2009 YEAR END REPORT 2009 Bicycle Ambassadors with Mayor Michael Nutter The Bicycle Ambassadors are a program of For additional information please contact: Breen Goodwin Education Director 215.242.9253 ext.5
[email protected] Bicycle Ambassadors 2009 Report » 2 WHO ARE BICYCLE AMBASSADORS? The Bicycle Ambassadors are a team of adult safety educators working to make bicycling better in the City of Philadelphia. The Bicycle Ambassadors are an education and outreach program of the Bicycle Coalition of Greater Philadelphia. Ambassadors work in teams and travel to each event by bicycle (many times with cargo trailers full of information in tow). The full time Bicycle Ambassadors work from May through September. During the 2009 inaugural season, the Bicycle Ambassadors program employed 6 full time seasonal employees. WHAT DO BICYCLE AMBASSADORS DO? Bicycle Ambassadors encourage adult bicyclists to ride more often and ride more safely as well as educate motorists on the rules of the road and provide tips for sharing the road. Ambassadors attend community eventsand create our own events to teach bike safety, sharing the road, bike lane and bike path etiquette and how to bike to work and school. Our message is conveyed through face-to-face interaction, allowing for an organic conversation targeting the specific interests, questions and needs of each individual. Ambassadors work in the neighborhoods of Center City, University City and Fairmount Park. DESCRIPTION OF Outreach—PRIMARY The 2009 Bicycle Ambassadors program relied on three primary types of outreach: event outreach, classroom outreach, and on-street outreach. For event outreach, Ambassadors attended community events such as a farmers’ market, trans- portation fairs and block parties.