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MEDIA KIT 2021 Delivering an Audience of Engaged and Passionate Walkers from the Editor

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MEDIA KIT 2021 Delivering an Audience of Engaged and Passionate Walkers from the Editor MEDIA KIT 2021 Delivering an audience of engaged and passionate walkers From the editor From its inception 15 years ago, Great Walks has been about creating a community of like-minded outdoors people and showing them some of the best places in Australia and overseas to discover on foot. Through hundreds of travel stories and gear reviews, and thousands of inspiring photos Great Walks has become the go-to magazine and website for all things bushwalking. Reader feedback is very positive and this is proven by the fact around half our magazine sales is through subscription. Two recent emails from readers explain this: “Keep up the great work with the magazine which plugs a big hole in sources of up-to-date walking information these days”, wrote Mick Ogrizec and, “Since one of your competitor outdoor mags went entirely about extreme and expensive adventures, Great Walks has become even more crucial. Last of its kind! Good coverage of affordable, accessible, do-able walks”, wrote Sean O’Brien. We are always grateful for advertiser support and we don’t take their investment in us lightly – offering plenty of opportunities for advertisers to showcase their products across the Great Walks print and digital platform. We pride ourselves on the friendly, open-door relationships we have with our advertisers and this is evident with the number of advertisers who have been with us since the inception of the magazine. Great Walks is about achievable aspirations and encouraging everyday Australians to explore our amazing world on foot – with the right equipment and knowledge to do it safely and successfully. And we’ll continue to do so as we race towards issue 100 and beyond. Brent McKean Editor, Great Walks 54% 60% 97% of readers are are female and use Great Walks for aged between 40% are male bushwalking and 40 and 59 camping advice Our audience, your customer Great Walks readers are Australia’s most active and dedicated walkers and hikers. 83% 87% 46% They think of walking as a lifestyle and are happy to spend large on use Great Walks use Great Walks to spend between their pastime of choice, through the media they consume, the gear to make better research travel and $2,000-$4000 on they buy and the holidays they take. gear purchases guided walking options bushwalking in a year 74% 74% 52% have done go bushwalking have been a walk based on at least once on a guided Great Walks content. a month walking tour Our portfolio Magazine READERSHIP: 24,450 Publisher’s Statement Jul 2020 Competitions Published seven times a year • 2021 Wilderness Photographer of the Year • Regular photo competitions GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE DESTINATION WINTER AUSTRALIA WONDERLANDS LOW RISK, HIGH ADVENTURE! Barron Gorge NP Wilsons Prom | Bluff Knoll Dandenong Ranges Kiandra to Kosciuszko Gundabooka NP Mount Feathertop Walls of Jerusalem FIRST TRY NZ’s 10th Great Walk WALKSMART Top Gear for the Top End Buying your kit on the web Bush survival 101 JUNE_JULY 2020 1000 Steps Kokoda Walk, $10.95 (Inc GST) GREAT PRINT POST APPROVED 100008068 Stirling Range NP, Mount Jagungal, ISSN 1835-0321 WALKING Minnamurra Rainforest, 0 5 Website DESTINATIONS Cooleman Plains, Barrington Tops 9 771835 032009 PAGE VIEWS: 22,044 Cover.indd 1 5/5/20 3:34 pm MONTHLY UNIQUE VISITORS: 9,100 Google Analytics Average Jul 2020 greatwalks.com.au Newsletter Social SUBSCRIBERS: 13,162 FACEBOOK: 22,237 As of Jul 2020 INSTAGRAM: 2,627 Sent every Wednesday Photography Competition Wilderness Photographer of the Year 2021 Great Walks is offering up to four unique sponsorship opportunities as we set out to find Australia and New Zealand’s most inspiring outdoor images in the inaugural Wilderness Photographer of the Year 2021 photo competition. Sponsorship packages include a range of media advertising entitlements across print, online, email and social media. Our community has been sending us their best outdoor photos since we started 15 years ago and we love them all. With the launch of the inaugural Wilderness Photographer of the Year in 2021 we’re taking that passion for photography to the next level as we set out to find the most inspiring outdoor images captured by Australian and New Zealand photographers. We’re offering a prize pool of $5000 in cash, plus a selection of prizes from our partner brands. The competition opens in the first half of 2021 and will be promoted across Great Walks’ print, online, Facebook and Instagram channels for five months. Winners and runners-up will be showcased in a special Wilderness Photographer of the Year feature published in a special issue of Great Walks. Simultaneous winners’ announcements will be made at www.greatwalks.com.au and on social media. Wilderness Photographer of the Year offers a unique and exciting opportunity to engage with the Great Walks community on an inspiring and positive project across multiple platforms, including print, online, social media and direct email marketing. Reach your target audience Great Walks is a lifestyle brand targeted at people who love walking in the great outdoors. With quality content and coverage across multiple platforms it’s more than a magazine. Great Walks offers multiple touch points to reach and engage with your target audience. Competition Print advertising Online advertising eNewsletter & eDM sponsorship Advertorial GUIDED GETAWAYS 84 | GREAT WALKS AUGUST_SEPTEMBER 2016 | WWW.GREATWALKS.COM.AU ADRIAN DEVILLE Left: The rugged beauty of the Yuraygir coast. management detail and local history as well. There is also so much that a self-guided walker would be likely to simply miss being THE FLOWER busy with logistics, timing and weather details and route options. They need not carry much weight either, which can be another distraction from the experience of the place itself. Top zip pocket for head torches, maps and snacks & THE PASSION Because we take care of those issues, not only do things go more smoothly and safely, but people Having a love for conservation is just one find themselves freer to appreciate the walk they Hydration compatible (port at back) are on and are better able to be in the here-and- thing a good guide needs, says Adrian Deville now when it matters. We point out highlights or Centre front zip opening with double storm of Yuraygir Walking Experiences. spontaneous events on the track, arrange to meet flap for ease of access and weather resistance with Aboriginal knowledge holders when we can, and manage unexpected events that might RHYOLITE 47L WORDS_ADRIAN DEVILLE catering, natural therapies, yoga, kayaking, surf otherwise spoil a trip for a DIY group, such as Helium™ harness with a lightweight frame for comfortable support lessons and transport services. retrieving injured or weary people. HIKING PACK WHEN I was four I The Yuraygir Coastal Walk is a four-day, remember walk-in trips with 65km walk that runs from Angourie in the Side compression straps provisions in Royal NP, south north to Red Rock village in the south. We of Sydney, to stay for several traverse a mix of beaches, headlands, rocky I FEEL COMPELLED TO “I love having quick access to nights at one of the old platforms, estuaries, hind dune coastal “ENSURE THAT WHAT I Mesh side pockets for drink bottles my gear – it’s a life saver on shacks at Era. This seemed forests, wet and dry heath areas, and some an epic journey at that age, but probably old growth Eucalyptus forest. We offer DO MAKES A POSITIVE the trail! The back harness involved only a one-hour drive and one to two four-day and two-day guided walks and Dual walking pole or ice axe attachments hours of walking. And I’m pretty sure much of self-guided walks, and can provide simple DIFFERENCE. is comfortable too, making these trips were taken on my father's shoulders. logistical support for full DIY walkers as it a great pack for hiking or I also remember being frightened of cicadas well. We are also starting to look at whether There are many walks I'm still yet to do, but Self-draining hip belt pockets bursting out of grassy clumps as we approached any other parts of Yuraygir NP might offer in a time when many species” are on a knife for deep river crossings and and wild sounds of birds and the ocean. alternative walks in the future. edge through habitat loss, I feel compelled hiking in heavy rain multi-day adventures.” The reason we started up our walking Tours with passionate local guides provide to ensure that what I do makes a positive – Charlie Murray - Macpac Ambassador tour company was my wife Gina Hart and I, for so much more opportunity for a deep difference. As our hero David Attenborough along with several others in the Yuraygir coast appreciation of an area than a person can said, the natural world is the greatest source community, had been watching the coastal walk get doing a DIY hike. We know the place of excitement, visual beauty and intellectual gradually becoming more popular over a couple very well, both having lived and worked interest and “makes life worth living”. of years. We had started thinking about how we in conservation roles in the area for almost could value add to visitors’ experiences, drawing 20 years. Gina still works part-time with Need to know: on local skills from within the community like National Parks and knows all manner of park www.clarencevalleyexperience.com.au macpac.com.au Published seven times a year, greatwalks.com.au 13,000+ subscribers Put you brand in front of Engaging custom content Great Walks is the magazine prides itself on delivering sent every Wednesday.
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