LIMITED TIME OFFER – 12 MONTHS FREE*

WHERE OWNERS RULE

*THROUGH 12/31/2020, SEE INTERIOR FOR DETAILS** RLH CORP. PUTS ALWAYS AN OWNERS FIRST REVENUE MANAGEMENT that utilize our Revenue Management service EASY STAY have seen a 6.4% RevPAR Index improvement2. Hello Rewards is the RLH Corporation guest MARKETPLACE recognition program designed for the average INDUSTRY-LEADING CONNECTIVITY traveler. We avoid complicated points and elite Stay Easy at for more of what Sell more rooms by listing on more channels. At tiers that only benefit road warriors and instead you want—convenient location, reliable TARGET MARKETS RLH Corp, we sell your rooms on more channels focus on delivering more meaningful value in the essentials and a thrifty price. Secondary and tertiary markets to drive more reservations rather than limiting moment. That’s smart & simple. your listing to specific sites as other brands do.

SEGMENT DO YOU KNOW WHAT YOUR BIG BRAND We pride ourselves on leading the way in innovation Economy brand especially when it comes to generating revenue LOYALTY PROGRAM IS COSTING YOU? opportunities. RevPak is an ensemble of the industry’s best revenue generation systems. PROPERTY TYPE RLH CORP. HOTELS KEEP 90% OF GRR Ideally suited for conversions On any Reward Stay (where Hello Bucks are KNIGHTS INN HAS SOME OF THE LOWEST and new build applied), properties keep 90% of GRR, with the [1] Lodging Magazine estimates 31% of revenue comes from remaining 10% funding the program. FRANCHISE FEES IN THE ECOMONY SEGMENT ancillary spend. Analysis assumes a conservative 20% [2] Assuming 1% of member stays are Award Nights. Based on reimbursement rate of 67% (average for brands where hotel occupancy Flat franchise fees offered is less than 98%) 4.9% NO FEES ON EARN & STAY APPLY EARNING STAYS Studio 6 **Incentives expire December 31, 2020 and may not be combined with 8.0% other offers or incentives. Extended term of franchise agreement may Members earn Hello Members can apply Hotels pay no fee on be required. A portion of Initial Fee may be placed on a forgivable Bucks on every qualifying those Hello Bucks to stays that earn promissory note. Additional terms and conditions apply. This is not an stay, regardless of future bookings on Hello Bucks. 9.3% offering of a franchise, which will be made only by a franchise disclosure channel. redlion.com. document in compliance with applicable law. Franchise sales in the U.S. are made through Red Lion Hotels Franchising, Inc., and in Canada through Red Lion Hotels Canada Franchising, Inc.; MN#F8654. © 2020 SureStay 9.5% RLH Corporation, 1550 Market Street, Suite 425, Denver, 80202.

11.2%

11.4% Howard Johnson

11.5% Knights Inn Berkeley, CA 11.8% Suburban Extended Stay

11.8% Microtel Inn & Suites

12.4%

Super 8 12.4% Knights Inn Cayce, SC

12.7%

Knights Inn Palmdale, CA WE’RE GROWING OUR GLOBAL FOOTPRINT YUKON TERRITORY 8 POWERFUL BRANDS | 1,250+ PROPERTIES | 82,000 + ROOMS

BRITISH COLUMBIA

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WASHINGTON NEW HAMPSHIRE NORTH DAKOTA MASSACHUSETTS MINNESOTA NEW YORK RHODE ISLAND SOUTH DAKOTA WYOMING NEW JERSEY

IOWA DELAWARE NEBRASKA INDIANA ILLINOIS WEST VIRGINA VIRGINIA D.C.

UTAH COLORADO KANSAS KENTUCKY NORTH CAROLINA

TENNESSEE SOUTH CAROLINA OKLAHOMA ARKANSAS GEORGIA Hotel RL MISSISSSIPPI ALABAMA Red Lion Hotels, Red Lion Inn & Suites GuestHouse TEXAS Knights Inn LOUISIANA Americas Best Value Inn, Canadas Best Value Inn Signature Inn, Signature

Knights Inn Traverse City, MI Knights Inn Hallandale, FL Knights Inn Kingman, AZ

franchise.RLHCo.com | 866-437-4878

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document in compliance with applicable law. Franchises are offered in the U.S. through Red Lion Hotels Franchising, Inc., and in Canada through Red Lion Hotels Canada Franchising, Inc. MN#F-7030. 1550 Market Street, Suite 425, Denver, Colorado, 80202. © 2020 Red Lion Hotels Franchising, Inc.