ANNUAL REPORT 2017/18 ANNUAL REPORT 2017/18
Management Financial The company Strategy Governance Board Report Statements
INDEX ANNUAL REPORT
THE COMPANY MANAGEMENT BOARD REPORT 2 Company profile 36 Composition of the Management Board 4 Our heritage 37 Report of the Management Board 7 Key figures 47 Corporate Social Responsibility 12 Interview with the Management Board 54 Risk Management and Control 15 Three-year overview
16 Shareholder information GOVERNANCE
18 Lucas Bols Global Presence 64 Composition of the Supervisory Board
66 Report of the Supervisory Board
STRATEGY 69 Corporate Governance
20 Strategy 74 Remuneration Report
23 Global brands
29 Regional brands FINANCIAL STATEMENTS
33 The Lucas Bols Essence 80 Consolidated Financial Statements 2017/18
122 Company Financial Statements 2017/18
127 Other information
129 Auditor’s report
1 COMPANY PROFILE
Lucas Bols is a leading global cocktail and spirits player with a strong position in the bartending community and a unique heritage dating back to 1575 in Amsterdam. Our portfolio includes Bols, the world’s oldest distilled spirits brand. Building on this heritage, we have mastered the art of distilling, mixing and blending, creating a portfolio of premium and super-premium global brands, together with strong regional brands. Lucas Bols is active in over 110 countries worldwide with the Bols brand as the number one liqueur range globally (excluding the US). Lucas Bols is also the world’s largest player in the genever segment and its portfolio includes the number one Passion fruit liqueur Passoã.
Our flexible and asset-light business model enables us to focus fully on innovation and strategic marketing to build the Lucas Bols brands. At the Lucas Bols distillery we create new flavours and adapt old recipes, in line with the cocktail trends of today. The House of Bols Cocktail & Genever Experience and the Bols Bartending Academy play a leading role in the development of the cocktail market.
2 LUCAS BOLS ANNUAL REPORT 2017/18 Management Financial The company Strategy Governance Board Report Statements
LUCAS BOLS MISSION
Enhance the market position of Tailor growth strategies for the our global brands andWe maintaincreate greatthe cocktailbrands experiencesto the markets within four competitiveness of our regional geographic segments brands. around the world by taking our more than 440 years of history as inspiration We position our global brands as leading brands for We aim to grow our global brands in all geographic the international cocktail market.for Wedeveloping closely engage our brands,markets. Our maintaining wholly-owned subsidiary Lucas Bols with the global bartending community,our innovation creating new leadership USA Inc. and plays becoming an important role in increasing our trends in the cocktail marketthe together. undisputed We share bartendingmarket share authority. in the US – a key market for us. In our knowledge and expertise through our extensive the different regions around the world we aim for network of brand ambassadors. We continuously continued growth of our global brands and pursue optimise our global brands portfolio and extend our selective growth opportunities for the regional global brands into new and developing markets. Our brands. established regional brands have strong positions in regional and local markets.
Use marketing techniques and Optimise and leverage the current strategic innovation to optimise business model with a mix of in-house the product offering and positioning. and outsourced activities.
Lucas Bols has an active innovation programme, Our current business model with a mix of in-house aimed at continuously updating and launching new and outsourced activities provides optimum flexibility flavours and introducing new concepts around and creates a strong platform. the world. Initiatives such as the Bols Bartending We believe we can further leverage our strong Academy and the Bols Around The World global platform by adding brands, as we have done the competition capture the interest of the bartending addition of Passoã and more recently Nuvo to our community, while the House of Bols Cocktail & portfolio. We believe our platform allows for more Genever Experience raises awareness of Lucas Bols’s selective add-ons to support the further execution of high-quality products among consumers. Our strong our strategy. social media presence on various platforms enables direct communication with our community.
3 STRATEGY OUR HERITAGE
It is our objective to strengthen and grow our global brands in the internationalFor cocktail more thanmarket 440 while years maintaining we have been the mastering competitive the nessart of our regionalof brands mixing in and regional blending, and creating local markets. beautiful To flavours accomplish for ourthis, we focus ongenevers the key strategicand liqueurs. initiatives We invite set youout tobelow. open your senses and experience the past, present and future of Lucas Bols.
1575 1652 1664 1820 The Bols family Lucas Bols, The Bols Bols creates a new establish their the founder’s family start genever recipe distillery grandson, was producing which played an ‘t Lootsje on the responsible for genever. important role in Rozengracht in expanding the the emergence of Amsterdam and distillery into the cocktail culture start distilling an international in de US in the liqueurs. company. 19th century.
4 LUCAS BOLS ANNUAL REPORT 2017/18 Management Financial The company Strategy Governance Board Report Statements
Enhance the market position of Tailor growth strategies for the our global brands and maintain the brands to the markets within four competitiveness of our regional geographic segments brands.
We position our global brands as leading brands for We aim to grow our global brands in all geographic the international cocktail market. We closely engage markets. Our wholly-owned subsidiary Lucas Bols with the global bartending community, creating new USA Inc. plays an important role in increasing our trends in the cocktail market together. We share market share in the US – a key market for us. In our knowledge and expertise through our extensive the different regions around the world we aim for network of brand ambassadors. We continuously continued growth of our global brands and pursue optimise our global brands portfolio and extend our selective growth opportunities for the regional global brands into new and developing markets. Our brands. established regional brands have strong positions in regional and local markets.
Use marketing techniques and Optimise and leverage the current strategic innovation to optimise business model with a mix of in-house the product offering and positioning. and outsourced activities.
Lucas Bols has an active innovation programme, Our current business model with a mix of in-house aimed at continuously updating and launching new and outsourced activities provides optimum flexibility flavours and introducing new concepts around and creates a strong platform. the world. Initiatives such as the Bols Bartending We believe we can further leverage our strong Academy2004 and the Bols Around The World2008 global platform by 2015adding brands, as we have done2018 the competitionRelaunch capture of the the interest of the Internationalbartending addition of PassoãCelebration and more of 440 recently Nuvo toCurrent our portfolio community,Bols Liqueurs while the House of Bols Cocktailrelaunch & of Bols portfolio. Weyears believe of Lucas our platform Bols allows for ofmore more than Geneverbottle, Experience made by raises awareness ofGenever, Lucas Bols’s based on selective add-onshistory to and support listing the further execution25 brands of sold in high-quality& for bartenders, products among consumers.the Our original strong recipe our strategy.on the Euronext over 110 countries socialmarks media the presence focus on various platformsfrom enables 1820. Amsterdam stock worldwide. directof communicationthe brand on with our community. exchange. the bartending community.
5 STRATEGY
It is our objective to strengthen and grow our global brands in the international cocktail market while maintaining the competitiveness of our regional brands in regional and local markets. To accomplish this, we focus on the key strategic initiatives set out below.
SHARING TASTES EXPERIENCE NEW FLAVOURS
6 LUCAS BOLS ANNUAL REPORT 2017/18 Management Financial The company Strategy Governance Board Report Statements
KEY FIGURES