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Analisis De Contenido De Los Programas Hablados (Talk Shows) Con Base a La Propuesta Comunicacional De Ignacio De La Mota

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Analisis De Contenido De Los Programas Hablados (Talk Shows) Con Base a La Propuesta Comunicacional De Ignacio De La Mota UNIVERSIDAD DE SAN CARLOS DE GUATEMALA ESCUELADE CIENCIAS DE LA COMUNICACION “ANALISIS DE CONTENIDO DE LOS PROGRAMAS HABLADOS (TALK SHOWS) CON BASE A LA PROPUESTA COMUNICACIONAL DE IGNACIO DE LA MOTA TRABAJO DE TESIS PRESENTADO POR MIRNA KARINA TEOS CASTILLO PREVIO A OPTAR EL TITULO DE LICENCIADA EN CIENCIAS DE LA Comunicación ASESOR DE TESIS LICENCIADO ELPIDIO GUILLEN GUATEMALA, ABRIL DE 2,005 UNIVERSIDAD DE SAN CARLOS DE GUATEMALA ESCUELA DE CIENCIAS DE LA COMUNICACION DIRECTOR LIC. GUSTAVO BRACAMONTE CONSEJO DIRECTIVO REPRESENTANTES DOCENTES LIC. SERGIO MORATAYA LIC. VICTOR CARILLAS REPRESENTANTE DE EGRESADOS LIC. MARCEL AREVALO REPRESENTANTES ESTUDIANTILES EDGAR HERNANDEZ ESTEVENS MENCOS SECRETARIA LICDA.` MIRIAN YUCUT’E TRIBUNAL EXAMINADOR LIC. ELPIDIO GUILLEN (PRESIDENTE ASESOR) LIC. SERGIO MORATAYA LIC. NERY GARCIA LIC. MIGUEL ANGEL JUAREZ LIC. WALTER CONTRERAS DR. WAGNER DIAZ (SUPLENTE) UNIVERSIDAD DE SAN CARLOS DE GUATEMALA ESCUELA DE CIENCIAS DE LA COMUNICACION ANALISIS DE CONTENDIO DE LOS PROGRAMAS HABLADOS (TALK SHOWS ) CON BASE A LA PROPUESTA COMUNICACIONAL DE IGNACIO DE LA MOTA. MIRNA KARINA TEOS CASTILLO GUATEMALA, ABRIL DE 2,005 INDICE DE CONTENIDO Introducciòn................................................................................................ 2 Consideraciones generales del objeto de estudio........................................ 3 Justificaciòn................................................................................................. 4 Delimitación del tema.................................................................................. 5 Objetivos...................................................................................................... 6 CAPÍTULO I: COMUNICACIÓN, ELEMENTOS, FUNCIONES Y FINES. 1.1. Comunicación....................................................................... 7 1.2. La Comunicación y sus funciones........................................ 8 1.3. Fines de la Comunicación..................................................... 9 1.4. Categorías de la Información................................................ 10 a) Expresión b) Presión 1.5. Tareas de la Infomación........................................................ 11 1.6 Base Teórica de la presente investigación............................. 12 CAPÍTULO II: EFECTOS DE LA COMUNICACIÓN , SEGÚN IGNACIO MOTA. 2.1 Efectos de la Comunicación, según Ignacio Mota 2.1.1. Cohesivos 2.1.2. Transformadores 2.2. Los Efectos según Martínez.................................................. 15 2.3. Acción reformadora y creadora de los medios, 16 2.4 Efectos negativos de la Comunicación Audiovisual............. 18 2.5. Tipos de efectos negativos.................................................... 19 2.5.1. Peligrosidad social surgida como consecuencia de la difusión narcotizadora de los medios de comunicación de masas. 2.5.2. Peligrosidad social en los medios de comunicación social de masas. 2.5.3 Peligrosidad social de estos medio en cuanto pueden atentar contra la higiene mental de los individuos............... 20 2.6. Efectos Negativos.................................................................. 21 2.6.1. Efecto del contenido prosocial 2.6.2. Efecto del contenido antisocial 2.7. Los efectos de la Comunicación............................................ 23 2.7.1. Efectos en el comportamiento 2.7.2. Efectos y el saber...................................................... 25 2.7.3. Efectos en el campo de las opiniones y actitudes 2.7.4. Efectos de la órbita emocional.................................. 26 2.7.5. Efectos de la esfera síquica profunda....................... 27 2.7.6. Funciones prosociales de la Comunicación.............. 28 2.8. Funciòn de la comunicación intelectual............................... 29 2.8.1.1.Funciòn informativa....................................... 30 2.8.1.2.Función de orientación del pensamiento........ 31 2.8.1.3.Función de expresión y creación de valores.. 31 2.8.1.4 Funciòn de la presión...................................... 31 2.8.2. Funciòn psicosocial de la Comunicación................... 32 2.8.2.1.Función de la relación hombre-grupo............ 33 2.8.2.2.Función de entretenimiento............................ 33 2.8.2.3.Función de Psicoterapia social....................... 33 2.9 Control de la información......................................... 34 2.10 Diferentes tipos de control........................................ 35 CAPÍTULO III: LA PROGRAMACIÓN DE LOS MASS MEDIA, PROGRAMAS HABLADOS (TALK SHOWS) 3.1. Televisión.................................................................. 37 3.2. Los talk shows........................................................... 38 3.3. Historia de los Talk Shows........................................ 38 3.4. Tipos de programas hablados (talk shows)................ 39 3.4.1. Programas de debate.......................... 40 3.4.2. Programas de protagonismo humano. 40 3.4.3. Programas con videos de Teleespectadores................................ 40 3.4.4. Programas de búsqueda de desaparecidos..................................... 41 3.4.5. Programas de presentación................ 42 3.4.6. Programas de sucesos....................... 43 CAPÍTULO IV: ANÁLISIS DE CONTENIDO DE LOS PROGRAMAS HABLADOS (TALK SHOWS), CON BASE A LA PROPUESTA COMUNICACIONAL DE IGNACIO MOTA..................... 44 4.1. Transcripción del programa.......................................... 4.2. Argumento de los programas........................................ 4.3. Ficha de Observación................................................... 4.4. Modelo del Analisis..................................................... 4.5. Análisis de contenido de los programas hablados Talk Shows, con base a la propuesta de Ignacio Mota.. 46 4.6 Análisis de Contenido 4.7 Consideraciones Finales (Juicio Crítico)....................... 71 CONCLUSIONES..................................................................... 77 RECOMENDACIONES............................................................ 79 REFERENCIAS BIBLIOGRAFICAS....................................... 80 ANEXOS................................................................................... 83 Tipos de control.......................................................................... 84 Biografía de Laura Bozzo........................................................... 95 Glosario...................................................................................... 111 INTRODUCCIÓN La comunicación es hoy la máxima expresión social ya que de ella se desprende la esencia y la razón que es actualizar y formar a los integrantes de la sociedad. La comunicación tiene elementos básicos que hacen funcione como un proceso: El mensaje, el emisor, el receptor y el destinatario. Así, los medios de comunicación realizan una labor susceptible de motivar cambios, de trascendencia y crear situaciones reformadoras de actitudes sobre asuntos que por su novedad interactúan en la sociedad para cumplir con tan ardua labor parten del proceso antes mencionado. Las funciones de los medios de comunicación son orientar, educar e informar sobre los diferentes aspectos de la vida. Como señala Ángel Benito (1978, pag. 105): “Las características de la función de la comunicación e información son: el conocimiento mutuo, el equilibrio social, la extensión de la cultura, conciencia de progreso, defensa de las libertades públicas, asentamiento de la democracia y la intersección social”. Se ha dicho que una combinación de estas características, lograra programas en los medios de comunicación adecuados para hacer crecer intelectualmente a la población, esto comprende en sí alejar al receptor de la narcotización de los medios y dejarlos de exponer a una fuerte alienación. Una diversidad de programas se han creado con el fin de ganar audiencia y dinero. Dentro estos se encuentran los programas hablados (Talk Shows, Reality Shows), los cuales transmiten drama, comedia, escenas de controversia y un sin fin de temas actuales. Dentro de los programas hablados (Talk Shows) podemos mencionar el llamado “Laura en América” el cual es catalogado por los comunicadores sociales como Tele Basura por transmitir a los receptores polémica, contienda familiar y una serie de efectos negativos que tienden a cambiar la conducta. Con el fin de orientar a la población se efectuará un análisis de contenido como modelo de análisis para determinar los efectos positivos y negativos transmitidos por este programa. CONSIDERACIONES GENERALES DEL OBJETO DE ESTUDIO. TÍTULO DEL TEMA Análisis de contenido de los Programas Hablados (Talk Shows) con base en la Propuesta Comunicacional de Ignacio Mota. PROBLEMA La televisión es el medio que se caracteriza por transmitir mensajes audiovisuales al receptor. Este asimila toda o parte de la información que se transmite, lo que puede ser positivo o negativo. Lo anterior dependerá del contexto y grado del receptor. Para el investigador de la Comunicación Ignacio Mota: “Un programa de Televisión puede transmitir al receptor: Educación, Orientación e Información”. Un mal enfoque en la forma de transmitir el mensaje puede producir en el receptor, alineación, difusión narcotizadora, efectos perniciosos, perdida de identidad nacional sobre la cultura y la comunicación, atentando a la higiene mental del receptor”.(75, 1988) Algunos especialistas consideran que: Los programas hablados son espectáculos grotescos que son transmitidos en horarios de gran audiencia infantil, destacando una tensa polémica que influye en los sectores conservadores y no conservadores.
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