Prioritize Georgia Tourism Georgia Department of Economic Development
FY14 Georgia RTA Co-Op Marketing Program Booklet Summary Of Traditional Options Partner Partner Rates Option Print Partner Opportunity Available Timing Minimum Full Page 1/2 Page 1 Southern Living Special Section - Full Page, 1/2 Page March, April, May 1 $46,944 $23,472 2 Southern Living Special Section - Travel Directories March, April, May 1 $7,824 3 Southern Living Travel Directory Fall, Spring 6 $3,470-$8,215 4 Food Network Inserts October, March 2 $15,031 $7,516 5 Atlanta Magazine Special Section Sep,Oct,Nov,Mar,Apr,May 1 $7,222 $4,336 6 Atlanta Journal Constitution Content Sponsorship 1/2P Option 1 Fall, Spring 5 n/a $21,177 7 Atlanta Journal Constitution Content Sponsorship 1/2P Option 2 Fall, Spring 5 n/a $17,471 8 Atlanta Journal Constitution Content Sponsorship 1/4P Fall, Spring 5 $10,589 9 Collinson America's Best Vacations Special Section October, April 1 $26,471 $15,883 10 Backpacker Travel Section Fall, Spring 1 $12,815 $9,260 11 Weider History Group Option 1: Year-Long Multi-Platform Fall, Spring 1 $22,871 n/a 12 Weider History Group Full Page + Advertorial, 1/2 Page Fall, Spring 1 $2,318 $1,333 13 Garden & Gun Full Page, 1/2 Page Fall, Spring 1 $26,945 $15,512 14 Garden & Gun Matching Advertorial Fall, Spring 1 $33,724 $19,391 15 Meredith Inserts - Full Page, 1/2 Page May 3 $22,924 $17,127 16 Meredith Inserts - Travel Directories May 3 $5,161 17 Better Homes & Gardens Full Page, 1/2 Page Fall, Spring 1 $83,588 $48,491 18 Ladies' Home Journal Full Page, 1/2 Page Fall, Spring 1 $25,892 $15,297 19 Family Circle Full Page, 1/2 Page Fall, Spring 1 $34,408 $19,785 20 Everyday With Rachel Ray Full Page, 1/2 Page Fall, Spring 1 $22,500 n/a 21 Billups (Outdoor Options) Bulletins, Posters Fall, Spring 1 $74-890 22 Regional Reps Radio News/Weather Sponsorships Fall, Spring 1 $1,499-$5,136/wk 23 GPB - Option 1 10 TV Spots, 10 Radio Spots TBD 1 $6,629 24 GPB - Option 2 15 TV Spots, 15 Radio Spots TBD 1 $8,799 25 GPB - Option 3 30 TV Spots, 30 Radio Spots TBD 1 $17,598 26 Meredith - Let's Go 2-minute TV Segment TBD 1 $17,153 * Minimum number of partners required betweens RTA and Co-Op MOM VACATION PLANNERS PRINT OPTIONS Southern Living
• Program Highlights • Special Georgia advertising section • Available to run March, April, May 2014 in conjunction with State ads* • Circulation: GA, FL, TN, SC, AL: 975,000 • Rates include a 50% discount • Full Page, 4-Color: $46,944 • 1/2 Page, 4-Color: $23,472 • 1/6 Page, 4-Color Travel Directories: $7,824
• Added Value • In book and online reader service (national) • Database of names
* If interested in buying an ad outside of the special Georgia advertising section, please see appendix. Southern Living
• Branded Travel Directory • Runs in the Points South section • A minimum 6 directories combined (RTA and Co-Op) per page to brand the directory
• Program Highlights • Regional Circulation • South Atlantic (GA, FL, SC) = 650,000 • Mid Atlantic (NC, VA, MD, DE, DC, NJ, NY PA) = 600,000 • South Central ( AL, MS, TN, KY, WV, IL, IN< OH, MI, WI) = 685,000
Circulation/2013 Rates Circulation/2014 Rates South Atlantic Only: $3,470 South Atlantic Only: $3,659 South Atlantic/Mid Atlantic: $5,684 South Atlantic/Mid Atlantic: $6,032 South Atlantic/South Central: $5,934 South Atlantic/South Central: $6,304 S. Atlantic/M. Atlantic/S. Central: $7,722 S. Atlantic/M. Atlantic/S. Central: $8,215
• Please note that Travel Directory ads can be purchased in multiple units to run side by side, for a greater impact - simply multiply the rates above by the number of ad units desired for the final net rate
EPICUREAN/FOODIE PRINT OPTIONS Food Network
• Food Network Magazine readers spend $8.7 Billion on travel annually • 95% of readers say “great restaurants” are a top 3 priority for a travel destination
• Program Highlights • Circulation: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV: 260,000 • 4-Color inserts • Inserts are 2-sided, so enough ads in any combination of the below sizes must be sold to fill 2-pages • Recommended issues: October 2013, March 2014, October 2014 • Rates • Full Page, 4-Color: $15,031 • 1/2 Page, 4-Color: $7,516 Food Network
• Added Value • For each Full Page within Insert • 1 in-book reader service listings • 4-months of online reader service listings on Travel.FoodNetMag.com • 1 video posting on Travel.FoodNetMag.com for 4-months • 1 Tweet via Food Network Magazine’s Twitter feed • For each 1/2 Page within Insert • 1 in-book reader service listings • 2-months of online reader service listings on Travel.FoodNetMag.com • 1 Tweet via Food Network Magazine’s Twitter feed GEORGIA RESIDENT SPECIFIC PRINT OPTIONS Atlanta Magazine
• Subscribers spend over $246MM annually on travel • 85% of readers plan to take a trip in the next 12 months
• Program highlights • In-book custom branded special sections • Recommended issues: • Fall 2013: September, October and November • Spring 2014: March, April and May • Fall 2014: September, March and November • Customized Georgia themed online experience encompassing e-newsletters, landing pages, embedded video and sweepstakes • Opportunity to participate in the Best of Atlanta event • Leads from both print and online elements
Atlanta Magazine
Full Page, 4-Color: $7,222* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 3x online Georgia Travel Newsletters • 10x10 exhibit space at the 2014 Best of Atlanta Party • 1x bonus Full Page ad to run June 2014 • Inclusion in Reader Service for lead generation 1/2 Page, 4-Color: $4,336* • Added Value for 4x commitment • Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links • Advertorial inclusion in Georgia themed special sections • Inclusion in up to 2x online Georgia Travel Newsletters • 10x10 exhibit space at the 2013 Best of Atlanta Party • 1x bonus 1/2 Page as to run June 2014 • Inclusion in Reader Service for lead generation
* Rates subject to change for Fall 2014 Atlanta Journal Constitution
• 59% of AJC readers and AJC.com visitors stay overnight in other parts of GA • 58% stayed overnight at the Georgia Coast • 58% stayed overnight in North Georgia Mountains • 58% stayed overnight in the Atlanta Metro area • FY13 campaign from 3/18 (start of campaign) – 3/22 has generated 68 clicks (.07% CTR)
• Program Highlights • Content Sponsorship • Partner to provide various content options focused on Georgia and AJC editorial department will choose which of the content options to feature on AJC.com • Two (2) month lead time • Reach 1.2MM readers on one (1) Sunday TBD • Online component will run for 1 month • Minimum commitment of $50,000 total (combined between RTA and Co-Op) Level 1 Level 2 Level 3 Print Size 1/2 Pg, 4-C 1/2 Pg, 4-C 1/4 Pg, 4-C Digital Impressions 800,000 450,000 350,000 Rates $21,177 $17,471 $10,589 AJC Example
Louisiana Content
Louisiana & Partner Ads
Louisiana Content Sponsorship example AJC Example (con’t)
Louisiana Louisiana Ads Content- AJC.COM YOUNG AND ACTIVE/ADVENTURE PRINT OPTIONS Collinson's America's Best Vacations
• The Spring 2013 program generated to date • 8,273 clicks for a CTR of .21% (more than 2x higher than the industry average CTR of .07%)
• Program Highlights • Georgia co-op section in the Fall and/or Spring issues of America's Best Vacations • Timing: Fall 2013/October; Spring 2014/April; Fall 2014/Month TBD • Circulation: 700,000 in the Southeast: AL, GA, KY, MS, NC, SC, TN and VA
• Added Value • Banner impressions on the Collinson Travel Ad Network • Online lead generation • Listing in the reader response card • State’s editorial • State’s top-of-page banner
Ad Size Partner Rate Ad Network Impressions Lead Counts Full Page, 4-Color $26,471 4,000,000 3,000 1/2 Page, 4-Color $15,883 3,000,000 2,000 Backpacker
• 92% of readers have taken a domestic trip which included backpacking, hiking and other outdoor activities • 90% have taken a 1+ day domestic trip in the past year
• Program Highlights Co-Op Section Example: Travel Oregon • Special Travel section • National circulation: 340,000 • With each ad purchased, receive an advertorial of the same size
Ad Size 2013 Rate 2014 Rate Full Page, 4-Color + Full Page Advertorial $12,442 $12,815 1/2 Page, 4-Color + 1/2 Page Advertorial $8,990 $9,260
* If interested in buying an ad outside of the special Georgia advertising section, please see appendix. HISTORY BUFFS PRINT OPTIONS Weider History Group
• Titles include: • American History: Paid circulation of 53,000. The leading popular magazine devoted to exploring the rich texture of the American Experience.
• America’s Civil War: Paid circulation of 37,000. The leading Civil War magazine delivering authoritative insights into the epic struggle that nearly tore the Union apart.
• CIVIL WAR TIMES: Paid circulation of 53,000. CIVIL WAR TIMES delivers the thrilling living history of America’s greatest internal struggle.
Weider History Group
• To commemorate the 150th anniversary of the American Civil War, Weider History Group offers the following overview of the 2013/2014 program • OPTION 1: $22,871 • Program Highlights: a year long multi-media program including • Full Page ad in American History, America’s Civil War and Civil War Times (issue dates to be determined by the client) • Adjacent advertorial • Year-long web presence on historynet.com with a listing in Heritage Travel Directory • Creative development included • Ad serving fees negotiable based on level of investment • One spread in the 1863 Special Issue published in • Program Highlights • National circulation: 275,000 • Dedicated Section Opener Advertorial with custom content and relevant travel copy and photography • Advertorial themes may be ($24,413 value) • The Georgia Itinerary: Spotlighting events and festivals throughout the state • Georgia Harvest: A complete food tour of Georgia, from Savannah seafood to Thomasville quail to Vidalia onions • Adventure Abounds in Georgia: A sportsman’s guide to Georgia’s endless sporting opportunities • For every 3 pages sold, G&G will feature 1 page of advertorial Ad Size 2013 Rate 2014 Rate Full Page, 4-Color ad only $22,953 $26,945 Full Page, 4-Color + Full Page Advertorial $28,694 $33,724 1/2 Page, 4-Color ad only $13,198 $15,512 1/2 Page, 4-Color + 1/2 Page Advertorial $16,498 $19,391 Garden & Gun Added Value • Added Value • Based on full and half page advertising (with advertorial rates), G&G will create custom advertorial adjacencies, including copy points and photography provided by advertiser (value: $24,413 / $14,037) • In-book Destinations listing: Dedicated quarter-page in-book unit to spotlight all participating advertisers with name, phone, and URL (value: $3,000 per participant) • Online Destinations listing, G&G’s online travel directory, for 2 months with photograph, copy and link to partner website • Each advertiser receives highlighted listing, complete with photographs and copy as provided by advertiser, on Live the Life, G&G’s online directory. Listings live for three (3) months on gardenandgun.com/live-the-life (value: $2,000/month) • Run of Site Advertising: Each Full Page and 1/2 Page advertiser will receive ROS banner ads to rotate on gardenandgun.com for: • Full Page: 600,000 impressions • Half Page: 300,000 impressions Meredith Program: Georgia TripScapes • Integrated Program for GDEcD and partners with Better Homes &Gardens, Family Circle, Ladies' Home Journal and Everyday With Rachel Ray • The goal of the program is to educate consumers on all that Georgia has to offer through contextually relevant editorial landscape • Program Highlights • Inclusion in multi-page insert in the May 2014 issues of Better Homes and Gardens, Family Circle, Ladies' Home Journal and Everyday With Rachel Ray magazines • Total print circulation (GA, FL, AL, SC, NC, TN) 632,400 • Minimum requirements: must have at least 3 1/2 Pages of partners (RTA and Co-Op) • Rates: • Full Page, 4-Color: $22,924 • 1/2 Page, 4-Color: $17,127 • Travel Directory: $5,161 • Added Value • In-book and online reader service listing for each ad Meredith Regional Print • Brand ads featured in Better Homes and Gardens, Family Fun, Family Circle and Ladies' Home Journal • Distribution within the Travel South region, reaching our audience in a trusted environment • Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia • Holding 2013 rates in 2014 Publication Circulation Full Page Rate 1/2 Page Rate Better Homes and Gardens 1,542,100 $83,588 $48,491 Ladies’ Home Journal 679,000 $25,892 $15,297 Family Circle 742,400 $34,408 $19,785 Everyday With Rachel Ray 242,300 $22,500 n/a OUTDOOR/RADIO/TV OPTIONS Outdoor in Georgia UNIT RATE UNIT # OF PERIOD TRAVEL REGION MEDIA TYPE SIZE (H x W) # OF UNITS PER PERIOD PRODUCTION PERIODS TYPE (CLIENT NET) COST (NET) Historic High Country Bulletin Varies 1 $700-$1400 1.0 4 Weeks $223-$890/unit Northeast Georgia Mountains Bulletin Varies 1 $800-$1200 1.0 4 Weeks $223-$890/unit Atlanta Metro Bulletin Varies 1 $100-$8000 1.0 4 Weeks $223-$890/unit Presidential Pathways Bulletin Varies 1 $600-$2000 1.0 4 Weeks $223-$890/unit Historic Heartland Bulletin Varies 1 $800-$2000 1.0 4 Weeks $223-$890/unit Classic South Bulletin Varies 1 $800-$2000 1.0 4 Weeks $223-$890/unit Poster 10'6" x 22'9" 1 $500-$800 1.0 4 Weeks $74 Plantation Trace Bulletin Varies 1 $800-$1000 1.0 4 Weeks $223-$890/unit Magnolia Midlands Bulletin Varies 1 $800-$1000 1.0 4 Weeks $223-$890/unit The Georgia Coast Bulletin Varies 1 $800-$3000 1.0 4 Weeks $223-$890/unit Poster 10'6" x 22'9" 1 $500-$800 1.0 4 Weeks $74 Notes: In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production. 4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights. Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production. This cost out represents planning rates per market and is proprietary information.Actual rates will be based on inventory and market conditions at time of RFP. Outdoor in Surrounding States AVG UNIT DEC AVG UNIT 7-DAY UNIT RATE UNIT MEDIA SIZE # OF # OF PERIOD MARKETS OF ORIGINATION (WHERE EOI (WHERE PER PERIOD PRODUCTION CPM TYPE (H x W) UNITS PERIODS TYPE AVAILABLE) AVAILABLE) (CLIENT NET) COST (NET) Birmingham, AL Bulletin Varies 1 321,053 $5,446 1.0 4 Weeks $223-$890/unit $4 Poster 10'6" x 22'9" 1 40,000 $1,030 1.0 4 Weeks $74 $6 Jacksonville, FL Bulletin Varies 1 40,400 $3,600 1.0 4 Weeks $223-$890/unit $3 Poster 10'6" x 22'9" 1 21,900 $970 1.0 4 Weeks $74 $2 Orlando-Daytaona Beach, FL Bulletin Varies 1 39,000 $5,500 1.0 4 Weeks $223-$890/unit $5 Poster 10'6" x 22'9" 1 24,400 $1,500 1.0 4 Weeks $74 $2 Tallahasee, FL Bulletin Varies 1 63,733 $2,000 1.0 4 Weeks $223-$890/unit $8 Poster 10'6" x 22'9" 1 50,730 $800 1.0 4 Weeks $74 $4 Tampa Bay, FL Bulletin Varies 1 48,600 $4,129 1.0 4 Weeks $223-$890/unit $3 Poster 10'6" x 22'9" 1 23,600 $775 1.0 4 Weeks $74 $1 Charlotte, NC Bulletin Varies 1 56,000 $7,500 1.0 4 Weeks $223-$890/unit $5 Poster 10'6" x 22'9" 1 15,000 $2,200 1.0 4 Weeks $74 $5 Greenville-Spartanburg-Ashville,NC-SC Bulletin Varies 1 59,000 $5,500 1.0 4 Weeks $223-$890/unit $3 Poster 10'6" x 22'9" 1 12,000 $770 1.0 4 Weeks $74 $2 Raleigh Durham, NC Bulletin Varies 1 25,000 $5,500 1.0 4 Weeks $223-$890/unit $8 Poster 10'6" x 22'9" 1 8,000 $950 1.0 4 Weeks $74 $4 Charleston, SC Bulletin Varies 1 165,738 $6,300 1.0 4 Weeks $223-$890/unit $10 Poster 10'6" x 22'9" 1 61,216 $900 1.0 4 Weeks $74 $4 Nashville, TN Bulletin Varies 1 92,000 $4,180 1.0 4 Weeks $223-$890/unit $2 Poster 10'6" x 22'9" 1 14,000 $800 1.0 4 Weeks $74 $2 Knoxville, TN Bulletin Varies 1 182,436 $3,465 1.0 4 Weeks $223-$890/unit $5 Poster 10'6" x 22'9" 1 65,465 $780 1.0 4 Weeks $74 $3 Chattanooga, TN Bulletin Varies 1 100,691 $3,100 1.0 4 Weeks $223-$890/unit $8 Poster 10'6" x 22'9" 1 45,620 $775 1.0 4 Weeks $74 $4 Notes: In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production. 4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights. Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production. This cost out represents planning rates per market and is proprietary information. Actual rates will be based on inventory and market conditions at time of RFP. Radio: Regional Reps • Localized radio reaching each specific region • Stations specific to each region will minimize the spill into surrounding regions • Program Highlights • News/Weather sponsorships • :15-seconds • Example: (after the weather is read): “This weather report brought to you by XXX.” followed by :15-seconds of provided copy • The following program represents 1-week of News/Weather Sponsorships • May purchase as many weeks as desired • This proposal is the minimum recommended levels to adequately cover the region, additional spots may be purchased to increase the reach if desired Radio: Regional Reps METRO/ Radio Spot Weekly Cost Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL ATLANTA METRO RADIO GA Atlanta, GA Atlanta Metro All WSB-FM 98.5 AC :15 15 $180 $2,700 ATLANTA METRO RADIO $2,700 METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL CLASSIC SOUTH RADIO GA Non-Metro Classic South Johnson WDBN-FM 107.9 Classic Rock :15 15 $8 $122 GA Non-Metro Classic South Greene WDDK-FM 103.9 Oldies :15 15 $9 $135 GA Non-Metro Classic South Jenkins WHKN-FM 94.9 Country :15 15 $13 $189 SC Augusta GA Classic South Aiken WKXC-FM 99.5 Country :15 15 $41 $608 GA Non-Metro Classic South Jackson WNGC-FM 106.1 Country :15 15 $45 $675 GA Non-Metro Classic South Laurens WQZY-FM 95.9 Country :15 15 $19 $284 GA Non-Metro Classic South Wilkes WSGC-FM 105.3 Country :15 15 $11 $162 GA Non-Metro Classic South Wilkinson WVKX-FM 103.7 Urban Contemp :15 15 $16 $243 GA Non-Metro Classic South Emanuel WXRS-FM 100.5 Country :15 15 $17 $257 CLASSIC SOUTH RADIO $2,673 METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL GEORGIA COAST RADIO GA Savannah GA Georgia Coast Effingham WEAS-FM 93.1 Urban Contemp :15 15 $18 $270 GA Non-Metro Georgia Coast McIntosh WHFX-FM 107.7 Rock :15 15 $14 $203 GA Non-Metro Georgia Coast Camden WKBX-FM 106.3 Country :15 15 $9 $135 GA Non-Metro Georgia Coast Pierce WKUB-FM 105.1 Country :15 15 $9 $135 GA Non-Metro Georgia Coast Coffee WOKA-FM 106.7 Country :15 15 $12 $176 SC Non-Metro Georgia Coast Beaufort WUBB-FM 106.9 Country :15 15 $39 $581 GEORGIA COAST RADIO $1,499 Radio: Regional Reps METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL HISTORIC HEARTLAND RADIO GA Macon GA Historic Heartland Bibb WDEN-FM 99.1 Country :15 15 $36 $540 GA Non-Metro Historic Heartland Baldwin WKZR-FM 102.3 Country :15 15 $7 $108 GA Non-Metro Historic Heartland Putnam WMGZ-FM 97.7 Hot AC :15 15 $5 $68 GA Non-Metro Historic Heartland Morgan WMOQ-FM 92.3 Classic Country :15 15 $7 $101 GA Non-Metro Historic Heartland Jackson WNGC-FM 106.1 Country :15 15 $45 $675 GA Atlanta, GA Historic Heartland Fulton WSB-FM 98.5 AC :15 15 $180 $2,700 GA Non-Metro Historic Heartland Clarke WXAG-AM 1470 Black Gospel :15 15 $14 $203 HISTORIC HEARTLAND RADIO $4,394 METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL HISTORIC HIGH COUNTRY RADIO GA Non-Metro Historic High Country Chattooga WATG-FM 95.7 Classic Hits :15 15 $7 $101 GA Chattanooga TN Historic High Country Hamilton WDEF-FM 92.3 AC :15 15 $41 $608 GA Non-Metro Historic High Country Polk WGAA-AM 1340 Classic Hits :15 15 $7 $101 GA Non-Metro Historic High Country Gilmer WLJA-FM 101.1 Classic Country :15 15 $10 $149 GA Non-Metro Historic High Country Fannin WPPL-FM 103.9 Country :15 15 $6 $95 GA Non-Metro Historic High Country Floyd WQTU-FM 102.3 AC :15 15 $16 $243 GA Non-Metro Historic High Country Gordon WRBF-FM 104.9 Classic Rock :15 15 $18 $270 GA Atlanta, GA Historic High Country Fulton WSB-FM 98.5 AC :15 15 $180 $2,700 GA Atlanta, GA Historic High Country Polk WTSH-FM 107.1 Country :15 15 $36 $540 GA Non-Metro Historic High Country Haralson WWGA-FM 98.9 Classic Hits :15 15 $10 $154 GA Non-Metro Historic High Country Whitfield WYYU-FM 104.5 AC :15 15 $12 $176 HISTORIC HIGH COUNTRY RADIO $5,136 Radio: Regional Reps METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL MAGNOLIA MIDLANDS RADIO GA Non-Metro Magnolia Midlands Appling WBYZ-FM 94.5 Country :15 15 $5 $68 GA Macon GA Magnolia Midlands Bibb WDEN-FM 99.1 Country :15 15 $36 $540 GA Non-Metro Magnolia Midlands Wayne WIFO-FM 105.5 Country :15 15 $7 $111 GA Non-Metro Magnolia Midlands Toombs WLYU-FM 100.9 Country :15 15 $5 $81 GA Non-Metro Magnolia Midlands Evans WMCD-FM 107.3 Talk :15 15 $14 $216 GA Non-Metro Magnolia Midlands Telfair WMCG-FM 104.9 Classic Country :15 15 $11 $162 GA Non-Metro Magnolia Midlands Tattnall WOAH-FM 106.3 Urban Contemp :15 15 $5 $68 GA Non-Metro Magnolia Midlands Atkinson WPNG-FM 101.9 CHR :15 15 $12 $176 GA Non-Metro Magnolia Midlands Laurens WQZY-FM 95.9 Country :15 15 $19 $284 GA Non-Metro Magnolia Midlands Tattnall WRBX-FM 104.1 S Gospel :10 15 $9 $135 GA Non-Metro Magnolia Midlands Coffee WULS-FM 103.7 S Gospel :15 15 $9 $135 GA Non-Metro Magnolia Midlands Coffee WVOH-FM 93.5 Classic Hits :15 15 $12 $176 GA Non-Metro Magnolia Midlands Bulloch WWNS-AM 1240 News :15 15 $13 $189 GA Non-Metro Magnolia Midlands Telfair WYSC-FM 102.7 Hot AC :15 15 $16 $243 MAGNOLIA MIDLANDS RADIO $2,582 METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL NE GEORGIA MOUNTAINS RADIO GA Non-Metro NE GA Mountains Habersham WCON-FM 99.3 Country :10 15 $18 $270 GA Non-Metro NE GA Mountains Hart WKLY-AM 980 Classic Country :15 15 $8 $122 GA Non-Metro NE GA Mountains Franklin WLHR-FM 92.1 Country :15 15 $13 $196 GA Non-Metro NE GA Mountains Stephens WNEG-AM 630 Oldies :15 15 $9 $142 GA Non-Metro NE GA Mountains Jackson WNGC-FM 106.1 Country :15 15 $45 $675 GA Non-Metro NE GA Mountains Rabun WRBN-FM 104.1 AC :15 15 $11 $162 GA Atlanta, GA NE GA Mountains Fulton WSB-FM 98.5 AC :15 15 $180 $2,700 NE GEORGIA MOUNTAINS RADIO $4,266 Radio: Regional Reps METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL PLANTATION TRACE RADIO GA Non-Metro Plantation Trace Cook WDDQ-FM 92.1 Talk :10 15 $27 $405 GA Non-Metro Plantation Trace Seminole WGMK-FM 106.3 Oldies :15 15 $7 $108 GA Valdosta GA Plantation Trace Lowndes WQPW-FM 95.7 AC :15 15 $14 $203 GA Non-Metro Plantation Trace Atkinson WKAA-FM 99.5 Country :15 15 $14 $203 GA Non-Metro Plantation Trace Coffee WKZZ-FM 92.5 CHR :15 15 $12 $176 GA Non-Metro Plantation Trace Decatur WMGR-AM 930 Oldies :15 15 $7 $108 AL Dothan AL Plantation Trace Houston WOOF-FM 99.7 AC :15 15 $41 $608 GA Albany GA Plantation Trace Dougherty WQVE-FM 101.7 Urban AC :15 15 $9 $135 GA Non-Metro Plantation Trace Ben Hill WRDO-FM 96.9 Soft AC :15 15 $12 $176 GA Non-Metro Plantation Trace Thomas WSTT-AM 730 Black Gospel :15 15 $16 $243 GA Non-Metro Plantation Trace Thomas WTUF-FM 106.3 Classic Country :15 15 $9 $135 PLANTATION TRACE RADIO $2,498 METRO/ Radio Spot Weekly Cost RTA Weekly ST Non-Metro RTA REGION County Station Freq Format Length # of Spots Per Spot TOTAL PRESIDENTIAL PATHWAYS RADIO GA Columbus GA Presidential Pathways Muscogee WCGQ-FM 107.3 CHR :10 15 $14 $203 GA Non-Metro Presidential Pathways Sumter WDEC-FM 94.7 AC :15 15 $16 $236 GA Macon GA Presidential Pathways Bibb WDEN-FM 99.1 Country :15 15 $36 $540 GA Non-Metro Presidential Pathways Meriwether WFDR-FM 94.5 Country :15 15 $9 $135 GA Non-Metro Presidential Pathways Sumter WISK-FM 98.7 Country :15 15 $16 $236 GA Non-Metro Presidential Pathways Dooly WMGB-FM 95.1 CHR :15 15 $18 $270 GA Atlanta, GA Presidential Pathways Fulton WSB-FM 98.5 AC :15 15 $180 $2,700 GA Non-Metro Presidential Pathways Upson WTGA-FM 101.1 Soft AC :15 15 $14 $203 PRESIDENTIAL PATHWAYS RADIO $4,523 Georgia Public Broadcasting • 2.6MM Georgians watch each week • 1.6MM Atlantans watch each week • 46% have stayed 10+ days in a hotel in the past 12 months • 41% have taken 3+ domestic flights in the past 12 months • PBS was voted #1 most trusted institution in the nation for 10th consecutive year • 242K viewers dine out at least twice per week • Program highlights • Broadcast: TV and Radio spots • Production included • Digital banners Georgia Public Broadcasting • Options include: • :15 TV spots • Creation/production of TV spots • 35-word Radio spots • 300x250 dedicated digital banner on GPB.org • Final schedules TBD Media Placement Description Option 1: Option 2: Option 3: $6,629 $8,799 $17,598 :15 TV spots Primetime 10 spots 15 spots 30 spots TV spot creation Production of the :15 TV spot Included Included Included 35-word Radio spots ROS spots 10 spots 15 spots 30 spots 300x250 digital banner on GPB.org Run of Site 6 months 6 months 12 months Bonus :15 TV spots on Travel and Kids 20 spots 40 spots 60 spots Meredith Let's Go TV Integration • “Let's Go” in Atlanta & Company and 11Alive News on WXIA in Atlanta • Christine van Blokland will film and create a 2-minute Georgia integrated travel segment for each of the participating Georgia Travel Regions • Option 1: $17,153 • Minimum 2-day shoot, 4 locations per day, production of segment • 10 airings of 2-minute segment, divided between Atlanta & Company and 11Alive News • B-roll footage • Market Overlay: $10,589 additional per market • 10 airings of the 2-minute segment to air in an additional market. Market options are: • Birmingham • Columbia • Greenville/Spartanburg • Valdosta • Auburn • Chattanooga APPENDIX Southern Living • Partner rates for ads outside the special sections • Circulation: GA, FL, TN, SC, AL: 975,000 • Rates include a 36% discount Ad Size 2013 Rate 2014 Rate Full Page, 4-Color $58.543 $60,300 1/2 Page, 4-Color $33,437 $34,440 Backpacker • Program Highlights • National circulation: 340,000 • 68% rate discount • Added Value for 3x Full Page, 4-Color ads • Inclusion in 3 e-Newsletters • 160x600 ad within e-news • 150,000 impressions per newsletter 450,000 total Ad Size 2013 Rates 2014 Rates Full Page, 4-Color 1x $13,765 $14,178 Full Page, 4-Color 3x $13,236 $13,633 1/2 Page, 4-Color 1x $9,795 $10,089 1/2 Page, 4-Color 3x $9,424 $9,707 DIGITAL OPTIONS Publisher Category Timing Collinson Primary Targets Fall 2013, Spring 2014, Fall 2014 DreamPlanGo Primary Targets 3,4,5 Month Flights Collective Primary Targets Varies MNI Networks Primary Targets Fall 2013 Trip Advisor Primary Targets TBD Summary Of Scripps Network Primary Targets TBD Say Media Primary Targets Fall 2013, Spring 2014, Fall 2014 Meredith Primary + Epicurean TBD Southern Living Primary + Epicurean Fall 2013 Digital AJC.com Resident Specific TBD CENTRO Resident Specific Fall 2013, Spring 2014, Fall 2014 USA Today.com News & Weather Fall 2013 Options Weatherbug News & Weather Spring 2014 Quantcast Data & Network Fall 2013 ValueClick Data & Network Fall 2013, Spring 2014, Fall 2014 Rock You Data & Network Fall 2013, Spring 2014, Fall 2014 SpotXChange Video TBD Permission Data Lead Generation TBD Primary Target Media •W25-54, married with children who enjoy travel to the • Collinson Southeast • DreamPlanGo • They are predominantly making the vacation decisions for the family; however, their children • Trip Advisor have a large impact on where they go/what they do when they get there. • Scripps Network • Family vacations remain priority in spite of • economy, even brief family vacations are a Say Media necessity. • MNI Networks •Enjoy doing research online prior to going on vacation — looking for the best deals but also researching to be sure the • Collective vacation will meet their expectations on convenience and uniqueness. It’s less about cutting back on expenditures and more about spending smarter. Collinson • All options are for standard .jpg and/or flash ad sizes. Hosted rich media (PointRoll) is supported. • All campaigns are geographically and demographically targeted. Behavioral targeting is also available. • We optimize manually and are very flexible on all aspects of the planned placement. • All placements are guaranteed above the fold. • Serving fees are not included in the rate. • We can accept tags from Doubleclick or any other vendors. • We are contracted with several networks that we have solid relationships with. We run consistently every month. Primary Collinson Contd. Online Banner Network Flight Dates Number of Impressions Total Cost Fall 2013, Spring 2014 and/or Option 1 600,000 impressions per flight $3,172.50 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 2 1 million impressions per flight $5,287.50 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 3 2.1 million impressions per flight $10,575.00 per flight Fall 2014 Mobile Banner Network Flight Dates Number of Clicks Total Cost Fall 2013, Spring 2014 and/or Option 1 3,000 clicks per flight $3,172.50 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 2 5,000 clicks per flight $5,287.50 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 3 10,526 clicks per flight $10,575.00 per flight Fall 2014 • Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired. • Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner Primary Collinson Contd. Pre-roll Video Flight Dates Number of Clicks Total Cost Fall 2013, Spring 2014 and/or Option 1 2,500 clicks per flight $7,931.25 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 2 3,390 clicks per flight $10,575.00 per flight Fall 2014 • Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened to zip code level if desired. Online & Mobile Banner Package Flight Dates Number of Mobile Clicks Total Cost Fall 2013, Spring 2014 and/or Option 1 2,000 clicks per flight $5,287.50 per flight Fall 2014 Fall 2013, Spring 2014 and/or Option 2 5,000 clicks per flight $10,575.00 per flight Fall 2014 • Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner • Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired. • Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner Primary DreamPlanGo • DreamPlanGo is a website and social media community that inspires people to travel and discover new places. • Audience: Over 420,000 highly-engaged travel enthusiasts • Engagement: Fresh, daily content and an exploding social media community • Experience: Client successes include Air France, Carnival Cruise Lines, Caesar’s and many more. Package 1 Package 2 Package 3 1 Custom Feature Article 1 Custom Feature Article 1 Integrated Content Feature Page - Enhanced Photo Gallery w/ up to 5 images - Enhanced Photo and Video Gallery units Includes 590x320 photo - - Custom developed ads and widgets 1,200 Guaranteed, Unique Consumers 2,250 Guaranteed, Unique Consumers Minimum 5,720 Unique Consumers Additional Campaign Promotion: - 2 Promotions to Facebook, Twitter & Pinterest Campaign Consultation & Strategy Campaign Consultation & Strategy Campaign Consultation & Strategy Expert Team Expert Team Expert Team - Dedicated Account Manager - Dedicated Account Manager - Dedicated Account Manager - Senior Copywriter - Senior Copywriter - Senior Copywriter - Senior Designer 3 month flight (campaign support) 4 month flight (campaign support) 5 month flight (campaign support) - Detailed engagement & performance reporting - Detailed engagement & performance reporting - Detailed engagement & performance reporting - Performance review and creative optimizations - Performance review and creative optimizations - Performance review and creative optimizations Total Investment: $3,172.50 Total Investment: $5,287.50 Total Investment: $10,575 Primary Collective CONTENT AUDIENCE MULTI-SCREEN CREATIVE & HIGH IMPACT INNOVATION RESEARCH High impact placements and engaging creative Cross-media innovation Strategic measurement solutions including exclusive solutions with all major Premium content Streamlined services Data sciences and relationship w/ Rentrak partners relationships audience targeting across all platforms expertise Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Total Structure Audience Optimizations to the most responsive audiences with Look- A-Like Modeling and Site Retargeting Standard Flash Collective 09/01/13 12/31/13 CPM $5,287.50 Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, 300x250, 728x90, 160x600 2,222,222 MS, NC, SC, TN, VA, WV) Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Total Structure Audience Optimizations to the most responsive audiences with Look- 5/31/2014 A-Like Modeling and Site Retargeting Standard Flash 2/1/2014 or Collective or CPM $2,643.75 Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, 300x250, 728x90, 160x600 9/1/2014 1,111,111 12/31/2014 MS, NC, SC, TN, VA, WV) Primary Data Collective Contd. Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Total Structure Custom Audience Profile: Southern Traveling Mom Demo Targeting: Women 25-54 w/ Children, HHI $50k+ Behavioral Targeting: Frequent Southeast Travelers, Family Planners, Bargain Hunters, Family Oriented Social Targeting: Parents of Children and Teens, Active Online Participant, Heavy commenting and sharing of family and travel, discuss Southeast travel Search Targeting: Individuals searching for long-weekend getaways, staycations, family Standard Flash 2/1/2014 or 5/31/2014 or CPM $5,287.50 events and summer activities, Southeastern & Georgia-specific travel destinations 300x250, 728x90, 160x600 9/1/2014 12/31/2014 1,470,588 Purchase Targeting: In-market Georgia Travelers, Recent Purchasers of local vacation packages, theme park tickets, water park tickets and museum passes. Competitive Conquesting: Individuals researching travel in neighboring states Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and Site Retargeting Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV) Collective Custom Audience Profile: Southern Travelers Demo Targeting: Adults 25-54 Behavioral Targeting: Frequent Southeast Travelers, Travel Enthusiasts, Foodies, Golf Enthusiasts, History Buffs and Adventure Seekers Social Targeting: Young Adventurous Adults who are Active Online Participant, Heavy commenting and sharing of family and travel, discuss Southeast travel Search Targeting: Individuals searching for long-weekend getaways, staycations, family Standard Flash 2/1/2014 or 5/31/2014 or CPM $5,287.50 events and summer activities, Southeastern & Georgia-specific travel destinations 300x250, 728x90, 160x601 9/1/2014 12/31/2014 1,470,588 Purchase Targeting: In-market Georgia Travelers, Recent Purchasers of local vacation packages, theme park tickets, water park tickets and museum passes. Competitive Conquesting: Individuals researching travel in neighboring states Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and Site Retargeting Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV) $10,575.00 Totals Primary Data MNI Ad Network • MNI Ad Network Snapshot • Monthly Unique Visitors: 148 million • Total Reach: 67% • Monthly Page Views: 5.7 billion • Average Minutes per Visit: 5.5 • Male / Female: 48% / 52% • HHI $75,000+: 48% • Spongecell Creative – Great for Resale Source: comScore, January 2013. Total Net Start Property Name Market Creative Execution Placement Ad Unit Size Total Impressions End Date Investment Date 300x250, Demo Target: W25-54, married with children 728x90, 581,395 09/01/13 09/30/13 in the Household 160x600 300x250, Contextual Targeting: Family & Parenting, 728x90, 431,034 09/01/13 09/30/13 Travel, Food & Beverage, Sports 160x600 AL, AR, GA, KY, LA, MS, MNI Ad Network SpongeCell NC, SC, TN, VA, WV 300x250, Custom Channel: Travel, News, Food, Active 728x90, 431,034 09/01/13 09/30/13 Lifestyle 160x600 Custom Audience: In market for family 300x250, vacations and frequent travelers (Includes 728x90, 43,304 09/01/13 09/30/13 RTG) 160x600 Media Totals: 1,486,768 $10,575.00 Primary Trip Advisor • Partner package 1: • Georgia Destination Content Rotation (Channel Rotation) • AL, SC, NC, TN, MS Destination Content Rotation with GA IP's • Rotation within State level Fixed DMO Sponsorship • $10,575 per partner • Partner package 2: • Georgia Destination Content Rotation (Channel Rotation) • AL, SC, NC, TN, MS Destination Content Rotation with GA IP's • $5,287.50 per partner • Partner package 3: • Georgia Destination Content Rotation (Channel Rotation) • $3,172.50 per partner Primary Scripps Network $5,287.50 $10,575.00 • TravelChannel.com ROS • TravelChannel.com media Targeted and ROS media • Behavioral Targeting • Behavioral Targeting based on desired based on desired audiences (slide 13) audiences (slide 13) • Run of Network media • Run of Network media 408K impressions 830K impressions Primary Say Media Primary Say Media Contd. Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagements Total Notes AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 3,614 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 1,807 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 3,614 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed. Total: 9,035 $15,862.50 Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagements Total Notes AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 2,410 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 1,205 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 2,410 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed. Total: 6,025 $10,575.00 Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagements Total Notes AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 1,205 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 602 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 1,205 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed. Total: 3,012 $5,287.50 Placement/Section Unit/Size Start Date End Date Cost Structure Net Engagements Total Notes AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.13 12.31.13 CPE 753 Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 2.01.14 5.30.14 CPE 301 Spark Video is billed on Cost Per Engagement. Engagements are guaranteed. AdFrames Display_Mothers, 25-54 + Geo 300x600 9.01.14 12.31.14 CPE 753 Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed. Total: 1,807 $3,172.50 Primary EPICUREAN + PRIMARY Meredith • Elevate your brand offerings among the areas most visited by Meredith’s loyal daily readers. • Run-of-network inventory, lowest CPM, no manual targeting • 300x250 and 728x90 ad units are optimized on the fly to maximize click through rates and appear in highest performing areas • Sites: available across Meredith Digital Site Placement Start Date End Date Placement Size Impressions Cost Custom Sweepstakes (includes promotional unit Meredith Digital TBD TBD - - creation)_Production Meredith Digital Sweepstakes Promotional Media_300x250 (Geo-targeted to: ) TBD TBD 300x250 150,000 Meredith Digital Sweepstakes Promotional Media_728x90 (Geo-targeted to: ) TBD TBD 728x90 150,000 Best Performing Channel Targeting on Meredith Digital_Geo- Meredith Digital TBD TBD 300x250 333,561 Targeted to: TBD_300x250 Best Performing Channel Targeting on Meredith Digital_Geo- Meredith Digital TBD TBD 728x90 333,561 Targeted to: TBD_728x90 GRAND TOTAL 967,122 $13,218.75 Epicurean Primary Meredith Contd. Site Placement Start Date End Date Placement Size Impressions Rate Cost Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 300x250 455,373 $11.40 Digital_Geo-Targeted to: TBD _300x250 Best Performing Channel Targeting on Meredith Meredith Digital TBD TBD 728x90 455,373 $10.56 Digital_Geo-Targeted to: TBD_728x90 GRAND TOTAL 910,746 $10.98 $10,575.00 Epicurean Primary Southern Living • They Fit Your Target • 1 in 6 are women 25-54, married with any children • They are 51% more likely than the average U.S. to have visited the Southeast L2Y • 57% more likely to plan a leisure trip online L30D • 30% reside in your target states of AL, AR, GA, KY, LA, MS, NC, SC, TN, VA and WV • They Are Frequent Travelers • 42% are members of an airline reward program • 33% are members of a hotel reward program • Nearly 1 in 3 have stayed at a hotel/motel for vacation L3M • 58% more likely than the average U.S. online consumer to have flown for a domestic vacation L3M • They Are Likely to Shop Online for Travel Products • 55% do any online travel shopping • 39% shop for hotel/motel reservations • 38% shop for airline tickets/reservations • 92% more likely to shop for vacation packages • 58% more likely to shop for car rental Description Ad Unit Start Date End Date Cost Type Impressions Total Cost Comprehensive Banner rotation across SouthernLiving.com, 728x90 9/1/2013 10/31/2013 CPM 507,692 Geo-targeted to AL, FL, GA, SC, TN Comprehensive Banner rotation across SouthernLiving.com, 300x250 9/1/2013 10/31/2013 CPM 493,269 Geo-targeted to AL, FL, GA, SC, TN 1,000,962 $15,862.50 Epicurean Primary GEORGIA RESIDENT SPECIFIC AJC.com • 95+ million average monthly page views • 23 million average monthly visits • 59% of AJC readers and AJC.com visitors stay overnight in other parts of GA • 58% stayed overnight at the Georgia Coast • 58% stayed overnight in North Georgia Mountains • 58% stayed overnight in the Atlanta Metro area Date Section Ad Size Impressions Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 300,000.00 Target ads Totals $3,172.50 Date Section Ad Size Impressions Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 500,000.00 Target ads Wednesday Travel Newsletter Text Link 20,000 opt in users NA 1 Wednesday per month Totals $5,287.50 Date Section Ad Size Impressions Cost Notes Travel/Entertain ajc.com Behavioral Behavioral Monthly Targeted ads 300x250 / 728x90 500,000.00 Target ads ajc.com Behavioral Weekend Sliding 24 Hours Targeted ads Sliding Billboard Est. 500,000 Billboard- 24 hrs Wednesday Travel Newsletter Text Link 21,000 opt in users NA 1 Wednesday per month Totals $10,575.00 Resident Specific CENTRO • What is the Centro Brand Exchange • The Centro Brand Exchange is an invite-only exchange that provides access to local sites. • Benefits / Advantages • Simplified multi-market local buys • Ability to apply advanced audience targeting • Efficiently priced inventory that compliments site direct and/or high impact campaigns Resident Specific CENTRO Contd. Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Total BrandExchange.net National 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 1,025,846 160x600 728x90, BrandExchange.net National ROS: Market List (Feb-May 14) 300x250, 02/01/2014 05/31/2014 CPM 1,025,538 160x600 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 14) 300x250, 09/01/2014 12/31/2014 CPM 1,025,538 160x600 SUBTOTAL: 3,076,922 $10,575.00 Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Total BrandExchange.net National 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 769,231 160x600 728x90, BrandExchange.net National ROS: Market List (Feb-May 14) 300x250, 02/01/2014 05/31/2014 CPM 769,231 160x600 SUBTOTAL: 1,538,462 $5,287.50 Site Market Placement Unit/Size Start Date End Date Cost Structure Net IMPS Total BrandExchange.net National 728x90, BrandExchange.net National ROS: Market List (Sept-Dec 13) 300x250, 09/01/2013 12/31/2013 CPM 923,077 160x600 SUBTOTAL: 923,077 $3,172.50 Resident Specific NEWS & WEATHER USA Today.com • USA TODAY Travel is the trusted source of the most up-to- date travel news, information, inspiring destination content and tips to help the influential on-the-go consumer navigate their daily lives. Cost Type Website Webpage Ad Slot Targeting Start Date End Date Impressions Offer Type Net Investment (CPM/CPD/Flat) State - AL, AR, GA, FL, KY, LA, USA Today.com Dual Platform Run of Life 300x250 MS, NC, SC, TN, WV, VA 9/1/2013 12/31/2013 130,000 Standard CPM State - AL, AR, GA, FL, KY, LA, USA Today.com Dual Platform Run of Travel 300x250 MS, NC, SC, TN, WV, VA 9/1/2013 12/31/2013 149,717 Standard CPM State - AL, AR, GA, FL, KY, LA, USA Today.com Dual Platform ROS transition transition MS, NC, SC, TN, WV, VA 9/1/2013 12/31/2013 100,000 Standard CPM State - AL, AR, GA, FL, KY, LA, Gannett Digital RON 300x250 & 728x90 MS, NC, SC, TN, WV, VA 9/1/2013 12/31/2013 595,000 Standard CPM TOTAL: 974,717 $10,575.00 News WeatherBug • People plan their days, travel plans, and rely on severe weather alerting through readily accessible local or global weather information on WeatherBug.com, the WeatherBug Desktop Application and a vast array of mobile devices. Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Total WeatherBug.com Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 230,769 320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 230,769 480x80 Total Spring CPM 461,538 $3,172.50 Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Total WeatherBug.com Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 307,692 Rectangle_WeatherBug Desktop Application & Website Geo-Targeted_Triggered to Inclement WeatherBug.com 300x250 04/01/14 05/25/14 CPM 153,846 Weather Conditions in user's location WeatherBug.com Leaderboard_Geo-targeted_Added Value 728x90 04/01/14 05/25/14 Added Value 25,000 320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 363,636 480x80 320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners - Added Value 04/01/14 05/25/14 Added Value 25,000 480x80 Total Spring CPM 875,175 $5,287.50 News Weather WeatherBug Contd. Site URL Placement/Section Unit/Size Start Date End Date Cost Structure Net IMPS Total WeatherBug.com BrandWrap Leaderboard/Skin_Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 208,333 WeatherBug.com BrandWrap Rectangle_Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 Added Value 104,167 WeatherBug.com Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted 300x250 04/01/14 05/25/14 CPM 461,538 Rectangle_WeatherBug Desktop Application & Website Geo- WeatherBug.com 300x250 04/01/14 05/25/14 CPM 100,000 Targeted_Behaviorally Targeted (specific BT TBD based on Client Request) WeatherBug.com Leaderboard_Geo-targeted_Added Value 728x90 04/01/14 05/25/14 Added Value 75,000 320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners 04/01/14 05/25/14 CPM 545,455 480x80 320x50, 240x40, WeatherBug.com iPhone & Android Application_Geo-targeted Mobile Banners - Added Value 04/01/14 05/25/14 Added Value 75,000 480x80 WeatherBug.com iPad Application_Geo-targeted Banners 728x90, 300x250 04/01/14 05/25/14 CPM 71,429 Total Spring CPM 1,640,922 $10,575.00 News Weather DATA & NETWORK Quantcast • Create a custom Georgia Tourism Audience Model. • Locate and target users to increase overall traffic to Exploregeorgia.com, orders and downloads of the Official State Travel Guide, sign-ups for eNewsletter, and downloads of Partner or regional guides. Cost Site URL Placement/Section Unit/Size Start Date End Date Net IMPS Total Structure Quantcast Georgia Tourism Lookalike Model - Package Variable 09/01/13 12/31/13 CPM 2,500,000 $10,575.00 Quantcast Georgia Tourism Lookalike Model - 160x600 160x600 09/01/13 12/31/13 CPM Quantcast Georgia Tourism Lookalike Model - 300x250 300x250 09/01/13 12/31/13 CPM Quantcast Georgia Tourism Lookalike Model - 728x90 728x90 09/01/13 12/31/13 CPM TOTALS 2,500,000 $10,575.00 Data & Network ValueClick • Display Strategy & Tactics • Audience Targeting: Behavioral targeting to reach Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Buffs, etc. with ValueClick’s Internal Proprietary data, combined with 3rd party data • Lookalike Model Targeting: Find users similar to existing GDEcD travelers • Over-Indexing Channels: Target media to highest-indexing & relevant content channels & sites • Performance Media: Cost-efficiently run your media with great scale across ValueClick’s premium inventory • Site Retargeting: Drive users back to site for repeat visitation & influence qualified consumers to download travel guides, eNewsletter sign ups and/or engage in other areas of the site • Search Retargeting: Target users searching for relevant keywords from your SEM list or competing states • Geo-Targeting: Utilize geo-targeting to find consumers within geographically targeted areas Data & Network ValueClick Contd. Pricing Total Flight Targeting Total Units Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Sep-Dec '13; Feb-May 2,207,792 CPM Buffs + Lookalike Model Targeting + Over-Indexing Demo '14, Sept-Dec '14 Targeted Channels + Site & Search Retargeting Performance Media RON 1,200 CPC TOTAL: 2,208,992 $ 10,575 Pricing Total Flight Targeting Total Units Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Sep-Dec '13; Feb-May 1,000,000 CPM Buffs + Lookalike Model Targeting + Over-Indexing Demo '14, Sept-Dec '14 Targeted Channels + Site & Search Retargeting Performance Media RON 741 CPC TOTAL: 1,000,741 $ 5,288 Pricing Total Flight Targeting Total Units Structure Cost Behavioral Targeting to Mom Vacation Planners, Foodies, Sep-Dec '13; Feb-May Golf Enthusiasts, Young, Active & Adventurous, History 722,892 CPM '14, Sept-Dec '14 Buffs + Lookalike Model Targeting + Over-Indexing Demo Targeted Channels + Site & Search Retargeting TOTAL: 722,892 $ 3,173 Data & Network RockYou • All media will be targeted via Facebook Registration Data to W25-54 • Transparent, safe delivery • Custom alignment with Georgia on My Mind brand messaging • Efficient pricing due to RockYou owning & operating our games • Added Value Vizu Awareness or Intent to Travel to Georgia Survey Placement Size Start End Cost Type Impressions Cost Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 600,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 600,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 200,000 1,400,000 $3,172.50 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 600,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 600,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 200,000 1,400,000 $3,172.50 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 600,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 600,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 200,000 1,400,000 $3,172.50 Data & Network RockYou Contd. Placement Size Start End Cost Type Impressions Cost Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 1,111,111 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 1,111,111 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 400,000 2,622,222 $5,287.50 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 1,111,111 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 1,111,111 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 400,000 2,622,222 $5,287.50 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 1,111,111 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 1,111,111 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 400,000 2,622,222 $5,287.50 Placement Size Start End Cost Type Impressions Cost Flight 1 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 CPM 2,500,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2013 12/31/2013 CPM 2,500,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2013 12/31/2013 AV 1,000,000 6,000,000 $10,575.00 Flight 2 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 CPM 2,500,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 2/1/2014 5/31/2014 CPM 2,500,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 2/1/2014 5/31/2014 AV 1,000,000 6,000,000 $10,575.00 Flight 3 Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 CPM 2,500,000 Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted 300x250 9/1/2014 12/31/2014 CPM 2,500,000 Added Value: Social Ads, Targeted to W25-54, Geo-targeted 728x90 9/1/2014 12/31/2014 AV 1,000,000 6,000,000 $10,575.00 Data & Network VIDEO SpotXchange • 1,000+ brands and 110 million unique visitors per month in more than 45 countries • 95%+ in-stream inventory – PC & mobile • 2nd largest global marketplace of video ad inventory behind Google/YouTube according to comScore • Leader in video RTB - 100% of our video ad inventory is RTB-enabled • 200+ video auctions per day • 1,000+ publishers Video SpotXchange Contd. (CPC) Georgia Tourism Partner Media Plan - $5,150 CPC PLAN Line Item Clicks Total Spend RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 2,861 Total 2,861 $5,287.50 (CPM) Georgia Tourism Partner Media Plan - $5,150 CPM PLAN Line Item Impressions Total Spend 429,167 RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 214,583 Total 643,750 $5,287.50 (CPC) Georgia Tourism Media Plan - $10K CPC PLAN Line Item Clicks Total Spend RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 5,556 Total 5,556 $10,575.00 (CPM) Georgia Tourism Media Plan - $10K CPM PLAN Line Item Impressions Total Spend 833,333 RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting** 416,667 Total 1,250,000 $10,575.00 Video LEAD GENERATION Permission Data • Permission Data will • Find hand raising ‘travelers’ that are interested in visiting Georgia, as well as the nine Regional Travel Associations (RTAs) • Attain their permission to collect their contact information • Validate the data • Deliver it to your database Leads Permission Data Flight Date: September- December 2013 Data Fields Collected: First Name • Option 1: $3,172.50 Last Name • 1,000 Leads Email Address Full Postal • Option 2: $5,287.50 Zip Code • 1,667 Leads Timestamp • Option 3: $10,575.00 IP Address Additional Question 1 • 3,525 Leads Additional Question 2 Geo-Targeting: Alabama Arkansas Georgia Kentucky Lousiana Mississippi North Carolina South Carolina Tennessee Virginia West Virginia Leads OTHER Facebook • Support promotional posts, i.e. festivals or special attractions with page post ads to drive engagement with the post. • Minimum Spend: $3,172.50 • Facebook Page Required SpongeCell • Grant Resale must include SpongeCell creative application. • SpongeCell is included in ValueClick and MNI. Example Creative Prioritize Georgia Tourism Georgia Department of Economic Development FY14 Georgia RTA Co-Op Marketing Program Options – GROUP TOUR Summary of Options Partner Partner Rates Option Print Partner Opportunity Available Timing Minimum Full Page 1/2 Page 1 The Group Travel Leader Special Section with Editorial May 2014 3 $3,582 $2,250 2 Group Tour Magazine Full Page,1/2 Page Fall, Spring 1 $4,730 $3,265 3 Teach & Travel Full Page,1/2 Page 2013: Sep, Nov 1 $5,513 $3,401 2014: Jan, Mar, May, Sep, Nov 4 Selling Long Haul (UK) Option 1: Full Page, 1/2 Page 2013: Nov 1 $5,660 $3,119 2014: Jan, Feb, Nov 5 Selling Long Haul (UK) Option 2: Sponsored Feature with Editorial TBD 1 $7,545 $4,156 6 fvw (Germany) Option 1: Full Page,1/2 Page Fall, Spring 1 $8,005* $5,189* 7 fvw (Germany) Option 2: ITB Daily May 2014 1 -- $4,299* 8 Mills Marketing Group Option 1: Georgia Vacation Bags Annual 1 -- -- 9 Mills Marketing Group Option 2: Trade Show Presence Annual 1 -- -- * Rates subject to change based on currency exchange rate at the time of booking. Contact Information Group Tour Rep Contact Email The Group Travel Leader Kelly Tyner [email protected] Group Tour Magazine Marlene Smith [email protected] Teach & Travel Kary Moening [email protected] Selling Long Haul (UK) Sally Parker [email protected] fvw (Germany) Alison Juranville [email protected] Mills Marketing Group Jeffrey Mills [email protected] GROUP TOUR The Group Travel Leader • Circulation: 20,000 • Program Highlights • Georgia Special Section within May 2014 issue • Each participating region will receive • Editorial about the region, number of editorial pages dependent on ad size • An intro page specific to the region • Minimum of 3 participating regions to create this section • Rates • Full Page, 4-Color: $3,582 • 1/2 Page, 4-Color: $2,250 • Added Value • Editorial written by publication’s editorial staff with photography provided by the region • Full Page advertisers receive 3 pages of editorial • 1/2 Page advertisers receive 2 pages of editorial • Photo slideshow (up to 10 slides) on www.grouptravelleader.com for one year • Up to five itineraries on the Itinerary page on www.grouptravelleader.com for one year • Each co-op advertiser will receive a free Partners Link on their website for one year • One video (640 X 360 pixels) on www.grouptravelleader.com for one year • Partners Link on www.grouptravelleader.com for one year - includes logo and contact info Group Tour Magazine • 545 leads generated in FY13 • Every issue contains editorial specific to Georgia • Reaches tour planners constructing travel itineraries for adult leisure groups • Advertisements, editorial and itineraries clustered by state for maximum impact • Circulation: 15,626 •Added Value • Guaranteed Inquiries/leads • Guaranteed placement within Georgia Editorial • Social Media placements •Additional Added Value for each partner placing 3 or more insertions • Full Web Page on www.grouptourmagazine.com • Editorial available on home page of www.grouptourmagazine.com Frequency 1x Rate 2x Rate 3x Rate 1x Rate 2x Rate 3x Rate Full Page, 4-Color $4,592 $4,133 $3,759 $4,730 $4,256 $4,020 1/2 Page, 4-Color $3,180 $2,862 $2,702 $3,265 $2,947 $2,783 Teach & Travel • Official publication of SYTA, distributed to educators and student travel planners, SYTA members, and SYTA tour operators nationwide, including Canada • Reach SYTA tour operators who plan travel for 2MM+ students and spend $1.5B in travel each year • Program Highlights • 15% discount for STYA members • Total circulation 40,000; published 5x a year (Jan, Mar, May, Sept, Nov) • Added Value • Inclusion in social media post(s) • Placement in the digital issue of the publication • Inclusion in Advertiser Index: name, website, page number of ad 2013 & 2014 Rates 1x Rate 2x Rate 3x Rate Full Page, 4-Color $5,513 $5,313 $4,976 1/2 Page, 4-Color $3,401 $3,233 $2,835 UK: Selling Long Haul • Circulation: 14,925 • OPTION 1 2013 & 2014 Rates 1x Rate 2x Rate 3x Rate • Ad in any/all of the following: • January: Travel South report Full Page, 4-Color $5,660 $5,282 $4,904 • February: Southern States 1/2 Page, 4-Color $3,119 $2,910 $2,700 • November: USA Travel Planner • Rates listed to the right • OPTION 2 • Sponsored dedicated feature on destination profile, attractions, etc. • Space can be laid out with a combination of an ad and editorial in the following ways • Four page feature includes Full Page ad: $7,545 • Two page feature includes 1/2 Page ad: $4,156 • OPTION 2 Added Value: editorial for the feature written by the staff in the voice of the publication • Added Value for Both Options • Inclusion in e-blast • Georgia listing and link in the “Selling Tip” section on the www.sellinglonghaul.com homepage Germany: fvw • Semi-monthly magazine, highest reach to German travel agencies (53%)* • Circulation: 31,582 • OPTION 1 • 45% rate discount • Rates • Full Page, 4-Color: $8,005 • Half Page, 4-Color: $5,189 • Note: rates subject to change based on currency exchange rate at time of booking • OPTION 2 • ITB Daily: distributed at ITB, the world's largest travel and tourism fair • 5-day event held in Berlin • Official event supplement - news, background, overview’s of events key topics • One issue published each day, 5 total • 25,000 copies of each issue will be distributed in English and German • Full Page, 4-Color: $6,452 per issue/day • 1/2 Page, 4-Color: $4,299 per issue/day *Source: Project M. Luneburg: representative survey among German travel agencies, May 2011 Mills Marketing Group • Option 1: • Creation of “GEORGIA Vacations” bag • Two-sided plastic bag with sponsor logos. Each side can have multiple logos • $927 per side; approximately 7,500 – 8,000 bags • First option given to annual account holders with MMG/Southern Destinations • Brochures of travel shows participants will be bagged and distributed where MMG/Southern Destinations exhibits Mills Marketing Group • Option 2: • Annual agreement for distribution of rack card, brochure or visitor guide for RTAs, CVBs, Chambers of Commerce, hotels, attractions, restaurants, retail businesses, non-profits and more • Contact Jeff for travel show schedule • Databases included from all shows except military bases • AAA, Southern Women, Military, Golf, Senior, Snowbird, Fairs/Festivals/Mass Gatherings, Home & Garden • $4,606 – Guarantees 24 shows (last year, MMG/SD exhibited at 33 shows; all shows above 24 are added bonuses) THANK YOU 92