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Portland Public Library Portland Public Library Digital Commons

The Broadcaster Local History Collections

10-1948

The Maine Broadcaster : October 1948 (Vol. 4, No. 10)

Maine Broadcasting System (WCSH Portland, ME)

Follow this and additional works at: https://digitalcommons.portlandlibrary.com/mainebroadcaster TBE . - MAINE BROADCASn:R· Af!illnto PUBLISHED AS AN AID TO BEITER RADIO LISTENING VOL. IV, No. 10 Portland, Maine, October~ 1948 Price Five Cents Farm Programs Featured On · MeBS Victor Best Named To Post Broffee Confers On Boston University~;Faculty With Republican Standard Bearer Bangor Woman Wins During Septemller, the Maine Broadcasting System went all out to On Network Program bring its rural listeners complete Mrs. Michael Smart of 161 York coverage of agricultural events in Street, ·Bangor, has been named a and the nation. The intensified farm coverage centered winner on the BC Let's Talk Holly­ around "Jake" Brofce, agricultural wood program. As her r~ward, fVIrs, director of the network, and his Smart was offered the choice of either regular early morning show, Maine a new television set, worth approxi­ Farm Topics. mately I-thousand dollars instaUed or The week of Sept. 20, Brofee aired an RCA combination radio-phono­ his program from Springfield, Mass., grnph and $100 worth of Victor re­ scene of the giant Eastern States Ex­ cords and a year's free admission to position. A special line from Spring­ her favorite local theater. field to Portland was set np to carry This was all a very pleasant sur­ Brofee's broadcasts to Maine listeners. prise co Mrs. Smart as she was n~t M IS~ MAINE AND MR. BROFE.E-Miss Mur rel Appleby of Enfield, ''Miss Victor S. Best listenjng to the program on the parti­ The programs originating from Maine of 1948," shows a picturesque cake to ''J ake" Brofee at the Eesriern Springfield featured Maine agricultur­ cular rnght the news was announced, States Exposition in S•pringfield, Mass. The ettractiv:! University of Maine Vktor S. Best, assistant news direc­ and she was notified of her good for­ al experts attending the Exposition as tor of \NSCH in Portland for the Senior later appeared as a special guest on Brofee's program, Maine Ferm well as contestants from the Pinc tune by a vVLBZ staff member. Topics. past cwo years, has been named an in­ She decided upon the radio-phono­ Tree Scare. Maine listeners heard a struccor of radio at Boston Univer­ graph as her prize. special interview with State Aricul­ ture Commissioner A. K. Gardner, sity's School of Public Relations. He 1 he American Tobacco Company, conducted by Brofce. They were in­ assumed his new duties Sept. 27. sponsors of Let's Talk , Linwood T. Pitman Resumes Post Best will instruct courses in radio also sent a large supply of free Lucky troduced to Howard O. SeU>y, Presi­ Ex­ broadcasting, including lecture and Strike Cigarettes to the Veterans Ad­ As Public Relations Director dent of tl1c famed Eastern States work-shop pei:iods in announcing, ministration Hospital in Northamp­ position, and Prof. Cy Terrill of the radio news, special events and pro­ ton, Massachusetts. Linwood T. Pitman, veteran Majne was employed by newspapers in Port- University of New H ampshire's ... duction. broadcaster, has returned to his desk lai1d, l\llc. and Fitchburg, Mass. Later, Animal Husbandry Department. a The 30-year old newsman is a na- at \,VCSH as Pul>lic Relations Direc­ he joined the Associated Press and widely-known judge in Maine. tive of Chicago. He was educated WLBZ TQ Braadcabt tor of the Maine Broadcasting System. was made night bureau chief of che Brofce devoted two of his programs at the U1:ilirer;;icy of Tal:ontor.'Vi:.JJh11-1e"rc.___•~---~ ... For th~.E~~ J~ mont~~ he h:is sc~ AP- ~n .£ittsburgh. -. _ _- _ _ ro Mainc£s raral Y.Outh. He:, pres~ d.___ _. lw received his B. A. degree. He Maine Home Games a, r\ctm1111strat1vc Assistant to Govcr­ "Tfoa11zing the potentialities of radio, a broadcast for 4-H members and an- came to \,VCSH from Albuquerque, nur Horace A. l-:lild r~th at Augnsta. which was then in the experimental other for the Future Farmers of New Mexico, where he was news ,\1r.ung various othrr duti.:s at the stage, Pitman deserted newspaper America. vVhen the University of Maine Purrlaud station, Pirman will resume work to devote his career to tl1e new editor of station KGGM. Prior to opened its I948 football season Meets Dewey d1at time, Best was employed by vari­ ecLirorship of The Maine Broadc1Stec, medium. lt was then that he became against the Rhode Island Rams, Sep­ monthly publication of llleBS. associated lwith WCSH. He has re­ The weekend before the Eastern ous radio stations throughout the tember 25, \NLBZ began a series of country, including vVFBL, Syracuse, Pirman has been associated wi;:h maine9 wlrh the station continuously States .Exposition opened, Brofee was play-by-play presentations of the \\'CSH longer than any other staff si11ce 1925, except for a brief period the guest of Gov. Thomas E. Dewy N. Y.; WHLD, iagara Fa.11s, N. Y., Maine home games with John Mc­ and \,VCA.;\'.:, Burlington, Vermont member. His was the first voice heard during the recent war in the news­ at Pawling, N. Y. 'the Maine farm Kernan and Eddie Owen at the paper field, and his more recent tour For several months during the last on the station when it started broad­ broadcaster was invited by tl1e GOP microphone. casting in 1925. Through the years he of duty as Governor Hilderetl1's Ad­ war he was a free-lance newscaster in standard-bearer to join other agricul­ vVLBZ will take part in tl1e State has served as announcer, salesman, pro­ ministrative Assistant. tural broadcasters and writers for a . Chicago. Series broadcasts as a member of the gram dir ector, commercial manager He sei:ved in tlte army during discussion of America's fa.rm policy. World Traveler Maine Broadcasting System. and general manager. He was named vVorld War I, H e is married with Brofce was carried by special car, The Maine Bears are playing a to his present position as public rela­ rwo grown children, a son and daugh­ under police escort, from New Best's international background seven game schedule, with North­ tions diiector in 1945. ter . wonld be the envy of any newsman. York to JJewey's Pawling farm. There eastern, New H ampshire, Connecti­ He was educated at the University In his youth, he live~ in Rio de at the Pawling Grange Hall, Brofee cut, Bates, Colby and Bowdoin listed of Maine, where he received an A.B. Janerio, Brazil, where lus father was joined a discussion of major pro­ as gridiron opponents. in Journalism. Upon graduation, he blems now confronting the nation's a resident engineer employed by an Old l{adio Friends American company. He later travel­ farm economy. He was escorted by Reunited On WRDO the New York Governor on a tour of ed in Europe, Jiving for v3.i:ious lengths Dewey's farm. of time in France, !taly, England and From Pawling, Brofee flew to Germany. He speaks Portuguese Once again, radio listeners in Cen­ rrnl Maine arc thrilling to cbe back­ Springfield, to be on hand for the fluently and is familiar with several stage story of Myre and Marge, two colodu.l opening of the Eastern States other foreign languages. lovely chorus girls whose adventures Exposition. While employed by tl1~ Portla~d were eagerly followed for ten years While io. Springfield, Brofee parti­ station, Best became identified with by miUions of fans all over the na­ cipated in many activities other than two daily news broadcasts-the 6:00 rion. This series of the new adven­ his regular broadcasts. He recorded P· m. and 11:00 P· ":'· news. He also tures of ''Myrt and Marge" is pre­ a summary of Maine farm news, was heard on special events broad­ sented at 2:45 p. m., Monday through which was broadcast by W JZ, New casts and appeared frequently on As York, on tbat station's early morning Maine Goes, the weekly m:ws pro­ Friday, by Marquis Radin of Hallo­ well, in cooperation with Philco. farm program, and he appeared on a gram of the Maine Network News The original cast is supporting special Eastern States' television pro- Service. Alice Yourrnan as "Myrt" and Alice gram. . Best's hobbies in addition co his Goodkin as "MHge," the rwo girls Brofce was a virtual ambassador of radio work a.re current events and who meet during rehearsals of "Hay­ good will for Maine agriculture. He sculpture. In the latter field, he touted the virtu;5 of Maine-grown studied under the world-renowned field's Pleasures," a musical extrava­ ganza created by Francis Hayfield. produces. to thousands of out-of-state.rs sculptor William Zorach, and has who visied the huge Exposition. created several figures in clay and "My.rt and Marge" become insepara­ able friends, and their story is one marble. which fascinates all of their old You get 12 is.~ues of the Maine friends and captures many more. Broadcaster for 50c. Tape-Recordings Of UNESCO Public Forum The WCSH news show, As Maine Check Your Subscription Date, Please ! Goes, presented tape-recordings of a For some of our subscribers, this month marks the expiration of thoir UNESCO public forum at Symphony subscriptions. An easy way to check is by noting figures et the right Hall, Boston, last month. One of the of your name and address on Page lZ. discussion leaders was Senator-elect For instance, subscriptions expiring this month a re dated 10/ 48 which Margaret Chase S~ith. Tl_ie record­ stands for October 1948. C!Yeck your figures NOW. T his may be your ings were made by mternaaonal short last issue under your present subscription. If so, and you wish to renew, wave station WRUL and made avail­ GARRY GETS THE POINT- A fi reman, Jack Ellison of Engine simply clip off the top of tbe page, i11cludi11g t/tte t,ri11ted box, your •-• able to the Portland station by the Co. 27, demonstrates tlfe proper reaction on seeing NBC quizmaster Garry and address and the expiration date at the right. Check whether you wish World-wide Broadcasting Foundation, Moore smoking in bed. Moore, em1'ee of NBC's Take It or Leave I t, knows to renlew for one or two years, and mail the clipping with t he correct operator of WRUL, a non-profit, non­ better, end explain\ that be is trying to show what NOT to do during Fire P re­ remittance, to your nearest MeBS station • WCSH, Portland·; WRDO, commercial organization. vention Wqek, Oct. 3 to 9- or any week in the year. Auguste or WLBZ, Bangor. ,-­ \ / / Page 2 THE MAINE BROADCASTER October, 1948 / Duffy's Tavern Set •To Reopen On NBC October 6th Archie, Eddie Comic Alan Young And Finnegan 'f o Join Durante Jimn1y Duraurc, the little man with the big uose, came up from the gas­ Back With Show J1t corri ot Broadway and Hollywood Five regulars will return to the air­ with such finesse rhat few people lanes on "Duffy's Tavern" Wednes­ realize he was a hai-

Memory Lane R. J. PEACOCK CANNING CO. Canners & Dealers LISTEN TO TONY AND JUANITA Back in 1935, Jim and Martin J or­ in dan (Fibber McGee and Molly) play­ & ed in NBC's Kaltenmeyet's K.inder­ SARDINES ... SMOKED BONELESS HERRINGS TUE·SDAYS AND THURSDAYS 1:30 P. M. g::u·tcn. Mnrian was giggling Gertie LUBEC, MAINE Gump and Jim portrayed tough little WCSH • WRDO • WLBZ ,\'(icky Donovan. ' October, 1948 THE MAINE BROADCASTER Page 3 Phil Harris And Jet , Speed Flight Returns To Radio Return With Comedy Show Described On WLBZ After Entertaining TroopsAbroad Even when bis ba11d isn't making An unusu11l type o f special events music, it is apparent that Phil Harris program wns broadcast over vVLBZ has turned being a brash baton-weil­ recently from Dow: Air Force Base der into a good thing. The perpecual­ in Dangor. A speed run from Port­ ly canned, athlecic-looki11g mnescro land to Bangor by an Air Narional has come a long way from cite cime he Guard pilot in an Army jct was de­ and the home-town boys of Nash­ scribed by Irving Hunter of ,NLBZ ville, Tenn., clambaked under the and by the flyer himself. The jet was name, "The DLxie Syncopaters.'' in commuoicacion with the Air Base Though Phil is now recognized via plan~ co-ground radio. prin<.:.ipaJly as a comedian by reason From the cime the F-80 Shooting Star of his winy demonstrations on NJ3C's le.ft Portland until it zoomed over jack B,,mny Show and the NBC "P hil Dow Field, approximately eleven Ha.i:rill-Alice Faye Show," on which minutes later, the spectators and r:idio he co-stars with his movie queeo wife, audience heard the p ilot of the speed y h e lool,s back with approprjacc re­ jet ph1ne and the operator of the com­ spect co the days when he merely munications equipment conversing as fronted a bnud. He learned a lot the pilot reported his positi(')n and about the give-anJ -mke of show busi­ flying speed at frequent interva1s. ness in those days. Many of the listener$ iu t he path Phil began his career during boy­ of the plane's course tuned in their hood vacacious from school. lJ is dad radios and listened tO the broadcast taught him drumming and took him while watching the speeding jet pas~ along on the family's innumerable o verhead at more than 500 miles an theater and carnivn.l appearance.~. 1'RAPPBD - Up tu his oltl t ricks, Phil llarris is caught by wife Alice hvur. l t tovk the pilot a longer period T hen came the "Di.xie Syncopaters," of time, transported by -a jeep afrcr Foye sncukinl!, a peek nt the comics , the group with which Phil acquired landing, co reach the micro­ A lice 11111.l instructed Phil to improve vVLBZ the dialect for his popular "ham phone for an interview, thnn the bee­ hocks and hlack-cyed peas" southern his vocubulnry beforl). their show went back on the uir. line flight from Portland to Bnngor. singing styk. During rhc pose-flight interview, l3OUNTI FUL BENNY- Roohestcc toucl,es J ack Benny to 1he 11uick: "How's· The little banJ playeJ at the Prin­ the pilot spoke of the spceJ-resr as for a quick touch for e tlime, boss ? l-ligh cost of living you know." Thrifty cess Uorcl in Honolulu for a year, sLx, and Pryllis, four, before the chil­ merely II routine flight. Benny comes 1hroul!h with a stern reminder that it's B Jown puyment on then disbanded. Winning a contract dren's slurnuer time. Rochester's salary. B,enny and his j!ang will return to NllC on SunJl\y, Oct, w play ac the Palais de Dance in Mel­ Every time there's a praccice ses­ 3, he11rd in Maine over WCSH, WRDO and WLflZ. bourne, Austrn.lia, Upon returning sion at home for the songs which Phil Back home, he filled several successful en­ and Alice sing on t he air, it is done J:ick Benny is lmek from Europe, always n pleasure to 111eet ocher sound gagements at rhe Cucoanut Grove and to che r:iucous screcchings of the re~tcd, rcfreshc1J rintl ready re> re­ financial minds." fomily per, a cockawo Phil bought For His Tenth the o ld Los Angeles ,vilshire Bowl. s ume his Sunday radio show. The \ Vhen thl: comcdi:111 returns oo Oct. during his e3 rly days in Australia. Dllri11g rhis time, Phi1 also appeared premiere broadcast on Sunday, Ocr. 3, the happ)' co111hinarivn of talents Phil g,we ir to the musicians union in Year On NBC in musical shorts, one of w hich l (7:00 P· m.) w ill mark the beginn­ r,n l:cst 1·ear's ~hv" will bo on the air San Francisco 011 his return, but miss­ won an Academy Award. Juck ing r,f Benny's sixteenth ycax in r:idio ~gJih, i1;cluding , Rochest,.. ed the hird so mnch that he asked for Benny signed him for his N BC pro­ and on the l3C network. u·, Dvn \ \'ilson, i\lary and Phil. The i t hnck n short time later. ~ucccssfut format o f the show, of gran1 in 1936. And 10 years li1ter, The time her.ween last seasun's dole­ cn11rsc, n :m:lins unchanged. still an i111porrnm radio entertainer vi11 ful rendition of " Lol'c in Bloom" and the J3enny prgrorn, l Tarris started his St:ptcmlier was an especially event­ t his fall's famili:ir opener, " H c llu, J:1ck has ,tlw:iys h11d the ability co ful monrh for ·orman Lambt-rt of recognize quickly rhe public's tastes, own co111edy show with Alice Faye, again, this is J3ck J3cnny," was ~pent \VLBZ. I lis tfaughrer. , orma Lee ;rnd has sume\\'har ruefully accepted his pert, blonde spouse. The '·J-lnrris­ on foreign sht1rC'S. But re~t, like home, bcc:1me the bride of Clifford Rey­ thc ~111ne public's dccisiun o f his vi olin◄ Faye" program will return to its NBC i~ what you make it. For Benny's n,Jlds of J3ang01·. R<·ynolds is em­ playing. 'rhcrc·s a story that some time-spot 011 Sunday, Ocr. 3 (7:30 vac.1tio11 w:is spent c11te1-raining t he ployed uy sration WGUY in Ban~ ri 1nc b.1ck. J,,ck was invired to a meet­ P· m.) . millions ahrond whn clamored to hear After a half-hour's banctring on the gur, ing- o f pron1i 11c11 r business ml'n in r.he h it II. Benny show, which returns to N BC roiddlc west, to help raise $25,000 for Before Jack, his wife, Mary Liv­ on t he same dare (7:00 p. m.), Phil 1..,\nnvuncer Scotl Colton of\VCSH, a lornJ chariry. Denny made his pica, will again cross the corridor to an­ Pnrd::u1d, is awniting c.lclivcry o f a ingsrww; Phil Harris :rnd songstress wirh the result rlrn t an enthusiastic Marily n i'vlaxwcH sailed for Europe, other scudio co joirt Alice in rhcir new rifle for use during the deer :rndience uvct·suhscribed the quota by domestic cC1111cdy series. hunring season this fall. Scott plnns Ile and rhc troupe hrokc attendance fou r tim<;s. Appreciatively, Jack .rose rccorJs ill Dcm,it and Clcvdand Ami as before, at the condusion of to spend his vacativn in Philips, ag:1 i11, exprc~scd th:111ks and offered to their show, the Harrises will hurry ,\1:iinc, where he v wns a 400-acrc thcatns. \,1/hcn they reached Eng­ cmenai" them w ith h i.-; vio lin. Im• h ome co Fncino ro he with Alice, Jr., rrncr of woodl~nd. land. a two-week engagement at the mt:diarely che :111Jience subscribed an• famous Pnll:id ium brought them one nrhcr S 10,000 ro the fund - to keep of the grcarcsr ovations ever accorded Jac k from p laying it, pc.rfon11crs in Lo ndon. The story of "sranding room only" and "shntterecl attendance reco rds" was repC-3trd. Musical Assist Ucnny and the gang then went on A celebration was in order wheo to G ermuny to give shows for enthu­ the l\laine Central RailroaJ opened siastic American Ci Ts stationed in cirics its new and modern freight shed in from Frankfort to Munich. During Bangor. and to :idd rnclotly to the rhc pcrforinanccs in Germany, Alice festivities, \1/LBZ MllSical Director, Faye, who acc

T H E MAINE BROADCASTER rime cnsy-ro-eat, nourshiog foods ... i~ creamy-smooth, flavor-rich peanut TH£ MAINE BaoADCASTEII is published momhly by Radio Stations \VCSH , Without Sound Effects butter. N,1w .. . here's just an idea Portland; WLBZ, Bangor; and WRDO, Augusta - Compri~ing the ,\ laine l ~ for a variation of chat t~scy treat ... Broadcasting System. _.,...,,,.._,...... ,..__ ...... ,.._,.....,...... ,.._,,,.._,...... ,..,.,....,,,.._,...... ,..,.,....,,,.._,...... ,._,,,.._,.~ dice the strip or 2 of bacop left from Publication aod editorial offices are at \,VCSH. Portland urcakfasr and add it to the viramin-B rich peanut butter. This idea is sav­ Entered as second-class matter April 12, 19-¼6, at the Pose Office at Pon­ /1,-_1',ru'(./'l~,Jl.,v,f<~ ing of food .. . and the bacon coa­ bnd, Maine, under the Act of March 8, 1879. mllutcs hnndsomely co the flavor of "'A rhe peanut butter. You'll find that The subscription price is fifty cents a year, payable in adrnnce J-"'9/ rhe slick chicks and the oldsters alike JOHN F. HOGAN, Ac,ting Editor will really ;,go for" this diced bacon ~ and peanut hurter sandwich fi lling! ~ Ir's the ... nurs! Peanuts, that is. Have you ever rhought of using pancake ready n1ix as a uactcr for -/4 ----1~ M(1. 1 deep foe frying? Try 1 cup of the pancake batter, ½ rsp. salt and ¾ cup ~ -~ - ~~~~ warcr. Beat it co n c reamy smooth­ ~ ness and then use it when d eep far i~ frying everything, chicken, onion D~iry Feeding Plans; Fitting Crops To Feed Needs rings, shrimp n11d yes, even for hanaua fritters or apple ii11gs. Dairy farming is a specialized business. We know that t>n some flack co desserts r!iis 1s our old farms there are good herds of cattle w hich are well bred and proper­ ~ -- fa1,orirc with variations: ly cared for. Yet on many of tl1ese farms more attention needs to be devoted to all aspects uf balanced farming-soils, crops, rotations, AJ>l'Lt.s CRl~P labor saving methoJs, marketing problems, and the like. In this 4 to 6 cooking apples or 4 cups article we shall discuss only one of these topics-fitting crops to feed sweetened peaches or apricots needs. We doubt if there is ,my one operation in the farm that will I rnblespoon lemon juice increase the efficiency and profits on the form rh:in planning the l cup oatmeal (uncooked) cropping program to meet the feed neds. 1/3 cup sifted flour ½ cup urown sug:tr Pasture, hay growing, harvesting, :rnd storing of ''One thini! you con ,ny about him, he certainly throws himself into his work." h tsp. salt silage, and grain rhe roughages. I tsp. cinnamon ol>cnined at the In the first place, alfalfa, the clovers, 1/ 3 cup melted burrer. 111argarine lowest cost will soy-ueaus, all of them excellent le- 01 nrhcr fat. make greater pro- gun1es for Jairy cattle, have a wide l. fits on your Jairy udaprnbility to soil anJ climate con- Pare, core and slice the apples. form. Balancing dirions and are soil builders. None of Place in g1·cascd shallow baking dish. Sprinkle with lemon juice. the crop to sup- thlro\\ 11 .-11gar and raisins nnd a 10 ccnrs. It c-ovcrs the reading range chil,lren ! I. t permit this. In some cases due to green forage in pnsrures is s11cculenc brushing of butter inside, gives the of children ro high school and in­ high land and lalmr costs, plus poor and palatable and also rich in minernls, comes in various meal a party couch. cludes lists of books poetry, songs 1rnd flavors of course soils, it is more econonucal to buy vitamins, nnd procei11. Recent research I lundle meat loaf rhc s11uce w:iv. rhc ·'re;1d al•>ud" books. but if you have feed than to prn

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DAMARISCOTTA, MAINE RICHMOND, MAINE SOUTH PORTLAND, MAINE Wheeler's Radio Shop Russell A . Ring Lewis Furniture Mart COMPLETE OCTOBER PROGRAM SCHEDULE SUNDAY MONDAY TUESDAY WED?' MORNING MORl\lKG MORNING MO 8.00 ALL- ;-.; nc Kcwb 6,00 ALL- News 6.00 ..\LL-News 6.00 ALL-Ne,., o,05 ALL- Paul Gil o.05 A LL-Paul Gil o.00 A LL-Paul 8.05 A L L- Organ Reci1ol o. ..!5 ,\ LL- News t,.25 ALL- News b,25 ALL-News o-30 ,\LL- Muine Farm Topics b,30 ALL- ~laine f-arm Toi;ics ld0 ALL-Maine 8.30 A L L- Church School , .IIU \\ CSl-l- Kews 7.00 WCS,li- [';ews 7.00 WCSH-NeY \\ HOO- U. l'. News \\' HO0 - U. P. News WRDO-U. 8.45 ALL- ~l uine Network r--ew1 \\ LBL- Sacrcd I leun Progr■ QI \\'LllZ- Snc red Heart Progr­ WLBZ-Sac , .05 \\ H l)O- H1.1di o ll.,v-,ille 7,05 W !WO- Rae 9.00 ALL- Rook (>f Rooks i ,05 \\ Hl)O- HoJio Rev.,ille ,.15 WCSH- Thrcc-A Safety Man i.1:i WCSM - Three-A Safety Mun 7.15 WCSH- Thr 9.15 , WCSH-Hear O'Israel WLHZ- Slim Bryant WLflZ The Hoymaker~ WLBZ-Slir WRDO-Story to Order i ,30 WCSI I- L ate Edition i.30 WCSH- Late Edition 7,30 WCSH- Lat, \\ IWO- U. P. Kews WI< UO- U. P. Ne,,. WHDO-U. \\ILBZ- Story to Order \I LIIZ- ESSO Heporcer \\' LLI Z- F.SSO Re11orter WLBZ- ES~ i'-35 \\ HDO- R1.1dio H.eveille i.35 \\'HOO- Rodin Reveille 7.35 WROO- Rat 9-30 WROO- Comt:os of Music \\ I.BL- Program l·-Ji.~hlil!bts \\'l.llZ- Prvgrom H ighligbu WLBZ- Pro. WL BZ-E1ernal Light 7.45 WHOO- Morning Roundup 7.45 WRDO- Morning Roundup 7,45 WROO- Mo \v LHZ- Mu$ical <.:lock WLBZ- Musicul Clook WLBZ-Mu 9.45 \\'CSI 1- 0 & 11. !\liners 7.55 WCSH- Unclc H c7,:tie 7.55 WCS'H- Uncle Hiezzie i.55 WCSH- Une WHDO- SouLl1land Music 1>.UU ALL- M~in« Network News 8.00 ALL- Main.: Network New, b,Ot-J ALL Maine S.15 WCSIJ- Let's Mavc Music 8.15 WCSII- Let's I lave Music S.15 WCSH- Let 10.00 A L L-Firs1 Hudio Parish Church \\ H UO - Do Y vu Hent~mbec­ WHUO- Uo You Remember WHDO- Do of America W LHZ- Heppy l\itchen WL BZ- 1-loppy Kitchen \\'LBZ- H11~ f; .111 \\'CS! l- 1 lere·~ Agnes Cibb1 8.30 WCSH- Here's ..\goes Gibbs 8,30 \\'CSH- H cr JO.JO WCSH- Ne1,·s \\ HDO- Thou)!ht, for the D ay \.\'RI >O- Thoughs for the Day \\' !WO- Th, !) . ◄ 5 ALL- J\laine Network New1 8.-15 ..\ LL- l\.lalne 1'etwork New, R 45 ALL- Maine WRDO-Voices Down The Wind 9-110 WCSI I- Trading Pnst 9,00 WCSl-1- Tratlin~ Post 9,UO WCSH - Tra, WLUZ- Voice, Down The Wind \\' HDO- Hon.,ymoo11 ,n New York Wlrn 1e Street Church iuo WCSH- To .Re Announced 9.30 WCSH- To Be Announced 9.30 WCSH- To 11,00 WHl>O- Words and J\lusio WLBZ- To Be Announced WLJl'l- To Ue Ann•>unced WLHZ- To W RDO- Going Pieces, J ean Murray WHOO- Going Places, J enn Murrny WROO- Goi WLBZ- World News 9.45 W HDO- Accordin~ to the Record 9.-15 WRDO- AccnrdinJ( to the Re~ord 9.45 W RDO- Ac, 11,05 WLBZ- Cliurch Scrvic~ 9.55 WRDO- U. P. News 9.55 WHDO- U.P. N e.ws !1.SS WHUO- ll .. J0 .00 ALL- Pred Wuring 10.00 ALL- f-red Waring 10.00 A LL- Fred )1.30 WRDO- !'iew5 Summa ry JO.JO ALL- Road ol Lile 10,30 ALL- Hond of Life JO.JO ALL- Road l0,45 ALL- Joyce .Jori.Ian 10,45 ALL-Joyce IJ,45 WHOO- Voice of the ,\r111y 10,•15 ALL- .lnyee Jordan 11.00 ALL-This i• i'.oro nruke Jl.00 ALL-This WL BZ-Hcd Cross Pro,!rum I J.00 A LL-This ls Norn Druke 11.15 ALL- We L on: ol\CI Leurn I 1,15 ALL-We l 11.15 A LL- We Love and Learn 1 1.30 ALI.- Juck UNch Show 11-30 ALL-Jack t J .30 A LL- J atk .Berch Show l I .45 WCSI I- The Bdght·cr Dey 11 .45 WCSH- Th~ WRUO- Trio Time WIWO- lnsi Af-TEHNOON I 1.45 WCSH- The Brighter Day WLBZ l\"orm Lamhert WLBZ- Mu \\ ltUO- lnside Story 12,00 WCSH- Ncws WLBZ- Music of Manhutt11n AFTERNOON AF'J't W HOO- Olmsted ond Co. AFTERl"\OON 12.0U WCSH- Noontimc News 12.00 \VCSI I- Noc WLHZ- Salon J\lusi~ WIH)Q- U. I'. News WRUO- U. 12.00 WCSll- Noontime News 12,15 WCSIJ- London Colunin WLBL- KMn Knbblers WLBZ- Kor WHl)Q- U. P. News 12.05 WHOO·-Mai11c Hauio l',ewt 12.05 WHOO- Ma WLBZ- Christion Scicno,:, Pro1tun1 \\'I.BZ- Korn l\.obhlcrs 12,IO WHIJ0- Noomlsy Revue 12,JO WHOO- No )2.,05 WROO- Muine Radio Ne•H 12.30 WCSH- Anderson FamiJy 12.15 \\\.:::ii l- Luncheon Club 12,15 WCSI 1- Lun 12. lU WHDe \.\ "ROO- Living- l Y48 3.15 ALL- Ma l'crkins 4 00 ALL- 1\ack~tn~e Wife 3.4:, A LL-Hi,i!.t 3.30 A LL-l'~ppc.r \ oung's Family 4 15 ALL- Stellu l lnl lus 4.IJU ALL Ha~kst WLHZ- Livin~- 19~8 3.~5 ALL- Hi~ht To Happlne~i. 4,'.\U A I .L- L11r~nw .lo11~s 4,15 ALL-Stella 5.00 WCSli - Lon~ine Sympltnnclle 4.00 ALL-13nckstag,: \Vi! .. 4.45 ALL- \ , ► 11 n 1t WidJt r Rrown 4-30 ALL- Loren. S.00 WC ~! I- \\ het1 A Girl !'.larriea 4,45 ALL-Yvun1 WLBZ- .lanc Pickens Shvw 4,15 ALL-Stell11 Ugllas 4,30 ALL-l.orcn1.c> Jones WfO - l l. T' News 5.00 WCSIJ- Wh ,vRUO .hllW l'ick l• r1> Shuw 4.45 ALI.,-Young \\ iJtlcr Browo WLHZ- Shr,ppers ' Variety Rcvua WRDO- U. 5.00 \\'CSH- \Vhcn A G irl MarriN 5.0S \ l 1400 ~tub WLllZ- Sho 530 ALL-1<(:A V ict,,r Show \V IU\0-U. r. News 5.)5 \\'CSI I l'vrtrn F or es Life 5.0S WIWO- J4U WLHZ- Shoppers' Verietv Reviie WI .Iii' Sho ppers Variety Revue 5,15 WCSI 1- Por 5.05 \\ IW0- 1-100 C lub 5-25 WL111/ -'lrnn durd Shri~ Pgm. WLBZ- Sbo EVENl:'\G S, 15 wc:;1I - Portin PllCCS Life 5,3() WC~I I ,J1N Plain Tlill 5.30 w c s:-J- Jus1 WLBZ- Shoppcrs Variety R evoa WHDO - A Vi~i1 wi th Uez:r,ie WHUO- A ' 6,00 WCSII- Kcws 5-30 WCS11- Jl> SI Ploln Bill WI ,nz- Vi~it \\'i1h He,.7.ie WLHZ- Visi WIH>O- A Visit with llez1.ie S-45 WCSH-Front l'a~e Furr-•11 5-45 \\ CSH- Fro WHDO- Ca1holio Jlvur WLHZ-Visit Wi1h llca .ie WL HZ- Rod llondri ckson WLBZ- Roc WLBZ-News 5.45 WCSli- Front l'R~e Farrel! WLflZ- Rod H endrickson £!\/EKING EVJ 6.15 WCSH- Hnmonre of P,11nn11• Gcn1> 6,00 A LL-,\ Juine EVENING 6,00 A LL- Maine Network Ne"• WLBZ- Gue6t Stur 6,15 ALl~~nrh Journal b,15 ALL-Shell 6.25 WC:il 1- Muiue State New, f>,25 WCSIJ- J\\oi 6,30 AL Ozzie and Hnrrict 6.00 ALL- Moine NetO- U. 8.30 ALL-Fred Allen Show WLRZ- Norm Lamhert 6.45 WCSH- 3-Stor Extra WLRZ- ESSO Reporter WLIIZ-ES!: 9.00 WCSH-Manhotten Merry • Go­ WRDO- U. P. News 6,50 WROO- Meine Rodio Newa 6.50 WROO- Mo Round WLBZ-ESSO Reporter WLRZ-Meine Rndio News WLBZ-Mai WROO- Menhattnn Merry Go • 6.50 WROO- M11i11e Rudio New, 7.00 ALL-S,upper Club 7.00 A L L-Suppe Round WLBZ- Mnine Rudio N effll 7. 15 ALL-News of the World 7,15 A Ll,-News 7,30 WCSH- SkiJlpV Hollvwood Tbec1tw 7.30 WCSH-Guf WLBZ-Allen Roth Symphony 7.00 ALL-Supper Club 7-1 5 ALL- News o! the World WRDO- The S,m11othies WRDO-Mu 9.30 WCSH- Am. Album of Familiar 7.30 A Llr-Musical Program WLTI7,-l\ lusicnl ,\olemoirs WLBZ- Rol Music 7.45- WCSH- Pleasure Parade 7.45 WllDO- Little Show 7A5 WCSH- T o l WLBZ- H. V. Koltenborn WLBZ- Richard H urkness WllDO-H. WRDO- Am, Album of Fam iliar ' WLBZ- H. Music 8.00 AL L-Covnlcadc of America 8.00 AL l.r-Mel Torme Show tl.'.$0 ALL Voice of Firestone 8.30 A LL-Dute with Judy 8.00 ALL-Dlond, WLBZ-Memorable Musio 9-00 ALL The T elephone Hour 8.30 ALL-Great 9,30 ALL-Dr. I. Q. 9.00 ALL-Bob H ope Show 9.00 ALL-Duffy 10,00 A LL--Tnke Tt or Leove It 9.30 ALL-Fibber McGee ond Molly J0.00 ALL- Contented Program 9.30 ALL-Mr. C I 0.00 A LL- T he n 10.30 A L L-Night With Horace llciJt 10.30 ALL- H enry Wnllnoe 10.00 ALL-Sig Town J0.30 A LL--Peo11lc Are Funoy 10.30 ALL-Curtai 11,00 ALL-Maine Network Newa 10.45 ALL-To Be Announced 11.00 WCSH-Maine Nelwork Ne,n 11.00 WCSH- Maine Network N -, 1.00 WCSH-Moi1 11,15 ALL-Clifton Utley and 1'he WROO- World News WROO~World News WRDO-Wo, News WL BZ-ESSO Reporter WLBZ-ESSO Reporter WLBZ- ESS 11.15 ALL-News of World 11.15 ALL-Morton Oo'\'Fney 11.1S ALL-News .11,30 G1rrow1y $ho" WLBZ-Dove 11,30 WCSH-Swing Circle Jl,30 WCSH-Swlnll Cir~le 11,30 WCSH-Swir WRDO- Sign Off WROO-Rescrved for Dancing WRDO-lles WROO- Rescrved for Dancini WLBZ- Mca WCSH-Sign Off WLBZ- Biltmore Hotel Orchc&t,- WLBZ-Wnldorf Astoria Orcli. 1"2-00 WLBZ-Ncw, 12.00 ALL-News 12,00 A LL-News 12.00 ALL-New, FOR WCSH 970 - WRDO 1400 - WLBZ 620 iESDAY THURSDAY FRIDAY SATURDAY RNING MORNING MORNING MORNlNG 6,00 ALL- News 6,00 ALL-News 6,00 ALL- News o.05 ALL-Paul Gil Gil tJ-05 ALL-l'uul Gil 605 ALL- Poul Gil b-l5 ALL-1'U- Jtn<.lio lleveille WHl)O--U. P. Kews W LHZ- Sol•red Heart Progr•m ee-A Safety Man WLBZ- Th1e 1-laymokcrs WLUZ- Sa cred Heart Program Wi!IJO- U. P. News ~ Bry11nt 7.15 WCSl·l- Thrcc,A Sufcty Mon 7-05 WHOO- Radio Reveille e Edition ,.30 WCSI I- La1e Edition 7.15 WCSH - Thrce-A Safety Mon 7,115 W HOO- Hauio Reveille \',, ld)O- U. P. l'.ew~ WLHZ- Slim Bryant P. N ewa 7.15 WCSH- SacreJ Heart Program ;o Reporter WLUt- ESSO Reporter 7,30 WCSH - Lute Edi1ion lio Reveille i ,35 \\ HUO- lladio H..,vcille WHUO- U. P. News WLHZ- The Haym11kers WLBZ-ESSO Reporter tram Highlight ■ \\'LBZ- Program Highliithts 7-30 WCSH- Lnte Edition roing Roundue i,45 W ROO- Morning Roundup 7,3.5 W HOO- Hadio Hevcille sicol Clock WLHZ- Musicol Clock WLl:IZ- Program Hi~lili1tl1111 WHUO- U. P. News le H ezzie 7.55 WCSH- Uncle Hczzie 7.45 W RDO- Morning Roundup WLBZ- ESSO Heporte r !S,UU ALL-;\l,.inc l'.·etwork New ■ WLBZ- Musioal Clock Network New■ 7.35 WHUO- Rodio Reveille 's Have Music l>.15 WCSH- Let·~ Hove Music 7.55 WCSH- Unclugh1s (or tl.ie Day WHOO- Do You Remember Ne"• Network New1 8.45 ALL- Mainte Network News 8-30 WCSH - Here's Agnes Gibbs 8.15 WCSH- Let's Have Music Jing Post 9.00 WC&H- 'J raJinit Post \\'ROO- Thou~l1ts for the Day WROO- Homes on The Lund neymoon in New York WHOO Honeymoon in New Ye rlr 1-.45 A LL-Muine Network. News WCSl·I-Tradfng WLBZ-Dick L iebert g · of Our Times WLRZ- Song~ of Our T imes 9.00 Post WIOJO- lloncymoon in New Yerk lo Test 9.15 WCSH- lello-Test 8.JO WCSH- Maine Kitchens WL BZ- Chureh in Wildwood WLJ3Z- Songs of Our Times ,rch io Wildwood 9.15 WCSH-Tello Test W HIJO- Thouglits for 1he Day Be A nnounocd 9.30 WCSH- To Be Announced WLHZ- To Be Am1ounced WLBZ- Friday Devotions 8.45 WCSll- News l!e Announced 9.30 WCSI 1- 'l'o Be Announued 11g Plo~es, Jean Mur ray WRDO- Goini( Places, J ean Murray WHOO- Decision Now 9.45 WHIJO- Accordini! 10 the R ecord WLIJZ-To Uc Announced :ording to tl,e Record WHOO- Going PJnces, Jean Murray WLBZ-1-H Clubs P. News 9.55 WHOO- ll.P. News 10,00 ALL- Fred Waring 9.-15 WHOO- Accortlin)I lo tbc Record 9.00 WCSH- School L:brari11n Waring . 9.55 WHOO- U.P. N1:ws of Life 10.30 A LL- Hoad of Life WLBZ- -SrQry Shop J0,45 ALL- Joyce Jordan 10,00 A L L-Fred Worin~ Jordon 10.30 A LL- Rood of Life WROO-S•tory Shop is Nora Drake l J.00 A LL- Thi~ is Nora Drake 11.15 ALL- We L()ve and Learn I 0,45 A LL- .J oyce J ordnn ove and Learn 11,00 ALL- This is Nore Droke 9,30 ALL-Mind Your Manners Berch Sbow I l .3() A LL- Jack Berch Show I 1.45 WCSH - The Brighter Day 11,15 ALL-We Love und Learn JO.OU WCSH Frnnk Mi,rriw:elt Bril_lhter Day 11 -30 ALL- Jack Berch Show de Story Wf(IJO- Trio Time WLBZ- rrank Mer, iwcll \\"LUZ- Norm Lambert 11.45 WCSII- Thc Urightt:r Day siu of M11nhotta.o WRDO- Jnsidc Story WRDO Proudly We Jloil A PTER1'-00N WJ.BZ- Mu~ic o{ Mnnhattao ~RNOON IO.JO ALL- Archie Andrews 12,0U \\ CSl-i- Noontime News APT ERNOON ,ntirne New• JJ.00 ALL-Meet The Meeks \\ IUJu- u. I:'. •\cws 12,00 \\'C~ll- Noon1ime News P. News \\ LHt-korn J\obbler~ WlWO- U. P. News l J .J0 A l.14- Smilio' fal. ~IcConnel.l n Kobblers 12.05 \\ HIJU- i\loine HotJ,u 1'e,n ine R"Jio Nevn WLHZ- Korn Kobblers 12,JO WHUU-1\uundQy Hevue 12.05 WHDO- Muine Hodio News onday Hcvue IZ,15 \\ CSLI- Lu11 oh1:or1 Llub cheon C lub 1.2.10 W HDO-Noondoy Hevue /\FTEltNOON \\• LLIL- b.':>.':>U hcpu,·ter 12,15 WCSH- Lunchcon Club 0 Heporter 12,;!0 \\ Ll:IL- l\la111e Ha\110 Ne,n WLHZ- ESSO He1)orter J2.00 WCSI 1- Nouotime Nein nem Hadio New ■ 12.3U W t.,;::i,J 1- ~lurjorie !\!ills 1.2.20 WLBZ-~luine H~tlio News ·jorie ~ lills- \\' Lll/.- ~lur,orie 1\lill~ 12-30 WCSM-Mnriorie Mills WHUO- U. P. News ·jorie Mill~ IZ.45 \\ lO- Mee1 the Mike 111 M urray 2.L5 \\' HJ.JU - Mutinee Musicnlc Wl111neu 3.JO ALL- Pepper Young's Family To Happiness ·I.OU A LL-iln,,ks1ui(e \V ,le 345 ALL-Righi To HappineJis 1,20 WCSI I- Salon Strinii, ~~e Wile 4-00 ALL-Backsto)!e Wife -..!5 A !~L- .':>tdla Lldllus brm £10111 lJallas 1.30 ALL-Nt1tional and 1 4,30 J\ Ll,-Lorcn,.o Junes 4,15 ALL-Stellu Dallas I-lour zo Joues 4,•15 A 1.L- 'l'oung ½ idder Browo 4,30 ALL-Lorenzo Jones ! Widder Brown ;i,00 WC::;-H- \1 hcn A Girl Marrie• 4.45 ALL- Young Widder Rrnwn 2.00 ALL-P'ootbs)I Cumli, en A Girl Marriee WHl>O- LJ, P. 1"1t'WS 5,00 WCSI-I- Whcn A Cid Merrie, P- N1:ws \VLBZ- Sh11ppers' Vuriety ReY110 WROO- U. P, News 5.00 ALL- Tu B e Aonouncc<.I ppers' V81'iety Revue S,O., WHOO- t-lUU Club WLHZ- Shoppers' Variety Revu• U Club ii l 5 wc :;t 1- l'ortiu Faoes Life 5,05 WHUO- H00 Club 5.15 WCSfl- To Ile i\nnou,rnctl tiu Fuces Life WLIIZ- Shoppc.rs Variety Rtivuo 5.15 WCSI 1- Portiu Faces Life WLiiZ- To lle Announced pperi Variety Revue WLBZ- &h,)ppers Variety Revue 5.2.) WLIIZ- Stnnda rd Shoe t'gm, \VIWO- Spcaking of Sr,ol'ls · Pleiu Bill 5-30 WC!:i ll- Jusr l'nin Hill 5,30 \\'CSH- J UH !'lain Bill ✓ isit with Hez:iie WHDO- A Vi.it with l➔ ezzie \\'RIJO- A Visit with Hezzie ~ ..,s ALl,- Lassic t With lleZ2ie WLHZ- Visil l\'ith lle1.i::ie WLRZ-Visit with llczzic 111 Poj(e Ferrell 5,-1:i W C.:SH- Fr1,nr t• n~e Farrell 5,-15 W CSff- Pront Paitc Farrell WU1Z- Rod H endrickson I Hendrickson WJ.BZ- Hoil I fonJrickson EVENJNG EVENJNG EN l NG EVENING 6.()0 ALL- Maine Network News 6,00 WCSH- Moine Network Nnu , N t!twork New,. 6,00 ALL-,\lainc Ketwork New-a b,15 A l; L- Shell J ournbl W H!)O- M11ine N etwork Ne,., Journal 6,15 A I- L- !>ports Journul 6.25 WCSH- Muinc Stote News WLBZ- Esso Reporter ,ne Sratc Ne,v,s 6,;!5 \,\'CSll- Maine State News WRDO- Sports Story end Error ~ijt Moments in S1>orts W(l.OO- Great Moments in Sports WLBZ- Mu~icul Interlude 6.15 ALL- Sports Journul .ical J11re1•l1ule. WLBL- Mu~ical 111,erludo 6-30 WCSII- Tony & Juanita .y & Junnita 6-:lO WCSJJ- Tony & Juanita WRDO- Music of Ma.1ha1111r, ... 6.25 WCSH- Maine Stole Ncffs 1y High Revue WIUJO-Keep On Keepin' Oo WLBZ- Norm Lambert W H UO- Maine Staie Ne.. , ·m Lambert WLBZ- Norm La111b,ert (,.45 WCSH- 3-Star Extra WLUZ- Musicsl lnterlntlc ·a, Extr a 6.45 WCSH- 3-Ster Ex1r11 WROO- U. l'. News P News WRDO-U. P. N ews WLBZ-ESSO Reporter 6.30 ALL- NBC Symphony iO Reporter WLllZ- ESSO Revorter 6,50 WV.DO- Maine Hallio News ine Rudio News 6,50 WROO- Muinc ftadio News WLBZ-Muine Radio News 7.30 ALL- To Be Announced n~ Radio News WLUZ- !Vlaine Radio Newa 7.00 ALL-Supper Club •r Club 7,00 ALL-Supper Club 7,15 ALL- New of tJ1e World 8,00 ALL-Hollvwood Star Tl,leo!er of the World 7-15 ALL-News of the World 7.30 A LL---Y"nkee Yarns 1,15 WROO-H ere's To Vetera n ■ :st Star 7-30 WCS,H- Flight with Music 7.45 WCSII-Plcn~urc Parode ,~ical Portraiu WRDO- Art Von Damme Quintet W ROO- H. V. Koltenborn 8.30 A LL- Truth or Conset1ue110cs lini Trio WLBZ- Moine Sports WLRZ- H. V. Kaltenborn Be Announced 7.•~5 WLRZ- Richnrd Harkness 8.00 WCSH- Highways in Melody 9.00 ALL-Your Hit Parade V , Koltenborn WCSH- Politioal Program W RDO-Salon Concert V. Knltlenborn WR DO- Music WLB.Z--Xuvier Cugat Music 9.30 ALL--Jndy Conova Show ,e 8.00 ALL-Aldrich Pamily 8.30 A LL-Jimmie Ouronte Show 10.00 ALL-Dennis Day Gildersleeve 8.,10 ALL-Hurns end Allen 9.00 ALL- 's Tavern 9.00 ALL-Kraft Mu~ic Holl 9.30 ALL-Red Skelton 10,30 ALL-Grand Ole 01Hey ")istric1 Attorney 9.30 ALL-New Sealtest Village Store 10.00 ALL-Life of Ril:cy il~ S tory 10.00 J\ LL-S'1tured vocnlisc, >1 home in I and their own fireside had fur more appeal co the wcll-tr:welcd couple. 'fhe cwo, quickly won over to the side of do­ mcsriciry, were so amused ut their Ozzie ond H arriet own household crises au

Maine's only independent radio news gathering organization with more than a The hundred reporters throughout the State gathering on-the-spot news for delivery over t he stations of the Maine Broadcast­ ing System. Clear, concise and up-to-the­ minute news is yours because the editors * appreciate the value of time . . . they know WHAT makes news .. they know WHEN it's news.

Oinoh Shore 1 l n 'Hd Jie Contor Show')

Sor11e people t:arrry ;1 raubit's foot and others \lHI Ch wu11d, But for singer Din:1h Shure chc NHC "Eddie Canwr Show" is her luckv ralismau. the Maine Broadcaster Dinah, who ti.rst l>cc,;mc widely lrn,,wn while singing with 10:Jdie, re­ turns tci the ncn1 ori( when che " Eddie The only publication of its kind! Devoted Cantor Show" L:0111cs lmck rn the air Frid:1_1. (J<.!t. I (9:00 p. 111. J. Stage exclusively to good radio listening, giving and sacen cou1cJicnnc its thousands of readers alJ the news about will he unc uf the regulars rhis scnsun. the radio programs they love and the I larry Von Ze ll , who srnrccJ out as an n11nou1H;cr anJ developed into .l people who make them. Published month­ firsr-ch1ss comedian un the progra111, ly, the Maine Broadcaster also contains also will be had, on the show this COMPLETE radio program schedules of foll. Cantor himself whu spem the su111111cr with lda 1111 a motor tour of the three stations of the Maine Broadcast­ t he Scandiunvinn countries, has been ing System, WCSH, Portland, WLBZ, Ban­ making persmrnl appearances in the gor, and WRDO, Augusta. It contains not cast, looking ovH television and dis­ only news of your favor ite NBC.programs pb.ying as 11111ch vigor :ind bounce as * ever. but little bits and anecdotes about the local Din,1h g•>t her big break when she people on your favorite Maine station. was fired frum a radio show because the sponsor wanted a song stylist with You'll know radio personalities better, an entirely different technique. Bue you'll enjoy your radio more by subscrib­ EJdie Cancor had heard her on the ing to the Maine Broadcaster. p1·ogra111. Here's the way Dinah cells jt: In • But unknowingly l had a lucky b,rcak - Eddie Cantor, one of in the business, had heard me. He liked my singing style and signeJ 111e for his program. There followed three of 111y most memor­ .able years in radio, working with the Maine Broadcasting System Eddie." I lere's how she feels al.Jouc return­ ing to the show that gave her her Maine The Maine Broadcasting System serves srarc: " othing could make me hap­ the State of Maine with programs in good pier th,111 to be back with Eddie again when his shuw opens ... It will be taste .. fine music .. programs in the pub­ like old home week for me and I lic interest ... comedy and drama to fit knu,\7 [' II enjoy every minute of ir.'" every ear. In short radio at its best for Maine people. Within the Maine Broad­ Senator Claghorn casting System organization are men with To Have Russian Accent 10, 15, yes, 20 years of broadcasting experi­ Radio! * ence working together to bring you the best Ken Delmar is busy cultivating his already-good Russian accent for the in radio. new Fred Allen series, starting in ... October. Casr in the past as Sem1cor C laghorn, the ebullienr southern states­ man with a cure for everything,: he will play Claghorn this season only through the heat of the policical sea­ son. T hereafter, he is must likely to show as Sergei Strogooov, as Russian who takes rhc steppes in snide.

Girl: l'd like to marry you. Ji111111y Durance: 1'111 not milrrying you. PORTLAND Cirl: Why not? Durante: \ \/ell, my grandfather rnarrinl my grandmother anti . my father married my mother. \ i\/hy shnuld I nrnrry a stranger? -NllC's "Ji111111y /Junmtc Sbow"

( :ern 11i11111 : Houey. when I catch a cold I nlwny~ go to ·a dance. WLBZ · WHOO Judy Canova: I low could that help a cold? BANGOR AUGUSTA Gerru1i6n1: I cit> a rhu111ba ancl shake ir off. - NIJC's "/ u,ly C1mov,1 Sbow" Page 10 THE MAINE BROADCASTER October, 1948 Television Topics - - - Video Views Football Games Life And NBC To Collaborate To Be Televised On Nov. 2 Election Telecast T en of the major football games to be played in the East, including Life magazine and the National headquarters in New York, and from the first ever televised from the Y aJe Broadcasting Company will continue vVashington. Special visual aids are Bowl in New Haven and Harvard's their collaboration which began with being created to help viewers follow Soldiers' Field in Cambridge, will be the national political conventions the election rsu!ts. seen on NBC Television this season. earlier this year, and will unite their To the coverage of election activity Bob Stanton, N BC television sport­ news-covering facilities to televise the by the NBC news »nd television staffs, caster, will give the play-by-play de­ highlights and results of the national Life will add its own large group of scription and Bob Meyer, football election Nov. 2. Plans have been an­ jourualists presenting interviews with analyst, will be technical advisor. nounced by Andrew Heiskell, pub­ important personages, periodic re­ This is the fourth year that NBC has lisher of Life, and William F. Brooks, sumes, sidelights and special events. televised outstanding collegiate games NBC vice president in charge of news Ben Grauer and in the East. The schedule follows: and imeruational relations. will be chief commentators on the Sept. 25 Army-Villanova, W est The highlights will include inter­ telecast, which will be carried over Point; Oct. 2 Harvard-Columbia, Bos­ views with candidates and ranking NBC's East Coast television network, ton; Oct. 9 Yale-Columbia, New personalities in the political field, spe­ including WBZ-T V, Boston. H aven; Oct. 16 Army-Harvard, W eSt cial pickups from the major parcies' Point; 0 cc. 23 Yale-Vanderbilt, New Haven; Oct. 30 Navy-Nacre Dame, Television Baltimore; Nov. 6 ,'\.rmy-Stanford, Dramatic Broadcast Yanl

~ Meet The Mike' Inaugurates Church Council WRDO Campus Series Popular-­ Fourth Year Over WRDO Presents New StudentCouncilFeaturesFashions Program Series Ph111s for rwo interesting seri es of Sunday broadcasts have recently been w111ptctcd by the t\lbine Couucil of Chw·ches and are being brought to t,11.: attention of readers of the Maine uro.rdcnstt!r Lly its Radio Chairman, rhc !{cv. Cliffoi·d 1-1. Osborne, minister ut the l'leasnnt Street J\ilerhodist Church uf Waterville. On SunJay September 12, the Fall series of the Church School of d1e Air began, being hearJ as usual over the network at 8:30 each Sunday morning. The current series will de,11 with Stvrics of heroes and hero­ ine, ,,f Christian history, featuring di-a,nattzcd and narrated presentation 111 rhc lives vf the Saints. Attractive ~alencgan. The added weight of the 1\1'3inc Council of Churches. Talking Milk Bottle. The voice of rowboat seemed to hamper the steer­ "Creamy Rich" as portrayed by Billy ing and the sailing craft wouldn't re­ Bolger, youthful Meet the Miker, spond to Hunter's efforts at the tiller. native to old M aine lends infectious enthusiasm and varie­ Radio Newspapers As \Vhile 11trcrnpring to change course in ty to the commercial announcements. chopp)' water the boat winged over May Be Devewped as the chin1e of church bells Meet the Mike even boasts of an on its side nnd lry made an wlSched­ homogenized theme song with special ulcd dive inro rhe chilly waters of the Radio listeners may soon get their lyrics written by Dan Kelly, extolling bay. Forcun:itely, he was attired for newspapers wich a fljck of the dial, che merits of H omogenized Vitamin the occasion. \1/ibby, h<)wever was along with voice or musical programs. D milk. fully dressed bur nimbly managed to A new inulriplex s11stcm demonstrat­ Meet the Mike features talcnced srny topside and only doused his feet ed Sepe. 22 allows FM-Facsimile vocalises, instrumcnrnlists, and any and ~nldes. broadcasting and transmission of and 1111 talent that is ndaprnble co the After considerable maneuvering by sound programs over the same fre­ microphone. A si lver ha.If dollar quiz all concerned they made their way <1ucncy - wirhout harming the tone quality. c11ntesc, grnup vocalisthenics, radio hnck to the landing, rather damp but games, and lloliday Parties rou11d out none rhc worst for the wear. The Radio Inventions, Lnc. and the Phil­ the activities of th.is perenni:1lly popu­ following day, their only memento of adelphia Lnquirer frequency modula­ lar radio program which lives up to the sudden ducking was n lame arm ri,111 station VVF lL-FM, sponsored the its unofficial motto, "Everybody Meets sported l>y Guernsey because of some test program for members of the the Mike'' e~ch and every Saturday extensive rowing in rhe return to dry Federal Comml.lJ)ications Commission. over WRDO, lnnd. Commissioner Hyde snid: "We cer­ .. tainly were impressed with the suc­ ~ cess of the demonstration." He added ...... ,..,. ,• #:.: Have you checked your subscrip­ that "on the basis of fai:erung, it is ·~1m'.'\ >!~·~1li\';~,~~·/"\~.::~~'\. Maine Network tion to the- Maine Uroadcaster? extremely succesful.'' Airs Swiftest •..was the fragrance and familiar goodness Election Returns of real old-fashioned bread! The Maine Network News ~r­ vice Jed nil other news-gathering orgat,izations in Maine Sept. 13, in reporting the results of the Septem­ Try those Plump, Golden ber election. Election returns were broadcast by WCSH, Portland; WLBZ, Bangor, and WRDO, Augus­ Loave's ~f Flavory Goodness ta, within miuutcs after they were tabubted at the polling places. The strong trend in favor of Con­ gresswom:111 Mnrgaret Chase Smith in rhe Senate race was apparent as early as 9:00 p. m., when only a few Ask for it precincrs had reported. At 11: 15 p. m. a news summary was originated in Portland for the full NBC network in at your g rocer's· which Mrs. Smith acknowledged her victory. ews director John Hogan voic:ed the summary which was punc­ tuat\.'.d by a statement from Mrs. Smith in Skowhegan. Other winning candidates mnde The Old Fashioned White Bread victol)' statements at mid-night over WA ITfNG FOR TNIJlt\.N SUMMER- Blonde Betty Wragge is prepared for the Maine Broadcasting System. it. She is shown here modeling o bathing suit, which she hopes to put to good They were;. Governor.elect Frederick 1 u,.: during lhe October heot wave she's predicting. Miss Wragge plays the with the All-Grain Flavor G. Payne and Representative Robett duu~hter ~egjly on NBC's Pepper Young's Fornily, She is an active sport­ Hale of Portland. womlln. PORTLAND PUBLI C LI BRARY 2 TO T H E MAI NE BROADCA.srl'ER PORTLAND,3. Sec. 579, P. L . & R. ME. U. S. POSTAGE I "7isb to renew my subscription lor-- PAID 0 One Year • 50c Portland, Moine Portland Public Librao Permit No, 1009 O Two Years • $1.00

Page12 SAMr->[E COPY THE MAINE BROADCASTER October, 1948 Fibber McGee And Molly Resume NBC Programs Skelton Show Opens Christmas And Thanksgiving Shows With Four Knights To Be Presented On NBC Network ihe Four Kniglus, Negro record­ The Thnnksgivit1g and Christmas The "Two Hours of Stars" pro­ ing st:irs, ha vc been signed to provide presentations of "Two I fours of gram present leading performers of the vocalizing oo the Red Skelton Stars,'' one of America's l,est known radio, screeu and stage i n specially Show oo .1 .BC each Friday at 9:30 and most listencJ-to variety shows, prepared skits appropri;ite to che holi­ P· m. will he heard this year over the Na­ day season. The quartet, with many recording tional Broadcasting Company's net­ Elgin announced that an outstand­ ,mroa

_{, Deparrmcnc. They are checking over 40 t◊ 50 of the noisiest props they can find, such as tin cans, washboards, bottles and howling pi11s. They are preparing for what they term ''F. "1. and M D ay." This, for the uninitiated, is Tues­ day, Oct. 5, (9:30 p. m.) when a fa­ miliar voice says to another equally well-known one, "lt's in the closet MO RE T RO UBL E FOR C ILOY- F·esh trouble has pursued H al Peary, the McGee." At this point the sound Great Gildersleeve, cv:e, s ince he found tJ1e cute mystery b.ahy in his park­ man knocks . over the five packing ed car. Sponsor Kraft Foods is ollering 721 consumer prizes, including 20 cases on wluch the aforementioned new Ford car$, in cont:est to find o name for the little stranger. Program is props have been stacked and loosens heard over MeBS stations Wednesdays at 8:30 p, m . upon the ears of the radio audience the racket that tells radio listeners that fibher McGee, once agnin, has opened his famous closer door at 79 Wistful Vista. Two things you can Jim nnd Marian Jordan, alias Fib­ ber_ McGee and Molly,. return for rhe1r fo urrccnch cuosccuave year on _depend on . ... the NBC network with the same sponsor. Taking a Dure 'f he Jordans, after a successful career in vaudeville, entered radio oo 12 Noon and the NEW, SUPER-POWERED 560-WAff a bet. They were in Chicago in 192J when ~ !riend bet they couldn't get an audition at a local station. They ,Sp.o,ltPORTABLE~ not only were accepted, bur received a total payment of $10 for their ap­ ''l(orn l(ohh]ers'' pearance. Eleven years lacer they started with their present show on NBC. Known as two of the happiest peopl~ in Hollywood, the Jordans MONDAY'fHRU WLBZ A radiant, "picture-of-health" sun tan, right lead a quiet life at home, which is SATURDAY · through sun-s1.ingy winter months. That's ;use the way they want it to be. what you give your family when your gift is The lovely Jonfon humc in Enci­ th<: amazing Spcrti Portable S1,1nlarnp. Camera­ no is the center of much horticul­ size ronvcnience. Yet it tans faster than many t11rnl activity, as Jim supplies the local a,id bulkier lamps . .. faster than s.ashore sunshine. 11urseries with prize specimens of Genuine high-intensity mercury arc. An amazing plnnts and flowers. value. Come in for 3-minute demonstration. Much of their summer vacation was I spent on n rnne h they own near Approv e~ by Un_de rwrlte.'.'•' Laboratories. Bakersfield, supervising the care and MOTHER'S selling of prize cattle, and later fish­ ing in the famous Rogue River. GEO. C. FRYE CO. J im is really an expert angler and Enriched White Bread Portland, Maine has often lrn