$32.5B OF DIRECT ECONOMIC IMPACT AEROTROPOLIS BY THE NUMBERS 5 MARTA STATIONS 100+ SQUARE MILES 1 REGIONAL COMMISSION 4,700 ACRES (H-JAIA)4 INTERSTATE SYSTEMSHARTSFIELD-JACKSON 1.3M SQUARE FEET 36 AIRLINES ATLANTA INTERNATIONAL OF AIR CARGO WAREHOUSE SPACE175,000+ 2,000 METRIC TONS OF 10 CITIES JOBS FREIGHT PER DAY 250,000+ DAILY PASSENGERS (H-JAIA) 1 NEW COMMUTER RAIL LINE 7M+ SQUARE FEET64,000+ TRANSPORTATION / WAREHOUSING JOBS OF HOTEL SPACE 7 NATIONAL REGISTER HISTORIC DISTRICTS WHERE WE ARE 6 MONTH SCHEDULE

MARCH APRIL MAY JUNE JULY AUGUST

KICK-OFF + VISION

TRANSPORTATION, LAND USE + ANALYSIS

RECOMMENDATIONS

OUTREACH

FINAL REPORT VISIONING WEEK

Jacoby Chick-Fil-A Foundation City of Hapeville Clayton County Clayton

GDOT Bank SunTrust Delta FULTON COUNTY Duke Realty Woodward Academy

Prologis Metro Atlanta Chamber Hartsfield-Jackson Authority of Development Atlanta International Power Georgia

South Fulton CID South Fulton Airport Fort Gillem URA Fort CLAYTON COUNTY CLAYTON South Fulton Chamber South Fulton Airport Area Chamber Airport Area Georgia Dept of Community Affairs Dept of Community Georgia Invest Atlanta Invest City of Forest Park Forest of City Development Authority of Fulton County Authority of Fulton Development Clayton County Chamber Clayton Porsche McPherson ILRA Fort

Georgia Dept of Econ Dev. MARTA Development OA City of College Park Airport West CID Airport West City of East Point of City Atlanta Regional Commission Atlanta Regional VISIONING WEEK

WHAT WE HEARD

• INTERGOVERNMENTAL COORDINATION • LEVERAGE SUCCESSES

• PUBLIC SAFETY + SECURITY • UNLOCK CATALYST OPPORTUNITIES

• EDUCATION IS KEY • IMPORTANCE OF BRAND + BRANDS

• CONNECTION + COHESION + COLLABORATION • ATL2.0 WHAT IS YOUR VISION FOR THE CATALYTIC SITES + CORRIDORS?

INDUSTRY CLUSTERS

1. ADVANCED 2. AEROSPACE AVIATION 3. AGRI- 4. AUTOMOTIVE 5. EDUCATION + SKILLS TRAINING 6. ENERGY + ENVIRONMENT 7. FINANCIAL SERVICES 8. LIFE SCIENCES + HEALTHCARE 9. LOGISTICS TRANSPORTATION + WAREHOUSING 10. SPORTS 11. TOURISM 12. MEDIA + ENTERTAINMENT 13. OTHER? WHAT IS YOUR VISION FOR THE CATALYTIC SITES + CORRIDORS? VISIONING WEEK WHAT WE’VE LEARNED POLITICAL BOUNDARIES

Legend Study Boundary Existing MARTA Rail Community Improvement Districts (CID) VARIES Municipalities County Lines Railroads LAND USE- PRESERVE + ENHANCE

Legend Study Boundary Multi-Family Single Family Mobile Homes Agricultural / Wetlands Parks / Golf Courses / Cemeteries Municipalities County Lines Railroads LAND USE - AREAS OF OPPORTUNITY

1. MOUNTAIN VIEW 2. STATE FARMERS MARKET /CLARK HOWELL 3. FORT GILLEM / MORELAND AVENUE 4. SOUTHLAKE MALL 8 5. AIRPORT WEST 6. SOUTH FULTON PARKWAY 7. UNION STATION MALL 8. FORT MCPHERSON AREA 9 9. EAST POINT

1

3

5 6 2

4 7 Legend Study Boundary Commercial Industrial Former US Army Bases Transportation Communication Utilities Forest Water Bodies Municipalities County Lines Railroads TRANSPORTATION IMPROVEMENTS

1. MARTA EXTENSION 4 2. MANAGED LANES 3. SOUTH FULTON PARKWAY ACCESS MANAGEMENT 4. BELTLINE 5. CW GRANT PARKWAY 6. LCI IMPROVEMENTS 2

6

2

5 2 1 3

2 2

Legend Study Boundary Roadway Improvements Last-Mile Connectivity Transit Initiatives Existing MARTA Rail Clayton County Premium Transit Community Improvement Districts (CID) Municipalities County Lines Railroads NATURAL + CULTURAL RESOURCES

Legend Study Boundary Atlanta BeltLine National Register Historic Districts Institutional Land Uses Water Bodies Flood Plains Parks / Golf Courses / Cemeteries Municipalities County Lines Railroads GEORGIA FREIGHT PLAN ASSESSMENT

Required investment of $18-20B over the next 40 years in freight improvement projects which are aligned with industry profiles & boost the state’s

Summary Of Atlanta Regional Recommendations . Investment In Strategic Highway Corridors • Atlanta to corridor-- to the Mid-Atlantic and Midwest • Atlanta to Tennessee corridor— to the Midwest • Atlanta to Alabama corridor • Savannah to Atlanta corridor

. Key Requirements • Add capacity, improve congested interstate interchanges • Improve last mile connectors and safety improvements GEORGIA FREIGHT PLAN ASSESSMENT

Rail Recommended Investments • Line haul expansion • Expansion of intermodal & carload terminals • Increasing weight limits & vertical clearances

Air Cargo Recommended air cargo investments • Addl air cargo warehouse space at Hartsfield-Jackson

Maritime Multimodal road connections from to Atlanta region and major rail yards, warehouses and distribution centers • Pressure point is I-75 between Macon and Atlanta • I-16 has sufficient capacity to handle growth at the port REGIONAL BUSINESS INTERVIEWS • Enthusiasm about the project, huge appreciation for ATL

• See first-hand how Atlanta is a strong competitor for investment overall

• Traffic is an impediment to reliability

• Desire for more connectivity to Seaports

• Georgia is well-positioned for some, not all investment

• See little current development associated with air cargo, but see as large opportunity; and around rail hubs

• Encouragement that the district is seen as multimodal and not a silo of airport/air cargo

• Reiterated • Leadership has been lacking • Need for highly coordinated delivery capacity REGIONAL BUSINESS INTERVIEWS ECONOMIC CLUSTER OVERVIEW

Time-Distance by Economic Sector ECONOMIC CLUSTER OVERVIEW

Industry Dynamics

3.0 Transportation & Warehousing Well Represented Well Represented but Slow Growing Education 2.5

2.0

1.5

Accommodation & Food Forestry & Agriculture 1.0 Real Estate Wholesale Trade Manufacturing Waste & Remediation Trade Utilities Other Services Health & Social Asst. 0.5 Finance & Insurance Construction Arts, Entertainment & Recreation Professional & Scientific Services Management Information 0.0 -1% 0% 1% 2% 3% 4% 5% -0.5 Under Represented Under Represented and Slow Growing but Fast Growing -1.0 ECONOMIC CLUSTERS AIR CARGO HUB

Project Description & Overview: This facility gives locational advantages to time- sensitive fast-cycle logistics operations. Leveraging the ATL proximity, existing highway corridors and established industries, it accelerates lightweight high-value handling and improves management for various industries. The enhanced capabilities and accelerated processing times enable air cargo growth and expedited customs clearance. Economic Assets: ATL Delta Airlines Catalytic Ability: Strong FedEx Swissport Airport Time-Distance: 0 to 5 minutes UPS Cargo Village Upstream & Downstream Clusters: Typology: Logistics & Distribution Aerospace • Specialized Warehouse & Handling Integrators ICT & Technology • Site Area: 60 - 200 Acres Fast Cycle Logistics Bio-Life Sciences Temperature Chain Value-Add • Average F.A.R.: 0.35 Perishables Advanced Manufacturing • Employment Density: 1 per 2,000 sf Retail Fulfillment AEROSPACE HUB

Description & Overview: This facility would further accommodate upstream/downstream supporting industries for Civil and Military Aviation, Advanced Engineering and Manufacturing, and the Satellite Communications Tech sector. In conjunction with Universities and Vocational Schools, this hub will build capacity and support the establishment of “Just-in-Time High Value” Components, Manufacturing and Aircraft Servicing. Economic Assets: Catalytic Ability: Strong ATL Boeing Airport Time-Distance: 0 to 5 minutes Delta Airlines MRO 5 to 10 minutes Upstream & Downstream Clusters: Typology: Civil Aviation Advanced Engineering Military Defence ICT & Communications • Advanced Manufacturing MRO Contractors Specialized Electronics • Site Area: 20 to 50 acres Manufacturing Technical Skills Training • Average F.A.R.: 0.25 Specialized Assemblies Parts Distribution Composite Materials • Avg. Employment Density: 1 per 1,000 sf AEROSPACE PARTS DISTRIBUTION

Description & Overview: Taking advantage of the connectivity provided by ATL and leveraging the strong presence of Aerospace Companies such as Boeing, Zodiac and Delta, create a distribution center for the supply and distribution of aircraft parts, interiors and components to the global aviation industry.

Economic Assets: ATL Boeing Delta Airlines MRO Catalytic Ability: Strong Airport Time-Distance: 5 to 20 minutes Upstream & Downstream Clusters: 10 to 15 minutes Logistics Civil & Military Aviation Typology: JIT Delivery Defense Contractors Warehousing ICT & Communications • Palletted Warehouse & Cross Loading Aerospace Composite Materials • Site Area: 20 to 50 acres Aviation Specialized Assemblies • Average F.A.R.: 0.25

• Avg. Employment Density: 1 per 1,000 sf FAST CYLE LOSITICS/E-/VALUE-ADD

Description & Overview: This facility would be a multi-tenant large warehouse industrial village for retail fulfilment, as well as assembly and value add firms. The rise of eCommerce and the growing purchasing power of the population generate demand for new warehousing capacity and new stocking structures for more agile “just-in-time” distribution networks. Economic Assets: ATL Majestic & Prologis Fort Gillem/Kroger Duke Realty Airport Time-Distance: 0 to 5 minutes State Farmer’s Market Porsche, Kia, Toyota, Ford 5 to 10 minutes Upstream & Downstream Clusters: Typology: Retail Distribution ICT Assembly & Repair • Palletted Warehouse with Cross-Loading Agri-Business Advanced Manufacturing • Site Area: 20 to 50 acres Food Processing Traditional Manufacturing Average F.A.R.: 0.25 Packaging & Processing Parts Distribution • Bio-Life Sciences Automotive Parts • Avg. Employment Density: 1 per 1,000 sf

AUTOMOTIVE & EQUIPMENT PARTS DISTRIBUTION

Description & Overview: Leveraging the existing Automotive & Equipment Industries, this Parts Distribution Hub would provide timely and efficient delivery of service parts to depots, independent dealers and manufacturers, as well as spare parts and services to in the whole region.

Economic Assets: ATL Majestic & Prologis Railways Dealerships & Showrooms Catalytic Ability: Moderate Manufacturing Plants Porsche, Kia, Toyota, Ford Airport Time-Distance: 0 to 5 minutes Upstream & Downstream Clusters: 5 to 10 minutes Automotive Assembly JIT Parts Distribution Typology: Manufacturers Logistics Suppliers Specialized Assemblies • Palletted Warehouse with Cross-Loading Transmission Kia, Toyota, Ford, Porsche • Site Area: 20 to 50 acres Electrical Assemblies • Average F.A.R.: 0.25 • Avg. Employment Density: 1 per 1,000 sf TRADE MART & EXHIBITION CENTER

Description & Overview: Wholesale merchandise mart, ranging from apparel, gifts and home furnishings to gourmet products. The marketplace would target qualified retail buyers and interior designers, manufacturers and industry professionals. Market events could occur throughout the year and attract buyers and sellers from all over the world, with a focus on target markets such as Brazil, taking advantage of the proximity to ATL. Economic Assets: Catalytic Ability: Moderate ATL GICC Airport Time-Distance: 5 to 10 minutes Airport Hotels Invest Atlanta 10 to 15 minutes Upstream & Downstream Clusters: Typology: Wholesale Trade ICT & Technology • Multi-Storey Exhibition Center Manufacturing Agri-Business • Site Area: 10 to 20 acres Textiles Medical Technology Average F.A.R.: 2.0 Wine & Food International Trade • • Avg. Employment Density: 1 per 500 sf DESTINATION RETAIL OUTLET CENTER

Description & Overview: Regional destination hub for local residents, tourists and passengers connecting at ATL. The strategic location near ATL provides a competitive connecting point for regional Commercial and Entertainment activities. The amount of land required for the Retail Outlet Center also gives the location higher economic feasibility, creating a retail destination and increasing tourist spending. Economic Assets: ATL GICC Delegates Catalytic Ability: Moderate Trade Area Population Airport Hotels Airport Time-Distance: 0 to 5 minutes 5 to 10 minutes Upstream & Downstream Clusters: Typology: Retail Logistics & Distribution • Unenclosed Outlet Retail Center Tourism & Culture Textiles • Site Area: 40 to 50 acres Food & Beverage eCommerce Hotels & Hospitality Brand Galleries • Average F.A.R.: 0.25 • Avg. Employment Density: 1 per 300 sf RESTAURANT CLUSTER

Description & Overview: Strengthen and reinforce emerging “Restaurant Clusters” in College Park and Hapeville to serve the local and surroundings communities as well as passengers connecting at ATL that currently have limited dining and entertainment options. Example (picture): Broad Street restaurants in Atlanta. Economic Assets: ATL Pecan Catalytic Ability: Moderate GICC Chick-fil-A Airport Hotels Regional Restauranteurs Airport Time-Distance: 5 to 10 minutes 10 to 15 minutes Upstream & Downstream Clusters: Typology: Retail Conferences Tourism & Culture Delta Campus • Cluster of Free-Standing Restaurants Food & Beverage Local Population • Site Area: 0.1 to 2 acres Hotels & Hospitality Employment Base • Average F.A.R.: 0.33

• Avg. Employment Density: 1 per 300 sf BIO-LOGISTICS HUB & DISCOVERY PARK INCUBATOR

Description & Overview: The facility would include education & skills training institutions, bio-life sciences & devices manufacturing and distribution, health IT centre, temperature-controlled storage and handling capabilities, as well as a CDC presence for research, laboratory analysis & diagnostics capabilities. Airport connectivity should be optimized to stimulate the bio-life sciences/health care industry to expand into international markets. Catalytic Ability: Strong Economic Assets: Airport Time-Distance: 5 to 10 minutes ATL FedEx & UPS 10 to 15 minutes CDC Hospitals Upstream & Downstream Clusters: Typology: • Campus Office & Clean Rooms Bio-Life Sciences Research & Development Pharmaceuticals Education & Skills Training • Site Area: 10 to 20 acres Health Care Lab & Vet Testing • Average F.A.R.: 0.33 Hospitals Specialized Handling • Avg. Employment Density: 1 per 500 sf Diagnostics Temperature Chain

MEDICAL TOURISM HUB

Description & Overview: Leveraging the existing Bio-Life Sciences Industry, Universities and Institutions that provide highly qualified personnel as well as the connectivity from ATL, create a hub for medical tourism that people from anywhere in the world can easily access through the airport. Nexus for Public & Private Healthcare, Bio-Life Science R&D & Production, Medical Tourism, Education & Training. Catalytic Ability: Strong Economic Assets: ATL FedEx & UPS Airport Time-Distance: 5 to 10 minutes CDC Hospitals 10 to 15 minutes 15 minutes+ Upstream & Downstream Clusters: Typology: Bio-Life Sciences Research & Development • Prestige Office, Healthcare Institutional, Hotels Pharmaceuticals Education & Skills Training • Site Area: 10 to 20 acres Health Care Medical Devices Hospitals Tourism • Average F.A.R.: 1.5 Diagnostics Hospitality • Avg. Employment Density: 1 per 500 sf

INCUBATOR HUB

Description & Overview: The vehicle would facilitate a start-up business incubator to commercialise academic research and empower entrepreneurs to create jobs. Functioning within a cluster of education, research and administrative services, this project is positioned to establish a network of entrepreneurs, academia, and business professionals to foster continued innovation and strategy around economic growth. Economic Assets: Catalytic Ability: Strong Universities Invest Atlanta Airport Time-Distance: 10 to 15 minutes Georgia Tech Technology Incubator 15 minutes+ Upstream & Downstream Clusters: Typology: Media & Entertainment Business Services • Campus Office & College Institutional ICT Technology Government Services “Discovery Park” Flex Buildings Computer-Based R & D Public Administration • Site Area: 10 to 20 acres Start-Up Companies Education • Average F.A.R.: 0.5 Tourism & Culture Skills Training Supply Chain Advanced Manufacturing • Avg. Employment Density: 1 per 300 sf MEDIA PRODUCTION CREATIVE CLUSTER

Description & Overview: Leveraging the growing Media & Movie Production Industries in Atlanta, create a one stop shop “Creative Cluster” precinct for schools, production and post-production for movies, TV programs and media broadcasting. These industries can take advantage of the proximity to the Airport for fly-in fly-out actors, students and executives. Economic Assets: CNN, Turner, Peachtree Pinewood Studios Catalytic Ability: Moderate Tyler Perry Coca Cola Airport Time-Distance: 10 to 15 minutes Upstream & Downstream Clusters: 15 minutes+ Typology: Media Production Creative Digital Arts Motion Pictures Set Design • Adaptive Re-Use Districts and Flex Buildings Media Production Computer Graphics • Site Area: 10 to 20 acres Post Production Special Effects • Average F.A.R.: 0.30 Sound Engineering Lighting Effects Audio Visual Equipment Catering • Avg. Employment Density: 1 per 300 sf Business Services Hospitality & Hotels

STUDIO CITY THEME PARK TOURIST ATTRACTION

Description & Overview: Leveraging the existing Media and Film Production industries, turn the production studios into a tourism destination where visitors can tour the studios and learn about the production process, such as Universal Studios in Los Angeles, MGM Studios and Disney Orlando. Economic Assets: CNN, Turner, Peachtree Coca Cola Tyler Perry Delta Flight Museum Catalytic Ability: Moderate Six Flags Martin Luther King Home Pinewood Studios Civil Rights Museum Airport Time-Distance: 10 to 15 minutes 15 minutes+ Upstream & Downstream Clusters: Typology: Tourism & Culture Movie Production • Acreage Area and Special Purpose Buildings Hospitality & Hotels Television Production Site Area: Up to 300 acres Destination Retail Live Performances • Restaurants Research & Development • Average F.A.R.: N/A Conferences Sports & Recreation • Avg. Employment Density: 10 per acre Exhibitions Skills Training

WATER PARK HOTEL

Description & Overview: Taking advantage of the favorable climate and passenger influx at ATL, a Water Park Hotel would attract year-round visitors with a focus on being a family destination with attractions and various entertainment and recreation options for kids and adults, such as spas, restaurants, theme parks and indoor waterpark. Economic Assets: CNN, Turner, Peachtree Coca Cola Catalytic Ability: Moderate Tyler Perry Delta Flight Museum Six Flags Martin Luther King Home Airport Time-Distance: 10 to 15 minutes Pinewood Studios Civil Rights Museum 15 minutes+ Typology: Upstream & Downstream Clusters: • Hotel & Water Park (Indoor and/or Outdoor) Tourism & Culture Conferences Site Area: 10 to 15 acres Hospitality & Hotels Exhibitions • Destination Retail Theme Park Attractions • Hotel: 300 to 400 Rooms Restaurants Sports & Recreation • Average F.A.R.: 1.5

• Avg. Employment Density: 1 per Room SPORTS CITY TOURNAMENT & TRAINING CENTER

Description & Overview: Atlanta is already a recognized destination for sports fans from all over the country, being home to important teams and stadiums. This complex would take advantage of that stablished industry and become not only a training center for athletes, but also a destination for tournaments and for the public to practice different sports and activities. Economic Assets: Catalytic Ability: Moderate Spectator Sports Teams Coca Cola Collegiate Sports Teams Georgia Tech Airport Time-Distance: 15 minutes+ CNN Amateur Leagues Typology: Upstream & Downstream Clusters: • Aquatics, Ice, Track & Field, Playing Fields, Racquet Courts, Diamonds, etc. Tourism & Culture Athlete Conditioning Hospitality & Hotels Sports Medicine • Site Area: 40 to 80 acres Destination Retail Physiotherapy • Avg. Employment Density: 2 per acre Restaurants Theme Park Attractions Conferences Sports & Recreation

AUTO MALL SHOWROOMS & BRAND GALLERIES

Description & Overview: A one stop shop with Auto Showrooms and Brand galleries, not only for automobiles, but also for Motorcycles, ATV’s, Recreational Vehicles, Boats/Watercraft, etc. Proximity to ATL airport could have potential to create influx not only local residents but also visitors from around the country. Brand Galleries displaying luxury and exotic vehicles could attract visitors not only looking to purchase cars, but to spend time while during layovers at ATL. Economic Assets: Catalytic Ability: Moderate Porsche Harley Davidson Airport Time-Distance: 5 to 10 minutes Kia Chick-fil-A 10 to 15 minutes Toyota Coca Cola Typology: Upstream & Downstream Clusters: • Experiential Brand Showrooms Automotive Tourism & Culture • Multi-Tenant Automall Parts Distribution Destination Retail • Site Area: 40 to 80 acres Advertising Restaurants • Avg. Employment Density: 10 per acre Hospitality & Hotels Events & Conferences

ENERGY CITY – SOLAR POWER

Description & Overview: The partnership between and solar has been growing, given the open landscape, availability of buildings and land to site projects, and proximity to large electricity loads that airports provide. The creation of construction jobs, savings for the aviation industry and reduction of air are some of the reasons why airports are increasingly investing in solar power.

Economic Assets: Catalytic Ability: Strong ATL Georgia Tech Airport Time-Distance: 10 to 15 minutes Georgia Power Delta Airlines 15+ minutes Upstream & Downstream Clusters: Typology: Aerospace Advanced Manufacturing • Roof Top Mounted, Parking Canopies Green Energy Agri-Business • Solar Farms Energy Incubator Research & Development • Site Area: 5 to 100 acres Micro-Utilities Skills Training • Avg. Employment Density: 1 per acre ENERGY CITY – WASTE TO ENERGY & BIO FUELS

Description & Overview: The process of generating energy in the form of electricity and/or heat from the incineration of waste. Airports generate tons of waste per year, that could be turned into energy with waste to energy facility plants, improving waste management and reducing energy costs. Additionally, airlines such as Delta and Virgin are pioneering the research and development of alternative “Bio Fuels” to reduce operating costs and improve sustainable efficiencies of aviation. Economic Assets: ATL Georgia Tech Airport Time-Distance: 10 to 15 minutes Georgia Power Delta Airlines 15+ minutes Upstream & Downstream Clusters: Typology: Aerospace Auto Industry • Demonstration Project Site and Flex Space Airlines Advanced Manufacturing • Site Area: 10 to 20 acres Green Energy Agri-Business Energy Incubator Research & Development • Avg. Employment Density: 3 per acre Micro-Utilities Skills Training

MARTA TOD INTENSIFICATION – COLLEGE PARK

Description & Overview: Densify and intensify a range of mixed-use residential and commercial functions around the College Park MARTA rail station. This initiative would involve “adaptive re-use of historic buildings in the “street grain”, as well as infill with appropriately-scaled new buildings, creating places to live, work, play and stay, only one rail stop away from ATL. Economic Assets: Catalytic Ability: Moderate College Park City Hall ATL “Main Street District” Delta Airlines Airport Time-Distance: 5 to 10 minutes Restaurants & Shops Indigo Hotel 10 to 15 minutes Typology: Upstream & Downstream Clusters: • Mixed-Use TOD Urban Infill Tourism & Hospitality Arts Cluster • Main Street Grid Restaurant Row Media Creative Cluster Community Services Local Small • Site Area: 20 to 40 acres Airport Support Mixed-Use Offices • Average F.A.R.: 1.5 to 2.5 Businesses MF Residential • Avg. Employment Density: 1 per 300 sf

MARTA TOD INTENSIFICATION – EAST POINT

Description & Overview: Densify and intensify a range of mixed-use residential and commercial functions around the East Point MARTA rail station. This initiative would involve “adaptive re-use of historic buildings in the “street grain”, as well as infill with appropriately-scaled new buildings, creating places to live, work, play and stay, only two rail stops away from ATL. Economic Assets: Catalytic Ability: Moderate Transit Interchange Future MARTA Line Restaurants & Shops ATL Airport Time-Distance: 5 to 10 minutes 10 to 15 minutes Upstream & Downstream Clusters: Typology: Tourism & Hospitality Arts Cluster • Mixed-Use TOD Urban Infill Restaurant Row Media Creative Cluster Community Services Local Small Businesses • Main Street Grid Airport Support Mixed-Use Offices • Site Area: 20 to 40 acres Businesses MF Residential • Average F.A.R.: 1.5 to 2.5

• Avg. Employment Density: 1 per 300 sf MARTA TOD INTENSIFICATION – FORT MCPHERSON

Description & Overview: Densify and intensify a range of mixed-use residential and commercial functions around the Fort McPherson MARTA rail station. This initiative would involve redevelopment and infill with compact TOD mixed-use new buildings around the rail station, creating places to live, work, play and stay, only three rail stops away from ATL. This development would work in harmony with the proposed redevelopment of the directly adjacent Fort McPherson property with the Tyler Perry Motion Pictures Studio, presenting opportunities to incorporate media- Catalytic Ability: Strong related support industries and services. Airport Time-Distance: 10 to 15 minutes Economic Assets: Typology: Fort McPherson MARTA Station • Mixed-Use TOD Urban Infill Redevelopment Available Land • Main Street Grid Upstream & Downstream Clusters: • Site Area: 20 to 40 acres Media Support Media Creative Cluster Restaurant Row Mixed-Use Offices • Average F.A.R.: 1.5 to 2.5 Community Services MF Residential • Avg. Employment Density: 1 per 300 sf ECONOMIC CLUSTER OVERVIEW

ATL Aerotropolis Collectives & Clusters

Collectives Clusters

Airport Corporate Logistics Collective Collective Aerospace

Logistics Creative Agri- ICT Collective Collective Business

Agri- Discovery Media & Business Manufacturing Collective Collective Production

Tourism Energy Education Collective Collective Health & IT

Investment Manufacturing Energy Tourism Collective Collective A FRAMEWORK FOR SUCCESS DEVELOPMENT FRAMEWORK DEVELOPMENT FRAMEWORK A STRONG CORE DEVELOPMENT FRAMEWORK STARTER IDEA STARTER IDEA STARTER IDEA STARTER IDEA STARTER IDEA STARTER IDEA - AN ACTION PLAN

KEY COMPONENTS

ACTION AREAS

ACTION ITEMS

PARTNERS

TIMING

INCUBATION PERIOD 0-5 YEARS TAKE OFF PERIOD 5-10 YEARS

ORGANIZATION

BRANDING + MARKETING

ECONOMIC DEVELOPMENT

UNLOCKING CATALYTIC SITES

ATLANTA AEROTROPOLIS ALLIANCE CITIES + COUNTIES CIDS . . . STARTER IDEA - AN ACTION PLAN

INCUBATION PERIOD 0-5 YEARS

ORGANIZATION BRANDING + MARKETING ECONOMIC DEVELOPMENT UNLOCKING CATALYTIC SITES

• BUILD STAFF • DEFINE MESSAGE • FORM COLLECTIVES FOR KEY • MARKET + FRAMEWORK INDUSTRIES PLANS FOR KEY SITES • CREATE WORKING GROUPS • ELEVATOR PITCH • DEFINE KEY CHAMPIONS + • TRANSPORTATION • STUDY + REFINE ORGANIZATIONAL • COMMUNICATIONS PLAN ROLES IMPROVEMENTS STRUCTURE • . . . • ENGAGE BUSINESS LEADERS • LAND USE POLICY/ • ESTABLISH FRAMEWORK FOR ONE COMPATIBILITY STOP SHOP . . .TOOLS, GIS, ETC. • . . . • . . .

TRIPLE BOTTOM LINE: ECONOMY + ENVIRONMENT + EQUITY

WHAT WILL MAKE AERO ATL THE BEST?

ATLANTA AEROTROPOLIS ALLIANCE CITIES + COUNTIES CIDS . . . QUESTIONS + ANSWERS NEXT STEPS