Inside Hot Trends Shortage Craft Summer Preview Fruit Radlers BrewDog Q&A Spirit Beers & Ciders World Cup Marketing Summer Fruit Cider Australia Cocktail Culture Frozen Mezcal Growth Regional Bloody Marys

ISSUE 19 June 2014

Discover Moonshine innovations Radius WELCOME About Us Over the past six years, Radius has built a strong reputation for intuitive, qualitative trends research focused on the drinks industry. Our report brings you hand-picked content from the last quarter — covering the latest product launches, category trends, innovations and on-premise trends. Welcome to the summer issue of Radius! As temperatures rise, and the gaze of the world has fallen on the first of Brazil’s major sports events, it’s no wonder we’re experiencing a bit of Brazilian fever. First of all, there are the authentic Brazilian flavors; from adaptations of Brazilian drinks (namely the Caipirinha) to world-wide launches of Brazilian spirits. But two Brazilian-centric trends are perhaps the most interesting. See pages 97–100 for our look at how sports sponsorship has gone premium in the wake of this year’s World Cup. is clearly no longer just the domain of the lager brands as champagne and wine brands join the fold. Contributors And see pages 90 for a look at how culture in Brazil itself is evolving, with the trend for Japanese drinking dens. Claire Dodd Editorial Claire is a London-based freelance journalist. US Editor Claudine BenZenou But, of course, there’s plenty going on outside of the sporting summer. She specializes in , drink, and travel European Editor Paul Louis Features Editor Claire Dodd We’re seeing the continued premiumisation of mainstream brands (see writing and has written for The Guardian, UK Editorial Assistant Laura Chubb Captain Morgan 1671 Commemorative Blend Spiced Rum on page 26 and The Independent, The LondonPaper, Channel US Editorial Assistant Carla Avruch Beefeater London Garden on page 16 and Bombay Amber on page 17). 4 Food. She is also the former deputy features editor of on-trade bible, the Publican magazine. Art In gins, there’s a rush on to use the most unusual botanical or flavouring Head Designer Anna Ekelund from elderflower to our flavour focus ingredient (see page 87) seaweed. Cover Illustration Jonny Rowe Carla Avruch Picture Researcher Sarah Fennell And then, there’s the great global barrel exchange. It seems no matter the Carla has been immersed in consumer insights category, brand owners are acquiring a wide array of barrels in which to finish and trends for 10 years, advising clients such their products. This issue brings you Scotches aged in bourbon barrels (see as PepsiCo, ESPN, Bacardi, Bath & Body Works, Laphroaig Select on page 28), gin aged in French vermouth barrels (see Starcom MediaVest and Anheuser-Busch InBev. Bombay Amber on page 17) and seasoned French oak barrels (see Citadelle Gin Solera Vintage 2013 on page 16) and tequilas such as Hornitos Black Barrel Tequila (page 39) aged in US oak. Joshua M Bernstein Joshua is a Brooklyn-based freelance writer who We also profile one of the world’s most pioneering beer makers, pens articles about food, drinks and culture BrewDog, with our interview with co-founder James Watt on page 109. for the New York Times, Gourmet.com, Forbes Traveler, New York Daily. As always, we hope you enjoy this issue and welcome any feedback. Radius is published quarterly by Vandal Ltd. Studio 46, Regent Studios, 8 Andrews Road, Cheers everyone! Pameladevi Govinda London E8 4QN Pameladevi Govinda is a specialist beverage The Radius team at Vandal © Vandal Ltd 2014 writer and journalist who works as a wine All rights reserved consultant. Her writing has appeared in www.vandal-online.com publications including Cheers, Beverage For enquiries please call: Dynamics, Beverage Media and Where UK +44 (0) 7799 265 731 New York. USA +1 312 731 4218

A Vandal publication Radius Issue 19 — 3 Radius Radius Contents Contents

New Products On-Premise Q&A 7 Syrups, Cordials & Mixers 72 James Watt, BrewDog 109 Flavored Vodka 12 Pre-Made Pickle Juice 75 Gin 16 Cocktails 76 Craft Gin 20 American Cocktail Culture 78 Scottish Craft Gin 23 Regional Bloody Marys 82 Flavored Rum 24 Seaweed Cocktails 85 Rum 26 Sao Paulo’s 88 Scotch 28 Insight American Whiskey 33 109 Moonshine Growth Flavored Whiskey 36 Driven by Innovation 115 Global Whisky 38 BrewDog Q&A Tequila 39 Mezcal Growth 119 Liqueurs 42 Implications of the Summer Beer 44 Marketing US Lime Shortage 121 Watermelon Flavor 45 New Campaigns 91 US Summer Drink Fruit Radlers 46 World Cup Marketing 97 Forecast 2014 123 Grapefruit Radlers 48 Spirit Beer & Cider 50 American Cider 54 Wine Launches 56 Pouches & Packs 62 Frozen Drinks 64 21 24 29 35 RTD Margaritas 67 Packaging RTD Launches 68 Craft Gin Flavored Rum David Beckham’s Aged Moonshine Branded RTS Cocktails 69 Limited Editions 102 Haig Club RTS Cocktails 70 New Packs 107

39 49 57 82

Barrel Aged Tequila Craft Beer Radler Chablis Hipster Edition Regional Bloody Marys

4 — Radius Issue 19 Radius Issue 19 — 5 New Products Vodka

VDKA 6100 by Robert De Niro Celebrity created — Independent Australian spirits company, Artisan Spirit Merchants LLC, has teamed up with actor Robert De Niro to create an exceptionally pure, luxury vodka.

VDKA 6100 (pronounced Vodka 6100) is described as a remarkably pure and smooth premium vodka with a “global sensibility”. It uses ‘pristine’ natural spring water from New Zealand, whey sourced from grass-fed cows’ milk which is three times distilled in New Zealand and filtered through a bed of carbon. The bottle has been designed by leading New York designer, Joe Doucet, to highlight the purity of the vodka. It has been handcrafted from luxury French glass manufacturer, Saverglass, and is topped off with a silver lid and cork from Italy.

Key players behind the brand include Australian casino mogul James Packer and world-renowned actor and businessman Robert De Niro. De Niro has been described as the brand’s co-creator and according to Artisan Spirit Merchants, has been intimately involved in launching the brand. CEO Tim Szonyi said: “Greatness is born of collaboration; we tapped the best craftsmen from around the world to give life to VDKA 6100, the world’s first global vodka. We distill our vodka in New Zealand from whey and the result is a cleaner, purer vodka which is gluten free, sugar free, and lactose free.”

Robert De Niro said: “I’m very proud to be associated with the creative team behind the launch of VDKA 6100. It will be personally rewarding to be a part of its growth.”

It is initially being released in three states, New York, Connecticut and New Jersey. However there are plans for a global launch. VKDA 6100 will be available in two sizes, 750ml, retailing for $34.99, and a 1-liter bottle for $44.99. www.VDKA6100.com

Radius Issue 19 — 7 New Products New Products Vodka Vodka

Our/Vodka Craft project — Pernod Ricard has announced the opening of 11 micro distilleries across the US, Europe and Australia as part of plans to develop its Our/ Vodka brand into the largest, locally- produced spirits brand in the world.

The concept itself sees Pernod’s Absolut brand partner with urban micro distilleries in cities around the world to create a range of different which, according to each distiller, communicates each city’s personality.

The first micro distillery was launched in Berlin in partnership with a local distiller in March 2013 and the next eleven will be opening from June 2014. Although every product created will be made to the same recipe will have the Our/Vodka brand, each expression will have its own flavor Royal Dragon Elite Vodka and style, having been produced Rye using locally-sourced ingredients. — Launched in the UK in 2013 and bottled in Hong First to launch in June will be Our/ Kong, the Royal Dragon vodka range is made from Detroit in partnership with local the “best organic winter harvest rye, distilled five community organisations that will times in copper pot stills in St Petersburg”. host events at the distillery. This is followed by Our/Seattle, micro Royal Dragon Elite is the brand’s entry level offering, distilleries in US the east and west and the brand also has two other expressions: coast, Holland and the UK for the Imperial, with 23 carat gold flakes; and Limited Our/LA, Our/ and Our/ Edition Emperor, which boasts a special “crystal London expressions. Our/Miami, dragon in a golden cage motifed bottle, also 23 Our/New York, Our/Melbourne, Our/ carat gold flakes and an 18 carat solid gold cap Austin, Our/Nashville and Our/New with 35 diamonds”. Orleans are scheduled to launch in 2015. Our/Vodka is presented in a Also available in Hong Kong, China, Japan, Thailand, simple milk bottle with metal crown Australia and the Middle East, and coming in 700ml cap. At 37.5% ABV a 350 ml bottle of bottles, Royal Dragon Imperial has an SRP of £69, Berlin Vodka is sold for EUR €13. Royal Dragon Emporer Limited Edition £4,500 and Royal Dragon Elite £39.99. www.ourvodka.com www.royaldragonvodka.com

8 — Radius Issue 19 Radius Issue 19 — 9 New Products New Products Vodka Vodka

Smirnoff White Vodka Travel retail District Made Vodka — Washington vodka has launched a super-premium version — of its vodka brand into travel retail. Claiming to be only the second distillery in Smirnoff White will be available from July in a Washington DC since prohibition, One Eight one liter format priced at $33 USD. The drink is Distilling has announced its forthcoming opening. freeze-filtered at -6˚C and then passed through charcoal filters. Said to be Diageo’s largest vodka Named for Article One Section Eight of the US launch into travel retail, the launch will be Constitution that provided for the establishment backed by “high-impact” activations according of a district to serve as the nation’s capital, the to Just-Drinks, though details of what these company founders are currently renovating a activations are, are currently unavailable. warehouse in Ivy City and plan to launch in the Summer of 2014.One Eight Distilling will sell spirits The striking white bottle of Smirnoff White was from its tasting room as well as distribute directly designed to reflect the crystalline formations to District liquor stores and bars. found in the purest arctic ice. In advance of the opening the One Eight has Diageo Global Travel and Middle East (GTME), released bottle and label designs for the first round Western Vice President Matthieu Comard said: of spirits: Rock Creek White Whiskey, will be “Global travelers deserve unique and bespoke distilled and bottled in its warehouse from locally- options to augment their journeys and define sourced rye grain, with a label design that honors them as travelers. Smirnoff White does just that. the history of mills and small distilleries in the Building on the innovative principles of Vladimir state; Ivy City Gin, named after the neighborhood Smirnoff, it sets a new benchmark in the quality where the distillery is located, will also be distilled standard of super-premium vodka and will create from locally-sourced rye grain and infused with a new center of gravity for Smirnoff in travel botanicals in a dedicated gin still, and has a design retail. The launch of Smirnoff White will raise that evokes early city maps demarcating city lines the bar in the white spirits category in terms of with boundary stones. the product, its presentation and the scale and quality of activation.” District Made Vodka, will pay tribute to the ancient roots of vodka, being distilled from rye www.smirnoff.com but at the same time employing the latest filtering technologies for a smooth and clean flavor, and the design combines an urban industrial design with a hand-made aesthetic that is central to One Eight’s distilling style.

Pricing and ABV’s for the One Eight distilling spirit range are to be announced.

www.oneeightdistilling.com

10 — Radius Issue 19 Radius Issue 19 — 11 New Products New Products Flavored Vodka Flavored Vodka

Grey Goose Le Melon Smirnoff Gold Cavaillon Melon flavor Collection Apple — Travel retail vodka has announced a new — innovation for the US market, Grey Goose Le Following the launch of Smirnoff Melon flavoured vodka. The 40% ABV spirit will be Gold Collection, the - available in 750ml bottles for a SSP of $29.99. flavored gold leaf-infused vodka liqueur in 2011, Diageo has Crafted by Grey Goose’s cellar master Francois announced the launch of a follow-up Thibault, the newest extension to the brand’s expression into global markets. super premium flavoured vodka range uses the Cavaillon melon for its superior quality and French Smirnoff Gold Collection Apple is heritage. Grown in the Provence region of France, an apple-flavored vodka liqueur the fruit has been considered a luxury delicacy that contains flakes of suspended throughout history. edible gold leaf. The expression will be initially be exclusively available According to Grey Goose, legend contends that in global travel retail for six months kings traded gold for the treasured fruit, while before a domestic roll out. Smirnoff celebrated writer Alexander Dumas traded all of Gold Apple will retail for around £26 his writings for a lifetime’s supply of 12 Cavaillon for a one-liter bottle. melons a year. It is known locally in France as “the golden fruit”, and the meticulous attention paid to www.smirnoff.com its growing is said to echo that of the French winter wheat used to make Grey Goose vodka.

The drink’s strong overtones of juicy melon are said to lead into lighter notes of white citrus and almond. Suggested serves include the Melon Mule with ginger beer and lime, and the Melon Royal with lemon-lime soda and a melon slice.

Grey Goose Le Melon joins Cherry Noir, La Poire, L’Orange and Le Citron in Grey Goose’s flavoured range. It will be released in stores nationwide from May 1.

www.greygoose.com

12 — Radius Issue 19 Radius Issue 19 — 13 New Products New Products Flavored Vodka Flavored Vodka

Blue Ice Crème Brûlée Vodka flavor — 21st Century Spirits’ Blue Ice Vodka brand has introduced its first flavored vodka with Blue Ice Crème Brûlée Vodka in the US. The handcrafted spirit is naturally flavored and made with water from the Teton Mountain Range in Idaho as well as four-column fractional distilled Idaho wheat with a five-step filtration process to ensure the clarity and purity. The resulting vodka features hints of butterscotch, caramel, custard, toffee and vanilla flavors. A 750-ml bottle of Blue Ice Crème Brûlée Vodka has an SRP of $20.

www.blueicevodka.com

Three Olives Elvis Presley Water Vodka With coconut water — The Elvis Presley Coconut Water Vodka is the first coconut water-flavored vodka from super-premium vodka brand, Three Olives. Three Olives has combined English vodka with the taste of increasingly popular coconut water. The vodka undergoes quadruple distillation and filtration to produce a smooth taste and is made from the Absolut Karnival finest English wheat. Orange blossom & passion fruit — Aimed at the cocktail market, the Absolut Taste of Karnival is the latest limited edition to the Absolut brand has created a signature cocktail range. Inspired by Latin America’s ‘carnival’ festivities, the limited called ‘The Elvis’, which consists of edition bottle features illustrations of carnival-style costumes. two parts coconut water vodka, two Brazilian graphic novelist Rafael Grampá designed the bottle parts pineapple juice and a splash incorporating five carnival character figures. Absolut Karnival is of club soda. In honour of singer described as rich and fresh with tropical notes and a pronounced Presley’s long-standing love affair with character of orange blossom and passion fruit. Absolut Karnival will Hawaii, which he visited on numerous be launched and activated at local carnivals in January and February occasions throughout his 20-year of 2014. Currently available in the UK at Selfridges department store career. Introduced in March 2014, the it has an SRP of £34.99 for a 1 liter bottle. vodka is available in the US, priced at $21 (750ml), and is 30% ABV. www.absolut.com/en/products/Absolut-Karnival-Edition/

14 — Radius Issue 19 Radius Issue 19 — 15 New Products New Products Gin Gin

Beefeater London Garden Gin Bombay Amber Seasonal edition Barrel finished

Pernod Ricard, owners of the UK based Beefeater Gin brand, has Bacardi has announced the launch launched Beefeater London Garden Exclusive Edition. Beefeater of an extension to its Bombay London Garden Exclusive Edition gin is inspired by London’s Sapphire gin portfolio into Travel famous Chelsea Physic Garden. Originally established in 1673 Retail with Bombay Amber. as an Apothecaries Garden, the company says the garden was visited regularly by James Burrough, the founder of Beefeater Gin, The super premium expression to inform his research into botanicals, as it was located around is “rested” in vintage French the corner from his Chelsea distillery. Inspired by the company’s vermouth barrels to give it a pale beginnings, Beefeater London Garden gin combines herbs such amber color. The London dry gin is as lemon verbena and thyme with the traditional botanicals and also infused with nutmeg, toasted citrus elements of Beefeater Gin. At 40% ABV Beefeater London black cardamom and Garden gin will be available exclusively from the visitor centre zest. Bombay Amber will initially which opens in May in Kennington, London, at a price of £22.50 be available via Singapore’s per 700ml bottle. Changi Airport through DFS, also in Sydney airport from this www.beefeaterdistillery.com month and Las Vegas and Toronto airports from May. At 47% ABV Bombay Amber has an SRP of SGD55 (US$44) per bottle.

Citadelle Gin Solera www.bacardi.com Vintage 2013 Aged gin

Spirit distributer Cognac Ferrand has launched an extension to its Citadelle gin range that has been aged using the solera process. The French company claims it is the first gin to be aged using the solera process, and provides an alternative for classic cocktails, such as the Martini and gin and tonic.

Nearly every other gin on the market is bottled immediately after distilling, but Citadelle Réserve Vintage is held in small, seasoned French oak barrels before being bottled. The process involves putting new- made Citadelle into three different types of casks, which are ex-Cognac, ex-Pineau des Charente and American oak casks, for two to five months. At 44% ABV, Citadelle Gin Solera Vintage 2013 is available nationwide across the US at $34.99 a bottle.

www.citadellegin.com

16 — Radius Issue 19 Radius Issue 19 — 17 New Products New Products Gin Gin

Gordon’s Elderflower Bloom Strawberry Cup Gin liqueur Floral expression — — Quintessential Brands have launched a new Diageo has extended its range of flavoured line limited edition gin liqueur called Bloom extensions to its Gordon’s Gin brand, with the launch of Strawberry Cup. Gordon’s Elderflower. Bloom gin, the oldest gin distillery in Britain, Gordon’s Elderflower is a distilled gin with natural has been producing gin by hand for more than Elderflower and flavourings and will be packaged in a 250 years. Master Distiller, Joanne Moore clear glass bottle with butterfly motif. The 37.5% ABV gin created a new version of her classic gin by is sold in the off-trade with an RRP of £16.11 per 700ml steeping fresh English strawberries in Bloom bottle, and to the on-trade for £73.88 for a case of six. Pre- London Dry Gin. The strawberry colored liquor mix cans of the new variant will also be available, priced can be mixed with lemonade, ginger ale or as an at £1.95 a can. Katerina Podtserkovskaya, Marketing ingredient in cocktails. Its taste is described as: Manager for Gordon’s, said: “With gin in strong growth, “A slight tart taste from the strawberries which now is the perfect time to push the category forward even opens up on the mouth-feel to allow the softness further with this new flavour launch. of Bloom Gin to come through.” Strawberry Cup joins limited edition Sloe Bloom Gin as an www.gordons-gin.co.uk extension to the Bloom range and is available at Spirited Wines, Harvey Nichols’ seven stores, harveynichols.com and in Mitchells & Butlers Fine Country Dining pubs across the UK. RRP: £ 17.99 AbV: 28% Size: 50cl.

www.bloomgin.com

Hawthorn’s Gin Accessible craft — Spirits distributor 180East, has launched a new gin brand in the UK with Hawthorn’s Gin.

First launched in Sweden earlier this year, Hawthorn’s Gin is distilled and bottled in England. The new gin is based on a 200 year-old London Dry gin recipe and incorporates botanicals including Macedonian juniper, Sri Lankan nutmeg and Cassia Bark from Indonesia. 180East says of the brand, “We believe Hawthorn’s will occupy a unique space on the shelves of the UK’s supermarkets… We think of it as affordable luxury – a premium gin, to be enjoyed day in, day out, and not just when it is on offer”.

With 37.5% ABV and available via the off-trade, Hawthorn’s Gin is on sale in Sainsbury’s supermarkets with an SRP of £14.50 per 700ml bottle.

www.180east.com

18 — Radius Issue 19 Radius Issue 19 — 19 New Products CRAFT Craft Gin Westkorn Gin German gin GIN — Recommended as an excellent base for modern long drinks and cocktails, Westkorn Gin’s story The gin renaissance continues with a plethora of craft gin begins as far back as 1842. That’s when the Neuerburg distillery launches which promise to reinvigorate the category with was first established in the Eifel innovative offerings and unique botanicals whilst providing mountains of western Germany. Until Klaus Herrmann breathed consumers with back story and artisan credentials. new life into it, the last person to distil vodka there was his grandfather, whose recipe he uses as the basis for 38% ABV Westkorn. By introducing innovative copper catalysis and cold filtration, Herrmann has banished unwanted tastes and odours to produce a small-batch spirit with a wheat note and a hint of vanilla. Sold in 0.5l bottles with an RRP of €24.99, its dachshund logo reflects the brand’s debt to Herrmann’s grandfather, a Dà Mhìle Seaweed Gin lifelong keeper of hunting dogs. Seaweed infused — www.westkorn.com Launched on St David’s Day (1 March), Ceredigion-based artisan Dà Mhìle Distillery has produced a new Welsh seaweed-infused gin. Infused for three weeks with fresh organic seaweed from the Newquay coast, the gin is Dodd’s Gin Fortnum’s Edition made by adding cut-down, hand-selected variant Limited edition of botanicals to the distillery’s small batch gin. — Designed to complement seafood, it is 42% ABV London-based luxury retailer Fortnum & Mason and Dodd’s Gin and triple filtered. Savage-Onstwedder also have collaborated to produce a limited edition gin in celebration of produces a Caws Teifi Seaweed cheese, as well as a the Dodd’s brand first anniversary. The Battersea-based small-batch single malt and single grain whisky, and has plans boutique distillery experimented with teas, spices and other botanicals to release an apple and Welsh rum later in available at Fortnum & Mason to create a new recipe for the Dodd’s Gin 2014. Dà Mhìle Seaweed Gin is available from the Fortnum’s Edition. distillery’s website and costs £4.95 for 50ml, £17 for 350ml or £30 for 700ml. There will only be 300 bottles available and each bottle has been hand labelled and numbered, as part of an exclusive design by www.damhile.co.uk agency United Creatives. Available from 2 April, 2014, the gin will be £39.50 (50cl; 49.9% ABV) as Spirit of the Month, after which it will retail for £42.50. In-store tastings and tutored tastings will take place throughout April.

www.londondistillery.com

20 — Radius Issue 19 Radius Issue 19 — 21 New Products New Products Craft Gin Scottish Craft Gin

Chilgrove Dry Gin Pickering’s Gin Grape gin Edinburgh gin — — Chilgrove Dry Gin, due for release on World Gin Edinburgh’s first new gin distillery for more than 150 years has Day (14 June), claims to be the “first ever gin to be launched new spirit Pickering’s Gin. The handcrafted gin, based made in England using a neutral spirit distilled on an original recipe handwritten on a fragment of paper dated from grapes”. from 17 July 1947, has been produced by Matthew Gammell and Marcus Pickering at their new facility, the Summerhall The small batch, 44% ABV spirit eschews the Distillery. It has flavours of juniper, coriander, cardamom conventional cereal base used for gin and instead and fennel. The gin will be available in bars and retailers in returns to the original 16th-century recipe, throughout Scotland in 70cl bottles (42% ABV) for the suggested when gin was made using alcohol distilled from price of £29.50, as well as online through the distillery’s website. wine. According to the company, the change to a cereal base occurred because of a wine shortage www.pickeringsgin.com in Holland, where gin was first made. The gin, named after the small Sussex hamlet, is said to combine both historic and contemporary ideas to create a new style of English gin. It is the first time that eighth generation master distiller Charles Maxwell has used the historical grape-based method, which is said to create a “more refined, elegant style of gin”.

Along with juniper, botanicals include coriander seed, sweet orange, savory, angelica root, lime, Strathearn Homecoming liquorice root, orris root, grains of paradise, Scotland Gin bitter orange and water mint. The drink has been designed to be ‘the gin for all seasons.’ Conceived Scottish botanicals by Christopher Tetley and co‐founder Dr Celia — Beaumont‐Hutchings, Strathearn, the “smallest distillery in Scotland” has released a new gin A summer of trade and consumer tastings is using Scottish botanicals, to celebrate planned and the gin will be available to both Scotland’s ‘Year of Homecoming’. the on- and off‐trade, including supermarkets, During 2014, the country will play specialist wine and spirits merchants and online host to both the Commonwealth retailers. Production will be around 15,000 bottles Games and the Ryder Cup, as well in the first year with distribution initially handled as voting on Scottish independence. by Chilgrove Gin. The super-premium gin is Strathearn, which is based in packaged in a 70cl bottle with a silver diamond- Perthshire, has used quintessentially shaped label and cork stopper. The RRP is £29. Scottish ingredients such as thistle and heather as botanicals. The 40% www.chilgrovegin.com ABV gin is best enjoyed over ice with a small amount of mild tonic, or as a summer aperitif. It is available UK wide in 700ml bottles priced at £31.50.

www.strathearndistillery.com

22 — Radius Issue 19 Radius Issue 19 — 23 New Products New Products Flavored Rum Flavored Rum

Malibu Summer Bottles Owney’s Limited Edition Flavored Rums Limited edition New flavors — — In the UK, Pernod-Ricard’s Malibu Rum Brooklyn-based, The Noble Experiment NYC has launched three brand has announced a new limited limited edition versions of its handcrafted white rum, Owney’s edition bottle designed for the summer Original. Produced by master distiller Bridget Firtle, the flavored months. Aimed at 18-24 year olds, the rums are available in rosemary, mint and vanilla flavors. The bottle has been created in collaboration spirits are all natural and distilled from locally grown and with British fashion designer, Sera Ulger, harvested ingredients, adding to an emerging revival of small- who has also developed a one-off capsule batch spirit making in Brooklyn. “Couture” clothing collection, inspired by the bottle. With a launch supported with a Both Owney’s Rosemary Rum and Mint Rum were made by fully integrated customer marketing and infusing Owney’s Rum with Firtle’s own rosemary and mint digital campaign, Malibu Summer bottles from her garden. Owney’s Vanilla Bean Rum is made with will be available across the off-trade from Madagascan vanilla beans. Each flavoured rum is 40% ABV 14th April 2014 for six weeks, with an SRP (200ml) and was infused for two to three weeks without the of £14.99 per 700ml bottle. addition of sugar before being bottled by hand. Only 400 bottles of each have ever been made. They are available from selected www.maliburumdrinks.com websites for around $25.

Cruzan Peach Rum New variant — Beam Inc has announced the launch of a new addition to its Cruzan Rum brand with Cruzan Peach Rum. Made on the island of St. Croix, in the Virgin Islands, Cruzan Peach is made from tropical rain water and high- quality molasses and is distilled with a unique five-column distillation process. With 21% ABV of Cruzan Peach Rum has an SRP of US$14.99 per 750ml bottle.

www.cruzanrum.com

24 — Radius Issue 19 Radius Issue 19 — 25 New Products New Products Rum Rum

Humboldt Distillery Organic Spiced Rum Organic — Captain Morgan 1671 California’s Humboldt Distillery has released its Commemorative Blend first batch of Organic Spiced Rum. Founded in Spiced Rum 2012 as the first micro-distillery on the state’s North Coast, Humboldt’s organic and gluten-free Finished in Spanish oak rum is its fourth product line, joining vodka and — seasonal apple and pear . After extensive Diageo has created a limited edition Captain recipe testing and trials of various fermentation Morgan Spiced Rum blend inspired by famed techniques, the 40% ABV Organic Spiced Rum’s flagship The Satisfaction, which was lost during a taste profile includes hints of vanilla, allspice, raid on the Panamanian Fort San Lorenzo. banana and bubblegum.

Finished in Spanish Oak, the commemorative humboldtdistillery.com blend contains palatable elements derived from the type of barrels that were believed to have been on board The Satisfaction. It is said to have a full bodied flavour and unique spice blend with notes of chocolate, dark fruit and hints of vanilla. Don Pancho Origenes Rum The recipient of a gold medal at the 2014 San Francisco World Spirits Competition, Captain Panama based rum Morgan 1671 is packaged in a jug designed to reflect — the rum’s 17th century roots. Captain Morgan 1671 Panama’s new line of aged rums, Don Pancho is 70 proof (35% ABV) and will be available in the Origenes will launch onto the US market in late US for a SRP of $19.99 for a 750ml bottle. June. Creator Francisco “Don Pancho” Fernandez, who signs each bottle by hand, is shipping only www.captainmorgan.com 2,000 bottles of the 30-year-old worldwide, with 150 four-packs targeted for the US. After learning the distilling craft from Master Distiller Don Ramon Corrales Fernandez, Don Pancho was instrumental in modernizing Cuba’s rum industry in the 1970s. After Cuba’s national brand was acquired, he relocated to Panama, where, in the 1990s, he discovered a neglected distillery in the Herrera region of Panama, which he built into the Las Cabras Distillery, today one of the most important and revered in the world. Available on a slow release in about two dozen states, the range consists of an 8-year-old expression at $40, an 18-year-old at $90 and a 30-year-old at $425 (all sold in a 750ml bottle). Each rum has an ABV of 40% and the range is being imported by the Terlato Wines’ Artisan Spirits division.

www.terlatowines.com

26 — Radius Issue 19 Radius Issue 19 — 27 New Products New Products Scotch Scotch

Laphroaig Select David Beckham’s Haig Club American aged Celebrity collaboration — — Beam have released Laphroaig Select, a new single Diageo announced the launch of a new single grain malt whose flavour is defined by a final maturation scotch whisky that has been made in partnership in new American oak casks rarely before used by with sportsman, David Beckham and British Scotch distilleries. entrepreneur and music mogul, Simon Fuller. Haig Club Single Grain Scotch Whisky is an extension Using a varied cask maturation technique, master of the House of Haig line owned by Diageo, which distiller John Campbell selected the golden spirit according to the company, has 400 years of whisky from Laphroaig Quarter Cask, PX Cask, Triple making heritage and is Scotland’s oldest grain Wood (European Oak casks) and a final addition of whisky dynasty. Other existing products include 10 Year Old. Haig Blended Scotch Whisky and Dimple Scotch Whisky. Haig Club will be launched later in the According to the brand’s website, the new line has year. Details around pricing and availability will be been inspired by the early work of Ian Hunter, who announced nearer launch. around 70-80 years ago was the last family member owner of the distillery. It explains: “[Ian] was one of the first distillers to travel to bourbon county in the USA to identify new sources of casks that would give him greater consistency as well as new flavours.

“Inspired by his early work , we have used Olorosso sherry butts, straight American white oak (non- filled with bourbon), PX seasoned hogs heads, Quarter Casks and finally of course First Filled Bourbon Casks. This varied cask maturation technique enabled us to create six new flavour combinations that were then tested with our FOL’s to choose their favourite style and indeed name. John Walker & Sons The winning flavour and name chosen by you is Private Collection Laphroaig Select.” Limited edition — Laphroaig is distributing the latest addition to its portfolio via Maxxium in the UK, with an RRP of Diageo Global Travel & Middle East has launched £34.99. At ABV 40%. 8,888 bottles of a new blended Scotch whisky in duty-free stores across Asia. Master blender Jim www.laphroaig.com Beveridge blended the ultra-deluxe 46.8% ABV whiskey from 29 casks in his private reserve. Within the limited 2014 release, he has signed 10 of the blue decanter-style bottles. More bottles will be released annually. Retailing in Singapore for S$925 a bottle (around US$750), the 2014 edition first went on sale via DFS stores in the city state’s Changi Airport, extending to travel retail boutiques across Asia Pacific in June.

www.diageo.com

28 — Radius Issue 19 Radius Issue 19 — 29 New Products New Products Scotch Scotch

The Famous Grouse 16 year-old Double Matured Asian travel retail — Scotland’s The Edrington Group has announced the launch of a special edition of The Famous Grouse for Asia travel retail with The Famous Grouse 16 year-old Double Matured.

A blend of eight different whiskies the new expression has been matured twice and finished in a combination of first fill Spanish sherry casks and first fill American bourbon casks.

The launch marks the first in a series of special annual releases from the company, and The Famous Grouse 16 year old is presented in artist designed and signed collector’s pack.

To be available in key airport locations in Asia including Singapore, Kuala Lumpur and Bangkok from the beginning of June as well as in a range of international domestic markets, The Famous Grouse 16 year- old Double Matured has 40% ABV and an SRP of US$99. www.thefamousgrouse.com The Glenlivet Guardians’ Chapter limited edition Crowdsourced — The Glenlivet Guardians’ Chapter limited edition single malt, selected by a global community of Glenlivet fans was released in May. In September, Chivas Brothers asked Glenlivet fans from across 37 countries – The Guardians of The Glenlivet – to choose the brand’s next limited edition single malt Scotch from a selection of three whiskies. The whiskies, named Classic, Exotic and Revival, were showcased at tasting events in numerous countries, including Australia, the US, the UK, India, South Africa and Japan. Once The Guardians tasted the editions, they were asked to vote for their favourite online. The winning selection, Exotic, is the first crowd-sourced single malt ever created by The Glenlivet. Just 2,000 cases will be made available internationally from this month.

The Glenlivet Guardians’ Chapter is bottled at 48.7% ABV with an RRP of around £52 for 700ml. The drink is said to contain plump raisin, dark chocolate and warming spice notes.

uk.theglenlivet.com

30 — Radius Issue 19 Radius Issue 19 — 31 New Products New Products Scotch American whiskey

The Master of Malt Reference Series Education — Online retailer The Master of Malt has launched the three Scotch expressions, Reference Series I, Reference Series II and Reference Series III.

Designed to enable novice drinkers to learn about whisky Orphan Barrel Rhetoric production techniques, the series is a selection of three Diageo craft blended whiskies, which increase with age, rarity and — character (and price). The aim is to show consumers the Diageo’s Orphan Barrel Whiskey Distilling Company has released limited quantities of a progression of flavour profile that comes with the whisky third expression of its craft bourbon, Rhetoric, throughout the US. Rhetoric is a 20 year-old ageing process. All available in a 50cl bottle, the whiskies bourbon that was distilled in both the new and old Bernheim distilleries in Kentucky. At 45% contain the same four base ingredients in different ratios, ABV it is said to have lots of character and flavour, with oak being the dominant taste. Stocks which are sourced from whisky blenders and brokers, “who of Rhetoric were found in warehouses at the Stitzel-Weller facility in Louisville, Kentucky, use significant volume in order to maintain a highly consistent and it was bottled at Orphan Barrel’s headquarters in Tullahoma, Tennessee. Rhetoric joins flavour-profile”. Two of the ingredients are supplied as blended Orphan Barrel’s range, which includes the 20-year-old Barterhouse and 26-year-old Old malts, and two as single malts. Blowhard whiskies.

Bottled at 47.5% ABV, Reference Series I carries an RRP of Rhetoric will be released over the coming years, with its inaugural 20-year-old Kentucky £36.95. Reference Series II is also bottled at 47.5% ABV with an Straight Bourbon launching in June, and a 21-year-old expression set for release in 2015. The RRP of £53.95. Reference Series III, is again bottled at 47.5% newly launched distilling company has issued a suggested retail price of $85 for a 750ml ABV and has an RRP of £105.95. bottle for the initial 45% ABV offering, which will be available in limited supply. www.masterofmalt.com www.orphanbarrel.com

32 — Radius Issue 19 Radius Issue 19 — 33 New Products New Products American whiskey American whiskey

Jack Daniel’s Rested Tennessee Rye American Born Barrel Moonshine — Jack Daniel’s Rested Tennessee Rye is the distiller’s first attempt Apple pie, — at a barrel-matured rye whiskey. Made available in the US from Tennessee based Windy Hill Spirits April 2014 and followed the 2012 release of Unaged Tennessee has released its new American Born Rye, the first Jack Daniel’s rye whiskey. Made from 70% rye, 18% Moonshine range. The range comes corn and 12% malted barley, tasting notes proclaim flavours in three variants: Original, made of vanilla, caramel, fruit and rye spice. Master distiller Jeff from corn, sugar and water; Apple Pie Arnett says: “We were pleased with the reception we received made from corn, natural apple and from our Jack Daniel’s Unaged Rye. We felt like it was time for cinnamon flavors, and caramel; and our Jack Daniel’s friends and whiskey enthusiasts alike to see Dixie made from corn and natural tea for themselves how the new oak barrel has enhanced the rye flavor. Presented in a jar with vintage whiskey over the last two years.” style labelling and a cork stopper, Original American Born Moonshine The Rested Tennessee Rye is distributed in 750ml bottles with an contains 51.5% ABV and the Apple RRP of US$49.99. Pie and Dixie varieties 41.5% ABV. A 750ml bottle has an SRP of US$25. www.jackdaniels.com www.americanbornmoonshine.com

Ole Smoky Charred Moonshine Booker’s Batch 2014-1 Aged Moonshine Aged — — Ole Smoky Tennessee Moonshine is entering the aged whiskey Beam Inc’s Booker’s Bourbon is celebrating its 25th year category with its new extension, Ole Smoky Charred Moonshine. with a limited edition release. Batch No. 2014-1 pays homage The new product, jarred at 52.5% ABV, is described as “fine to its namesake, 6th Generation Beam Master Distiller, mountain whiskey” that is hand-crafted, smooth and slowly Booker Noe. The new edition is made from bourbon that has aged in charred oak barrels. The moonshine is to be made been barrel-aged for 9 to 11 years, longer than any Booker’s available at the Ole Smoky Moonshine Distillery from 22 March Bourbon batch to-date and is presented in a commemorative and, according to reports, will be priced at about $40 for a 750ml wooden case. jar. It is expected to be released nationwide later this year.

Booker’s Bourbon 25th Anniversary Batch No. 2014-1 There is no age statement. The Charred Moonshine joins a range is available nationwide in March in extremely limited that also includes Apple Pie Moonshine, Blackberry Moonshine, quantities for a suggested price of $99.99 for a 750ml bottle. Lemon Drop Moonshine and Pineapple Moonshine. The distillery has just won a raft of awards at the 2014 Spirits of the www.beamglobal.com Americas competition. www.olesmoky.com

34 — Radius Issue 19 Radius Issue 19 — 35 New Products New Products Flavored Whiskey Flavored Whiskey

J&B Urban Honey Berentzen Bushel & Barrel Spanish launch Apple Bourbon — Bourbon & apple flavor Diageo will launch its J&B Urban Honey in Spain next month, — entering the Scotch-based spirit drink category. J&B Urban Berentzen USA has launched Berentzen Bushel Honey is a 35% ABV spirit drink made from J&B Scotch whisky and Barrel, a blend of Kentucky bourbon and infused with honey and is described as a “characterful drink that Berentzen Apple Liqueur. The brand aims to tap creates a balanced and smooth liquid”. It has been created to be into the flavored whiskey trend with the sweet and “distinctively fresh” when consumed neat, on the rocks or mixed spicy blend. in a cocktail. Scott Campbell, Berentzen USA President said: The new whisky-based drink has been designed to open up the “For more than 250 years, Berentzen has been category to a new generation of men and women and will be part known for producing some of the finest fruit of the growing honey-based spirit drinks category with in the liqueurs in the world. Now with the growing bourbon category. consumer demand for flavored whiskies in the marketplace, we’re excited to extend our product Global J&B brand director, Dougal McGeorge says: “Creation of offering with Berentzen Bushel & Barrel.” J&B Urban Honey is true to the urban roots of the J&B brand and its reputation for re-invention in the whisky category. The rapid Berentzen Bushel and Barrel is recommended growth of flavoured Spirit Drinks made J&B a natural choice for straight, on the rocks, as a shot or mixed with us as we looked to drive innovation.” cranberry juice or ginger beer. It is available in the US at a SRP of $21.99 for a 750ml bottle. www.jbscotch.com www.berentzenusa.com

36 — Radius Issue 19 Radius Issue 19 — 37 New Products New Products Global whisky Tequila

Cotswolds Distillery Hornitos Black Barrel Tequila English whiskey Barrel aged — — A new distillery focused on producing English Beam has launched the already award-winning whisky has been established in the Cotswolds. Hornitos Black Barrel Tequila to the US market. The Cotswolds Distillery is a first for the area and intends to produce ultra-premium, small Using a unique Whiskey-like aging process, batch single malt whisky, as well as Cotswolds Hornitos Black Barrel is a 100% blue agave, triple- Dry Gin, an English rye whisky and a range of aged tequila, which is aged first for 12 months other artisanal spirits. The distillery’s flagship in American Oak barrels before transitioning unpeated Cotswolds Single Malt Whisky will not into deep charred American Oak barrels for four be released until 2017, however. A rye whisky, months. Traitor’s Ford Rye (named for the nearby ford’s role in the English Civil War of 1642-1644), is also In the final aging process, the liquid is transferred planned. The first limited edition of 5,000 bottles to specially-toasted American Oak barrels for two of ‘single estate’ Cotswolds Single Malt Whisky additional months to further enhance the whiskey- were made available for reservation and pre-sale like notes of this one-of-a-kind premium tequila. at the end of March 2014. Whisky production is forecast in excess of 10,000 bottles per month. With oaky-vanilla notes and a peppery spiciness, RRP is £44.95 for 750ml bottle. the tequila offers light smoky oak notes and smooth, sweet agave character. The spirit is full- www.cotswoldsdistillery.com bodied with a clean, mild flavour finish and a slightly lingering tingle sensation.

Hornitos Black Barrel won the 2014 Best of Show Award and received Double Gold honours at the 2014 International Denver Spirit Awards. The spirit also won a Double Gold award at the San Francisco Suntory No-Age Whisky Wine & Spirits Competition. Japanese whisky Senior brand director tequila at Beam Inc, Gary — Ross said: “With the recent growing excitement To mark its 90th birthday, Japan’s oldest whisky distiller has gone around the whiskey category, now is the perfect against the grain and released two blended whiskies with no time to introduce Hornitos Black Barrel – a one-of- age statements on their bottles, saying its aim is to “challenge a-kind product that is sure to please both tequila what a Japanese whisky can be”. Yamazaki Distiller’s Reserve and whiskey fans.” and Hakushu Distiller’s Reserve come from Suntory’s distilleries of the same names and contain spirits aged for between eight Hornitos Black Barrel is 40% ABV and is available and 20 years. The golden Yamakazi comprises liquids aged in for a suggested retail price of $29.99 (750ml). It can sherry casks, mizunara casks, French oak Bordeaux wine casks be sipped on the rocks, neat or mixed in cocktails. and American oak casks. The light golden Hakushu combines a young lightly peated malt with a heavily peated 18-year- www.hornitostequila.com old American oak whisky to deliver , melon and cucumber on the nose. Suntory’s chief blender, Shinji Fukuyo, has overseen production of the pair, which come in at 43% ABV and with a UK RRP of £42.

www.suntory.com

38 — Radius Issue 19 Radius Issue 19 — 39 New Products New Products Tequila Tequila

Cazcabel Tequila Casa Dragones’ Blanco Honey Silver Tequila — Ultra premium UK distributor Proof drinks has — announced the launch of a new Casa Dragones has launched its first silver tequila, variant of Cazcabel Tequila into the Tequila Casa Dragones Blanco. Tequila Casa UK market, with what it claims is the Dragones produces no more than 400 cases at a world’s first honey-flavoured tequila. time and the agaves for Tequila Casa Dragones Cazcabel Honey joins the brand’s two Blanco are harvested 1,200 meters above sea other variants, Cazcabel Blanco and level within the Eje Volcanico Transversal (Trans- Cazcabel Coffee. The company says Mexican Volcanic belt) in Tequila, Jalisco. The it will also be launching a further spirit is made from spring water that originates new variant later in the year with from the Volcano of Tequila, in the Trans-Mexican Cazcabel Coffee and Honey, a platino Volcanic Belt, where the soil is rich with minerals, tequila, made with 100% agave. With such as potassium, phosphorus and silicium. ABV’s ranging from 34-38% Cazcabel Tequilas have an SRP of £25.99 and Each bottle of Casa Dragones Blanco is hand- are currently available via the Proof signed and hand labelled with the batch number Drinks Website. written. At 40% ABV and $75 a 750ml bottle, Casa Dragones Blanco was initially launched in Mexico www.cazcabel.com in March and will be previewed in selected US markets from May.

www.casadragones.com

Milenio 1800 Tequila Cognac finished — Lunazul Primero Tequila Mexico based 1800 Tequila has announced the Small batch US launch of Milenio Tequila, its new extra-aged, — Cognac-finished tequila. Made from the Blue Kentucky based Heaven Hill Distilleries has launched the newest Weber Agave, this is the second edition of Milenio, addition to its 100% Agave Lunazul Tequila brand with Lunazul the first of which was produced in the year 2000. Primero. Estate grown, small batch and handcrafted, Lunazul Double-distilled, this latest version is produced Primero is an Añejo Tequila has been filtered eight times and using a long aging process, including a short matured for 18 months. The result is crisp Tequila that retains maturing period in French oak Cognac barrels. the oak notes and smoothness of a barrel aged Tequila. Lunazul 1800 Milenio is bottled at 40% ABV, and available Tequilas are available in four varieties, Blanco, Reposado, Añejo for the SRP of $125 for 750ml. and Primero. Bottled at 40% ABV Lunazul Primero has an SRP of $24.99 per 750ml bottle.

www.lunazultequila.com

40 — Radius Issue 19 Radius Issue 19 — 41 New Products New Products Liqueurs Liqueurs

St Georges NOLA Coffee Liqueur Pernod’s 51 Glacial Mint Liqueur NOLA style coffee flavor French launch — — California’s award-winning artisan distillery, St George Spirits Following the launch of 51 Rosé last summer has released the 25% ABV (750ml) St George NOLA Coffee Pernod Ricard has announced the launch of 51 Liqueur. Inspired by distiller Dave Smith’s love for New Orleans Glacial across France. The company reports that and NOLA-style coffee, the coffee-infused liqueur is great 51 Rosé generated sales of EUR2.5m (USD$3.5m) with ice cream or in an espresso dessert. Roasted Yirgacheffe in its first six months on the market. The company coffee beans, French chicory root, Madagascar vanilla beans says of the new addition: “51 Glacial matches and organic cane sugar combine to create a coffee liqueur with the freshness of with polar mint… It is the “dimension and depth”. Availability and price details have not yet latest innovation in the 51 range and builds on the been released. success of the red berry-flavored 51 Rosé”. Available via the supermarket and hypermarket channel in www.stgeorgespirits.com France, and at 40% ABV 51 Glacial has an SRP of EUR14 (US$19.50) per 700ml bottle.

www.pernod-ricard.com

Koo Koo Liqueur Low calorie — As part of a promotional push across the San Amarula Gold Diego area, the Polish producer of Koo Koo Marula fruit liqueur Liqueur is making a big play of its low-calorie — status. Created a century ago in a village east The Southern Liqueur Company of South Africa announced of Krakow, Poland, Koo Koo Liqueur has been the launch of its first new addition to its Amarula brand in 25 refined from its original 37.5% ABV to a 20% ABV years. Called Amarula Gold, the clear golden-colored spirit expression that it says does not compromise on introduction will coincide with the brand’s 25th birthday. Like its taste. With 22 on-trade and off-trade stockists cream counterpart, Amarula Gold is made from the marula fruit in California, the gluten-free and cream-free indigenous to sub-Saharan Africa and is double-distilled and dark chocolate drink is being widely touted as aged in oak for 24 months. The new offering will be launched in containing 63 calories per oz. However, serving South Africa and across global travel retail, with further launches suggestions include pairings with ice cream, planned later in the year. In South Africa the launch is being cheesecake and flavored vodka. backed by a multimillion rand, multi-channel campaign. At 30% ABV Amarula Gold has an SRP of R139 to R149 per 750ml bottle. www.kookooliqueur.com

www.amarula.com

42 — Radius Issue 19 Radius Issue 19 — 43 New Products New Products Summer Beer Watermelon Flavor

Coors Light Summer Brew Coney Island Brew Co Tunnel Infused with citrus of Love Watermelon Wheat — Watermelon flavor MillerCoors is extending its Coors Light range — with its first-ever seasonal extension, the Coors Tunnel of Love Watermelon Wheat is the Coney Light Summer Brew. Infused with a blend of Island Brewing Company’s first summer seasonal natural citrus flavours, Coors Light Summer Brew beer. Brewed with its eponymous fruit, the New is packaged in 12-packs of 10oz cans, which are York-based firm’s 4.8% ABV latest offering aims to adorned with a bright orange and a yellow citrus- deliver a cooling note of watermelon that grows inspired design over Coors Light’s signature into a rich, full-bodied beer with a fruity finish. Rocky Mountain landscape. It is 3.9% ABV and Tunnel of Love Watermelon Wheat is available pricing details have not been released. Available to the local New York market on draft and in six throughout the US while supplies last, Coors packs from April to September. And it is not the Light Summer Brew will receive full marketing first US craft brewer to take a bet on the appeal of support, including English and Spanish language watermelon-flavoured wheat beer: San Francisco’s TV advertising, out-of-home advertising, digital 21st Amendment has been producing Hell or marketing, social media, retail merchandising, High Watermelon for more than a decade, while special events and public relations using the Massachusetts’ Blue Hills Brewery offers the more hashtag #LiveSummer. prosaically monikered Watermelon Wheat.

www.coorslight.com coneyislandbeer.com

Golden Road Brewing 329 Days Of Sun Lager Seasonal lager 21st Amendment Hell or — Los Angeles based Golden Road Brewing has High Watermelon launched its first craft lager with 329 Days Of Sun Re-released Lager “in Honor of Sunny Days in L.A”. Referring — to the region’s average number of sunny days, San Francisco’s 21st Amendment brewery has re- 329 Days Of Sun Lager is also the brewery’s first released Hell or High Watermelon, a traditionally sessionable lager. The new year-round beer is brewed American wheat beer that is fermented a intended to appeal to those looking for an everyday second time with fresh watermelon. Previously brew and experienced craft beer drinkers. the beer has been available on draught, for limited seasonal runs. A combination of Bravo, Tradition, and Opal hops, 329 Lager joins Golden Road’s year-round core In 2014 the 4.9% ABV straw-coloured beer is brands – olden Road Hefeweizen, Wolf Among once again distributed across 17 US states from Weeds IPA, Get Up Offa That Brown and Point the April to September on draft and in six-pack cans. Way IPA. At 4.8% ABV the new beer will be available But as other brewers recognise Hell or High on draft and in 355ml aluminum cans with an SRP Watermelon’s enduring popularity the number of $8.99 per 6 pack. of watermelon wheat beers on North America’s primary market is increasing. www.goldenroad.la 21st-amendment.com

44 — Radius Issue 19 Radius Issue 19 — 45 New Products FRUIT Fruit Radlers Grolsch Radler RADLERS Dutch radler — Tapping into the current popularity of beer and lemon combination beverages, SABMiller’s Grolsch beer brand has announced the introduction of Low ABV refreshment is at the heart of the growing appeal of Grolsch Radler in the . The new release Radlers. Typically sitting at around 2% ABV they’re a growing area is naturally brewed and made with real fruit juice: of interest for consumers wanting a light but flavorful offering, “We went back to the roots of Radler, to where it all started,” said Gisela Rule, marketing director while brand owners see them as key for tapping into lunchtime at Grolsch. The Launch will be supported by a and weeknight occasions. marketing campaign to include television, print and social media and sampling events. At 2% ABV Grolsch Radler comes in 330ml bottles and cans and will be available widely across the on and off- trade. Pricing details not currently available.

www.grolsch.nl

Foster’s Radler Lime & Ginger Citrus & spice — Heineken UK has extended its Radler range of low ABV beers, with the launch of launched a new 2% Dos Equis Radler ABV Lime & Ginger variant. Mexican radler The product, which was launched alongside a — 0% ABV Foster’s Radler, was made available from Heineken’s Mexican subsidiary, March. It follows the hugely successful launch of Cuauhtémoc Moctezuma, has the 2% ABV Foster’s Radler cut with Cloudy Lemon launched a radler variant of its Dos in spring 2013, sales of which have topped 17 million Equis beer brand in Mexico. The bottles. Lawson Mountstevens, Managing Director- company said it expects the variant On Trade at HEINEKEN, said: “We believe the to account for 10% of the Dos Equis moderation segment could represent as much brand’s total sales by the end of 2015. as 5% of total Cider and Beer volumes in the UK within 10 years. The launch will be backed by a print and digital advertising campaign. The The Foster’s Radler range will be supported from launch follows the recent release of May with a multi-million pound through-the- a margarita-flavoured version of Dos line summer campaign, encompassing TV, print Equis in the US. With 2% ABV and and outdoor advertising, in-store sampling, retail made from a blend of 50% beer and couponing, digital marketing and heavyweight PR 50% lemonade, Dos Equis Radler is to drive trial and awareness. The two new variants available in “non-returnable” bottles will be available in 330ml bottles. In addition, the and 355ml cans. Pricing details not brand will be available in new 440ml cans to tap currently available. into the demand for easier formats for on-the-move moderation occasions. The two new variants will be www.dosequis.com available in 330ml bottles.

46 — Radius Issue 19 Radius Issue 19 — 47 New Products New Products Grapefruit Radlers Grapefruit Radlers

Sixpoint Rad Foster’s Radler Grapefruit Craft beer radler Finnish launch — — US craft brewer, Sixpoint has launched a science inspired After a successful launch of the original Foster’s Radler last beer, called Rad, as part of a new experimental series of beers year, Foster’s new Radler Grapefruit has launched onto the called Mad Science. The new brew is 3.2% ABV radler and is Finnish marketplace. At 2%, Radler Grapefruit is a mild, described as containing a “unique blend of fruit juices with refreshing mixed drink aimed at the low-alcohol market ale to create the original summer crusher” and “a refreshing and combines Foster’s lager and grapefruit-flavoured take on what beer can be”. soft drink, in a 40:60 ratio, respectively. The drink will be According to a blog on the Sixpoint website: “The brew was available in Finland in mid-March, will be in 500ml cans inspired by the work of a mad scientist from years gone by – and is best served chilled. an indelible act of spontaneous formulation.”

Launched in 2013, Foster’s Radler brought a whole new Sixpoint Founder Shane Welch said: “There aren’t many category of beverages to Finland. Foster’s brand manager, craft breweries trying this with real juice. When you see all Hartwell’s Daniela Tjede, said: “Many people looking for the complications here, it’s not hard to see why. You’ve got to a low-alcohol drink alternative and a bit of relaxation and begin with the right base beer, balance acidity and sweetness, pampering have settled on Radler. People have requested and pack a ton of flavor into a tiny ABV. Simply put, creating more Radler flavours, so we are pleased to be able to launch a craft radler is not as simple as Beer + Juice = Totally Radical. the new product.” But for RAD, the juice was worth the squeeze.”

www.fosters.co.uk The drink is available 475ml cans in the US, across the Sixpoint network.

www.sixpoint.com/ Brick Brewing Co’s Waterloo Grapefruit Radler With real grapefruit juice — Brick Brewing Co. has launched its Waterloo Grapefruit Radler to the US marketplace. The company launched Waterloo Brewing Co last year as its craft brewing division to share the German heritage of its hometown with the people Stiegl Radler Grapefruit in Cans of Ontario. George Croft, president and CEO, Austrian radler said: “Our seasonal specialty craft beers are great — demonstrations of the artistry that goes into Austria’s Stiegl Brewery has introduced its Stiegl Radler Grapefruit crafting truly outstanding and memorable beers. in cans in the US and Canada. Initially launching in 2012 in the We hope people enjoy them as much as we do US, the beverage is a 2% ABV blend of Stiegl’s Goldbräu lager with making them.” grapefruit, orange, and lemon juice. It is cloudy and is said to have a nice balance between bitterness and fruity sweetness. The radler Blending real grapefruit juice and a finely crafted contains 180 calories per 17oz can. It is now available in parts of lager, the new drink is available at the LCBO and Canada and in the US states of Arkansas, Florida, Iowa, Illinois, The Beer Store in 473ml cans at US$2.50. At 3.1% Indiana, Kentucky, Louisiana, Michigan, Minnesota, Missouri, ABV, Grapefruit Radler is small-batch brewed in the Ohio, Tennessee, and Wisconsin. traditional German style and is being marketed as a “perfect drink for any occasion”. www.stiegl.at/en www.brickbeer.com

48 — Radius Issue 19 Radius Issue 19 — 49 New Products Spirit Beer Spirit Beer & Cider Agave Maria Ale & Cider Tequila barrel aged beer — California-based contract brewer The Lost Abbey has added tequila barrel-aged Agave Maria Ale (13.5% ABV) to its seasonal offer. Agave Maria’s strong-ale base is brewed with Brand owners have been keeping a close eye on the sales surge agave nectar and aged for a minimum of 10 months in both Añejo and Reposado barrels. Agave Maria has hints of black experienced by pioneering spirit beer, Desperados, of late. The tequila pepper, sweet sugar, oatmeal and oak, and has an earthy, flavored beer brand is nothing new, founded in France by Fischer bitter smoked chocolate on the finish. The base beer was in 1995. Now Heineken owned, it’s enjoyed particular success over created specifically to pair with the spiciness of the Tequila, the last couple of years, and it’s no surprise that other brands want adding a sweet honey-like quality to the beer. in. New launches seek to own different spirit bases and flavors, with The bottle’s artwork depicts the Agave Maria mural and was most notably, ABInBev claiming rum with Cubanisto. Now spreading designed by The Lost Abbey resident artist Sean Dominguez. Available in limited draft and 375ml cork-finished bottles to ciders too, we expect to see an ever more diverse range of products from April, the ale will be available throughout North as brands explore the possibilities of this new category. America, and will become an annual release each spring. Price not currently available.

www.lostabbey.com Tennent’s Beer Aged with Whisky Oak Whiskey infused beer — Glasgow-based Wellpark Brewery has launched a new beer that is aged with single malt whisky- infused oak chips. The 6% ABV beer is brewed from three types of Scottish malt, four hop varieties, and water from Loch Katrine in Stirling, before a three-week fermentation process that involves the warm maturation and ageing of the beer with the oak chips. Orwell’s Flavoured Cider Amaretto cider The Wellpark Brewery is said to be the oldest in — Scotland. The new beer therefore blends two SHS Drinks has announced the UK launch of a new historically national flavours. The product is said cider with Orwell’s Amaretto Flavoured Cider. The to have a fruity aroma and a smoky vanilla and new cider is described as having ‘a refreshing blend wood taste, with notes of whisky and toffee. With of amaretto notes and a fruity hint of cherry paired an RRP of £2.50 per 330ml bottle, Tennent’s Beer with a crisp cider apple background’. Aimed at 18 to 30 Aged with Whisky Oak is available online and in year olds, it aims to bring together flavored cider and store at The Whisky Shop. It will also be stocked spirits to join the ‘spider’ category, a category which at selected on-trade outlets, including tourist SHS Drinks estimates will be worth £50 million by hotspots Inverlochy Castle Hotel, The Torridon 2018. With an SRP of £1.89 per 330ml bottle Orwell’s and The Gleneagles Hotel in Scotland. Amaretto Flavoured Cider has 5.5% ABV.

www.tennents.com www.shs-drinks.co.uk

50 — Radius Issue 19 Radius Issue 19 — 51 New Products Summer Fruity Cider Briska Wild Strawberry & FRUIT CIDER Briska Woodland Fruits Swedish cider — Swedish company Kiviks Musteri has launched Stella Cidre Raspberry two new additions to its Briska cider range in Raspberry variant the UK and in Scandinavia, with Briska Wild — Strawberry and Briska Woodland Fruits. The new AB InBev UK has launched a new fruit flavored variant of its variants will join the current range that includes cider brand, Stella Artois Cidre, with the addition Pear and flavors. The company of Stella Artois Cidre Raspberry. The cider will be sold in says of the additions: “Both of the new variants both 330ml and 500ml formats in the UK, in both the on have received exceptionally positive feedback and the off-trade. The liquid contains 6.8% raspberry juice in market testing with consumers, buyers, and on a base of apple cider. The launch is part of a bigger sales publicans so we expect it to perform very well push for Stella Cidre this summer which also sees the core in trade.” Briska Wild Strawberry and Briska Stella Artois Cidre Apple launched on draught in selected Woodland Fruits have 4% ABV and an SRP of UK outlets. The Raspberry launch will be supported with a £2.10 (USD$3.50) per 500ml bottle. national TV advertising campaign, as well as digital media, PR and sampling. In store activation will include branded www.briska.co.uk pallet stacks.

www.stellaartois.com

Rekorderlig Apple and Guava Apple & guava — Carling British Cider Cherry Swedish cider brand Rekorderlig has announced Cherry flavor the introduction of a new seasonal flavor in the — UK, with Rekorderlig Apple-Guava. The launch Carling’s new flavoured cider offer, British Cider Cherry, follows last year’s spring seasonal variant, launched in the UK with a £4 million advertising campaign from Rekorderlig Passionfruit that was made a 4 April. The flavored cider category has seen enormous growth permanent fixture in the range after reporting in recent years in the UK and this follows the launch of Carling strong sales. The launch will be supported with British Cider last year. Jim Shearer, brand director of Carling at a multi-million pound advertising campaign beer company Molson Coors UK, said: “In response to customer to include cinema, video on demand, print and demand, we are excited to launch Carling British Cider – Cherry social media advertising. Rekorderlig’s suggested to our off-trade customers. At 4% ABV, the cider will be off-trade serve for the new flavor is over ice with a squeeze only and available in 500ml bottles (£2.15) or packs of six (£12). of lime. At 4% ABV a 500ml bottle of Rekorderlig The promotion will also include a national sampling campaign, Passionfruit has an SRP of £2.29. as well as TV and digital advertising. www.rekorderlig.com www.carling.com

52 — Radius Issue 19 Radius Issue 19 — 53 New Products New Products American Cider American Cider

Lazy Jack’s Cloudy Apple Cider American style Boonville Bite Hard Cider — Californian cider Halewood International is launching — what it claims is the UK’s first California cider maker Boonville Cider House American-style, cloudy apple cider. has launched their first expression with Bite Hard The owner of the Crabbie’s brand Apple cider. A crisp, semi-dry cider, it is slow is aiming the new 4.7% ABV RTD at fermented from heirloom Northern California 22 to 30-year-old consumers, with apples in an English tradition. Made from tannic the idea that a new proposition in and full bodied fruit, the company say this cider the cider category will attract the “carries its distinctive ‘bite’ with a clean and attention of a younger audience. unique apple finish and citrus notes”. At 6.9% ABV a 473ml can of Bite Hard Cider has an SRP of USD The brand draws heavily on its $9.69 per 4 pack. American connection. The green, 355ml bottle clearly labels the drink www.bitehard.com as “American style cloudy cider”, while Halewood recommends pairing the drink with American food favourites such as pulled pork and mac and cheese. In fact, the brand will launch a consumer campaign based on food pairing, introducing the drink and its American style at events including Grillstock in Manchester and Bristol.

Lazy Jack’s will also be supported Johnny Appleseed through sampling and a digital Hard Apple Cider campaign including Facebook, American cider Twitter and Instagram pages. — Richard Clark, director of innovation Anheuser-Busch InBev is adding hard cider to at Halewood International, said: its line-up with the launch of Johnny Appleseed “Lazy Jack’s capitalises on the Hard Apple Cider in the US. The company consumer desire for American- describes the new expression as a “balance of themed lifestyle and taps into sweetness and intensity with a refreshing crisp the growing trend of American- apple bite”. Johnny Appleseed Hard Apple Cider style drinks.” has 5.5% ABV and will initially be available via the off-trade in 341ml glass bottles in 6-packs The cider has an RRP of £1.29. and 12-packs, and sold individually in 455ml and 710ml cans. It will also be launching via www.halewood-int.com the on-trade on draught in the summer.

54 — Radius Issue 19 Radius Issue 19 — 55 New Products New Products Wine Launches Wine Launches

Blossom Hill Sun Kissed Chablis Hipster Edition Light Glow in the dark bottle — — In the UK Diageo has announced two new additions to its William Fèvre has launched a Hipster edition of its 2013 Chablis. Blossom Hill wine brand with Blossom Hill Sun-Kissed Red The Henriot family-owned Chablis specialist is targeting young and White. The new wines have been developed as a result urban consumers with a bottle covered in ultraviolet ink and of company research into the changing taste palates of UK carrying a transparent level indicator. There’s a QR code too, wine drinkers that shows that “that 48% of Blossom Hill Rosé which takes mobile phone users to a 360º animation. After drinkers desire a lighter, fruitier wine taste”. The research also the 2013 launch of a limited I Love Chablis, William Fèvre’s reveals that 1.8m UK households only drink rosé wine and are latest offer for collectors goes back beyond the advent of Urban resistant to traditional red and white varietals. The new wines Outfitters to channel the progressive spirit of the 1950s beatniks. aim to revive the wine category by appealing to rosé drinkers With an RRP of €15 in France, the Hipster edition is also available and new consumers with lighter, fruitier wines. Coinciding on- and off-trade from April 2014 in Austria, Belgium, Cambodia, with Blossom Hill’s packaging refresh across its entire wine Guyana, Hong Kong, Israel, Korea, Malta, Mexico, Morocco, portfolio, the launch of the new wines will be supported by the the Netherlands, New Zealand, Norway, South Africa, Spain, brand’s £2.1m marketing campaign. Available widely, Blossom Thailand, the UAE and the UK. Hill Sun-Kissed Red & White have an SRP of £7. williamfevre.fr www.blossomhill.com

Jacob’s Creek Wimbledon Wines Limited edition — Jacob’s Creek is capitalising on its status as the official wine of Wimbledon by launching two limited-edition bottles in a tennis-white color. The Australian brand, part of Pernod Ricard’s portfolio, is four years into a five-year partnership with the prestigious tennis tournament. It is offering the Chardonnay and Shiraz bottles with a UK RRP of £8.09. Retailers will be sent Wimbledon-themed point-of-sale materials to support the campaign, while on-trade venues can expect bunting, glasses, cocktail sticks and bar runners. Bottles of Jacob’s Creek’s Classics and Cool Harvest ranges will also carry a neck-collar offering consumers opportunities to win Wimbledon tickets and iPad Minis.

Brand head of marketing Lucy Bearman says: “Coupled with the news that summer 2014 may be the hottest on record, this is a key time for both the on- and off-trade to capitalise on consumers planning and attending Wimbledon-focused parties.” jacobscreek.co.uk

56 — Radius Issue 19 Radius Issue 19 — 57 New Products New Products Wine Launches Wine Launches

Echo Falls fruit fusion range Fruit wine — Accolade Wine brand Echo Falls is releasing a fruit fusion range to appeal to its core audience’s willingness to experiment with new flavours and tendency to favour sweeter notes. The three variants are wine with summer berries (9.5% Salon Zero Dosage ABV), red wine with raspberry and cassis (11% ABV) and white wine with peach and mango (9.5% Champagne ABV). The flavours are also in keeping with the London launch summer season. Available from July 1, a 750ml — bottle will retail at £5. The range will be available Sketch in London is to to the UK off-trade, with the initial release serve a zero-dosage expression of exclusive to Asda. Salon’s 2002 vintage Champagne to diners alongside a glass of the www.echofallswine.co.uk same with its conventional 5.5g/l dosage. The Chardonnay-only ‘blanc de blanc’, whose first vintage was 1905, has never previously been released outside its cellars without a dosage, but Sketch’s wine director, Fred Brugues, has reported a rise in demand at the restaurant for the driest style of Champagne.

Served side by side with the ‘Salon dosé’ in matching Zalto flutes, the pair will be available for diners to try for a limited period from May 2014 in an experiment that, if successful, Williams Chase Rosé 2013 could be repeated. British rosé www.salondelamotte.com — The Herefordshire-based, independent Chase Distillery has released its first wine, a Provençal rosé. The distillery, known for its vodka and gin, has chosen a blend of 60% Grenache, 30% Syrah and 10% Rousanne for its first wine, Williams Chase Rosé 2013. The wine hails from Château Constantin close to the village of Lourmarin in the Provence-Alpes-Côte d’Azur region, which Chase bought with his wife two years ago. The wine is presented in Chase’s signature bottle shape and closed with a glass stopper. At 13% ABV, a 750ml bottle has an RRP of £13.50.Williams Chase Rosé 2013 is available direct from the distillery and is stocked in Harvey Nichols and independent wine merchants such as Richard Dawes Fine Wines, No. 8 Wine Company and George Hill of Loughborough. www.chasedistillery.co.uk

58 — Radius Issue 19 Radius Issue 19 — 59 New Products New Products Wine Launches Wine Launches

La Antigua Wine Spanish wine — Quesería La Antigua de Fuentesaúco sprung a surprise as it unveiled wines to accompany its renowned raw sheep’s milk cheese. Founded by a shepherd in the north-western Spanish province of Castile & León, Quesería La Antigua de Fuentesaúco to this point in its 20-year history has had a single stated aim: to develop high-quality cheese. But at the Alimentaria Barcelona 2014 trade show in Catalonia the cheese-maker unveiled a red wine from Toro and a white Rueda presented in matching matte-white bottles, inspired by old- fashioned milk bottles and with only flashes of colour around the neck to distinguish them.

www.queserialaantigua.com

5 Rounds Shiraz Australian Shiraz — Australia’s Water Wheel Wines is fighting back against the weather that has hampered production at its Bendigo winery in recent years. noSO2 Designed by illustrator Glenn Thomas, the label Zero sulphur for 750ml bottles of its 5 Rounds Shiraz features — two pugilists drawn in the style of vintage boxing Prosecco producer, Bisol has launched a zero-sulphur expression, posters. Printed on premium matte labels, the called noS02, onto the UK market. The sparkling wine, which is design retains the slant that has previously aimed at sulphite-sensitive consumers, is the result of “countless marked out Water Wheel labels. years of research” and seeks to have “maximum elegance, authenticity and longevity”, says Bisol. The wine is made from Drought, bush fires, smoke, frost and flooding grapes grown and hand harvested from the steep slopes of the have all affected the growing region north-west Valdobbiadene hills. Stamped with the ‘Valdobbiadene Prosecco of Melbourne, but family-owned Water Wheel is Superiore DOCG’ marque, the hand-wrapped noS02 bottle is determined to show that it has already mounted enveloped in a thin sheet of aluminium, which protects the a comeback. precious Prosecco from the light. It is retailing at £21.99 (750ml). www.waterwheelwine.com www.bisol.it

60 — Radius Issue 19 Radius Issue 19 — 61 New Products New Products Pouches & Packs Pouches & Packs

One Glass Nuvino Single serve pouches Modern pouches — — Italy-based One Glass Wine has launched 100ml California-based company Nuvino has pouches of wine that it calls “practical and introduced a range of four new wine products environmentally friendly”. with its Nuvino wine range. The company offers a Chardonnay from South Africa, a Sauvignon Available in a 2010 Sangiovese (13% ABV), a 2010 Blanc from Chile, a Red blend from Australia Cabernet Sauvignon (13% ABV), a 2011 Vermentino and a Malbec from Argentina, each of which (13% ABV) and a 2011 Pinot Grigio (12.5% ABV). comes in a specially-developed PreservPak that Available in France, Italy, Germany and Japan, One ensures the flavor stays in tact. Each pouch has Glass also produces a US-only range that includes a a simple plastic screw top, and contains 187ml, 13% ABV Merlot and a Sangria. the same as a single glass of wine, and can be easily carried in a pocket or bag. The wine The growing trend for one-glass wine pouches can be consumed straight from the pouch, or points towards the format being aimed poured into a glass. Pricing for the Nuvino wine progressively more at sophisticated consumers. pouch range is not yet available. Where once a pouch might have been seen as a way of packaging a large amount of wine at a www.nuvino.com lower price, the one-glass format suggests a more convenient, casual approach to drinking good- quality wine in moderation.

A pack of 16 pouches costs about €29.90 (or €1.87 per pouch). www.oneglass.it Spotwine Single serve pouches — US company Spotwine LLC has launched a new Rex Goliath pouch-packaged wine. Each pouch contains 187ml, the same as one glass of wine, can be easily carried Tetra packs in a pocket or bag and has a simple plastic top that — can be screwed back on. The packaging allows the International producer and marketer wine to be quickly cooled by placing on ice and Constellation Brands has launched the packaging claims eco-credentials through a its range of Rex Goliath wines in seven-times smaller carbon footprint than a glass 500ml Tetra Paks. The Chardonnay, bottle. Suggested serves are direct from the pouch Pinot Grigio, Cabernet Sauvignon drinking from the mouthpiece, direct from the and Red Moscato are now all pouch using a straw, or poured into a standard available packaged in the drink boxes wine glass. Pricing for the Spotwine pouch is not with twist-off caps. Launched to yet available. consumers in the US, the range has an RRP of USD $4.99 per 500ml box. www.spotwineusa.com www.rexgoliath.com www.myxfusions.com

62 — Radius Issue 19 Radius Issue 19 — 63 New Products Frozen Frozen Drinks Drinks

With frozen pouches proving to be a hit with consumers over the last couple of summers, the trend continues with brand extensions and premium offerings as well as a RTS slush innovation from Evans.

Evan Williams Kentucky Slush Test markets — Heaven Hill Distilleries has announced the summer release of pre-mixed cocktail Evan Williams Kentucky Slush to select test markets.

An extension of the Evan Williams Bourbon brand, the 12.5% ABV RTD cocktail is a mix of bourbon, lemonade, orange Juice and sweet tea flavours and will retail for about $14.99 a 1.75 litre bottle. It is believed to be the only pre-mix bourbon cocktail on the market and will run under the marketing tagline of “For Seriously Refreshing Bourbon… Just Smirnoff Frozen Pouches Range Chill”. The company advises consumers to freeze, Frozen sorbet cocktails pour or blend to serve and hopes to encourage the — consumption of bourbon through the summer Smirnoff is launching new sorbet and frozen pouches ranges into the UK frozen months, as well as winter. alcoholic drinks category. The Smirnoff Sorbet range is available in three fruit flavors – Raspberry, Mango and Lemon – while the frozen drinks offering includes Senior brand manager for whiskeys at Heaven Hill, Smirnoff Apple Bite and Smirnoff Ice. This is the first time Diageo, the premium Susan Wahl, said: “As the Evan Williams brand drinks business behind Smirnoff, has frozen a drink that already exists within a franchise grows, we have identified additional brand’s portfolio. Diageo will be investing heavily into the new ranges, with in-store usage opportunities, and one of these is clearly activations and sampling taking place, alongside the roll-out of 1,000 freezers across to expand Bourbon as a refresher during the hot the convenience channel, to encourage consumers to consider the product on their summer months. We know through both research way in and out of stores. and anecdotal evidence that many of our newer Evan Williams consumers look for different, more Diageo is encouraging retailers to capitalise on both passing trade and consumers refreshing ways to drink Bourbon in the summer.” who are looking to add a new dimension to their casual get-togethers. The pouches can be sold ready-frozen or, if there is no facility for this in-store, consumers can Kentucky Slush will be available in stores from June purchase and freeze at home. The RRP for Smirnoff Sorbets and Smirnoff Apple Bite to August in Colorado, Georgia, Indiana, Kansas, and Smirnoff Ice pouches is £2.99 and they will have an ABV of 4.7% (250ml). This Kentucky, Michigan, North Carolina, Ohio, South follows in the footsteps of Parrot Bay, whose ‘freeze and squeeze’ cocktails delivered Carolina, Tennessee, Texas and Virginia. 61% incremental growth to the Total Beverage Alcohol market in 2013. www.evanwilliams.com www.smirnoff.com

64 — Radius Issue 19 Radius Issue 19 — 65 New Products New Products Frozen Drinks RTD Margaritas

Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita Low calorie Margaritas — Skinnygirl Cocktails has announced two new low calorie RTD cocktails, bringing the brand’s portfolio of low calorie drinks up to 21 products. The Skinnygirl Sweet’arita is a sweeter expression of the original Skinnygirl Margarita, with notes of sweet lime, orange and tequila. Containing fewer than 100 calories, it is bottled at 9.95% ABV and has an RRP of $12.99 per 750ml bottle.

The Skinnygirl Sparkling Margarita provides a bubbly version of the Skinnygirl Margarita, offering notes of citrus and tequila, plus a “robust” aroma of lime and a short finish. It also contains fewer than 100 calories, is bottled at 9.95% ABV and has an RRP of $12.99 per 750ml bottle.

www.skinnygirlcocktails.com

Kold Cocktails Heineken’s Dos Equis Dos-A-Rita Frozen cocktail pouches Margarita RTD — — British drinks maker Kold has launched a new range of frozen cocktails called The US division of Heineken has announced a Kold Cocktails. Each cocktail is packaged in a single-serve pouch and is intended limited roll-out of their new margarita-flavored to be served straight from the freezer into the glass. The premium range is extension of the Dos Equis Mexican beer brand. available in three varieties: Frozen Cosmopolitan, Frozen Mojito and Frozen Lychee Martini. The company claims to use premium spirits to mix the drinks, The company say of the new expression: “The including smooth, triple-distilled grain vodka and complex barrel-aged white flavored/beer mixes segment is showing the rum. The “bar-quality” cocktails are mixed in small batches for “the most highest rate of growth, indicating that consumers authentic result”. are more open to experimentation and variety beyond regular beer… Dos-A-Rita is poised to The cocktails are all 8% ABV, available in multipacks of 2 x 225ml pouches. The capitalize on these growth trends”. At 7.2% ABV RRP per multipack is £6.50. Kold said that the packs can be sold either ambient or Dos Equis Dos-A-Rita will be initially available frozen. Another marketing plus is that the calorie count ranges between just 167 via the off-trade in select US states and will be and 200 calories per cocktail. They are now available for retailers to purchase. available in 682ml cans and 12packs of 227ml cans.

www.koldcocktails.com www.dosequis.com

66 — Radius Issue 19 Radius Issue 19 — 67 New Products New Products RTD Launches Branded RTS Cocktails

Malibu Cocktail RTDs The Savoy Collection: The Manhattan Chinese market Hotel branded cocktails — — Pernod Ricard has announced the launch of a new The Savoy hotel in London has released a limited edition Malibu cocktail RTD range formulated specifically bottled cocktail in Selfridges department store. The cocktail for the Chinese market. Malibu RTD cocktails are mix was created by Eric Lorincz, head bartender of the currently available in the UK, US, Netherlands and American Bar, using Martini Gran Lusso Vermouth, Martini Japan, however the company said the new range Rosso and three Woodford Reserve Bourbon’s including the is “tailor made for the Chinese market in terms of Personal Selection and Mature Oak expressions. To complete packaging, flavor selection and recipe adjustment”. the cocktail, two different kinds of were added before The three Malibu cocktail flavors for the Chinese wood-conditioning the mixture and allowing it to rest in market include: Sunshine Lemonade, Cool Coconut individual glass jars for a month. and Tropical Cola. With 5% ABV and available via the on and off-trade, Malibu Cocktail RTDs have an The Savoy has been producing very limited edition bottles SRP of CNY12.50 (US$2) per 275ml glass bottle. for guests for many years, and the tradition was revived last year with the first instalment of The Savoy Collection, www.maliburumdrinks.com a 21-year-old Macallan whisky. The Manhattan is the latest addition to the collection, taking inspiration from the original cocktail recipe from 1884, tweaked to create a new twist on the serve. Only 116 hand-numbered and signed bottles were created in total, each one containing enough liquid to pour 12 glasses of the classic Manhattan cocktail. The final 20 bottles will go on sale exclusively in Selfridges department store at a price of £225.

Eau De Vie Cocktail Range Bar branded cocktails Canadian Club RTD’s — New variants Australian bar, Eau De Vie has launched its first — small batch RTD cocktail range now available Beam Inc’s Canadian Club whiskey and RTD across Australia in Vintage Cellars stores. The brand has added two new RTDs to its Australian collection consists of three cocktails – Cold Drip portfolio with Canadian Club Premium and Negroni, Coconut & Banana Rum Old Fashioned Canadian Club Summer Crisp. Canadian Club and Smoked Bacon & Maple Manhattan – that Premium features a stronger, bolder taste, aiming promise to offer consumers the chance to enjoy to appeal to consumers who have traditionally “bar quality cocktails” at home. favored imported and craft beer. Canadian Club Summer Crisp is a lighter and less sweet beverage. The cocktail mixes will be sold in old-fashioned The launches were supported by a major AUS$3m 120ml bottles and are expected to retail at $15-16. summer advertising campaign featuring outdoor Despite a 70% tax hike on RTDs in 2008, which led and POS support. Canadian Club Premium is to a volume decline of more than 13% in the same available nationwide in 4x330ml packs with an year and continual shrinkage of the category to SRP of AUS$22.99. Canadian Club Summer Crisp is almost half its size in 2007, premix remains the available nationwide in 4x330ml packs with an largest category in Australia, comprising 43.6% of SRP of $16.99. the total spirits market.

www.eaudevie.com.au

68 — Radius Issue 19 Radius Issue 19 — 69 New Products RTS Cocktails

Miami Cocktail Company Organic RTS cocktails — The Miami Cocktail Company has launched its new RTD cocktail range in the US. Claiming to create “Outstanding classic cocktails using only the highest quality ingredients mixed to perfection with top shelf spirits”, the range contains no additives, no preservatives, no artificial colors and no artificial flavors. Using no sugar, sweetness comes from natural extracts and 0.01g of Splenda per bottle, making it 99.99% natural, the company claims. With less than 90 calories per serve the range comes in 5 variants: Old Time Sweet Tea, Cherry Margarita, Pina Colada, Classic Mojito, Pink Lemonade. Packaging is retro-inspired with custom proprietary glass bottles that emulate vintage 1920s soda pop bottles. At 15% ABV and coming in a 750ml glass bottle pricing information is not yet available. www.miamicocktail.com

70 — Radius Issue 19 On Premise On Premise Syrups, Cordials & Mixers Syrups, Cordials & Mixers

Bittermilk Cocktail Mixers Organic cocktail mixers — US company Bittermilk has launched a range of cocktail mixers. The new range comes in three variants: Bittermilk Smoked Honey Whiskey Sour, made with organic lemon juice, cane sugar, and an organic orange oleo saccharum; Bittermilk Tom Collins Mix with Elderflower and Hops, made with lemon juice, extract of elderflower and elderberry, and organic cane sugar; and Bittermilk Bourbon Barrel Aged Old Fashioned, with Burnt Organic Cane Sugar, Orange Oleo Saccharum, Gentian Root and Cinchona Bark. Bittermilk cocktail mixes are available online for $14.95 each via the company website and from New York based online store Kaufmann Mercantile.

Monin Smoked www.bittermilk.com Pineapple Chipotle Syrup Smoked syrup Stoli Ginger Beer — Monin has launched a new addition Premium mixer to its syrup collection with Monin — Smoked Pineapple Chipotle in the Premium vodka brand Stoli has launched a new non-alcoholic premium mixer called US. The new syrup, has a sweet-tart Stoli Ginger Beer to the US. To launch the new Stoli Ginger Beer, Stoli is inviting flavor of ripe pineapple blended consumers to salute the Stoli Moscow Mule using the hashtag #RaiseYourMule, in a with the spicy, wood-smoked reaction to the resurgence of the Moscow Mule Cocktail in the US. The Moscow Mule flavor of chipotle peppers. Made is made with vodka, ginger beer and lime, served over ice within an iconic copper mug, with select ingredients and pure giving it a cold, metallic tang. cane sugar, the syrup can be used for creating specialty beverages Stoli will take its Mule campaign trail across the country to engage fans with over 330 and cocktails such as mojitos, managed bar events across 12 markets including: Boston, Chicago, Dallas, Denver, New margaritas and with spiced rum. York, New Jersey, Philadelphia, Miami, Washington, D.C., and Northern and Southern The syrup can also be used in a California. Over 17,000 people are expected to receive samples of the cocktail in addition marinade and as a finishing glaze. to Stoli-branded copper mugs and recipe cards. Stoli Ginger Beer will come in a 4-pack Monin Smoked Pineapple Chipotle and be available from leading retail outlets and within on- and off-premise locations. Syrup has an SRP of USD$11.95. The 4-pack will retail for $5.99. www.moninstore.com www.stoli.com

72 — Radius Issue 19 Radius Issue 19 — 73 On Premise On Premise Syrups, Cordials & Mixers Pre-Made Pickle Juice

Bols Elderflower Funkin Pickle Juice US release Pre-made cocktail mixer — — Lucas USA has added an Pre-made cocktail and cocktail mixer brand, Funkin has released elderflower varietal to its existing range what it has called the ‘first branded pickle juice for the on-trade’ of 35 flavored liqueurs. The flavor was to the UK market. Piggybacking on the trend for the Pickleback previously available in Europe, and will – whereby drinkers consume a shot of whisky followed by a shot now be released on- and off-premise of pickle brine – the product allows bars to easily join in on the in the US. The 15% ABV clear liqueur increasingly popular serve. is made using the blossoms of the elder tree, which creates a fresh and Funkin has said that the product can also be used to make floral flavor. Suggested serves include cocktails; another growing trend. Suggested recipes an Elderflower Collins (with gin, include those for a Funkin Filthy Martini and a Funkin Pickle lemon juice and soda) and an Eld(erly) Mary. Funkin Pickle Juice is available in 36cl bottles in the on- Fashioned (with bourbon, cane sugar trade nationwide across the UK. and orange bitters). Bols Elderflower will retail at USD $17.99 per 750ml. It is www.funkinPRO.co.uk intended primarily for use in cocktails.

www.bols.com

Reyka Icelandic Bitters Icelandic botanicals — William Grant & Sons’ vodka brand has released their first edition of Icelandic Reyka Bitters in the UK. Comprising just 300 bottles Van Holten’s Pickleback the bitters will be available for Pickle Juice free to London-based bartenders Pre-made cocktail mixer to encourage them to create new — cocktails using Reyka vodka. Pickle specialist Van Holten’s is Available exclusively to UK bars, selling Pickleback – Real Pickle Icelandic Reyka Bitters is made from Brine to be used as a chaser or botanicals sourced in Iceland that mixer. The Wisconsin-based firm, include: Icelandic moss, angelica leaf which distributes an array of pickle- and crowberry juice. Reyka suggest based products to stores across the serving Reyka Vodka and Icelandic US, believes the consistency of its Reyka Bitters on the rocks. The latest product will mark it out from company say they will produce more the jars of pickle slices and seeds Reyka Icelandic Bitters if there is that many bartenders use to pour sufficient demand. shots of pickleback.

www.williamgrant.com www.picklebackmixer.com

74 — Radius Issue 19 Radius Issue 17 — 74 Radius Issue 19 — 75 On Premise On Premise Cocktails Cocktails

Monin UK Black Pearl Tour Trend: Jungle Bird Cocktails Cocktail competition Tiki cocktail trend — — The Black Pearl Tour has taken to the road, offering UK’s bartenders the The perfect hybrid between two major drink trends chance to compete against each other. Running throughout summer 2014, the - tiki drinks and amaro-based cocktails - is making Black Pearl Tour will visit 10 locations across the UK and will include tutored a resurgence from obscurity back onto cocktail tastings and training with experts from Monin and Plantation Rum. The tour menus in the United States. will be followed by regional heats of the 2014 UK Monin Cup in Shoreditch, London, where contestants have eight minutes to make an alcoholic cocktail The Jungle Bird blends Campari, Rum, pineapple using at least 20ml of any Monin syrup or purée, and the Underground Punch and lime juices and simple syrup in a recipe dating Pong League’s (UPPL) Monin & Plantation Bartenders’ Challenge Cup. The back to 1978. Created in the Kuala Lumpur Hilton, successful individuals and teams will then compete for places in the grand the drink failed to make it over to the US at the finals of both competitions during London Cocktail Week in October. time because the tiki trend had faded out by the late seventies. Tiki historian Jeff Berry discovered James Coston, Monin’s UK brand ambassador, said: “The whole tour is a great the recipe and included it in his 1989 book “The opportunity for bartenders across the country to learn about our huge product New American Bartender’s Guide,” as well as his range, but also to have fun and show how creative they can be.” 2002 book “Intoxica!” www.monin.com Still, the Jungle Bird failed to catch on with mixologists until recently, when it began popping up on some of the hottest cocktail lists in New York and Chicago including the following bars:

Celeste 111 W Hubbard St, Chicago, IL 60654

Three Dots and a Dash 435 N Clark St, Chicago, IL 60654

Aviary 955 West Fulton Market, Chicago, IL 60607

Attaboy 134 Eldridge St, New York, NY 10002

NoMad Hotel Bar 1170 Broadway, New York, NY 10001

Lantern’s Keep in the Iroquois Hotel 49 W 44th St, New York, NY 10036

Milk & Honey 30 E 23rd St, New York, NY 10010

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As such, the scene in Australia is heavy with of blends based on homeopath Edward Bach’s invention, spanning every facet of cocktail- famous flower remedies, using ingredients making - from house-made bitters and syrups, to including hornbeam, clematis and honeysuckle). airs and foams, and even the vessels that drinks are served in. Another advantage for Oz is that, Another trend that has exploded in Australia over being located in the Asia Pacific, there are rich the past few months is the rum bar, with several pickings in terms of exotic, local ingredients to venues dedicating themselves solely to the spirit. experiment with, plus flavour influences from And, in the Aussie tradition of making a scene neighbours like Japan. As a result, flavours their own, bars are experimenting with various and ingredients that may seem ‘unusual’ to ways of presenting and enjoying the drink, AUSTRALIAN London and New York palates are more readily meticulously exploring its versatility. accepted here. The Rum Diary Bar in Melbourne, for example, Perhaps one of the best examples of an openness offers 125 varieties of rum, rum flights paired to unusual flavours is the widespread use of with cheese, rum cocktails on tap, and on COCKTAIL Fernet, the divisively bitter spirit (often compared free movie nights, bartenders offer punters with mouthwash). Preferred at Sydney bars a butter popcorn-infused rum and coke. At including Gilt Lounge and Gardel’s Bar, cocktail Neighbourhood in Bondi, meanwhile, they make haven Earl’s Juke Joint even served it on tap. their own alcoholic falernum with a rum base Aromatic herbs and their like also prominently (and also juice for their own house- CULTURE feature in Aussie cocktail-making (Sydney bar made grenadine). House-made syrups (such as The Victoria Room even served an entire menu banana) are regular features on Aussie cocktail

According to mixologist-turned-international-consultant (and self- styled “drinks maven”) Angus Winchester, Australia is “one of the most creative cocktail cultures on the entire planet”. That might be news to those with their gaze trained firmly on the cutting-edge cocktail scenes of London and New York, but when it comes to no- holds-barred innovation, industry watchers would be wise to direct their eyes Down Under.

For the longest time, Australia has been In tandem with that trend, cocktail bars are on characterised as a nation of beer drinkers, the rise, with new openings hitting the likes but increasingly Australians’ attention is of Melbourne, Sydney and Perth every month. turning towards spirits. The Australian And, rather than be a weakness, Australia’s Bureau of Statistics reported that, in 2012, beer historical lack of a cocktail heritage is emerging consumption fell from 76% to 42% of alcohol as a strength. With a virtually clean slate and consumed, wine rose from 12% to 37% and spirits few rules to follow, Australia’s bartenders have (including RTDs) from 12% to 20%. Tim Salt, the freedom to experiment and shape the managing director of Diageo Australia, told The landscape’s trends and tastes. Spirits Business last year that “while total alcohol consumption in Australia is flat, generally people are drinking less but better”.

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prepare their Lady’s Leg Cosmopolitan in a 1930s has been chosen as a suitable region for such an Mr Black, one of only six liqueurs from around vintage shaker shaped like a lady’s leg, wearing experimental product. It may be that big brands the world to be awarded the gold medal at 2012’s a silver high-heeled shoe. The bars also present continue to choose Australia as a test market for International Wine & Spirits Competition in their Yuzu Mule – inspired by a Moscow Mule – in more innovative products, in that it is seen as London. Made in small batches of 250, 700ml 1940s-style solid copper mugs, just as the original being keen to embrace the particularly unusual bottles, its Australian makers use beans from a cocktail was at the Cock ‘n Bull restaurant that and inventive. local roasters near the distillery in order to get invented it. (The mugs are made especially for the flavour profile just right. With both products, Eau de Vie.) Sydney’s Ramblin’ Rascal Tavern It is also worth taking into account that Australia the utmost attention has been paid to the prides itself on glassware (the Twelve Gauge is already home to a distinctive drink culture, quality of the coffee flavours, enabling coffee- Grog is served in a pewter tankard decorated being known as a nation of coffee connoisseurs. laced alcoholic drinks to become that much with orange segments pierced with macerated While it seems only natural that the refinement more sophisticated. cherries) and the city’s Your Ex Lovers presents of the country’s coffee scene should easily its “Champagne” Slushy in a metal Champagne transfer to Australians’ attitudes to spirits and To conclude, Australia has fast become a hub challis with a striped paper straw. cocktails, we’re also seeing a collision between of leading-edge experimentation, both from the two cultures, unleashing potential for bartenders and small-batch distillers. Thanks to Australia to become the world leader in coffee its geography, and its lack of heritage, the country menus, while Bondi Junction’s Spring Street cocktails and spirits. is ripe for ushering in new ideas around cocktails Social blends drinks with its house-made bitters: and spirits, somewhat “marching to the beat of its peach, rhubarb, grapefruit, orange, whiskey, For example, Australian-made Little Drippa is a own drum”. While undoubtedly inventive cocktail apple and even ‘old fashioned’ bitters that offer an cold-drip coffee that’s being marketed especially scenes such as New York and London continue to independent take on Angostura. for use in cocktails. The beans have been roasted get radical, they are nevertheless influenced by a differently to lend chocolate and fruity tones, long history of drink mixing: Australia, therefore, In a similar vein, one of Sydney’s most with the express intention of mixing the product may well prove the market to keep an eye on for experimental bars, Zeta, has made a habit of with vodka. Then there’s cold drip coffee liqueur truly open-minded and unpredictable innovation. ‘deconstructing’ and ‘twisting’ classics. Examples include a Bramble Three Ways (lemon gelato, a berry jelly and a shot of gin) and a twisted Sangria (wine base, cognac, Cointreau, orange and grape juice, house-made strawberry ice spheres, ginger beer). Lily Blacks in Melbourne, Away from the bar, Australia lays claim to meanwhile, embraces home-made and exotic: having invented the first vodka made from think the Sinnerman (Cruzan Rum, house-made butter, demonstrating that innovation lies with fig and cinnamon bitters, almond, lemon) or independent distillers as well as those mixing the Spiced Bellini (pear and cardamom puree, the drinks. Hailing from North West Tasmania, with sparkling wine). Refreshing, citrus flavours which has a robust dairy industry, 666 Butter appear to be favoured in the Australian heat. Vodka is hand-made with Autumn butter, giving the resulting vodka a creamy, complex flavour. It Asian influences are widespread: Soju Girl in is the only Australian-made vodka to be awarded Canberra, for example, serves an alcoholic riff a Gold Medal in the San Francisco World Spirits on bubble tea (soju, green tea, aloe juice, passion Competition, and also received a Gold Medal in fruit and passion fruit jelly balls), along with other the Fifty Best Vodkas in the World Competition. Asian-inspired cocktails (the Concubine mixes soju, plum liqueur, house-made ginger syrup and In addition, in April Australia became only fresh lime). the second market outside of Italy to launch Cointreau Noir, which blends 70% Cointreau In terms of serves, Australian bartenders are orange liqueur with 30% Rémy Martin cognac paying attention to every stage of the cocktail (which has been especially made for Cointreau mixing and drinking journey, and that includes and includes macerations of nuts and almonds). the vessels that drinks are shaken and presented Devised to make cognac more accessible to the in. The Eau de Vie bars in Sydney and Melbourne cocktail market, it seems significant that Australia

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bars including Caravan (King’s Cross), Dean St Townhouse (Soho) and York & Albany (Camden).

The global popularity of Thai hot sauce Sriracha and its natural suitability to the Bloody Mary has seen several bars around the world mixing Bloodys with the condiment, giving the drink an Asian lilt. Vodka brand UV has even launched a Sriracha-flavoured vodka, positioning it as “the Bloody Mary’s new best friend”. And there are plenty of other regionally iconic ingredients being used to create Bloody Marys with a local identity: in the 2010 Brazilian Championship of Cachaça- based Cocktails, for example, bartender Jairo REGIONAL Alvin de Gama, from São Paulo, mixed a distinctly Brazilian Maria Sagrenta (cachaça, Cointreau, Tabasco, tomato juice and Angostura bitters).

Perhaps even more interesting, however, is that BLOODY bartenders are using the idea of regionality to inspire new takes on the Bloody Mary, regardless of whether they are actually based in that part of the world. You could argue, however, that in these instances, the mixologists have been inspired by MARYS immigrant populations. At Brooklyn restaurant Talde, for example, Asian-American Dave Talde presents an Asian-inspired Bloody made from wasabi powder, Chinese black vinegar and Guinness, garnished with pickled ginger. It might be served in New York, but given that city’s And it seems Stoli is on to something bigger, as sizeable Asian-American population - and the a quick look at bar menus everywhere from the resulting, incredibly popular Asian-American UK to Australia reveals regional spins on the food scene (think Korean fried chicken, countless Bloody Mary to be firmly in vogue. Take Soho in ramen joints, and David Chang) - it makes sense. London’s Talented Mr Fox, for example, which rather literally interprets the drink’s moniker, In North Perth, Australia, The Classroom bar has adding in a very British black pudding distillate, created a sophisticated Italian twist on the Bloody This year, Stoli Premium vodka launched its ‘Search for Mary’ along with bacon and pigs’ blood. A more genteel Mary, dropping a sizeable homemade tomato and UK rendition comes courtesy of London-based bocconcini sphere in a glass of ice-cold vodka (it’s marketing campaign, exploring local twists on the Bloody Mary Kamm & Sons, responsible for a new spirit called the Sphere Loren). Probably no coincidence across the US. Inspired by the likes of cajun-spiced Bloody Marys, that borrows heavily from gin. Made with 45 that the Aussie drink scene is heavily influenced popular in New Orleans (you can even buy pre-prepared New botanicals - including ginseng and juniper - by a long history of Italian immigration - hence founder Alex Kammerling has come up with the the national obsession with coffee. Orleans-style Bloody Mary mixes, such as those from brand Garden perfect recipe to show it off: the Sunshine Mary. District Bloody Marys), and Bloody Caesars, the Canadian recipe Using vine-ripened Isle of Wight yellow tomatoes, Another example is The Lone Star Taco Bar in along with the usual Tabasco, horseradish, Allston, Massachusetts, which borrows from the that uses Clamato juice, Stoli’s search encompasses more than and salt and pepper, it’s a distinctly British riff traditions of the US’s significant Latino immigrant 300 Bloody Mary bar events - proving the drink is as varied as it is on the drink, the yellow tomatoes replacing population to blend Agavales Reposado tequila - popular in the US. the ‘bloody’ element with sunnier shades. The infused with poblanos, cilantro, celery, cucumber serve is available at London and and garlic - into its Bloody. On the subject of

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Mexico, it should come as no surprise that there Amid an increasingly experimental landscape for already exists a homegrown Mexican version of cocktails - not to mention the growing popularity the Bloody Mary (given the use of tomato and of savoury blends - it’s little wonder bartenders spice). The michelada cocktail comprises tomato are taking a drink that has historically been open juice, hot sauce, lime juice and beer (along the to personal interpretation and local nuances, lines of Corona or Negra Modelo), served with ice and using that as inspiration for pushing the in a salt-rimmed glass. boundaries of adaptation. Regionally specific ingredients and local produce provide endless As with the Sunshine Mary, another popular way sources of invention - as well as tapping into of injecting regionality into the Bloody is to use ‘locavore’ and ‘organic’ trends. The enduring locally grown ingredients in the mix. The Isle popularity of the Bloody Mary, along with its of Wight’s yellow tomatoes add distinguishing natural capacity for innovation, suggests we SEAWEED colour and flavour; at The Woods of Windsor Bar can expect this cocktail to undergo unlimited in Melbourne, Australia, a house-made juice used reinventions as long as drinks makers and in Bloodys is concocted from tomato, capsicum, consumers wish to experiment. celery and beetroot (the beetroot gives it an COCKTAILS especially Aussie accent).

The release of a 42% ABV seaweed-infused gin by Welsh craft distillery Dà Mhìle in March caused quite the stir in the drinks press. But while much of the spotlight fell on the growing trend for experimental botanicals in gin, perhaps more intriguing is the potential for seaweed infusions to increasingly start popping up on bar menus and stacking up on drinks shelves.

Though seaweed has long been a staple ingredient As a result, seaweed’s presence in the Western in Asian , it is only recently that the marine functional F&B market is expected to multiply. algae has caught the attention of the Western Diffordsguide reported in 2012, for example, that palate. Bren Smith, owner of the Thimble Island as micro algae such as spirulina is already used Oyster Co – a seaweed farm based in the Thimble in the likes of smoothies, it would make sense for Islands of New York’s Long Island Sound – last more types of seaweed to be similarly utilised. year said he hopes that “seaweed is going to be Ole Mouritsen, a researcher at the University of the next kale”. As well as sitting well with locavore Southern Denmark who is studying the usability and organic trends, seaweed, like kale, boasts a of seaweeds in cuisine, told the publication: “I remarkable set of health benefits: everything from haven’t seen much else done using seaweed pulp, iodine to maintain a healthy thyroid, to vitamins though I don’t see why not - it would bring an A and C and calcium. There are even research interesting texture to a drink.” bodies in the US, UK and Europe looking into seaweed’s anti-viral and anti-cancer capabilities.

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In New York, cocktail consultants Evoe had the Perhaps the biggest sign that seaweed is destined pleasure of working with Bren Smith’s locally to show up more and more at the forefront of grown seaweed when they helped devise the drinks innovation is that beer revolutionaries drinks for a seaweed-themed, food-and-cocktail BrewDog have recently taken up the cause. In matching menu with Manhattan restaurant the first episode of their Brew Dogs TV series, Louro. The eatery already used seaweed in its food which aired on the Esquire channel in the US in – notably the signature kelp butter – and wanted September, founders James Watt and Matt Dickie to trial more recipes. The one-night only ‘Drink harvested kelp from the San Diego coast to make Like A Fish’ , held in May 2013, was swiftly a kelp, chili pepper and rosemary-infused IPA. In followed by another in June owing to demand. the episode, Dickie says: “The kelp’s really going to Cocktails included the Green Blood Maria (kelp, add cool dimension to the beer, a really nice salty tomato water, celery, Habanero pepper, lime), note, and a briny character too.” Sovereign Remedy (kelp and ginger-infused Yamazaki whisky, carrot, honey, lemon) and So, while seaweed is currently the preserve of the Hokkaido Ferry (kelp-infused Hakushu whisky, drinks industry’s most experimental figures, there madeira, cane syrup, Peychaud’s bitters). is reason to believe that, owing to a flavour profile that naturally lends itself to the likes of gin, Scotch And it’s not just New York that’s catching on in and ale - not to mention one that is getting craft the US. In Minneapolis, Marvel Bar’s Pip Hanson distillers, brewers and cocktail-makers inspired recently created a Scotch-seaweed infusion - it could eventually go mainstream. In support he calls ‘the Old Man and the Sea’. Ten-year of that, commercially viable characteristics such Laphroaig is steeped with nori seaweed for 12- as health benefits and its natural, organic image However, seaweed’s contribution to edibles and 16 hours, which, when opened up with a splash could appeal to a broad consumer base. Just libations certainly doesn’t stop at a health boost. of water, Hanson told Conde Nast Traveler gives think of the ingredients in terms of its purveyors, Indeed, its long-held popularity in Asian food “a full bandwidth of smoke, brine, peat, umami, The Broken Shaker bar in Miami – which like BrewDog: experimental, revolutionary and, is not just a matter of ‘ your greens’, but, and ocean all packed into a single sip”. Reputed champions homemade liqueurs and syrups and ultimately, wildly successful. perhaps even more so, as a rich source of flavour. London-based mixologist Tony Conigliaro has locally sourced ingredients – serves a Seaweed And that flavour varies depending on the type also experimented with seaweed and Laphroaig, Martini made with pineapple-infused Campari of algae you’re talking about: dulse, for example, telling Diffordsguide in 2012 that he’d made and seaweed-infused gin. And mixologist is salty and nut-like, while nori, mostly used in “really interesting infusions and tinctures Benjamin Schiller at GT Fish & Oyster in sushi, is milder. What all seaweed has in common, from seaweed we literally got off the beach. Chicago has created a concoction of kombu fluid, though, is another trendsetting conceit: the so- We dried it out and cooked it in different ways - Bols Genever, and egg white, poured over called “fifth taste”, umami. it brings some really interesting notes to a drink”. a kombu ice cube and garnished with dried and He added that he’d also mixed “a Dirty Martini- minced kombu. It’s a flavour that holds appeal for bartenders By-The-Sea, where we cooked seaweed into keen to experiment with complex savoury tastes, vermouth sous vide”. Seaweed invites all sorts of marketable angles and, as if to prove it, seaweed is finding a place – health, umami, local sourcing/terroir – and, in some of the most cutting edge cocktail bars in some cases, even a sense of history. Williams of London and New York. In east London’s The Brothers Brewing Company in Scotland, for Clove Club, for example, the bar mixes the Cyn example, brews its 4.4% ABV Kelpie Seaweed Ale. of the Sea, made with Cynar, sweet vermouth In the brewery’s own words: “Prior to the 1850s, and Plymouth gin infused with dulse seaweed. Scottish coastal alehouses brewed with malted The result is said to be like an earthy negroni barley, grown in fields fertilised by seaweed. with a subtle saltiness. Meanwhile, in the south This environment gave the barley a very of the city, ‘secret’ bar The King of Ladies Man – specific flavour which we recreate by the inclusion hidden behind the façade of a launderette – has of fresh seaweed in the mash tun.” It results in created the Mr Miyagi, which blends seaweed- “a rich, dark chocolate ale, which has the aroma infused Zubrowka vodka, Calle 23 Anejo Tequila, of a fresh Scottish sea breeze and a distinctive cranberry juice, lime, rosemary syrup and malty texture”. grapefruit bitters.

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Another newcomer – and also incredibly popular saturation, last year the -style Flesh & – is Izakaya Issa, which has quickly become the Buns, with its comprehensive menu of Japanese kind of place you need to book. The vast range of cocktails and a long list of warm and cold sakes, sakes is all imported and ranges in price from £40 opened in London to great acclaim. In addition, to £132 a bottle (or £5 to £10 per glass). Some of Bincho in Soho serves grilled meat and fish the upmarket clientele have their names written alongside sakes, and also boasts a basement on bottles of sake and behind the bar. Just bar stocked with Japanese whiskeys and up the road, Izakaya Ban presents a menu of ‘sake mixing Japanese whiskey cocktails. Meanwhile, na sakana’ – dishes to eat with sake. And around Chelsea pop-up Kurobuta became permanent the corner, Kabura’s informal pub vibe attracts this March, serving Japanese ‘junk food’ and a young clientele who spend the evening pairing and only a minimal selection of sushi. their sake and shochu with dishes served from the grill. So it seems the ‘casual dining’ concept of the Sao Paulo’s izakaya is poised to gain only more traction in While the Japanese izakaya can be found in other western cultures, opening up experimentally Asian cities – Hong Kong, for example – there are minded consumers to an increasing wealth now signs that the format may become popular of Japanese drinks flavours and umami-rich in more non-Asian destinations than just Brazil. cuisine beyond raw fish. Remember: it all started Iz ak AYA S While Sao Paulo is streets ahead in terms of in Sao Paulo.

The izakaya – a Japanese drinking venue that also serves food – has fast become ubiquitous in Sao Paulo.

Brazil is home to the largest Japanese population Opened in May 2013, Minato (pictured) is a outside of Japan, which explains the popularity small space offering just 20 seats at a U-shaped of local drink the caipisake – a Caipirinha, mixed counter (there are no individual tables). It is with sake instead of cachaca. But now drinkers in consistently packed with young, hip Brazilians Brazil have moved beyond hybrid creations and knocking back Hakushika Honjoso sake, fresh are embracing purely Japanese drinks served in oysters, and Tonkatsu (breaded pork cutlet), these quintessentially Japanese establishments. and soaking up the convivial atmosphere. Espaço Kazu, meanwhile, consolidates three The epicentre of Japanese culture in Sao separate Japanese establishments in one space: Paulo, Liberdade, is awash with izakayas, Kazu Izakaya, a serving up udon and which alongside extensive menus of sake and ; Gogo Kare, which offers a small menu shochu up Japanese to help of Japanese curries; and Kazu Sake Emporium, soak up the drinks. Far from being exclusively where drinkers can choose between sake-based Japanese-Brazilian enclaves, these hotspots are cocktails, 100 types of sipping sake and bottled full of young Brazilians experimenting with sake to go. the libations and discovering beyond sushi.

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Bacardi Partners with Jamie Oliver DrinksTube — Bacardi has announced the launch of two new platforms for at-home cocktail making in partnership with the UK celebrity chef and restaurateur, Jamie Oliver. The Bacardi Mixed Cocktails app and MixedCocktails.com website, are intended to “provide people with the drinks know-how, inspiration and tools they need to experiment and have a go at creating great-tasting cocktails at home using their favorite brands”.

The partnership will also include the launch of DrinksTube, the companion YouTube channel to Jamie Oliver’s FoodTube. Bacardi is the exclusive spirits partner for DrinksTube and will co-create content that features various Bacardi Brand Ambassadors, mixologists and bartenders. The partnership will also see monthly content in the Jamie Oliver Magazine and via jamieoliver.com and will be feature on the new cocktail menu in Jamie’s Italian restaurants in the UK (33 doors) and five locations internationally. An Android version of the app will launch later this year. www.youtube.com/user/JamiesDrinksTube

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Southern Comfort Introduces ‘Go Drink Yourself’ New UK campaign — Southern Comfort is encouraging its UK customers to just be themselves. Driven by a new website, a Facebook page and a Twitter account, its Go Drink Yourself promotion asks drinkers to build their own ‘recipe drink cards’ and enter them in a competition to win a Southern Comfort mug in the shape of their own face.

The website will include an interactive history of the Brown- Forman Corporation brand as well as product details for the entire family of drinks. Aperol Society Southern Comfort’s UK marketing manager, Gwen Ridsdale, Cocktail focused campaign says: “Go Drink Yourself is a fun way to educate our target — demographic about the versatility of Southern Comfort and Campari America has unveiled the Aperol Brunch plays to the wants of millennials, whilst still championing Society marketing campaign in support of its Aperol what Southern Comfort stands for as a brand.” liqueur brand. The US-facing campaign will focus on increasing the popularity of the brand’s signature www.southerncomfort.com Aperol Spritz cocktail and includes a search for and hire of four Chief Brunch Officers across New York, San Francisco, Miami and Los Angeles. Consumers can apply for the Brunch Society’s leadership positions by uploading 15-second videos on Instagram, with the job search set to run through May 31.

The Campari-owned brand will employ the officers to brunch at a different restaurant or bar every weekend between June and August in their cities. The brunch campaign will also include print and online media components, using the handle @AperolUSA and hashtag #BrunchforaLiving.

Senior marketing director for white spirits at Campari America, Kathleen Schuart said: “As the Aperol Spritz trend grows quickly in the US, we need people we can trust to make sure the Aperol Spritz is being made and enjoyed properly, so we’ve launched the Brunch for a Living job search to find the ideal candidates to spread the word about the next great summer cocktail.”

The Aperol Spritz cocktail is a mix of Prosecco, Aperol (11% ABV) and soda water, and is served over ice with a slice of orange. aperolbrunchsociety.tumblr.com

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Bulmers ‘Live Colourful’ Summer campaign Cider events — Heineken UK brand Bulmers is launching a new multi-million pound marketing campaign to run from April through to September, championing the cider range as the go-to summer drink. The ‘Live Colourful’ campaign will run across TV, press, digital and outdoor, kicking off with press and outdoor executions at Easter and then a 30- and 40-second TV commercial from May 1.

The advert, called ‘Shine’, seeks to convey that Bulmers is the catalyst to colourful, fun nights with friends. Groups of people are shown enjoying the range of five Bulmers ciders in different urban settings, oblivious to the multicolour effects that Bulmers is having on the cities surrounding them.

Photographs, paintings and graphic designs are also being used for print, out of home and digital out of home adverts that will run nationwide throughout summer. These have been put together by six artists who collaborated with Bulmers to bring the colours of the five cider variants to life. Bulmers became Great Britain’s number one cider for the first time in 2013, increasing its total volume share of the Modern Cider category to 21%. Combined on- and off-trade sales are now over £229 million. www.heineken.co.uk Beefeater 3D Mechanical Art Installation Mechanical mural — Beefeater revealed a specially commissioned three dimensional mechanical mural that details the stories and history of gin. “The History of Gin” installation celebrates the release of Beefeater London: The Home of Gin, the capitol’s first dedicated gin distillery visitor centre in Kennington.

The mural is on display May 14th and 15th on a site that is home to many elements of gin’s history, from the extravagant gin palaces of the 19th century to the marketplace where the botanicals to make gin could be purchased. It details many aspects of the history of gin, from genevere to gin, the gin craze, the gin act, the roaring 20’s, the swinging 60’s and present day. Beefeater London: The Home of Gin is officially open to the public May 22 (20 Montford Place, London SE11 5DE); admission is £12.

www.beefeaterdistillery.com

94 — Radius Issue 19 Radius Issue 19 — 95 Marketing New Campaigns World Cup Suntory ‘3D On The Rocks’ Campaign 3D ice cube designs Marketing — Japanese whisky brand Suntory has launched a new marketing campaign that asks consumers to submit suggestions for quirky ice cube designs, which are then carved using 3D modelling data. The World Cup starts in São Paulo in June and is anticipated to Intricate ice cube designs that have been created so far include the Statue of attract one billion viewers globally. Below is a roundup of brands Liberty, Michelangelo’s David and Japanese landmark the Golden Pavilion (also known as Kinkaku-ji, in Kyoto). Consumers submit their suggestions using the tapping into the football tournament’s popularity. iOS app 123D Catch.

Suntory, which teamed up with Japanese ad agency TBWA/Hakuhodo for the Budweiser project, has released PR shots of the winning designs and a video that shows the King Of Cheers campaign time-consuming 3D-milling process. Though these frozen works of art soon — melt away, a few of the participants who submitted winning designs are to have Budweiser is the sole alcohol sponsor for the their creations served to them in Suntory whisky in a secret Tokyo bar. World Cup and is building an all encompassing global campaign called Rise As One around www.suntory.com the tournament. World Cup branding will be introduced globally in all Budweiser markets with limited edition trophy aluminum bottles designed with FIFA World Cup illustrations, limited edition glass bottles, cans and other packaging. The unified Rise As One platform will also include new TV advertisements which focus on football and celebrate the moments that bring fans together across the world. The brand will also connect with fans locally through customized activations and initiatives in-store, online and across social channels.

Budweiser’s #KingOfCheers social media campaign invites fans to create videos of their best football related cheers and celebrations via Vine and Instagram and then share those to Twitter with the hashtag #KingOfCheers. The Winner will win a trip to the World Cup, including a coveted match ticket. Another Budweiser World Cup initiative is Budweiser Heros, a digital campaign acknowledging individuals whose love of football has transformed communities. From a social-media standpoint, Ed Erhardt (ESPN’s president of global customer marketing and sales) predicts 2014 World Cup will be the “most social event ever,” surpassing the 2014 Sochi Winter Olympics, 2012 London Summer Olympics and 2010 World Cup.

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Taittinger Brut Réserve NV Wine — Taittinger is claiming rights to be the official Champagne of the World Cup and has released limited edition packaging to celebrate the tournament. The limited edition Taittinger Brut Réserve NV comes in a white and gold box featuring hologram footballs, and the bottle itself features the World Cup trophy on its neck. Taittinger is the first Champagne house to be selected by FIFA as its official World Cup Champagne and as part of the deal will be used throughout the World Cup in VIP hospitality areas.

Heineken Oranjekoorts Ad — Heineken’s new advert, “Oranjekoorts,” is getting fans hyped up for World Cup with a Brazilian Carnival theme in which a Dutch float pumps party music. The commercial reaches its peak as a statue of former Dutch international striker Dennis Bergkamp emerges imitating Christ the Redeemer. www.youtube.com/watch?v=LdDp68H7J_8

Cervejaria Amazonia Lidio Carraro Brazilian Wine World Beers Wine — — Speciality beer importer World Beers has launched two unique Lidio Carraro boutique winery in Vale dos Vinhedos, beers in the UK from Brazil’s most successful craft brewery, Southern Brazil, has been chosen by FIFA to Cervejaria Amazonia. The two varieties are Forest Pilsen and Forest represent Brazilian wine during the World Cup. The Bacuri, both of which have ABVs of 4.1% and are packaged in 33cl winery has released a limited edition icon wine of bottles. To support the brand, Amazon is the official beer sponsor only 2014 numbered bottles. The red wine has fruity for the “Brazil Pop Up Diner,” 11 events being held at the Bedford notes of blackberry, plum and dates and is bottled in and Strand in London’s Covent Garden on Sundays through July. exclusive packaging featuring a gold plated medal. The events each showcase the cuisine of a different region in Brazil every week leading up to FIFA World Cup Brazil.

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Carlsberg Fan Squad Beer — Carlsberg UK has created the Fan Squad campaign to support its sponsorships of the Barclay’s Premier League and England’s national team. The campaign will run on-pack and will be supported by print, broadcast, POS and digital with prizes available throughout the football season from now through December 2014.

The 90 second spot has been filmed in Belfast, Kosovo and Cyprus and is aimed to bring global awareness to the fact that there are three European cities which are divided. The documercial has three parts, one part for each country; in the Cyprus footage a group of men kicking a ball around until one accidentally shoots it over the wall into ‘no man’s land.’ The ball is then mysteriously kicked back to them and a friendly game of football commences over the wall and without the players able to see each other. All players then finish by uniting over Carlsberg beers.

Ardbeg Auriverdes Spirits — Scotch whisky brand Ardbeg will release a special limited edition bottling called Auriverdes in celebration of the World Cup. Auriverdes is named after the nickname for the Brazilian national football team. The scotch has been matured in American oak casks with differently toasted lids to produce both mocha and vanilla flavours. It will be released on May 31st in conjunction with Ardberg Day on the island of Islay. As part of Ardberg Day there will be an Ardberg Peat Football competition in locations around the world, which will culminate in the Swamp Football World Cup in Argyll, Scotland on June 28 and 29.

100 — Radius Issue 19 Packaging Packaging Limited Editions Limited Editions

Hennessy V.S Limited Edition J&B x Ministry Of Sound bottle by Shepard Fairey Collaboration Artist collaboration — — J&B has collaborated with electronic music Hennessy has collaborated with street artist pioneers Ministry of Sound to create limited edition Shepard Fairey to create a limited edition bottle and packaging. The colorful bottle has an electro vibe, collector’s set. with 3 different designs which are revealed when the bottle is placed under various colored lights (red, It is the 4th installment in Hennessy’s Limited green or blue). Edition line; previous artists include Kaws, Futura and Os Gemeos. The Ministry of Sound music label is notorious for their leading edge music, graphics and influence on The bottles feature Shepard Fairey’s unique UK club culture and the collaboration reflects J&B’s iconography and symbols, including the “star” ties to this avant garde, iconic and innovative urban motif he cultivated in his OBEY series. Each bottle style. This limited edition bottle will be available is individually numbered. at select nightclubs across France from June to late August. It will then be available exclusively at In addition, Hennessy V.S Limited Edition Deluxe Monoprix in September for 15€. sets will be available starting in July offering Shepard Fairey fans and Hennessy connoisseurs an exclusive www.jbscotch.com signature set. Each set features two new and distinct 750ml iconic bottles with premium gold and silver foil labels, capsule and macaroon designed by Shepard Fairey, a booklet providing a behind-the- Piper-Heidsieck scenes look at the Hennessy and Shepard Fairey partnership, and three exclusive collectible stickers Cannes Edition designed by the artist. Black tie design — The Hennessy x Shepard Fairey limited edition bottle Piper-Heidsieck has released a limited will retail at about $32 for the 750ml bottle and $150 edition Champagne in the UK featuring for the collector’s set. Online presale starts June 6 at a black tie ice jacket to mark the 67th Reservebar.com and on shelf at select retailers in the Cannes Film Festival. The new edition US starting July 14th. To celebrate the launch of the is intended to raise awareness of the Hennessy V.S Limited Edition bottle by Shepard Fairey, Champagne House’s partnership with the brand will embark on a 6-city tour starting in July. the prestigious festival, with the added benefit of keeping a chilled bottle www.Hennessy.com/us/Shepard-Fairey cooler for longer.

The limited edition bottles will be available in the UK in Morrisons, Sainsbury’s and ASDA supermarket stores as well as select prestige stores including Selfridges. To be launched in May the price of Piper-Heidsieck Cannes is to be announced.

www.piper-heidsieck.com

102 — Radius Issue 19 Radius Issue 19 — 103 Packaging Packaging Limited Editions Limited Editions

Beefeater Spirit of London Union Jack design — Pernod Ricards Beefeater London gin brand has launched its Spirit of London limited edition gin bottle in 26 global markets. With a Union Jack wrap-around design and a cut-out silhouette of the Beefeater figure, the design aims to combine patriotism with style and a hint of eccentricity, aiming to capture the essence of modern London.

The bottle design also incorporates the brand’s ‘My London’ global advertising campaign by layering an image of Londoner Justin O’Shea, which was used in the campaign, underneath the Beefeater silhouette. The Spirit of London limited edition will contain the same original recipe as Beefeater London Dry at 40% ABV and will be sold in 700ml, 750ml and 1 liter formats, with 750ml and 1 liter bottles at 47% ABV also available in select markets. Price to be announced.

www.beefeatergin.com

Absolut Oz Collaboration — Absolut has teamed up with film director Baz Luhrmann to develop the vodka brand’s first-ever Australia “geo-centric” bottle with Absolut Oz. Using the vodka’s spiced orange flavor, the film director also helped to develop recipes for four cocktails for the vodka, each dedicated to the famous beaches across Carlsberg’s The Nordic Collection Australia. In addition to a bottle Danish theme design featuring vignettes, flowers — and parrots, the bottle also has a Carlsberg has launched a limited edition premium range called ‘The Nordic specially designed neck tag that Collection’, which has been designed by US company Safari Sundays. The brief will feature story notes, images was to design a range of bottles that celebrates the trademark Carlsberg hop and cocktail recipes. Launching in leaf, as well as the beer’s Danish heritage. The company took inspiration from Australia in March Absolut Oz will Nordic landscapes and industrial design and translated these scenes onto the be available in a 1 liter format with classic green Carlsberg bottles. The end result plays with both transparent an SRP of AUS $54.99. versus opaque spaces as well as matte versus high gloss contrasts. The bottle designs will be primarily sold at high-end bars, nightclubs and restaurants. www.absolut.com

www.carlsberggroup.com

104 — Radius Issue 19 Radius Issue 19 — 105 Packaging Packaging Limited Editions New Packs

El Xitxarel·lo White Wine Insult laden bottle design — Martí Serdà Winery is taking a novel approach to the promotion of its white wine. Based in the independent-minded Spanish region of Catalonia, the producer has covered bottles of El Xitxarel·lo – made entirely from the local Xarel·lo grape variety – with Catalan insults.

There are 77 in total, many accompanied by graphic illustrations. They range from the relatively mild at the top of the 75cl bottle to somewhat coarser epithets that would traditionally have been used by ‘bottle emptying’ drinkers at the bottom.

In this way, Martí Serdà hopes to do its bit to preserve the Catalan language while encouraging consumption of its 12% ABV El Xitxarel·lo, the name of which translates from Catalan as ‘the beginner’.

www.elxitxarelo.cat

Midnight Moon Artist Box Branded Moonshine boxes — Piedmont Distillers is giving out branded wooden boxes to musicians appearing at the concerts it sponsors.

Within the boxes, which are screen-printed with the logo of Piedmont’s Midnight Moon brand, the lucky performers will find cocktail recipes and an activity book accompanying three jars of the 40% ABV moonshine with cups.

In 2005 North Carolina-based Piedmont Distillers created the first moonshine to be sold legally in the US. Since 2007 it has used recipes from the family of Junior Johnson, bootlegger and champion motor racer, to create triple-distilled small-batch moonshine made from American corn and no artificial colours or flavours. www.piedmontdistillers.com

106 — Radius Issue 19 Radius Issue 19 — 107 JAMES WAT T BrewDog

There’s never a dull moment with BrewDog. Claire Dodd from Radius talks to co-founder James Watt about innovation, brand education and why BrewDog is here to stay. Whether you’re aware of the Scottish craft brewer for its multi- award winning beers, global bar chain, or its controversy- baiting method of promotion, one thing is for certain… it has continually punched above its weight. The Scottish craft brewer first opened its doors in 2007. Since then, rapid expansion has taken it to a £19m turnover company, operating 17 bars around the world, in sites from Sao Paulo to Tokyo.

Radius Issue 19 — 109 Q&A Q&A James Watt James Watt

As well as being one of the first craft brewers on to get better. For the last six or seven months, You’re very much known for your often in the UK, the pioneering company has used “We don’t care what it’s been more in line with where we wanted it to confrontational and controversial marketing style, crowd-funding on an unprecedented scale to fuel it costs. We don’t be and more representative of us as a company. We from videos of you smashing mainstream beer expansion. Growth has largely been possible to live and die by what’s in the glass or bottle. We’re bottles with golf clubs, to housing the world’s £7m raised through selling shares to 12,000 beer care if it’s expensive . not about making beer efficiently or cheaply, we’re strongest beer in taxidermy bottles. Should we fans through its Equity for Punks scheme. We’re just 10 0 per cent about getting the most flavour in the glass. expect that to continue? Now, after relocating from its original Fraserburgh I think there’s an evolution in our strategy which brewery to a new, state of the art, purpose built site focused on making Any exciting new beers coming up? has been until now, very high impact, very on the near Aberdeen, the company has vowed to put the best beers we can.” edge. I like being on the edge, but I think at some beer education ahead of attention grabbing We have some cool stuff under-way. We have a 5.8% stage we have to evolve as a business. And I think publicity stunts. ABV beer ageing in bourbon casks. But we also the evolution for us is to be moving a little bit off Having just visited the old brewing site, which have Scotch, sherry and wine casks. A lot of the that edge – but still quite close – and move our you were using until late 2013, I’m surprised you Abstrakt series comes out of these casks, and is oak- focus to education. managed to brew the volumes and achieve what aged. Later today we’ll give you a sneak preview of you have. It looks pretty basic. AB 15. That’s a 12.8% ABV salted caramel popcorn We don’t see ourselves as selling beer. We see imperial ale that we’ve aged in a mix of bourbon ourselves as selling information. We want to Fraserburgh was falling to pieces. It was an old and rum casks for a year and a half. provide information and give it to people to mechanics shed, and was tiny with very, very basic increase their understanding and awareness of equipment. We hammered it 24/7 for four years. good beer, which will help us elevate the status of In the winter we’d be there at four in the morning beer. We want to change things. And things are with ice coming off the tanks and our beards. It changing. There’s so many good beers being made was definitely tough conditions and difficult to in the UK. always get the beers how wanted them to be. So it was really good to come here and install with the help of our profits and Equity for Punks, exactly How do you plan to educate people better? the kind of equipment we want. Are your bars part of that plan? But I do think it’s quite good that we had so I think we want to cater for everyone with the bars, much naivety. We didn’t know how things were so we want to have something that gets the most You’ve certainly come a long way in such a supposed to be done so we just went ahead and did extreme beer geek extremely excited about what we short period of time. But it’s not always been them differently. do, and we want to have the beers and staff to get plain sailing… the people who don’t know anything about craft Yeah! In 2006 we quit our jobs, got a £20,000 bank beer into good beer. So we do Beer School tastings How will the new site and equipment affect the where people can sign up for a tutored tasting with loan, some second hand stainless steel tanks and kind of beers you produce? we set up the business with two humans, one hops and malt. We’ve also been paying for all of dog and a big mission to try and make people as Everything we have done here is 100 per cent How has crowd funding affected how you our team to sit the Cicerone Certification Program. passionate about craft beer as we are. The first focused on beer quality, from our centrifuge do business? Everyone who passes automatically gets a pay rise. couple of years were tough, it was just me and to the hop cannons. We’re installing a water It’s hellishly difficult. Martin, and it was hard for us to sell the kind of plant so we can take the oxygen out of water to Things started changing for us in 2009 when we beer we were making up here [in Scotland]. All minimise oxygen in the final packaged beer. We launched Equity for Punks. The first time around “We were determined the local customers we tried to talk to told us to now have our own lab, instead of having to send 1,000 people invested and as well as raising make cheaper beer, with less hops. But we were samples away. We dry hop here at about 1 kilo per finance to help us expand it brought a culture and that if we were going determined that if we were going to fail, we were hectolitre. That means in the 600 hectolitre tanks community around what we do. It shortened the going to do it doing something we were passionate that we use there’s over half a tonne of hops going distance between ourselves and the people that to fail, we were about, making the type of beers we wanted to into those tanks. It’s massively inefficient, and enjoy what we make. So it’s been such an important going to do it doing drink ourselves. From a beer perspective, it is massively expensive, but we don’t care. thing for us, not just in terms of raising finance completely selfish, we make beers that we would and expanding our business, but culturally, and something we were want to drink ourselves. Last year we shipped 53,000 hectolitres. We now for taking people who enjoy our beers into the have equipment in place to do about 100,000 company and on the journey with us. passionate about.” hectolitres. There’s a lot of things we’re working

110 — Radius Issue 19 Radius Issue 19 — 111 Q&A Q&A James Watt James Watt

We want to have amazing staff that can help get I had spent time over there. One of our “We live and die by people excited about the type of beer that we want philosophies is we do business in the places we what ’s in the glass to make. That’s why the bars are so important to want to go to so one of our first export markets us and we struggled to make money initially. We was Japan, just because I wanted to go to Tokyo or bottle. We’re not lost money, but we didn’t care. We believed in the and wanted an excuse to go there so found about making beer model, we believed in what we were trying to do. someone to buy our beers. We opened BrewDog With our new BottleDog beer shop in London, we Tokyo in March. efficiently or cheaply, want to re-imagine what a bottle shop is so it’s We’ll be opening a bar in Berlin, and we’re we’re about getting about engagement, it’s about information, it’s about opening in New Delhi, Rome, Bologna, Paris, and education, it’s about passion, it’s about knowledge. hopefully Helsinki. the most flavour in So you don’t come in and just buy some beer, you come in and speak to the staff, learn about beer the glass.” and taste beers on site. You can buy bottles, you New Delhi would seem instinctively like a can buy growlers, you can buy the best books about tough market. making beer, that’s what it’s about. The tougher something is, the better the Since opening your first bar in 2009, you now have opportunity, if you can make it a success. There’s 13 in the UK, and a number abroad. Why have you nothing, craft beer doesn’t exist there, so for us entered the markets that you have? the opportunity is to go in there and establish the It’s about having a fantastic environment where craft scene. we can showcase our beers and our favourite UK beers, our favourite beers from all over the planet, Brazil’s beer scene is developing fast. and have knowledgeable, amazing, staff who can How are you finding that market? share that passion with people. It’s amazing. I was so shocked the first time I Stockholm was an obvious place as it’s our went there, at how much good local craft beer biggest export market and is a key, key market there is. There’s everything from black IPAs, for us. Sao Paulo was an unusual one, but we hoppy doppleboc’s, Russian Imperial stouts to see such an opportunity there and the market is awesome lagers. developing, which is exciting for us. So instead of going in and competing for a share of someone It’s so cool to see the beer thing is not just else’s market, we can go in and look at helping to happening in the US. It’s happening in establish a beer scene. Scandinavia, it’s happening in Tokyo, happening in Sao Paulo, it’s happening completely internationally. Hong Kong, Singapore, Moscow. “We dry hop here So what’s left for you to do? What do you want to at about 1 kilo achieve next? If it’s not about being the biggest per hectolitre. It’s and the loudest, it’s about…. massively inefficient, We want to get people enjoying good beers, to elevate the status of beer and have people enjoy and massively beer for the experience and not the effect. And wherever we get to is where we’re supposed to end expensive, but we up. We’re cool with that, whatever size it is, as long don’t care.” as we have fun and enjoy the journey, we’re cool with that.

112 — Radius Issue 19 Radius Issue 19 — 113 Insight Moonshine Growth Driven by Innovation Moonshine Growth Driven by Innovation Moonshine was once available only in the backwoods of the United States. However all that changed in 2005 when North Carolina-based Piedmont Distillers created the first moonshine to be sold legally in the US.

Moonshine is now a category in rapid growth. As the category explodes it is also quickly evolving, fuelled by experimental flavours and packaging.

The Big Players The two category leaders, Piedmont Distillers and Ole Smoky, both tripled in size last year for Piedmont’s Midnight Moon label (launched 2007) and Ole Smoky’s namesake brand (launched 2010) according to Impact Databank. Segment pioneer Piedmont’s 80 proof Midnight Moon hit 320,000 cases in 2013. The brand’s range includes seven flavoured moonshines, including Apple Pie, Strawberry and Blueberry, as well as a 100 proof version of the original flavour. Piedmont has also released its first national ad campaign, which emphasized the brand’s history and renegade appeal. The “Presidential Pardon” print ads featured NASCAR driver and Piedmont partner Junior Johnson, whose family’s recipe is the basis for Midnight Moon. Johnson was convicted of moonshining in 1950’s and one of the ads includes his 1956 mugshot with the tagline “Any more authentic and it would be illegal.”

Flavour Innovations Moonshine lends itself to flavour extensions and innovations, as it is a neutral spirit and there is

Radius Issue 19 — 115 Insight Insight Moonshine Growth Driven by Innovation Moonshine Growth Driven by Innovation a long history of bootleggers adding fruit such two flavours, Apple Pie and Dixie (sweet tea as peaches to their wares. In addition, there are flavour). Experimental distillery Corsair created a few rules governing what can be considered Pumpkin Spice Moonshine. Tim Smith’s Climax “moonshine” (vs. other spirits like gin). As a Moonshine offers two flavours, Grape Lightening result, the moonshine category is full of variety and and Peach Lightening, which are unique in that new directions. the fruit is used in the distillation process instead of being added later. The 90 proof spirit retails for The Ole Smoky varieties include classic moonshine $29.99 in Georgia and South Carolina. flavours like Strawberry, Peach, Cherry, Blackberry Chattanooga Whiskey is about to release their and Apple Pie, as well as flavours that would be Freedom Moonshine line with three varieties, exotic in the holler like Lemon Drop and Pineapple. including a Blueberry Rye. Stillhouse has several King’s County Distillery partnered with boutique interesting flavours in the pipeline, including Peach Brooklyn chocolatiers Mast Brother’s for their Tea, Red Hot, Apple Crisp and Coconut. Chocolate Whiskey, made by infusing their Apple/ apple pie is a very popular flavour across moonshine with chocolate husks. Firefly (known many brands; Eve’s Apple Pie moonshine made for their Sweet Tea Vodka) has also entered the with Washington State apples came out recently flavoured moonshine arena with 6 varieties, to compete with Midnight Moon, Firefly and Ole including caramel, peach and apple pie. Tennessee- Smoky’s versions. based Windy Hill Spirits recently released their American Born Moonshine range, which includes

Charred ‘Shine Beyond Whiskey and Beyond the Holler Ole Smoky recently entered the aged whisky Honolulu’s Island Distillers launched their category with their Ole Smoky Charred Moonshine. Hawaiian Moonshine, an interpretation of the It is described as “fine mountain whiskey” that is island’s traditional okolehao spirit made with sugar hand-crafted, smooth and slowly aged in charred cane and the local ti root and clocking in at 100 oak barrels. The moonshine is to be made available proof (around 50% ABV). at the Ole Smoky Moonshine Distillery from 22 March and is expected to be released nationwide Singer/ songwriter Roger Clyne created his later this year. There is no age statement. Mexican Moonshine line of tequilas after singing about it for years in his band, Roger Clyne and the Peacemakers. Available in Silver, Reposado and Anejo, the tequilas channel moonshine’s rogue appeal. Indeed, it’s moonshine’s illicit history that seems to hold both particular inspiration for drinks makers, and appeal for consumers. Meanwhile, two European brands have entered the moonshine category. O’Donnell Original Moonshine has been released in Germany. The 76 proof spirit has been aged for two years and is packaged in mason jars. Moonshine Kid was launched in London by Matt Whiley, part of the team behind the high-end cocktail bars Worship Street Whistling Stop and Purl. Moonshine Kid’s website explains that the name Moonshine Kid “stands for optimist, originality, and bucking the curb.” The brand’s first release was a hopped gin

116 — Radius Issue 19 Radius Issue 19 — 117 Insight Insight Moonshine Growth Driven by Innovation Mezcal Growth called Dog’s Nose; cold distilled in a vacuum, it’s made with Chinook and Columbus hops along with traditional botanicals. The Moonshine Kid MEZCAL line also includes an unaged corn whiskey called King Kong and the intriguing Vera Duckworth Pistachio Gin. SarahGROWT Hay H Packaging Trends Historically, illicit moonshine was packaged in Mezcal has become the ‘It’ ingredient, adopted and any bottles bootleggers could get their hands on; often the batches ended up in canning jars or old championed by the world’s best bartenders. But milk jars. Many of the branded moonshines tap how did it happen? Sarah Hay, Paris editor of i-D into the authenticity of this tradition through Magazine tracks the maguey plant distilled spirit’s their packaging. Ole Smoky, O’Donnell Original Moonshine, Midnight Moon flavours, Firefly and rise from it’s Mexican heartlands, to a staple of the American Born are packaged in mason jars. King’s New York bar scene, and now it’s appearance on the County uses simple glass flask shaped bottles. back bars of some surprising locations worldwide. Dutch’s Moonshine and Stillhouse’s Moonshine are both packaged in old-timey round bottles with handles. Trendy US-based Art in the Age of An evolving, global, micro-trend, mezcal is tradition, it’s a mestizo spirit that can be made all Mechanical Reproduction created Spodee, a mix increasingly present on menus in new bars and over Mexico with many different types of agave of fortified wine and high proof moonshine with eateries run by bright talent seduced by its smoky varieties. It’s as rich as the vine for making wines.” herbs and spices meant to be mixed in cocktails power and fresh appeal. “But the mezcal boom His is small, cosy restaurant that’s always busy which is packaged in an old fashioned milk jar-style in LA,” comments Jonathan Gold, Pulitzer prize (booking ahead is recommended) though stopping bottle meant to harken back to the Depression-era. winning food critic of the LA Times and creator of by to sip a shot of mezcal has become a regular the annually anticipated ‘Gold List’, “is largely due ritual by islanders. Sunshine Beverage Company, based in Winston- to the efforts of Bricia Lopez, from the family that Salem, is pushing the category in new directions owns the Oaxacan restaurants Guelaguetza, which “Sometimes, if Javier feels up to it” says Carucha de with their RTD Buck O’Hairen’s Sunshine, a lightly also has a great mezcal bar, the Mescaleria.” Rivera, owner of DJ agency, Pocapoc Management, carbonated ginger berry flavoured beverage based “he’ll delight the public with details about mezcal’s on the legendary moonshiner’s recipe and offered It’s been adopted by establishments offering properties and distilling process, as well as the in a can. modern fusion, prix-fixe food menus like different types of Agaves. It’s meeting place for the Allumette in Echo Park where chef Miles Thompson has taken his ‘apartment dining’ What’s Next concept to a larger audience. Another is The York in Highland Park, a large, striking open plan space The category’s lack of set rules allows for where a grand oval bar is the sole, central feature unlimited experimentation and we expect the under a generous ceiling. “We carry mezcals moonshine category to continue it’s innovative by Alipus, Metl and Benesin,” says owner Ryan streak. As the moonshine trend moves to the Ballinger, “and we serve the ‘El Roy,’ our mezcal UK and beyond we also expect the category to take on a classic Rob Roy with proprietary bitters grow in two other areas. The first is products like and Contratto Rosso vermouth,” O’Donnell Original Moonshine, which tap into history and authenticity. The second direction is In Ibiza, Javier Solorzano is so passionate about brands like Moonshine Kid, which harnesses the Mezcal that in 2013 he opened the Mezcalería outlaw mischievousness that moonshine conjures Mexiterránea, the first on the White Isle, with a to connect with consumers’ wild sides with menu that offers special wild agaves like Tobalá, products that push the boundaries on what can be Madrecuixe, Arroqueño or Dobadán. “Mezcal is considered ‘shine. definitely the latest and most diverse new spirit in the market,” he says, “but it also has a long Insight Insight Mezcal Growth Implications Of The US Lime Shortage many Ibiza residents, they have a real liking Back in LA, where the downtown area is for artisan products”. Javier agrees, “mezcal is experiencing a long anticipated flush of vibrant, a cultural and quality gastronomic product, so new gastronomic addresses, Jonathan Gold names IMPLICATIONS people who are sensitive to this, generally love two cocktail barmen with a passion for mescal it. They’ll love the quality and the honesty of its without skipping a beat. Julian Cox, who’s in charge powers. I like to communicate the value of the of a few bar programs around the city, all featuring product rather than the price.” mezcal cocktails, is also the bartender at Rivera. OF THE US LIME “It’s a modern Mexican restaurant downtown,” Talk turns to Mexico City where the mezcal says Gold, “with several famous mezcal cocktails, trend has grown in a similar way to LA. Javier including the Barbacoa, made with chipotle, SHORTAGE comments, “in less than one year it went from two jalapeno and a beef jerky , among other Carla Avruch mezcalerías to about thirty. I’d say that it’s growing things. Marcos Tello is another mezcal-obsessed in Mexico as fast as in USA and Europe because bartender. His inventions include Medicina Latina, a smoky mezcal-tequila version of the Penicillin.” The lime shortage may show signs of waning but What is it that mezcal brings to a cocktail? How the implications of the recent price hikes are still are new clientele responding? “Ahh,” says Javier Solorzano with a big smile, “everyone notices that being felt across the industry. Resourceful bar mezcal doesn’t get you straight drunk but has tenders, forced to look for substitutes, have been a very lucid high which is perfect for partying, coming up with inventive ways of replacing the hit of intense and sharp conversations. I see it as having a very Mexican sense of humor that’s appealing to citrus needed in many cocktails. many, but it has a dark side…” He pauses before The US is paying for its complete dependence on Citrus Alternatives delivering a Mexican flourish of drama, “....it’s a one source for their limes. Ninety-five percent of drink full of magic and legend.” the limes consumed in the US come from Mexico Tacolicious in San Francisco has rejiggered their where heavy rains in November and December classic margarita recipe to use lime juice and knocked blossoms off the trees causing lime Meyer lemon juice. The bar has also added $1 to exports to the US to fall by two thirds. the cost of the cocktail to make up for their extra costs. In San Diego, Sycamore Den has replaced In addition, a bacterial disease called lime cocktails with lemon cocktails for their latest before the monopoly of the Tequila industry had huanglongbing (HLB, also known as “greening”) menu, although co-owner and cocktail curator Eric marginalised the rest of the mezcales of México, has spread across many of Mexico’s lime-growing Johnson says he draws the line at buying bottled and Mexicans thought there was only Tequila or areas since 2009. These two factors caused lime juices stating that he would never sacrifice the cheap, strong stuff” prices to spike, catching the attention of Mexican taste of the cocktail. “We only use fresh ingredients, cartels, which are now extorting farmers, hijacking which makes a huge difference In Paris, a city that can be notorious for an shipments and plundering lime crops. Prices when it comes to taste.” unwillingness to budge from old habits, the team have soared from $12-20 a case to a peak of $150 a behind Candelaria are celebrating the first birthday case in March. of their newest venture, Le Mary Celeste. Both locations are the Marais, both carry mezcal but the speciality at Le Mary Celeste is oysters and small The Effect dishes of Asian fusion. Between the two venues seven types of mezcalare offered with house Restaurants and bars in the United States are cocktails made of the agave spirit on the menu at dealing with the shortage in various ways. Le Mary Celeste. “Our clientele have been really While some establishments (especially high- receptive to our focus on mezcal,” says Joshua end mixology bars and Mexican restaurants) are Fontaine, “we see ourselves as kind of the mezcal sucking up the extra costs, others are forgoing the ambassadors for Paris as not many people have had fruit entirely, offering patrons a lemon garnish or the opportunity to try this amazing spirit. Once we no garnish at all. Margaritas are made with either convert someone, they never turn back!” frozen lime juice or Rose’s lime juice (which is pasteurized and sweetened). Insight Insight Implications Of The US Lime Shortage US Summer Drink Forecast 2014

Implications & Takeaways While many say the prices will drop back down to about $30 a case by June, Mexico’s lime crops may US SUMMER continue to fluctuate heavily in price, both due to the spread of HLB and the cartels’ new involvement in the industry. DRINK FORECAST We expect that the scarcity of limes in the US will have several implications during this summer and seasons to come: Carla2014 Avruch · Experimentation with other citrus flavors e.g. increased interest in grapefruit The Farmer’s Almanac is predicting a hot and humid · Experimentation with shrubs, cordials and lime bitters in high end bars and restaurants summer for the US in 2014 and consumers will be looking for easy refreshing drinks to quench their thirst. · Twists on margaritas e.g. tamarind Lemon isn’t the only citrus getting a boost in the Grapefruit are trying out the Picocita, a Guatemalan hangover US. Grapefruit juice is in the spotlight on cocktail cure that combines beer, pickled jalapenos and menus as bars look for alternatives. The Paloma, Grapefruit juice is the citrus du jour this summer onions, Worchester sauce, salt and lime juice. made with tequila and grapefruit juice, has in the wake of a shortage that saw lime prices Shandies and Radlers have infiltrated the US been on several specials boards in NYC recently, skyrocket. Tequila lovers are trying out the Paloma, market, with many new options available beyond including the Cinco de Mayo specials at Café Ghia made with tequila and either grapefruit soda or the classic lemon. IPAs are making their way into in Brooklyn. Patrons are also getting their salty grapefruit juice and club soda. The Salty Dog is cocktails as well; at Canon in Seattle the bitterness drink fix through Salty Dogs (gin and grapefruit) another grapefruit classic made with gin; at Miles of Hopworks’ IPA is paired with Campari and rather than margaritas. in Bushwick the Salty Miles adds dandelion bitters blanco tequila in the End of Days cocktail. and a sprig of thyme. Erin Murdagh of the Salty Pig in Boston says she’s been experimenting with shrubs and a house- Grapefruit is also popping up in radlers and made vermouth to add acidity to cocktails. She shandies. Stiegl released their grapefruit radler explains: “Shrubs are simple syrups and vinegar. last year in the US and two stateside breweries They were popular in colonial times – the early have followed suit this spring. Harpoon UFO Americans used vinegar to preserve fruit because released their Big Squeeze Shandy in March; a citrus was too expensive.” wheat beer mixed with grapefruit juice, the Big Squeeze packs a bigger punch than most shandies Phoebe Waterson, the head mixologist at Miles at 4.5% ABV. Vermont-based The Traveler Beer in Brooklyn, says that if prices continue to stay Company released their Illusive Traveler this elevated, she plans to create a lime cordial, lime spring, a grapefruit shandy that also packs a heavy shrub or lime bitters to impart the proper flavor in punch at 4.4% ABV. The two popular imports in US her cocktails. bars, Stiegl Grapefruit Radler and Schöfferhofer Grapefruit Hefeweizen, weigh in at 2.0% ABV and There are plenty of twists on the classic margarita 2.5% ABV respectively. to satisfy the at-home mixologist. Adding lemon, , pomegranate or even tamarind can cut down on expense while adding flavor. Beer Cocktails We anticipate that US consumers will experiment heavily with their margaritas this spring Beer cocktails are having their moment. Mexican and summer. influence in the US has made Micheladas nearly as ubiquitous as Bloody Marys on brunch cocktail menus. Now imbibers looking for a hair of the dog

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Session beers (low ABV) frozen classic cocktails that will appear on drink Vandal is a leading beverage trend research and menus soon. In Williamsburg (Brooklyn), Battery innovation company based in London and New York. Some drinkers in the US are burnt out on high ABV Harris has a frozen Dark & Stormy made with Vandal is informed and passionate about brands craft beers and are turning to “session-able” beers Goslings Black Seal rum and a house-made five- and culture with a special interest and expertise in that still taste great. In Brooklyn the most popular spice reduction. With the classics (pina colada, beverages, consumer lifestyles, urban life, design of these beers is aptly named Session; their lager margarita, daiquiris), already widely available in and the trends which are shaping our world. and black lager are available at many bars in the a take-home format, we anticipate experimental borough. Several session IPAs have been released frozen cocktails – think frozen bloody mary, frozen Vandal’s core team is made up of ex MTV employees, recently and are bound to be popular this summer. pisco sour, frozen negroni, frozen mint julep – to leading beverage journalists and researchers who are Stone’s Go To IPA is only 4.5% ABV and has notes become an area of focus for bartenders. able to offer a broad spectrum of creative, marketing of citrus (including grapefruit) and pine. Easy Jack and research expertise. Vandal offers a selection of IPA from Paso Robles brewery Firestone Walker off-the-shelf trend research reports as well as on- Brewing Company is also only 4.5% ABV. Founders demand research, creative brand development and also recently released a 15-pack of their All Day IPA trend marketing services. (which debuted last year) in cans. At only 4.7% ABV, Founders was the pioneer of the lower ABV IPAs. If you would like to submit If you would like to post any any press releases or other samples or press releases materials please email: to Vandal please mail to: Saison beers [email protected] Vandal Ltd Belgian saison beers are increasingly popular For consultancy and press Studio 46 in the United States and are on tap all over enquiries please contact: 8 Andrews Rd Regent Studios [email protected] Brooklyn. Two popular craft breweries recently London E8 4QN released saison-style brews. West coast brewery Director — Europe & RoW Stone released their Saison in May and claim to [email protected] be “a modern take on a Belgian classic” with notes Director — North America of lavender, citrus and black pepper. Sixpoint brewery in Brooklyn NY released their seasonal SEISon, a saison-style brew made with American and Australian hops, and a custom, part-Belgian Amaro Cocktails part-American yeast blend. It’s is not a traditional saison, but rather a saison hybrid. Amaro has become hugely popular in the US as a digestif, shot and in cocktails. This summer Cider we expect to see it pop up on cocktail menus in increasingly experimental creations. At the Cider sales have been booming in the US for Narrows in Brooklyn the Milano-Torino blends several years and we expect them to become even Fernet Branca with Antica Formula red vermouth more popular this summer. With so many new and soda. The Brooklyn at Miles combines entries into the cider category, many bars are Nardini amaro with rye, dry vermouth and dry offering multiple varieties of cider as well as cider curacao. Look for amaro juleps, amaros in spritzes, on draught. Consumers are also becoming more and amaro in coffee cocktails such as the Café knowledgeable, asking specifically for dry or sweet Corretto (made with Fernet) at San Francisco’s cider styles, with cider cocktails likely to soon go Park Tavern. Beyond cocktails, the latest bartender mainstream. favorite in the amaro category is Varnelli Amaro Dell’Erborista, an unfiltered light bodied amaro from the Sibillini Mountains. Frozen Cocktails This summer is supposed to be a scorcher and we’re already hearing murmurings about the

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