Premium Soft drinks the experience matters your experience matters INTRODUCTION 01 What’s inside: Welcome to the very first Food plays a big role in soft drink consumption with 7 in 10 On-Trade soft Premium Soft Drinks range drinks occasions also involving food, Contents from Matthew Clark, at a having the right range is key to maximise this time when Premium Soft selling potential. Our range covers everything from cordials and fruit juices to tonics and Drinks are in 75% growth. cola. Along with an excellent range, we can About Softs Product range Why not check out our range also support your outlet with point of sale to and maximise your profits? help drive your profits such as posters, table - A welcome introduction - 1724 Tonic Water - Coca-Cola - Franklin & Sons - Pepsi talkers and menus designed by our in house pg. 01 pg. 04 pg. 18 - 19 pg. 39 - 42 pg. 58 - 59 Introducing our new Premium Soft team. Our full support package is detailed on pages 76-77. - Infographics - Appletiser - Double Dutch - Frobishers - Red Bull Drinks range... pg. 02 - 03 pg. 05 pg. 20 - 21 pg. 43 - 46 pg. 60 - 61 The soft drinks market has come alive Along with our range we have also included information on perfect serve, mocktails and - Belvoir Fruit Farms - eager - Karma Cola - Rubicon with so many new and exciting products cocktails helping you to maximise your sales pg. 06 - 08 pg. 22 - 24 pg. 47 - 48 pg. 62 - 64 available, offering you a fantastic choice in Serving Softs a market that has grown 75% in the last across your entire drinks portfolio with the - Big Tom - Feel Good - Luscombe - San Pellegrino 12 months. We have looked for the best, benefit of an overall premium drink you can - Range by style pg. 09 pg. 25 - 27 pg. 49 - 51 pg. 65 - 69 from firm favourites to the new and unusual demand a higher price generating more pg. 74 - 75 and we are pleased to offer you our new cash margin for your outlet. - Bottlegreen - Fentimans - Ocean Spray - Soda Folk premium range. - Design Studio pg. 10 - 14 pg. 28 - 32 pg. 52 pg. 70 Know the flavour but not sure which product pg. 76 - 77 With so much choice for a consumer when you want? Have a look at pages 74-75 - Bundaberg - Fever Tree - Old Jamaica - ting they go to the bar it’s not hard to see why where you will find the entire range laid - Mocktails and Cocktails pg. 15 pg. 33 - 36 pg. 53 pg. 71 soft drinks have not always been top of out by flavour. pg. 78 - 79 - Cawston Press - Firefly - Pago - VOSS the list, that has all changed. Whether it’s We really hope you enjoy our new pg. 16 - 17 pg. 37 - 38 pg. 54 - 57 pg. 72 - 73 the mixer in a premium G&T, a standalone Premium Softs range and as always refreshment with lunch or a low sugar welcome any feedback. variant for the health conscious, soft drinks now have a great choice to offer. Enjoy! C - equal to calories per 100ml | S - equal to grams of sugar per 100ml INFOGRAPHICS 03 Premium soft of people state that of guests would have 61% increase in the sugar content another drink, if they PREMIUM SOFT DRINKS drinks grew 25% 60% gin sales when influences their choice were served a perfect purchasing premium by 75% year of soft drink when serve first time (g) CONSUMERS on year (i) eating out ( j) mixers (d) In 2015 premium soft The adult soft drinks of consumers would consumers would like to would likely order a 83% of people would drinks grew by 75%, order a second market is growing 58% see a greater range of 64% soft drink special if be inspired to order if however, premium 2/3 drink if asked by premium soft drinks in recommended by they saw a fantastically soft drinks still only by 5.8%, with a waiter (g) bars in the UK (a) the staff ( j) served drink (g) make up 5% of the total significant potential soft drinks for further growth, of On-Trade soft of buyers would like to of consumers would be category. drinks occasions see more choice of more likely to choose which is 4.6% above 7/10 58% 71% something different As a comparison, also involve food (h) premium soft drinks in from the usual if they premium spirits category average. (f) the On-Trade. (e) were more aware of the 85% of the £15m year-on-year make up 26% adults in GB do not range of soft drinks (j) growth is from Fever-Tree Premium of the total spirits drink Alcohol (h) (a) Mintel Attitude to premium soft drinks report 2014, (b) Britvic Soft Mixers (c) category so there Drinks Report 2016, (c) Source: IRI, (d) Source: Average gin sales of adults consume performance of accounts stocking Fever-Tree Premium Mixers and Fever- is huge room for volume and value 70% 1/5 Tree Summer G&T Menus, 2015, (e) Attitudes towards Premium Soft premium soft drinks (e) Drinks - UK - February 2015 - Mintel, (f) Carbonated Soft Drinks - UK growth by adding premium soft drinks - June 2015 - Mintel, (g) MMC Allegra 2016, (h) Health & Social Care Information Centre Statistics on Alcohol 2015, (i) CGA Dec 2015 MAT to your range. (b) Value Sales, ( j) Britvic consumer survey - July 2016 1724 Tonic Appletiser RANGE 05 Water Appletiser was born in the 1724 takes its name from the beautiful Elgin Valleys of South altitude where it harvests that key Africa in 1966, and is fashioned component to all tonics – quinine. from ten carefully chosen varieties of Apple. The quinine they use is hand- picked at 1,724 metres above sea It is lightly carbonated using level on the Peruvian Inca Trail. Champagne techniques, and Although there are still relatively few 50 years on is still an indulgent beverage with a light sparkle and tonics available (in comparison to refreshing nature. As the official the hundreds of gins) it’s quite rare 1724 Tonic Water Appletiser Appletiser Apple soft drink of Ascot Racecourse, it and Pomegranate for the location and the designated Chile | 24 x 200ml has a premium quality with elegant requirements to be so exact. C: 35kcal | S: 8.6g simplicity. Appletiser contains South Africa | 24 x 275ml South Africa | 24 x 275ml nothing artificial – at all. C: 47kcal | S: 11g C: 46kcal | S: 9.2g The sweetness builds in the middle. Bright and fruity, fresh melon, sweet orange, all the while a gradual bitterness The Champagne of soft drinks, Appletiser A blend of apple juice, pomegranate builds, but not overwhelming. is made with 100% apple juice and juice and aronia juice… and nothing else. nothing else. Gently sparkling and great with food! The essence of 1724 Tonic Water has its origins in the Andes, on the mythical Inca Is one of your 5 a day, and has 50% of Is one of your 5 a day, and has 50% of Trail. This is not by chance. This is where the carbonation of a regular soft drink. the carbonation of a regular soft drink. quinine was discovered. Perfect Serve: Perfect Serve: Perfect Serve: Lots of ice, topped with a wedge of apple. Lots of ice, topped with a wedge of apple. 50ml gin, loads of ice and garnish. RANGE Belvoir 07 Belvoir Fruit Farms nestles deep in the English countryside in the idyllic Vale of Belvoir, where they’ve been making fruit cordials and pressés since 1984, pressing fresh fruit and infusingflowerstomixwith spring water. Renowned for their elderflower Belvoir Fruit Farms Belvoir Fruit Farms Belvoir Fruit Farms Belvoir Fruit Farms drinks, they still use the same elderflower recipe developed by Elderflower Cordial Organic Elderflower Organic Handmade Organic Ginger Beer co-founder Mary Manners all those England | 6 x 500ml Pressé Lemonade England | 24 x 250ml years ago. Originally, all of the C: 22kcal | S: 5.3g England | 24 x 250ml England | 24 x 250ml C: 43kcal | S: 11g elderflower was handpicked from bushes growing around Lord and C: 42kcal | S: 10g C: 39kcal | S: 7.8g Delicate, floral aroma and flavour The aroma is of citrus and fresh ginger. Lady John Manners’ garden. The of elderflower, with citrus notes. The flavour is a sweet, citrus, fresh whole family helped to make the Fresh floral-green elderflower aroma, Traditional lemonade flavour, citrus and with floral, herbal and citrus notes. lemon peel notes. ginger with a spicy heat kick. first batch of elderflower cordial, Their Elderflower Cordial is still made chopping the lemons and stirring from scratch to the original Manners’ They still cultivate their own plantations of To make the organic handmade lemonade Quick turn-around for their Organic the syrup. family recipe. organic elderflower in the Vale of Belvoir they slice and cook their lemons on site to Ginger Beer. The fresh ginger is chopped to make Organic Elderflower Pressé. make their own lemon infusion. and cooked in the morning and in a bottle Perfect Serve: by the evening! Lots of ice, topped with water (still Perfect Serve: Perfect Serve: or sparkling) and a wedge of lemon. Lots of ice, topped with a wedge Lots of ice, topped with a wedge Perfect Serve: of lemon. of lemon. Lots of ice, topped with a wedge of lime. RANGE Big Tom 09 Made by James White Drinks, award winning producers of brilliant non-alcoholic drinks. Big Tom spiced tomato mix is our wonderfully powerful spicy drink that can be enjoyed on its own or add a generous shot of your favourite vodka for the best Bloody Mary ever… every time.