietnam) is expanding more and more. These 3 schools are located on top of the representation triangle There are 2 National Universities: National University of Hanoi and National University of Ho Chi Minh City where there are Technical faculties. In addition, there are many specialized universities with Technical faculties under the management of the state orginizations / department in Industrial sectors such as Construction, Transport, Telecommunications, Energy, etc... In the table 3-1 below, it shows universities specialized management by the Ministry of Industry and Trade, at the time of 2011 is 18 schools. In it, including the Hanoi University of Industry (HaUI) that JICA is supporting and HCMC University of Industry (HUI) - is the object of this survey. Its campus in Thanh Hoa is the only University with industrial faculties providing human resources for Nghi Son special economic zones where the Japanese firms such as Cement Co. NM, Idemitsu Kosan are investing or preparing investment. Table 3-1 List of Universities, Upper Colleges, Lower college’s management by the Ministry of Industry and Trade No. Name of School Location 1
    [Show full text]
  • Weekly Planning
    MINISTERIO DE EDUCACIÓN PÚBLICA Dirección de Desarrollo Curricular Departamento de Tercer Ciclo y Educación Diversificada Asesoría Nacional de Inglés Night Schools Level 7th Unit 3 CEF level to be reached: A1.1 Scenario: Getting Back to Nature Enduring Understanding Costa Rican natural beauty can be enjoyed by experiencing its wonders when traveling. Essential Question How can people more closely experience nature when visiting places? Assessment and Goals Week 1 Week 2 Week 3 Week 4 Weeks 5/6 Assessment: L identifies Assessment: L recognizes Assessment: L recognizes Assessment: L talks about tours instructions for games and some isolated vocabulary, specific information about and plans briefly. Assessment follows teacher or students’ terms, and main ideas from natural beauties and wonders. SI.1. talk briefly about tours modeling of the activity. specific subject areas. L.3. recognize specific and plans. L.1. identify instructions for L.2. recognize some information on natural Anecdotal reports / rubrics / instruments for self games and follow teacher’s isolated vocabulary terms beauties and wonders. Assessment: L describes what and co-assessmen.t or students’ modeling of the and main idea in oral he/she likes about places and activity. advertisements or Assessment: L recognizes traveling plans. conversations. specific details in texts SP.2. describe what he/she Suggested Integrated Mini project Assessment: L identifies key accompanied by illustrations. likes about places and tours. words related to nature in Assessment: L recognizes R.4. understand specific – Advertisement texts. main ideas in texts. details in texts Assessment: L writes simple – Brochure R.2. identify key words R.3. understand main accompanied by descriptions of traveling places and – Board game related to nature in texts.
    [Show full text]