Business Plan
myCFO Business Plan January 5, 2000 STARS0031068 Proprietary & Confidential I. EXECUTIVE SUMMARY myCFOis a unique professional financial services firm focused on providing comprehensive,tailored financial solutions for individuals in varying stages of wealth accumulation. While myCFO’scurrent focus is dedicated to the $5 million and above high net worth (HNW)market in the United States, the companywill also extend its services in the near term serve other markets both internationally and in the U.S. Primary Market: U.S. high net worth households with $5 million and above HNhouseholds with $5 million or more in net worth spend an average of $145,000 per year per household on financial services, and comprise the most demandingand financially complexmarket for myCFO.Typically, these households use a variety of advisors for tax planning, investment planning, and wealth management.Additionally, these households also employpersonal staffs, whichmight include bookkeepers,drivers, nannies or pilots, all of whom need to be managed.As a result, HNWindividuals face a complicated, time intensive integration process to managetheir total financial situation, and ultimately are liable if anything goes wrong. myCFOcurrently provides an unsurpassed service offering to this segment by combining personalized financial counseling with state-of-the-art, Internet technology(the Online Service Offering). Each client has a single point of contact with a Client Service Director whoprovides a core offering of tax services, including individual tax consulting, tax planning, complianceand accountingservices. In addition, the Client Service Director provides a single point of contact for a full suite of specialty services, whichare providedthrough Specialty Directors with in- depth knowledgeon specific areas.
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