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Swiss Films Vod Support 2021

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Swiss Films Vod Support 2021 SWISS FILMS VOD Support 2021 Lang- und Kurzfilme Longs et courts métrages Praktische Hinweise Indications pratiques zur Unterstützung des pour le soutien à la Vertriebs von Schweizer diffusion de films suisses Filmen auf internatio- sur des plates-formes nalen VOD-Plattformen VOD internationales SWISS FILMS Kontakt / Contact: Neugasse 6, CH – 8005 Zürich [email protected] 1 + 41 43 211 40 50, www.swissfilms.ch + 41 43 211 40 63 1. Welche Filme werden 2. Welche Kosten sind unterstützt? anrechenbar? Um die Online-Auswertung von Schweizer Filmen Unterstützungsberechtigt sind Filme, die folgende Voraus- Für die VOD-Förderung eines Schweizer Films unterstützt im Ausland zu stärken, unterstützt SWISS FILMS den setzungen erfüllen: SWISS FILMS die Gesuchsstellenden mit Pauschalbeiträgen Vertrieb von Schweizer Filmen und anerkannten – Es besteht ein Vertrag mit einer VOD-Plattform gemäss pro VOD-Plattform. Diese Beiträge sollen einen Teil der Koproduktionen auf internationalen VOD-Plattformen. Referenzliste. Kosten für Untertitelung, Online-Marketing und Encoding – Es werden einzig non-exclusive Deals unterstützt. decken. Für die erste Plattform gibt es einen Pauschal- Unterstützt werden Schweizer Filme und anerkannte Ko - – Der Film muss in einer Sektion eines internationalen beitrag von CHF 1’000; ab der zweiten Plattform wird eine produktionen (majoritärer CH-Produktionsanteil), die Filmfestivals gemäss «Praktische Hinweise für die Pauschale von CHF 500 bezahlt. Der Höchstbetrag, auf internationalen VOD-Plattformen angeboten werden. Unterstützung von Schweizer Filmen an internationalen den ein Film erhalten kann, beträgt CHF 5’000 (Langfilme) Die relevanten VOD-Plattformen werden auf einer Refe- Festivals» gezeigt worden sein, einen Weltvertrieb bzw. CHF 4’000 (Kurzfilme). Zusätzlich können Filme, renzliste publiziert (siehe Liste im Anhang). oder in mindestens 2 Ländern ausserhalb der Schweiz die über einen VOD-Aggregator vertrieben werden, einen Um VOD-Support zu erhalten, müssen die Gesuch- einen Verleih haben. einmaligen Pauschalbeitrag von CHF 1’000 geltend steller / innen Produktionsfirmen, Weltvertrieb oder – Die erste öffentliche Aufführung liegt nicht länger als machen (Kurz- und Langfilm). Regisseur / innen sein, welche die Rechte am Film besitzen fünf Jahre zurück. und den Firmen- oder Wohnsitz in der Schweiz haben. – Ausnahmen sind in begründeten Fällen möglich: Es muss Langfilme Sie müssen zudem professionelle Filmschaffende sein ein kohärentes Marketing-Konzept vorliegen, der Film VOD Plattformen Pauschalbeitrag (CHF) und ihre Filme unabhängig von Fernsehveranstaltern, muss eine klar definierte, grössere Zielgruppe via 1. Plattform 1’000* Medienunternehmen oder Aus- und Weiterbildungsinstitu- VOD-Plattform erreichen können und für eine digitale Jede weitere Plattform 500 tionen produziert haben. Verbreitung geeignet sein. Sind die VOD-Rechte eines Schweizer Films bzw. aner- Kurzfilme kannten Koproduktion an eine professionelle Verleihfirma VOD Plattformen Pauschalbeitrag (CHF) im entsprechenden Territorium verkauft worden, können 1. Plattform 800* VOD-Releases ausschliesslich von der Verleihfirma Jede weitere Plattform 400 über die Exportförderung beantragt werden (separates Verfahren, Antragsformular bei SWISS FILMS). *Vimeo und Youtube werden mit einem Pauschalbeitrag von CHF 500 (Langfilme) bzw. CHF 400 (Kurzfilme) unterstützt auch wenn es sich hierbei um die erste Plattform handelt. 2 VOD Support 2021 Lang- und Kurzfilme Praktische Hinweise 3. Gesuchprozedere 4. Auszahlungsmodus 5. Hinweis Die Unterstützung kann schriftlich mit einem Gesuch- Die Unterstützungsbeiträge kommen nachträglich zur Im Falle einer Unterstützung ist deutlich sichtbar das Logo formular beantragt werden: Auszahlung, sobald eine Rechnung und folgende Unter- von SWISS FILMS auf allen Promotions-Unterlagen des – Der / die Rechteinhaber / in meldet sich bei SWISS FILMS, lagen eingereicht worden sind: entsprechenden Films zu platzieren. 043 211 40 63, oder [email protected] – Nachweis der Onlineschaltung des Filmes – Der / die Rechteinhaber / in mailt das PDF Gesuch- – Belege (Rechnungskopien) für Kosten, die im Zusammen- Der / die Rechteinhaber / in meldet die Auswertungsdaten formular zusammen mit den benötigten Unterlagen an hang mit der Onlineschaltung entstanden sind oder ein inkl. Nettoeinnahmen (Return on Investment an Produzent / [email protected] (spätestens 2 Wochen nach Nachweis über Online-Marketing innen) jeweils bis Ende Jahr an [email protected]. Onlineschaltung). – SWISS FILMS bearbeitet das Gesuch und teilt den Die Promotionsagentur SWISS FILMS ist vom Bundesamt Beitragsbeschluss mit. für Kultur mit der Umsetzung von Massnahmen beauf- tragt, welche die Sichtbarkeit und die Marktchancen von Mit dem Gesuchformular einzureichende Unterlagen: Schweizer Filmen im Ausland stärken. – Kopie des Ursprungszeugnisses oder der offiziellen Anerkennung von Koproduktionen des Bundesamtes Kontakt bei SWISS FILMS: für Kultur +41 43 211 40 63 – Kopien der datierten und unterzeichneten Verträge von [email protected] mind. 2 internationalen Verleihern (nur Vorderseite + Seite mit Unterschrift) ODER vom Weltvertrieb ODER Nachweis über die Teilnahme an einer Festival-Sektion gemäss Festival-Support-Liste – Vertrag mit VOD-Anbieter gemäss Referenzliste oder Vertrag mit einem VOD Aggregator 3 VOD Support 2021 Lang- und Kurzfilme Praktische Hinweise 1. Quels sont les films 2. Quels coûts sont soutenus? imputables? Afin de renforcer la diffusion en ligne des films suisses Les films qui remplissent les conditions suivantes peuvent Pour la promotion VOD d’un film suisse, SWISS FILMS à l’étranger, SWISS FILMS soutient la distribution de films bénéficier d’une aide : soutient les demandes grâce à des contributions forfai- suisses et de coproductions reconnues sur les plateformes – Il existe un contrat avec une plateforme VOD selon taires attribué par plateforme VOD. Ces contributions VOD internationales. la liste de référence sont destinées à couvrir une partie des coûts pour le – Seuls les accords non exclusifs sont soutenus. sous-titrage, le marketing en ligne et l’encodage. Pour la Sont soutenus les films suisses et les coproductions re- – Le film doit avoir été projeté dans une section compé- première plateforme, un montant fixe de CHF 1’000 est connues (avec participation suisse majoritaire) qui sont titive d’un festival international du film conformément accordé. A partir de la deuxième plateforme, un montant proposés sur des plateformes VOD internationales. aux « Indications pratiques pour le soutien des films forfaitaire de CHF 500 est accordé pour toutes les plate- Les plateformes VOD concernées sont publiées sur une suisses dans les festivals internationaux », avoir un formes suivantes. Le montant maximum qu’un film peut liste de référence (voir liste en annexe). World Sales ou un distributeur dans au moins deux recevoir est de CH 5’000 (longs métrages) ou CHF 4’000 Pour bénéficier d’un soutien VOD, les personnes pays en dehors de la Suisse. (courts métrages). Les films qui sont distribués via un requérantes doivent être des sociétés de production, des – La première projection publique a eu lieu il y a moins agrégateur VOD peuvent bénéficier d’un soutien supplé- World Sales ou des réalisateurs et réalisatrices qui dé- de 5 ans. mentaire unique et forfaitaire de CHF 1’000 (longs et tiennent les droits du film et ont leur siège ou leur domicile – Des exceptions sont possibles dans certain cas : courts métrages). en Suisse. Ils doivent également être des cinéastes profes- Un concept de marketing cohérent doit exister, le film sionnels et avoir produit leurs films indépendamment des doit pouvoir atteindre un groupe cible plus important Longs métrages diffuseurs, des sociétés de médias ou des établissements et clairement défini, grâce à la plateforme VOD et être Plateformes VOD Montant forfaitaire (CHF) d’enseignement et de formation. adapté à la distribution numérique. 1ère plateforme 1’000* Chaque plateforme supplémentaire 500 Si les droits VOD d’un film suisse ou d’une coproduction reconnue ont été vendus à une société de distribution professionnelle sur le territoire correspondant, les sorties Courts métrages VOD ne peuvent être demandées par la société de distri- Plateformes VOD Montant forfaitaire (CHF) bution que via l’encouragement à l’exportation des films 1ère plateforme 800* suisses (procédure séparée, formulaire de demande de Chaque plateforme supplémentaire 400 SWISS FILMS). *Vimeo et Youtube sont soutenus par une contribution forfaitaire de respectivement CHF 500 (longs métrages) et CHF 400 (courts métrages), même s’il s’agit de la première plateforme. 4 VOD Support 2021 Longs et courts métrages Indications pratiques 3. Procédure de demande 4. Mode de paiement 5. A noter L’aide peut être demandée par écrit au moyen d’un Les contributions de soutien sont versés après réception Dans le cas d’une décision favorable, le logo de SWISS formulaire de demande : d’une facture, ainsi que des documents suivants : FILMS doit être clairement visible sur tout le matériel – L’ayant droit contacte SWISS FILMS, 043 211 40 63, – Preuve de la mise en ligne du film promotionnel du film en question. ou via [email protected]. – Justificatifs (copies de factures) des frais liés à la mise – L’ayant droit envoie par courrier le formulaire de en ligne ou preuve de marketing en ligne L’ayant droit communique les données d’exploitation, demande PDF accompagné des documents requis à y compris les revenus nets (retour sur investissement [email protected]
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