2010 TRAVEL ECONOMIC IMPACT

ON GEORGIA STATE, COUNTIES AND REGIONS

A Study Prepared for the Georgia Department of Economic Development (DEcD) By the U.S. Travel Association Washington, D.C. September 2011

Preface

PREFACE

This study was conducted by the research department of the U.S. Travel Association for the Georgia Department of Economic Development (DEcD). The study presents estimates of travel economic impact on Georgia in 2010 at the state, region and county levels. Estimates include travel expenditures, travel-generated employment and payroll income, as well as tax revenues for state and local government. Direct domestic travel impacts are provided for the state, regions, and counties, while the international traveler impacts are provided at the state level only. For the purpose of comparison, historical impact data are displayed in this report.

All data included in this report are on a calendar year basis.

Research Department U.S. Travel Association Washington, D.C. September 2011

Table of Contents

TABLE OF CONTENTS

INTRODUCTION ...... 1 EXECUTIVE SUMMARY ...... 2 TRAVEL IMPACT ON THE U.S. ECONOMY IN 2010 ...... 3 TRAVEL IMPACT ON GEORGIA ...... 10 TRAVEL EXPENDITURES ...... 11 TRAVEL-GENERATED EMPLOYMENT ...... 15 TRAVEL-GENERATED PAYROLL ...... 17 TRAVEL-GENERATED TAX REVENUE ...... 19 LODGING PROFILE: GEORGIA, 2010 ...... 20 REGION PROFILE ...... 21 COUNTY TABLES ...... 36 APPENDICES ...... 54 APPENDIX A: TRAVEL ECONOMIC IMPACT MODEL ...... 55 APPENDIX B: GLOSSARY OF TERMS – TEIM ...... 59 APPENDIX C: SOURCES OF DATA ...... 60 APPENDIX D: REGION DEFINITIONS ...... 61

List of Tables

LIST OF TABLES

Table A: Travel Expenditures in the U.S., 2009 and 2010 ...... 5 Table B: Travel-Generated Employment in the U.S., 2009 and 2010 ...... 6 Table 3: Overall U.S. Economic Developments, 2008-2010 ...... 7 Table 4: U.S. Travel Trends, 2006-2010 ...... 8

Table 1: Travel Spending in Georgia by Industry Sector, 2009-2010 ...... 12 Table 2: Domestic Travel Expenditures in Georgia by Quarter, 2010 ($ Millions) ...... 13 Table 3: Total and Average Domestic Travel Expenditures in Georgia, 2010 ...... 13 Table 4: Domestic Travelers Expenditures Generated Employment in Georgia by Quarter, 2010 (Thousands) ...... 15 Table 5: Travel-Generated Employment in Georgia by Industry Sector 2009-2010 ...... 16 Table 6: Domestic Travel-Generated Payroll in Georgia by Quarter, 2010 ...... 17 Table 7: Travel-Generated Payroll in Georgia by Industry Sector, 2009-2010 ...... 18 Table 8: Travel-Generated Tax Revenue in Georgia by Level of Government, 2009-2010 ...... 19 Table 9: : Georgia 2010 Lodging Profile ...... 20

Table 2.1: Economic Impact of Domestic Travel on Georgia by Region and Industry - 2010 ...... 22 Table 2.2: Domestic Travel Expenditures by Traveler Characteristics, 2010 ...... 24 Table 2.3: Economic Impact of Domestic Travel on Georgia by Quarter and Region - 2010 ...... 26 Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010 ...... 27 Table 2.5: 2010 Georgia Regional Lodging Profile by Quarter - Hotel/Motel ...... 33 Table 2.6: 2010 Georgia Regional Lodging Profile by Quarter - Campground...... 35

Table 3.1 2010 Economic Impact of Travel on GA Major Counties ...... 37 Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties ...... 39 Table 3.3: Ranking of Counties by Expenditure Levels ...... 44 Table 3.4: Percent Distribution by County ...... 49

Introduction

INTRODUCTION

The study presents estimates of travel economic impact on Georgia in 2010 at the state, region, and county levels. Estimates include travel expenditures, travel-generated employment and payroll income, as well as tax revenues for the state and local governments. Direct domestic travel impacts are provided for the state, regions, and the 159 counties. Additionally, international traveler impacts are provided at the state level only. For the purpose of comparison, historical impact data are displayed in this report.

All estimates of the economic impact of travel contained in this volume are the product of the U.S. Travel Association's Travel Economic Impact Model (TEIM), a proprietary economic model developed expressly to indicate the expenditures, employment, payroll, and tax revenue generated by travel away from home in the United States.

The TEIM was created to capture the highly complex nature of the U.S. travel industry at national, regional, state and local levels. The TEIM was designed so that economic impact estimates could be compared across all fifty states and the District of Columbia, thereby allowing states and localities to assess their market share nationally, regionally or within the state.

The domestic component of TEIM is based on national surveys conducted by the U.S. Travel Association and other travel-related data developed by the U.S. Travel Association, various federal agencies and national travel organizations each year. A summary of the methodology is provided in Appendix B.

The international traveler expenditure estimates are based on the Office of Travel and Tourism Industries’ (OTTI) Survey of International Air Travelers and data provided to OTTI from Canada and Mexico. Other estimates of the economic impact of international visitors to the U.S. are generated by the TEIM by incorporating the estimated international travelers’ expenditures with the data series utilized to produce the domestic estimates.

Data on U.S. residents traveling in Georgia include residents of Georgia and out-of-state visitors traveling away from home overnight in paid accommodations, or on day or overnight trips to places 50 miles or more away, one-way, from home. Travel commuting to and from work; travel by those operating an airplane, bus, truck, train or other form of common carrier transportation; military travel on active duty; and travel by students away at school are all excluded from the model. In addition, the payroll and employment estimates represent impact generated in the private sector and exclude public-supported payroll and employment.

Since additional data relating to travel and its economic impact in 2010 will become available subsequent to this study, U.S. Travel Association reserves the right to revise these estimates in the future.

1 Executive Summary

EXECUTIVE SUMMARY

 As the United States manifested some signs of economic recovery in 2010, the state of Georgia was not far behind in the race. Total domestic and international traveler expenditures in the state totaled $21.0 billion (in current dollars) in 2010, representing an increase of 8.3 percent from 2009.

 Georgia’s 2010 domestic travel spending on the auto transportation sector was up 12.7 percent, while the public transportation sector grew 11.4 percent. The spending increase in these sectors was partially due to the soaring motor fuel prices and airline fares in 2010.

 In 2010, total spending generated by domestic travelers in Georgia rose 7.6 percent to $18.9 billion, while international traveler spending increased much faster at 15.1 percent to $2.1 billion. The larger international traveler expenditure was largely driven by the influx of international visitors in the state in 2010.

 Despite the favorable travel spending that Georgia has seen in 2010, the job market has been still struggling after the recession. Domestic and international travelers’ spending in Georgia directly supported 235,000 jobs for Georgia travel industry, remained flat (0.4%) compared to 2009.

 On average, every $89,559 spent in Georgia by domestic and international travelers generated one job in 2010.

 In 2010, wages and salaries paid to employees in Georgia travel industry was up 5.0 percent from 2009 to $7.0 billion. .

 Domestic and international traveler expenditures in Georgia generated $1.6 billion in tax revenue for state and local governments in 2010, up 5.3 percent from 2009.

2

Travel Impact on the U.S. Economy in 2010

TRAVEL IMPACT ON THE U.S. ECONOMY IN 2010

2010 was a year of economic recovery. There were fluctuations in major economic indicators, but by and large, the economy showed signs of improvement. Real GDP in chained 2005 dollars grew 3.0 percent from 2009, the strongest annual rate of GDP growth since 2005. Yet, the U.S. economy showed signs of slowing down in the second half of 2010. After growing at an annual rate of 3.9 percent during the first half of the year, real GDP advanced at a slower 2.4 percent pace during the second half of 2010. Much of this slowdown was due to drops in residential investment and business inventories as well as a slowdown in business investment, which together more than offset improvements in consumer spending and exports.

In terms of employment, the economic recovery remained soft in 2010. A total of 940,000 non- farm jobs were added during the 12 months of 2010. Still, by the end of the year, total U.S. non- farm employment remained 7.7 million, or 5.6%, below the peak achieved in January of 2008. The national unemployment rate continued to climb in 2010, rising from 9.3 percent in 2009 to 9.6 percent, the highest level since 1983.

The Consumer Price Index (CPI), an indicator of the level of price inflation, rose 1.6 percent in 2010, while the U.S. Travel Association’s Travel Price Index (TPI) increased a faster 3.8 percent during the same period. The jumping prices on motor fuel and airline fare were the major factors that caused the much faster increase in the Travel Price Index.

The performance of the U.S. economy in the first half of the year 2011 was disappointing. The annual growth rate of Real GDP increased just 0.4 percent in the first quarter and 1.0 percent in the second quarter. The subdued performance of the U.S. economy during the first half of the year was due to slowdowns in consumer spending, business investment and exports as well as a decline in government consumption expenditures, while residential investment remained stagnant. Since growth in Real GDP has been slower than anticipated so far in 2011, many forecasts for the full-year have been downgraded to a growth rate of 2.0 percent or a little less. Many research organizations believe that the unemployment rate will remain above 9 percent during the whole year of 2011. According to the U.S. Travel Association’s forecast, the Consumer Price Index and Travel Price Index will increase 2.9 percent and 6.0 percent, respectively, in 2011. Combined with the anticipated modest growth of travel demand and higher cost of travel, total traveler spending is expected to increase 7.7 percent in 2011.

U.S. Travel Volume in 2010

U.S. domestic travel, including leisure and business travel increased 3.5 percent to a total of 1.96 billion person-trips in 2010. A person-trip is defined as one person on a trip away from home overnight in paid accommodations, or on a day or overnight trip to places 50 miles or more, one- way, away from home. Total domestic person-trips are expected to increase 2.1 percent in 2011.

3

Travel Impact on the U.S. Economy in 2010

Domestic leisure travel, which includes visits to friends and relatives as well as trips taken for outdoor recreation and entertainment purposes, increased 3.5 percent in 2010 as compared to 2009, totaling 1.52 billion person-trips and is expected to increase 2.4 percent in 2011. Leisure travel accounted for 77.2 percent of all U.S. domestic travel in 2010. After five consecutive years of decline, domestic business travel grew 3.7 percent in 2010 to 447.8 million person trips. Domestic business travel is forecasted to continue to increase 1.2 percent in 2011.

International inbound travelers, including visitors from overseas, Canada and Mexico, made 59.8 million visits to the United States in 2010, up 8.8 percent from 2009. These international travelers spent $103.5 billion (excluding passenger air fares paid to U.S. airlines) in the U.S. during 2010, up 9.9 percent from 2009. Total international arrivals to the U.S. are expected to increase 3.5 percent to 61.9 million in 2011 and total expenditures in the U.S. (excluding international passenger fares paid to U.S. airlines) are expected to reach $113.9 billion, up 10.0 percent from 2010.

Travel Expenditures in 2010

After a substantial decline in 2009, domestic and international travel spending in the U.S. increased 7.7 percent over 2009 to $758.7 billion in 2010. Leisure travelers’ spending increased 7.4 percent while business travel spending was up 8.4 percent in the year. However, travel spending in 2010 was still lower than in 2008.

Domestic travelers directly spent $655.2 billion in 2010, a 7.4 percent increase from 2009. This increase reflected a higher travel volume, as well as a rise in travel costs largely driven by soared motor fuel prices and airline fares. Domestic travel expenditures are forecasted to grow 7.3 percent in 2011.

International travelers spent $103.5 billion in the U.S. during 2010, up 9.9 percent from 2009. In addition, international travelers paid a total of $30.9 billion to U.S. air carriers on international passenger fares in 2010, an increase of 18.5 percent from 2009. As a result, $31.6 billion was generated as a U.S. travel trade surplus in 2010, the largest surplus in the past 50 years and $10.6 billion more than 2009. International travelers’ spending in the U.S. is expected to increase 10.0 percent in 2011.

Real travel and tourism spending in chained 2005 dollars increased 3.7 percent in 2010, after two consecutive years of decline. Price for travel goods and services increased 3.9 percent in 2010 after a decrease of 6.3 percent in 2009, according to the U.S. Travel Association’s Travel Price Index (TPI).

4

Travel Impact on the U.S. Economy in 2010

Table A: Travel Expenditures in the U.S., 2009 and 2010

2009 2010p % 2010p/2009 Travel Spending Travel Spending Travel Spending in The U.S. in The U.S. in The U.S. Industry Sector ($ Billions) ($ Billions) (Percent Change)

Domestic Travel Public Transportation $114.1 $128.1 12.3% Auto Transportation 112.0 127.7 14.0% Lodging 101.9 108.5 6.5% Foodservice 160.0 166.8 4.3% Entertainment/Recreation 74.0 74.1 0.2% General Retail 48.2 49.8 3.3%

Domestic Total $610.2 $655.2 7.4% International Total* $94.2 $103.5 9.9% Grand Total $704.4 $758.7 7.7%

Source: U.S. Travel Association. P: preliminary. * Excludes international passenger fare payments.

Changes of Direct Travel Expenditures* in the U.S., 2000-2010p

10.0% 8.4% 8.0% 7.6% 7.7% 7.2% 6.6% 6.0% 6.1% 4.0% 4.5% 2.8% 2.0% 0.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 -2.0% -1.9% -4.0% -5.1% -6.0% -8.0% -8.9% -10.0%

Source: U.S. Travel Association. P: preliminary. * Excludes international passenger fare payments.

5

Travel Impact on the U.S. Economy in 2010

Travel Employment in 2010

The job market in the U.S. has been struggling after the recession ended in the middle of 2009, the nation’s unemployment rate hit 9.6 percent in 2010, the highest since 1983 and it will remain above 9.0 percent in the rest of 2011. Total nonfarm employment in the U.S. decreased 0.8 percent in the year. In 2010, travel directly generated nearly 7.4 million U.S. jobs, a slight decline of 0.2% from 2009, after a decrease of 4.2 percent in 2009. Travel generated jobs accounted for 5.7 percent of total non-farm employment in the U.S. in 2010.

In current sluggish economy, with stubbornly high unemployment and weak job growth, travel and tourism has proven itself to be one of the most efficient job-creating industries. From December 2009, almost 77,000 jobs were added to travel and tourism industry, accounted for 8.2 percent of all jobs added to non-farm private industries. Between March 2010 and July 2011, job growth in the travel industry was 84 percent faster than the rest of the economy. So far in 2011, the travel industry is responsible for one out of every nine new jobs that have been created in the United States.

Table B: Travel-Generated Employment in the U.S., 2009 and 2010

2009 2010p 2010p Travel- Travel-Generated Percent Change Generated Employment Employment Over 2009 Industry Sector (Thousands) (Thousands) (%)

Domestic Travel Public Transportation 875.2 877.0 0.2% Auto Transportation 250.7 248.6 -0.8% Lodging 1,148.5 1,135.7 -1.1% Foodservice 2,604.2 2,587.6 -0.6% Entertainment/Recreation 1,140.0 1,124.4 -1.4% General Retail 317.6 311.3 -2.0% Travel Planning 163.8 157.7 -3.7%

Domestic Total 6,500.0 6,442.4 -0.9% International Total 893.6 934.8 4.6% Grand Total 7,393.6 7,377.1 -0.2%

Sources: U.S. Travel Association, BLS * Excludes jobs generated by international passenger fare payments.

6 Overall U.S. Economic Developments, 2008-2010

Table 3: Overall U.S. Economic Developments, 2008-2010

Sector 2008 2009 2010

Nominal gross domestic product ($ Billions) $14,291.5 $13,939.0 $14,526.5 Real gross domestic product ($ Billions)* $13,161.9 $12,703.1 $13,088.0

Real disposable personal income ($Billions)* $10,119.5 $9,882.7 $10,061.6 Real personal consumption expenditures $9,211.7 $9,037.5 $9,220.9 ($ Billions)*

Consumer price index** 215.3 214.5 218.1 Travel Price Index** 257.7 241.5 250.7

Non-farm payroll employment (Millions) 136.8 130.8 129.8 Unemployment rate (%) 5.8 9.3 9.6

Percentage change from previous year

Nominal gross domestic product 1.9% -2.5% 4.2% Real gross domestic product -0.3% -3.5% 3.0%

Real disposable personal income 2.4% -2.3% 1.8% Real personal consumption expenditures -0.6% -1.9% 2.0%

Consumer price index 3.8% -0.4% 1.6% Travel Price Index 5.6% -6.3% 3.8%

Non-farm payroll employment -0.6% -4.4% -0.8%

Sources: U.S. Dept. of Commerce, U.S. Dept. of Labor, U.S. Census Bureau, U.S. Travel Association * Chained 2005 dollars ** 1982-84=100

7 U.S. Travel Trends, 2006-2010

Table 4: U.S. Travel Trends, 2006-2010

Category 2006 2007 2008 2009 2010

Total travel expenditures ($ billions) $697.1 $739.3 $772.9 $704.4 $758.7

U.S. travelers’ expenditures ($ billions) $610.9 $642.0 $662.4 $610.2 $655.2 International travelers’ expenditures In the U.S.* ($ billions) $86.2 $97.4 $110.4 $94.2 $103.5

Travel price index** 233.5 244.0 257.7 241.5 250.7

Travel-generated employment*** (thousands) 7,543.4 7,699.9 7,719.4 7,393.6 7,377.1

Percentage change from previous year

Total travel expenditures 6.6% 6.1% 4.5% -8.9% 7.7%

U.S. travelers’ expenditures 6.8% 5.1% 3.2% -7.9% 7.4% International travelers’ expenditures in the U.S. 4.9% 13.0% 13.4% -14.7% 9.9%

Travel price index 4.9% 4.5% 5.6% -6.3% 3.8%

Travel-generated employment 0.5% 2.1% 0.3% -4.2% -0.2%

Sources: U.S. Travel Association, BEA and BLS. * International traveler spending does not include international passenger fares. ** 1982-84=100. *** Includes employment generated by both domestic and international traveler expenditures.

8 Direct Travel Impact on the United States in 2010

Direct Travel Impact on the United States in 2010

Travel Expenditures $758.7 Billion

Gross Receipts Tax Sales Tax Excise Tax Property Tax

Business Receipts Corporate Taxes

Tax Revenue $117.6 Billion

Payroll Payroll Taxes

$188.3 Billion

Employees 7.4 Million

Source: U.S. Travel Association, BEA*Does not include international passenger fare payments and other economic impact generated by these payments.

9 Travel Impact on Georgia

TRAVEL IMPACT ON GEORGIA

Travel Expenditures

TRAVEL EXPENDITURES

Travel expenditures are assumed to take place whenever a traveler exchanges money for an activity considered part of his/her trip. Travel expenditures are allocated among states by simulating where the exchange of money for goods or services actually took place. By their nature, some travel expenditures are assumed to occur at the traveler's origin, some at his/her destination and some en route. With the exception of expenses for air, interstate rail, bus and boat transportation, other traveler expenditures estimated in this study represent only spending that occurred in Georgia. In this report, direct domestic traveler expenditures are grouped into six categories – public transportation, auto transportation, lodging, foodservices, entertainment and recreation, and general retail trade. (For detailed sub-categories covered by each of these six categories, please see Notes on page 12.) Travel agents, receives no travel expenditures as these purchases are allocated to the category (i.e. air transportation) actually providing the final good or service to the traveler.

Coming on the heels of the economic recession in 2009, Georgia saw a strong travel market in 2010. Domestic travelers spent $18.9 billion in Georgia during 2010, an increase of 7.6 percent from 2009. All industry sectors showed positive changes, led by the transportation and lodging sectors. International traveler expenditures remained a bright spot for the state increasing a significant 15.1 percent over prior year level to more than $2.1 billion in 2010. Related figures are shown in Table 1.

Domestic travelers spent nearly $5.9 billion on foodservice sector during 2010, accounting for 31.1 percent of total domestic traveler expenditures in Georgia, the largest spending category in Georgia. Spending in this sector grew 5.2 percent over 2009.

Domestic travelers directly spent nearly $4.4 billion on public transportation, 23.2 percent of the state total, up 11.4 percent from 2009. Expenditures on auto transportation, the most popular travel mode in Georgia, rose 12.7 percent from 2009 to more than $2.8 billion. This increase was partially due to the fact that gasoline prices were up dramatically in 2010.

Domestic traveler spending on lodging was up 6.9 percent from 2009 to nearly $2.7 billion. This increase was majorly due to a higher demand for hotel rooms. According to Smith Travel Research, Georgia hotel room night sold in 2010 increased 9.0 percent. Spending on lodging accounted for 14.1 percent of the state’s total domestic traveler expenditures. The general retail trade sector received more than $1.8 billion from domestic travelers in 2010, representing 9.7 percent of the state total. Spending on entertainment and recreation activities and services increased 2.5 percent from 2009 to over $1.3 billion.

11 Travel Expenditures by Category

Domestic Travel Spending in Georgia by Category, 2010

General Public Retail Trade Transportation Entertainment 9.7 23.2% & Recreation 7.0% Auto Transportation 14.8% Foodservice 31.1% Lodging 14.1%

Table 1: Travel Spending in Georgia by Industry Sector, 2009-2010

2009 2010 2010/2009 Expenditures Expenditures Percent Change Industry Sector ($ Millions) ($ Millions) (%)

Public Transportation $3,931.9 $4,378.6 11.4% Auto Transportation 2,486.6 2,801.9 12.7% Lodging 2,500.2 2,672.6 6.9% Foodservice 5,594.5 5,882.7 5.2% Entertainment & Recreation 1,299.7 1,332.5 2.5% General Retail Trade 1,757.1 1,837.8 4.6%

Domestic Total $17,569.9 $18,906.1 7.6% International Total $1,859.5 $2,140.2 15.1% Grand Total $19,429.4 $21,046.3 8.3%

Source: U.S. Travel Association

Notes: 1. Auto transportation sector includes privately-owned vehicles that are used for trips (e.g., automobiles, trucks, campers or other recreational vehicles), gasoline service stations, and automotive rental. 2. Foodservice sector includes restaurants, grocery stores and other eating and drinking establishments. 3. Public transportation sector comprises air, intercity bus, rail, boat or ship, and taxicab or limousine service. 4. Lodging sector consists of hotels and motels, campgrounds, and ownership or rental of vacation or second homes. 5. General retail trade sector includes gifts, clothes, souvenirs and other incidental retail purchases. 6. Entertainment and recreation sector includes amusement parks and attractions, attendance at nightclubs, movies, legitimate shows, sports events, and other forms of entertainment and recreation while traveling.

12 Travel Expenditures by Traveler Type

Domestic Travel Expenditures by Traveler Type

The following analysis of travel expenditures by traveler type focuses on domestic traveler spending occurring within the state. Thus, spending on air transportation, interstate rail, bus and boat are excluded from total direct domestic traveler expenditures. Direct travel spending within Georgia by U.S. travelers, excluding these categories, totaled $14.8 billion in 2010. Of this total, non-Georgia residents (out-of-state travelers) spent nearly $11.2 billion in Georgia, while Georgia residents (in-state travelers) spent over $3.6 billion in 2010.

As expected, travel spending reached its highest level in the third quarter (summer) in 2010. All quarters reflected a healthy growth rate with the fourth quarter posting the largest gain at 8.9 percent and the first quarter seeing the smallest increase at 4.5 percent.

. Table 2: Domestic Travel Expenditures in Georgia by Quarter, 2010 ($ Millions) (Excludes Spending on Air, Rail and Bus Transportation)

Impact Annual Q1 Q2 Q3 Q4

Travel Expenditures $14,818.3 $3,465.8 $3,832.9 $3,834.6 $3,684.9 In-State Travelers' Expenditures $3,643.4 $868.0 $906.5 $924.6 $944.3 Out-of-State Travelers' Expenditures $11,174.9 $2,597.9 $2,926.4 $2,910.1 $2,740.6

The following table provides detailed estimates of direct domestic traveler expenditures occurring in the state, as well as average per person/day spending for overnight travelers vs. day- trippers, in-state travelers vs. out-of-state travelers, as well as leisure travelers vs. business travelers.

Table 3: Total and Average Domestic Travel Expenditures in Georgia, 2010 (Excludes Spending on Air, Rail and Bus Transportation)

Total Expenditures % of Total Person/Daily Expenditures Average Spending ($ Millions) (Percent) ($)

Total $14,818.3 100.0% $102

Overnight Travelers $13,391.0 90.4% $116 Day-Trippers $1,427.3 9.6% $47

In-state Travelers $3,643.4 24.6% $97 Out-of-state Travelers $11,174.9 75.4% $103

Leisure $10,224.0 69.0% $89 Business $4,594.3 31.0% $151

Source: U.S. Travel Association

13 Travel Expenditures by Traveler Type

Domestic overnight travelers (stayed at least one night in the state) spent nearly $13.4 billion in Georgia in 2010, accounting for 90.4 percent of total direct domestic traveler expenditures in the state. Average spending per person per day by domestic overnight travelers was $116, while day- trippers spent an average of $47 per person. Lodging played a major part in this differential.

Of total domestic traveler spending, 75.4 percent, or $11.2 billion was spent by non-Georgia residents who traveled to the state in 2010. Georgia residents spent over $3.6 billion during their travel in the state during 2010, accounting for 24.6 percent of total domestic traveler spending in the state. Average spending per person per day by out-of-state travelers was $103, while in-state travelers spent $97.

Domestic leisure travelers in Georgia spent more than $10.2 billion in 2010, accounting for 69.0 percent of total direct domestic traveler spending in the state. Compared to business travelers, leisure travelers spent far less on average, $89 per person per day. Average spending per person per day by business travelers, on the other hand, was $151, nearly two times the level of leisure travelers. Business travel expenditures totaled close to $4.6 billion and accounted for 31.0 percent of total direct domestic traveler expenditures in the state. Business travelers are typically less budget-conscious than leisure travelers, especially in terms of lodging and foodservice choices.

Average Spending Per Person/Day for Domestic Travelers in Georgia by Purpose of Trip, 2010

$200.00 $151

$150.00 $89 $100.00

$50.00

$0.00 Leisure Business

Source: U.S. Travel Association

14 Travel-Generated Employment

TRAVEL-GENERATED EMPLOYMENT

The most impressive contribution that travel and tourism makes to the Georgia economy is the number of businesses and jobs it supports. Due to the diversity of the travel industry in Georgia, a wide variety of multi-level jobs are supported. These jobs include various executive and managerial positions, as well as a large number of service-oriented occupations.

During 2010, direct domestic and international traveler spending in Georgia generated 235,000 jobs, including full-time and seasonal/part-time positions in the state. These travel-generated jobs comprised 6.0 percent of the state's total non-farm employment in 2010. On average, every $89,559 spent by domestic and international travelers in Georgia directly supported one job in 2010.

In 2010, the overall market for travel-generated jobs has remained flat in Georgia. The state’s direct domestic traveler expenditures generated 211,800 jobs, a slight decline of 0.3 percent from 2009. Jobs directly generated by international traveler expenditures, on the other hand, displayed a brighter spot in the state economy, increasing by 6.9 percent to 23,300 jobs.

Table 4: Domestic Travelers Expenditures Generated Employment in Georgia by Quarter, 2010 (Thousands)

Impact Annual Q1 Q2 Q3 Q4

Travel-Generated Employment (Thousands) 211.8 204.9 215.0 215.3 211.8

Domestic Traveler-Generated Employment by Category

Among the 211,800 jobs supported by direct domestic traveler spending, the foodservice sector provided more jobs than any other industry sector in Georgia during 2010, with 83,100 jobs, or 39.2 percent of the state domestic total. The labor-intensiveness of these businesses and the large proportion of travel expenditures spent on foodservice contribute to the importance of this sector. The number of jobs in this industry virtually stayed unchanged from 2009.

The public transportation sector ranked second in domestic traveler expenditure-generated employment in Georgia with 46,700 jobs, or 22.1 percent of the state domestic total. The lodging industry provided 33,200 jobs to local residents, accounting for 15.7 percent of the pie. The entertainment and recreation sector generated 24,700 jobs from domestic traveler spending, accounting for 11.6 percent of the state total.

15 Travel-Generated Employment by Category

Domestic Travel-Generated Employment in Georgia by Category, 2010

General Travel Retail Trade Panning 5.9% 2.6% Public Transportation Entertainment 22.1% /Recreation Auto 12.0% Transportation 2.5%

Foodservice Lodging 39.2% 15.7%

Table 5: Travel-Generated Employment in Georgia by Industry Sector 2009-2010

2009 2010 2010/2009 Employment Employment Percent Change Industry Sector (Thousands) (Thousands) (%)

Public Transportation 47.2 46.7 -1.0% Auto Transportation 5.4 5.4 -0.3% Lodging 32.9 33.2 0.9% Foodservice 83.3 83.1 -0.3% Entertainment & Recreation 25.5 24.7 -3.2% General Retail Trade 12.5 12.5 0.4% Travel Planning* 5.6 6.2 10.5%

Domestic Total 212.4 211.8 -0.3% International Total 21.8 23.3 6.9% Grand Total 234.1 235.0 0.4%

Source: U.S. Travel Association Note: * Refers to employment in travel agents, tour operators, and other travel service who arrange passenger transportation, lodging, tours and other related services.

16 Travel-Generated Payroll

TRAVEL-GENERATED PAYROLL

Travel-generated payroll is the wage and salary income paid to employees directly serving travelers within the industry sectors from which travelers purchase goods and services. One dollar of travel spending generates different amounts of payroll income within the various travel industry sectors depending on the labor and wage structures of each sector.

Payroll (wages and salaries) paid by Georgia travel-related firms and directly attributable to direct domestic and international traveler spending totaled close to $7.0 billion in 2010, up 5.0 percent from 2009. On average, every dollar spent by domestic and international travelers produced $0.33 in wage and salary income for Georgia residents in 2010.

In 2010, direct domestic traveler expenditures generated $6.3 billion payroll income in Georgia, a 4.5 percent decrease from 2009, while total direct international traveler expenditures generated $677 million payroll income, up 10.1 percent over 2009.

Table 6: Domestic Travel-Generated Payroll in Georgia by Quarter, 2010

Impact Annual Q1 Q2 Q3 Q4

Travel-Generated Payroll $6,273.0 $5,950.6 $6,299.4 $6,354.2 $6,487.7 (Millions)

Domestic Travel-Generated Payroll by Industry Category

At over $2.5 billion, public transportation in Georgia displayed the largest payroll generated by domestic traveler spending in 2010, representing 40.0 percent of the state total. This large proportion of payroll reflects, in part, the high wage structure of the airline industry.

Payroll in the foodservice sector ranked second with nearly $1.4 billion in 2010, representing 21.9 percent of the state domestic total.

The lodging sector exhibited a 4.0 percent increase to $817.5 million in payroll income from domestic traveler spending. This sector accounted for the third biggest portion of the pie at 13.0 percent.

The Entertainment and recreation sector generated $811.4 million in payroll income from domestic traveler spending, a 12.9 percent share of the state domestic total. This sector showed the smallest gain in travel-generated payroll at 0.7 percent from 2009.

17 Travel-Generated Payroll by Category

Domestic Travel-Generated Payroll in Georgia by Category, 2010

General Retail Trade Travel Planning 4.8% 5.0%

Entertainment & Recreation Public 12.9% Transportation 40.1%

Foodservice Auto 21.9% Transportation Lodging 2.1% 13.0%

Table 7: Travel-Generated Payroll in Georgia by Industry Sector, 2009-2010

2009 2010 2010/2009 Payroll Payroll Percent Change Industry Sector ($ Millions) ($ Millions) (%)

Public Transportation $2,352.3 $2,518.0 7.0% Auto Transportation 131.2 134.7 2.7% Lodging 786.1 817.5 4.0% Foodservice 1,342.0 1,376.2 2.5% Entertainment & Recreation 805.7 811.4 0.7% General Retail Trade 291.5 299.9 2.9% Travel Planning* 296.1 315.4 6.5%

Domestic Total $6,005.0 $6,273.0 4.5% International Total $615.0 $677.2 10.1% Grand Total $6,620.0 $6,950.2 5.0%

Source: U.S. Travel Association Note: * Refers to payroll income that goes to travel agents, tour operators, and other travel service employees who arrange passenger transportation, lodging, tours and other related services.

18 Travel-Generated Tax Revenue

TRAVEL-GENERATED TAX REVENUE

Travel tax receipts are tax revenues attributable to traveler spending in Georgia. Traveler spending generated tax revenue is a significant economic benefit, as governments use these funds to support the travel infrastructure as well as a variety of public programs.

In 2010, tax revenue, including state and local taxes generated by direct domestic and international traveler spending in Georgia totaled nearly $1.6 billion, up 5.3 percent from 2009. Domestic traveler expenditures generated over $1.4 billion, climbing 4.7 percent, while international traveler expenditures generated $154.0 million, an 11.5 percent growth over 2009.

Direct domestic traveler spending in Georgia generated $855.4 million in tax revenue for the state treasury in 2010, up 4.8 percent from 2009. On average, each domestic travel dollar produced 4.5 cents in state tax receipts. The state sales tax was the largest source of state travel- related revenue.

Georgia’s local governments also directly benefited from domestic travel. During 2010, direct domestic traveler expenditures generated $566.7 million in sales and property tax revenue for local governments, up 4.6 percent from 2009. Each domestic travel dollar produced 3.0 cents for local tax coffers.

Table 8: Travel-Generated Tax Revenue in Georgia by Level of Government, 2009-2010

2009 2010 2010/2009 Tax Revenue Tax Revenue Percent Change Level of Government ($ Millions) ($ Millions) (%)

State $816.3 $855.4 4.8% Local 541.8 566.7 4.6%

Domestic Total $1,358.1 $1,422.2 4.7% International Total $138.2 $154.0 11.4% Grand Total $1,496.3 $1,576.1 5.3%

Source: U.S. Travel Association

19 Lodging Profile

LODGING PROFILE: GEORGIA, 2010

Based on Smith Travel Research reports, Georgia’s hotel/motel industry rebounded in 2010. Total hotel room nights occupied increased by 9.0 percent while the room occupancy rate rose 6.9 percent. Average daily room rates, however, decreased 1.7 percent to $79.67 during 2010.

Table 9: : Georgia 2010 Lodging Profile

Hotel/Motel (Calendar Year 2010) CY 2010 Q1 Q2 Q3 Q4 Hotel ADR $79.67 $78.31 $77.14 $79.22 $84.21 Average Hotel Occupancy Rate (%) 53.7% 51.6% 55.9% 55.9% 51.5% Total Room Nights Available (millions) 64.9 15.9 16.2 16.4 16.4 Total Room Nights Occupied (millions) 34.9 8.2 9.0 9.2 8.4

Campground (Calendar Year 2010) CY 2010 Q1 Q2 Q3 Q4 Campground Rental Rate (Average Daily)*** $0.00 Average Campground Occupancy Rate (%) **** 30.6% 16.1% 42.9% 33.5% 29.3% Total Site Nights Available (000) 870.3 215.6 224.0 218.3 212.4 Total Site Nights Occupied (000) 266.2 34.8 96.1 73.2 62.2

Sources: Smith Travel Research and GDITT Note: Occupancy rate, room/site nights available and room/site nights occupied include both domestic and international travelers. *Campsites only. No quarterly data available. **Includes camping, cottage and lodge accommodations.

20 Region Profile

REGION PROFILE

The following tables show the economic impact on Georgia's five travel regions and counties, as well as a quarterly regional lodging profile. The estimates presented are for direct domestic travel expenditures and related economic impact.

Table 2.1 shows 2010 travel expenditures, travel generated payroll and employment by region and industry, as well as state and local tax revenues by region

Table 2.2 shows 2010 travel expenditures and percent distribution by region and traveler characteristics (excludes spending on air, rail, bus, and boat transportation)

Table 2.3 shows 2010 travel expenditures, travel generated payroll and employment by quarter and region

Table 2.4 lists 2010 travel expenditures, travel-generated payroll and employment, and state tax revenue and the local tax revenue for each region and county

Table 2.5 lists 2010 hotel/motel lodging profile, including average hotel occupancy rate, average daily room rate, revenue per available room (RevPAR), room supply, room demand and total room revenue for each region by quarter

Table 2.6 lists 2010 campground lodging profile, including average campground occupancy rate, total sights available and total sights occupied for each region by quarter

21 Economic Impact of Domestic Travel on Georgia by Region and Industry - 2010

Table 2.1: Economic Impact of Domestic Travel on Georgia by Region and Industry - 2010

Historic Travel Expenditures Atlanta Classic Historic High ($ Millions) Statewide Metro South Coast Heartland Country

Public Transportation $4,378.6 $3,978.9 $33.0 $307.8 $9.5 $7.4 Auto Transportation 2,801.9 1,316.8 159.4 214.1 234.0 254.2 Lodging 2,672.6 1,529.2 105.1 380.7 149.2 93.2 Foodservice 5,882.7 2,921.0 261.0 503.9 535.5 511.0 Entertainment & Recreation 1,332.5 703.9 62.6 149.1 93.4 110.0 General Retail Trade 1,837.8 943.8 79.2 136.5 164.5 141.4

Total $18,906.1 $11,393.6 $700.3 $1,692.2 $1,186.0 $1,117.1

Travel-Generated Payroll ($ Millions)

Public Transportation $2,518.0 $2,448.4 $10.1 $52.8 $3.0 $0.2 Auto Transportation 134.7 67.8 7.0 10.5 10.5 11.2 Lodging 817.5 471.0 31.9 115.4 46.3 29.0 Foodservice 1,376.2 728.3 55.9 114.8 117.3 109.4 Entertainment & Recreation 811.4 448.6 36.2 89.1 55.2 62.9 General Retail Trade 299.9 162.7 12.0 22.0 25.5 21.5 Travel Planning 315.4 298.5 1.5 5.5 2.6 1.8

Total $6,273.0 $4,625.4 $154.7 $410.2 $260.3 $236.1

Travel-Generated Employment (Thousands)

Public Transportation 46.7 45.4 0.2 1.1 0.1 0.0 Auto Transportation 5.4 2.4 0.3 0.4 0.5 0.5 Lodging 33.2 18.2 1.4 4.9 2.0 1.3 Foodservice 83.1 41.2 3.7 7.1 7.6 7.2 Entertainment & Recreation 24.7 12.9 1.2 2.8 1.8 2.1 General Retail Trade 12.5 6.5 0.5 1.0 1.1 1.0 Travel Planning 6.2 5.9 0.0 0.1 0.1 0.1

Total 211.8 132.4 7.3 17.3 13.0 12.1

Tax Revenue Generated ($ Millions)

State $855.4 $569.5 $26.7 $66.8 $45.2 $41.8 Local 566.7 342.7 20.9 50.9 35.3 33.1

Total $1,422.2 $912.2 $47.7 $117.6 $80.6 $74.9

22 Economic Impact of Domestic Travel on Georgia by Region and Industry - 2010

Table 2.1: Economic Impact of Domestic Travel on Georgia by Region and Industry - 2010 (Continued) Northeast Travel Expenditures Magnolia Georgia Plantation Presidential ($ Millions) Statewide Midlands Mountains Trace Pathways

Public Transportation $4,378.6 $2.5 $4.1 $25.7 $9.7 Auto Transportation 2,801.9 121.5 153.7 164.6 183.7 Lodging 2,672.6 48.0 152.4 122.2 92.6 Foodservice 5,882.7 204.7 314.3 316.2 315.2 Entertainment & Recreation 1,332.5 20.4 64.0 71.5 57.6 General Retail Trade 1,837.8 69.2 95.9 107.8 99.4

Total $18,906.1 $466.3 $784.4 $808.0 $758.2

Travel-Generated Payroll ($ Millions)

Public Transportation $2,518.0 $0.8 $0.1 $1.8 $0.7 Auto Transportation 134.7 5.4 6.7 7.2 8.4 Lodging 817.5 14.6 46.7 34.8 27.6 Foodservice 1,376.2 44.0 66.2 68.6 71.6 Entertainment & Recreation 811.4 11.8 36.0 38.8 32.7 General Retail Trade 299.9 10.5 14.4 15.9 15.4 Travel Planning 315.4 0.9 1.3 1.8 1.6

Total $6,273.0 $87.9 $171.4 $169.0 $158.0

Travel-Generated Employment (Thousands)

Public Transportation 46.7 0.0 0.0 0.0 0.0 Auto Transportation 5.4 0.3 0.3 0.3 0.4 Lodging 33.2 0.6 2.1 1.6 1.2 Foodservice 83.1 2.9 4.3 4.5 4.6 Entertainment & Recreation 24.7 0.4 1.2 1.3 1.1 General Retail Trade 12.5 0.5 0.7 0.7 0.7 Travel Planning 6.2 0.0 0.0 0.0 0.0

Total 211.8 4.7 8.5 8.5 8.0

Tax Revenue Generated ($ Millions)

State $855.4 $17.0 $29.7 $30.4 $28.3 Local 566.7 13.9 23.3 24.1 22.5

Total $1,422.2 $30.8 $53.0 $54.5 $50.8

Source: U.S. Travel Association

23 Economic Impact of Domestic Travel on Georgia by Quarter and Region - 2010

Table 2.2: Domestic Travel Expenditures by Traveler Characteristics, 2010

Historic Expenditures Atlanta Classic Historic High ($ Millions) Statewide Metro South Coast Heartland Country

Total $14,818.3 $7,679.0 $669.4 $1,404.8 $1,177.1 $1,110.2

Overnight Travelers $13,391.0 $7,174.6 $566.0 $1,294.7 $999.5 $988.2 Day-Trippers $1,427.3 $504.4 $103.4 $110.1 $177.6 $122.0

In -state Travelers $3,643.4 $1,147.0 $166.1 $349.9 $283.4 $720.4 Out-of-state Travelers $11,174.9 $6,532.0 $503.3 $1,054.9 $893.7 $389.9

Leisure $10,224.0 $4,916.9 $383.5 $1,147.0 $662.6 $982.8 Business $4,594.3 $2,762.1 $286.0 $257.8 $514.5 $127.5

PERCENTAGES (%)

Overnight Travelers 90.4% 93.4% 84.6% 92.2% 84.9% 89.0% Day-Trippers 9.6% 6.6% 15.4% 7.8% 15.1% 11.0%

In -state Travelers 24.6% 14.9% 24.8% 24.9% 24.1% 64.9% Out-of-state Travelers 75.4% 85.1% 75.2% 75.1% 75.9% 35.1%

Leisure 69.0% 64.0% 57.3% 81.6% 56.3% 88.5% Business 31.0% 36.0% 42.7% 18.4% 43.7% 11.5%

24 Economic Impact of Domestic Travel on Georgia by Quarter and Region - 2010

Table 2.2: Domestic Travel Expenditures by Traveler Characteristics, 2010 (Continued) Northeast Expenditures Magnolia Georgia Plantation Presidential ($ Millions) Statewide Midlands Mountains Trace Pathways

Total $14,818.3 $463.9 $780.6 $784.1 $749.2

Overnight Travelers $13,391.0 $392.3 $691.9 $659.8 $623.9 Day-Trippers $1,427.3 $71.6 $88.7 $124.3 $125.3

In -state Travelers $3,643.4 $115.0 $516.1 $170.5 $174.9 Out-of-state Travelers $11,174.9 $348.9 $264.5 $613.6 $574.3

Leisure $10,224.0 $265.6 $695.1 $592.2 $578.3 Business $4,594.3 $198.3 $85.4 $191.8 $170.9

PERCENTAGES (%)

Overnight Travelers 90.4% 84.6% 88.6% 84.2% 83.3% Day-Trippers 9.6% 15.4% 11.4% 15.8% 16.7%

In -state Travelers 24.6% 24.8% 66.1% 21.7% 23.3% Out-of-state Travelers 75.4% 75.2% 33.9% 78.3% 76.7%

Leisure 69.0% 57.2% 89.1% 75.5% 77.2% Business 31.0% $463.9 $780.6 $784.1 $749.2

Source: U.S. Travel Association

25 Economic Impact of Domestic Travel on Georgia by Quarter and Region - 2010

Table 2.3: Economic Impact of Domestic Travel on Georgia by Quarter and Region - 2010

Travel Expenditures ($ Millions)* Annual Q1 Q2 Q3 Q4

Total State $14,818.3 $3,465.8 $3,832.9 $3,834.6 $3,684.9 Atlanta Metro 7,679.0 1,869.1 1,979.5 1,959.9 1,870.5 Classic South 669.4 134.6 181.4 179.1 174.4 Coast 1,404.8 312.4 367.7 370.5 354.3 Historic Heartland 1,177.1 272.8 307.0 305.2 292.1 Historic High Country 1,110.2 256.8 285.6 290.9 277.0 Magnolia Midlands 463.9 107.4 121.6 120.3 114.6 Northeast Georgia Mountains 780.6 165.0 193.2 209.7 212.7 Plantation Trace 784.1 181.8 204.1 201.0 197.2 Presidential Pathways 749.2 165.9 192.8 198.2 192.2 *Excludes Spending on Air, Rail, Bus and Cruise Transportation

Travel -Generated Payroll Seasonal Index Annual Q1 Q2 Q3 Q4 ($ Million) (%) (%) (%) (%)

Total State $6,273.0 94.9% 100.4% 101.3% 103.4% Atlanta Metro 4,625.4 99.7% 98.7% 99.3% 102.3% Classic South 154.7 90.2% 104.1% 100.9% 104.9% Coast 410.2 94.6% 101.7% 100.8% 102.9% Historic Heartland 260.3 96.3% 100.5% 100.6% 102.7% Historic High Country 236.1 95.9% 98.6% 102.6% 102.8% Magnolia Midlands 87.9 95.5% 100.5% 101.8% 102.2% Northeast Georgia Mountains 171.4 91.1% 98.0% 103.3% 107.5% Plantation Trace 169.0 96.5% 100.4% 99.8% 103.3% Presidential Pathways 158.0 93.9% 101.2% 102.6% 102.3%

Travel -Generated Employment Seasonal Index Annual Q1 Q2 Q3 Q4 (Thousand) (%) (%) (%) (%)

Total State 211.8 96.8% 101.5% 101.7% 100.0% Atlanta Metro 132.4 100.0% 100.5% 100.7% 98.8% Classic South 7.3 92.3% 105.0% 101.6% 101.1% Coast 17.3 96.6% 101.7% 102.1% 99.7% Historic Heartland 13.0 97.3% 101.2% 101.5% 100.0% Historic High Country 12.1 97.8% 99.6% 102.9% 99.6% Magnolia Midlands 4.7 98.7% 102.8% 101.1% 97.4% Northeast Georgia Mountains 8.5 93.8% 99.2% 103.5% 103.4% Plantation Trace 8.5 98.4% 102.5% 99.7% 99.5% Presidential Pathways 8.0 96.1% 101.4% 101.9% 100.7%

Source: U.S. Travel Association

26 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

ATLANTA METRO TOTAL $11,393.61 $4,625.41 132.36 $569.53 $342.67

Clayton 1,045.52 1,777.65 30.20 122.96 31.73 Cobb 1,219.11 372.53 15.52 51.34 35.94 Coweta 139.45 34.44 1.64 5.53 4.17 De Kalb 1,037.56 250.99 11.64 40.69 30.88 Douglas 177.78 35.20 1.86 6.51 5.26 Fayette 143.10 96.87 2.73 8.96 4.26 Fulton 6,537.83 1,797.83 56.10 291.41 198.26 Gwinnett 905.42 217.64 10.62 34.73 26.51 Henry 187.83 42.27 2.05 7.40 5.65

CLASSIC SOUTH TOTAL $700.28 $154.69 7.31 $26.73 $20.93

Burke 16.31 3.38 0.17 0.60 0.48 Columbia 124.13 23.59 1.20 4.70 3.81 Emanuel 16.50 3.20 0.17 0.59 0.48 Glascock 0.97 0.13 0.01 0.03 0.03 Greene 41.66 11.91 0.52 1.71 1.26 Hancock 3.76 0.56 0.03 0.13 0.11 Jefferson 13.98 2.38 0.14 0.49 0.41 Jenkins 4.62 0.88 0.05 0.17 0.14 Johnson 2.79 0.46 0.03 0.10 0.08 Lincoln 5.66 1.33 0.07 0.22 0.17 McDuffie 23.62 4.19 0.22 0.83 0.70 Oglethorpe 4.01 0.71 0.03 0.13 0.11 Richmond 407.44 94.78 4.29 15.76 12.14 Taliaferro 0.45 0.07 0.00 0.02 0.01 Warren 1.26 0.19 0.01 0.04 0.04 Washington 21.17 4.66 0.23 0.79 0.62 Wilkes 11.96 2.25 0.13 0.43 0.35

27 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010 (Continued) Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

COAST TOTAL $1,692.18 $410.19 17.29 $66.76 $50.88

Brantley 6.73 0.92 0.05 0.22 0.20 Bryan 33.88 7.24 0.35 1.24 0.99 Camden 73.95 14.56 0.74 2.70 2.18 Charlton 9.51 1.91 0.10 0.34 0.28 Chatham 1,070.33 280.10 11.18 43.33 32.31 Clinch 5.61 0.90 0.05 0.19 0.17 Effingham 25.30 4.54 0.25 0.90 0.75 Glynn 288.40 72.44 3.21 11.59 8.66 Liberty 86.66 11.64 0.55 2.96 2.59 McIntosh 11.39 2.48 0.13 0.42 0.33 Pierce 10.81 2.57 0.12 0.42 0.31 Ware 69.61 10.87 0.57 2.44 2.10

HISTORIC HEARTLAND TOTAL $1,186.00 $260.29 13.03 $45.23 $35.35

Baldwin 64.41 13.66 0.69 2.42 1.91 Bibb 278.08 70.65 3.21 11.09 8.28 Butts 21.30 3.51 0.19 0.73 0.62 Clarke 220.03 45.46 2.39 8.25 6.57 Crawford 4.09 0.62 0.04 0.13 0.12 Houston 177.48 36.97 1.88 6.70 5.31 Jasper 5.49 1.65 0.08 0.23 0.16 Jones 9.46 2.86 0.13 0.41 0.28 Lamar 10.51 2.15 0.13 0.38 0.31 Monroe 25.92 5.89 0.29 0.99 0.77 Morgan 35.85 7.55 0.38 1.37 1.09 Newton 90.96 17.67 0.95 3.51 2.78 Oconee 30.29 7.73 0.34 1.21 0.90 Peach 28.06 5.37 0.29 1.02 0.84 Putnam 12.72 2.63 0.14 0.47 0.38 Rockdale 105.87 23.30 1.22 3.97 3.12 Twiggs 3.30 0.56 0.03 0.12 0.10 Walton 58.08 11.54 0.64 2.10 1.70 Wilkinson 4.10 0.53 0.03 0.13 0.12

28 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County – 2010 (Continued) Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

HISTORIC HIGH COUNTRY TOTAL $1,117.10 $236.11 12.06 $41.80 $33.14

Bartow 125.63 28.87 1.39 4.87 3.76 Carroll 113.51 22.07 1.14 4.20 3.39 Catoosa 68.31 14.51 0.70 2.57 2.03 Chattooga 14.84 2.66 0.16 0.53 0.44 Cherokee 219.13 52.94 2.68 8.49 6.46 Dade 15.23 2.76 0.15 0.54 0.45 Fannin 29.97 6.31 0.31 1.08 0.89 Floyd 110.12 21.50 1.15 4.03 3.27 Gilmer 29.13 4.74 0.27 1.02 0.87 Gordon 39.68 7.58 0.42 1.43 1.17 Haralson 18.11 2.44 0.14 0.60 0.53 Murray 22.77 4.22 0.24 0.81 0.67 Paulding 61.69 11.51 0.62 2.25 1.85 Pickens 23.14 3.69 0.21 0.80 0.69 Polk 35.53 7.78 0.42 1.33 1.04 Walker 53.40 13.83 0.61 2.11 1.56 Whitfield 136.91 28.71 1.45 5.14 4.06

29 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010 (Continued) Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

MAGNOLIA MIDLANDS TOTAL $466.27 $87.94 4.71 $16.97 $13.85

Appling 15.28 2.69 0.16 0.53 0.45 Atkinson 4.14 0.69 0.04 0.14 0.12 Bacon 8.22 1.61 0.09 0.30 0.24 Ben Hill 18.53 3.56 0.20 0.68 0.55 Bleckley 9.54 1.95 0.10 0.36 0.28 Bulloch 101.61 19.55 1.01 3.80 3.07 Candler 12.40 2.47 0.13 0.46 0.37 Coffee 59.77 10.28 0.51 2.08 1.76 Dodge 18.34 3.48 0.18 0.67 0.55 Evans 11.57 2.14 0.12 0.42 0.34 Irwin 5.68 1.26 0.07 0.22 0.17 Jeff Davis 13.56 2.32 0.14 0.47 0.39 Laurens 63.70 12.44 0.67 2.33 1.89 Long 1.56 0.25 0.02 0.05 0.05 Montgomery 8.88 2.04 0.11 0.35 0.27 Pulaski 7.47 1.69 0.09 0.29 0.22 Screven 9.39 1.77 0.10 0.34 0.28 Tattnall 12.99 2.21 0.14 0.45 0.38 Telfair 8.40 1.40 0.09 0.29 0.24 Toombs 38.75 7.48 0.41 1.46 1.17 Treutlen 3.47 0.60 0.04 0.12 0.10 Wayne 28.65 5.41 0.29 1.02 0.84 Wheeler 1.92 0.30 0.02 0.07 0.06 Wilcox 2.49 0.36 0.02 0.08 0.07

30 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010 (Continued) Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

NORTHEAST GEORGIA MOUNTAINS TOTAL $784.41 $171.41 $8.53 $29.71 $23.33

Banks 11.59 2.80 0.13 0.46 0.35 Barrow 37.93 6.68 0.39 1.31 1.10 Dawson 36.86 8.75 0.42 1.50 1.12 Elbert 16.15 2.98 0.17 0.59 0.49 Forsyth 121.28 30.84 1.45 4.87 3.64 Franklin 28.86 4.47 0.26 0.99 0.86 Habersham 40.65 8.19 0.44 1.53 1.22 Hall 208.16 46.19 2.25 7.75 6.11 Hart 19.40 4.89 0.24 0.79 0.58 Jackson 49.98 8.72 0.50 1.78 1.50 Lumpkin 30.02 6.01 0.29 1.11 0.90 Madison 9.59 1.76 0.10 0.34 0.28 Rabun 41.76 10.42 0.48 1.65 1.26 Stephens 26.48 5.12 0.28 0.96 0.78 Towns 35.87 8.48 0.39 1.46 1.09 Union 19.52 4.00 0.22 0.73 0.58 White 50.32 11.12 0.53 1.89 1.48

PLANTATION TRACE TOTAL $808.04 $168.99 8.46 $30.38 $24.11

Baker 1.10 0.07 0.00 0.03 0.03 Berrien 10.15 1.91 0.12 0.37 0.30 Brooks 8.30 1.59 0.08 0.30 0.24 Calhoun 2.59 0.54 0.03 0.10 0.08 Clay 1.73 0.21 0.01 0.06 0.05 Colquitt 49.78 9.34 0.46 1.80 1.48 Cook 23.15 5.31 0.28 0.93 0.70 Decatur 28.68 5.85 0.31 1.04 0.84 Dougherty 184.15 39.12 1.98 7.02 5.56 Early 10.71 2.13 0.12 0.39 0.32 Echols 0.10 0.02 0.00 0.00 0.00 Grady 18.94 3.34 0.18 0.65 0.55 Lanier 3.67 0.72 0.04 0.13 0.11 Lee 10.71 2.12 0.12 0.39 0.32 Lowndes 222.67 52.67 2.44 8.74 6.65 Miller 5.99 1.27 0.07 0.22 0.18 Mitchell 50.38 8.01 0.36 1.78 1.51 Quitman 1.25 0.18 0.01 0.04 0.04 Randolph 4.10 0.89 0.05 0.16 0.12 Seminole 7.54 1.41 0.08 0.28 0.23 Terrell 7.12 1.32 0.07 0.26 0.21 Thomas 56.11 11.21 0.59 2.03 1.65 Tift 78.70 15.97 0.83 2.92 2.34 Turner 8.51 1.52 0.09 0.30 0.25 Worth 11.91 2.24 0.12 0.43 0.35

31 Economic Impact of Domestic Travel in Georgia by Region and County - 2010

Table 2.4: Economic Impact of Domestic Travel in Georgia by Region and County - 2010 (Continued) Expenditures Payroll Employment State Tax Local Tax Region/County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

PRESIDENTIAL PATHWAYS TOTAL $758.19 $157.97 8.03 $28.33 $22.50

Chattahoochee 10.68 2.28 0.14 0.41 0.32 Crisp 37.12 7.15 0.38 1.35 1.09 Dooly 9.21 1.67 0.08 0.33 0.27 Harris 31.39 11.88 0.47 1.45 0.93 Heard 3.19 0.64 0.03 0.12 0.09 Macon 6.22 1.11 0.07 0.22 0.18 Marion 5.48 1.22 0.06 0.21 0.17 Meriwether 14.65 2.33 0.14 0.52 0.44 Muscogee 360.69 75.84 3.90 13.63 10.79 Pike 5.74 1.83 0.07 0.25 0.17 Schley 2.08 0.31 0.02 0.07 0.06 Spalding 74.50 14.89 0.83 2.71 2.20 Stewart 2.71 0.45 0.03 0.09 0.08 Sumter 32.97 7.55 0.37 1.25 0.97 Talbot 1.15 0.18 0.01 0.04 0.03 Taylor 5.21 0.87 0.05 0.18 0.15 Troup 132.54 23.86 1.15 4.68 3.88 Upson 22.07 3.88 0.22 0.79 0.66 Webster 0.60 0.03 0.00 0.01 0.01

STATE TOTAL 18,906.08 6,272.98 211.77 855.44 566.74

Source: U.S. Travel Association

32 2010 Georgia Regional Lodging Profile by Quarter - Hotel/Motel

Table 2.5: 2010 Georgia Regional Lodging Profile by Quarter - Hotel/Motel

Q1 Q2 Q3 Q4 Annual

Atlanta Metro Average Hotel Occupancy Rate (%) 57.59% 59.65% 59.42% 59.52% 59.05% Average Daily Room Rate ($) $87.20 $82.50 $83.26 $84.68 $84.41 RevPar ($) $50.25 $49.10 $51.43 $47.73 $49.63 Room Supply 7,691,834 7,820,553 7,912,970 7,902,065 31,327,422 Room Demand 4,428,117 4,652,824 4,887,591 4,419,730 18,388,262 Room Revenue ($ Millions) $386.64 $394.27 $399.90 $383.80 $1,564.62

Classic South Average Hotel Occupancy Rate (%) 48.16% 54.15% 55.71% 56.39% 53.60% Average Daily Room Rate ($) $67.38 $91.83 $70.65 $67.84 $74.43 RevPar ($) $32.50 $52.48 $40.30 $34.62 $39.97 Room Supply 758,210 768,830 777,154 785,128 3,089,322 Room Demand 364,792 433,326 443,198 398,826 1,640,142 Room Revenue ($ Millions) $24.63 $37.70 $40.21 $40.23 $142.77

Coast Average Hotel Occupancy Rate (%) 51.90% 58.63% 59.88% 59.41% 57.45% Average Daily Room Rate ($) $78.80 $86.49 $81.78 $77.42 $81.12 RevPar ($) $41.24 $51.39 $44.51 $39.66 $44.20 Room Supply 2,185,033 2,218,944 2,247,751 2,257,281 8,909,009 Room Demand 1,133,464 1,317,731 1,219,939 1,149,774 4,820,908 Room Revenue ($ Millions) $90.14 $106.66 $115.96 $113.99 $426.76

Historic Heartland Average Hotel Occupancy Rate (%) 45.97% 49.73% 49.06% 48.89% 48.42% Average Daily Room Rate ($) $60.79 $63.22 $62.00 $62.59 $62.15 RevPar ($) $28.02 $30.91 $27.71 $27.32 $28.49 Room Supply 1,468,681 1,486,963 1,504,728 1,525,175 5,985,547 Room Demand 674,015 726,670 672,686 661,526 2,734,897 Room Revenue ($ Millions) $41.09 $45.20 $46.71 $45.94 $178.94

Historic High Country Average Hotel Occupancy Rate (%) 43.14% 46.33% 46.23% 46.69% 45.60% Average Daily Room Rate ($) $59.11 $61.47 $60.85 $61.43 $60.71 RevPar ($) $25.56 $28.71 $28.40 $26.81 $27.37 Room Supply 944,460 951,193 961,584 957,284 3,814,521 Room Demand 407,508 443,711 449,103 417,139 1,717,461 Room Revenue ($ Millions) $24.14 $26.38 $27.26 $27.28 $105.06

33 2010 Georgia Regional Lodging Profile by Quarter - Hotel/Motel

Table 2.5: 2010 Georgia Regional Lodging Profile by Quarter - Hotel/Motel (Continued) Q1 Q2 Q3 Q4 Annual

Magnolia Midlands Average Hotel Occupancy Rate (%) 44.21% 48.32% 46.40% 47.06% 46.50% Average Daily Room Rate ($) $58.38 $59.77 $58.57 $58.54 $58.81 RevPar ($) $25.86 $28.11 $26.54 $26.59 $26.77 Room Supply 383,040 386,156 388,056 388,056 1,545,308 Room Demand 168,759 181,522 175,992 175,793 702,066 Room Revenue ($ Millions) $9.87 $10.84 $10.86 $10.84 $42.41

Northeast Mountains Average Hotel Occupancy Rate (%) 32.85% 36.85% 40.54% 43.66% 38.47% Average Daily Room Rate ($) $70.26 $80.73 $82.75 $80.57 $78.57 RevPar ($) $23.08 $35.26 $38.50 $33.74 $32.65 Room Supply 662,850 671,125 685,921 690,313 2,710,209 Room Demand 217,639 293,057 318,849 282,379 1,111,924 Room Revenue ($ Millions) $15.29 $17.82 $21.38 $23.68 $78.17

Plantation Trace Average Hotel Occupancy Rate (%) 45.29% 49.42% 48.75% 50.77% 48.56% Average Daily Room Rate ($) $59.65 $60.43 $59.73 $59.63 $59.86 RevPar ($) $27.06 $30.68 $28.59 $29.16 $28.87 Room Supply 955,980 965,687 978,412 970,600 3,870,679 Room Demand 432,134 489,780 467,918 472,635 1,862,467 Room Revenue ($ Millions) $25.81 $28.28 $28.85 $29.60 $112.54

Presidential Pathways Average Hotel Occupancy Rate (%) 45.20% 50.28% 52.51% 55.62% 50.90% Average Daily Room Rate ($) $66.41 $70.66 $68.91 $68.56 $68.64 RevPar ($) $30.08 $39.29 $38.74 $34.82 $35.73 Room Supply 895,100 911,335 921,349 921,380 3,649,164 Room Demand 404,444 506,695 516,996 467,753 1,895,888 Room Revenue ($ Millions) $26.93 $30.58 $33.87 $35.80 $127.17

Source: Smith Travel Research

34 Georgia Regional Lodging Profile by Quarter - Campground

Table 2.6: 2010 Georgia Regional Lodging Profile by Quarter - Campground

Q1 Q2 Q3 Q4 Annual

Atlanta Metro Average Campground Occupancy Rate _ _ _ _ _ Total Site Nights Available _ _ _ _ _ Total Site Nights Occupied _ _ _ _ _

Georgia's Coast Average Campground Occupancy Rate 38.9% 47.2% 24.0% 37.7% 36.9% Total Site Nights Available 29,624 29,302 29,644 29,624 118,194 Total Site Nights Occupied 11,528 13,831 7,107 11,156 43,622

Georgia's Mountains Average Campground Occupancy Rate 9.7% 45.1% 47.2% 31.1% 33.8% Total Site Nights Available 81,718 92,002 84,548 78,864 337,132 Total Site Nights Occupied 7,923 41,489 39,919 24,526 113,857

Historic South Average Campground Occupancy Rate 11.3% 38.4% 25.2% 20.7% 23.8% Total Site Nights Available 69,492 68,341 69,292 69,092 276,217 Total Site Nights Occupied 7,861 26,227 17,445 14,307 65,840

Southern Rivers Average Campground Occupancy Rate 21.5% 42.3% 25.2% 35.0% 30.9% Total Site Nights Available 34,776 34,398 34,776 34,776 138,726 Total Site Nights Occupied 7,467 14,537 8,750 12,172 42,926

Source: Georgia Department of Natural Resources Note: 2010 campground data is not yet released. Table will be updated upon availability of 2010 data.

35 County Tables - 2010

COUNTY TABLES

The following tables list the results of the County Economic Impact Component of U.S. Travel Association’s Travel Economic Impact Model for Georgia in 2010. The estimates presented are for direct domestic travel expenditures and related economic impact.

Table 3.1 lists the impact of travel for eight major counties in the state including travel expenditures, travel generated payroll and employment by major travel spending categories (public transportation, auto transportation, lodging, food services, amusement/recreation and retail). State tax revenue and the local tax revenue are included as well.

Table 3.2 lists all counties in the state in alphabetical order with each showing a summary of travel expenditures, travel generated payroll and employment, state tax revenue and the local tax revenue.

Table 3.3 ranks the counties in order of 2010 travel expenditures from highest to lowest.

Table 3.4 shows the percent distribution for each impact measure in 2010.

36 Table 3.1: Major Counties - 2010

2010 Impact of Domestic Travel on Georgia Table 3.1 2010 Economic Impact of Travel on GA Major Counties

Public Auto Amusement County Transportation Transportation Lodging Food- services /Recreation Retail Total

Spending ($Millions) Fulton $3,150.7 $413.0 $1,047.4 $1,150.1 $367.5 $409.2 $6,537.8 Cobb 22.5 303.1 154.3 480.0 115.4 143.8 1,219.1 Chatham 256.6 91.6 227.4 325.8 92.7 76.2 1,070.3 Clayton 742.0 84.9 37.6 142.7 2.8 35.5 1,045.5 De Kalb 43.6 208.4 145.0 397.5 102.5 140.5 1,037.6 Gwinnett 1.8 204.9 87.2 427.4 57.0 127.0 905.4 Richmond 25.5 90.1 64.1 140.0 40.2 47.5 407.4 Muscogee 5.8 71.7 55.8 162.1 22.9 42.4 360.7 Glynn 13.3 31.7 109.5 67.5 41.8 24.6 288.4 Bibb 0.8 56.4 35.3 120.6 22.6 42.4 278.1

Payroll ($Millions) Fulton $1,212.7 $13.3 $201.8 $179.4 $146.5 $44.1 $1,797.8 Cobb 17.5 19.7 60.0 151.1 92.9 31.3 372.5 Chatham 47.6 4.8 74.4 80.2 59.8 13.2 280.1 Clayton 1,572.9 15.1 39.9 122.5 6.2 21.1 1,777.6 De Kalb 24.9 9.9 41.4 91.8 60.5 22.5 251.0 Gwinnett 1.2 11.3 28.8 114.0 38.9 23.4 217.6 Richmond 8.1 4.1 20.1 31.0 24.0 7.4 94.8 Muscogee 0.4 3.3 16.5 36.4 12.8 6.5 75.8 Glynn 2.0 1.4 29.5 13.7 22.3 3.5 72.4 Bibb 0.3 3.0 12.9 31.1 15.7 7.7 70.6

Employment (Thousands) Fulton 26.9 0.6 9.3 12.2 5.0 2.1 56.1 Cobb 0.3 0.7 2.3 8.4 2.6 1.2 15.5 Chatham 0.9 0.2 3.0 4.7 1.8 0.6 11.2 Clayton 22.5 0.4 1.2 5.3 0.1 0.6 30.2 De Kalb 0.5 0.4 1.8 5.9 2.0 1.0 11.6 Gwinnett 0.0 0.4 1.2 6.8 1.2 1.0 10.6 Richmond 0.1 0.2 0.9 2.0 0.8 0.3 4.3 Muscogee 0.0 0.2 0.7 2.3 0.4 0.3 3.9 Glynn 0.0 0.1 1.3 0.9 0.7 0.2 3.2 Bibb 0.0 0.1 0.5 1.8 0.5 0.3 3.2

37 Table 3.1: Major Counties - 2010

2010 Impact of Domestic Travel on Georgia Table 3.1 2010 Economic Impact of Travel on GA Major Counties (Continued)

County State Tax Local Tax

Tax Receipts ($ Millions) Fulton $291.4 $198.3 Cobb 51.3 35.9 Chatham 43.3 32.3 Clayton 123.0 31.7 De Kalb 40.7 30.9 Gwinnett 34.7 26.5 Richmond 15.8 12.1 Muscogee 13.6 10.8 Glynn 11.6 8.7 Bibb 11.1 8.3

©2010 U.S. Travel Association

38 Table 3.2: Alphabetical by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Appling $15.28 $2.69 0.16 $0.53 $0.45 Atkinson 4.14 0.69 0.04 0.14 0.12 Bacon 8.22 1.61 0.09 0.30 0.24

Baker 1.10 0.07 0.00 0.03 0.03 Baldwin 64.41 13.66 0.69 2.42 1.91 Banks 11.59 2.80 0.13 0.46 0.35

Barrow 37.93 6.68 0.39 1.31 1.10 Bartow 125.63 28.87 1.39 4.87 3.76 Ben Hill 18.53 3.56 0.20 0.68 0.55

Berrien 10.15 1.91 0.12 0.37 0.30 Bibb 278.08 70.65 3.21 11.09 8.28 Bleckley 9.54 1.95 0.10 0.36 0.28

Brantley 6.73 0.92 0.05 0.22 0.20 Brooks 8.30 1.59 0.08 0.30 0.24 Bryan 33.88 7.24 0.35 1.24 0.99

Bulloch 101.61 19.55 1.01 3.80 3.07 Burke 16.31 3.38 0.17 0.60 0.48 Butts 21.30 3.51 0.19 0.73 0.62

Calhoun 2.59 0.54 0.03 0.10 0.08 Camden 73.95 14.56 0.74 2.70 2.18 Candler 12.40 2.47 0.13 0.46 0.37

Carroll 113.51 22.07 1.14 4.20 3.39 Catoosa 68.31 14.51 0.70 2.57 2.03 Charlton 9.51 1.91 0.10 0.34 0.28

Chatham 1,070.33 280.10 11.18 43.33 32.31 Chattahoochee 10.68 2.28 0.14 0.41 0.32 Chattooga 14.84 2.66 0.16 0.53 0.44

Cherokee 219.13 52.94 2.68 8.49 6.46 Clarke 220.03 45.46 2.39 8.25 6.57 Clay 1.73 0.21 0.01 0.06 0.05

Clayton 1,045.52 1,777.65 30.20 122.96 31.73 Clinch 5.61 0.90 0.05 0.19 0.17 Cobb 1,219.11 372.53 15.52 51.34 35.94

39 Table 3.2: Alphabetical by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Coffee 59.77 10.28 0.51 2.08 1.76 Colquitt 49.78 9.34 0.46 1.80 1.48 Columbia 124.13 23.59 1.20 4.70 3.81

Cook 23.15 5.31 0.28 0.93 0.70 Coweta 139.45 34.44 1.64 5.53 4.17 Crawford 4.09 0.62 0.04 0.13 0.12

Crisp 37.12 7.15 0.38 1.35 1.09 Dade 15.23 2.76 0.15 0.54 0.45 Dawson 36.86 8.75 0.42 1.50 1.12

Decatur 28.68 5.85 0.31 1.04 0.84 De Kalb 1,037.56 250.99 11.64 40.69 30.88 Dodge 18.34 3.48 0.18 0.67 0.55

Dooly 9.21 1.67 0.08 0.33 0.27 Dougherty 184.15 39.12 1.98 7.02 5.56 Douglas 177.78 35.20 1.86 6.51 5.26

Early 10.71 2.13 0.12 0.39 0.32 Echols 0.10 0.02 0.00 0.00 0.00 Effingham 25.30 4.54 0.25 0.90 0.75

Elbert 16.15 2.98 0.17 0.59 0.49 Emanuel 16.50 3.20 0.17 0.59 0.48 Evans 11.57 2.14 0.12 0.42 0.34

Fannin 29.97 6.31 0.31 1.08 0.89 Fayette 143.10 96.87 2.73 8.96 4.26 Floyd 110.12 21.50 1.15 4.03 3.27

Forsyth 121.28 30.84 1.45 4.87 3.64 Franklin 28.86 4.47 0.26 0.99 0.86 Fulton 6,537.83 1,797.83 56.10 291.41 198.26

Gilmer 29.13 4.74 0.27 1.02 0.87 Glascock 0.97 0.13 0.01 0.03 0.03 Glynn 288.40 72.44 3.21 11.59 8.66

Gordon 39.68 7.58 0.42 1.43 1.17 Grady 18.94 3.34 0.18 0.65 0.55 Greene 41.66 11.91 0.52 1.71 1.26

40 Table 3.2: Alphabetical by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Gwinnett 905.42 217.64 10.62 34.73 26.51 Habersham 40.65 8.19 0.44 1.53 1.22 Hall 208.16 46.19 2.25 7.75 6.11

Hancock 3.76 0.56 0.03 0.13 0.11 Haralson 18.11 2.44 0.14 0.60 0.53 Harris 31.39 11.88 0.47 1.45 0.93

Hart 19.40 4.89 0.24 0.79 0.58 Heard 3.19 0.64 0.03 0.12 0.09 Henry 187.83 42.27 2.05 7.40 5.65

Houston 177.48 36.97 1.88 6.70 5.31 Irwin 5.68 1.26 0.07 0.22 0.17 Jackson 49.98 8.72 0.50 1.78 1.50

Jasper 5.49 1.65 0.08 0.23 0.16 Jeff Davis 13.56 2.32 0.14 0.47 0.39 Jefferson 13.98 2.38 0.14 0.49 0.41

Jenkins 4.62 0.88 0.05 0.17 0.14 Johnson 2.79 0.46 0.03 0.10 0.08 Jones 9.46 2.86 0.13 0.41 0.28

Lamar 10.51 2.15 0.13 0.38 0.31 Lanier 3.67 0.72 0.04 0.13 0.11 Laurens 63.70 12.44 0.67 2.33 1.89

Lee 10.71 2.12 0.12 0.39 0.32 Liberty 86.66 11.64 0.55 2.96 2.59 Lincoln 5.66 1.33 0.07 0.22 0.17

Long 1.56 0.25 0.02 0.05 0.05 Lowndes 222.67 52.67 2.44 8.74 6.65 Lumpkin 30.02 6.01 0.29 1.11 0.90

McDuffie 23.62 4.19 0.22 0.83 0.70 McIntosh 11.39 2.48 0.13 0.42 0.33 Macon 6.22 1.11 0.07 0.22 0.18

Madison 9.59 1.76 0.10 0.34 0.28 Marion 5.48 1.22 0.06 0.21 0.17 Meriwether 14.65 2.33 0.14 0.52 0.44

41 Table 3.2: Alphabetical by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Miller 5.99 1.27 0.07 0.22 0.18 Mitchell 50.38 8.01 0.36 1.78 1.51 Monroe 25.92 5.89 0.29 0.99 0.77

Montgomery 8.88 2.04 0.11 0.35 0.27 Morgan 35.85 7.55 0.38 1.37 1.09 Murray 22.77 4.22 0.24 0.81 0.67

Muscogee 360.69 75.84 3.90 13.63 10.79 Newton 90.96 17.67 0.95 3.51 2.78 Oconee 30.29 7.73 0.34 1.21 0.90

Oglethorpe 4.01 0.71 0.03 0.13 0.11 Paulding 61.69 11.51 0.62 2.25 1.85 Peach 28.06 5.37 0.29 1.02 0.84

Pickens 23.14 3.69 0.21 0.80 0.69 Pierce 10.81 2.57 0.12 0.42 0.31 Pike 5.74 1.83 0.07 0.25 0.17

Polk 35.53 7.78 0.42 1.33 1.04 Pulaski 7.47 1.69 0.09 0.29 0.22 Putnam 12.72 2.63 0.14 0.47 0.38

Quitman 1.25 0.18 0.01 0.04 0.04 Rabun 41.76 10.42 0.48 1.65 1.26 Randolph 4.10 0.89 0.05 0.16 0.12

Richmond 407.44 94.78 4.29 15.76 12.14 Rockdale 105.87 23.30 1.22 3.97 3.12 Schley 2.08 0.31 0.02 0.07 0.06

Screven 9.39 1.77 0.10 0.34 0.28 Seminole 7.54 1.41 0.08 0.28 0.23 Spalding 74.50 14.89 0.83 2.71 2.20

Stephens 26.48 5.12 0.28 0.96 0.78 Stewart 2.71 0.45 0.03 0.09 0.08 Sumter 32.97 7.55 0.37 1.25 0.97

Talbot 1.15 0.18 0.01 0.04 0.03 Taliaferro 0.45 0.07 0.00 0.02 0.01 Tattnall 12.99 2.21 0.14 0.45 0.38

42 Table 3.2: Alphabetical by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.2: 2010 Impact of Domestic Travel on Georgia Counties (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Taylor 5.21 0.87 0.05 0.18 0.15 Telfair 8.40 1.40 0.09 0.29 0.24 Terrell 7.12 1.32 0.07 0.26 0.21

Thomas 56.11 11.21 0.59 2.03 1.65 Tift 78.70 15.97 0.83 2.92 2.34 Toombs 38.75 7.48 0.41 1.46 1.17

Towns 35.87 8.48 0.39 1.46 1.09 Treutlen 3.47 0.60 0.04 0.12 0.10 Troup 132.54 23.86 1.15 4.68 3.88

Turner 8.51 1.52 0.09 0.30 0.25 Twiggs 3.30 0.56 0.03 0.12 0.10 Union 19.52 4.00 0.22 0.73 0.58

Upson 22.07 3.88 0.22 0.79 0.66 Walker 53.40 13.83 0.61 2.11 1.56 Walton 58.08 11.54 0.64 2.10 1.70

Ware 69.61 10.87 0.57 2.44 2.10 Warren 1.26 0.19 0.01 0.04 0.04 Washington 21.17 4.66 0.23 0.79 0.62

Wayne 28.65 5.41 0.29 1.02 0.84 Webster 0.60 0.03 0.00 0.01 0.01 Wheeler 1.92 0.30 0.02 0.07 0.06

White 50.32 11.12 0.53 1.89 1.48 Whitfield 136.91 28.71 1.45 5.14 4.06 Wilcox 2.49 0.36 0.02 0.08 0.07

Wilkes 11.96 2.25 0.13 0.43 0.35 Wilkinson 4.10 0.53 0.03 0.13 0.12 Worth 11.91 2.24 0.12 0.43 0.35

TOTAL $18,906.08 $6,272.98 211.77 $855.44 $566.74

©2010 U.S. Travel Association

43 Table 3.3: Ranking of Counties by Expenditure Levels - 2010

2010 Impact of Domestic Travel on Georgia Table 3.3: Ranking of Counties by Expenditure Levels

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Fulton $6,537.83 $1,797.83 56.10 $291.41 $198.26 Cobb 1,219.11 372.53 15.52 51.34 35.94 Chatham 1,070.33 280.10 11.18 43.33 32.31

De Kalb 1,045.52 1,777.65 30.20 122.96 31.73 Clayton 1,037.56 250.99 11.64 40.69 30.88 Gwinnett 905.42 217.64 10.62 34.73 26.51

Richmond 407.44 94.78 4.29 15.76 12.14 Muscogee 360.69 75.84 3.90 13.63 10.79 Glynn 288.40 72.44 3.21 11.59 8.66

Bibb 278.08 70.65 3.21 11.09 8.28 Lowndes 222.67 52.67 2.44 8.74 6.65 Cherokee 220.03 45.46 2.39 8.25 6.57

Clarke 219.13 52.94 2.68 8.49 6.46 Hall 208.16 46.19 2.25 7.75 6.11 Henry 187.83 42.27 2.05 7.40 5.65

Dougherty 184.15 39.12 1.98 7.02 5.56 Douglas 177.78 35.20 1.86 6.51 5.26 Houston 177.48 36.97 1.88 6.70 5.31

Fayette 143.10 96.87 2.73 8.96 4.26 Coweta 139.45 34.44 1.64 5.53 4.17 Whitfield 136.91 28.71 1.45 5.14 4.06

Troup 132.54 23.86 1.15 4.68 3.88 Bartow 125.63 28.87 1.39 4.87 3.76 Columbia 124.13 23.59 1.20 4.70 3.81

Forsyth 121.28 30.84 1.45 4.87 3.64 Carroll 113.51 22.07 1.14 4.20 3.39 Floyd 110.12 21.50 1.15 4.03 3.27

Rockdale 105.87 23.30 1.22 3.97 3.12 Bulloch 101.61 19.55 1.01 3.80 3.07 Newton 90.96 17.67 0.95 3.51 2.78

Liberty 86.66 11.64 0.55 2.96 2.59 Tift 78.70 15.97 0.83 2.92 2.34 Spalding 74.50 14.89 0.83 2.71 2.20

44 Table 3.3: Ranking of Counties by Expenditure Levels - 2010

2010 Impact of Domestic Travel on Georgia Table 3.3: Ranking of Counties by Expenditure Levels (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Camden 73.95 14.56 0.74 2.70 2.18 Ware 69.61 10.87 0.57 2.44 2.10 Catoosa 68.31 14.51 0.70 2.57 2.03

Baldwin 64.41 13.66 0.69 2.42 1.91 Laurens 63.70 12.44 0.67 2.33 1.89 Paulding 61.69 11.51 0.62 2.25 1.85

Coffee 59.77 10.28 0.51 2.08 1.76 Walton 58.08 11.54 0.64 2.10 1.70 Thomas 56.11 11.21 0.59 2.03 1.65

Walker 53.40 13.83 0.61 2.11 1.56 Mitchell 50.38 8.01 0.36 1.78 1.51 Jackson 50.32 11.12 0.53 1.89 1.48

Colquitt 49.98 8.72 0.50 1.78 1.50 White 49.78 9.34 0.46 1.80 1.48 Rabun 41.76 10.42 0.48 1.65 1.26

Greene 41.66 11.91 0.52 1.71 1.26 Habersham 40.65 8.19 0.44 1.53 1.22 Gordon 39.68 7.58 0.42 1.43 1.17

Toombs 38.75 7.48 0.41 1.46 1.17 Barrow 37.93 6.68 0.39 1.31 1.10 Crisp 37.12 7.15 0.38 1.35 1.09

Dawson 36.86 8.75 0.42 1.50 1.12 Morgan 35.87 8.48 0.39 1.46 1.09 Polk 35.85 7.55 0.38 1.37 1.09

Towns 35.53 7.78 0.42 1.33 1.04 Bryan 33.88 7.24 0.35 1.24 0.99 Sumter 32.97 7.55 0.37 1.25 0.97

Harris 31.39 11.88 0.47 1.45 0.93 Oconee 30.29 7.73 0.34 1.21 0.90 Fannin 30.02 6.01 0.29 1.11 0.90

Lumpkin 29.97 6.31 0.31 1.08 0.89 Gilmer 29.13 4.74 0.27 1.02 0.87 Franklin 28.86 4.47 0.26 0.99 0.86

45 Table 3.3: Ranking of Counties by Expenditure Levels - 2010

2010 Impact of Domestic Travel on Georgia Table 3.3: Ranking of Counties by Expenditure Levels (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Decatur 28.68 5.85 0.31 1.04 0.84 Wayne 28.65 5.41 0.29 1.02 0.84 Peach 28.06 5.37 0.29 1.02 0.84

Stephens 26.48 5.12 0.28 0.96 0.78 Monroe 25.92 5.89 0.29 0.99 0.77 Effingham 25.30 4.54 0.25 0.90 0.75

McDuffie 23.62 4.19 0.22 0.83 0.70 Cook 23.15 5.31 0.28 0.93 0.70 Pickens 23.14 3.69 0.21 0.80 0.69

Murray 22.77 4.22 0.24 0.81 0.67 Upson 22.07 3.88 0.22 0.79 0.66 Washington 21.30 3.51 0.19 0.73 0.62

Butts 21.17 4.66 0.23 0.79 0.62 Union 19.52 4.00 0.22 0.73 0.58 Hart 19.40 4.89 0.24 0.79 0.58

Grady 18.94 3.34 0.18 0.65 0.55 Dodge 18.53 3.56 0.20 0.68 0.55 Haralson 18.34 3.48 0.18 0.67 0.55

Ben Hill 18.11 2.44 0.14 0.60 0.53 Emanuel 16.50 3.20 0.17 0.59 0.48 Burke 16.31 3.38 0.17 0.60 0.48

Elbert 16.15 2.98 0.17 0.59 0.49 Dade 15.28 2.69 0.16 0.53 0.45 Appling 15.23 2.76 0.15 0.54 0.45

Chattooga 14.84 2.66 0.16 0.53 0.44 Meriwether 14.65 2.33 0.14 0.52 0.44 Jefferson 13.98 2.38 0.14 0.49 0.41

Jeff Davis 13.56 2.32 0.14 0.47 0.39 Putnam 12.99 2.21 0.14 0.45 0.38 Tattnall 12.72 2.63 0.14 0.47 0.38

Candler 12.40 2.47 0.13 0.46 0.37 Wilkes 11.96 2.25 0.13 0.43 0.35 Worth 11.91 2.24 0.12 0.43 0.35

46 Table 3.3: Ranking of Counties by Expenditure Levels - 2010

2010 Impact of Domestic Travel on Georgia Table 3.3: Ranking of Counties by Expenditure Levels (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Banks 11.59 2.80 0.13 0.46 0.35 McIntosh 11.57 2.14 0.12 0.42 0.34 Evans 11.39 2.48 0.13 0.42 0.33

Pierce 10.81 2.57 0.12 0.42 0.31 Chattahoochee 10.71 2.13 0.12 0.39 0.32 Early 10.71 2.12 0.12 0.39 0.32

Lee 10.68 2.28 0.14 0.41 0.32 Lamar 10.51 2.15 0.13 0.38 0.31 Berrien 10.15 1.91 0.12 0.37 0.30

Jones 9.59 1.76 0.10 0.34 0.28 Charlton 9.54 1.95 0.10 0.36 0.28 Madison 9.51 1.91 0.10 0.34 0.28

Bleckley 9.46 2.86 0.13 0.41 0.28 Dooly 9.39 1.77 0.10 0.34 0.28 Screven 9.21 1.67 0.08 0.33 0.27

Turner 8.88 2.04 0.11 0.35 0.27 Montgomery 8.51 1.52 0.09 0.30 0.25 Telfair 8.40 1.40 0.09 0.29 0.24

Brooks 8.30 1.59 0.08 0.30 0.24 Bacon 8.22 1.61 0.09 0.30 0.24 Seminole 7.54 1.41 0.08 0.28 0.23

Pulaski 7.47 1.69 0.09 0.29 0.22 Terrell 7.12 1.32 0.07 0.26 0.21 Brantley 6.73 0.92 0.05 0.22 0.20

Macon 6.22 1.11 0.07 0.22 0.18 Miller 5.99 1.27 0.07 0.22 0.18 Pike 5.74 1.83 0.07 0.25 0.17

Lincoln 5.68 1.26 0.07 0.22 0.17 Irwin 5.66 1.33 0.07 0.22 0.17 Clinch 5.61 0.90 0.05 0.19 0.17

Jasper 5.49 1.65 0.08 0.23 0.16 Marion 5.48 1.22 0.06 0.21 0.17 Taylor 5.21 0.87 0.05 0.18 0.15

47 Table 3.3: Ranking of Counties by Expenditure Levels - 2010

2010 Impact of Domestic Travel on Georgia Table 3.3: Ranking of Counties by Expenditure Levels (Continued)

Expenditures Payroll Employment State Tax Local Tax County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Jenkins 4.62 0.88 0.05 0.17 0.14 Randolph 4.14 0.69 0.04 0.14 0.12 Atkinson 4.10 0.53 0.03 0.13 0.12

Wilkinson 4.10 0.89 0.05 0.16 0.12 Crawford 4.09 0.62 0.04 0.13 0.12 Oglethorpe 4.01 0.71 0.03 0.13 0.11

Hancock 3.76 0.56 0.03 0.13 0.11 Lanier 3.67 0.72 0.04 0.13 0.11 Treutlen 3.47 0.60 0.04 0.12 0.10

Twiggs 3.30 0.56 0.03 0.12 0.10 Heard 3.19 0.64 0.03 0.12 0.09 Johnson 2.79 0.46 0.03 0.10 0.08

Stewart 2.71 0.45 0.03 0.09 0.08 Calhoun 2.59 0.54 0.03 0.10 0.08 Wilcox 2.49 0.36 0.02 0.08 0.07

Schley 2.08 0.31 0.02 0.07 0.06 Wheeler 1.92 0.30 0.02 0.07 0.06 Clay 1.73 0.21 0.01 0.06 0.05

Long 1.56 0.25 0.02 0.05 0.05 Warren 1.26 0.19 0.01 0.04 0.04 Quitman 1.25 0.18 0.01 0.04 0.04

Talbot 1.15 0.18 0.01 0.04 0.03 Baker 1.10 0.07 0.00 0.03 0.03 Glascock 0.97 0.13 0.01 0.03 0.03

Webster 0.60 0.03 0.00 0.01 0.01 Taliaferro 0.45 0.07 0.00 0.02 0.01 Echols 0.10 0.02 0.00 0.00 0.00

TOTAL $18,906.08 $6,272.98 211.77 $855.44 $566.74

©2010 U.S. Travel Association

48 Table 3.4: Percent Distribution by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.4: Percent Distribution by County

Expenditures Payroll Employment State Tax Local Tax County (%) (%) (%) (%) (%)

Appling 0.08% 0.04% 0.07% 0.06% 0.08% Atkinson 0.02% 0.01% 0.02% 0.02% 0.02% Bacon 0.04% 0.03% 0.04% 0.03% 0.04%

Baker 0.01% 0.00% 0.00% 0.00% 0.01% Baldwin 0.34% 0.22% 0.33% 0.28% 0.34% Banks 0.06% 0.04% 0.06% 0.05% 0.06%

Barrow 0.20% 0.11% 0.18% 0.15% 0.19% Bartow 0.66% 0.46% 0.66% 0.57% 0.66% Ben Hill 0.10% 0.06% 0.09% 0.08% 0.10%

Berrien 0.05% 0.03% 0.06% 0.04% 0.05% Bibb 1.47% 1.13% 1.51% 1.30% 1.46% Bleckley 0.05% 0.03% 0.05% 0.04% 0.05%

Brantley 0.04% 0.01% 0.02% 0.03% 0.03% Brooks 0.04% 0.03% 0.04% 0.04% 0.04% Bryan 0.18% 0.12% 0.17% 0.15% 0.17%

Bulloch 0.54% 0.31% 0.48% 0.44% 0.54% Burke 0.09% 0.05% 0.08% 0.07% 0.09% Butts 0.11% 0.06% 0.09% 0.09% 0.11%

Calhoun 0.01% 0.01% 0.01% 0.01% 0.01% Camden 0.39% 0.23% 0.35% 0.32% 0.39% Candler 0.07% 0.04% 0.06% 0.05% 0.07%

Carroll 0.60% 0.35% 0.54% 0.49% 0.60% Catoosa 0.36% 0.23% 0.33% 0.30% 0.36% Charlton 0.05% 0.03% 0.05% 0.04% 0.05%

Chatham 5.66% 4.47% 5.28% 5.07% 5.70% Chattahoochee 0.06% 0.04% 0.07% 0.05% 0.06% Chattooga 0.08% 0.04% 0.07% 0.06% 0.08%

Cherokee 1.16% 0.84% 1.26% 0.99% 1.14% Clarke 1.16% 0.72% 1.13% 0.96% 1.16% Clay 0.01% 0.00% 0.01% 0.01% 0.01%

Clayton 5.53% 28.34% 14.26% 14.37% 5.60% Clinch 0.03% 0.01% 0.03% 0.02% 0.03% Cobb 6.45% 5.94% 7.33% 6.00% 6.34%

49 Table 3.4: Percent Distribution by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.4: Percent Distribution by County (Continued)

Expenditures Payroll Employment State Tax Local Tax County (%) (%) (%) (%) (%)

Coffee 0.32% 0.16% 0.24% 0.24% 0.31% Colquitt 0.26% 0.15% 0.22% 0.21% 0.26% Columbia 0.66% 0.38% 0.57% 0.55% 0.67%

Cook 0.12% 0.08% 0.13% 0.11% 0.12% Coweta 0.74% 0.55% 0.78% 0.65% 0.74% Crawford 0.02% 0.01% 0.02% 0.02% 0.02%

Crisp 0.20% 0.11% 0.18% 0.16% 0.19% Dade 0.08% 0.04% 0.07% 0.06% 0.08% Dawson 0.19% 0.14% 0.20% 0.18% 0.20%

Decatur 0.15% 0.09% 0.15% 0.12% 0.15% De Kalb 5.49% 4.00% 5.50% 4.76% 5.45% Dodge 0.10% 0.06% 0.09% 0.08% 0.10%

Dooly 0.05% 0.03% 0.04% 0.04% 0.05% Dougherty 0.97% 0.62% 0.94% 0.82% 0.98% Douglas 0.94% 0.56% 0.88% 0.76% 0.93%

Early 0.06% 0.03% 0.06% 0.05% 0.06% Echols 0.00% 0.00% 0.00% 0.00% 0.00% Effingham 0.13% 0.07% 0.12% 0.11% 0.13%

Elbert 0.09% 0.05% 0.08% 0.07% 0.09% Emanuel 0.09% 0.05% 0.08% 0.07% 0.09% Evans 0.06% 0.03% 0.06% 0.05% 0.06%

Fannin 0.16% 0.10% 0.15% 0.13% 0.16% Fayette 0.76% 1.54% 1.29% 1.05% 0.75% Floyd 0.58% 0.34% 0.54% 0.47% 0.58%

Forsyth 0.64% 0.49% 0.68% 0.57% 0.64% Franklin 0.15% 0.07% 0.12% 0.12% 0.15% Fulton 34.58% 28.66% 26.49% 34.07% 34.98%

Gilmer 0.15% 0.08% 0.13% 0.12% 0.15% Glascock 0.01% 0.00% 0.00% 0.00% 0.00% Glynn 1.53% 1.15% 1.51% 1.35% 1.53%

Gordon 0.21% 0.12% 0.20% 0.17% 0.21% Grady 0.10% 0.05% 0.09% 0.08% 0.10% Greene 0.22% 0.19% 0.25% 0.20% 0.22%

50 Table 3.4: Percent Distribution by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.4: Percent Distribution by County (Continued)

Expenditures Payroll Employment State Tax Local Tax County (%) (%) (%) (%) (%)

Gwinnett 4.79% 3.47% 5.01% 4.06% 4.68% Habersham 0.22% 0.13% 0.21% 0.18% 0.22% Hall 1.10% 0.74% 1.06% 0.91% 1.08%

Hancock 0.02% 0.01% 0.01% 0.02% 0.02% Haralson 0.10% 0.04% 0.07% 0.07% 0.09% Harris 0.17% 0.19% 0.22% 0.17% 0.16%

Hart 0.10% 0.08% 0.11% 0.09% 0.10% Heard 0.02% 0.01% 0.01% 0.01% 0.02% Henry 0.99% 0.67% 0.97% 0.86% 1.00%

Houston 0.94% 0.59% 0.89% 0.78% 0.94% Irwin 0.03% 0.02% 0.03% 0.03% 0.03% Jackson 0.26% 0.14% 0.24% 0.21% 0.26%

Jasper 0.03% 0.03% 0.04% 0.03% 0.03% Jeff Davis 0.07% 0.04% 0.06% 0.06% 0.07% Jefferson 0.07% 0.04% 0.07% 0.06% 0.07%

Jenkins 0.02% 0.01% 0.02% 0.02% 0.02% Johnson 0.01% 0.01% 0.01% 0.01% 0.01% Jones 0.05% 0.05% 0.06% 0.05% 0.05%

Lamar 0.06% 0.03% 0.06% 0.04% 0.05% Lanier 0.02% 0.01% 0.02% 0.02% 0.02% Laurens 0.34% 0.20% 0.32% 0.27% 0.33%

Lee 0.06% 0.03% 0.06% 0.05% 0.06% Liberty 0.46% 0.19% 0.26% 0.35% 0.46% Lincoln 0.03% 0.02% 0.03% 0.03% 0.03%

Long 0.01% 0.00% 0.01% 0.01% 0.01% Lowndes 1.18% 0.84% 1.15% 1.02% 1.17% Lumpkin 0.16% 0.10% 0.14% 0.13% 0.16%

McDuffie 0.12% 0.07% 0.10% 0.10% 0.12% McIntosh 0.06% 0.04% 0.06% 0.05% 0.06% Macon 0.03% 0.02% 0.03% 0.03% 0.03%

Madison 0.05% 0.03% 0.05% 0.04% 0.05% Marion 0.03% 0.02% 0.03% 0.02% 0.03% Meriwether 0.08% 0.04% 0.06% 0.06% 0.08%

51 Table 3.4: Percent Distribution by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.4: Percent Distribution by County (Continued)

Expenditures Payroll Employment State Tax Local Tax County (%) (%) (%) (%) (%)

Miller 0.03% 0.02% 0.03% 0.03% 0.03% Mitchell 0.27% 0.13% 0.17% 0.21% 0.27% Monroe 0.14% 0.09% 0.14% 0.12% 0.14%

Montgomery 0.05% 0.03% 0.05% 0.04% 0.05% Morgan 0.19% 0.12% 0.18% 0.16% 0.19% Murray 0.12% 0.07% 0.11% 0.10% 0.12%

Muscogee 1.91% 1.21% 1.84% 1.59% 1.90% Newton 0.48% 0.28% 0.45% 0.41% 0.49% Oconee 0.16% 0.12% 0.16% 0.14% 0.16%

Oglethorpe 0.02% 0.01% 0.02% 0.02% 0.02% Paulding 0.33% 0.18% 0.29% 0.26% 0.33% Peach 0.15% 0.09% 0.14% 0.12% 0.15%

Pickens 0.12% 0.06% 0.10% 0.09% 0.12% Pierce 0.06% 0.04% 0.06% 0.05% 0.06% Pike 0.03% 0.03% 0.03% 0.03% 0.03%

Polk 0.19% 0.12% 0.20% 0.16% 0.18% Pulaski 0.04% 0.03% 0.04% 0.03% 0.04% Putnam 0.07% 0.04% 0.07% 0.06% 0.07%

Quitman 0.01% 0.00% 0.01% 0.00% 0.01% Rabun 0.22% 0.17% 0.23% 0.19% 0.22% Randolph 0.02% 0.01% 0.03% 0.02% 0.02%

Richmond 2.16% 1.51% 2.02% 1.84% 2.14% Rockdale 0.56% 0.37% 0.58% 0.46% 0.55% Schley 0.01% 0.00% 0.01% 0.01% 0.01%

Screven 0.05% 0.03% 0.05% 0.04% 0.05% Seminole 0.04% 0.02% 0.04% 0.03% 0.04% Spalding 0.39% 0.24% 0.39% 0.32% 0.39%

Stephens 0.14% 0.08% 0.13% 0.11% 0.14% Stewart 0.01% 0.01% 0.01% 0.01% 0.01% Sumter 0.17% 0.12% 0.17% 0.15% 0.17%

Talbot 0.01% 0.00% 0.01% 0.00% 0.01% Taliaferro 0.00% 0.00% 0.00% 0.00% 0.00% Tattnall 0.07% 0.04% 0.06% 0.05% 0.07%

52 Table 3.4: Percent Distribution by County - 2010

2010 Impact of Domestic Travel on Georgia Table 3.4: Percent Distribution by County (Continued)

Expenditures Payroll Employment State Tax Local Tax County (%) (%) (%) (%) (%)

Taylor 0.03% 0.01% 0.02% 0.02% 0.03% Telfair 0.04% 0.02% 0.04% 0.03% 0.04% Terrell 0.04% 0.02% 0.03% 0.03% 0.04%

Thomas 0.30% 0.18% 0.28% 0.24% 0.29% Tift 0.42% 0.25% 0.39% 0.34% 0.41% Toombs 0.20% 0.12% 0.19% 0.17% 0.21%

Towns 0.19% 0.14% 0.19% 0.17% 0.19% Treutlen 0.02% 0.01% 0.02% 0.01% 0.02% Troup 0.70% 0.38% 0.54% 0.55% 0.69%

Turner 0.05% 0.02% 0.04% 0.03% 0.04% Twiggs 0.02% 0.01% 0.01% 0.01% 0.02% Union 0.10% 0.06% 0.10% 0.09% 0.10%

Upson 0.12% 0.06% 0.10% 0.09% 0.12% Walker 0.28% 0.22% 0.29% 0.25% 0.28% Walton 0.31% 0.18% 0.30% 0.25% 0.30%

Ware 0.37% 0.17% 0.27% 0.29% 0.37% Warren 0.01% 0.00% 0.01% 0.00% 0.01% Washington 0.11% 0.07% 0.11% 0.09% 0.11%

Wayne 0.15% 0.09% 0.14% 0.12% 0.15% Webster 0.00% 0.00% 0.00% 0.00% 0.00% Wheeler 0.01% 0.00% 0.01% 0.01% 0.01%

White 0.27% 0.18% 0.25% 0.22% 0.26% Whitfield 0.72% 0.46% 0.69% 0.60% 0.72% Wilcox 0.01% 0.01% 0.01% 0.01% 0.01%

Wilkes 0.06% 0.04% 0.06% 0.05% 0.06% Wilkinson 0.02% 0.01% 0.01% 0.02% 0.02% Worth 0.06% 0.04% 0.06% 0.05% 0.06%

TOTAL 100.00% 100.00% 100.00% 100.00% 100.00%

©2010 U.S. Travel Association

53 Appendices

APPENDICES

54 Appendix A: Travel Economic Impact Model

APPENDIX A: TRAVEL ECONOMIC IMPACT MODEL

Introduction

The Travel Economic Impact Model (TEIM) was developed by the Research Department at U.S. Travel Association (formerly known as the U.S. Travel Data Center) to provide annual estimates of the impact of the travel activity of U.S. residents on national, state and county economies in this country. It is a disaggregated model comprised of 16 travel categories. The TEIM estimates travel expenditures and the resulting business receipts, employment, personal income, and tax receipts generated by these expenditures.

The TEIM has the capability of estimating the economic impact of various types of travel, such as business and vacation, by transport mode and type of accommodations used, and other trip and traveler characteristics. The County Impact Component of the TEIM allows estimates of the economic impact of travel at the county and city level.

Definition of Terms

There is no commonly accepted definition of travel in use at this time. For the purposes of the estimates herein, travel is defined as activities associated with all overnight trips away from home in paid accommodations and day or overnight trips to places 50 miles or more, one way, from the traveler's origin.

The word tourism is avoided in this report because of its vague meaning. Some define tourism as all travel away from home while others use the dictionary definition that limits tourism to personal or pleasure travel.

The travel industry, as used herein, refers to the collection of 16 types of businesses that provide goods and services to the traveler or potential traveler at the retail level (see Glossary of Terms). With the exception of Amtrak and second home ownership and rental, these business types are defined by the Office of Management and Budget in the 1997 North American Industry Classification System (NAICS) and well as in its predecessor, the 1987 Standard Industrial Classification System (SIC). In each case, the relevant NAICS and SIC codes are included.

A travel expenditure is assumed to take place whenever a traveler exchanges money for an activity considered part of his/her trip. Total travel expenditures are separated into 16 categories representing traveler purchases of goods and services at the retail level. One category, travel agents, receives no travel expenditures as these purchases are allocated to the category (i.e. air transportation) actually providing the final good or service to the traveler. Travel expenditures are allocated among states by simulating where the exchange of money for goods or service actually took place. By their nature, some travel expenditures are assumed to occur at the traveler's origin, some at his/her destination, and some enroute. Economic impact is represented by measures of spending, employment, payroll, business receipts and tax revenues generated by traveler spending. Payroll includes all forms of compensation,

55 Appendix A: Travel Economic Impact Model such as salaries, wages, commissions, bonuses, vacation allowances, sick leave pay and the value of payments in kind paid during the year to all employees. Payroll is reported before deductions for social security, income tax insurance, union dues, etc. This definition follows that used by the U.S. Census Bureau in the quinquennial Census of Service Industries.

Employment represents the number of jobs generated by traveler spending, both full and part-time. As such, it is consistent with the U.S. Department of Labor series on nonagricultural payroll employment. Tax revenues include corporate income, individual income, sales and gross receipts, and excise taxes by level of government. Business receipts reflect travel expenditures less the sales and excise taxes imposed on those expenditures.

Description of the Model

Estimates of Travel Expenditures

Total travel expenditures includes spending by travelers on goods and services during their trips, such as lodging, transportation, meals, entertainment, retail shopping. Sixteen (16) categories of activities are covered in the TEIM. Generally, the TEIM combines the activity levels for trips to places within the United States with the appropriate average costs of each unit of travel activity, (e.g., cost per mile by mode of transport, cost per night by type of accommodation), to produce estimates of the total amount spent on each of 16 categories of travel-related goods and services by state. For example, the number of nights spent by travel parties in hotels in Georgia is multiplied by the average cost per night per travel party of staying in a hotel in the state to obtain the estimate of traveler expenditures for hotel accommodations.

The data on domestic travel activity levels (e.g., number of miles traveled by mode of transportation, the number of nights spent away from home by type of accommodation) are based on national travel surveys conducted by U.S. Travel Association, The Bureau of Labor Statistics’ Survey of Consumer Expenditures, Smith Travel Research's Hotel and Motel Survey, etc. Average cost data are purchased and collected from different organizations and government agencies. Total sales and revenue and other data collected from state, local and federal government and other organizations are employed to compare, adjust and update the spending database of TEIM, as well as linking spending to other impact components.

The international travel expenditure estimates are based on Tourism Industries’ (OTTI) In-Flight Survey and data provided to OTTI from Canada and Mexico. Other estimates of the economic impact of international visitors to the U.S. are generated by TEIM by incorporating the estimated international traveler expenditures with the data series utilized to produce the domestic estimates.

Estimates of Business Receipts, Payroll and Employment

The Economic Impact Component of the TEIM estimates travel generated business receipts, employment, and payroll. Basically, the 16 travel categories are associated with a type of travel-related business. For example, traveler spending on commercial lodging in a state is related to the business receipts, employment and payroll of hotels, motels and motor hotels (SIC

56 Appendix A: Travel Economic Impact Model

701; NAICS 7211) in the state. It is assumed that travel spending in each category, less sales and excise taxes, equals business receipts for the related business type as defined by the U.S. Census Bureau.

It is assumed that each job in a specific type of business in a state is supported by some amount of business receipts and that each dollar of wages and salaries is similarly supported by some dollar volume of business receipts. The ratios of employment to business receipts are computed for each industry in each state. These ratios are then multiplied by the total amount of business receipts generated by traveler spending in a particular type of business to obtain the measures of travel generated employment and payroll of each type of business in each state. For example, the ratio of employees to business receipts in the state commercial lodging establishments is multiplied by travel generated business receipts of these establishments to obtain traveler generated employment in commercial lodging. A similar process is used for the payroll estimates.

The total sales, payroll and employment data of each travel related industry (by SIC and NAICS) are provided by and collected from state, local and federal government, such as the Bureau of Labor Statistics, the Bureau of Economic Analysis, Census Bureau and The Bureau of Transportation Statistics.

Estimates of Tax Revenues

The Fiscal Impact Component of the TEIM is used to estimate traveler generated tax revenues of federal, state and local governments. The yield of each type of tax is related to the best measure of the relevant tax base available for each state consistent with the output of the Economic Impact Component. The ratios of yield to base for each type of tax in each state are then applied to the appropriate primary level output to obtain estimates of tax receipts generated by travel. For example, the ratio of Georgia State personal income tax collections to payroll in the state is applied to total travel generated payroll to obtain the estimate of state personal income tax receipts attributable to traveler spending in Georgia.

Estimates for Counties and Local Areas

Local area travel impact estimates is derived by distributing the state estimates to the area using proper proportions of each related category in the area. The proportions of a local area are calculated based on a set of data collected from federal, state and local governments and private organizations. The data can be gathered at the zip code level.

Data from the U.S. Bureau of the Census, Smith Travel Research, Enos Foundation, Runzheimer International, Cruise Lines International Association, Prentice-Hall, U.S. Department of Labor's Consumer Expenditure Survey and ES-202, American Society of Travel Agents, the Federal Aviation Administration, the Department of Transportation, Amtrak, the Federal Highway Administration, state revenue departments, U.S. Travel Association’s travel surveys and other sources are used in building and updating the model. These data indicate the change in travel spending for each of the expenditure categories for each state over the previous year, as well as changes in the relationship of travel spending to employment, payroll and tax revenue.

57 Appendix A: Travel Economic Impact Model

Limitations of the Study

This study is designed to indicate the impact of U.S. traveler expenditures on employment, payroll, business receipts and tax revenue in each of the states. These impact estimates reflect the limitations inherent in the definition of travel expenditures. Two important classes of travel-related expenses have not been estimated due to various reasons. Consumers purchase certain goods and services in anticipation of a trip away from home. These include sports equipment (tennis racquet, skis, scuba gear, etc.), travel books and guides, and services such as language lessons and lessons for participatory sports (tennis, skiing, underwater diving, etc.). The magnitude of these purchases in preparation for a trip cannot be quantified due to lack of sound, relevant data.

The second type of spending not covered due to lack of sufficient data is the purchase of major consumer durables generally related to outdoor recreation on trips. Further research is required in this area to determine to what extent pre-trip spending on consumer durable products can justifiably be included within a travel economic impact study.

58 Appendix B: Glossary of Terms - Economic

APPENDIX B: GLOSSARY OF TERMS – TEIM

Automobile Transportation Expenditure. This category includes a prorated share of the fixed costs of owning an automobile, truck, camper, or other recreational vehicle, such as insurance, license fees, tax, and depreciation costs. Also included are the variable costs of operating an automobile, truck, camper, or other recreational vehicle on a trip, such as gasoline, oil, tires, and repairs. The costs of renting an automobile or other motor vehicle are included in this category as well.

Entertainment/Recreation Expenditure. Traveler spending on recreation facility user fees, admissions at amusement parks and attractions, attendance at nightclubs, movies, legitimate shows, sports events, and other forms of entertainment and recreation while traveling.

Food Expenditure. Traveler spending in commercial eating facilities and grocery stores or carry-outs, as well as on food purchased for off-premise consumption.

Incidental Purchase Expenditure. Traveler spending on retail trade purchases including gifts for others, medicine, cosmetics, clothing, personal services, souvenirs, and other items of this nature.

Lodging Expenditure. Traveler spending on hotels and motels, B&Bs, campgrounds and trailer parks, rental of vacation homes and other types of lodging.

Public Transportation Expenditures. This includes traveler spending on air, bus, rail and boat/ship transportation, and taxicab or limousine service between airports and central cities.

Travel-generated Tax Receipts. Those federal, state and local tax revenues attributable to travel in an area. For a given state locality, all or some of the taxes may apply. "Local" includes county, city or municipality, and township units of government actually collecting the receipts and not the level that may end up receiving it through intergovernmental transfers.

Federal. These receipts include corporate income taxes, individual income taxes, employment taxes, gasoline excise taxes, and airline ticket taxes.

State. These receipts include corporate income taxes, individual income taxes, sales and gross receipts taxes, and excise taxes.

Local. These include county and city receipts from individual and corporate income taxes, sales, excise and gross receipts taxes, and property taxes.

59 Appendix C: Sources of Data

APPENDIX C: SOURCES OF DATA

This appendix presents the sources of data used in this report.

Sources

Air Transport Association American Automobile Association Amtrak American Society of Travel Agents Bureau of the Census, U.S. Department of Commerce Bureau of Economic Analysis, U.S. Department of Commerce Bureau of Labor Statistics, U.S. Department of Labor Federal Aviation Administration, U.S. Department of Transportation Federal Highway Administration, U.S. Department of Transportation National Park Service Georgia Department of Economic Development (DEcD) Georgia Department of Revenue Georgia Department of Labor Smith Travel Research The Office of Travel and Tourism Industries (OTTI)/ITA, U.S. Department of Commerce TNS U.S. Travel Association

60 Appendix D: Region Definitions

APPENDIX D: REGION DEFINITIONS

REGION COUNTY REGION COUNTY Atlanta Metro Clayton Northeast Georgia Mountains Banks Cobb Barrow Coweta Dawson De Kalb Elbert Douglas Forsyth Fayette Franklin Fulton Habersham Gwinnett Hall Henry Hart Coast Brantley Jackson Bryan Lumpkin Camden Madison Charlton Rabun Chatham Stephens Clinch Towns Effingham Union Glynn White Liberty Classic South Burke McIntosh Columbia Pierce Emanuel Ware Glascock Historic High Country Bartow Greene Carroll Hancock Catoosa Jefferson Chattooga Jenkins Cherokee Johnson Dade Lincoln Fannin McDuffie Floyd Oglethorpe Gilmer Richmond Gordon Taliaferro Haralson Warren Murray Washington Paulding Wilkes Pickens Polk Walker Whitfield

61 Appendix D: Region Definitions

REGION COUNTY REGION COUNTY Historic Heartland Baldwin Magnolia Midlands Appling Bibb Atkinson Butts Bacon Clarke Ben Hill Crawford Bleckley Houston Bulloch Jasper Candler Jones Coffee Lamar Dodge Monroe Evans Morgan Irwin Newton Jeff Davis Oconee Laurens Peach Long Putnam Montgomery Rockdale Pulaski Twiggs Screven Walton Tattnall Wilkinson Telfair Toombs Treutlen Wayne Wheeler Wilcox

62 Appendix D: Region Definitions

REGION COUNTY REGION COUNTY Plantation Trace Baker Presidential Pathways Chattahoochee Berrien Crisp Brooks Dooly Calhoun Harris Clay Heard Colquitt Macon Cook Marion Decatur Meriwether Dougherty Muscogee Early Pike Echols Schley Grady Spalding Lanier Stewart Lee Sumter Lowndes Talbot Miller Taylor Mitchell Troup Quitman Upson Randolph Webster Seminole Terrell Thomas Tift Turner Worth

63