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P&G Reworks the Ad Agency Model www.spotsndots.com Subscription: $350 per year This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Tuesday, April 10, 2018 Copyright 2018. P&G REWORKS THE AD AGENCY MODEL DRAWING ACROSS GROUP LINES ADVERTISER NEWS Procter & Gamble, the world’s biggest advertiser, Don’t count out Bon-Ton Stores just yet. Following announced Monday that it is restructuring how it deals news last week that the bankrupt department store chain with advertising agencies. P&G Chief Brand Officer Marc had found a potential buyer, reports now say the would-be Pritchard unveiled the new structure Monday at the saviors are two mall owners who stand to have lots more 4A’s Accelerate Conference in Miami Beach, but gave empty space if the stores close. Reuters first reported that embargoed interviews to Ad Age and the Wall Street Namdar Realty Group and Washington Prime Group Journal ahead of that appearance. have teamed up in a bid to rescue Bon-Ton, whose store The biggest change of the three new models is brands include Elder-Beerman, Carson’s, Bergner’s, creation of a yet-to-be-named multiagency ad agency Boston Store, Herberger’s and Younkers. There’s no led by Publicis Groupe and covering all of P&G’s North word on terms or how many stores would be kept open…… American fabric-care business—about 20% of P&G’s $2.7 Nine West Holdings, Inc., has filed Chapter 11 and has billion in total U.S. advertising. Saatchi & no intention to reopen any of its stores, Saatchi New York CEO Andrea Diquez after closing its last 71 locations. Instead, will head the new unit, while retaining her it is selling its Nine West and Bandolino current duties, but it will draw on talent footwear and handbag brands. Authentic beyond Publicis Groupe shops to include Brands Group is paying $200 million for WPP and Omnicom agencies. The WSJ the intellectual property and some related story specifically mentioned resources from assets……While trucks and SUVs dominate WPP’s Grey and Omnicom’s Marina Maher the market today, there are still plenty of Communications and Hearts & Science. The employees people buying cars. Chevrolet unveiled a new look for are expected work together under the same roof, in its 2019 Spark, Cruze and Malibu models, along with dedicated offices in New York and Cincinnati, where P&G some technical upgrades. Suspiciously absent was any is headquartered. Pritchard has dubbed that approach news about the Sonic……A global study commissioned “People First.” The plan is to have the new unit up and by American Express showed that more than half of running by July. people today are living blended lives, with personal and The approach has already been used for P&G’s Super work life deeply intertwined. That’s behind a new global Bowl campaign, “It’s a Tide Ad.” That was created by a brand platform and marketing campaign called “Powerful joint team of creatives from different agencies on a tight Backing: Don’t Do Business / Don’t Live Life Without It.” deadline. “What we found, when you have a Super Bowl or AMEX says the campaign celebrates the new reality that Olympics deadline, you have high degrees of speed and life and business are increasingly interconnected, and focus and make things happen,” Pritchard told the WSJ. the unique role American Express can have in supporting The second model is “Fixed and Flow,” which combines people today……SuperValu may be in play, according to an agency-of-record on retainer for most creative work with a Bloomberg report. The company is primarily a grocery regular “jump-ball projects” handed out to a roster of shops wholesaler these days, after selling off most of its retail for other assignments. The AOR is limited to a fixed annual store operations in recent years, but still owns over 200 retainer for planned work, leaving a flexible budget for stores under the Cub, Hornbacher’s, Shoppers and other projects that can be parceled out to other agencies. Shop ‘N Save brands. The report says the company is “We’re constantly scouring and scouting for who are the working with an adviser on financial options, with a sale up-and-coming agencies,” Pritchard says, and this model as one possibility……After 99 years of selling its wares through other retailers—and, more recently, its own will make it easier for P&G to try hot shops without giving website— has taken the plunge them an AOR right away. P&G has cut its global agency Champion Athleticwear to open a physical store. Chain Store Age reports that roster from 6,000 to 2,500 in a cost-saving effort, but this the store in Los Angeles’ La Brea District offers onsite looks like a way to keep from being locked in forever. customization……Don’t go looking for a stock quote on The third move by Pritchard will bring more digital media REI—it’s a membership co-op—and 2017 was a very good planning and buying in-house, training existing workers year for the outdoor retailer. 2017 sales were up 2.55% and hiring new digital talent. That will reduce the amount to $2.62 billion and the membership rolls passed the 17 of business handled by Omnicom’s Hearts & Science and million mark (starting from the 23 friends who pooled their Dentsu Aegis’s Carat. He says that will help get the best resources 80 years ago). But its CEO points with even reach at the best cost. “We need more speed, particularly more pride to having sourced 100% green energy to power in the digital world,” Pritchard told Ad Age. REI’s stores, distribution centers and HQ. PAGE 1 www.SpotsnDots.com NETWORK NEWS AVAILS CBS has renewed its comedy Mom for a sixth season. WZDX/WAMY/MeTV in Huntsville, America’s “Rocket The crew found out the news at the show’s current season City,” is looking for self-motivated, experienced New Business wrap party. The news came as no surprise since Mom is the and Digital sales champions who are not afraid of change, No. 3 comedy on CBS among adults 18-49 and total viewers hard work, and the opportunity to help their clients’ businesses and tied for fifth place among all broadcast comedies in the grow. Great opportunity to join Nexstar Media Group, one demo. For its fifth season, Mom is averaging a 1.5 rating of the largest and fastest-growing media companies in the among adults 18-49 and 8.95 million total viewers in the country. WZDX also has a full digital product suite to provide Nielsen Live +Same Day numbers. It grows to 2.0 and client digital needs. The opportunities for established and 11.1 million viewers when the Nielsen Live + 7 numbers new media seller are endless! CLICK HERE to apply. WZDX are counted. Mom is one of the few network series whose is an Equal Opportunity Employer. ratings have improved in the 2016-2017 KMBC-TV/Hearst Television’s season. The series stars Anna Faris ABC affiliate in Kansas City has an and Allison Janney and is produced A Sonic restaurant in opening for an experienced Account by a team headed by Chuck Lorre, Mississippi recently posted a Executive. We are looking for an AE Eddie Gorodetsky, Nick Bekay and message asking customers who is highly motivated, can grow Gemma Baker. Other shows renewed not to smoke weed in the revenue on existing accounts and by CBS include The Big Bang Theory, drive-thru. Meanwhile Taco secure new advertisers to the station. Young Sheldon, S.W.A.T, and SEAL Bell offered them a light. Ideal candidate will have strong business Team……ABC has yet to confirm, but its development experience as well as the primetime series Agents of S.H.I.E.L.D Seth Meyers ability to effectively negotiate. If you is reportedly coming back for a sixth have a proven track record of producing season. Online rumors also suggest the revenue on multiple platforms click Agents of S.H.I.E.L.D will move back to Tuesday nights from HERE to apply. EOE Fridays. Despite the low ratings, the Marvel series enjoys WBBH (NBC) and WZVN (ABC) Fort Myers, Cape Coral a strong and loyal fanbase that makes the show one of the & Naples, FL seeks a Regional Account Executive. This biggest gainers in delayed viewing on television. The head individual will also be responsible for securing the largest of ABC, Channing Dungey said during the Television share of business possible Critics Association press tour, “The creative this season, for our stations with clients I honestly think, has been the strongest its ever been.” She located both inside and added, “We’ve been really excited about what the producers outside the. Candidate have been talking about for the second half of the season. must have extensive I’m really looking forward to hearing them come in and talk knowledge of Wide Orbit about what their ideas would be for a season 6, so we can Traffic and Media Sales and 5 years television experience. make a better determination about whether we’re going to Must have experience and knowledge of digital advertising. order another season or not.”……Saturday Night Live on This position reports directly to the VP of Sales. Please NBC kept its rating momentum going this past weekend as submit your resume to [email protected]. EOE it returned from a break with a 4.5 Live +Same Day rating KCCI, the market-leading Hearst Television CBS in the metered-market households.
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