OVER/IT!
From the collection of the
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San Francisco, California 2008
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"'i^iVI" ' w"niil'lilililll{1lll{lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll!lllllllll^ Offidal Souvenir Program GOLDEN GATE BRIDGE FIESTA
Celebrating the Opening ofthe World's Longest Single Span SAN FRANCISCO, CALIFORNIA
MAY 27 to JUNE 2 1937
sponsored By GOLDEN GATE BRIDGE AND HIGHWAY DISTRICT REDWOOD EMPIRE ASSOCIATION AND THE CITY AND COUNTY OF SAN FRANCISCO
Citizens' Committee
Mayor Angelo J. Rossi Hon. Arthur M. Brown, Jr. Honorary Chairman General Chairman
Eric Cullenward James Adam General Manager Publicity Director
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With eager expectation, San Franciscans and the citizens of the Redwood Empire have looked forward to this day when the mighty Golden Gate Bridge would be opened to the traffic of the world. And
now that this glorious enterprise is completed, rejoicing is in every heart. To you who have come from afar, we offer hospitality beyond
measure. May the Bridge be a bond, uniting us ever in the bonds of brotherhood.
To you in these Western States, particularly those who live in the
glorious realms of the Redwood Empire, and who joined us in financing
this incomparable structure, we share this hour of high satisfaction in the accomplishment.
The Golden Gate Bridge Fiesta is a civic celebration in which you
all are a part. We are all one, in spirit and in fact, in helping to make the occasion memorable.
The curtain rises. The pageant unrolls. Voices are lifted in song.
Let us lift up our hearts in thanksgiving. Let us give honor to whom
honor is due; to those who conceived this mighty project and to those
who made its building possible; to the engineers who designed it and
the directors and management that built it.
Let us pay tribute to the men whose hands actually constructed it.
Let us remember, in deep sorrow, those whose lives were sacrificed
in the course of its construction.
We present a Fiesta we trust will prove worthy of the Bridge it glori- fies. We have done our best and now submit the finished work for your approval.
Let us rejoice and be glad!
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Mayor of San Francisco.
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HON. ANGELO J. ROSSI Mayor of San Francisco Honorary Chairman, Golden Gate Bridge Fiesta
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greetings to Our Fiesta Quests
Once more San Francisco lays claim to the admiration of the world.
c ° Across its Golden Gate stretches the bridge of steel so long deemed impossible.
We have labored for months to make the Golden Gate Bridge
Fiesta unique among great community festivals. And it is unique in the truest sense of the word.
hHere are gathered citizens of all the Western slope of this continent,
citizens of Canada and Mexico and of great American States, and,
above all, of our own beloved California, from the farthest reaches of
Its justly famed Redwood Empire to Its remotest Southland.
America's spectacular city welcomes you to marvel at Its equally
spectacular Bridge and to throw care to the winds that waft In through
° the Golden Gate while you revel In this most fascinating of all Fiestas.
Now we are in the midst of a celebration of joy, triumph, and thanks- o giving for the creation and completion of the miracle on which you gaze
In wonder today.
San Francisco is yours. You are welcome. And If you absorb a little
o of the spirit of what San Francisco has been, what It Is, and, God willing,
what it will become, it is our hope you will feel repaid for your coming.
General Chairman Golden Gate Bridge Fiesfa Citizens' Committee nrtrtrinnnnrinririnnnrrrrnrTr!^^
ARTHUR M. BROWN, Jr.
General Chairman Golden Gate Bridge Fiesta Citizens' Committee Golden Gate Bridge and Highway District OFFICERS AND DIRECTORS
WARREN SHANNON RICHARD J. WELCH San Francisco San Francisco Director Director
WILLIAM P. FILMER San Francisco Director and President of Bnaril
HARRY LUTGENS San Rafael, Marin County Director
THOMAS MAXWELL A. R.OBRIEN Napa, Napa County Ukiah, Mendocino County Director Director Golden Gate Bridge and Highway District OFFICERS AND DIRECTORS
FRANK P. DOYLE JOHN P. McLaughlin Santa Rosa, Sonoma County San Francisco Director Director
ROBERT H. TRUMBULL Novate, Marin County Director and Vice-President of Board
J. A. McMINN ARTHUR M. BROWN, Jr. Healdsburg, Sonoma County San Francisco Director Director
HENRY WESTBROOK, [r W. D. HADELER Smith River, Del Norte Couniv San Francisco Director Director Golden Gate Bridge and Highway District STAFF AND FORMER DIRECTORS
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^e Qolden Qate "Bridge Is Opened
By J. LAWRENCE TOOLE
BYRON tells us that "History with all its volumes Ayala, steered the first ship ever to anchor in the hath but a single page." Bay. Since then, led in the beginning by adventurous On that page can now be written a new and sailors bent on conquest, Spanish, Russian, English, shining sentence, to endure forever in annals of the ships and commerce of all the world have sailed world's achievements and genius — The Golden and steamed through the Golden Gate in unceas- Gate Bridge was opened. ing and ever increasing number, until today the The biggest task that ever challenged the genius, Golden Gate Bridge looks upon one of the greatest courage and will of man has been accomplished. commercial ports In the world. After nearly a century of dreaming, decades of * • * • talk, and five years of heroic labor, the Bridge AYALA'S little ship "San Carlos" had found a stands here, the noblest structure of steel upon this bay empty, save for a few low-hewn craft, but planet. a harbor of undreamed of magnitude and beauty, • • • * the harbor navigators had sought on this edge of the Pacific for 200 years before his discovery, and every stranger who sees it for the first time TO that the greatest navigator of all, Drake, had the wonder of its size, of its beauty and its missed somehow by a few ship lengths. grace will be an imperishable memory. They will be told its story and amazed. A year after Ayala's coming the Spanish soldier Anza arrived at the Golden Gate and planted a Generation after generation the story and en- cross and the flag of Spain near the point now chantment of the Golden Gate Bridge will be known as Old Fort Point—San Francisco terminal of handed on by all who come under its spell. the Golden Gate Bridge. Custom will not stale, nor time wither the birth There a tiny Spanish settlement started and grew. of this wonder structure today stretching across the This settlement, springing up around the adobe mile-wide expanse of ocean water where San Fran- church of the Mission Dolores and the adobe Span- cisco's dramatic history began, the Golden Gate. ish officers' Presidio, was not the The Golden Gate! clubhouse of the beginning of San Francisco.
Its glittering bars are the breakers high. Down near the Bay the little settlement of Yerba Its hinges are hills of granite, Buena had been started. In 1847 the name of Yerba Its bolts are the winds, its arch the sky. Buena was changed to San Francisco, a year after Its corner-stone a planet. the American flag had been raised In this city and at Monterey. Now, this day and forever, far above those high At that time the total population of San Francisco
breakers there stretches between granite hills, under was 470 and that it remained until 1849 and the the arch of the sky, the mightiest single span bridge discovery of gold. In that single year of 1849, 700 ever built, final accomplishment of an engineering ships sailed through the Golden Gate and San achievement without equal or comparison. Francisco expanded to a city of more than 40,000. * * • • • • • * DEEP into Time goes back the dream of a bridge FROM those days, when daring adventurers flocked across the Golden Gate. by untrodden land and sea trails to San Francisco
Old, old Indian legends tell of a day when inland Bay the dream of a Bridge across the Golden Gate valleys and all of San Francisco Bay was a great persisted. Pioneers viewed the stretch of turbulent lake and how, by prayer and supplication a miracle water that barred progress dry-shod to the north was performed and a great gap cleft between the and longed for a bridge. Their dream grew, to die
lake and sea, that gap which is the Golden Gate. under the frowns of generations that declared It More or less, geologists agree that this happened impossible, grew again as other generations grew, although their theory of Its happening does not and died again. Always It came to life. And now at agree with Indian legend. last It Is realized. The realization of San Francisco's dream Is before your eyes. Somehow, some time, it happened, and through
the ages that gap has been. Through it from time immemorable the Pacific Ocean has poured into the ELSEWHERE In these pages is told the long story bay that was once lake. a of the actual realization of that dream, of this Through it just 160 years ago a Spanish navigator, welding of the great Redwood Empire of California
(Continued on Page 27-A) ^SiSUlJLSUiSLSLSLSiJUUUUULajLSlSLSL^^ ''VTTnnrtrinnrirtnnrtrinnnnrsi^^
Greetings to the
Golden Gate Bridge and Highivay Distrid
from The Builders of the Bridge
BETHLEHEM STEEL CORPORATION Structural Steel Furnished and Erected
JOHN A. ROEBLING & SONS CO. OF CALIFORNIA Manufacturing, Furnishing and Erection of Cables PACIFIC BRIDGE COMPANY Main Piers and Bridge Deck
BARRETT & HILP
Anchorages, Cable Housing, Pylons, Toll Plaza and Bridge Deck EATON & SMITH Presidio Approach Roads and Viaducts
POMEROY. inc., & RAYMOND CONCRETE PILE CO. Steel, Approach Spans ALTA ELECTRIC AND MECHANICAL COMPANY Electrical Work
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The Fiesta Is Here!!
WAS the gredt, jovial President Taft who coined Father San Francisco, patron of the port, was car- IT that famous dictum: San Francisco knows how: ried. The function was celebrated with Salvos of
This Golden Gate Bridge Fiesta is new proof of muskets . . . and swivel guns (from the bark San the truth of that saying. Carlos) and with rockets." Fiesta minded from the days wfien that little Translate rockets into fireworks. As it was in the
huddle of shacks known as Verba Buena was the oldest day so it is still with the San Francisco of nucleus of what became proud San Francisco, 1937 in festival mood; brilliant processions, caval- there runs through this city's history a golden thread cades, fireworks, a people exuberantly happy, cos- strung with jewels of festivals. tumed and gay. In the beginning, the color, animation and con- • • • •
genital gaiety of Spanish don and senorita perme- Time marched on in San Francisco, studded with ated San Francisco's Fiestas. festival and celebration until the first American Somewhat later, the boisterous, lusty ardor of house builder, Jacob R. Leese, caught the town's adventurers lured to the Golden Gate by a golden fiesta spirit and gave a party.
dream, sharpened the growing city's outbursts of It was a house-warming and all the town of gaiety. Verba Buena was invited. And every one living And then, as San Francisco grew to maturity and here at that time attended, soldiers and padres. its pulse steadied down to a rhythmic beat, its Dons and Donnas, gamblers, horse thieves. ardor for festivity slackened, but did not die. For two whole days they danced and drank and The colorfully dramatic, and sometimes sombre most of a third day they gathered on Rincon Hill and tragic, processional of its workaday life since to eat barbecued ox and venison. this century began has been broken again and That was in I 835, ten years before the Stars and again by celebrations and festivals that no one old Stripes was hoisted in Portsmouth Square and San enough to remember can forget. Francisco's festival began to be less Castilian. • • • • Stream-lined have San Francisco's great festivals
Where, and from what, San Francisco derived its been in recent years, stirring the world's admira- deathless love of gaiety and good cheer and the tion, scarcely less than the city's brave and gallant
high courage and spirit that has borne it triumph- recovery from the devastating havoc of the fire
antly through disaster and depression, it would be of 1906.
hard to say. Its still remembered Portola festival. Its glad cele- The city itself is a pageant of spectacular beauty bration of the return of its sons from war, the which fills the eye and lifts the soul to gladness. marvel days and nights of its Exposition, its brilliant
Indifferent to fate, Bret hlarte decribed it, and celebration of California's Diamond Jubilee and
hard to leave, Stevenson found it. many another civic outpouring of joy have risen in Indifferent to fate it may be, but not indifferent a smooth crescendo to this great climax, the to laughter and joy nor to festival that bubbles Golden Gate Bridge Fiesta. with life and gaiety. Months ago San Francisco learned that this All its life it has been a place of pageants and Bridge, greatest of all suspension spans, most spec- fiestas. Always it has delighted to trick itself out in tacular in the world, flung across the world's most gay raiment and give itself up to jubilation. spectacular strait, would be finished in May.
* • • • It was sensed that its completion and opening Its founding 160 years ago was made a festival, called for a celebration unparalleled in even San a festival procession of buck-skinned soldiers, Francisco's history. This, a Citizens' Committee bright-shawled Indian women and Franciscan padres appointed by Mayor Angelo J. Rossi, undertook. bearing banners and holy pictures. A gay cavalcade • • • • and its first. Typical and characteristic was the construction Later in that same year another festival and the of the Golden Gate Bridge, started and carried
first public banquet, they called it a feast of thanks- through while the entire nation was bowed by the giving, marked the completion of the Presidio, some worst depression in its history.
of which still stands out there, guarded maybe by Typical and characteristic of San Francisco too is the ghosts of padres and conquistadors. this Fiesta of celebration conceived with a daring A little later that same dead year the comple- almost audacious and carried through with utmost tion of the first Mission Dolores was made occasion spirit, energy and loyalty. for fiesta. San Francisco gave its word to the world the And of this there remains the words of the first Golden Gate Bridge Fiesta would be the greatest festival reporter. Father Palou: "A procession was and most colorful community celebration ever held
formed (after the Mass) in which Our Seraphic in the West. It has, as always, kept Its word.
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10- The Engineering Staff
JOSEPH B. STRAUSS Chief Engineer CLIFFORD E. PAINE RUSSELL CONE Principal Assistant Engineer Resident Engineer
Below, center—O. H. Ammann, New York, consulting engineer; Prof. Charles Derleth, Jr., Berkeley, consulting engineer; Andrew C. Lawson, Berkeley, consulting geologist; Leon S. Moisseiff, New York, consulting engineer. The Man Who Built the Bridge
POET, dreamer, philosopher, a man like Lincoln He saturated himself in the beauty of the Golden endowed with a keen sense and confidence in Di- Gate and the majesty of the Redwood trees.
vine Providence, an equal of Joyce Kilmer in love All that before the city of San Francisco In 1917, and worship of trees and nature, and, like Napoleon, asked him to tackle the problem of bridging the permeated with consciousness that no obstacle Is Gate, a problem generations of San Franciscans insurmountable. . . . had regarded as insoluble and Impossible. Such a man, in a nutshell of type, is Joseph B. • • * * Strauss, bridge builder extraordinary, creator and To the Heaven given brain and imagination of designer of the Golden Gate Bridge. this great engineer no bridge job, however difficult, A little man, almost a wisp of a man physically, was impossible; no task a gifted brain and imagina- but a giant mentally, Is Chief Bridge Engineer tion tackled insurmountable. Strauss. Now deep in his sixties his once dark and In that spirit, bulwarked by vast learning and abundant hair has thinned and taken a lighter shade. experience, this quiet, unobstrusive wisp of a man, Keen as they always were are his piercing and Joseph B. Strauss, tackled his biggest job. steady gray eyes, low and controlled and incisive as And what a job it was that was put in his It has been since his youth is his voice, raised only hands. when Impelled by conviction. To bridge a mile wide cleft in coast through which the Pacific into A pleasant little man, approachable as a child, Ocean poured the Bay of San Fran- cisco in turbulent loyal, with almost an Irish loyalty, to his job and to a ebb and flow of deep water. his friends. It just couldn't be done, he was warned. Jere- Many poems he has written In ink and heard miahs of every class and kind and sort wailed. It can small circles applaud. Now here at the Golden Gate be done and it will be done, replied Indomitable he has written his greatest poem, a poem of incred- Strauss. ible beauty etched In Imperishable steel upon the And It has been done. Through nearly five years sky, a poem which no small circle but all the world of actual building, slowed and delayed often by admires and applauds. elements no human can control, the work went on More space than this page allows would be bit by bit until today the poet-engineer with the
needed to outline the life story and achievements small voice can look at it and say to San Francisco of this master engineer and all the honors that have and the world: Here is the bridge you thought been showered upon him. impossible. • • • • * * * *
Born in Cincinnati he graduated from the Uni- In his office high up at III Sutter Street his versity of Cincinnati in 1893. Later that university best loved poem, "The Redwood Trees," hangs.
conferred on him the Degree of Doctor of Science. But greatest of his poems is the Golden Gate In 1894 he organized and became president of the Bridge which he hands over, complete and glorious, Strauss Engineering Corporation. to the public this week, to find its niche awaiting in Since that time he has been in charge of design history.
and construction of bridges all over the world. To Sharing with Chief Engineer Strauss the glory of his credit stand more than four hundred great steel achievement of the longest and highest single sus-
bridges. pension bridge ever built by man, is a group of hie designed the Republican Bridge at Petrograd, engineers regarded as among the most brilliant in formerly St. Petersburg, Russia; the Longview, the United States. Wash., bridge across the Columbia River; the beau- Principal assistant to the chief engineer was tiful bascule span of the famous Arlington Memo- Clifford E. Paine, a graduate of the University of rial Bridge at Washington, D. C, and many others Michigan and an engineer of national reputation. of note. Resident engineer during construction was young As Consulting Engineer to Port of New York and smiling Russell Cone who nicks up the Golden Authority he shares credit for the Hudson River Gate Bridge as the third of the world's big sus- bridge and the Bayonne Arch at Bavonne, New pension bridges on his record. Jersey. Consulting Engineers on the staff were O. H.
hie is a member of many important societies of Ammann of New York, who learned his engineering
engineers In the United States and is consulting in Switzerland, is present chief engineer for Port of engineer for half a dozel foreign Governments New York Authority and internationally famous as a stretched around the globe from the Republic of bridge builder; Leon S, Molsselff, graduate of Co- of Panama to Egypt. lumbia University and engineer of design for New For more than twenty years the vision of a bridge York; Charles Derleth, dean of the College of across the Golden Gate has lived and grown in the Engineering at the University of California and thoughts of Poet-Engineer Strauss. He has lived with Andrew C. Lawson, formerly professor of geology
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^SAN fBANCISCO '(A/i/V!"' '^"'"^ifZl^ i Crd-d ^-Mr- P0M»H» ^^/\r^^^^:>*^^^^ PHIIIOIIPMU WiSHINCTON
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By GEORGE STERLING
Editor's Note — The following prophetic poetical essay prehension one of another, for their ultimate union was written by George Sterling, famed San Francisco in one vast brotherhood.
poet, in 1 925, when the Golden Gate Bridge was still The work begun by the first man to travel beyond "a dream." Now, 12 years later, the "dream" is a reality. his borders has been carried on by ship, telegraph,
telephone and radio, until at last man may speak to H ow little did Portola dream, gazing down from man from the uttermost spaces of the planet. the San Matean hills, of the long constellations of The winds of the world are no more universal, light that should girdle, nightly, the Bay below! "the wings of the morning" no swifter.
How little did our own Argonauts, come hither to And part and parcel of this tremendous plan for
drain California of its gold and then return to what mutual understanding and achievement is the
they fondly called "God's country," dream of the Titanic edifice by which we purpose to link the most empire they were to found and of the royal city dynamic portions of America's imperial State.
that its was to be standard-bearer! It is no light task to which we are setting our
Let us not regard ourselves as greatly their supe- hands and minds. Nothing comparable to such a
riors in vision, for we ourselves have but faintly creation has been even attempted, thus far, by man.
conceived, since in the main they are inconceivable, Matched with this tremendous span earth's other the strength and splendor that await our California bridges seem the work of pigmies. Matched with beyond the distant horizon of Time. the good it will accomplish, other bridges seem the pathway of ants. We, too, are only at the beginnings of the glory By our daring and endurance we are to drive a to be. channel for the tides of uncounted generations, But whatever the beauty and opulence that the when the ocean of the resources of the North is to ages have in store for those who follow in our foot- flow into the ocean of the treasures of .,ie South, a steps, one thing at least is to be our changeless ^^^g, ^^^ ^f ^^^g, ^ut of concrete and steel, memorial, the criterion by which our inherited Let us approach the work with a sense of awe, of vitality and acquired artistry are to be judged in reverence, remembering that hereby we are to the councils of the Future. bear witness to the faith in man that is within us,
One testimonial is to stand unaltered in its mag- and to our devotion to that faith.
nificence, to bear witness to what manner of men Let us realize the almost incredible importance of
were those who could dream with their souls and an undertaking that is to knit together not merely
shape with their hands earth's most colossal fab- cities but states, not millions of men but, eventually,
rication . billions. The future is ours as well as theirs to serve.
From the first cave-man who, uneasily, made com- Let us so turn us to the task that our fellows
radeship with an equally suspicious fellow-man, to unborn, gazing on the sunset as it makes its vast
the last court of nations seeking hopefully the end rose-window below the arch of our Bridge, may say
of war and conquest, all the hidden and mysterious with all truth: "This is the eterna rainbow that they forces of the world have steadily worked for the conceived and set to form, a promise indeed that closer communion of men, for their deeper com- the race of man shall endure unto the ages."
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• Excitement . . . thrills . . . the gaiety of the prefer a long, frosty milk-shake, a refreshing glass Fiesta inevitably bring their toll of fatigue. Keep of buttermilk, a "pick-up" chocolate milk, or simply
up your pep with an occasional glass of cool, fresh good fresh milk as you enjoy it at home.
milk. There are so many delicious ways to enjoy San Francisco's milk supply is of the highest
this wholesome, healthful food drink. Perhaps you quality standard. Drink it . . . it's your treat. MILK DISTRIBUTORS OF SAN FRANCISCO DO YOU REMEMBER THE GOLDEN GATE WHEN-
OUTSIDE LOOKING IN — TODAY
BEAUTY FRAMES IT NOW 13-A Dutch Boy Makes History!
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An empellished His- Pacific Coast's leading radio stars and masters of cere- torical Pageant of the History of California from primi- mony in three hours of entertainment. Chairman, Fred tive times to statehood in eight stirring Pabst. — presented episodes climaxing in the breath-taking illumination of the First official appearance of Fiesta Band. Director, Bridge for the first time the Phil Sapiro. — greatest Pageant ever seen in the West—bringing to life the very spirit of the Fiesta —staged in an incomparable setting in the world's largest WEDNESDAY, MAY 26 outdoor theatre at Crissy Field in the Presidio. Tickets 8 A.M. to 8 P.M. Arrival of Cavalcade Units—from $2 and $1 —all seats reserved—colorful costumes— capti- Canada, Mexico, Western States and California Coun- vating music—beautiful girls and the gayest of dancing ties. Informal parades up Market Street from Embar- scenes. cadero. Receptions Mayor Rossi at City — by Angelo J. 10:00 P.M. Gorgeous Display of Fireworks, Crissy Field. Hall. 12 Noon to 12 Midnight Industrial and Manufacturers FRIDAY, MAY 28 Exposition. Dreamland Auditorium, Post and Steiner OPENING OF GOLDEN GATE BRIDGE Streets. Displaying the diversified products of Cali- TO TRAFHC fornia in colorful exhibits. Floor shows at 2:45 P.M. and All Day— Pacific Coast Championship Bowling Tourna- 8:45 P.M. Admission 25 cents. ment, 115 Jones Street. 12 Noon City-wide Fiesta Ltmcheon. Bal Tabarin Cafe. All Day Pacific Coast Invitational Handball Tournament. Held under auspices of San Francisco Advertising Club. Y. M. C. A. Courts, Golden Gate Ave. and Leaven- Welcome to guests, visiting dignitaries and Fiesta worth Street. officials. 9:30 A.M. Dedication of Marin Approach to Golden 2-4 P.M. Review of Junior Traffic Patrol. Civic Audi- Gate Bridge on Marin County side as newest link in the Empire's state system. torium. Guest Patrols from Northern California cities. Redwood highway Sponsored Guest Band: Provo, Utah, High School. by Redwood Empire Association and attended by Gov- ernors of Western States, representatives of foreign 8:00 P.M. Fiesta Costiune Ball and '49er Fandango. nations and other dignitaries. Speeches by Governor Coronation of Queens: Gala Mardi Gras. Only those in Frank F. Merriam, Mayor Rossi and others in official costume admitted to floor of Auditorium. Mayor Rossi party. "Hands Across the Golden Gate" ceremony. and Chairman Arthur M, Brown, to crown queens Jr.. Harry G. Ridgway, Chairman. from 19 Northern California Counties. Introduction of 10:15 A.M. International California Redwood Log-Bar- film stars from Hollywood. Hugo D. Newhouse, Chair- rier Sawing Contest at Marin County Bridgehead, open- inan. ing Marin Approach to traffic. Contestants: Paul Searles, Longview, Wash., winner of Pacific Logging Congress THURSDAY. MAY 27 title; Myron Higbee, Kellogg, Idaho, champion of Idaho; and Ray Shuller, Opening of Golden Gate Bridge Fiesta Eureka, champion of the California Redwoods. 6 A.M. to 6 P.M.—PEDESTRIAN WALK ON GOLDEN 10:30 A.M. Chain-cutting Ceremonial on Golden Gate GATE BRIDGE. The Bridge will open simultaneously Bridge at Marin Tower, marking San Francisco-Marin the on San Francisco and Marin sides—the only day the County line. Participants: Mayor Rossi, William P. Fil- Bridge will be exclusively reserved for pedestrians. mer. President of Golden Gate Bridge and Highway Souvenir Pedestrian Day tickets 25c on sale at Manx District, and Frank P. Doyle, Bridge Director and Hotel and Toll Plaza on San Francisco side. Treasurer of Redwood Empire Association. All Day Pacific Coast Championship Bowling Tourna- 10:50 A.M. Floral Gate Ceremonial on Toll Plaza at ment, Golden Gate Recreation Parlors, 115 Jones Street south Bridgehead on San Francisco side; Fiesta Queens H. Alten, Chairman. garlanded with flowers, will form living gate, which All Day Pacific Coast Invitational Handball Tournament. will be opened to official party following presentation of Y.M.C. A. Courts, Golden Gate Ave. and Leavenworth. the completed Golden Gate Bridge to the Golden Gate Fay Bowman and John Condon, Chairmen. Bridge and Highway District by Chief Engineer Joseph 10:00 A.M.—SPECTACULAR DAY PARADE from Van B. Strauss, and acceptance by William P. Filmer, Presi- Ness Ave. and Union St., north on Van Ness to Fran- dent of Bridge District. cisco Street, west to Franklin Street, north to Bay Street, 1 1 :00 A.M. Massed flight over Bridge by 500 planes west to Buchanan Street, north to Marina Boulevard and from Navy aircraft carriers Ranger, Lexington and thence west to Crissy Field, at the Presidio. All the color Saratoga and battleships 60 miles out at sea. The great- and romance of the West passing in thrilling review. est massed air flight ever made over San Francisco 12 Noon to 12 Midnight Industrial and Manufacturers with planes in battle formation. Exposition in Dreamland Auditorium, Post and Steiner 9:30-11:15 A.M. Review of Colorful Cavalcades from Streets. Display of California Products. Floor Shows at Canada, Mexico, Western States and California Coun- 2:45 P.M. and 8:45 P.M. ties at Crissy Field in the Presidio. Reserved seats to 3:30 P.M. Native Sons' and Daughters' Ceremonial. Toll grandstands $1.00. Plaza of the Bridge. An impressive ritual by the grand 11:30 A.M. Bridge Opening Ceremonies at Crissy Field. officers of the order under the direction of J. Hartley Francis V. Keesling, former Bridge Director, speaker of Russell, Grand President. the day. Talks by Joseph B. Strauss, chief engineer, 4:00 P.M. Hard-Rock Drilling Championship Contest leading clergymen, officials and distinguished guests. preliminaries. Crissy Field at the Presidio. Chairman Arthur M. Brown, Jr., presiding. (Continued on Page 15-A) ISLSiSiSJLSiSLjLJLSLJiJiSLSLSiSLSLSlSLSiSLSLS^^ ——————— —— — A —————— — rrsiTHTTrrrBTnnnnrinnr HESTA PROGRAM (Continued) 12 Noon—Opening of Golden Gate Bridge to Traffic. 2:00 P.M.- -Tennis Exhibitions, Golden Gate Park Courts Accompanied by booming of cannons, and blowing of 6:00 P.M. Reception to U. S. Fleet and Representatives whistles ail over San Francisco and Marin County. of Visiting Nations by the Army-Navy Club. Traffic will move over Bridge simultaneously from San 8:00 P.M.—ILLUMINATED NIGHT PARADE. From Francisco and Marin County sides. Van Ness Ave. and Union, north on Van Ness to Fran- 12 Noon to 12 Midnight Industrial and Manufacturers' cisco ,west to Franklin, north to Bay, west to Buchanan, Post Steiner Exposition. Dreamland Auditorium, and thence north to Marina Boulevard to Crissy Field. More Colorful display of California's varied products, Streets. than 100 gorgeous floats, 100 bands— marching units, at 2;45 and 8:45 P.M. etc. Floor Shows soldiers, sailors, marines—the whole line of march ILLU- Official Fiesta Luncheon to visiting dignitaries. 1:30 P.M. MINATED. Passing in review at Crissy Field and end- Commercial Club, 465 California Street. ing in a most spectacular display of fireworks. Admission 1:30 P.M. — Hard-rock Drilling Contest Preliminaries. to grandstands $1.00. All seats reserved. Participants: Miners and Crissy Field. from Mother Lode 10:00 P.M. Grand Labor BaU. Civic Auditorium, with Al other mining districts California Nevada. of and Jolson, Parkyarkarkas, Victor Young, Thelma Leeds, 2-5:30 P.M. Fashion Shows, Entertainment. All down- Tiny Ruffner and Walt Roesner. Given for the families town stores. of those who died that the Bridge might be built. Under 2:30 P.M. Coast Coimcil Meeting, California State North auspices of the Fiesta Committee and Golden Gate Chamber of Commerce. International Exposition. Proceeds to go to bereaved 3 P.M.—ARRIVAL OF UNITED STATES FLEET. The families of workers. Admission $2.50 and $1.00. nightiest armada ever concentrated in an American port 10:00 P.M.— Illumination by Fleet. in peace-time. All the capital ships of the Navy led by 10:00 P.M. International Night. San Francisco's world the battleship Pennsylvania with Admiral Arthur J. famed, glamorous, colorful foreign colonies to entertain Hepburn, Commander-in-Chief of the Fleet. with songs, dances and suppers in their individual char- 3:30 Ride on Francisco Bay for visiting P.M. Boat San acteristic national style. Everyone welcome. dignitaries. 6:30 P.M. North Coast Council, California State Cham- ber of Commerce dinner. SUNDAY. MAY 30 8:00 P.M. Russian Children's Festival, Potrero Hill All Day—Russian Yarmarka. Sigmund Stern Grove. Neighborhood House, 953 De Haro Street. All Day Pacific Coast Invitational Handball Tournament 8:00 P.M. Professional Wrestling Bouts, Civic Audi- Finals, Olympic Club. torium. 8:30 P.M. — DAZZLING, DRAMATIC PAGEANT, All Day Championship Bowling Tournament, 115 Jc.nes "The Span of Gold,"with JOHN CHARLES THOMAS, Street. famous baritone, and cast of 3000: symphonic orchestra 8:00 A.M. Championship Pistol Shoot. Chairman—Cap- of 100 pieces, directed by Charles Hart. An outstanding tain of Pohce Charles Goff; Fort Funston Pistol Range, feature of the Fiesta. Staged at Crissy Field in the off Skyline Boulevard one-half mile south of Fleish- Presidio. hacker Pool. Police Department, Navy and Army Teams 10:00 P.M. Grand Fireworks Display. Illumination of competing. Prizes—Golden Gate Bridge Fiesta Plaques crack marks- Bridge. and gold, silver and bronze medals. The men of the West in competition for first honors. SATURDAY. MAY 29 Admission free. 9:00 A.M. Golden Gate Bridge Fiesta Skeet and Trap All Day Yacht Regatta. Yachting races. Power Boat Shooting Championship, Lake Merced, off Skyline races, and other water attractions. Start and finish lines Boulevard 1 mile south of Fleishhacker Pool. The off Yacht Harbor at the Marina. world's champion shot gun experts vie for valuable All Day Pacific Coast Championship Bowling Tourna- prizes and highest honors. Chairman, Joseph Springer. ment, 115 Jones Street. Prizes, silver and gold, silver and bronze medals. All Day Grand Russian Yarmarka (Russian Fair), Sig- S. Navy Inter-Ship Baseball Cham- mund Stern Grove, Sloat Boulevard and Nineteenth A.M. and P.M.—U. pionship. Avenue. Depicting a bit of old Russia before the revo- 10:00 A.M. Yacht Races for smaller classes. In San Fran- lution and the part Russians have played in the History cisco Bay off Marina. Entries from the entire Pacific of San Francisco. Displaying Russian art and culture Coast vie for valuable prizes. Can be seen from shore- Native Russians in costumes presenting folk songs, line of both sides of bay. Chairman, Clifford Smith. dances and versatile entertainment. Take No. 17 or Northern California Horse Shoe Pitching No. 12 car direct to grove; also K car. 10:00 A.M. Park. Men and women All Day Pacific Coast Invitational Handball Tournament. Championship, Golden Gate Silver Trophies. Chair- Y. M. C. A. Courts, Golden Gate Ave. and Leaven- contestants. Prizes Fiesta Cup worth Street. man, A. F. Heuer. 10:30 Massed Air Flight of Los Angeles Sheriff's .All Day Marvelous Marin Fiesta. All Marin County holds A.M. Squardon and Los Angeles Women's Auxiliary "Open House"— Street singing, dancing, entertainment Posse Sheriff's Posse. A.M. and P.M.—U. S. Navy Intership Baseball Cham- Corps and San Diego Air pionship, City Play. 7th and Harrison Streets, Chestnut 11:00 A.M. Special Worship. All Churches. Army-Navy and Buchanan Streets, 17th and Carolina Streets. participation. Games, 11 AM. Arrival at San Francisco Municipal Airport of 1 1 :00 A.M. California Cup Competition Soccer Aerial Cavalcades from all sections of Pacific Coast. Ewing Field. Masonic Avenue near Geary Street. 12 Noon to 12 Midnight Industrial and Manufacturers' Douglas Aircraft of Los Angeles versus Union Espanola Exposition. Dreamland Auditorium, Post and Steiner of San Francisco. Don Cameron, Chairman. Streets. 12 Noon to 12 Midnight Industrial and Manufacturers' 1 P.M. Northern California Championship Horseshoe Exposition. Dreamland Auditorium, Post and Steiner Pitching, Golden Gate Park. Streets. 2:00 P.M—Frontier Days Wild West Show, Crissy Field. 1 2 Noon Gala Yacht Parade in San Francisco Bay, off Wild West roping and shooting— Hard-Rock hand- Marina. drilling contest, a really old-time thrilling competition 1 :00 P.M. California Soccer Championship Cup Games, revived—and for the championship of the West. Also Ewing Field, Masonic Avenue near Geary Street. an Internatoinal Redwood Log-Sawing contest never 1:30 P.M. Baseball, Seals vs. Oakland. Double header. seen before in any metropolis. Admission 50 cents. Seals Stadium, Sixteenth and Bryant Streets. (Continued on Page 16-A) 'JULSLSULOJLajlJLajLSLiLSiSUl&SJUiSJL^^ 15- The Sport Thrill of the Fiesta!! MIDGET AUTOMOBILE RACES (on America's fastest short track) at-> MOTORDROME MONDAY AFTERNOON, MAY 31st 2:30 P. M. 12 EVENTS INCLUDING THE MAIN EVENT OF 50 LAPS Crashes ! Smashes ! Thrills ! Cream of the Pacific Coast Big Track Drivers In a Terrific Duel fior the Championship of the Fiesta DONT MISS THIS EVENT! Reserved Seats Phone Reservations Now to Motordrome, VAlencia 9676 By street car—take Municipal "H" or White Front car No. 25. By auto—South on Tenth street to Potrero, south on Potrero to Jerrold, left on Jerrold to Motordrome. ——————— — A ——————— — nnnnnrTnrinririnsTnnnnnnnnnrinri^^ nrrinnnnnnrs FIESTA PROGRAM (Continued) 2:00 P.M.—Memorial Services honoring the memory of 10:15 A.M. Junior Colleges and High School 12-Oar those men killed in building the Bridge a ceremony Cutter Pulling Races. Course: Golden Gate Bridge at of religious character, with children from all the schools St. Francis Yacht Club at the Marina. Prizes: Golden in San Francisco and representatives of Organized Gate Bridge Fiesta bronze medals. Chairman, W. Labor participating. Lenhart. (a) Ceremonies at Crissy Field. 11 A.M., I P.M., 2:45 P.M.—California foccer Champion (b) Unveiling of plaque. Cup, Ewing Field, Masonic Avenue near Geary Street. (c) Prayer (or dead on Bridge. School children will 12 Noon Firing of National Salute at Presidio. drop garlands into the waters flowing under the 12 Noon to 12 Midnight Industrial and Manufacturers' Bridge. Exposition. Dreamland Auditorium, Post and Steiner 2:00 P.M.—Pacific Amateur Association Individual Swim- Streets. ming Races. Chairman, Gus Rissman. Fleishhacker Pool 1:30 P.M. Baseball, San Francisco Seals vs. Oakland. at Ocean Beach, south of Golden Gate Park. Swimming Double header. Seals Stadium, Sixteenth and Bryant Sts. Races for men and women. Special races for Navy men. Walter Mails, Master of Ceremonies. Diving exhibition by Miss Marjorie Gestring, 1936 1:30 P.M. Grand Military Parade. The Eleventh Cavalry Olympic Games Women's Low-Board Diving Cham- from the Presidio at Monterey consisting of 500 mounted pion, and Miss Ruth Jump, Women's National High- soldiers—ofEcers and enhsted men from the Fleet—the Board Champion. largest naval marching unit ever seen in San Francisco 2:45 P.M. California Soccer Championship Cup Ties, —colorful National Guard battalions—California Grays, Ewing Field, Masonic Avenue near Geary Street. Boy Scouts, Sea Scouts, semi-military organizations pan 3:00 P.M. Marin Music Chest, Forest Meadows, San in review before Crissy Field grandstand. Line of march Rafael. The San Francisco Symphony Orchestra, Pierre from Van Ness Avenue and Union Street, north along Montoux conducting, and the glorious voice of John Van Ness to Francisco, west to Franklin, north to Bay Charles Thomas, baritone. Street, west to Buchanan, north to Marina Boulevard, 8:00 P.M. Illiunination by Fleet. and thence west to Crissy Field to reviewing grand- 8:00 P.M.—Massed Band Concert, Civic Auditorium. stands. Admission free to grand-stands. 8:30 P.M. Final Performance of the Dramatic Pageant, 2:30 P.M. Midget Motor Races at Motordrome, Bayshore "The Span of Gold," in Redwood Grove Theatre at Boulevard and Army Street. All the thrills and spills of Crissy Field, with JOHN CHARLES THOMAS, MAR- auto racing. Popular prices. GARET O'DEA and cast of 3000. 3:00 P.M. United States Navy 12-Oar and 8-Oar Cutter 10:00 P.M. Gorgeous Fireworks Display and Illimiina- Pulling Races. Man-of-War Row, San Francisco Bay tion of Bridge. south of Ferry Building. Crews from battleships and cruisers. Prizes: Olympic Club Trophy for 12-oar bat- MONDAY. MAY 31 tleship crews; Golden Gate Bridge Fiesta Trophy for 8-oar cruiser crews. Chairman, Joseph Hickey. All Day Pacific Coast International Handball Tourna- — 8:00 P.M. Illumination by Fleet. ment. 8:30 P.M.—Professional Prize Fights. Tourna- Feature bouts. Civic All Day—Pacific Coast Championship Bowling Auditorium. ment, 115 Jones Street. All Day United States Navy Inter-Ship Baseball Cham- TUESDAY. JUNE I pionship. Continuing games at city playgrounds at All Day Pacific Coast Championship Bowling Tourna- 7th and Harrison Streets, Chestnut and Buchanan ment, 115 Jones Street. Streets and 17th and Carolina Streets. All Day U. S. Navy Inter-Ship Baseball Championship, 9:00 A.M. Golden Gate Bridge Fiesta Skeet and Trap City Playgrounds. Admission free. Shooting Championship, Lake Merced, off Skyline 12 Noon to 12 Midnight Industrial and Manufacturers' Boulevard, one mile south of Fleishhacker Pool. Exposition. Dreamland Auditorium, Post and Steiner Gate Bridge Fiesta Marathon Relay. 9:30 A.M. Golden Streets. Starting at Court House, San Rafael, Marin County, 2:30 P.M. Children's Spring Festival, Crissy Field at the over Golden Gate Bridge and finishing about 11 A.M. Presidio. Under auspices of San Francisco Recreation at Crissy Field, San Francisco. Teams consist of 5 run- Commission. 15,000 children in gala, colorful, inspiring ners each. Distance 18 miles. Prizes: Golden Gate Folk Songs, Dancing, Music and Sparkling Entertain- Bridge Fiesta gold, silver and bronze medals. Chairman, ment. Adults 25 cents, children 10 cents. A. Maggiora. 4:00 P.M. Presentation of Plaque of General Liggett to All Day Russian Yarmarka (Russian Fair), Sigmund the City of San Francisco by Army and Navy Club (City Stern Grove, Sloat Boulevard and Nineteenth Avenue. Hall). Presented by Commodore George Bauer, presi- A picturesque spectacle of old Russian life and costumes. dent, Army and Navy Club. Received by Mayor Angelo Take No. 17 or No. 12 cars. J. Rossi. 10:00 A.M. Decoration Day Parade by United States 6:30 P.M.—Dinner to Warrant Officers of U. S. Fleet, Veterans and Decoration of Graves at Presidio. Line of St. Francis Yacht Club, Yacht Harbor. march from Van Ness Avenue via Lombard Street to 8:00 P.M. World's Championship Badminton Match; National Cemetary at Presidio. Committee Chairman, Jack Purcell versus Gerry Reed, Burke's Gymnasium, James B. McSheehy. 23 50 Geary Street. 10:00 A.M. Northern California Championship Horse 9:00 P.M.—Enlisted Men's Ball, Civic Auditorium. San Shoe Pitching, Golden Gate Park. Francisco's tribute to those who served their country. 10:00 A.M. Pacific Coast Championship Rowing Regatta. Two orchestras. Uniformed men free many thrilling Course of race: Golden Gate Bridge to St. Francis — features and entertainment. General admission $1.00. Yacht Club at the Marina. Best club crews in the West participating. Prizes: Pacific Oarsmen Association tro- WEDNESDAY, JUNE 2 phies and medals. Chairman, Henry Kantner. All Day Pacific Coast Championship Bowling Tourna- 10:00 A.M. Golden Gate Invitational Swim. Starting at ment, 115 Jones Street. Lime Point, Marin County. Finishing about 10:30 A.M. All Day U. S. Navy Inter-Ship Baseball Championship. Fort Point Presidio, San Francisco. Distance about one 9:30 P.M. —Formal Military and Naval Ball. To do honor mile. Fourteen best local open-water swimmers compet- to two branches of the Nation's Armed Defense. Elks' ing. Prizes: Golden Gate Bridge Fiesta fold medal to Club, Post Street, near Powell. each swimmer finishing the race. Chairman, George 12 Noon to 12 Midnight Industrial and Manufacturers' Lineer. Exposition. Dreamland Auditorium, Post and Steiner Sts. UlSJLSLSLSLSiSiSiSLSlJiSUiSUlSlJiSiSiSiSiSlS^ 16- CALIFORNIA REDWOOD SEQUOIA BIG TREES World Famous Dining Room where guests from all of the forty-eighl states and from twenty-five to thirty foreign countries dine every year /^^ ' HE CUT of the dining salon does not do it justice. Many world travelers have told us that it was k3/ j the most beautiful and outstanding thing that they had seen during their entire trip around the world. Someone described it as a "poet's dream of a place to eat." The mountain brook that runs through the dining room is fed by mountain springs, and the song it sings gives you restful and peaceful environment. A thousand natural ferns, some higher than you can reach, nestle in the banks close to the water. The dining room is enclosed with the Redwood in its natural state. View of Dining Room available to Diners only. RECREATION AMID SCENES OF NATURE'S BEST OFFERINGS THE LODGE has just completed several very modern cabins with bed room, dressing room and bath and cottages with living room with fireplace, bed room, dressing room and bath and shower. All of the new cottages are equipped with Beauty Rest mattresses and each has an individual porch. . . . The dance floor is large and roomy, a maple spring floor adding to the charm of the dance. The ball-room has a large fireplace built of natural boulder rock and the lighting arrangement is alluring. . . . Can you imagine anything more exhilarating than a dip in the beautiful swimming pool located on the grounds? The atmosphere, warm and delightful, impels a plunge. The pool is filled with clear as crystal mountain water. Patrons swim in this pool every day during the season. It is free to our guests. . . . Tennis courts are available on the grounds of BROOKDALE LODGE. . . . Great mountain trails for horseback riding. Seventy-five miles of these trails invite you. Saddle horses are available and riding instructors are at your disposal. Regulation charges for both horses and instruction. . . . Tennis, hunting and four golf courses are easily accessible over beautiful scenic paved highways. . . . OPEN ALL YEAR. Correspondence invited from fraternal, social, educational and ciiic organizations who are seeding a place well equipped for outings. Cottages and Rooms all heated and modern. BROOKDALE LODGE RATES: American Plan (Room and Meals in- cluded), from $5.00 to $10.00 each. Weekly rates. Brookdale, California Phone Boulder Creek 13 Also European Plan. On S. P. Bus Line to door DR. F. K. CAMP, Managing Owner HERE ABOUNDS ETERNAL SUNSHINE SOFT REFRESHING BREEZES NATURAL BEAUTY jTTTOTrrrinnnnnsTSTnrHTnr"" 'THE SPAN OF GOLD" o^ Pageant of The Golden Gate Bridge MAY 27—28—30 — 8:30 P.M. At Redwood Grove Theatre, Crissy Field, Presidio Musical Score By Book and Lyrics By CHARLES HART WILBUR HALL Soloists JOHN CHARLES THOMAS MARGARET O'DEA Staged By WILLIAM H. SMITH, JR. (Note: Historical accuracy, costumes and chronology have been modified to meet stage and acting requirements.) Production Manager KENDRICK VAUGHAN Director of Pageantry Stage Management Personnel Direction James J. Gill Robert L. Rose, William C. Todt William J. Varley James C. Morgan Speaking Cast Donald A. Breyer Varnum Paul Jack Moyles R. K. Hunter Stanley G. Breyer Paul Speegle PRELUDE VOICES OF AN UNSEEN CHORUS Tradition Charle Keenan Achievement Dwight Curo Promise Charles Mason Each of the following episodes is announced by Tradition. EPISODE I INDIAN LIFE EPISODE III — DAYS OF THE DONS 1. arrive for a Fiesta. 1. The Medicine Dance. The Guests 2. Traders display their goods. (Arranged by Le Barrie Studio.) 3. A Bolero is danced. 2. The Summons to a Council of the Chiefs (Arranged by Le Barrie Studio) 4. Arrives and is Greeted by the Don. The Chief -- Lesli' ack Fremont The Don Edward Couvarubias The Messenger Gerald McGavran Fremont John Buttomer 3. Tribe Departs. The 5. Song, "La Culpa" Margaret O'Dea 6. The Fandango. EPISODE II — THE CONQUISTADORES (Arranged by Le Barrie Studio) I . The Cross is Raised in the New Land. EPISODE IV — THE RUSSIANS—FORT ROSS 2. Ayala Reports to Rivera and Serra. 1. A Settlement is Growing. Ayala Edward Scharetz 2. The Envoy announces the failure of his Plea. Rivera Edward Jacobson The Envoy Michael Vajenoff Serra John Charles Thomas The Priest Serge Donskoy A Russian Anatole Kanshin 3. Song, "Prayer of Father Serra.' 3. Songs of the Fatherland. John Charles Thomas (Excerpt from "Sadko" arranged by 4. The March of the Missions Chorus, Federal Paul Shulgin) Theatre Project. 4. Spain Commands them to Leave. (Continued on Page 18-A) PAINTING BY IRVING SINCLAIR This Beautiful Oil Painting of Golden Gate Bridge in full color, on heavy coated paper, suitable for framing (newspaper size), nnailed to any point UNION OIL COMPANY in U. S. or Canada for PACIFIC GRAVURE CO. OF CALIFORNIA < 325 Minna Street 50 San Francisco, Cal. SODIUM VAPOR LUMINARIES PROVIDE THE EFFICIENT HIGHWAY SAFETY LIGHTING of the GOLDEN GATE BRIDGE and the SAN FRANCISCO-OAKLAND BAY BRIDGE GENERAL ffi) ELECTRIC "THE SPAN OF GOLD"^Contmued c^ Pageant of The Golden Gate Bridge EPISODE V — THE BEAR FLAG REBELLION EPISODE VII— THE BUILDERS 1. in 1. Mission Bells sound an early service and Vallejo Crowds a San Francisco Street await the salutes the Flag. arrival of a Steamer. 2. The Immigrants arrive and are welcomed by 2. A Carriage drives past and the Stage arrives. Vallejo. 3. The Major tells a Citizen the news. Vallejo - Burt Bishop The Major - Emmet McFarland Immigrant _ Edward J. McLean A Citizen Ralph Castberg 3. The Children's Dance. 4. Statehood. (Arranged by Lucille Byrnes Studio) 5. The Town Celebrates. 4. The California Republic is proclaimed. 5. Song, "Bull Team Man" EPILOGUE John Charles Thomas The Message of Tradition. 6. Arrival of American soldiers from Monterey. The Message of Achievement. The Message of Promise. EPISODE VI GOLD — The Hymn of the Rainbow. I. A Mi is built for Sutter. John Charles Thomas and Chorus 2. Marshall finds gold in the race and tells Sutter. Illumination of the Bridge. Marshall John Deasy Stage Lighting Effects by Sutter _ Milton Burgkart Laurence D. Lewis 3. The workmen overhear the story. Chas. J. Holzmueller 4. The March of the Gold Seekers. William Kimball ^T^^15 61^^19 Properties by Sound Equipment Supervision William C. Todt Carl Langevin Company Designer of Costumes Sound Technician Kenneth G. Hook O. A. ArrigonI Settings and Scenery Effects by Stage and Auditorium Plans and Construction by Edgar P. Nelson, Design Clyde Healy and Chas. T. Magill Nelson, Green & Co. Redwood Trees Construction by J. L. Stuart Manufacturing Co. Bridge Lighting Effects by Tirey L. Ford Concert Master and Assistant Orchestral Director John B. Worden Eugene Heyes Chas. T. Lucas Direction of Indian and Spanish Dances The Orchestra is directed by the Composer Le Barrie Studio of the Dance Stage Crew from Direction of Children's Dance and Children I. A. T. S. E. Local 16 Lucille Byrnes Studio of the Dance ACKNOWLEDGMENTS Director of Chorus E. P. Fulton, Federal Music Project To Sherman, Clay & Co. for the Hammond Organ. To Dohrmann Hotel Supply Co. for properties. Director of Russian Chorus To Blindcraft for baskets. Paul Shulgin To Railway Express for the Stage Coach. 18-A ] Say "GEAR-AR-DELLY" to the Vendor iHAI CREAM CAKES IBS MILK CHOCOLATE 5^ COCOA. 5^ AM ;4^'^ Made by the Makers of GHIRARDELLI'S GROUND CHOCOLATE and NUMALT D. GHIRARDELLI CO. San Francisco Since 1852 Ui Kennel ClniI Opening May 31. 1937 South San Francisco First Race — 8:15 each night June 1st (Tuesday) May 31st (Monday) 8:15 P.M. Greyhound Racing Baden Kennel Club. 8:15 P.M. Grand Opening Greyhound Racing June 2nd (Wednesday) Baden Kennel Club, South San Francisco. 8:15 P.M. Greyhound Racing Baden Kennel Club. — iTTinrsTnrsirinnnnnnnnnnnnrvinn^^ "THE SPAN OF GOLD" PARTICIPANTS EPISODE I. INDIAN LIFE Lillian Compagno Frank Ghilardi Emile Labataille June Crawford Cecelia Gibbons Joe Laboviz Irma Cresei L. H. Gilmour Mr. Laclergue Ed Castiau Marie E. Green Edmond Lasalle Jack Creedon Linda H. Gross Helen Litzeblad C. Colin L. F. Guedet Mrs. M. Lyons E. Colin Alexina Hachette Emerald Madsen Galliano Daneluz Leila Hachette Rose Manford Irene Daneluz John Halloran Carl Mantz James H. Daniels Georgiana Harmon Joe Marshall Howard Dimich Ellen Hart Farnsworth Al Martina Pearl Dimich Eva J. Hartig Lena Mau Lillian Donovan Jeanette Hartig Joe Murray Thelma Abbott D. Dowrick Mary Hennessy Claire Medeiros J. A. AUiguie Linda Dowrick Mabel Henry Jean Mildred Alvin Allstead William E. Drayton Joe Henwood Albert Mialocq F, Ruth Anderson Henry G. Eierman Marian Henwood Charlotte Mialocq Olga Anderson Hattie A. Elder Charles Hickley Joe Milson E. G. Bean W. Elligeroth Robert Kitchens Sophie Moeller Peter Bernard Jack Ellis Geojean Ingham Irene McCartney F. L. Blank S. A. Emlay Marguerite Irish Bertie McConnell Edward Borba John English Melba Irish F. McGavian Louis Borba Elsie M. Epting Marge Irish Lottie McSaughlir Juanita Bose W. H. Fahlbusch Clara Irish Thomas McLaughlii Vivian Bose John Fambrini Ray Janetti James McNulty Lillie Brill Louis Jenson Frank McPartland M. Burgkart Catherine Frank Loretta Johnson Emily Nealon George J. Cabus Mamel Frahm Katherine Keating James F. Nelson Frances Cavagnaro A. O. Field H. Koss Bessie Neuman Lillie Cavagnaro J. Audrey Chavis Mary Garvey Anna G. Kriner Bertha Peters Rose Cirghino Marion Georgi Bill Kruse Karl Peters EPISODE II. Conquistadores Soldiers from Sixth Coast Artillery. Fort Winfield Scott Privates: Hanley Loss Allen Inspector Merchant 'osTTTBinnnnnnnnnr o I o a PACIFIC STATES FIREWORKS CO. Geo. E. Billings Co. 312 CALIFORNIA STREET Day and Night Phone Los Gatos 42o SAN FRANCISCO AND OFFICIAL PYROTECHNISTS CosGROVE & Company, inc. TO THE 343 SANSOME STREET SAN FRANCISCO GOLDEN GATE BRIDGE FIESTA CELEBRATION Associate Insurance Brokers for Golden Gate Bridge and Highway District everything in FIREWORKS T/»^ OFFICIAL SANDWICH /or ^^^ . GOLDEN GATE BRIDGE FIESTA ! ! TZ»^ OFFICIAL SANDWICH /or ;/o//r NEXT PARTY ! ! WHETHER for cocktail time—tea-bridge or any social entertaining in the afternoon or evening, the smart hostess within reach of the phone, may have on short notice an appetizing vari- ety of delicious canapes—crisp cheese rolls or dainty triangular closed party sandwiches. FOR serving six—sixty or six hundred, luncheons, DUCHESS cocktail parties or midnight suppers are made more perfect with—FAMOUS DUCHESS SAND- SANDWICHES WICHES. For your next party, big or small, call PRospect 2131 for an experienced organization, equipped to serve your most exacting requirements intelligently and economically. PASTRIES . . SALADS . . PUNCHES and COMPLETE CATERING SERVICE AVAILABLE AT ALL TIMES PRICES QUOTED DUCHESS SANDWICH CO. SAN FRANCISCO 11 OAKLAND 1438 CALIFORNIA ST. I 2403 GROVE ST. PRospect 2131 II HIgatel927 ^ nrtnnnnririririnnnrvTrinnririnnnr^^ b innnnnr\ ———•• —— -BTTa fl a &&6-6-6-a-6-6-6-innrTnrtnnrinfinnrinnr6-tririf^ Section D— Two Processions of Lanterns Jos. P. McQuaide Post V.F.W. Drum Corps One Procession of Banners SACRAMENTO C. OF C. FLOAT Three Processions of Parasols Montie Montana's Mounted Troop, North Hollywood Two Processions of Gongs CHINESE FLOAT DIVISION NO. 7 DIVISION NO. 11 Stag Officer, W. Earl Messenger Section A Staff Officer, Robert Gray Sonora Union High School Band Section A Kern County Rangers, Mounted Olympic Club Band SOLANO COUNTY FLOAT CALIFORNIA OIL Si GAS ASSOCIATION FLOAT Section B Section B Gustine Chamber of Commerce Drum Corps Carmen's Union Division No. 1004 Drum Corps Gustinc Drill Team INTERNATIONAL LONGSHOREMEN'S ASSN. STOCKTON FLOAT FLOAT Section C Section C Union Band The Salvation Army Band SANTA CRUZ CHAMBER OF COMMERCE FLOAT The Salvation Army Marching Unit Section D PEACE BALLOT COMMITTEE FLOAT Independent Order of Foresters Drum Corps Section D Municipal Railway Independent Order of Foresters Drill Team Drum Corps Independent Order of Foresters Ladies Drill Team Gaucho Club Mounted Troop Juvenile Drill Team RAILWAY EXPRESS AGENCY, INC. FLOAT SAN JOSE CHAMBER OF COMMERCE FLOAT DIVISION NO. 12 Louis Oneal's Mounted Troop Staff Officer, Eddie Love DIVISION NO. 8 Section A Southern Pacific Club Band Staff Officer, BuRR MouLTHROP SLAVONIC ALLIANCE FLOAT Section A Potrero Hill Marchers Sequoia Union High School Band Section B Old Glory Post V.F.W. Drill Team SAN COUNTY FLOAT I.O.O.F. Girls Drum Corps MATEO Patriarchs Militant Section B I.O.O.F. FLOAT Piedmont High School Bagpipe Band BERKELEY FLOAT Section C CITY OF Columbia Park Boys' Club Band Section C PAQFIC GAS & ELECTRIC CO. FLOAT San Francisco Boys' Club Band HOTEL CLAREMONT FLOAT Section D West of Twin Peaks Post No. 23 J Algerian Patrol Section D FILIPINO COMMUNITY OF SAN FRANCISCO Twin Peaks Parlor Drum d Bugle Corps CITY OF OAKLAND FLOAT FLOAT DIVISION NO. 13 DIVISION NO. 9 Staff Officer, Louis Goldstein Section A Staff Officer, Herbert Benjamin Sunset Post American Legion Drum Corps Section A Sunset District Mounted Troop Alhambra High School Band, Martinez SUNSET DISTRICT FLOAT Contra Costa Sheriff's Mounted Posse GREATER SAN RAMON VALLEY CHAMBER OF Section B COMMERCE FLOAT Union Band A. CARLISLE & CO. FLOAT Section B Section Richmond High School Band C Gruppo Giovanile Band Pittsburg Junior Traffic Patrol Italian Marching Unit ANTIOCH CHAMBER OF COMMERCE FLOAT FEDERATION OF ITALIAN SOCIETIES FLOAT Section C— Union Band Section D Mission Parlor N.D.G.W. Drum Corps Blessed Amelda YLI Drill Team Mission Parlor Drill Team Castro Family, Mounted STORES, INC. FLOAT MOUNT DIABLO CEMENT CO. FLOAT SAFEWAY Section D— DIVISION NO. 14 91st Division A.E.F. Drum Corps Staff Officer, JOSEPH Harowitz LAFAYETTE BUSINESS MEN'S ASSOCIATION Section A FLOAT San Francisco News Carriers Band NEGRO BUSINESS ASSOCIATION FLOAT DIVISION NO. 10 Section B Stajf Officer, J. Thos. McFadden Utopia Drum Corps, South of Market Section A Marina Merchants Mounted Troop Boy Scouts Scottish Drum Corps MARIN DELL MILK CO. FLOAT Mounted Troop No. 90 Section C Colonial Boy Scout Drum Corps Girls High School Drum Corps Massed American Colors Girls High School Drill Team Boy Scout Drum d Bugle Corps OTTO GREULE TUMBLING STUDIO FLOAT BLINDCRAFT FLOAT Section D Section B Union Band Staf Oficer, Ross Wright WARRENCRAFT BOAT COMPANY FLOAT Mounted Chinese Color Guard REAR POLICE GUARD Chinese Band FINIS ISLSiSlSLSiSiJUiSiSiSiSUUiJiSiSiSiJUlJ^^ 22'A [Ctpyrithi 1937 Mculmj BOYES HOT EDWARDS SPRINGS For Cure For Rest For Pleasure Two blocks from Sonorrn Mission Inn and other moderately priced resorts NATURAL HOT RADIO ACTIVE WHITE SULPHUR MINERAL WATER A Natural Alkalizer for Super- Aciiiily Recommended for Nervous Disorders, Arthritis, Neuritis, Rheumatism, Gout, Etc. Graduate Swedish Masseur and Masseuse Swim in World's Largest Mineral Water Plunge DANCING SODA FOUNTAIN BAR BoYES Springs Mineral Water, Carbonared and botded is the All-American Mixer Phone Sonoma 216 Upper left—Bridge from above Old Fort Winfield Scott. Upper center — Massiveness of the giant towers. Upper right—San Francisco tower. Below—General view, showing San Francisco anchorage during coiu-se of construction, in the foreground, with the South pylons, start of work on South tower, and Marin tower in distance. 24-A "Talk of the Town" 25th Ave. and Cle tSt ANCHOR TAVERN THE GREB-BIE SHOP A. H. Albertson, Prop. "LITTLE CORNER" Open from 7 a.m. to 2 a.m. and our famous DRESSES - COATS - HATS 2280 Chestnut St.—End of F Car Line TEMPTATION ICE CREAM At Lowest Modern Prices We Aim to Please Phone Fillmore 9520 WE MAKE IT also Lunches Specializing in Large Sizes A. Ql'e & H. Lew Phone CHima 1633 H. V. Inc. CARTER CO., PERSONAL SHOPPING ON Montgomery Garage rm. Garden and Golf Course Equipm APPROVAL 52 BEALE ST.. San Francisco DAY & NIGHT STORAGE & REPAIR All Wor^ Guaranteed - Reasonable Charges PACIFIC PIPE CO. SlS-517 POST ST. FRANKLIN 3055 528 Jackson St. 831 Montgomery St. 201 FOLSOM ST. Neptune Meter Company Compliments Thomson Meter Corp. WHAT THEY SAY PRESSROOM WEEKLY ABOUT 50 West 50th Street New York City, N. Y. Finocchio's?? Xtaniifactiirers of THE SURF TRIIM-NT AND LAMBERT ALWAYS SOMETHING at the WATER METERS DIFFERENT Beach NEPTUNE LIQUID METERS Oil - Gasoline - Syrup 406 Stockton Stree Hot Water DOuglas 9222 • LOWRIE PAVING CO. I'Aciiic CoAsr Branches 320 Market St. 701 East Third St. Compliments San Francisco Los Angeles 1540— 16th Stkeet 1519 N. W. Johnson St. ED KENNY San Francisco Portland, Oregon JOHN OLSEN FLORIST 1702 DivisADERO St. Phone WEst 0633 Cervelli's Cocktail Lounge LIVE at South San Francisco The Industrial City Beautiful Home Sites and Factory Sites 3309 Fillmore Street, near Lombard A ° bridging the Golden GatLj THE STORY BEHIND THE CONSTRUCTION OF THE SPAN A N AGE-OLD challenge to the genius of man On December 20, 1924, Secretary of War John ' * and engineering science has been answered in W. Weeks notified the committee of the War completion of the Golden Gate Bridge. Department's approval of the project. Actual In- From time to time during the past century corporation of the Golden Gate Bridge and High- dreamers have suggested the feasibility of a bridge way District was delayed by litigation instigated by across the famous harbor entrance. In 1869 San opposing interests until December 1928. Francisco's own "Emperor Norton" in one of his Boards of Supervisors of the various counties proclamations "commanded" that a bridge be built whose citizens had voted to become a part of the across the Bay of San Francisco, not specifying District appointed directors who held their first where. meeting January 23, 1929, and organized. It was not until 1917 that the proposal gained Proposals were Invited from eleven of the real momentum. The late M. M. O'Shaughnessy, Nation's leading bridge engineering firms. After then city engineer of San Francisco, invited Joseph an analysis Joseph B. Strauss of Chicago was se- B. Strauss, builder of hundreds of bridges through- lected on August 15, 1929, as chief engineer. out the world, to tackle the problem. Leon Molsseiff and O. H. Ammann of New York Together they estimated the cost within a prac- and Prof. Charles Derleth, Jr., of the University of tical range and capacity would be $25,000,000 to California College of Engineering were named as $30,000,000, and concluded that the main span consulting engineers. necessary would be at least 4000 feet. The engineering board met in San Francisco Edward Rainey, then secretary to the late Mayor shortly afterwards and determined upon the basic Rolph, became interested, and secured support of design of the bridge. Subsequently, in accordance Supervisor Richard J. Welch, now a San Francisco with provisions of the bridge act, a three cent tax Congressman. was levied on taxpayers and later a two cent tax. This was used to cover preliminary engineering, The following year Strauss made his original legal and other work. reconnaissance. A field staff was organized by Strauss and speci- Welch introduced a resolution in the San Fran- fications made for diamond drill borings to deter- cisco Board of Supervisors August 25, 1919, pro- mine conditions for piers and anchorages. Bids for viding that the City and County of San Francisco mine conditions for piers and anchorages. undertake preliminary surveys to furnish Strauss with Information necessary for a more definite study. On February 12, 1930, the engineering board met and passed on borings and presented them to Further studies by Strauss followed, and findings the board of directors with a preliminary report of were printed in a booklet Issued jointly over the the geologist. Prof. Andrew Lawson of the Univer- signatures of Strauss and O'Shaughnessy. sity of California. After lengthy studies, Strauss submitted a pre- On April 15, 1930, application was made to the liminary sketch and estimates In June 192 1 . The late Secretary of War for approval of the approach Mayor Rolph showed his enthusiasm by issuing a road plans through the two military reservations. call for a mass meeting at Santa Rosa January 13, On May I application for approval of the bridge 1923, to consider ways and means of carrying the clearances for navigation were filed. project forward. Shipping Interests asked a special hearing on the Representatives of 21 counties attended, and the clearances, which was held by the Army Engineers Bridging-the Golden-Gate Association was formed. June 30, 1930. On August II the same year the A bill was introduced in 1921 in the California War Department Issued the final permit fixing the Legislature, creating an incorporated bridge dis- clearances. trict to finance, construct and operate the project In November 1930, the proposal for a $35,000,- as a public toll bridge. State Assemblyman Frank 000 bond issue was submitted to the voters of the L. Coombs of Napa was the author of the bill, counties comprising the district, and the issue car- which became a law the same year, and was ried overwhelmingly. Bidding plans were prepared, amended in 1925 and again in 1931. and first bids received in July 1931. A taxpayers In the spring of 1924 San Francisco and Marin suit followed before the work was awarded, and a Counties made a joint application to the govern- final court decision favoring the district was given ment for a permit fo bridge the Golden Gate. in July 1932. The Army Engineers held a hearing In San Fran- On January 5, 1933, actual construction of the cisco May 16, 1924. Bridge was begun. .a a.a-g-aji-aj.8.fl-fl.B-i)-(i-fl-fl OQOpgB BaoooooogBOflooQooopooQOflnoaoooonoflOQPQPO BOQQQOQooQQoo q o_p_J 25- ——— ——— FIESTA NIGHT PARADE i c SATURDAY MAY 29, STARTING 8 p. m. PARADE COMMITTEE W. H. MOULTHROP Parade Director Assistant Parade Directors Adjutants Seth L. Butler Edward L. Siller Cyrus Voorhies Harry Voorhies Chief Aides Harry Ridgway E. J. Guidotti MARCHING CONTINUITY DIVISION NO. 1 Section C 1st Battalion Stag Officer, William J. Quinn Canadian Scottish Band, Victoria Section A CITY OF RENO, NEVADA FLOAT Reno Rodeo Color Bearers Police Band RENO RODEO FLOAT Police Drum Corps Reno Rodeo Uniformed Mounted Troop Chief of Police Wm. J. Qumn, Mounted Section D Mounted Police Color Guard Seattle, Washington Drum Corps Mounted Police Company Seattle, Washington Drill Team Company of Foot Policemen Section E Parade Director W, H. Moulthrop, Mounted Oregon Participation Parade Staff, Mounted DIVISION NO. 4 Section B Stag Officer, Ed. W. Boney Official Fiesta Band Section San Francisco Sheriff's Mounted Posse A In Automobiles Fresno State College Band REDWOOD EMPIRE ASSN. MARKER Governor Frank F. Merriam, Mayor Angelo Rossi J. Section B Chief Engineer J. B. Strauss, Wm. P. Filmer, Pres. Golden Gate Bridge and Highway District Tamalpais High School Band MARVELOUS MARIN, INC. FLOAT General Chairman Arthur M. Brown, Jr. San Rafael High School Band Admiral A. J. Hepburn, USN and Aide California Nautical School Marching Unit Rear-Admiral A. St. Clair Smith, USN and Aide SAUSALITO NEWS FLOAT Major General Geo. S. Simonds, USA and Aide Sea Point Parlor N.S.G.W. Drum Corps Brig. General Douglas McDougal USMC and Aide Lagan Drill Parade Staff Radio Car Institute Y.L.I. Team Tamelpa Parlor N.D.G.W. Drum Corps THE LANG REALTY CORP. FLOAT St. Vincent's Unit CYO Drum Corps DIVISION NO. 2 Section C Stag Officer, C. C. Bradley Section A SONOMA COUNTY FLOAT Redman Order—Indian Costume Guard 6th Coast Artillery Band Castro Parlor N.S.G.W. Drum Corps 6th Coast Artillery Battalion Sonoma County Mounted Troop 1 1th Cavalry Band (Monterey) Precita Parlor N.S.G.W. Drum Corps 11th Cavalry Battalion (Monterey) RUSSIAN RIVER RECREATIONAL REGION Section B FLOAT Joan of Arc Institute YLI Drum Corps United States Navy, Battleships and other units Section C NAPA COUNTY FLOAT Stag Officer, Major B. Wilson J. DIVISION NO. 5 12th Battalion Marine Corps, Reserve Band 12th Battalion Marine Corps, Reserve Unit StaS Officer, John Pettit Section D Section A California Grays, Band Hopland High School Band California Grays, Marching Unit MENDOCINO COUNTY FLOAT QUEEN'S FLOAT Willits Drum Corps Section B LAKE COUNTY FLOAT DIVISION NO. 3 Section C Staff Officer, Jack Simmons Fortuna High School Band Section A HUMBOLDT COUNTY FLOAT Eureka High School Band Kitsilano Bnys" Band, Vancouver, B. C. DENVER, COLORADO, Eureka American Legion Drum Corps and Band FLOAT GARBERVILLE C. OF C. FLOAT Section B Section D Provo, Utah, High School Band Service Post No. 97 Drum y Bugle Corps SALT LAKE CITY, UTAH FLOAT DEL NORTE COUNTY FLOAT JUtH-g-a-iLg-g-gJi B,B.g_PJJ)a 8.0.8XB-8J,g.P.P.g-g,0JL0-0JL(ULlUJLOJULgJLflJU)JLOJL^^ 26 ——— —— DIVISION NO. 6 DIVISION NO. 9 Staff Officer, Eddy Martin Staf Oficer, Ross Wright Section A Section A Mounted Chinese Color Guard Shasta-Cascade Wonderland Participation Two Processions of Lanterns Section B Chinese Band San Francisco County Council American Legion Band 50 Chinese Girls in Costume with Lantern Los Angeles County Sheriff's Mounted Posse Two processions of Gongs West of Twin Peaks Post No. 23 3 Algerian Patrol CHINESE FLOAT LOS ANGELES COUNTY FLOAT Section C DIVISION NO. 10 Angels Boosters Club Band Staf Oficer, Robert Gray Kern County Mounted Rangers Section A Section D Olympic Club Band Stanislaus County Boys Band CALIFORNIA OIL & GAS ASSN. FLOAT SOLANO COUNTY FLOAT Section B Section E— 91st Division A.E.F. Drum Corps 91ST DIVISION FLOAT Lodi Union High School Band Loyal Order of Moose Drill Team Section C Women of the Moose Drill Team Union Band Lodi Post American Legion Drum Corps McKinnon Institute YLI Drill Team LODI GRAPE & WINE FESTIVAL INC. FLOAT Carmel Institute YLI Drill Team Carmen's Union Division No. 1004 Drum Corps INTERNATIONAL LONGSHOREMEN'S FLOAT DIVISION NO. 7 Section D Staf Oficer, W. Earl Messenger Columbia Park Boys Club Band Columbia Park Boys Military Unit Section A PACIFIC GAS 8C ELECTRIC CO. FLOAT Santa Cruz Fraternal Order of Eagles Drum Corps Fraternal Order of Eagles Drill Team SANTA CRUZ CHAMBER OF COMMERCE FLOAT DIVISION NO. 11 Staf Officer, Frank Field Section B Section A MacFarlane Nut Company, Bagpipe Band Islam Temple Shrine Band CITY OF ALBANY FLOAT ISLAM TEMPLE BANNER Section C Islam Temple Patrol Nevada City High School Band Islam Temple Chanters Old Glory Post V.F.W. Drill Team Islam Temple Arabians San Mateo County American Legion Auxiliary Drill Team SAN MATEO COUNTY FLOAT Section B The Salvation Army Band Section D Junipero Serra YLI Drill Team Emeryville Industrial Post No. 1010 V.F.W. Drum Corps BLINDCRAFT FLOAT Emeryville Post Auxiliary Drill Team SANTA CLARA COUNTY FLOAT Section C San Francisco Sciots Band Section E San Francisco Sciots Libyan Guard Toto's Pup Tent No. 8 M.O.C. Drum Corps Golden Gate Patrol No. 1 50 AHEPA Gen. Jacob Smith Post No. 83 Auxiliary Drill Team Rincon-Gabrielle Parlors N.S. 6? N.D.G.W. Drum Corps Louis Oneal's Mounted Troop NEGRO BUSINESS ASSN. FLOAT Section D DIVISION NO. 8 Mission Parlor N.D.G.W. Drum Corps Mission Parlor N.D.G.W. Drill Team Staf BuRR Moulthrop Officer, Phil Sheridan Council YMI Drill Team Section A Mission Parlor N.S.G.W. Drum Corps San Francisco Piedmont High School Bagpipe Band Mounted Troop CITY OF BERKELEY FLOAT DIVISION NO. 12 Section B— Berkeley Post American Legion Drum Corps Staf Oficer, Herbert Benjamin HOTEL CLAREMONT FLOAT Section A Section C San Francisco News Carriers Band Canadian Legion Drum & Bugle Corps United Irish Societies San Francisco Hussars Ulster Ladies Drill Team CITY OF OAKLAND FLOAT Cork Ladies Drill Team Section D I. R. A. Pipers Band Alhambra High School Band, Martinez RAILWAY EXPRESS AGENCY, INC. FLOAT MT. DIABLO CEMENT CO. FLOAT Section B Section E Gruppo Givvanile Band Fraternal Order of Eagles Drum Corps, Crockett Italian Uniformed Marching Unit Castro Family Mounted Troop Sacramento Branch No. 29 Italian Catholic Federation Section F Drum Corps Livermore Eagles Cowboy Drum Corps Italian Catholic Federation Drill Team o LIVERMORE CITY FLOAT FEDERATION OF ITALIAN SOCIETIES FLOAT (Continued on Next Page) '^O-g-g-OJULa-g-fi-iLg-iLa IJgO 08 80 8 880000 08008000 00000000000000 ooooooopoo o o o o o q p p Quo"/ 26'A 'oooinnrsinnnnnnnsinn^ o The Golden Gate Bridge Is Opened (Continued from Page 9) with California's glamorous Southland, and of the Confronted with San Francisco's long record of final link the Bridge makes in a smooth, unbroken festivals, world famous festivals of gaiety and joy, highway between Canada and Mexico. a Citizens Fiesta Committee, appointed by Mayor Future generations will see with astonishment the Angelo Rossi, undertook the task of making this full effect of the Goden Gate Bridge on the devel- celebration of the completion and opening of its opment of San Francisco and California and all spectacular Golden Gate Bridge, the most spec- Western America, and the cementing of amity and tacular ever held in the West. good will between three nations, the United States, Under the general chairmanship of Supervisor Canada and Mexico. Arthur M. Brown, Jr., the committee devoted to its To its builders and the engineers and especially task the spirit, courage, genius and indomitable to the man who conceived and designed it. Chief will that is God's gift to San Francisco and San Engineer Joseph B. Strauss, is owed a debt that can Franciscans. never be repaid. Much more than a civic celebration, however, is Completion of the Golden Gate Bridge de- this Golden Gate Bridge Fiesta. It was planned to manded a celebration of size and scope commen- be and is a giant community celebration in which surate with the Titanic structure. This, months ago, the people of the entire Pacific Coast join. San Francisco decided to hold, an unprecedented How well the Citizens Fiesta Committee has festival of triumph and rejoicing—the Golden Gate done its task may be seen and heard by the innum- Bridge Fiesta. erable eyes and ears of all who will. SAN FRANCISCO BAY BRIDGES COMPARISON Golden Gate Bridge S.F.-Oakland Bay Bridge Authorization .'Popular vote Legislative act Control District Board State Commission Finance by District Bonds Federal loan Total cost $35,000,000 $77,200,000 Length, abutment to abutment 8981 feet 23,000 feet Length, with approach roadways 7 miles 12 miles Longest single span 4200 feet 23 10 feet (2) Cantilever span None 1400 feet hieight of towers 746 feet 518 feet average Deepest pier, below water 118 feet 242 feet Largest pier 1 55x300 feet 92x197 feet With fender wall Number of piers Two main, 29 others 51, all types Vertical clearance (Min.) 220 feet 200 feet Vertical clearance (Max.) 246 feet 220 feet Cable length, maximum 7760 feet (2) 5732 and 4972 feet Diameter of cables 36 inches 283^ inches Weight of cables 22,000 tons 18,500 tons Wires per cable 27,572 17,464 Cable wire lenth, total 80,000 miles 70,815 miles Tension per cable 63,000,000 pounds 42,000,000 pounds Structural steel used 80,000 tons 1 52,000 tons Concrete 330,000 cubic yards 1 ,000,000 cubic yards Paint 60,000 gallons 200,000 gallons Excavation 51! ,000 cubic yards 6,038,000 cubic yards Employment, man hours 25,000,000 54,850,000 Vehicle facilities Motor vehicles only Vehices and electric trains Travel lanes Six and 2 sidewalks Six on upper deck Two on lower deck Work started January 5, 1933 July 9, 1933 Bridge opened May 27, 1937 November 12, 1936 l.fl-ILIULSLO-0-BJ)J)Xg-0JLgJLgJlO.8.8,g.O.IULtt.tt^^ 27-A — TTirrinrrnrsirirtnnnnrinnnrinrri^^ REDWOOD EMPIRE ALL-YEAR PLAYGROUND LINKED BY GOLDEN GATE BRIDGE ANOTHER dream comes true: The Golden Gate Bridge for- ever links the Northbay Redwood Empire counties with San Francisco—Southern Gateway to the Redwood Empire. The completion of the $35,000,000 Golden Gate Bridge crystallizes a new era of progressive development and expan- sion throughout San Francisco and Northbay counties (Red- wood Empire). For years, daring and adventurous leaders in this region, with the clear vision and courageous determination of their Western pioneer forefathers, spent freely of their time, effort, energy, thought and funds—to crystallize sentiment in favor of the Golden Gate Bridge project, which finally resulted In the formation of the Golden Gate Bridge and hlighway District. The Officers and Directors of the Bridge District, together with the Chief Engineer and staff, have brought this huge project to successful conclusion, with the support of the Boards of Supervisors, taxpayers and others in the six Bridge District counties. Leaders, comprising the personnel of the Redwood Empire Association (official highway negotiating agency for the nine counties) have been a vital factor In obtaining millions In State and Federal highway appropriations for the construction of the Redwood Empire System of hiighways, serving the Golden Gate Bridge. Difficult engineering feats characterized construction of these highways. Streambeds were moved, rock cliffs and mountains were blasted, deep canyons and wide rivers were bridged, big trees were felled and acres of dense forest undergrowth were hewn. The Redwood Empire Is duly grateful to State and Federal officials and engineers for these Improvements. The ever-increasing volume of tourist and vacationist traffic, built up over a period of years by the Redwood Empire Asso- ciation's publicity and advertising schedules, "earns" the high- ways construction appropriations requested by the counties. This already built-up traffic volume will contribute materially to the financial success of the Golden Gate Bridge, which is dependent upon toll-paying traffic. The Golden Gate Bridge forever eliminates the last major water barrier in the Redwood Empire System of hiighways, an important network in the Pacific Coast System of hiighways between Canada and Mexico. The Golden Gate Bridge and connecting highways will carry millions of visitors to an extraordinary variety of natural, scenic and historic attractions and recreational areas through- out the Redwood Empire. The Redwood Empire embodies these nine counties: San Francisco, Marin, Sonoma, Napa, Lake, Mendocino, FHumboldt and Del Norte (California), and Josephine County (Oregon). San Francisco— Southern Gateway to the Redwood Empire is a gay, cosmopolitan community, yet the dominant financial metropolis of the West. It is a city of beautiful homes and gardens, where all outdoor sports are enjoyed the year around. Sightseers enjoy numerous points of scenic and historic Inter- est, as well as the scintillating night-life of this colorful and romantic city. 28 -TTirirsirjnnrtnrinriririnrrTnnn^^ a a a a n a"6"a'o~fl"inm~o"B"irB e a 8"o'a'fl~(i~(rinnnni ooooooooon aoera'a'a'-^ REDWOOD EMPIRE ALL-YEAR PLAYGROUND SAN Francisco is noted for its many attractive scenes, its great stores and colorful bazaars. San Francisco's foreign quarters offer intriguing interest. A tour of the Redwood Empire is like a trip around the world! You will be inspired by tall massive redwoods, old when Christ was born—the oldest living things on earth. One million five hundred thousand acres of enormous evergreen redwoods (97% of the world's supply) stand—in the Redwood Empire. They are the Sequoia Sempervirens "ever-living". Imagine driving over improved hard-surfaced highways, through 100 miles of these mighty forest monarchs! These graceful big trees reach a height of 364 feet (tallest tree in the world), a diameter of 25 feet and an age exceeding 2500 years! Miles of picturesque seashore, dotted with recreational beaches, border the Redwood Empire—along the shoreline of the cool Pacific. Fertile valleys, rolling foothills. colorful orchards, vineyards and fields, and dominant mountains add variety to Redwood Empire trips and tours. Two national monu- ments and hosts of state and county parks await you. The Redwood Empire is an all - year playground — comfortaly cool In the sum- mer, crystal clear and a riot of multi-colored autumn tints In the fall; evergreen in the winter; a profusion of deli- cately colored blossoms, greenery and forest verdure in the spring—when hillsides are covered for miles with rhododendrons, oxalis aza- leas and other wild flowers. The Redwood Empire of- pvuHHny fers coolest summer routings between San Francisco and Oregon, Washington and British Columbia — by high- way, rail or motor coach. All types of hotels, resorts, auto courts and camps are available, to suit all tastes and purses—from the great metropoltan hotels of San Francisco and the deluxe re- sorts of the Northbay — to the smallest resort or camp. The mineral springs resorts of the Redwood Empire rival the famous spas of Europe in ^ _ curative qualities and recre- i^fnoti atlonal features. '^ C °-fl-a-a-ii.Bj)_a_9_fl.B.p b o o. o. p.p gg.ogoaoogaflaflflgg8ooooooaafl.ggggppgcggg gjLOJLJLajLiUULOJULOJULOJULa^ 28-A AL'S SMOKE SHOP DISTILLERS WINES - LIQUORS SANDWICHES DISTRIBUTING Alvino Mesa, Prop. J. CORPORATION 1 Yi Miles South of Palo Alto 84M year in San Francisco Importers, Rectifiers BULLOCK&JONES GOODWIN CORSET SHOP Manufactuieis of COMPANY Anna S. Hunt Fine Whiskeys, Gins 340 POST ST. 494 POST ST. - 514 MASON ST. and Cordials SUttcr 7924 San Francisco Custom-made and Phone DOUGLAS 2416 Ready-io-Wear MENS CLOTHES VENETIAN BAKING CO. ITALIAN-FRENCH BREAD and ROLLS 414 Brannan St. GArfield 1277 FURNISHINGS - HATS - LUGGAGE Panettoni Special San Francisco, Calif. 2200 POWELL ST. San Francisco Pauline Ghione Only Complete Theatrical Serrice Mrs. C. E. Brown in America ART THE CLOVER LEAF DANCE ART CO. MODE- FASHIONABLE DRESSMAKING CLUB 25 TAYLOR ST. - P/i. PRospect 1643 San Francisco, Calif. 2067 Chestnut St. P/ione WAlnut 8024 ORCHESTRA EVERY NIGHT Roma Products Excel for Over 60 Years Quality Since 1875 Roma Macaroni Factory Dc Luxe Dinner $1.50 THE HOUSE WITH A COMPLETE LINE Francisco Street and Grant Ave. EXCELLENT CUISINE "Headquarters jar Everything Fiesta" DOuglas 2071-2072 - - San Francisco DECORATIVE FABRICS. TRIM- No Cover Charge MINGS, POSTERS, ACCESSORIES, W. Glenn Phone ORdway 3881 FLOATS, NOVELTY HATS, J. COSTUMES, Etc. Glenn-Rowe Vending Wholesale and Retail Machine Co Visit our Booths at the Industrial & 3 Miles South of Palo Alto Manufacturers Exposition, Dreamland CIGARETTES Auditorium, May 26th-June 3rd. 101 ALTERNATE 1031 POLK STREET San Francisco, Cal. EIGHTH AND FINAL WEEK JOE GERRICK & COMPANY Positively closes June 5th STEEL CONSTRUCTION MILLER & LUX SWING PARADE incorporated 648 Call Bldg. 5an Francisco, Calif, Directed by Max Dill Smashing Musical Success USE POSTAL TELEGRAPH FARM LANDS IN THE 75 CAST 75 for TELEGRAMS - CABLEGRAMS RADIOGRAMS Evenings at 8:30 . . 25/ to 55/ Fast - Accurate - Dependable Matinees at 2:30 . . 25/ to 40/ San Joaquin Valley and Kern County REDWOOD CITY Hiway 101 Alt. IDEAL AUTO COURT ALCAZAR A CLEAN PLACE for CLEAN PEOPLE 1114 Merchants Exchange Building Francisco 260 O'Farrell SU 5368 Phone 1196 F. & A. Tracy San — A Fiesta, An Island andA Promise Buena shoals and charted them; they were noted merely as unsafe for navigation. At this time the Pacific empire, even in its primi- tive state, lay far beyond Don Manuel's ken—al- though its elements were there. Now a 400-acre island, largest ever built by man, has appeared on the Verba Buena shoals. It came there through the spouting discharge pipes of gigantic dredges and it will be there forever, as a central airport after the World's Fair has ended its 288 days of gorgeous vitality in 1939. A fitting place for a Pageant of the Pacific, a Pacific that did not exist when Don Manuel was here sixteen decades ago. An alert, alive empire of the Pacific, roaring with commerce and luring the outlander with siren songs of vacation-land. Who can know all about this Golden Gate Inter- national Exposition on Treasure Island, when a goodly number of its marvels are not quite invented just yet? Some things are known — It will be a $40,000,000 Fiesta, bathed in mystic light that will NOTHING in the Western world Is more highly paint the Island as a scintillating jewel from this significant this week than the final, spectacular Bridge across the Golden Gate, yet break the scaling of a barrier that has, since time began, jewel into a million facets. defied the passage of man by land so that he — Facets that will epitomize Western and Pacific might enter from the sea. progress in industry and the Fine Arts; in commerce Here, now, the Golden Gate has become truly and in recreation; in methods and in results, in three-dimensional, welcoming man and speeding facts and in fun. him along his way—by sea, by air, or by land. It will be a World's Fair for specialists, and for Realization of this significance pervades even the superficial who will be adequately delighted by the gaiety of our Fiesta, for It is plain that this the spectacle without troubling to understand the utilitarian spider-web spun across the Golden Gate specialties. A World's Fair, in a word, for everyone. In laborious realization of the Redwood Empire's In it the unity of the eleven western states will dream Is primarily a promise, rather than a com- be bound up within a single spacious exhibit palace, plete fulfillment. The Bridge is here; Its benefits a concentration of their industrial, agricultural and are to come. vacation treasures. Unity of the Pacific trade empire will fill the Island to its granite sea-wall. Similarly this joyous Fiesta is a promise—a shrill of trumpets hailing the onrush of 1939 and Its Mechanical progress, while fully represented, will Golden Gate International Exposition, which will not be allowed to overshadow the portrayal of this entertain an anticipated 20,000,000 visitors on Its new culture of recreation which began in the West "Treasure Island" in San Francisco Bay. and is most at home here. Concrete, steel and wood are mounting jpward This World's Fair will carry on—-past the struc- on Treasure Island today, toward the World's Fair tural achievement of the Golden Gate Bridge, skyline to come. There are twenty months still ahead past the steel glory of Its mighty brother that spans before the Fair opens on February 18, 1939, and the Bay from San Francisco to Oakland. every day will see further concentration of the It will symbolize the meaning of these Bridges to wonders available in the Western Hemisphere. the Western and Pacific empire that surrounds Eleven Western States, British Columbia and all the them. Three great spectacles In one great harbor! Pacific nations are enlisted. Even to Its foundations the Golden Gate Exposi- So the Golden Gate Bridge Fiesta, a brilliant tion will present a perfectly-assembled picture, celebration of a brilliant accomplishment, is a material as well as symbolic, of Western progress. glamorous prelude and a promise to the greater Glance for a moment back Into the year I 775, when Fiesta In 1939—the Pageant of the Pacific, which Don Manuel de Ayala sailed his tiny "San Carlos" will transfer an enlarged emphasis from the Con- the first vessel ever to pass through the Golden struction of a bridge into Its Destiny and its Gate—into this safe harbor. He located the Verba Achievement. OU)-0.Q-gJIJ)-gJLgJ>-0-g-P-gJLiUJUlJLIUJUULi^^ SLSiSLSULSLSSSJiSULSLSLSLSiSLStJU 29-A THE BRIDGE BUILDERS Here we see a few interesring photos of the Bridge builders. No. 1, Steel workers riveting the deck supports. 2. Another steel worker is busy high above the Golden Gate. 3. A painter on the job 700 feet in the air. 4. Time out for lunch. 3. Placing reinforcing bars for deck paving. 6. Binding one of the many cable strands. Golden Gate Bridge and Highway District WHO'S WHO AMONG THE OFFICERS AND DIRECTORS WILLIAM P. FILMER, San Francisco — RICHARD J. WELCH, San Francisco- WARREN SHANNON, San Francisco- President of Board of Directors. Native of Native of California; educated in public Native of San Francisco; educated in pub- New York State; resident of San Francisco schools; entered public life early and served lic schools; entered father's printing busi- more than sixty years; educated in San as wharfinger on waterfront. State Sena- ness; appointed San Francisco Supervisor Francisco schools. President of Filmer tor, and member of the Board of Super- in 1919 and has served continuously ever Bros. Electrotype Company since 1900, visors for many years; elected Congress- since. Now president of Board of Super- and secretary of the Cooperative Bindery man from Fifth District in 1926 and has visors. Company since 1909. served since. Appointed director December 1928. Appointed director December 1928, While member of the Board of Super- Chairman of auditing, employment, public elected president of board at first meeting, visors, on November 12, 1918, introduced meeting attendance, conciliation, Sausalito and has served continuously since. Ex-ofli- original resolution providing for a survey lateral, and rules and policy committees; cio member of all committees; chairman of towards bridging the Golden Gate, first member of highways, roads and traffic and printing conciliation committee; member of public official public declaration on the project. committees. meeting attendance, celebration, and rules of five members of the Later served as one HARRY LUTGENS, San Rafael, Marin Committee and policy committees. Citizens' Golden Gate Bridge County—Native of San Francisco. Resided which secured passage of legislation author- ROBERT H. TRUMBULL, Novato, Marm and educated in San Francisco, Marin and izing creation of the Golden Gate Bridge County— Vice-president of Board of Direc- Sonoma Counties. Publisher of San Rafael and Highway District. tors. Native of California. Spent number Independent; president of Redwood Em- Appointed director December 1928. pire of years in San Francisco in marine in- Association for two years; secretary Chairman of committee on military re- surance and shipping business; past 30 California Press Association; State Director placements, and member of bond, and of years engaged in lumber, real estate and Institutions. World's Fair site committees. farming operations in Marin County. Active Appointed director November 1930. in various agricultural organizations, banks Chairman of legislation and public rela- A. R. O'BRIEN, Ukiah, Mendocino County and other groups. tions committees, member of employment, —Native of Iowa. Educated in St. Mich- Appointed director December 1928, printing, building, and special committees. ael's and Santa Clara University; entered elected vice-president of board. Chairman newspaper field and worked in Cuba, Mex- JOHN P. McLAUGHUN.San Francisco- of bond and finance and celebration com- ico and Alaska; returned to California and Native of San Francisco; educated in San mittees, member of employment and con- now publisher of Ukiah Republican Press; Francisco public schools; secretary of Local ciliation committees. member of State Board of Prison Directors. No. 85, Brotherhood of Teamsters, and ARTHUR M. BROWN JR.. San Francisco Appointed director December 1928. president of Joint Council of Teamsters; secretary-treasurer —Native of Alameda; educated in Alameda Chairman of highways, roads and traffic of Highway Drivers' schools and University of California; vice- and printing committees, and member of Council of California; member of San president of Edward Brown & Sons, Pacific auditing, conciliation, and celebration com- Francisco Public Utilities Commission; Coast general agents for several large mittees. former U. S. Collector of Internal Rev- American insurance companies. Member of enue, 1921 to 1933, and State Labor FRANK P. DOYLE, Santa Rosa, Sonoma San Francisco Board of Supervisors, serv- Commissioner, 1910 to 1933. Native of Petaluma, educated in ing second term. County— Appointed director January 1934. Mem- Petaluma, Cloverdale, Santa Rosa and San Appointed director December 1934. ber of building, safety, auditing, bond, Francisco. President of Exchange Bank, conciliation, Member of building, public meeting at- highways, roads and traffic, Santa Rosa, since 1916. Served five years tendance, auditing, and celebration com- and special committees. as president of Santa Chamber of mittees. Rosa WILLIAM D. Commerce, member of Petaluma and State HADELER, San Francisco- Native of California; THOMAS MAXWELL, Napa, Napa Chambers; treasurer of Redwood Empire educated in grammar and private schools, business County—Native of England; resident of Association for 15 years. Operates fruit and schools and University Napa for more than 50 years. Member of dairy ranches. of California; State secretary of California Napa Board of Supervisors for more than Appointed director December 1928. One Retail Grocers and Merchants Association; president of Francisco 20 years, and chairman for part of time. of first supporters of bridge project. Mem- San Grocery Engaged in nursery business at Napa. ber of auditing, bond, highways, roads and Company; president of Northern California Trade Executives' Association; Appointed director January 1929. Mem- traffic, finance committees, and committee executive chairman ber of building committee, and chairman to procure right-of-way for road between of Alliance of Retail Trade Associations; of same since January 1937; also member Napa-Sacramento "Y" and Black Point president of Certified Food Trade Press of America of highways, roads and traffic, legislation Cutoff to connect with Bridge. and editor of California Retail Grocers' and public relations, Sausalito lateral com- Advocate. JOSEPH A. McMINN, Healdsburg, So- Appointed director mittees, and chairman of committee to December 24, 1936. noma County Native of Sonoma County, Member of celebrations, procure right-of-way for road between — Sausalito lateral, parents having crossed plains with ox Napa-Sacramento "Y" and Black Point safety, and finance committees and alter- teams. Operated stock and fruit ranches in Cutofl. nate member of auditing committee. Sonoma County until retirement from ac- HENRY WESTBROOK JR., River, HUGO D. NEWHOUSE, San Francisco- tive ranch life; served as city trustee and Smith Del Norte County Native of Native of San Francisco, educated in later mayor of Healdsburg; 14 years as — Del Norte schools and Hastings College of Law, county supervisor, and an unexpired term County; educated in public schools of Ala- University of California. Engaged in legal as sheriff. Chairman of Sonoma County meda and University of California; en- profession; in charge of Red Cross athlet- Board of Supervisors when original peti- gaged in sheep and dairy farming in Smith River ics 1919 to 1923; president of Temple tion for formation of district was circu- Valley since. Emanu-El Men's Club; director University lated. Appointed director December 1928, of California Club. Appointed director December 1928. served four years, and reappointed in Appointed director December 1933 to Member of finance and highways, roads December 1936 for another four years. succeed George T. Cameron, resigned. and traffic committees and committee to Member of employment and conciliation, Chairman of safety committee, member of procure right-of-way for road between rules and policy, and legislation and public finance, mihtary replacements, bond and Napa-Sacramento "Y" and Black Point relations committees, and alternate mem- special committees. Cutoff. ber of auditing committee. ^SJLBJLSL! 30-A Daly City Merchants Assoc. DALY CITY, CALIF. Ernest Milo, President Albert H. Boynton, Business Manager David Willard Johnsen-III Occidental Hotel SANTA ROSA, CALIF. r-amous jor its hospitality and new moderate priced Coffee Shop Rooms with bath or shower $2.50 Rooms without bath—$1.50 and $2.00 W. W. MADISON Manager and Owner mI Compliments ol A FRIEND Official Costumers — TO — Golden Gate Bridge Fie GOLDSTEIN &CO. 989 MARKET STREET GArfield 5150 San Francisco All costumes designed and produced in San Francisco "68 Ynirs in San I'-ranaico" : H AZ»MORE Comphmrnls of . . . SCHOOL OF DRESS H. F. McMAHAN Pattern Cutting, Grading, Designing, Golden Gate Dresimaking, Tailoring, Power Machine Operation. INDEPENDENT LAUNDRY DAY AND EVENING CLASSES Bridge and Route "A" 117» MARKET ST. UNderhill 4176 Highway District PARMETT.Inc. Quality Pork and Sausage Co. Mantijacttirers of 5c TO $1.00 STORE ADMINISTRATIVE STAFF HIGH CLASS SAUSAGE AND MEAT 2123 POLK ST. Bet. Broadway & Vallqo JAMES REED, San Francisco — General SPECIALTIES Manager. Native of Ohio; graduate of U. S. Naval Academy; following sea duty selected for Naval Construction Corps; spe- JAMES L CALLAN cial courses at Massachusetts Institute of lEWELERS Technology; shop superintendent at Phila- WOMEN'S DRESSES delphia and Bremerton Navy Yards, and in 209 POST STREET - San Francisco, Cal. various other capacities; naval attache in For all occasions, priced from $6.95 South America; superintendent of new con- to $25.00. Outstanding Values. struction at Marc Island Navy Yard in All Sizes. JOE Dl MAGGIO'S connection with building of tankers, de- 140 Geary St., Second Floor DO. 8 GROTTO stroyers, and the battleship California; on leave as assistant director of public works for City of Philadelphia. Resigned from Navy in 1920, and held FISHERMAN'S WHARF various executive industrial positions since. DELRAY CORPORATION Appointed general manager January 1933, FINE FOODS and served continuously since. Verne Lasley Ralph Glover 600 BRYANT STREET ORdway 3803-P/i«ii«-BAyview 6325 W. W. FELT JR., San Francisco—Secre- tary of the Board of Directors. Native of Fifth Avenue Beauty Shops Kansas; resident of California 44 years; DINE and Specializing ia educated in Santa Rosa schools; railroad DANCE HAIR DESIGNING and man for number of years; entered public Lena's Buon PERMANENT WAVING life as deputy county recorder of Sonoma Gusto Hotel 1643 POLK STREET 324 CLEMENT County, serving eight years, then elected BEER, CHOICE WINES AND UQUORS county clerk, and served 16 years. Special Italian Dinners During war conducted both draft regis- ORdway 0721 ORdway 0722 509 Adams Street, Santa Rosa, Cai-. trations in Sonoma County, also acted as Cross Tracks at Depot Telephone Federal 397 Old Nob Hill Fruit Market fuel administrator. Federal super- visor of explosives, member of County FRUITS GArficld 5403 - Phones - GArfield 9493 FANCY AND PRODUCE Council of Defense, and participated in D. Birnbaum & Co. Liberty Bond campaigns. NOONDAY CLUB Early campaigner for Golden Gate 1630-36 ST. San Francisco LUNCH AND DINNERS POLK Brndge; drafted ordinance placing Sonoma CHOICE WINES County behind Bridge; secretary of first AND LIQUORS automobile club in Sonoma County, and Paul Masoni, Prop. ORdway 1342 ORdway 0721-22 served in various public groups. Appointed 450 Market Street - San Francisco, Cal. Old Nob Hill Market secretary March 1929, and served continu- ously since. WHOLESALE & RETAIL BUTCHERS GEORGE A. HARLAN, Marin County- BROWN CHEVROLET CO. A. Bottaro & Co. Attorney for District. Native of San Fran- cisco; educated in San Francisco and Marin 1630-36 POLK ST. San Francisco AT THE BRIDGE County, and University of California, and Hastings College of Law; began practice of Near Everything Ma Offic Factory Pho law in San Rafael in 1903; later elected to HEmlock 1017 530 Gough St. 7th and HARRISON STS. State Assembly for one term; attorney for WEST PAINT COMPANY Marin Municipal Water District. MArket 8668 Manufacturers oi Acted as advisor in organization move- SNO BOY PAINTS ment for Bridge District, and aided in Paints. Varnishes, Wall Paper & Brushes drafting the act under which the District Office: 758-760 Phelan Bldc. was created, and appointed attorney for 1612 MARKET ST. 760 Market St. San Francisco, Cal. the District in 1928, and served continu- Phone 4044-4045 ously since, KEarny rive a While and Dine with a Smile at ti handling litigation, contracts, FRESH SEA FOODS and other matters. • MIRAMAR FISH GROTTO ROY S. WEST, San Francisco—Auditor. THE ate Booths for Parties Native of New Mexico; educated in schools FAY IMPROVEMENT Spec alists in Lunch and Fish Dinners there and Stanford University, graduating COMPANY Also a la Carte — Open Until 12 P.M. from Stanford Graduate School of Busi- 2739 TAYLOR STREET PRospect 5367 ness; active in Lion's International as Fishermen's Wharf SAN FRANCISCO district secretary. Junior Chamber of Com- merce and other groups. Appointed assist- PAVEMENT CONTRACTORS ant auditor of District in February 1936, New California Market HIGHWAYS, STREETS and promoted to auditor in June the same AND SUBDIVISIONS Grocery. Fruits and Vegetables. Meats year, following death of John R. Ruckstell, 2284 Union Street WEst 5236 the first auditor. 31A i COMMITTEES OF THE GOLDEN GATE BRIDGE FIESTA MAYOR ANGELO J. ROSSI, Honorary Chairman ARTHUR M. BROWN, JR., General Cbaii ERIC CULLENWARD, General Manager JAMES ADAM, Publicity Director EXECUTIVE COM3IITTEE Golden Gate Bridge and Highway District William P. Kilmer Frank P. Doyle Warren Shannon Robert H. Trumbull Francis V. Keesling Thomas Maxwell A. R. O'Brien Joseph B. Strauss Clay Bernard Redwood Empire Association Gail D. Apperson Clyde Edmonds H. G. Ridgway City and County oi San Francisco A. J. Cleary John J. O'Toole I. Graves Chief of Police Wm. J. Quinn Edward D. Vandeleur Charle age Rear Adm. A. St. Clair Smith Thoma L. Chambers George D. Smith ul Verdi. Mai. Gen. George Simonds George W. Baker Harvey M. Toy James Bradley Lt. Col. H. R. Oldfield Col. C; rlos Huntington Lt. Com. Ralph Skylstead John F. Shelley Major John B. Wilson B. S. Copping Albert Schwabacher William H. Adams Col. John H. Skeggs George H. Roos Earl Fisher Maj. Gen. James Bre dge Capt. Le Marshall Hale Fred Pabst W. L. Hughson Nathan Danziger James Adam Harold J. McCurry FINANCE Nion Tucker, Chairman Arthu E. Connick Lurie Daniel J. Murphy Harvey M. Toy Frank P. Doyle ither George H. Roos R. H. Trumbull William Filmer Cargar Albert Schwabacher Dean Witter Earl Fisher S. Maddux George D. Smith Clay Bernard Reed Funsten Daniel C. Murphy Jesse Steinhart W. p. A. FINANCES Clyde Healy, Chairman Cliff Anglim Frank Hennessy William R. Lawson George Creel Walter Hood William Mcoser, Jr. EVENTS Marshal Hale, Andrew Gallagher Leon E. Morris Dr. A. S. Musante Albert A. Rhii Yacht Racing Pageants Sports Commodore Clifford A. Smith William Smith, Jr. Chairman Wm. M. Coffman, Chairman Frank Keneally Frank A. Cressey, Jr. Kendrick Vaughan, Manager Al Katchinski, Secretary Dr. L. Linehan Phil Finell Arthur M. Brown, Jr. Gus Brown J. Lineras Leon F. de Fremery Gardner Dailey W. Brandt 0. Lindeke Warren H. McBride Tirey Ford Harry Benton H. A. Loomis Parade Wilbur Hall Walter Christie Malrolm MacDonald Charles Hart Roy J. Cronin Al Masters W. H. Moulthrop, Chairman Clyde Healy Roderick Chisholm E. P. Madigan Seth Butler Kenneth Hook Ray Daugherty P. Maloney Edgar P. Nelson Ted Huggins John Downey Frank Needles Lansing Rothschild W. Wm. Lawson J. Dearing Kenneth Priestley Cy Voorhies Edgar P. Nelson L. Dinkelspiel Phil Patterson Fireworks Roland Oliver Al Earle Rev. Leo Powelson Roland Oliver Wm. H. Smith, Jr. Frank Foss L. Stanford Frank Geis John Shannon Wm. P. Bear Floats Kendrick Vaughan Ed. Garrigan R. Schwerin Entertainment Karl Eber Joe Gaddini Al Sandell Chas. Hunter M. Sweeney R. A. McNeill Ernest E. Wiehe Brutus Hamilton L. T. Shaw Newspapermen Sports Committee H. Ingwersen R. L. Templeton Lincoln Johnson Hoyt Wood Harry Borba Pat Frayne William Leiser Howard Kinsey D. Watson Owen Merrick Al Santoro 1. Weinstein ART and DECORATIONS Haig Patigian, Chairman Chesley Bonestell Hugo D. Newhouse Edgar A. Brown Otis R. Johnson Arthur M. Brown, Jr. J. Dwight O'Dell Frank A. Cressey, Jr Lawrence J. Klei Gardner Dailey W. H. Smith, Jr. James Farley Capt. B. P. Lam Peter A. Ilyin J. L. Stuart Julius Girod LIGHTING Tirey Ford, Chaiiman Earl Fisher Larry Lewis Ralph Wiley J. B. Worden Paul J. Ost Kendrick Vaughan MUSIC J. Emmet Hayden, Chain Edward Baron John Pettit A. M. Bowles William G. Merchant Alfred Roncovieri Karl Eber Selby Oppenheimer Phil Sapiro Cliff Work 32 i IXVITATIOXS and RECEPTION William P. Filmet, Chairman Warren Shannon, Vice-Chairman Lotus Coombs, Secretary rench Harry Lutgens Chief Wm. J. Quinn Thos. J. Riordan Capt, Charles Goff John P. McLaughlin Wm. G. Shackleton Jess Brilliant W. D. Hadeler Joseph McMinn Leslie C. Tubbs Arthur M. Brown, Jr Francis V. Keesling Capt. Lewis Mesherry Richard J. Welch Frank P. Doyle Leonard Leavy Hugo D. Newhouse Henry Westbrook, Jr. COIVCESSIOXS W. A. Hargear, Jr Joseph Cumming Capt. C. N. Dolan PUBLICITY James Adam, Secretary Al Joy, Vice-Chai William O. Leachman, Program Btis. Mgr. W. N. Burkhardt Charles W. Collier Clarence Lindner George Cameron Clyde Edmondson Harry Lutgens Henry Budde W. W. Chapin Ernest L. Finley Richard Norton Frederick Wagner Bobs Purcell, Progr. Editor John L. Leberthon Morris A. Penter RADIO Harold P. Deal Robert Dumm William McGill Lloyd Yoder Ted Huggins H. P. Drey J. C. Morgan Jack Burroughs Fred Pabst Harry Elliott William Pabst Herb Caen Preston Allen Don Gilman M. E. Roberts Darrell Donnell Ralph Brunton Hugh Gilmore Milton Samuels Bob Hall Lyn Church Phillip Lasky Don Thompson Bill Holmes Claude La Belle SPEAKERS' BUREAU Earl Fisher, Chairman Judge Thos. M. Foley, Director Matthew Brady George Thomas Davis Gerald J. Kenny Clifford J. Peters Judge Alden Ames Arthur B. Dunne L. M. Lalanne Joe Pape Sol A. Abrams Elliot Epsteen Al Lobree George Reilly Melbert B. Adams Karl Eber Robert Littler John T. Regan Wm. J. Ball V. Estcourt Felix Lauricella Hal Rushton Russell A. Bergemano Letitia Farber Ben K. Lerer Harry E. Speas Bill Berk Earl Fisher Leland Lazarus David E. Supple Isador Botasof Bruce Fratas W. LaViolette Austin Shean Judge C. R. Boden Rose Fanucchi Fred Mahr Robert H. Schaefer Jack L. Blaine Robert Miller Green Harding J. McGuire Robert W. Scott Robert E. Burns I. M. Golden Judge Theresa Meickle Sanborn H. Smith Melvin Belli Sidney Hulsizer William M. Malone M. C. Symonds Robert H. Bolander, Jr. Naomi Hammond Mary J. Moran James A. Toner Nora Blichfeldt Jerome P. Herst Frank J. McCarthy Vern Thompson Lewis F. Byington Doris Hoffman Dr. Joseph G. Mayerle Mr. and Mrs. A. E. Thuesen Henry C. Clausen Jerry Hills E. F. Maryatt Frank Turner George N. Crocker Col. Carlos W. Huntington Judge Twain Michelson Russ Westover, Jr. John D. Costello Judge Walter Perry Johnson Wayne R. Millington W. A. Worthington Leonard Worthington J. Emmet Chapman Eneas J. Kane Walter Mails Judge Frank Deasy Mrs. Edward Dexter Knight T. C. Meagher Mildred Woloski P. E. Wilcox Joseph Deering Edward J. Kenny John T. McCarthy Marie M. Nilson B. O. Selbach PARTICIPATION George Stein PaciBc Cavalcades Waldo Dedi rd Vandeleur John O'Connell H. G. RIDGWAY, General Chairman Chairman Events Committee Redwood Assn. De Ted Huggins, Chairman Mobilization and Rt J. Guidotti, RedK Parade Coordination Harry N. Christensen, Chai. Waldo Ar President Marvelous Marin, Inc. Carl Bahr. Chairman International California Redwood Log-Barrier Sawing Contest Fred Weddleton, Chairman, San Francisco Cavalcades Procession Committee Clyde Edmondson, Executive Officer C. O. Dunbar, Chairman Waldo Reception Committee Gail D. Apperson, Chairman Marin County Participation Chairman Marin County Board of Supervisors and President Redwood Empire Association Supervisors Unit. COUNTY CHAIRMEN Redwood Empire Parade Participation Clyde Healy, San Francisco W. D. Fusselman, Marin Thomas Peryam, San Rafael J. P. Kelly, Sebastopol, Sonoma County W. D. Butler, Napa, Napa County Ed. Haehl, Cloverdale, Mendocino County Norman Buhn, Mendocino Couinty L. C. Barnard, Kelseyville. Lake Earle Mills, Eureka, Humboldt V. K. Meedom, Crescent City, Del Norte H. S. Morgan, Grants Pass, Josephine H. S. Bullock, Chief Big Horn, Oregon Cavemen. Inc.. Grants Pass, Oregon Andrew Gallagher George W. Hall J. Emmet Hayden Judge William Z. Tiffany rvTsinrinrifinrrirsinnnnrirsiririr^^ a a a- GRANDSTA]\D TICKETS Leonard S. Leavy, Cbairman Lionel B. Samuel Selby C. Oppenheimer Peter D. Conley Wren Middlebrook Joseph R. Hickey TRANSPORTATION and COMMUNICATIONS Fred Pabst, Cbairman Fred Boeken W. L. Hughson Wm. J. Mulpeters Lyle Brown Samuel Kahn John Pettit T. J. DeLasau Harry Fialer Felix S. McGinnis W. L. Rothschild J. K. Hayden W. H. Moulthrop W. E. Travis POLICE, FIRE and HEALTH Warren Shannon, Chairman Fire Chief Charles Brennan, Vice Cbairman Chief of Police William J. Quinn, Vice Cbairman Sheriff Daniel C. Murphy ELCERRITO OAKLAND FRUITVALE SAN MATEO TO THE GOLDEN GATE BRIDGE the achievement of centuries FROM The Longest Highway Bridge in the World The Connecting Link to the Valleys SAN MATEO BRIDGE ELECTRICIANS Phone WALNUT 2416 PIOMBO BROS. & CO. The Sign GENERAL CONTRACTORS B Y I X G T O N and HAULING of Service 1571 Turk Street San Francisco ELECTRIC CO. 1809 Fillmore Street — San Francisco Phone WAlnut to 10 Pacific Coast Blue Print Co. 6000 Service from 8 a.m. p.m. ELECTRICAL WIRING, FIXTURES AND REPAIRS PHOTOSTAT COPIES MoNADNocK Building 681 Market Street — Room 281 THE BARREL INN Maggini Motor Car Co. Phone DOuglas 1527 San Francisco, Cal. 139 ELLIS STREET 123 JACKSON ST. GArfield 0145 SUNNYVALE TAVERN Halj Way to Santa Cruz EL CAMINO REAL AT SANTA CRUZ TURNOFF SAFEWAY JOINS IN H. P. SARIN COMPANY THE THRILL OF Groivers, Shippers and Car Lot Distributors of CAUFORNIA VEGETABLES A LIFETIME 64 Pine Street San Francisco, Calif. Let's Go Spanish The opening of the Golden Gate Bridge will be the spark SAN CARLOS TAMALE CAFE that touches off a full week of thrills. A week crammed On Fillmore Just Off Chestnut 3347 FILLMORE ST. Phone WAlnut 3534 with gaiety, joy and gorgeous spectacles on land and sea. Let's all join in celebrating this mighty engineering achieve- HOTEL ALTA MIRA ment uniting San Francisco and the beautiful Redwood Empire. SAUSALITO - Phone 166 A Bit of the Riviera Beside the Golden Gate I. C. WALKER |:f;^^HV/;\ Managing Owner Life Begins at . IB S. Takazawa & Co. Dealers oj ORIENTAL WEARING APPAREL and NOVELTIES 662-670 Grant Avenue Chinatown SAN FRANCISCO - CALIFORNIA GArfield 5849 SAKAKI'S KIMONOS AND PAJAMAS Chinatown Souvenirs 627 Grant Avenue GArfield 3483 MARIN APPROACH TO BRIDGE CONCRETE The Bridge is three times the length DAIBUTSU Concrefe used on the Golden of the Brooklyn Bridge. Gate Bridge project totaled 254,690 DEALERS oj ORIENTAL cubic yards. This would equal the displacement The two approach spans of the of 10 first-line battleships of 33,000 Bridge are I 125 feet long, each, com- Art Objects tons each. pared to side-spans of 610 and 550 the George Washington imikmmmmmtmmKmamtmm It would be sufficient to build two feet on 10-foot sidewalks on sides of the Bridge, New York, next largest sus- span. 501 Grant Ave. San Francisco, Cal. highway from Chicago to Omaha. pension Take Home a True Oriental Gift You will find here, the largest exclusive Oriental art and dry goods house in America—a fascinating and praaical gift to take home to your family and friends. We cordially invite you to visit this Oriental Bazaar — it will be one of the pleasant memories added to your visit to the Golden West T. IWATA & CO. Established 1901 ^ In the Heart of Chinatown' 701 Grant Avenue Phone DOuglas 5463 San Francisco, Cal. Bush) 953 Market St. (Bet. 5th and 6th Sts. . . BFIANCHES . . 347 Grant Ave. (near FIESTA WEEK IN MARVELOUS MARIN May 29-30— Elks Club, No. I 108, San Rafael, "20 Years After" Open House San Anselmo Post, Ameri- CLUB RIO can Legion, Open House, Legion Log Cabin, San Anselmo. Invites you to mingle with May 29— Richardson Bay Yacht Club, the moderns and celebrities Marin Day, Regatta for small sail- ing boats of bay district on Rich- in the easy, informal atmos- ardson's Bay. phere of this distinctive Hamilton Field, Army Bombing Oub Base, Open House. 30 Mill Valley, House, May — Open Walter Jennings, Manager all day, Old Mill Park. Musical Chest Concert at For- SU. 6154 est Meadows, San Rafael, 3 p. m. 465 Geary St. John Charles Thomas, tenor. Next Ctirran Theatre May 3 I — Memorial Day Exercises, Court House, San Rafael, 10 a. m. Mill Valley Chamber of Com- merce, Open House All Day. HER OF Mev VANNESSrS V^ESTERN UNION TELEGRAM 498 Broadway at Kearny BRIDGES EVERY PROBLEM In the gay panorama of modern ARTHUR RACICOT living, the little yellow telegraph FRANCISCO FAMED FOR THE FINEST OF blank has an important position in the SAN ITALIAN FOODS" procession. After almost a century of experi- Many Fine Prints on exhibition ence in adapting itself to every bus- at the Studio. Visitors are wel- Dine in the beautiful Cardinal iness and social need, the Western come between 3:30 and 5 p.m. Richelieu Room Union telegram knows how to keep Private be ar- in step. It has become definitely a showings may Enjoy your cocktails at the part of the people's daily life. It ranged at other hours. famous Venetian Bar in the weeps or smiles or laughs or says Venetian Room. "Thank You" or congratulates, or does whatever the public wants it to do. And it wears an appropriate 41 GRANT AVENUE Open All Night GArficld 0891 dress for any special occasion, de- Telephone SUtter 3870 signed to fit into the modern picture, he it an anniversary, "Commence- ment Day", a Bon Voyage greeting or what not. Congratulations, San Franciscans' To the increasing distinctiveness of An Achievement worthy of the social telegram. Western Union BEEDLE PAINT "The City That Knows How" has now added low cost. Twenty-five PRODUCTS CO. or thirty-five cents anywhere in the United States, and only twenty cents 501 SIXTH ST. at Bryant locally, is today's price for the gay SUTTER CAB Phone SUtter 1209 little social telegram, which in a flash • COMPANY of time spans any distance!—Adv. PHOTOGRAPHS MANUFACTURERS OF GOOD PAINTS Lik,e the Golden Gale Bridge The Golden Gate Bridge Fiesta Citizens' Committee expresses its Our Service— appreciation for use of photographs RKUAHLE • SAFF. - DEl'ENDABLE used in this official program to: Standard Oil, Company, Associ- On Your Way to the Bay Bridge ated Oil Company, Redwood Empire Sutter Cab Company Association, B. Strauss, Chief Joseph Visitors H'elconic Phone SUTTfR 30U0 - Day and Nighi Engineer, Golden Gate Bridge and Highway District. 36 YAM ATO SUKIYAKI IN REAL JAPANESE ATMOSPHERE Both Corners of GRANT AVE. and CALIFORNIA ST. Do Not Fail to Visit THE QUAINT AND BEAUTIFUL JAPANESE TEA GARDEN GOLDEN GATE PARK AOKI TAISEIDO 1656 POST STREET The giant 36-inch cables of the Golden Gate Bridge were "squeezed" San Francisco, Cal. together by powerful machines. Photo shows workmen removing spinning apparatus preparatory to binding with final wrapping. Post Salcaya EXCAVATION SUKIYAKI Earth and rock, above and below water, excavated to permit construc- DRINK 1699 POST ST. - San Francisco, Cal. tion of the Golden Gate Bridge and its approaches aggregated 553,000 MISSION cubic yards. KASHU HOTEL . ORANGE Announcing . . 1701 LAGUNA Again a surprise for you in the San Francisco, Cal. The Juice of the Fruit heart of San Francisco's world famed Chinatown — The Chinese Pagoda SHUN-GETSU-DO CO. Cocktail Lounge JAPANESE CONFECTIONERY The Twin Dragon takes its place in the sun, — as a smart rendezvous, distinctly of invites you to vssit 1766 Buchanan St. WEst the modern manner, but coupled with the Mystery of the Orient The • Throne P < > > ACCREDITED TO U. Dragon Room DQK t Special 2-YR. course W Opening May 25th MENTARY course. DAY, NIGHT: for BOYS, GIRLS. SUMMER WAVERLY PLACE course begins JUNE 21. OPEN TO ADULTS THE CHINESE PAGODA ARMY, NAVY prep.: Brilliant success, 29 yrs CHINATOWN 8.^0 Grant Avenue 2901 California St.. San Francisco, WEsi7069 Lucca Delicatessen STEEL Made Possible Our Great O'CONNORS TAVERNS GOLDEN GATE BRIDGE ITAUAN SAUSAGES AND RAVIOLI Cocktails Served to Suit You Made in Our Own Kitchen DOMES'HC and imported LIQUORS 120 Chestnut St. San Francisco, Calif. 2262 Chestnut 1002 Post A. M. CASTLE Day and Night Seri'ice COMPANY LTD. Golden Sate Garage g&^g&atsr!&. Manufacturers of Filbert and Fillmore Sts. Always a dependable source and FURNACES supply of Iron and Steel WATER HEATERS WAlnut 9659 of Oakland - - - . San Francisco EDGEMONT LODGE MORTON & COMPANY A. M. Castle Company COCKTAIL LOUNGE Commercial Photographers OAKLAND SAN FRANCISCO On Your Way to Santa Cruz Hlgate 4224 ATwater 6920 PHOTOGRAPHS OF DISTINCTION 59th & Doyle 20th & Indiana Beautiful Mountain Scenery 515 Market St. - San Francisco, Calif. SALARY LOANS Phone ORdway 2300 Stall No. 7 Free Delivery Finest Wines and Liqttors Served J. D. BODELL CASTAGNOLA BROS. FINE ARTS MARKET 703 Market Street CRAB SHRIMP - LOBSTER Cor. Broderick and Lombard OYSTER COCKTAILS Room 311 DOuglas 1979 Phone Fillmore 7280 Live and Cooked Crabs Daily • EXPOSITION We Welcome You The Marina's Leading Delicatessen New San Francisco Auto Camp FISH - GROTTO. Inc. 6925 Mission Street FISHERMAN'S WHARF Marina Econonny Food Mission Auto Court Shop ORdway 9565 San Francisco 6843 Mission Street, Daly City Cor. Scott and Chestnut Sts. Open Evenings until 12 o'clock New San Francisco FRASER & JOHNSON CO. Everything for Your Picnic or Outing Auto Court Manufacturers and fohbers AIR CONDITIONING EQUIPMENT Fine Arts Complete Market First and 6925 MISSION STREET Phone SUtter 0512 525 6th St. Last Coming and Going Over the RANDOLPH 5850 Golden Gate Bridge San Francisco FEDERAL Alioto Fish Company, Ltd. APPAREL AND HOME NEEDS CRAB AND SHRIMP COCKTAILS Liberal Pay Terms FONTANA'S a Specialty "It's Easier to Pay the Federal Way" 8 Fisherman's Wharf - Foot of Taylor St. 377 Geary - - - 2565 Mission Phone ORdway 0184 San Francisco Modern Cottages Deluxe Wright's Motor Court ZZY GOMEZ LOS GATOS, CALIF. PACIFIC ST. 214 Saratoga Ave. - Phone 409 — the macaroni in the factory 'California's Paradise" — Open All Year sealed package made with 100% pure Durum Semo- lina, for finer flavor and for Jacopetti's Sandwich Shop more delicious meals. . . . LEW'S COFFEE CUP No. 1 Columbus Ave., Near Washington CONGRATULATIONS SAN RAFAEL Offer also Fontana's Spaghetti "A Great Achievement by a Great City" and Fontana's Egg Noodles E. Jacopetti J. Casinelli Gambarotta World's Finest Liqueurs Royal Quality Founded in 1832 RICHARD L ROSSI CO., Inc. GAMBAROTTA Distributors of G. B. GAMBAROTTA & CO., S.A.-LIQUEURS 140-142 Davis St., S.F. DOuglas 0960 VERMOUTHS Golden Gate & Veteran's Transfer Co. CHUTES TAVERN M:i.y:(iilffl for Smooth Cocktails MOVING, STORAGE, PACKING. SHIPPING ^ERMOOTBj • Dependable Service 385 Taylor St. P/ione PRospect 7211 Next to Merry-Go-Round Sole Distributors GIRARD'S At The Beach FRENCH RESTAURANT Richard L. Rossi, Inc. 65 Ellis Street DAVIS STREET Lunch 35c - Dinner 50c FAMED FOR GOOD FOOD AND 140 Chicken Dinner, Served Daily, 55c REFRESHMENTS San Francisco Under Same Management JOHN'S GRILL 63 Ellis St. - Since 1908 GOOD STEAKS - OYSTERS - FISH HANCOCK BROS. Special Dinner $1.00 The Hermann Expert Ticket Compliments of Printers Globe Social Club Safe Co. 434 BROADWAY HOWARD and main STS. TICKETS San Francisco ROLL TERRACE TEA ROOM RESERVED SEAT TICKETS LUNCHEON AND DINNER Served in an Otit-oj-Doors Atmosphere ILLUSTRATED Hours 11-2:30, 4:30-7:30 Sunday 4-7 COLLEGE FOOTBALL TICKETS Manufactured and Installed 334 SUtter St. DOuglas 9413 Cashiers' Vaults Toll Booth Safes, Etc. World Wide Sports and General Neivs Service Jessie Street, near First . . for . . 25 TELEFLASH GOLDEN GATE BRIDGE DOuglas 2191 LOUDSPEAKER CORPORATION 1054 Mills Tower GArfield 0686-7 San Francisco, Cal. OTTO ANDERSON WM. A. ROWE J. Aron & Company, Inc. COFFEE IMPORTERS 141 California St. San Francisco ANDERSON Compliments sROWE S. H. KRESS STORES 939 MARKET STREET PLUMBING AND HEATING CONTRACTORS FOR SALE At Leading BETTE FRANCIS Furniture and Department Stores Model French Laundry 1467 PINE STREET 45 BELCHER ST. San Francisco • GRaystone 6909 San Frar BILL SHORE Phone ORdway 9987 WILLIAMS BROTHERS & BILLIE'S MARKET King George Hotel CHOICE FRUITS AND VEGETABLES HAAS, Inc. Italian Swiss Colony Wines fireproof Highest Quality at Lowest Prices ALL ROOMS HAVE PRIVATE BATH GENERAL CONTRACTORS Sells for Less — Free Delivery 50c or Over All Rooms Have Pleasant 1553 Polk St. - Near Sacramento St. Oil - Gas - Gasoline Outside Exposure Water Pipe Lines SCHIRMER k STEVEDORING CO. $2 AND $2.50 PER DAY Twin Beds and Corner Rooms $3 Monthly Discount on 110-1 Merchants Exchange Building Above Rates KEarny 4100 Francisco San Francisco San GARAGE SERVICE • PHOENIX HOSIERY Centrally Located - To Downtown Shopping, Specialist in Theatre District Cadillac, LaSallc, Buick, Olds, Chev. A. B. Smith Benton Smith YOUR Aiit/iorized Distributor AT MASON below GEARY STREET Standard Stations, Inc., United Motors FAVORITE STORE 334 Mason Street - San Francisco A. ARMBRUSTER, Prop. Ph. ORdway 9733 Merwin, Holtzen & Flora SCHWARZ DELICATESSEN 1621 POLK ST., Bet. Sacramento and Clay COMPLETE AUTOMOTIVE San Francisco SERVICE AND IMPORTED * DOMESTIC DELICACIES PAINT Wines and Liquors - Home Cooking MORCK RECONSTRUCTION ORdway 6030-6031 BRUSHES CoR. Pacific and Polk Sts. PAUL GOURSAU Phone ORdway 3767 Painted the Golden Gate Wholesale - SELECT MEATS - Retail Hotel and Restaurant Business Solicited REX MARKET — I8I4 POLK ST YES, and the San Francisco-Oak- Bet. Washington and Jackson San Francisco land Bay Bridge, too. For over E. M. HUNDLEY three generations MORCK has TOPS in Drinl^s and Sociability built brushes for every painting BUILDING HARDWARE job. Ask your dealer for MORCK SPECIALIST THE RANCHO 1741 POLK STREET high-quality paint brushes and painting will San Francisco. Cal. your be a success. Wm. J. Herzog PRospect ! 662 MISSION STREET WM. J. HORSTMANN San Francisco MORCK BRUSH MFG. CO. - 238 - 8th Street - San Francisco Phones DOuglas 6386-6387 FERTILIZERS OILS - POULTRY and STOCK-FEEDS Kohl Building Phone EXbrook. 0282 San Francisco SAN RAFAEL The Brightest % On the Peninsula BRADLEY'S Cinnabar Cocktail Lounge FRENCH BAKERY 5 and 10 ORIGIN.-IL James Boasso, Prop. 1327 F. RoRDEN'AVE, Prop. BROADWAY BURLINGAME GENUINE BRENCH BREAD Jedco OUR SPECIALTY" Mattress Mfg. Co. Down Town Store 80 TURK ST. 501-507 SEVENTH ST. \ Market 4488 San Francisco Sacramento Valley Market 1055 Fourth St. Ph. San Rafael 97 FRESH FRUITS and VEGETABLES Longest Bar in the World . . . DAILY . . . SAN RAFAEL, CALIF. 1633 FILLMORE ST. Printed by Reynard Press, S. F. WELCOME! Steel Stretches! "beauty ^rts Studio When an engineer makes that statement, his listeners are skeptical. (La France, Tozier) But it does, according to the Bridge engineers. Featuring the ••\9iT- HAIR STYLES They will tell you that due to the constanty varying winds and AND temperature at the Bridge site, the Bridge is always moving. HAIR TINTING — EYELASH DYEING Take the cables for example. Engineers say if they were detached Quality Service by Expert Beauty and laid out on the ground they would be 21 feet shorter than their Specialists hanging length. That measurement is the "stretch" caused by the immense load they support. These factors were an important element in the designing of the ZOTOS Bridge, and the elements enter into them. 240 STOCKTON ST. SUtter 5538 Suite 701-704 San Francisco If temperature dropped from the San Francisco normal of 70 degrees to 30 degrees, the cables will contract. This would "pull" the giant towers closer to each shore, and the roadway of the span would be automatically raised in the center of the span where the cables reach down to support the center. GALLI'S The maximum rise under such conditions would be ten feet, it is estimated. With a high temperature and a full load of traffic, the Famous roadway would drop ten feet at the extreme. Therefore, the 220 foot clearance at the center of the span as required by the War Depart- Italian Dinner ment was raised to 236 feet to fill requirements. And while motorists crossing the span won't be able to feel it, A Place to Eat engineers say wind pressure and other elements are capable of swing- Not a Cabaret ing the Bridge deck at its center sideways as much as 21 feet. This "giving" or elasticity gives strength to the whole structure AT IGNACIO and absorbs stresses and strains. i'/z Miles North of San Rafael ^ (Loof( for Neon Sign) On The Redwood Highway Gallons of Paint Travelers Paini, great guardian of science against rust and corrosion of steel, has played an important part in the completion of the Bridge, and will Hotel continue to serve through the ages. Under Same Managemeni Approximately 110,000 gallons of paint, of a color specially de- as Farley's Cafe signed in the bay district, and known as "international orange," was required to paint the Bridge with the necessary coats. FEATURING COMFORT AND HOSPITALITY Permanent crews of painters will be kept busy constantly on the gigantic span, working up and down the sky-high towers and truss work any place where there is steel, — to keep the painting program up to Fifth and A Streets Telephone 2398 date and prevent actions developed by the salt air, and other unusual Santa Rosa. Calif. weather conditions which prevail at the Bridge site. 41 WINE LOVERS ARE CORDIALLY INVITED TO VISIT OUR ASTI WINERY On the Redwood Highway between Clov- erdale and Healdsburg, is picturesque Asti. In this "Village in a Vineyard" nestled among the vino-clad hills in northern So- noma County, is the world-famous ITALIAN SWISS COLONY winery. Wine Lovers, vis- iting the Bay Counties for the celebration of the world-famous Golden Gate Bridge, are cordially invited to visit the winery at Asti. The Church of our Lady of Mount Carmel— the "Church Shaped like a Barrel" — nestling among the vineyards. ITALIAN $WI$$ COLONY (^aLifornLa (JJlnes al Ikeir Jjesl Vineyard and Winery — Asti, California General Offices — San Francisco Compliments SCAVENGERS PROTECTIVE ASSN. SUNSET SCAVENGERS' COMPANY A. GERSKE, Owner Phone DOUGLAS 1631 Pacific Bridge Painting Co. SHARON BUILDING Bridges, Buildings and Structural Steel SAN FRANCISCO Lights Military Construction As the sun watches over our Golden Gate during National defense had prominent consideration in daylight hours, so will the lighting system of the the building of the Bridge. great Bridge watch and guard travelers across it at Because its roadways pass through two military night. reservations, it was necessary to obtain permits Every possible emergency that might arise has from the War Department. The Golden Gate been cared for in planning the lighting system, and Bridge and hlighway District, representing the peo- the Bridge, through a dual system, is assured of ple, promised to pay for the replacement of military never being in darkness under normal conditions. facilities moved because of its routing. A power sub-station has been installed near the A modern, bomb-proof powder magazine was South, or San Francisco tower, which will receive a built at a cost of $125,000, a fire control station for line I carrying 1 volts Pacific ,000 from the Gas & the Coast Artillery, repair shops, some quarters Electric Company. Transformers will "step-down" replaced, and a rifle range moved. Also, rerouting this voltage to volts and 2300 transmitted to the of a railroad line serving the Presidio was necessary, Bridge lighting system. as well as changes in other lines of communication Should any arise emergency which would stop involved In the national defense. the flow of the regular power, the "load" will auto- maticaly be taken over by an emergency system. This plant is operated by a gasoline engine at the Bridge site. In addition to the vast array of sodium vapor Comparisons lights on the Bridge roadway, current is also needed for the aerial beacon light atop the San Francisco For purposes of comparison with widely tower, and the lighthouse at the base of the tower, known existing structures, the towers of the which replaces the historical old Fort Point Light. Golden Gate Bridge are: 19! feet taller than the Washington Monu- Wind 'Tressure ment. When it comes to wind, the Golden Gate Bridge 313 feet taller than the Russ Building, San can take it, according to engineers. Francisco's tallest skyscraper. While the highest recorded wind velocity at the 179 feet lower than Mount Davidson, San Golden Gate is 64 miles per hour, the Bridge is Francisco's highest point. designed to resist a 90-mile per hour wind, or a force of 30 pounds per square foot of exposed 239 feet lower than the Eiffel Tower in surface. Paris. Also, if an unusual wind should develop, the Bridge would be promptly "unloaded" of all traffic, and resistance Increased tremendously. AT SANTA ROSA -On the Redwood Highway TRAVELERS HOTEL . . FARLEY'S CAFE UNDER SAME MANAGEMENT Featuring Comfort and Hospitality Select & Carte Service— Finest Wines & Liquors Fifth and A Streets 419 Fourth Street PICKWICK %aces . HOTEL . BAY NEAR EVERYTHING MEADOWS Close fo shops, theatres, restaurants- just — San Mateo, Calit. half a block from Market Street at Fifth, where the Bay Bridge approach swings into On Bayshore and 101 Highways San Francisco. New cocktail lounge, excellent restaurant (now under our own management) . . every convenience and comfort. Fireproof. Ga- Spring Season rage in basement. Closes Saturday, May 29 Rates $2.50 to $4.00 Featuring the R. A. CONKLIN, Manager 2,500 San Mateo Handicap 5th and Mission San Francisco Also . . San Diego, Kansas City 8 RACES DAILY Light a Lucky Luckies give you a soothing smoke —a milder, better-tasting smoke Greetings to the Fiesta ROBERTS GENERAL ELECTRIC SUPPLIES 1687 HAIGHT STREET HEmlock 3392 MILES E. WALTON DR. DENTIST 702 MARKET STREET EXbrook 0329 BUBEIV Furs Importers : Designers : Storage 52 Fouboure Montmarte, Paris, France 352 POST ST.. San Francisco KEarny 5873 Chop Suey Packed to Take Home THE ASIA CAFE Chinese - American Dishes 474 O'Farrell St., S. F. Phone ORdway 1765 Bicycle Rentals . . . Fisher 1823 Haight St. : : SKyline 6617 A. H. BURNETT, Pres. Phone S. R. 1070 Marin County Abstract Co. Established 1880 A&liated with Title Insurance and Guaranty Co. 539 FOURTH ST. San Rafael, Calif. E. F. Minahan A. D. McQuaid PALL MALL "Good Mixers" 1568 HAIGHT ST. MAarket 9132 GARDEN SHACK JULIA ALLENDER, Prop. 1784 HAIGHT ST. The Lodge Cocktail Bar TERRY BOYLAN 1736 HAIGHT ST. EVergreen 9635 Compliments of— HOWARD O. KINSEY CALIFORNIA TENNIS CLUB Scott & Bush St. WEst 9827 Atlas Furniture Co. s S,in Francisco's NEWEST . . . THE MAYFAIR LUNCHEON DINNER Popular Prices GOLDEH GATE • Our Daily Feature Chicken Pot Pie The Golden Gate Bridge gives a bird's-eye view the wil/i our from tower Delicious Mayfair Salad Bowl tops of twenty-seven and one-half miles. 50c • • • The roadway of the Bridges is as high above the water as a 23 to 25 116 MAIDEN LANE Third Floor GArficId 388-1 story building, depending on temperature and tides. " "In a Select Atmosphere • • A string of automobiles reaching from the Mexican border to the Oregon line can be accommodated on the six-lane roadway of the Pbone EXbrook lOSS - All Departments Bridge, moving at a speed of 23 miles an hour, engineers estimate. W. R. Balllnger & Son Incorporated.-Established 1852 • • SAFE MOVING : DRAYING : RIGGING Clearances of the Bridge are greater than any other suspension Heavy Long Distance Hauling Boat Hauling and Launching span in the world, measuring 4200 feet from center to center of the SO HAWTHORNE ST. San Francisco main towers, or 700 feet, 20 per cent, longer than the George Wash- Off Howard, bet. 2nd and 3rd Sts. ington Bridge across the Hudson River at New York. Vertical clear- ances vary from 210 feet at the towers with normal high water to 220 feet in the center under the same conditions, or 236 feet at low tide Compliments from and temperature. • • The Millers of Globe "A" Flour The Bridge is the first one in the world to span the outermost entrance to a great harbor. • • I TRAUTMAN'S The two 36 inch cables of the Bridge weigh 1 ,000 tons each, and contain 25,572 separate wires each. FOOD DISTINCTIVE • • featuring Concrete paving of the Bridge roadways and sidewalks covers Steak - Chicken - Ham Dinners 65c 723,000 square feet, with an additional 273,000 square feet in the 525 California St. P/ione GArfield 8872 Presidio viaduct. • • Malott & Peterson New inlets and outlets to an area heretofore comparatively inac- cessible, and one of the richest in the world, the Redwood Empire, are ROOFING - FLOORING - TILING provided by the Bridge. Phone ATwater 1600 20th and Harrison Sts. San Francisco CASTILIAN TAMALE COMPANY Qvic Center 'beauty Salon-> E. K. WOOD Bessie M. Evans, Proprietor LUMBER CO. We cordially invite you to visit our GOODS OF THE IVOODS" beautiful and modernly styled Beauty Salon. Efficiently equipped for all types 925 SEVENTH ST., Oakland, Cal. of beauty culture, including the latest oseph Draco, Mgr. Ph. Hlgate 3111 facial methods. Supplying lor Over 30 Years All Types of Permanent Restaurants Buffets Clubs Lodges $1.95 to SIO.OO Confectionai Butcher Shops Hotels Deli^ Oakland, San Jose, Special Gold Band Permanent Wave SAN FRANCISCO Sacramento, ckto and all $5.00 Special pric givei including haircut and fingerwave OAKLAND all O by high class hair stylist Any quantity be had at LOS ANGELES 48 Hours notice. our products are very carefu CALIF. de under sanitary conditions, w underbill •18H 1187 Market St. the best ingredients obtainable. Estimated time saving for motorists using the Bridge compared to ferry schedules is 53 minutes per round-trip for commuters between Marin County points and San Francisco. The Bridge makes motorists independent of fog and other weather changes, eliminating traffic tie-ups, and gives them more leisure time. • • Increased property values alone will pay the entire cost of the Bridge in the area it serves, experts declare. • • One of the most impressive marine promenades and driveways in the world across a great body of water is provided by the Bridge. The Bridge will distinguish San Francisco's great harbor entrance to a larger degree than the Statue of Liberty does New York harbor. The Bridge will aid navigation into the harbor with a lighthouse and fog-signals on the structure. • • Designated as a direct aid to military operations between the two military reservations at either end of the Bridge, it is the only project of its kind connecting two such reservations. • • Thorough research of geologists fully provide for earthquake stresses on the Bridge. • * Scenic splendor unsurpassed is provided by views from the Bridge and its approaches through two military reservations. Not much of an artist His picture-writing survives to tell us hov*' he lived - what he ate. And scientists point out that these old savages' rough, primitive fare kept their teeth well exercised, healthy and strong. We moderns eat softer foods — give our teeth too little healthful exercise. DENTYNE HELPS KEEP TEETH HEALTHY, ITS SPICY FLAVOR'S RIGHTLY POPULAR! LUSTROUS! Try Dentyne — notice how its One taste — and you know why thousands specially firm consistency starts you chewing cheer for Dentyne's delicious flavor! Slip a more vigorously — exercises mouth and teeth package into your pocket or purse — its and makes your mouth feel flat, convenient shape is cleansed and refreshed! an exclusive feature of Helps keep your teeth Dentyne's. stronger, whiter! HELPS KEEP TEETH WHITE ..MOUTH HEALTHY DELICIOUS CHEWING DENTYNE GUM There's No Delay The Gate Bridge Way No Waits - No Inconvenience The Direct Route to the Redwood Empire, Sacramento Valley and Pacific Northwest TOLL RATES 'a"", hearses, commercial or light delivery automobiles (weighing less than 3000 lbs. AUTOMOBILES. . . . unladen), with driver and not to exceed four passengers $ .50 Additional passengers, each 05 COMMUTE Passenger automobiles only, with driver and not to exceed four passengers. Thirty (30) one way trips in any sixty (60) day period, including date of sale 11.00 Additional passengers, each .05 TRAILERS drawn by automobiles 50 Passengers riding trailer, each .05 .°r passenger tricars, with driver additional passenger 25 MOTORCYCLES. . . and one Additional passengers, each. .05 PEDESTRIANS including bicycle, each way 05 GENERAL RULES The Golden Gate Bridge and Highway District has erected signs, indicating each entrance to the Golden Gate Bridge. Any vehicle which passes such signs becomes immediately liable for the prescribed toll for such vehicle Commutation books may be purchased at the toll booths or at the office of the District at the San Francisco Toll Plaza. The coupons of any one book, when presented by driver of a car at the toll gate, whether or not he is the original purchaser of such book, will be honored to cover transit of the car he is driving at the time and no other car that may be accompanying him. The book of issue must be shown at the time of passage. Commutation books may be redeemed at the office of the District at the San Francisco Toll Plaza at their sale price, less used coupons, if any, computed at 50 cents each, if presented by original purchaser for redemption within 60 days from their date of expiration. The following charges will be made for special services not included in the toll rate: Tow charge on Bridge ^1.50 Tire change 1.00 Gas Delivery .50 first gallon. .30 each additional gallon Truck and bus pickup and tow 4.50 pet hour Extra work on bus or truck 1.50 per hour Inspection of vehicle subject to permit: At Toll Plaza, San Francisco Free Within 10 miles of Toll Plaza iS.OO More than ID miles from Toll Plaza Actual cost as determined by Golden Gate Bridge and Highway District. All disabled cars will be picked up immediately and towed to San Francisco Toll Plaza by the District's emergency towing service. Such pickup service will be charged for at the foregoing rates. After disabled cars have been brought to the Toll Plaza, the owner may employ outside services if he so desires. SPECIAL TRAFRC RULES THE GOLDEN GATE BRIDGE is a PUBLIC HIGHWAY and the provisions of the VEHICLE CODE and other laws relating to public highways are applicable thereto. EMERGENCY PHONES have been installed along the roadway. When putting through a call, announce the number of the call box you are using. BICYCLES will be permitted only on the Bridge sidewalks, where they may be pushed, not ridden. VEHICLES must not cross center line strip, as indicated by reflector markers. NO "U" TURNS shall be made on Bridge except with permission and under direction of the California Highway Patrol, or uniformed employee of the Golden Gate Bridge and Highway District. TIRE CHANGES and repairs shall not be made on the Bridge except when authorized by a member of the California Highway Patrol and done in his presence. SLOW-MOVING VEHICLES must keep to the extreme right side of the roadway. NO VEHICLE MAY leave the Bridge or its approaches and enter upon array reservations except by special authority granted by the Commanding General of the Ninth Corps Area. Locked gates and guards are maintained on the reservation roadways to prevent violation of this clause. Drive Carefully Enjoy the Bridge Yourself and Help Others Enjoy It " DOUBLE i:;DRINK UP COLA WAKEU is the Fiesta drink!! THE SURPRISE DRINK OF THE YEAR DOUBLE QUICK ENERGY Served Ice Cold at all GOLDEN GATE BRIDGE FIESTA Stands W g-u^i 2> xuJ, - /} MUfid*). ^J^ioo^-