Opportunity Knocks Chorus CEO JB Rousselot on the Challenges and Possibilities Facing the Business
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Championing better broadband for New Zealand 2020 / ISSUE 12 Opportunity Knocks Chorus CEO JB Rousselot on the challenges and possibilities facing the business. HYPERFIBRE SAMKNOWS REMOTE WORKING BROUGHT TO YOU BY Next generation Measuring The network broadband performance is ready Contents 2020 / ISSUE 12 12 SamKnows Measuring broadband performance 14 HYPERFIBRE Auckland film production house Augusto pioneers the fastest broadband 16 Working from home The network is ready 18 Fibre comes to Kerikeri The second stage of UFB puts smaller towns on the digital map 19 Legal streaming services If you know where to look, a treasure trove of online entertainment awaits 24 2degrees COVER STORY Pushes into business New Chorus CEO JB Rousselot says one of his first priorities will be to win over customers who have yet to choose fibre 28 Behind the ONT 8 All about Optical Network Terminals REGULARS 1 Editorial Crossing the fibre chasm 31 ? 2 PARENTING In Brief As a new parent Nick New Zealanders lead Devoy found relief at the world on digital the end of a 1000Mbps entertainment, schools connection get Wi-Fi upgrade thedownload.co.nz The Download | Editorial 1 Editor Bill Bennett Chorus Editorial Consultants Ian Bonnar, Steve Pettigrew, Holly Cushen Contributors Bill Bennett, Johanna Egar, Heather Wright, Mauricio Freitas and Crossing the Nick Devoy. Senior Account Director LauraGrace McFarland Designers Nick Walker, Alexis Jordan, Julian Pettitt fibre chasm Account Executive Paige Fleming On the cover Photograph by Robin Hodgkinson At the end of 2019, 56 percent of people who clear pay-offs from a technology investment. could connect to fibre broadband had chosen They are the customers that lock a technology to do so. That leaves 44 percent yet to make into the mainstream. the switch. The fourth group are reluctant adopters. They Published by ICG PO Box 77027, Mt Albert Getting them to switch is a classic example buy mature, proven technologies if sellers can Auckland 1350, New Zealand of what Geoffrey Moore calls Crossing the make a sensible case. They look for keen pricing. www.icg.co.nz Chasm. That’s the name of his 1991 book. It is The last group, laggards, is small and ISSN 2624-1137 (Print) ISSN 2624-1145 (Online) still used as an important contains those who may reference by technology never adopt a technology. sales executives. There are companies that Moore’s idea starts still don’t use email. There The Download is championed by It can also be Chorus with something called are people who will never PO Box 632, Wellington 6140 the Product Adoption because it gives connect to fibre. www.chorus.co.nz Lifecycle. This describes them prestige. This Moore says for a The contents of The Download how technology buyers technology to succeed it are protected by copyright. Please fall into five groups. They is where Hyperfibre must cross the chasm from feel free to use the information in this issue of The Download, with range along a spectrum. (super-fast) the first two phases and attribution to The Download by In 1991, Moore was enter the third. It’s a huge Chorus Limited. Opinions expressed broadband in The Download are not necessarily writing about companies leap that many technologies those of the publisher or the editor. and business technology. fits today don’t make. Information contained in The The same lifecycle Fibre broadband is at Download is correct at the time of printing and while all due care applies to consumers and this point today. Most and diligence has been taken in the products like laptops or iPhones. It also applies to early majority homes are already enjoying preparation of this magazine, the publisher is not responsible for any fibre broadband. fast broadband. The clear pay-off is enjoying mistakes, omissions, typographical The first group of buyers are early adopters. streaming TV, gaming, music and other digital errors or changes to product and They feel they must have the latest technology. entertainment. This is the group that pushed service descriptions over time. They may want it because they get a fibre into the mainstream. competitive advantage or it enables something Spark Sport dragged the first reluctant they need. It can also be because it gives them adopters across the chasm with the Rugby World prestige. This is where Hyperfibre (super-fast) Cup coverage. Fibre is now a mature, proven broadband fits today. product. This group is being lured by competitive Next up are visionary customers. They also pricing and deals. look for competitive advantage. In business they If Moore’s 30-year old prediction is right this may want to control costs. They accept immature will take us to an 85 percent-plus fibre adoption Connect with us Facebook.com/ChorusNZ support and absorb technology risk. rate. Not bad for something the planners thought Twitter/ChorusNZ Both early adopters and visionaries are happy would reach 20 percent. Chorus NZ Limited on LinkedIn to pay a premium. Group three is what Moore calls the early www.thedownload.co.nz majority or pragmatic customers. They look for Bill Bennett 2020 / Issue 12 2 In brief Broadband kids less grumpy on rainy days Children are using the internet more when not at school, with traffic up a whopping 36 percent. Yet when the sun shines they still play outside. Chorus’ latest broadband usage data reveals big changes in data use when school children are home on holiday. “When they are at school there is a clear peak at 4pm when they come home, but when they are on holiday internet use is more consistent throughout the day, with the biggest difference at 10am, when it is nearly 30 percent higher,” says Kurt Rodgers, Chorus’ network strategy manager. “Our figures show a 36 percent increase in data consumption compared with January 2019 – equivalent to over a 100 million hours of video streaming in HD quality. But we can clearly see that when the sun is out usage drops. It’s good to know kids still like to play outside too.” He adds that fast broadband also means less grumpy kids as there are no more complaints about slow internet. CHORUS PROVIDING RURAL MOBILE BACKHAUL New Caledonia Chorus is providing backhaul for the 400 new mobile sites being built gets Hawaiki link by the Rural Connectivity Group (RCG) as part of the Rural Broadband Initiative 2 (RBI2). New Caledonia’s new telecoms carrier, SCCI, High-quality mobile telecoms are and New Zealand-based undersea cable important to rural areas, says Chorus’ carrier, Hawaiki Cable, are to provide the island chief customer officer, Ed Hyde. And nation with a faster, cheaper trans-Pacific link fibre broadband is equally important in to the US, Australia and New Zealand. The rolling out mobile infrastructure. extension of Hawaiki’s 15,000km undersea Backhaul moves data from local cable will see both the capital, Noumea, and nodes to a central hub. RCG says the resort island, the Isle of Pines, connected. it is a critical part of the RBI2 roll- It will be New Caledonia’s second undersea out. Working with Chorus to deliver link. It will bring us broadband connectivity broadband along with backhaul services says Isle of Pines High Chief Hilarion is key in getting the 400-plus sites in the Vendégou. Local tribes named the cable. It programme up and running, says RCG’s is called Tomoo – a local language word – the executive programme director, John Proctor. name for the indigenous sea snake regarded as Chorus will provide backhaul to those sites in reach of fibre. Backhaul a legendary island protector. services will also be available to other network builders. thedownload.co.nz The Download | In Brief 3 Digital entertainment high on NZers’ list New Zealanders are world leaders in their we were twice as likely to use fibre as the audio streaming service adoption show that use of fibre broadband – especially when rest of the world, with 44 percent of us we greatly value our digital entertainment it comes to entertainment, says Richard now getting our internet through a fibre experiences,” says Xu. Xu, IDC associate market analyst. This has connection. Only the Japanese, at 45 Last year’s streaming of the Rugby World resulted in “strong year-on-year growth in percent, make more use of fibre than us. Cup by Spark Sport helped give fibre use adoption rates”, he says. The Australian rate is just 10 percent, a big boost – it jumped from 33 percent The IDC analyst was commenting on while the UK’s is 21 percent and the US’ 14 uptake in 2018 to today’s 44 percent. IDC’s last ConsumerScape 369 survey into percent. The worldwide rate is 22 percent. Our high fibre broadband adoption rate fibre broadband use. The survey found “Our high levels of smart TV, video and reflects the success of the UFB build, says IDC. SCHOOLS’ WIRELESS INTERNET GETS BIG BOOST No more drop-outs. Network for Learning (N4L) is upgrading wireless networks in schools nationwide. This mean schools like Awakeri rural primary school, west of Whakatāne, can now focus on students’ online learning without worrying about its internet failing. “We live in a connected world and there are great learning opportunities available through the internet,” says Awakeri Principal Craig McDonald-Brown. His teachers and students had been fighting frustration over their unreliable internet service. The school is one of the first N4L has upgraded under its Te Mana Tūhono (Power of Connectivity) program. This kicked off in February. When complete it will see 12,000 switches and 38,000 wireless access points replaced in more than 2450 schools. N4L will manage their internet service for them.