Insight SEKEM‘S Journal for Culture, Economy, Society and Ecology in Egypt
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Nr. 118 - Juli 2012 Insight SEKEM‘s Journal for Culture, Economy, Society and Ecology in Egypt Rio+20 Conference Eurythmy Sustainability Helmy Abouleish Eurythmy Caravan SEKEM Publishes Editorial Signs Communiqué Reaches Egypt Fifth Report Dear Readers, SEKEM Urges Action From this last month SEKEM did not Governments to Safeguard Global Water travel to the United Nations Con- On the occasion of the conference „Rio +20“ SEKEM has ference on Environment and Devel- highlighted the in a press release the importance of international opment, more commonly known partnerships for the protection of global water resources. as „Rio +20“. A journey from Egypt to Rio de Janeiro would impose huge costs not only on SEKEM but especially on the environment. 7.5 tonnes of CO2 would be released into the atmosphere by the flight to Brazil only. To that would have to be added the costs for accom- modation, travel and attendance at the event site. As important as it is that people come together globally and agree on how they want to implement a new global regulatory frame- work for the protection of the environment after 2015: SEKEM’s co-workers stay at home. The money they would have spent in Rio they will rather put to better use by financing new develop- ment projects locally. New biolog- ical sewage treatment plants, for With the help of international funders SEKEM has built several bio-treatment plants for waste instance, which are as small as water that help to preserve the quality of SEKEM’s most important natural resource. you can see on the picture to the right, but highly efficient. They n occasion of the Rio+20 Earth Abouleish signed the document on help conserve water in the most O Summit, a group of 45 chief exec- behalf of the SEKEM Initiative. natural way possible. utive officers announced a major com- mitment to advance corporate water The CEOs outline a range of pub- Nevertheless, SEKEM has a clear management practices, and called on lic policy actions they believe gov- position on „Rio +20“ which we governments attending the Summit to ernments should undertake to make will outline in the following article. make global water security a top prior- meaningful progress on water and Your Team of Editors ity. In a special Communiqué carrying to better leverage the resources the names of all 45 CEOs, the business and capabilities of the international leaders highlighted the urgency of the business community. These include Find SEKEM also on the Internet at: global water crisis, calling on govern- developing policies and incentives ments to step up their efforts. Helmy to improve water productivity and SEKEM Insight | Juli 2012 | Page 1 Economy efficiency especially agriculture, SEKEM Offers Co-Workers establishing fair valuation of water Speech and Communication for agriculture, industry, and peo- ple, increasing investment in sanitary Skills Training infrastructure, sharing policies, inno- vations, and tools in order to scale up good practice, and working more Communication, Creativity and actively with the business community, „ Awareness (CCA)“ the new train- private finance and civil society. ing is called that SEKEM has recently begun to offer its co-workers of the “Water is the source of all life. For us, sales departments at SEKEM’s compa- laborate more to put in place the being located in an arid climate, this is nies Atos and Isis. a challenge which we tackle through necessary policies, incentives, and innovative irrigation systems devel- frameworks for effective action. Much of the effectiveness and influ- ence of our communication depends oped in cooperation with international 2. Organic agriculture goes just half on the precise way we speak and on partners”, said Helmy Abouleish, CEO the way - the future of sustainable the power of our voice. Therefore, the of the SEKEM Group. agriculture lies in „organic+“, that participants in the new course specif- is organic production plus global ically learn about the interrelationship frameworks for fairer and more equi- of body tension, breathing and the table trade. Only the two together force of one’s voice. Conference „Rio+20“ will make sure that both earth and humankind will benefit equally. In addition to the speech training The United Nations Conference on in the Arabic language, which always Sustainable Development was held Through the Communiqué, the com- includes exercises in breathing and from 20 to 22 June 2012 in Rio de panies including SEKEM commit to vocal articulation, the courses also Janeiro. Alluding to the 1992 United expanding their water-management concentrate on mastering one’s pos- Nations Conference on Environment practices, which include actions such tures and gestures - body language, and Development it has been called as setting targets on water efficiency, "Rio +20". This year's conference that is. To help co-workers minimize working with suppliers to improve was supposed to meet the following stress, they are being introduced to a their water practices, and partnering three objectives: ensuring renewed method of breathing and muscle relax- with other stakeholders in the field. political commitment to sustainable ation which is easy to learn and can be development, progress measurement, “This Communiqué and the exam- exercised at all times. and continuing problems in the ples of action show that many busi- implementation of already agreed The courses do not directly aim at nesses are ready to raise their game objectives and addressing new and improvements in work performance, even further – urging that govern- emerging challenges. The conference but offer an opportunity for the devel- ments do the same.”, comments Gavin was attended by some 190 countries. opment of one’s personality. This is Power, Deputy Director the UN Global especially appreciated by the partici- Compact, and Head of the CEO Water pants who have so far taken the course. Mandate. From February to June 2012 approxi- mately 30 people have received train- Agriculture’s fundamental role 45 CEO’s Sign Special Communiqué in fighting climate change ing in groups of 5. All 45 chief executives are endors- The aforementioned breathing and SEKEM has been following the pro- ers of the UN Global Compact’s CEO muscle relaxation method was also ceedings at Rio+20 closely and reiter- Water Mandate, a business-focused offered as a short program at SEKEM’s ates its demands concerning the key initiative launched by UN Secretary- Cairo headquarters. „How to relax in role of agriculture in fighting climate General Ban Ki-moon in 2007. The spe- 7 minutes“ the offer is called. Anyone change and protecting our most impor- cial Communiqué was issued at the interested can participate as the tant global common, the environment: Global Compact-hosted Corporate course is offered 20 before and after Sustainability Forum in Rio de 1. Acknowledge the fundamental the lunch breaks in the cafeteria. Janeiro before the official opening of role of sustainable agriculture in the UN Conference on Sustainable All trainings are being conducted by fighting climate change, improve Development, known as Rio+20. Dorothea Walter, a longtime SEKEM and protect the earth’s arable soils, teacher and experienced speech and safeguard water resources, and Bijan Kafi voice coach as well as psychologist improve the health of global flora from Germany. and fauna. Governments, private More information: Dorothea Walter actors and civil society need to col- ! http://ceowatermandate.org/ SEKEM Insight | Juli 2012 | Page 2 Economy SEKEM Day Celebrates 2012 Opening of Heliopolis University SEKEM Publishes Fifth The traditional SEKEM day in Stuttgart, Germany recently looked back on the tumultuous year 2011 and the impact of the revolution on SEKEM. It Report on Sustainable also celebrated the opening of the Heliopolis University in fall 2012. Development he SEKEM Friends, the German organisations have now decided to he SEKEM Initiative will publish T support organisation of SEKEM, concentrate their forces in order to T its annual report on sustainable on 5 May 2012 again held its tradi- help in realising the opening of the development in late July. The docu- tional SEKEM Day at the Liederhalle university. They see it as their duty to ment makes extensive reference to the in Stuttgart. As Dr. Ibrahim Abouleish assist in its development through con- exciting but also challenging period could not attend the event, he was rep- tributing to its funding from Europe. of the year 2011, when Egypt experi- resented by his son, Helmy Abouleish. enced a revolution that had a lasting Through the implementation of the influence on SEKEM’s own activity. This year, the day was very much university, a unique step is made that under the influence of the personal also aims at making the next step in In this fifth report, some changes experience of the revolution as wit- the search for a new image of man were made to the reporting methodol- nessed by SEKEM employees and spe- through education. The clubs are ogy. A new introductory part provides cifically Helmy Abouleish, who took to happy when they can count on support readers with a descriptive overview of the stage to give the audience his own from its members and friends. the management practices at SEKEM and the activities and projects in the eye-witness account. With the said conference theme, the four dimensions economy, society, cul- participants began to explore an area The general assembly of the associ- ture and ecology that are carried out of global significance. On the basis ation’s members that was held in the by the initiative. This part begins with of the „World Agriculture Report“, a morning first provided all visitors with a fictional story that is directed at read- study by the World Bank, renowned a comprehensive insight into the work ers who have not yet visited SEKEM.