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Gdecd FY 12 Tourism Planning

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Gdecd FY 12 Tourism Planning Prioritize Georgia Tourism Georgia Department of Economic Development FY14 Georgia State Sanctioned Co-Op Advertising Program Options MOM VACATION PLANNERS Opportunity Available Timing Southern Living Travel Section March, April, May Southern Living Travel Directory Fall, Spring Delta SKY Travel Directory Fall, Spring AFRICAN AMERICAN Upscale Travel Section February Upscale Travel Section June/July Savoy Full Page Fall, Spring EPICUREAN/FOODIE Cooking With Paula Deen Inserts Fall Taste of the South Inserts Fall Food Network Inserts October, March GEORGIA RESIDENT SPECIFIC Atlanta Magazine Travel Section Sep, Oct, Nov, Mar, Apr, May Atlanta Journal Constitution (AJC) Content Sponsorship Fall, Spring Summary Of GOLF Golf Digest Travel Directory Fall, Spring Golf Magazine Print Ad & Advertorial October YOUNG & ACTIVE/ADVENTURE Traditional Collinson America's Best Vacations Special Section October, April Backpacker Travel Section Fall, Spring National Geographic Traveler Print Ads Fall, Spring National Geographic Traveler Travel Directory Fall, Spring Options National Geographic Traveler Travel Section October HISTORY BUFFS Weider History Print Ads Fall, Spring History Channel Magazine Print Ads Fall, Spring ACTIVE ADULTS Garden & Gun Travel Section Fall, Spring Meredith Inserts May Madden Newspaper Inserts Spring NICHE Instinct Print Ads Fall, Spring ENCORE Travel Section Fall, Spring OUTDOOR/RADIO/TV Outdoor - Billups Bulletins, Posters Fall, Spring Radio - Regional Reps News/Weather Sponsorships Fall, Spring Georgia Public Broadcasting TV & Radio Spots Fall, Spring Contact Information - Traditional Mom Vacation Planners Rep Contact Email Young & Active/Adventure Rep Contact Email Southern Living Holly Belk [email protected] Collinson America's Best Vacations Jonathan Boisjolie [email protected] Delta SKY Nadia Robinson [email protected] Backpacker Matt Higgins [email protected] African American Rep Contact Email National Geographic Traveler Karen Sarris [email protected] Upscale Armenious Patterson [email protected] History Buffs Rep Contact Email Savoy Todd Gross [email protected] Weider History Rick Gower [email protected] Epicurean/Foodie Rep Contact Email History Channel Magazine Cooking With Paula Deen Robyn Hoglan [email protected] Active Adults Rep Contact Email Taste of the South Robyn Hoglan [email protected] Garden & Gun Tim Derr [email protected] Food Network Hillary Morse [email protected] Meredith Stacey Rosseter [email protected] Georgia Resident Specific Rep Contact Email Madden Jason Manges [email protected] Atlanta Magazine Jill Teter [email protected] Niche Rep Contact Email Atlanta Journal Constitution Joey Flynn [email protected] Instinct Mimi Saunders [email protected] Golf Rep Contact Email Encore Sherry White [email protected] Golf Digest Ed Butler [email protected] Outdoor/Radio/TV Rep Contact Email Golf Magazine Mike Bologna [email protected] Billups Mandy Parker [email protected] Regional Reps Linley Grande [email protected] Georgia Public Broadcasting Carol Danford [email protected] MOM VACATION PLANNERS PRINT OPTIONS Southern Living • Program Highlights • Special Georgia advertising section • Available to run March, April, May 2014 in conjunction with State ads • Circulation: GA, FL, TN, SC, AL: 975,000 • Rates include a 50% discount • Full Page, 4-Color: $44,336 • 1/2 Page, 4-Color: $22,168 • 1/4 Page, 4-Color: $11,084 • 1/6 Page, 4-Color: $7,389 • Added Value • In book and online reader service (national) • Database of names Southern Living • Branded Travel Directory Co-op • Runs in the Points South section • A minimum 6 directories per page to brand the directory • Program Highlights • Regional Circulation • South Atlantic (GA, FL, SC) = 650,000 • Mid Atlantic (NC, VA, MD, DE, DC, NJ, NY PA) = 600,000 • South Central ( AL, MS, TN, KY, WV, IL, IN< OH, MI, WI) = 685,000 Circulation/2013 Rates Circulation/2014 Rates South Atlantic Only: $3,277 South Atlantic Only: $3,456 South Atlantic/Mid Atlantic: $5,368 South Atlantic/Mid Atlantic: $5,697 South Atlantic/South Central: $5,604 South Atlantic/South Central: $5,954 S. Atlantic/M. Atlantic/S. Central: $7,293 S. Atlantic/M. Atlantic/S. Central: $7,759 • Please note that Travel Directory ads can be purchased in multiple units to run side by side, for a greater impact - Simply multiply the rates above by the number of ad units desired for the final net rate. Delta SKY • Program Highlights • Discover The Region Special Section • Full Page, 4-Color Ad • Full Page advertorial highlighting things to do, trip ideas, events, etc. • Partner rates • Full Page ad: $23,294 • Full Page ad with advertorial: $39,177 • Added Value • Bonus banner placements on DeltaSkyMag.com • 728x90 and 336x280 • E-newsletter sponsorship the month of print placement • 336x280 banner in the newsletter • “Powered by” + logo and tagline Delta SKY • Almost 30MM Georgia passengers annually • Largest US airline • Monthly passengers: 13.4MM • Program Highlights • Branded Travel Directory Co-op • 6-partner minimum to create a Full Page Travel Directory • Each directory includes: • Logo • Image/Photo • 45-words of copy • Website and phone number • $3,500 per directory AFRICAN AMERICAN PRINT OPTIONS Upscale • Published 9X per year • Editorial combines celebrity profiles, with articles exploring issues affecting the empowerment of the Black Community and articles on business, music, entertainment, fashion, travel • Circulation: 175,000, distributed nationally and internationally through military bases • Program Highlights • Co-Op sections within the following issues: • February 2014: Romance/Black History theme • June/July 2014: Travel/Music theme • With each advertisement purchased, receive an advertorial of the same size Ad Size 2013 & 2014 Rates Full Page, 4-Color $8,187 1/2 Page, 4-Color $4,094 1/3 Page, 4-Color $2,919 1/6 Page, 4-Color $1,364 Savoy • Showcases and drives positive dialogue on and about black culture • 47% rate discount • Added Value • 2x Full Page ads • 1x Full Page advertorial • 3x Full Page ads • 1x Full Page advertorial • Banner ad to run on SavoyNetwork.com for one quarter OR premium ad placement • 4x Full Page ads • 1x Full Page advertorial • 2-page section of edit written by Savoy on travel to region • Banner ad to run on SavoyNetwork.com for one quarter • Premium ad placement Frequency 2013 & 2014 Full Page Rates 1x $8,000 per ad 2x $7,000 per ad 3x $6,000 per ad 4x $5,000 per ad EPICUREAN/FOODIE PRINT OPTIONS Cooking With Paula Deen • National circulation: 300,000 • 60% within the Travel South region • 1/3 of readers are inspired by magazines when choosing travel destinations • Program Highlights • With each advertisement purchased, receive an advertorial of the same size • Promotional listing on publisher's promo webpage: hmfunfinds.com/promos • Inclusion in advertorial flipbook featured on publication website with links to the co-op partner website • Recommended issue: September/October 2014 Ad Size 2013 & 2014 Rates Full Page, 4-Color $8,062 1/2 Page, 4-Color $4,587 1/3 Page, 4-Color $2,903 Taste of the South • National circulation: 100,000 • 35% within the Travel South region • 40% travel specifically to attend food festivals or experience local cuisine • Program Highlights • With each advertisement purchased, receive an advertorial of the same size • Promotional listing on publisher's promo webpage: hmfunfinds.com/promos • Inclusion in advertorial flipbook featured on publication website with links to the co-op partner website • Recommended issue: September/October 2014 Ad Size 2013 & 2014 Rates Full Page, 4-Color $3,220 1/2 Page, 4-Color $1,932 1/3 Page, 4-Color $1,309 Food Network • Food Network Magazine readers spend $8.7 Billion on travel annually • 95% of readers say “great restaurants” are a top 3 priority for a travel destination • Program Highlights • Circulation: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV: 260,000 • 4-Color inserts • Inserts are 2-sided, so enough ads in any combination of the below sizes must be sold to fill 2-pages • Recommended issues: October 2013, March 2014, October 2014 • Partner rates • Full Page, 4-Color: $14,196 • 1/2 Page, 4-Color: $7,098 • 1/3 Page, 4-Color: $4,732 Food Network • Added Value • For each Full Page within an Insert • 1 in-book reader service listings • 4-months of online reader service listings on Travel.FoodNetMag.com • 1 video posting on Travel.FoodNetMag.com for 4-months • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/2 Page within an Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/3 Page within an Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com GEORGIA RESIDENT SPECIFIC PRINT OPTIONS Atlanta Magazine • Subscribers spend over $246MM annually on travel • 85% of readers plan to take a trip in the next 12 months • Program highlights • In-book custom branded special sections • Recommended issues: • Fall 2013: September, October and November • Spring 2014: March, April and May • Fall 2014: September, October, November • Customized Georgia themed online experience encompassing e-newsletters, landing pages, embedded video and sweepstakes • Opportunity to participate in the Best of Atlanta event • Leads from both print and online elements Atlanta Magazine Full Page, 4-Color - $6,820*
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