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Gdecd FY 12 Tourism Planning

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Gdecd FY 12 Tourism Planning Prioritize Georgia Tourism Georgia Department of Economic Development FY14 Georgia RTA Co-Op Marketing Program Booklet Summary Of Traditional Options Partner Partner Rates Option Print Partner Opportunity Available Timing Minimum Full Page 1/2 Page 1 Southern Living Special Section - Full Page, 1/2 Page March, April, May 1 $46,944 $23,472 2 Southern Living Special Section - Travel Directories March, April, May 1 $7,824 3 Southern Living Travel Directory Fall, Spring 6 $3,470-$8,215 4 Food Network Inserts October, March 2 $15,031 $7,516 5 Atlanta Magazine Special Section Sep,Oct,Nov,Mar,Apr,May 1 $7,222 $4,336 6 Atlanta Journal Constitution Content Sponsorship 1/2P Option 1 Fall, Spring 5 n/a $21,177 7 Atlanta Journal Constitution Content Sponsorship 1/2P Option 2 Fall, Spring 5 n/a $17,471 8 Atlanta Journal Constitution Content Sponsorship 1/4P Fall, Spring 5 $10,589 9 Collinson America's Best Vacations Special Section October, April 1 $26,471 $15,883 10 Backpacker Travel Section Fall, Spring 1 $12,815 $9,260 11 Weider History Group Option 1: Year-Long Multi-Platform Fall, Spring 1 $22,871 n/a 12 Weider History Group Full Page + Advertorial, 1/2 Page Fall, Spring 1 $2,318 $1,333 13 Garden & Gun Full Page, 1/2 Page Fall, Spring 1 $26,945 $15,512 14 Garden & Gun Matching Advertorial Fall, Spring 1 $33,724 $19,391 15 Meredith Inserts - Full Page, 1/2 Page May 3 $22,924 $17,127 16 Meredith Inserts - Travel Directories May 3 $5,161 17 Better Homes & Gardens Full Page, 1/2 Page Fall, Spring 1 $83,588 $48,491 18 Ladies' Home Journal Full Page, 1/2 Page Fall, Spring 1 $25,892 $15,297 19 Family Circle Full Page, 1/2 Page Fall, Spring 1 $34,408 $19,785 20 Everyday With Rachel Ray Full Page, 1/2 Page Fall, Spring 1 $22,500 n/a 21 Billups (Outdoor Options) Bulletins, Posters Fall, Spring 1 $74-890 22 Regional Reps Radio News/Weather Sponsorships Fall, Spring 1 $1,499-$5,136/wk 23 GPB - Option 1 10 TV Spots, 10 Radio Spots TBD 1 $6,629 24 GPB - Option 2 15 TV Spots, 15 Radio Spots TBD 1 $8,799 25 GPB - Option 3 30 TV Spots, 30 Radio Spots TBD 1 $17,598 26 Meredith - Let's Go 2-minute TV Segment TBD 1 $17,153 * Minimum number of partners required betweens RTA and Co-Op MOM VACATION PLANNERS PRINT OPTIONS Southern Living • Program Highlights • Special Georgia advertising section • Available to run March, April, May 2014 in conjunction with State ads* • Circulation: GA, FL, TN, SC, AL: 975,000 • Rates include a 50% discount • Full Page, 4-Color: $46,944 • 1/2 Page, 4-Color: $23,472 • 1/6 Page, 4-Color Travel Directories: $7,824 • Added Value • In book and online reader service (national) • Database of names * If interested in buying an ad outside of the special Georgia advertising section, please see appendix. Southern Living • Branded Travel Directory • Runs in the Points South section • A minimum 6 directories combined (RTA and Co-Op) per page to brand the directory • Program Highlights • Regional Circulation • South Atlantic (GA, FL, SC) = 650,000 • Mid Atlantic (NC, VA, MD, DE, DC, NJ, NY PA) = 600,000 • South Central ( AL, MS, TN, KY, WV, IL, IN< OH, MI, WI) = 685,000 Circulation/2013 Rates Circulation/2014 Rates South Atlantic Only: $3,470 South Atlantic Only: $3,659 South Atlantic/Mid Atlantic: $5,684 South Atlantic/Mid Atlantic: $6,032 South Atlantic/South Central: $5,934 South Atlantic/South Central: $6,304 S. Atlantic/M. Atlantic/S. Central: $7,722 S. Atlantic/M. Atlantic/S. Central: $8,215 • Please note that Travel Directory ads can be purchased in multiple units to run side by side, for a greater impact - simply multiply the rates above by the number of ad units desired for the final net rate EPICUREAN/FOODIE PRINT OPTIONS Food Network • Food Network Magazine readers spend $8.7 Billion on travel annually • 95% of readers say “great restaurants” are a top 3 priority for a travel destination • Program Highlights • Circulation: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV: 260,000 • 4-Color inserts • Inserts are 2-sided, so enough ads in any combination of the below sizes must be sold to fill 2-pages • Recommended issues: October 2013, March 2014, October 2014 • Rates • Full Page, 4-Color: $15,031 • 1/2 Page, 4-Color: $7,516 Food Network • Added Value • For each Full Page within Insert • 1 in-book reader service listings • 4-months of online reader service listings on Travel.FoodNetMag.com • 1 video posting on Travel.FoodNetMag.com for 4-months • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/2 Page within Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com • 1 Tweet via Food Network Magazine’s Twitter feed GEORGIA RESIDENT SPECIFIC PRINT OPTIONS Atlanta Magazine • Subscribers spend over $246MM annually on travel • 85% of readers plan to take a trip in the next 12 months • Program highlights • In-book custom branded special sections • Recommended issues: • Fall 2013: September, October and November • Spring 2014: March, April and May • Fall 2014: September, March and November • Customized Georgia themed online experience encompassing e-newsletters, landing pages, embedded video and sweepstakes • Opportunity to participate in the Best of Atlanta event • Leads from both print and online elements Atlanta Magazine Full Page, 4-Color: $7,222* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 3x online Georgia Travel Newsletters • 10x10 exhibit space at the 2014 Best of Atlanta Party • 1x bonus Full Page ad to run June 2014 • Inclusion in Reader Service for lead generation 1/2 Page, 4-Color: $4,336* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 2x online Georgia Travel Newsletters • 10x10 exhibit space at the 2013 Best of Atlanta Party • 1x bonus 1/2 Page as to run June 2014 • Inclusion in Reader Service for lead generation * Rates subject to change for Fall 2014 Atlanta Journal Constitution • 59% of AJC readers and AJC.com visitors stay overnight in other parts of GA • 58% stayed overnight at the Georgia Coast • 58% stayed overnight in North Georgia Mountains • 58% stayed overnight in the Atlanta Metro area • FY13 campaign from 3/18 (start of campaign) – 3/22 has generated 68 clicks (.07% CTR) • Program Highlights • Content Sponsorship • Partner to provide various content options focused on Georgia and AJC editorial department will choose which of the content options to feature on AJC.com • Two (2) month lead time • Reach 1.2MM readers on one (1) Sunday TBD • Online component will run for 1 month • Minimum commitment of $50,000 total (combined between RTA and Co-Op) Level 1 Level 2 Level 3 Print Size 1/2 Pg, 4-C 1/2 Pg, 4-C 1/4 Pg, 4-C Digital Impressions 800,000 450,000 350,000 Rates $21,177 $17,471 $10,589 AJC Example Louisiana Content Louisiana & Partner Ads Louisiana Content Sponsorship example AJC Example (con’t) Louisiana Louisiana Ads Content- AJC.COM YOUNG AND ACTIVE/ADVENTURE PRINT OPTIONS Collinson's America's Best Vacations • The Spring 2013 program generated to date • 8,273 clicks for a CTR of .21% (more than 2x higher than the industry average CTR of .07%) • Program Highlights • Georgia co-op section in the Fall and/or Spring issues of America's Best Vacations • Timing: Fall 2013/October; Spring 2014/April; Fall 2014/Month TBD • Circulation: 700,000 in the Southeast: AL, GA, KY, MS, NC, SC, TN and VA • Added Value • Banner impressions on the Collinson Travel Ad Network • Online lead generation • Listing in the reader response card • State’s editorial • State’s top-of-page banner Ad Size Partner Rate Ad Network Impressions Lead Counts Full Page, 4-Color $26,471 4,000,000 3,000 1/2 Page, 4-Color $15,883 3,000,000 2,000 Backpacker • 92% of readers have taken a domestic trip which included backpacking, hiking and other outdoor activities • 90% have taken a 1+ day domestic trip in the past year • Program Highlights Co-Op Section Example: Travel Oregon • Special Travel section • National circulation: 340,000 • With each ad purchased, receive an advertorial of the same size Ad Size 2013 Rate 2014 Rate Full Page, 4-Color + Full Page Advertorial $12,442 $12,815 1/2 Page, 4-Color + 1/2 Page Advertorial $8,990 $9,260 * If interested in buying an ad outside of the special Georgia advertising section, please see appendix. HISTORY BUFFS PRINT OPTIONS Weider History Group • Titles include: • American History: Paid circulation of 53,000. The leading popular magazine devoted to exploring the rich texture of the American Experience. • America’s Civil War: Paid circulation of 37,000. The leading Civil War magazine delivering authoritative insights into the epic struggle that nearly tore the Union apart. • CIVIL WAR TIMES: Paid circulation of 53,000. CIVIL WAR TIMES delivers the thrilling living history of America’s greatest internal struggle. Weider History Group • To commemorate the 150th anniversary of the American Civil War, Weider History Group offers the following overview of the 2013/2014 program • OPTION 1: $22,871 • Program Highlights: a year long multi-media program including • Full Page ad in American History, America’s Civil War and Civil War Times (issue dates to be determined by the client) • Adjacent advertorial • Year-long web presence on historynet.com with a listing in Heritage Travel Directory • Creative development included • Ad serving fees negotiable
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