Prioritize Georgia Tourism Georgia Department of Economic Development

FY14 Georgia State Sanctioned Co-Op Advertising Program Options MOM VACATION PLANNERS Opportunity Available Timing Southern Living Travel Section March, April, May Southern Living Travel Directory Fall, Spring Delta SKY Travel Directory Fall, Spring AFRICAN AMERICAN Upscale Travel Section February Upscale Travel Section June/July Savoy Full Page Fall, Spring EPICUREAN/FOODIE Cooking With Paula Deen Inserts Fall Taste of the South Inserts Fall Food Network Inserts October, March GEORGIA RESIDENT SPECIFIC Atlanta Magazine Travel Section Sep, Oct, Nov, Mar, Apr, May Atlanta Journal Constitution (AJC) Content Sponsorship Fall, Spring Summary Of GOLF Golf Digest Travel Directory Fall, Spring Golf Magazine Print Ad & Advertorial October YOUNG & ACTIVE/ADVENTURE Traditional Collinson America's Best Vacations Special Section October, April Backpacker Travel Section Fall, Spring National Geographic Traveler Print Ads Fall, Spring National Geographic Traveler Travel Directory Fall, Spring Options National Geographic Traveler Travel Section October HISTORY BUFFS Weider History Print Ads Fall, Spring History Channel Magazine Print Ads Fall, Spring ACTIVE ADULTS Garden & Gun Travel Section Fall, Spring Meredith Inserts May Madden Newspaper Inserts Spring NICHE Instinct Print Ads Fall, Spring ENCORE Travel Section Fall, Spring OUTDOOR/RADIO/TV Outdoor - Billups Bulletins, Posters Fall, Spring Radio - Regional Reps News/Weather Sponsorships Fall, Spring Georgia Public Broadcasting TV & Radio Spots Fall, Spring Contact Information - Traditional

Mom Vacation Planners Rep Contact Email Young & Active/Adventure Rep Contact Email Southern Living Holly Belk [email protected] Collinson America's Best Vacations Jonathan Boisjolie [email protected] Delta SKY Nadia Robinson [email protected] Backpacker Matt Higgins [email protected] African American Rep Contact Email National Geographic Traveler Karen Sarris [email protected] Upscale Armenious Patterson [email protected] History Buffs Rep Contact Email Savoy Todd Gross [email protected] Weider History Rick Gower [email protected] Epicurean/Foodie Rep Contact Email History Channel Magazine Cooking With Paula Deen Robyn Hoglan [email protected] Active Adults Rep Contact Email Taste of the South Robyn Hoglan [email protected] Garden & Gun Tim Derr [email protected] Food Network Hillary Morse [email protected] Meredith Stacey Rosseter [email protected] Georgia Resident Specific Rep Contact Email Madden Jason Manges [email protected] Atlanta Magazine Jill Teter [email protected] Niche Rep Contact Email Atlanta Journal Constitution Joey Flynn [email protected] Instinct Mimi Saunders [email protected] Golf Rep Contact Email Encore Sherry White [email protected] Golf Digest Ed Butler [email protected] Outdoor/Radio/TV Rep Contact Email Golf Magazine Mike Bologna [email protected] Billups Mandy Parker [email protected] Regional Reps Linley Grande [email protected] Georgia Public Broadcasting Carol Danford [email protected] MOM VACATION PLANNERS PRINT OPTIONS Southern Living

• Program Highlights • Special Georgia advertising section • Available to run March, April, May 2014 in conjunction with State ads • Circulation: GA, FL, TN, SC, AL: 975,000 • Rates include a 50% discount • Full Page, 4-Color: $44,336 • 1/2 Page, 4-Color: $22,168 • 1/4 Page, 4-Color: $11,084 • 1/6 Page, 4-Color: $7,389

• Added Value • In book and online reader service (national) • Database of names

Southern Living

• Branded Travel Directory Co-op • Runs in the Points South section • A minimum 6 directories per page to brand the directory

• Program Highlights • Regional Circulation • South Atlantic (GA, FL, SC) = 650,000 • Mid Atlantic (NC, VA, MD, DE, DC, NJ, NY PA) = 600,000 • South Central ( AL, MS, TN, KY, WV, IL, IN< OH, MI, WI) = 685,000

Circulation/2013 Rates Circulation/2014 Rates South Atlantic Only: $3,277 South Atlantic Only: $3,456 South Atlantic/Mid Atlantic: $5,368 South Atlantic/Mid Atlantic: $5,697 South Atlantic/South Central: $5,604 South Atlantic/South Central: $5,954 S. Atlantic/M. Atlantic/S. Central: $7,293 S. Atlantic/M. Atlantic/S. Central: $7,759

• Please note that Travel Directory ads can be purchased in multiple units to run side by side, for a greater impact - Simply multiply the rates above by the number of ad units desired for the final net rate.

Delta SKY

• Program Highlights • Discover The Region Special Section • Full Page, 4-Color Ad • Full Page advertorial highlighting things to do, trip ideas, events, etc. • Partner rates • Full Page ad: $23,294 • Full Page ad with advertorial: $39,177

• Added Value • Bonus banner placements on DeltaSkyMag.com • 728x90 and 336x280 • E-newsletter sponsorship the month of print placement • 336x280 banner in the newsletter • “Powered by” + logo and tagline Delta SKY

• Almost 30MM Georgia passengers annually • Largest US airline • Monthly passengers: 13.4MM

• Program Highlights • Branded Travel Directory Co-op • 6-partner minimum to create a Full Page Travel Directory • Each directory includes: • Logo • Image/Photo • 45-words of copy • Website and phone number • $3,500 per directory

AFRICAN AMERICAN PRINT OPTIONS Upscale

• Published 9X per year • Editorial combines celebrity profiles, with articles exploring issues affecting the empowerment of the Black Community and articles on business, music, entertainment, fashion, travel • Circulation: 175,000, distributed nationally and internationally through military bases

• Program Highlights • Co-Op sections within the following issues: • February 2014: Romance/Black History theme • June/July 2014: Travel/Music theme • With each advertisement purchased, receive an advertorial of the same size

Ad Size 2013 & 2014 Rates Full Page, 4-Color $8,187 1/2 Page, 4-Color $4,094 1/3 Page, 4-Color $2,919 1/6 Page, 4-Color $1,364 Savoy

• Showcases and drives positive dialogue on and about black culture • 47% rate discount

• Added Value • 2x Full Page ads • 1x Full Page advertorial • 3x Full Page ads • 1x Full Page advertorial • Banner ad to run on SavoyNetwork.com for one quarter OR premium ad placement • 4x Full Page ads • 1x Full Page advertorial • 2-page section of edit written by Savoy on travel to region • Banner ad to run on SavoyNetwork.com for one quarter • Premium ad placement

Frequency 2013 & 2014 Full Page Rates 1x $8,000 per ad 2x $7,000 per ad 3x $6,000 per ad 4x $5,000 per ad EPICUREAN/FOODIE PRINT OPTIONS Cooking With Paula Deen

• National circulation: 300,000 • 60% within the Travel South region • 1/3 of readers are inspired by magazines when choosing travel destinations

• Program Highlights • With each advertisement purchased, receive an advertorial of the same size • Promotional listing on publisher's promo webpage: hmfunfinds.com/promos • Inclusion in advertorial flipbook featured on publication website with links to the co-op partner website • Recommended issue: September/October 2014

Ad Size 2013 & 2014 Rates Full Page, 4-Color $8,062 1/2 Page, 4-Color $4,587 1/3 Page, 4-Color $2,903 Taste of the South

• National circulation: 100,000 • 35% within the Travel South region • 40% travel specifically to attend food festivals or experience local cuisine

• Program Highlights • With each advertisement purchased, receive an advertorial of the same size • Promotional listing on publisher's promo webpage: hmfunfinds.com/promos • Inclusion in advertorial flipbook featured on publication website with links to the co-op partner website • Recommended issue: September/October 2014

Ad Size 2013 & 2014 Rates Full Page, 4-Color $3,220 1/2 Page, 4-Color $1,932 1/3 Page, 4-Color $1,309 Food Network

• Food Network Magazine readers spend $8.7 Billion on travel annually • 95% of readers say “great restaurants” are a top 3 priority for a travel destination

• Program Highlights • Circulation: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV: 260,000 • 4-Color inserts • Inserts are 2-sided, so enough ads in any combination of the below sizes must be sold to fill 2-pages • Recommended issues: October 2013, March 2014, October 2014 • Partner rates • Full Page, 4-Color: $14,196 • 1/2 Page, 4-Color: $7,098 • 1/3 Page, 4-Color: $4,732 Food Network

• Added Value • For each Full Page within an Insert • 1 in-book reader service listings • 4-months of online reader service listings on Travel.FoodNetMag.com • 1 video posting on Travel.FoodNetMag.com for 4-months • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/2 Page within an Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/3 Page within an Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com GEORGIA RESIDENT SPECIFIC PRINT OPTIONS Atlanta Magazine

• Subscribers spend over $246MM annually on travel • 85% of readers plan to take a trip in the next 12 months

• Program highlights • In-book custom branded special sections • Recommended issues: • Fall 2013: September, October and November • Spring 2014: March, April and May • Fall 2014: September, October, November • Customized Georgia themed online experience encompassing e-newsletters, landing pages, embedded video and sweepstakes • Opportunity to participate in the Best of Atlanta event • Leads from both print and online elements

Atlanta Magazine

Full Page, 4-Color - $6,820* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com with ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 3x online Georgia Travel Newsletters • 10x10 exhibit space at the 2014 Best of Atlanta Party • 1x bonus Full Page ad to run June 2014 • Inclusion in Reader Service for lead generation 1/2 Page, 4-Color - $4,095* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com with ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 2x online Georgia Travel Newsletters • 10x10 exhibit space at the 2013 Best of Atlanta Party • 1x bonus 1/2 Page as to run June 2013 • Inclusion in Reader Service for lead generation 1/4 Page, 4-Color - $1,542 • Added Value n/a

* Rates subject to change for Fall 2014 Atlanta Journal Constitution

• 59% of AJC readers and AJC.com visitors stay overnight in other parts of GA • 58% stayed overnight at the Georgia Coast • 58% stayed overnight in North Georgia Mountains • 58% stayed overnight in the Atlanta Metro area • FY13 campaign from 3/18 (start of campaign) – 3/22 has generated 68 clicks (.07% CTR)

• Program Highlights • Content Sponsorship • Partner to provide various content options focused on Georgia and AJC editorial department will choose which of the content options to feature on AJC.com • Two (2) month lead time • Reach 1.2MM readers on one (1) Sunday TBD • Online component will run for 1 month • Minimum commitment of $50,000 total (combined between RTA and Co-Op)

Level 1 Level 2 Level 3 Print Size 1/2 Pg, 4-C 1/2 Pg, 4-C 1/4 Pg, 4-C Digital Impressions 800,000 450,000 350,000 Rates $20,000 $16,500 $10,000 GOLF PRINT OPTIONS Golf Digest

• Golfers take 2.9 golf vacations annually • Golfers spend $41 Billion on travel each year • Region 3 (South): Circulation of 358,292 • AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, ETX, GA

• Program Highlights • With each ad purchased, receive an advertorial of the same size

• Added Value • Custom e-mail blast to 7,500 readers • Social Media extension on Twitter @GolfDigestPerks, 900 followers • Inclusion in E-Scapes Travel & Real Estate e-news to 50,000 readers, includes: picture, copy, URL • In-book ad directory listing for lead generation

Ad Size 2013 Rate 2014 Rate Full Page, 4-Color + Full Page Advertorial $29,611 $30,943 1/2 Page, 4-Color + 1/2 Page Advertorial $17,191 $19,955 1/4 Page, 4-Color + 1/4 Page Advertorial $8,883 $9,282 Travel Directory (No Advertorial) $4,809 $5,025 Golf Magazine

• Program Highlights • South Region: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV • October 2013 issue – #1 Annual issue, when golfers are planning winter break golf getaways • With each ad purchased, receive an advertorial of the same size • 4-page minimum: 2 pages of advertising + 2 advertorial pages • Partner rates: • Full Page, 4-Color ad + Full Page Advertorial: $17,614 • 1/2 Page, 4-Color ad + 1/2 Page Advertorial: $12,108 • 1/3 Page ad + 1/3 Page Advertorial: $10,667

• Added Value: • Listing in Golf Magazine's Great Escapes section • E-blast with link to section YOUNG AND ACTIVE/ADVENTURE PRINT OPTIONS Collinson's America's Best Vacations

• The Spring 2012 program generated • 7,280 clicks, CTR of .24% (more than 2x higher than industry average CTR of .07%) • 6,000 total leads for GDEcD • Program Highlights • Ad within Georgia co-op section • Timing: Fall/October 2013 and/or Spring/April 2014 • Circulation: 700,000 in the Southeast: AL, GA, KY, MS, NC, SC, TN and VA • Added Value • Banner impressions on the Collinson Ad Size Partner Ad Network Lead Travel Ad Network Rate Impressions Counts • Online lead generation Full Page $25,000 4,000,000 3,000 • Listing in the reader response card 1/2 Page $15,500 3,000,000 2,000 • State’s editorial 1/4 Page $8,150 2,000,000 1,500 1/8 Page $4,500 1,500,000 1,000 • State’s top-of-page banner Backpacker

Co-Op Section Example: Travel Oregon • 92% of readers have taken a domestic trip which included backpacking, hiking and other outdoor activities • 90% have taken a 1+ day domestic trip in the past year

• Program Highlights • Co-Op Travel section • National circulation: 340,000 • With each ad purchased, receive an advertorial of the same size

Ad Size 2013 Rate 2014 Rate Full Page, 4-Color + Full Page Advertorial $11,750 $12,103 1/2 Page, 4-Color + 1/2 Page Advertorial $8,490 $8,745 1/4 Page, 4-Color + 1/4 Page Advertorial $3,745 $3,858 1/6 Page, 4-Color + 1/6 Page Advertorial $2,547 $2,624 Backpacker

• Program Highlights • Print ads within publication (outside of travel section) • National circulation: 340,000 • 68% rate discount

• Added Value for 3x Full Page, 4-Color ads • Inclusion in 3 e-Newsletters • 160x600 ad within e-news • 150,000 impressions per newsletter 450,000 total

Ad Size 2013 Rates 2014 Rates Full Page, 4-Color 1x $13,000 $13,390 Full Page, 4-Color 3x $12,500 $12,875 1/2 Page, 4-Color 1x $9,250 $9,528 1/2 Page, 4-Color 3x $8,900 $9,167 1/4 Page, 4-Color 1x $6,250 $6,438 1/4 Page, 4-Color 3x $6,000 $6,180 National Geographic Traveler

• #1 travel publication to reach people who participate in • Outdoor activities such as bicycling, jogging, canoeing/kayaking, swimming, snorkeling, sailing • Cultural activities such as visiting museums, music/dance performances, live theatre

• Program Highlights • Ads will run in the East of Mississippi region: 97,429 • AL, CT, DE, DC, FL, GA, IL, IN, KT, ME, MD, MA, MI, MS, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, WV, WI • Travel Directories will run nationally: 615,000 • 20% rate discount and will hold 2013 rates in 2014

Ad Size 2013 & 2014 Rate Full Page, 4-Color $40,120 1/2 Page, 4-Color $24,072 1/3 Page, 4-Color $16,048 Travel Directory $4,130 National Geographic Traveler

• Special Co-Op Travel section

• Program Highlights •2-page, 4-page or 6-page Co-Op Travel section •October 2013 issue •Ads will run in the East of Mississippi region: 97,429 • AL, CT, DE, DC, FL, GA, IL, IN, KT, ME, MD, MA, MI, MS, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, WV, WI

• Added Value •Advertorial copy written by National Geographic Travel writer •In-book and online readers response listings •Listing in NationalGeographic.com Travel Marketplace •Full Page and 1/2 Page advertisers also receive an ad in the digital edition of the issue

Ad Size 2013 & 2014 Rate Full Page, 4-Color $42,600 1/2 Page, 4-Color $25,570 1/3 Page, 4-Color $17,050 1/6 Page, 4-Color $11,380 HISTORY BUFFS PRINT OPTIONS Weider History Group

• Titles included: • American History: Paid circulation of 45,000. The leading popular magazine devoted to exploring the rich texture of the American Experience.

• America’s Civil War: Paid circulation of 37,000. The leading Civil War magazine delivering authoritative insights into the epic struggle that nearly tore the Union apart.

• CIVIL WAR TIMES: Paid circulation of 54,000. CIVIL WAR TIMES delivers the thrilling living history of America’s greatest internal struggle.

Weider History Group

• To commemorate the 150th anniversary of the American Civil War, Weider History Group offers the following overview of the 2013/2014 program • OPTION 1: $21,600 • Program Highlights: a year long multi-media program including • Full Page in American History, America’s Civil War and Civil War Times (issue TBD by client) • Adjacent advertorial • Year-long web presence on historynet.com with a listing in Heritage Travel Directory • Creative development included • Ad serving fees negotiable based on level of investment • One spread in the 1863 Special Issue published in

• 55% travel to historic museums and libraries • 43% travel to historic homes

• Program Highlights • Georgia branded travel directory • Must include enough partners to create Full Pages • National circulation: 200,000

Ad Size 2013 Rate 2014 Rate Full Page, 4-Color $11,164 $11,722 1/2 Page, 4-Color $7,257 $7,621 1/3 Page, 4-Color $6,160 $6,448 1/6 Page, 4-Color Travel Directory $3,348 $3,515 ACTIVE ADULTS PRINT OPTIONS Garden & Gun

• Program Highlights • Dedicated Section Opener Advertorial with custom content and travel copy and photography • Advertorial themes TBD based on final partner buy-in • National circulation: 275,000 • For every 3 pages sold, G&G will feature 1 page of advertorial • Added Value • 1/4 Page in-book Destinations listing with name, phone, and URL ($3,000 value) • 2 month listing in G&G’s online travel directory with photograph, copy and link • 3 month listing in G&G’s online directory gardenandgun.com/live-the-life ($6,000 value) • Additional Added Value for Full Page and 1/2 Page advertisers • Run of site banners on gardenandgun.com • Impressions: 600K for Full Page advertisers and 300K for 1/2 Page advertisers • Creation of advertorial for Full and 1/2 Page + Advertorial advertisers ($24,413/$14,037 value)

Ad Size 2013 Rate 2014 Rate Full Page, 4-Color ad only $21,678 $25,448 Full Page, 4-Color + Full Page Advertorial $27,100 $31,850 1/2 Page, 4-Color ad only $12,465 $14,650 1/2 Page, 4-Color + 1/2 Page Advertorial $15,581 $18,313 1/3 Page, 4-Color ad only $7,661 $8,504 Meredith Program: Georgia TripScapes

• Integrated Program for GDEcD and partners with Better Homes &Gardens, Family Circle, Ladies' Home Journal and Everyday With Rachel Ray • The goal of the program is to educate consumers on all that Georgia has to offer through contextually relevant editorial landscape

• Program Highlights • Inclusion in multi-page insert in the May 2014 issues of Better Homes and Gardens, Family Circle, Ladies' Home Journal and Everyday With Rachel Ray magazines • Total print circulation (GA, FL, AL, SC, NC, TN) 632,400 • Minimum requirements: must have at least 3 1/2 Pages of partners (RTA and Co-Op) • Rates: • Full Page, 4-Color: $21,650 • 1/2 Page, 4-Color: $16,175 • 1/3 Page, 4-Color: $10,800 • Travel Directory: $4,950

• Added Value • In-book and online reader service listing for each ad Madden STS Insert

• Branding through print (1,050,000* circulation)

• Program Highlights • 4-page insert in Explore the Southeast • Spring Insertion date: March 23, 2014 • Total circulation: 1,050,000

• Partner Rates • 1/8 Page, 4-color: $6,240

• Added Value • Online listing and hyperlink on VacationFun.com • An eZine with special offers sent to 25,000 targeted opt-in VacationFun.com subscribers

*Subject to change. Also distributed to AAA offices regional to the extended Southeast **Based on 3.3 readers per copy; estimate by Newspaper Advertising Bureau NICHE PRINT OPTIONS Instinct Magazine

• The nation’s leading lifestyle, fashion and entertainment magazine for gay men • Every issue includes domestic and international travel edit • October/November Tremendous travel issue featuring sexy and surprising destinations • December/January Best & Worst of the Year • February/March Spring Style including the latest from the runways • April/May Love & Marriage from the perfect wedding to the honeymoon • June/July Annual pride issue • August/September health & fitness and fall fashion • Powerful market - buying power of $750B+ and reported spending of $65B+ on travel

• Program Highlights • Full Page, 4-Color: $5,100 • 1/2 Page, 4-Color: $3,355

• Added value for 3x Full Page ads • Reader contest: in-book promotion in two issues of Instinct Magazine where readers enter to win a trip to Georgia (provided by co-op partner) ENCORE

• Official show program for the Fox Theatre, Atlanta Symphony Orchestra, Alliance Theatre (Woodruff Arts Center) and the Atlanta Opera (Cobb Energy Performing Arts Centre) • Program Highlights • Special Georgia Travel section - minimum of 3-pages of ads required to create the section • For every Full Page of ads, receive one Full Page of edit in the section (up to 8-pages of edit) • Encore Atlanta distributed at Fox Theatre & Atlanta Symphony Orchestra circulation: 70,000 • Alliance Theatre circulation: 10,000–25,000 depending on show • ARIA distributed The Atlanta Opera circulation: 11,000 • Added Value • Listing in Encore Recommends section on EncoreAtlanta.com • Full Page advertisers receive 1x email blast to weekly Best Bets subscribers – sent to 20,000

Theatre Ad Size 1x 2x 3x 6x Full Page, 4-Color $1,000 $1,000 $1,000 $800 Encore Atlanta 1/2 Page, 4-Color $650 $650 $650 $550 Full Page, 4-Color n/a n/a $1,000 $800 Alliance Theatre 1/2 Page, 4-Color n/a n/a $650 $550 Full Page, 4-Color $2,000 $1,500 n/a n/a Atlanta Opera’s ARIA 1/2 Page, 4-Color $1,000 $880 n/a n/a OUTDOOR/RADIO/TV OPTIONS Outdoor in Georgia

UNIT RATE UNIT # OF PERIOD TRAVEL REGION MEDIA TYPE SIZE (H x W) # OF UNITS PER PERIOD PRODUCTION PERIODS TYPE (CLIENT NET) COST (NET)

Historic High Country Bulletin Varies 1 $700-$1400 1.0 4 Weeks $210-$840/unit Northeast Georgia Mountains Bulletin Varies 1 $800-$1200 1.0 4 Weeks $210-$840/unit Atlanta Metro Bulletin Varies 1 $100-$8000 1.0 4 Weeks $210-$840/unit Presidential Pathways Bulletin Varies 1 $600-$2000 1.0 4 Weeks $210-$840/unit Historic Heartland Bulletin Varies 1 $800-$2000 1.0 4 Weeks $210-$840/unit Classic South Bulletin Varies 1 $800-$2000 1.0 4 Weeks $210-$840/unit Poster 10'6" x 22'9" 1 $500-$800 1.0 4 Weeks $70 Plantation Trace Bulletin Varies 1 $800-$1000 1.0 4 Weeks $210-$840/unit Magnolia Midlands Bulletin Varies 1 $800-$1000 1.0 4 Weeks $210-$840/unit The Georgia Coast Bulletin Varies 1 $800-$3000 1.0 4 Weeks $210-$840/unit Poster 10'6" x 22'9" 1 $500-$800 1.0 4 Weeks $70

Notes: In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production. 4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights. Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production.

This cost out represents planning rates per market and is proprietary information.Actual rates will be based on inventory and market conditions at time of RFP. Outdoor in Surrounding States

AVG UNIT DEC AVG UNIT 7-DAY UNIT RATE UNIT MEDIA SIZE # OF # OF PERIOD MARKETS OF ORIGINATION (WHERE EOI (WHERE PER PERIOD PRODUCTION CPM TYPE (H x W) UNITS PERIODS TYPE AVAILABLE) AVAILABLE) (CLIENT NET) COST (NET) Birmingham, AL Bulletin Varies 1 321,053 $5,446 1.0 4 Weeks $210-$840/unit $4 Poster 10'6" x 22'9" 1 40,000 $1,030 1.0 4 Weeks $70 $6 Jacksonville, FL Bulletin Varies 1 40,400 $3,600 1.0 4 Weeks $210-$840/unit $3 Poster 10'6" x 22'9" 1 21,900 $970 1.0 4 Weeks $70 $2 Orlando-Daytaona Beach, FL Bulletin Varies 1 39,000 $5,500 1.0 4 Weeks $210-$840/unit $5 Poster 10'6" x 22'9" 1 24,400 $1,500 1.0 4 Weeks $70 $2 Tallahasee, FL Bulletin Varies 1 63,733 $2,000 1.0 4 Weeks $210-$840/unit $8 Poster 10'6" x 22'9" 1 50,730 $800 1.0 4 Weeks $70 $4 Tampa Bay, FL Bulletin Varies 1 48,600 $4,129 1.0 4 Weeks $210-$840/unit $3 Poster 10'6" x 22'9" 1 23,600 $775 1.0 4 Weeks $70 $1 Charlotte, NC Bulletin Varies 1 56,000 $7,500 1.0 4 Weeks $210-$840/unit $5 Poster 10'6" x 22'9" 1 15,000 $2,200 1.0 4 Weeks $70 $5 Greenville-Spartanburg-Ashville,NC-SC Bulletin Varies 1 59,000 $5,500 1.0 4 Weeks $210-$840/unit $3 Poster 10'6" x 22'9" 1 12,000 $770 1.0 4 Weeks $70 $2 Raleigh Durham, NC Bulletin Varies 1 25,000 $5,500 1.0 4 Weeks $210-$840/unit $8 Poster 10'6" x 22'9" 1 8,000 $950 1.0 4 Weeks $70 $4 Charleston, SC Bulletin Varies 1 165,738 $6,300 1.0 4 Weeks $210-$840/unit $10 Poster 10'6" x 22'9" 1 61,216 $900 1.0 4 Weeks $70 $4 Nashville, TN Bulletin Varies 1 92,000 $4,180 1.0 4 Weeks $210-$840/unit $2 Poster 10'6" x 22'9" 1 14,000 $800 1.0 4 Weeks $70 $2 Knoxville, TN Bulletin Varies 1 182,436 $3,465 1.0 4 Weeks $210-$840/unit $5 Poster 10'6" x 22'9" 1 65,465 $780 1.0 4 Weeks $70 $3 Chattanooga, TN Bulletin Varies 1 100,691 $3,100 1.0 4 Weeks $210-$840/unit $8 Poster 10'6" x 22'9" 1 45,620 $775 1.0 4 Weeks $70 $4 Notes: In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production. 4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights. Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production. This cost out represents planning rates per market and is proprietary information. Actual rates will be based on inventory and market conditions at time of RFP. Radio: Regional Reps

• Localized radio reaching each specific region • Stations specific to each region will minimize the spill into surrounding areas

• Program Highlights • News/Weather sponsorships • :15-seconds • Example: (after the weather is read): “This weather report brought to you by XXX.” followed by :15-seconds of provided copy • The following program represents 1-week of News/Weather Sponsorships • May purchase as many weeks as desired • Stations are sorted by region to easily locate desired county • Can purchase individual stations • The # of spots per station is the minimum recommended level to adequately cover the county, additional spots may be purchased to increase the reach if desired Radio: Regional Reps

METRO/ Radio Spot Weekly Co-Op Cost Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot Co-Op TOTAL ATLANTA METRO RADIO GA Atlanta, GA Atlanta Metro All WSB-FM 98.5 AC :15 15 $170 $2,550 ATLANTA METRO RADIO $2,550 METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL CLASSIC SOUTH RADIO GA Non-Metro Classic South Johnson WDBN-FM 107.9 Classic Rock :15 15 $8 $115 GA Non-Metro Classic South Greene WDDK-FM 103.9 Oldies :15 15 $9 $128 GA Non-Metro Classic South Jenkins WHKN-FM 94.9 Country :15 15 $12 $179 SC Augusta GA Classic South Aiken WKXC-FM 99.5 Country :15 15 $38 $574 GA Non-Metro Classic South Jackson WNGC-FM 106.1 Country :15 15 $43 $638 GA Non-Metro Classic South Laurens WQZY-FM 95.9 Country :15 15 $18 $268 GA Non-Metro Classic South Wilkes WSGC-FM 105.3 Country :15 15 $10 $153 GA Non-Metro Classic South Wilkinson WVKX-FM 103.7 Urban Contemp :15 15 $15 $230 GA Non-Metro Classic South Emanuel WXRS-FM 100.5 Country :15 15 $16 $242 CLASSIC SOUTH RADIO $2,525 METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL GEORGIA COAST RADIO GA Savannah GA Georgia Coast Effingham WEAS-FM 93.1 Urban Contemp :15 15 $17 $255 GA Non-Metro Georgia Coast McIntosh WHFX-FM 107.7 Rock :15 15 $13 $191 GA Non-Metro Georgia Coast Camden WKBX-FM 106.3 Country :15 15 $9 $128 GA Non-Metro Georgia Coast Pierce WKUB-FM 105.1 Country :15 15 $9 $128 GA Non-Metro Georgia Coast Coffee WOKA-FM 106.7 Country :15 15 $11 $166 SC Non-Metro Georgia Coast Beaufort WUBB-FM 106.9 Country :15 15 $37 $548 GEORGIA COAST RADIO $1,415 Radio: Regional Reps

METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL HISTORIC HEARTLAND RADIO GA Macon GA Historic Heartland Bibb WDEN-FM 99.1 Country :15 15 $34 $510 GA Non-Metro Historic Heartland Baldwin WKZR-FM 102.3 Country :15 15 $7 $102 GA Non-Metro Historic Heartland Putnam WMGZ-FM 97.7 Hot AC :15 15 $4 $64 GA Non-Metro Historic Heartland Morgan WMOQ-FM 92.3 Classic Country :15 15 $6 $96 GA Non-Metro Historic Heartland Jackson WNGC-FM 106.1 Country :15 15 $43 $638 GA Atlanta, GA Historic Heartland Fulton WSB-FM 98.5 AC :15 15 $170 $2,550 GA Non-Metro Historic Heartland Clarke WXAG-AM 1470 Black Gospel :15 15 $13 $191 HISTORIC HEARTLAND RADIO $4,150 METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL HISTORIC HIGH COUNTRY RADIO GA Non-Metro Historic High Country Chattooga WATG-FM 95.7 Classic Hits :15 15 $6 $96 GA Chattanooga TN Historic High Country Hamilton WDEF-FM 92.3 AC :15 15 $38 $574 GA Non-Metro Historic High Country Polk WGAA-AM 1340 Classic Hits :15 15 $6 $96 GA Non-Metro Historic High Country Gilmer WLJA-FM 101.1 Classic Country :15 15 $9 $140 GA Non-Metro Historic High Country Fannin WPPL-FM 103.9 Country :15 15 $6 $89 GA Non-Metro Historic High Country Floyd WQTU-FM 102.3 AC :15 15 $15 $230 GA Non-Metro Historic High Country Gordon WRBF-FM 104.9 Classic Rock :15 15 $17 $255 GA Atlanta, GA Historic High Country Fulton WSB-FM 98.5 AC :15 15 $170 $2,550 GA Atlanta, GA Historic High Country Polk WTSH-FM 107.1 Country :15 15 $34 $510 GA Non-Metro Historic High Country Haralson WWGA-FM 98.9 Classic Hits :15 15 $10 $146 GA Non-Metro Historic High Country Whitfield WYYU-FM 104.5 AC :15 15 $11 $166 HISTORIC HIGH COUNTRY RADIO $4,850 Radio: Regional Reps

METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL MAGNOLIA MIDLANDS RADIO GA Non-Metro Magnolia Midlands Appling WBYZ-FM 94.5 Country :15 15 $4 $64 GA Macon GA Magnolia Midlands Bibb WDEN-FM 99.1 Country :15 15 $34 $510 GA Non-Metro Magnolia Midlands Wayne WIFO-FM 105.5 Country :15 15 $7 $105 GA Non-Metro Magnolia Midlands Toombs WLYU-FM 100.9 Country :15 15 $5 $77 GA Non-Metro Magnolia Midlands Evans WMCD-FM 107.3 Talk :15 15 $14 $204 GA Non-Metro Magnolia Midlands Telfair WMCG-FM 104.9 Classic Country :15 15 $10 $153 GA Non-Metro Magnolia Midlands Tattnall WOAH-FM 106.3 Urban Contemp :15 15 $4 $64 GA Non-Metro Magnolia Midlands Atkinson WPNG-FM 101.9 CHR :15 15 $11 $166 GA Non-Metro Magnolia Midlands Laurens WQZY-FM 95.9 Country :15 15 $18 $268 GA Non-Metro Magnolia Midlands Tattnall WRBX-FM 104.1 S Gospel :10 15 $9 $128 GA Non-Metro Magnolia Midlands Coffee WULS-FM 103.7 S Gospel :15 15 $9 $128 GA Non-Metro Magnolia Midlands Coffee WVOH-FM 93.5 Classic Hits :15 15 $11 $166 GA Non-Metro Magnolia Midlands Bulloch WWNS-AM 1240 News :15 15 $12 $179 GA Non-Metro Magnolia Midlands Telfair WYSC-FM 102.7 Hot AC :15 15 $15 $230 MAGNOLIA MIDLANDS RADIO $2,438 METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL NE GEORGIA MOUNTAINS RADIO GA Non-Metro NE GA Mountains Habersham WCON-FM 99.3 Country :10 15 $17 $255 GA Non-Metro NE GA Mountains Hart WKLY-AM 980 Classic Country :15 15 $8 $115 GA Non-Metro NE GA Mountains Franklin WLHR-FM 92.1 Country :15 15 $12 $185 GA Non-Metro NE GA Mountains Stephens WNEG-AM 630 Oldies :15 15 $9 $134 GA Non-Metro NE GA Mountains Jackson WNGC-FM 106.1 Country :15 15 $43 $638 GA Non-Metro NE GA Mountains Rabun WRBN-FM 104.1 AC :15 15 $10 $153 GA Atlanta, GA NE GA Mountains Fulton WSB-FM 98.5 AC :15 15 $170 $2,550 NE GEORGIA MOUNTAINS RADIO $4,029 Radio: Regional Reps

METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL PLANTATION TRACE RADIO GA Non-Metro Plantation Trace Cook WDDQ-FM 92.1 Talk :10 15 $26 $383 GA Non-Metro Plantation Trace Seminole WGMK-FM 106.3 Oldies :15 15 $7 $102 GA Valdosta GA Plantation Trace Lowndes WQPW-FM 95.7 AC :15 15 $13 $191 GA Non-Metro Plantation Trace Atkinson WKAA-FM 99.5 Country :15 15 $13 $191 GA Non-Metro Plantation Trace Coffee WKZZ-FM 92.5 CHR :15 15 $11 $166 GA Non-Metro Plantation Trace Decatur WMGR-AM 930 Oldies :15 15 $7 $102 AL Dothan AL Plantation Trace Houston WOOF-FM 99.7 AC :15 15 $38 $574 GA Albany GA Plantation Trace Dougherty WQVE-FM 101.7 Urban AC :15 15 $9 $128 GA Non-Metro Plantation Trace Ben Hill WRDO-FM 96.9 Soft AC :15 15 $11 $166 GA Non-Metro Plantation Trace Thomas WSTT-AM 730 Black Gospel :15 15 $15 $230 GA Non-Metro Plantation Trace Thomas WTUF-FM 106.3 Classic Country :15 15 $9 $128 PLANTATION TRACE RADIO $2,359 METRO/ Radio Spot Weekly Weekly Net ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Net Rates TOTAL PRESIDENTIAL PATHWAYS RADIO GA Columbus GA Presidential Pathways Muscogee WCGQ-FM 107.3 CHR :10 15 $13 $191 GA Non-Metro Presidential Pathways Sumter WDEC-FM 94.7 AC :15 15 $15 $223 GA Macon GA Presidential Pathways Bibb WDEN-FM 99.1 Country :15 15 $34 $510 GA Non-Metro Presidential Pathways Meriwether WFDR-FM 94.5 Country :15 15 $9 $128 GA Non-Metro Presidential Pathways Sumter WISK-FM 98.7 Country :15 15 $15 $223 GA Non-Metro Presidential Pathways Dooly WMGB-FM 95.1 CHR :15 15 $17 $255 GA Atlanta, GA Presidential Pathways Fulton WSB-FM 98.5 AC :15 15 $170 $2,550 GA Non-Metro Presidential Pathways Upson WTGA-FM 101.1 Soft AC :15 15 $13 $191 PRESIDENTIAL PATHWAYS RADIO $4,271 Georgia Public Broadcasting

• 2.6MM Georgians watch each week • 1.6MM Atlantans watch each week • 46% have stayed 10+ days in a hotel in the past 12 months • 41% have taken 3+ domestic flights in the past 12 months • PBS was voted #1 most trusted institution in the nation for 10th consecutive year • 242K viewers dine out at least twice per week

• Program highlights • Broadcast: TV and Radio spots • Production included • Digital banners Georgia Public Broadcasting

• Program Highlights • :15 TV spots • Creation/production of TV spots • 35-word Radio spots • 300x250 dedicated digital banner on GPB.org • Final schedules TBD

Media Placement Description Level 1: Level 2: Level 3: $6,200 $8,310 $16,620 :15 TV spots Primetime 10 spots 15 spots 30 spots TV spot creation Production of the :15 TV spot Included Included Included 35-word Radio spots ROS spots 10 spots 15 spots 30 spots 300x250 digital banner on GPB.org Run of Site 6 months 6 months 12 months Bonus :15 TV spots on Travel and Kids 20 spots 40 spots 60 spots Meredith Let's Go TV Integration

• “Let's Go” in Atlanta & Company and 11Alive News on WXIA in Atlanta • Christine van Blokland will film and create a 2-minute Georgia integrated travel segment for each of the participating Georgia Travel Regions • Option 1: $16,200 • Minimum 2-day shoot, 4 locations per day, production of segment • 10 airings of 2-minute segment, divided between Atlanta & Company and 11Alive News • B-roll footage • Market Overlay: $10,000 additional per market • 10 airings of the 2-minute segment to air in an additional market. Market options are: • Birmingham • Columbia • Greenville/Spartanburg • Valdosta • Auburn • Chattanooga

DIGITAL OPTIONS DIGITAL PUBLISHER CONTACTS Publications Name Email Phone

Collinson Jenni Coleman [email protected] 678.987.9946

DreamPlanGo Stephanie Smith [email protected] 952.374.5289

Collective Brandon Hood [email protected] 773.505.4117

MNI Ad Network Beverly Jameson [email protected] 305.798.6662

Trip Advisor Melissa Surane [email protected] 773.398.4747

Scripps Ashley (Hammond) Bishop [email protected] 404.419.9576

Say Media Barry Levin [email protected] 404.216.0262

Meredith Stacey Rosseter [email protected] 678.507.0110, Ext. 108

Southern Living Bill Syrett [email protected] 404.888.1955

AJC.com Joey Flynn [email protected] 404.526.7015

CENTRO Tony Zampello [email protected] 941.792.2181

USA Today.com Jennifer Kent [email protected] 703.854.6408

WeatherBug Keith Sklar [email protected] 917.261.3950

Quantcast Hallie Kibert [email protected]

ValueClick David Braswell [email protected] 678.775.7912

RockYou Ted Vernon [email protected] 312.806.4603

SpotXchange Jim Swain [email protected] 813.787.6447

Radio One Atlanta Barry Goppman [email protected] 404.832.7288

Bassmaster.com Deborah Smart [email protected] 860.839.5245 iExplore.com Tobias Zerr [email protected] 773.756.5221

SpheroVision Lynn Willis [email protected] 678-522-3508

Brand USA (DiscoverAmerica.com) Paul Winklye [email protected] 941-342-2325 Publisher Category Timing Collinson Primary Targets Fall 2013, Spring 2014, Fall 2014 DreamPlanGo Primary Targets 3,4,5 Month Flights Collective Primary Targets Varies MNI Networks Primary Targets Fall 2013 Trip Advisor Primary Targets TBD Scripps Network Primary Targets TBD Say Media Primary Targets Fall 2013, Spring 2014, Fall 2014 Summary Of iExplore Primary Targets Fall 2013, Spring 2014, Fall 2014 Meredith Primary + Epicurean TBD Southern Living Primary + Epicurean Fall 2013 Digital AJC.com Resident Specific TBD CENTRO Resident Specific Fall 2013, Spring 2014, Fall 2014 USA Today.com News & Weather Fall 2013 Options Weatherbug News & Weather Spring 2014 Quantcast Data & Network Fall 2013 ValueClick Data & Network Fall 2013, Spring 2014, Fall 2014 Rock You Data & Network Fall 2013, Spring 2014, Fall 2014 SpotXChange Video TBD Permission Data Lead Generation TBD Bassmaster.com Niche TBD Radio One Atlanta Niche Fall 2013, Spring 2014, Fall 2014 Brand USA International TBD SpheroVision N/A N/A Primary Target Media

•W25-54, married with children who enjoy travel to the • Collinson Southeast • DreamPlanGo • They are predominantly making the vacation decisions for the family; however, their children • TravelZoo have a large impact on where they go/what they do when they get there. • Trip Advisor • Family vacations remain priority in spite of • economy, even brief family vacations are a Scripps Network necessity. • Say Media •Enjoy doing research online prior to going on vacation — looking for the best deals but also researching to be sure the • MNI Networks vacation will meet their expectations on convenience and uniqueness. It’s less about cutting back on expenditures and • Collective more about spending smarter. • iExplore.com

Collinson • All options are for standard .jpg and/or flash ad sizes. Hosted rich media (PointRoll) is supported. • All campaigns are geographically and demographically targeted. Behavioral targeting is also available. • We optimize manually and are very flexible on all aspects of the planned placement. • All placements are guaranteed above the fold. • Serving fees are not included in the rate. • We can accept tags from Doubleclick or any other vendors. • We are contracted with several networks that we have solid relationships with. We run consistently every month.

Primary Collinson Contd.

Online Banner Network Flight Dates Net CPM Number of Impressions Total Net Cost Fall 2013, Spring 2014 and/or Option 1 $5.00 600,000 impressions per flight $3,000 per flight Fall 2014

Fall 2013, Spring 2014 and/or Option 2 $5.00 1 million impressions per flight $5,000 per flight Fall 2014

Fall 2013, Spring 2014 and/or Option 3 $4.75 2.1 million impressions per flight $10,000 per flight Fall 2014 Mobile Banner Network

Flight Dates Net CPC Number of Clicks Total Net Cost

Fall 2013, Spring 2014 and/or Option 1 $1.00 3,000 clicks per flight $3,000 per flight Fall 2014

Fall 2013, Spring 2014 and/or Option 2 $1.00 5,000 clicks per flight $5,000 per flight Fall 2014

Fall 2013, Spring 2014 and/or Option 3 $0.95 10,526 clicks per flight $10,000 per flight Fall 2014

• Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired. • Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner

Primary Collinson Contd.

Pre-roll Video Flight Dates Net CPC Number of Clicks Total Net Cost Fall 2013, Spring 2014 and/or Option 1 $3.00 2,500 clicks per flight $7,500 per flight Fall 2014

Fall 2013, Spring 2014 and/or Option 2 $2.95 3,390 clicks per flight $10,000 per flight Fall 2014 • Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened to zip code level if desired. Online & Mobile Banner Package

Number of Online Banner Flight Dates Number of Mobile Clicks Total Net Cost Impressions Fall 2013, Spring 2014 and/or 600,000 impressions per 2,000 clicks $5,000 Option 1 Fall 2014 flight per flight per flight

Fall 2013, Spring 2014 and/or 1 million impressions per 5,000 clicks $10,000 Option 2 Fall 2014 flight per flight per flight

• Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired. • Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner

Primary DreamPlanGo

• DreamPlanGo is a website and social media community that inspires people to travel and discover new places. • Audience: over 420,000 highly-engaged travel enthusiasts • Engagement: fresh, daily content and an exploding social media community • Experience: Client successes include Air France, Carnival Cruise Lines, Caesar’s and many more. Package 1 Package 2 Package 3

1 Custom Feature Article 1 Custom Feature Article 1 Integrated Content Feature Page - Enhanced Photo Gallery w/ up to 5 images - Enhanced Photo and Video Gallery units Includes 590x320 photo - - Custom developed ads and widgets

1,200 Guaranteed, Unique Consumers 2,250 Guaranteed, Unique Consumers Minimum 5,720 Unique Consumers

Additional Campaign Promotion: - 2 Promotions to Facebook, Twitter, & Pinterest

Campaign Consultation & Strategy Campaign Consultation & Strategy Campaign Consultation & Strategy

Expert Team Expert Team Expert Team - Dedicated Account Manager - Dedicated Account Manager - Dedicated Account Manager - Senior Copywriter - Senior Copywriter - Senior Copywriter - Senior Designer

3 month flight (campaign support) 4 month flight (campaign support) 5 month flight (campaign support) - Detailed engagement & performance reporting - Detailed engagement & performance reporting - Detailed engagement & performance reporting - Performance review and creative optimizations - Performance review and creative optimizations - Performance review and creative optimizations

Total Investment: $3,000 Total Investment: $5,000 Total Investment: $10,000

Monthly Investment: $1,000 Monthly Investment: $1,250 Monthly Investment: $2,000

Primary Collective CONTENT AUDIENCE MULTI-SCREEN CREATIVE & HIGH IMPACT INNOVATION RESEARCH

High impact placements and engaging creative Cross-media innovation Strategic measurement solutions including exclusive solutions with all major Premium content Streamlined services Data sciences and relationship w/ Rentrak partners relationships audience targeting across all platforms

expertise

Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

Audience Optimizations to the most responsive audiences with Look-A- Like Modeling and Site Retargeting Standard Flash Collective 09/01/13 12/31/13 CPM $2.25 $5,000 Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, 300x250, 728x90, 160x600 2,222,222 NC, SC, TN, VA, WV)

Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

Audience Optimizations to the most responsive audiences with Look-A- 5/31/2014 Like Modeling and Site Retargeting Standard Flash 2/1/2014 or Collective or CPM $2.25 $2,500 Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, 300x250, 728x90, 160x600 9/1/2014 1,111,111 12/31/2014 NC, SC, TN, VA, WV)

Primary Data Collective Contd.

Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Net CPM Total Structure

Custom Audience Profile: Southern Traveling Mom

Demo Targeting: Women 25-54 w/ Children, HHI $50k+ Behavioral Targeting: Frequent Southeast Travelers, Family Planners, Bargain Hunters, Family Oriented Social Targeting: Parents of Children and Teens, Active Online Participant, Heavy commenting and sharing of family and travel, discuss Southeast travel Search Targeting: Individuals searching for long-weekend getaways, staycations, 5/31/2014 Standard Flash 2/1/2014 or family events and summer activities, Southeastern & Georgia-specific travel or CPM $ 3.40 $5,000.00 300x250, 728x90, 160x600 9/1/2014 1,470,588 destinations 12/31/2014 Purchase Targeting: In-marker Georgia Travelers, Recent Purchasers of local vacation packages, theme park tickets, water park tickets and museum passes. Competitive Conquesting: Individuals researching travel in neighboring states Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and Site Retargeting Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV)

Collective

Custom Audience Profile: Southern Travelers

Demo Targeting: Adults 25-54 Behavioral Targeting: Frequent Southeast Travelers, Travel Enthusiasts, Foodies, Golf Enthusiasts, History Buffs and Adventure Seekers Social Targeting: Young Adventureous Adults who are Active Online Participant, Heavy commenting and sharing of family and travel, discuss Southeast travel Search Targeting: Individuals searching for long-weekend getaways, staycations, 5/31/2014 Standard Flash 2/1/2014 or family events and summer activities, Southeastern & Georgia-specific travel or CPM $ 3.40 $5,000.00 300x250, 728x90, 160x601 9/1/2014 1,470,588 destinations 12/31/2014 Purchase Targeting: In-marker Georgia Travelers, Recent Purchasers of local vacation packages, theme park tickets, water park tickets and museum passes. Competitive Conquesting: Individuals researching travel in neighboring states Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and Site Retargeting Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV)

$10,000.00 Totals

Primary Data MNI Ad Network • MNI Ad Network Snapshot • Monthly Unique Visitors: 148 million • Total Reach: 67% • Monthly Page Views: 5.7 billion • Average Minutes per Visit: 5.5 • Male / Female: 48% / 52% • HHI $75,000+: 48%

Source: comScore, January 2013.

Total Net Property Name Market Creative Execution Placement Ad Unit Size Net CPM Total Impressions Start Date End Date Investment

300x250, Demo Target: W25-54, married with children in the 728x90, $4.30 581,395 $2,500.00 09/01/13 09/30/13 Household 160x600

300x250, Contextual Targeting: Family & Parenting, Travel, Food 728x90, $5.80 431,034 $2,500.00 09/01/13 09/30/13 & Beverage, Sports 160x600 AL, AR, GA, KY, MNI Ad Network LA, MS, NC, SC, SpongeCell TN, VA, WV 300x250, Custom Channel: Travel, News, Food, Active Lifestyle 728x90, $5.80 431,034 $2,500.00 09/01/13 09/30/13 160x600

300x250, Custom Audience: In market for family vacations and 728x90, $4.30 43,304 $2,500.00 09/01/13 09/30/13 frequent travelers (Includes RTG) 160x600

$6.73 1,486,768 $10,000.00 Net Media Totals: $6.73 1,486,768 $10,000.00 Primary Trip Advisor

• Partner package 1: • Georgia Destination Content Rotation (Channel Rotation) • AL, SC, NC, TN, MS Destination Content Rotation with GA IP's • Rotation within State level Fixed DMO Sponsorship • $10,000 per Partner

• Partner package 2: • Georgia Destination Content Rotation (Channel Rotation) • AL, SC, NC, TN, MS Destination Content Rotation with GA IP's • $5,000 per Partner

• Partner package 3: • Georgia Destination Content Rotation (Channel Rotation) • $3,000 per Partner

Primary Scripps Network

$5K NET $10K NET

• TravelChannel.com ROS • TravelChannel.com media Targeted and ROS media • Behavioral Targeting • Behavioral Targeting based on desired based on desired audiences (slide 13) audiences (slide 13) • Run of Network media • Run of Network media

408K impressions 830K impressions $12.27 eCPM $12.05 eCPM

Primary Say Media

Primary Say Media Contd.

Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagments Net CPM Total Notes

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 3,614 $1.66 $6,000.00 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 1,807 $1.66 $3,000.00 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 3,614 $1.66 $6,000.00 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed.

Total: 9,035 $1.66 $15,000.00

Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagments Net CPM Total Notes

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 2,410 $1.66 $4,000.00 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 1,205 $1.66 $2,000.00 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 2,410 $1.66 $4,000.00 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed.

Total: 6,025 $1.66 $10,000.00

Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagments Net CPM Total Notes

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 1,205 $1.66 $2,000.00 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 602 $1.66 $1,000.00 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 1,205 $1.66 $2,000.00 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed.

Total: 3,012 $1.66 $5,000.00

Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagments Net CPM Total Notes

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 753 $1.66 $1,250.00 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 301 $1.66 $500.00 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed.

AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 753 $1.66 $1,250.00 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed.

Total: 1,807 $1.66 $3,000.00 Primary iExplore • iExplore is the No. 11 Website for Experiential Travel • Forbes Magazine Best Adventure Travel Website for eight years and counting • Travel + Leisure: Top 28 Travel Sites • National Geographic Best Adventure Travel Companies (2009) • Proud Partner: Fodors, Frommers, One Wed, Starwood Hotels • Subsidiary of TUI Travel PLC, a $2.5B international travel conglomerate headquartered in the UK • Audience/Reach • Over 1 million monthly unique visitors • 4.2 million monthly pageviews • Demographics • 68% Female / 32% Male • 4 million monthly pageviews • 81% age 35-54 • Average HH Income of $100K • 30% HH Income of $150k+ • 87% College grads (44% post college)

Primary Customizable Option #1: $10,000 - include all production costs and creation of iExplore Contd. assets client doesn’t have on hand Placement Ad Size Total Impressions Net CPM Net Cost Notes Big Box: IP Targeting to target markets / Contextual & Behavioral Targeting to Georgia Content / experiences section & US Travel 300x250 Fall or Spring 300,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Skyscraper: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences section & US Travel 160x600 Fall or Spring 300,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Top Leaderboard: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences section & US 728x90 Fall or Spring 300,000 flat $0.00 iExplore can create at no charge Travel Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) 1 month home page / Billboard & Experience Section Sponsorhip custom campaign duration in 500,000 flat $0.00 iExplore can create at no charge experiences section Three Articles / advertorial in experiences section Custom Fall or Spring 300,000 flat $0.00 Homepage Advertorial 120x90 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Co-op E-blast 600x200 One mailing 110,000 flat $0.00 iExplore can create at no charge TOTAL PACKAGE NET: 1,960,000 $10,000 Option #2: $5,000 Placement Ad Size Total Impressions Net CPM Net Cost Notes Big Box: IP Targeting to target markets / Contextual & Behavioral Targeting to Georgia Content / experiences secrtion & US Travel 300x250 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Skyscraper: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences secrtion & US Travel 160x600 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Top Leaderboard: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences section & US 728x90 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Travel Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) 1 month home page / Billboard & Experience Section Sponsorhip 980x383 campaign duration in 500,000 flat $0.00 Logo inclusion / not clickable experiences section One Article / advertorial in experiences section Custom Fall or Spring 100,000 flat $0.00 Co-op E-blast 600x200 one mailing 110,000 flat $0.00 iExplore can create at no charge TOTAL PACKAGE NET: 1,160,000 $5,000 Option #3: $3,000 Placement Ad Size Total Impressions Net CPM Net Cost Notes Big Box: IP Targeting to target markets / Contextual & Behavioral Targeting to Georgia Content / experiences secrtion & US Travel 300x250 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Skyscraper: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences section & US Travel 160x600 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) Top Leaderboard: IP Targeting to target markets/ Contextual & Behavioral Targeting to Georgia Content / experiences section & US 728x90 Fall or Spring 150,000 flat $0.00 iExplore can create at no charge Travel Guides and Outdoor Activities (Golf, adventure, hiking, biking, etc..) TOTAL PACKAGE NET: 450,000 $3,000

Primary Customizable

EPICUREAN + PRIMARY Meredith

• Elevate your brand offerings among the areas most visited by Meredith’s loyal daily readers. • Run-of-network inventory, lowest CPM, no manual targeting • 300x250 and 728x90 ad units are optimized on the fly to maximize click through rates and appear in highest performing areas. • Sites: available across Meredith Digital

Site Placement Start Date End Date Placement Size Impressions Rate Net Cost Custom Sweepstakes (includes promotional unit Meredith Digital TBD TBD - - Flat $3,000 creation)_Production

FLAT RATE TOTAL $3,000

Sweepstakes Promotional Media_300x250 (Geo-targeted Meredith Digital TBD TBD 300x250 150,000 $8.50 $1,275.00 to: )

Sweepstakes Promotional Media_728x90 (Geo-targeted Meredith Digital TBD TBD 728x90 150,000 $6.00 $900.00 to: )

Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 300x250 333,561 $11.40 $3,802.60 Digital_Geo-Targeted to: TBD_300x250

Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 728x90 333,561 $10.56 $3,522.40 Digital_Geo-Targeted to: TBD_728x90

MEDIA TOTAL $9,500 GRAND TOTAL 967,122 $12.92 $12,500 Epicurean Primary Meredith Contd.

Site Placement Start Date End Date Placement Size Impressions Rate Net Cost

Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 300x250 455,373 $11.40 $5,191.25 Digital_Geo-Targeted to: TBD _300x250

Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 728x90 455,373 $10.56 $4,808.74 Digital_Geo-Targeted to: TBD_728x90

MEDIA TOTAL $10,000

GRAND TOTAL 910,746 $10.98 $10,000

Epicurean Primary Southern Living

• They Fit Your Target • 1 in 6 are women 25-54, married with any children • They are 51% more likely than the average U.S. to have visited the Southeast L2Y • 57% more likely to plan a leisure trip online L30D • 30% reside in your target states of AL, AR, GA, KY, LA, MS, NC, SC, TN, VA and WV • They Are Frequent Travelers • 42% are members of an airline reward program • 33% are members of a hotel reward program • Nearly 1 in 3 have stayed at a hotel/motel for vacation L3M • 58% more likely than the average U.S. online consumer to have flown for a domestic vacation L3M • They Are Likely to Shop Online For Travel Products • 55% do any online travel shopping • 39% shop for hotel/motel reservations • 38% shop for airline tickets/reservations • 92% more likely to shop for vacation packages • 58% more likely to shop for car rental

Description Ad Unit Start Date End Date Cost Type Rate (NET) Impressions Total Cost (NET)

Comprehensive Banner rotation across 728x90 9/1/2013 10/31/2013 CPM $14 507,692 $7,108 SouthernLiving.com, Geo-targeted to AL, FL, GA, SC, TN

Comprehensive Banner rotation across 300x250 9/1/2013 10/31/2013 CPM $16 493,269 $7,892 SouthernLiving.com, Geo-targeted to AL, FL, GA, SC, TN

$14.99 1,000,962 $15,000

Epicurean Primary

GEORGIA RESIDENT SPECIFIC AJC.com

• 95+ million average monthly page views • 23 million average monthly visits • 59% of AJC readers and AJC.com visitors stay overnight in other parts of GA • 58% stayed overnight at the Georgia Coast • 58% stayed overnight in North Georgia Mountains • 58% stayed overnight in the Atlanta Metro area

Date Section Ad Size Impressions CPM Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 300,000.00 $10.00 $3,000.00 Target ads Totals $3,000.00

Date Section Ad Size Impressions CPM Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 500,000.00 $10.00 $5,000.00 Target ads Wednesday Travel Newsletter Text Link 20,000 opt in users NA NA 1 Wednesday per month Totals $5,000.00

Date Section Ad Size Impressions CPM Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 500,000.00 $10.00 $5,000.00 Target ads ajc.com Behavioral Weekend Sliding 24 Hours Targeted ads Sliding Billboard Est. 500,000 NA $5,000.00 Billboard- 24 hrs Wednesday Travel Newsletter Text Link 21,000 opt in users NA NA 1 Wednesday per month Totals $10,000.00 Resident Specific CENTRO

• What is the Centro Brand Exchange • The Centro Brand Exchange is an invite-only exchange that provides access to local sites.

• Benefits / Advantages • Simplified multi-market local buys • Ability to apply advanced audience targeting • Efficiently priced inventory that compliments site direct and/or high impact campaigns

Resident Specific CENTRO Contd.

Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

BrandExchange.net National 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 1,025,846 $3.25 $3,334.00 160x600 728x90, BrandExchange.net National ROS: Market List (Feb-May 14) 300x250, 02/01/2014 05/31/2014 CPM 1,025,538 $3.25 $3,333.00 160x600 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 14) 300x250, 09/01/2014 12/31/2014 CPM 1,025,538 $3.25 $3,333.00 160x600 SUBTOTAL: 3,076,922 $3.25 $10,000.00

Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

BrandExchange.net National 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 769,231 $3.25 $ 2,500.00 160x600 728x90, BrandExchange.net National ROS: Market List (Feb-May 14) 300x250, 02/01/2014 05/31/2014 CPM 769,231 $3.25 $2,500.00 160x600

SUBTOTAL: 1,538,462 $ 3.25 $5,000.00

Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

BrandExchange.net National

728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 923,077 $3.25 $3,000.00 160x600

SUBTOTAL: 923,077 $ .25 $3,000.00

Resident Specific

NEWS & WEATHER USA Today.com

• USA TODAY Travel is the trusted source of the most up-to- date travel news, information, inspiring destination content and tips to help the influential on-the-go consumer navigate their daily lives.

Cost Type Website Webpage Ad Slot Targeting Start Date End Date Impressions Offer Type Rate Net Investment (CPM/CPD/Flat)

State - AL, AR, GA, FL, KY, LA, MS, USA Today.com Dual Platform Run of Life 300x250 NC, SC, TN, WV, VA 9/1/2013 12/31/2013 130,000 Standard CPM $12.90 $1,677.00

State - AL, AR, GA, FL, KY, LA, MS, USA Today.com Dual Platform Run of Travel 300x250 NC, SC, TN, WV, VA 9/1/2013 12/31/2013 149,717 Standard CPM $17.70 $2,649.99

State - AL, AR, GA, FL, KY, LA, MS, USA Today.com Dual Platform ROS transition transition NC, SC, TN, WV, VA 9/1/2013 12/31/2013 100,000 Standard CPM $24.60 $2,460.00

State - AL, AR, GA, FL, KY, LA, MS, Gannett Digital RON 300x250 & 728x90 NC, SC, TN, WV, VA 9/1/2013 12/31/2013 595,000 Standard CPM $5.40 $ 3,213.00

TOTAL: 974,717 10.26 $ 9,999.99

News WeatherBug

• People plan their days, travel plans, and rely on severe weather alerting through readily accessible local or global weather information on WeatherBug.com, the WeatherBug Desktop Application and a vast array of mobile devices.

Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

WeatherBug.com Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 230,769 $6.50 $1,500.00

320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 230,769 $6.50 $1,500.00 480x80

Total Spring CPM 461,538 $6.50 $3,000.00

Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

WeatherBug.com Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 307,692 $6.50 $2,000.00

Rectangle_WeatherBug Desktop Application & Website Geo-Targeted_Triggered to WeatherBug.com 300x250 04/01/14 05/25/14 CPM 153,846 $6.50 $1,000.00 Inclement Weather Conditions in user's location

WeatherBug.com Leaderboard_Geo-targeted_Added Value 728x90 04/01/14 05/25/14 Added Value 25,000 $0.00 -

320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 363,636 $5.50 $2,000.00 480x80

320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners - Added Value 04/01/14 05/25/14 Added Value 25,000 $0.00 - 480x80

Total Spring CPM 875,175 $5.71 $5,000.00

News Weather WeatherBug Contd.

Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Net CPM Total

WeatherBug.com BrandWrap Leaderboard/Skin_Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 208,333 $12.00 $2,500.00

WeatherBug.com BrandWrap Rectangle_Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 Added Value 104,167 $0.00 -

Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo WeatherBug.com 300x250 04/01/14 05/25/14 CPM 461,538 $6.50 $3,000.00 Targeted

Rectangle_WeatherBug Desktop Application & Website Geo- WeatherBug.com Targeted_Behaviorally Targeted (specific BT TBD based on Client 300x250 04/01/14 05/25/14 CPM 100,000 $10.00 $1,000.00 Request)

WeatherBug.com Leaderboard_Geo-targeted_Added Value 728x90 04/01/14 05/25/14 Added Value 75,000 $0.00 -

320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 545,455 $5.50 $3,000.00 480x80

iPhone & Android Application_Geo-targeted Mobile Banners - Added 320x50, 240x40, WeatherBug.com 04/01/14 05/25/14 Added Value 75,000 $0.00 - Value 480x80

728x90, WeatherBug.com iPad Application_Geo-targeted Banners 04/01/14 05/25/14 CPM 71,429 $7.00 $500.00 300x250

Total Spring CPM 1,640,922 $6.09 $10,000.00

News Weather

DATA & NETWORK Quantcast

• Create a custom Georgia Tourism Audience Model. • Locate and target users to increase overall traffic to Exploregeorgia.com, orders and downloads of the Official State Travel Guide, sign-ups for eNewsletter, and downloads of partner or regional guides.

Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Net CPM Total Structure

Quantcast Georgia Tourism Lookalike Model - Package Variable 09/01/13 12/31/13 CPM 2,500,000 $4.00 $10,000.00

Quantcast Georgia Tourism Lookalike Model - 160x600 160x600 09/01/13 12/31/13 CPM

Quantcast Georgia Tourism Lookalike Model - 300x250 300x250 09/01/13 12/31/13 CPM

Quantcast Georgia Tourism Lookalike Model - 728x90 728x90 09/01/13 12/31/13 CPM

TOTALS 2,500,000 $4.00 $10,000.00

Data & Network ValueClick

• Display Strategy & Tactics • Audience Targeting: Behavioral targeting to reach Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Buffs, etc. with ValueClick’s Internal Proprietary data, combined with 3rd party data • Lookalike Model Targeting: Find users similar to existing GDEcD travelers • Over-Indexing Channels: Target media to highest-indexing & relevant content channels & sites • Performance Media: Cost-efficiently run your media with great scale across ValueClick’s premium inventory • Site Retargeting: Drive users back to site for repeat visitation & influence qualified consumers to download travel guides, eNewsletter sign ups and/or engage in other areas of the site • Search Retargeting: Target users searching for relevant keywords from your SEM list or competing states • Geo-Targeting: Utilize geo-targeting to find consumers within geographically targeted areas

Data & Network ValueClick Contd.

O P T I O N 1 : $ 1 0 K S P E N D L E V E L Pricing Total Flight Targeting Total Units Rate Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Sep-Dec '13; Feb-May 2,207,792 CPM $3.85 $8,500 Buffs + Lookalike Model Targeting + Over-Indexing Demo '14, Sept-Dec '14 Targeted Channels + Site & Search Retargeting

Performance Media RON 1,200 CPC $1.25 $1,500 TOTAL: 2,208,992 $ 10,000

O P T I O N 2 : $ 5 K S P E N D L E V E L Pricing Total Flight Targeting Total Units Rate Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Sep-Dec '13; Feb-May 1,000,000 CPM $4.00 $4,000 Buffs + Lookalike Model Targeting + Over-Indexing Demo '14, Sept-Dec '14 Targeted Channels + Site & Search Retargeting

Performance Media RON 741 CPC $1.35 $1,000 TOTAL: 1,000,741 $ 5,000

O P T I O N 3 : $ 3 K S P E N D L E V E L Pricing Total Flight Targeting Total Units Rate Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Sep-Dec '13; Feb-May Golf Enthusiasts, Young, Active & Adventurous, History 722,892 CPM $4.15 $3,000 '14, Sept-Dec '14 Buffs + Lookalike Model Targeting + Over-Indexing Demo Targeted Channels + Site & Search Retargeting TOTAL: 722,892 $ 3,000

Data & Network RockYou

• All media will be targeted via Facebook Registration Data to W25-54 • Transparent, safe delivery • Custom alignment with Georgia on My Mind brand messaging • Efficient pricing due to RockYou owning & operating our games • Added Value Vizu Awareness or Intent to Travel to Georgia Survey

Placement Size Start End Cost Type Impressions Rate Net Cost Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 600,000 $2.50 $1,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 600,000 $2.50 $1,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 200,000 - - 1,400,000 $2.14 $3,000.00 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 600,000 $2.50 $1,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 600,000 $2.50 $1,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 200,000 - - 1,400,000 $2.14 $3,000.00 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 600,000 $2.50 $1,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 600,000 $2.50 $1,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 200,000 - - 1,400,000 $2.14 $3,000.00 Data & Network RockYou Contd.

Placement Size Start End Cost Type Impressions Rate Net Cost Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 1,111,111 $2.25 $2,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 1,111,111 $2.25 $2,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 400,000 - - 2,622,222 $1.91 $5,000.00 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 1,111,111 $2.25 $2,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 1,111,111 $2.25 $2,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 400,000 - - 2,622,222 $1.91 $5,000.00 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 1,111,111 $2.25 $2,500.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 1,111,111 $2.25 $ 2,500.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 400,000 - - 2,622,222 $1.91 $5,000.00

Placement Size Start End Cost Type Impressions Rate Net Cost

Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 2,500,000 $2.00 5,000.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 2,500,000 $2.00 $5,000.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 1,000,000 - - 6,000,000 $1.67 $10,000.00 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 2,500,000 $2.00 $5,000.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 2,500,000 $2.00 $5,000.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 1,000,000 - - 6,000,000 $1.67 $10,000.00 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 2,500,000 $2.00 $5,000.00 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 2,500,000 $2.00 $5,000.00 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 1,000,000 - - 6,000,000 $1.67 $10,000.00 Data & Network

VIDEO SpotXchange

• 1,000+ brands and 110 million unique visitors per month in more than 45 countries • 95%+ in-stream inventory – PC & mobile • 2nd largest global marketplace of video ad inventory behind Google/YouTube according to comScore • Leader in video RTB - 100% of our video ad inventory is RTB-enabled • 200+ video auctions per day • 1,000+ publishers

Video SpotXchange Contd.

(CPC) Georgia Tourism Partner Media Plan - $5,150 CPC PLAN Line Item Clicks CPC Total Spend

RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 2,861 $1.80 $5,150.00

Total 2,861 $5,150.00

(CPM) Georgia Tourism Partner Media Plan - $5,150 CPM PLAN Line Item Impressions CPM Total Spend 429,167 $12.00 $5,150.00 RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 214,583 $0.00 - Total 643,750 $8.00 $5,150.00

(CPC) Georgia Tourism Media Plan - $10K CPC PLAN Line Item Clicks CPC Total Spend RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 5,556 $1.80 $10,000.00

Total 5,556 $10,000.00

(CPM) Georgia Tourism Media Plan - $10K CPM PLAN Line Item Impressions CPM Total Spend 833,333 $12.00 $10,000.00 RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 416,667 $0.00 - Total 1,250,000 $8.00 $10,000.00

Video

LEAD GENERATION Permission Data

• Permission Data will • Find hand raising ‘travelers’ that are interested in visiting Georgia, as well as the nine Regional Travel Associations (RTAs) • Attain their permission to collect their contact information • Validate the data • Deliver it to your database

Leads Permission Data

Flight Date: September- December 2013

Data Fields Collected: First Name • Option 1: $3,000 Last Name • 1,000 Leads Email Address Full Postal • Option 2: $5,000 Zip Code • 1,667 Leads Timestamp • Option 3: $10,000 IP Address Additional Question 1 • 3,525 Leads

Additional Question 2

Geo-Targeting: Alabama Arkansas Georgia Kentucky Lousiana Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

Leads

NICHE Bassmaster.com

• Bassmaster.com is the go-to site for bass fishing tips and in-depth information. Our audience is in deep: • They are passionate about their sport — 72% of their free time revolves around fishing. • They believe it’s important to support the brands that sponsor B.A.S.S. fishing content (89%).

• Bassmaster.com reaches bass fishing enthusiasts. • Monthly Averages • Uniques: 521K • Pageviews: 15MM

Start Site Placement Description/Detail Creative Size Date End Date Impressions Pricing Cost 728x90 4 Months TBD 300,000 $ 11.00 $ 3,300.00 Geo-targeted media Comprehensive banner rotation 300x250 4 Months TBD 3,230,777 $ 13.00 $ 4,200.00 Basmaster.com Exclusive sponsorship of an editorial feature highlighting Editorial Sponsorship Georgia lake or Angler 728x90,300x250 One month TBD Supporting media across Bassmaster.com 166,666 Flat Fee $ 2,500.00

Totals 789,743 $12.66 $10,000.00

Young & active/adventure Niche Radio One Atlanta Site(s): Hotspotatl.com; Majicatl.com; Mypraiseatl.com Flight: Sept.– Dec., 2013; Feb.– May, 2014; Sept..– Dec., 2014

OPTION I. •Home page delivery •Creative: Rich Media banner ad 300x600 •Banner ad on Atlanta sites (1) •Impressions: 175,000 •Investment: $3,000

OPTION II. •Home page above the fold •Creative: Rich Media banner: 300x600 •Banner ad on two (2) Atlanta sites •Impressions: 333,333 •Facebook and Twitter Promotion •Investment: $5,000

OPTION III. •Home page above the fold •Creative: Rich Media banner: 300x600 •Banner ad on three (3) Atlanta sites promoting RTA/Travel •Impressions: 820,000 •Facebook and Twitter Promotion •Investment: $10,000

Niche

International Brand USA Goals: To provide Brand USA (BUSA) and Tourism Division of Georgia Department of Economic Development (GA) and Georgia’s DMOs and industry partners the ability to extend their reach into new markets while expanding reach in existing markets. To align BUSA with our industry brands while most efficiently leveraging BUSA’s $100 million international marketing budget. This specific program will enable GA and its partners to:

•Offer high-quality, authentic content to inspire international visitors •Have a unified approach with international content creation that encourages engagement and drives traffic to participating partners •Extend your(s) brand into existing and emerging international markets in an efficient, results-driven manner using the power of tiered co-ops •Create a custom industry international marketing platform that reduces cost of entry and extends reach of destination content •Leverage BUSA’s international marketing budget and include GA throughout its platform •Provide GA partners and destinations with foundational international programs rich in content and targeted to reach markets that would otherwise be unavailable or unaffordable

Co-op Package Investments: Package 1: •Each partner (Atlanta – 1 city) would receive one Enhanced City Page, six Native Content Units and six Enhanced Experience Pages. •Total investment for each package 1 partner program is $26,200. Package 2: •Each partner (up to 3 cities or partners) would receive one Enhanced City Page, three Native Content Units and three Enhanced Experience Page. •Total investment for each package 2 partner program is $12,887.50. Package 3: •Each partner (up to 3 cities or partners) would receive one Enhanced City Page, one Native Content Unit and one Enhanced Experience Page. •Total investment for each package 1 partner program is $7,137.

International SpheroVision

SpheroVision branded spherical panoramic images and our business model differ considerably from all other 360 degree imaging companies to date.

98 SpheroVision

• Level 1: $10,000 • Console or Hotspot Tour • Fifteen loaded panoramas • A total of 45 pop-ups throughout the tour (these hotspots can be video, still image, information panel or hyperlink) • Level 2: $5,000 • Console or Hotspot Tour • Seven loaded panoramas • A total of 21 pop-ups throughout the tour (these hotspots can be video, still image, information panel or hyperlink) • Level 3: $3,000 • Console or Hotspot Tour • Four loaded panoramas • A total of 12 pop-ups throughout the tour (these hotspots can be video, still image, information panel or hyperlink) • Level 4: $1,500 • Two loaded panoramas • A total of 6 pop-ups throughout the tour (these hotspots can be video, still image, information panel or hyperlink)

Prioritize Georgia Tourism Georgia Department of Economic Development

FY14 Georgia State Sanctioned Co-Op Program Options – GROUP TOUR Summary of Options

GROUP TOUR OPTIONS The Group Travel Leader Special Section May 2014 Group Tour Magazine Option 1: Print Ad Fall, Spring Group Tour Magazine Option 2: Custom Publication January 2014 Teach & Travel Option 1: Print Ads 2013: Sep, Nov 2014: Jan, Mar, May, Sep, Nov Teach & Travel Option 2: Co-Op Section Fall, Spring Selling Long Haul (UK) Option 1: Print Ads Jan'14; Feb 14'; Nov'14 Selling Long Haul (UK) Option 2: Sponsored Feature Fall, Spring fvw (Germany) Option 1: Print Ads Fall, Spring fvw (Germany) Option 2: ITB Daily Print Ads March 2014 Mills Marketing Group Option 1: Georgia Vacation" Bags Annual Mills Marketing Group Option 2: Annual Trade Show Presence Annual Contact Information

Group Tour Rep Contact Email The Group Travel Leader Kelly Tyner [email protected] Group Tour Magazine Marlene Smith [email protected] Teach & Travel Kary Moening [email protected] Selling Long Haul (UK) Sally Parker [email protected] fvw (Germany) Alison Juranville [email protected] Mills Marketing Group Jeffrey Mills [email protected] GROUP TOUR The Group Travel Leader

• Circulation: 20,000

• Program Highlights • Georgia Special Section within May 2014 issue • Includes Georgia themed editorial • Minimum of 3 participating RTA's to create this section • Rates • Full Page, 4-Color: $3,000 • 1/2 Page, 4-Color: $1,870 • 1/3 Page, 4-Color: $1,139 • 1/6 Page, 4-Color: $757

• Added Value • Link on www.grouptravelleader.com for one year - includes logo and contact • One itinerary on Itinerary page on www.grouptravelleader.com for one year • All ads included in digital edition of magazine and link to advertisers web page • One listing in online leads generation program, TripSearch for one year Group Tour Magazine

• 545 leads generated in FY13 • Every issue contains editorial specific to Georgia • Reaches tour planners constructing travel itineraries for adult leisure groups

•OPTION 1 • 20% rate discount • Circulation: 15,626

•Added Value • Guaranteed Inquiries/leads • Guaranteed placement within Georgia Editorial • Social Media placements

•Additional Added Value for each partner placing 3 or more insertions • Full Web Page on www.grouptourmagazine.com • Editorial available on home page of www.grouptourmagazine.com

Frequency 1x Rate 2x Rate 3x Rate 1x Rate 2x Rate 3x Rate Full Page, 4-Color $4,336 $3,902 $3,549 $4,466 $4,019 $3,796 1/2 Page, 4-Color $3,002 $2,702 $2,551 $3,083 $2,782 $2,627 1/3 Page, 4-Color Not Available $2,555 $2,175 $2,109 Group Tour Magazine

• OPTION 2 • Custom travel publication dedicated to Georgia and it’s partners including imagery, editorial and itineraries • Mailed to qualified tour operators, planners and tourism professionals within the Group Tour Magazine database, including: members of American Bus Association, National Tour Association and the Ontario Motor Coach Association

• Program Highlights • Publication will be delivered to recipients on January 1, 2014 • The digital version of the publication will be placed on the GDEcD website • Each participating partner’s ad will be included in within this digital publication, as well as a link to direct people to the partner’s website

Ad Size Within The • Key Dates Custom Publication Rate • Ads placed by November 11, 2013 Full Page $2,750 • Creative to publication by November 18, 2013 1/2 Page $1,675 1/3 Page $1,425 1/4 Page $1,200 1/6 Page $1,020 Teach & Travel

• Official publication of SYTA, distributed to educators and student travel planners, SYTA members, and SYTA tour operators nationwide, including Canada • Reach SYTA tour operators who plan travel for 2MM+ students and spend $1.5B in travel each year

• OPTION 1 • 15% discount for STYA members • Total circulation 40,000; published 5x a year (Jan, Mar, May, Sept, Nov)

• Added Value • Inclusion in social media post(s) • Placement in the digital issue of the publication • Inclusion in Advertiser Index: name, website, page number of ad

2013 & 2014 Rates 1x Rate 2x Rate 3x Rate Full Page, 4-Color $5,206 $5,018 $4,699 1/2 Page, 4-Color $3,212 $3,053 $2,677 1/3 Page, 4-Color $2,308 $2,196 $2,088 Teach & Travel

• OPTION 2 • Co-Op advertising section • 3-insertion commitment required from each partner • STYA Member Rate: $950 • Full Page section requires 6 advertisers • Each ad is 2.5” x 4.125” • 2/3 Page section requires 5 advertisers • Each ad is 4.25” x 1.375” • 1/2 Page section requires 4 advertisers Full Page Co-Op Section • Each ad is 1.575” x 3”

• Added Value • Ad design, materials required • 25-30 word copy • Contact information • Hi-res image • Logo (300 DPI, jpeg, CMYK)

2/3 Page Co-Op Section 1/2 Page Co-Op Section UK: Selling Long Haul

• Circulation: 14,925

• OPTION 1 2013 & 2014 Rates 1x Rate 2x Rate 3x Rate • Ad in any/all of the following: • January: Travel South report Full Page, 4-Color $5,345 $4,988 $4,631 • February: Southern States 1/2 Page, 4-Color $2,945 $2,748 $2,550 • November: USA Travel Planner • Rates listed to the right 1/3 Page, 4-Color $1,615 $1,509 $1,400 • OPTION 2 • Sponsored dedicated feature on destination profile, attractions, etc. • Space can be laid out with a combination of an ad and editorial in the following ways • Four page feature includes Full Page ad: $7,125 • Two page feature includes 1/2 Page ad: $3,925 • OPTION 2 Added Value: editorial for the feature written by the staff in the voice of the publication • Added Value for Both Options • Inclusion in e-blast • Georgia listing and link in the “Selling Tip” section on the www.sellinglonghaul.com homepage Germany: fvw

• Semi-monthly magazine, highest reach to German travel agencies (53%)* • Circulation: 31,582

• OPTION 1 • 45% rate discount • Rates • Full Page, 4-Color: $7,560 • Half Page, 4-Color: $4,900 • 1/3 Page, 4-Color:$3,920 • Note: rates subject to change based on currency exchange rate at time of booking

• OPTION 2 • ITB Daily: distributed at ITB, the world's largest travel and tourism fair • 5-day event in March 2014 held in Berlin • Official event supplement - news, background, overview’s of events key topics • One issue published each day, 5 total • 25,000 copies of each issue will be distributed in English and German • Full Page, 4-Color: $6,093 per issue/day • 1/2 Page, 4-Color: $4,060 per issue/day

*Source: Project M. Luneburg: representative survey among German travel agencies, May 2011 Mills Marketing Group

• Option 1: • Creation of “GEORGIA Vacations” bag • Two-sided plastic bag with sponsor logos. Each side can have multiple logos • $875 per side; approximately 7,500 – 8,000 bags • First option given to annual account holders with MMG/Southern Destinations • Brochures of travel shows participants will be bagged and distributed where MMG/Southern Destinations exhibits Mills Marketing Group

• Option 2: • Annual agreement for distribution of rack card, brochure or visitor guide for RTAs, CVBs, Chambers of Commerce, hotels, attractions, restaurants, retail businesses, non-profits and more • Contact Jeff for travel show schedule • Databases included from all shows except military bases • AAA, Southern Women, Military, Golf, Senior, Snowbird, Fairs/Festivals/Mass Gatherings, Home & Garden

• $4,350 – Guarantees 24 shows (last year, MMG/SD exhibited at 33 shows; all shows above 24 are added bonuses) THANK YOU

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