Board of Governors Meeting
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KANSAS BAR ASSOCIATION Board of Governors Meeting Friday, Dec. 9, 2016 Polsinelli Law Offices 10:00a - 2:00p 900 W. 48th Place, Suite 900 Q4 Board Meeting Kansas City, MO TIME TOPIC PRESENTER PAGE(S) 10:00 am Call to Order President Steve Six Strategic Plan Report Jordan Yochim 1-9 President's Report President Six - ABA Standing and Special Committee Appointments 10 Legislative Update - Review of Legislative Conference Whitney Damron, Joe Molina 11-50 2016 Financial Update Jordan Yochim 51- 72 2017 Budget- Board Action: review and approve 73-89 Executive Director's Report Jordan Yochim - Personnel Changes at KBA 90 - Elections; timeline - Elections; policy- Board Action: approve/deny policy 91 Associate Executive Director's Report Deana Mead - Annual Meeting Update - Board Action: approve venue for 92-94 2018 LRS Report Dennis Taylor 95 President Elect's Report Greg Goheen YLS Report Nathan Eberline ABA Delegates Report ABA Delegates 96- 108 Unfinished Business - Law and Religion Section - Board Action: approve/decline 109- 118 New Business - Appointments to KLS Board Marilyn Harp 119- 124 Consent Agenda - Minutes from Sept. 30, 2016 meeting 125- 129 - Staff reports (renewals, etc.) 130 135 Executive Session 2:00pm Adjournment I<ANSAS BAR ASSOCIATION ~:itJIII"""'IJ.,I 'NVVVV .l<sbar. o rg 2-Year Strategic Plan (September 2016 -August 2018) December 2016 Board Report 1 GOALS AND TWO-YEAR OBJECTIVES Goall: To capitalize on its position as the preeminent source of information affecting the Kansas legal community, the KBA will improve the functionality and utility of its website, expand its calendaring function of statewide legal events, emphasize greater social media content consistency and explore the value of a mobile phone application for KBA members. • Objective 1.1: As the leading website for Kansas lawyers and the general public seeking information about Kansas law, the KBA will improve the functionality and utility of the KBA website, looking to expand visitor hits, length of time on site, enhancement of information delivery via video and a commitment to enhance the KBA website for mobile phone visitation. Key Measurables: • 10% annual increase in website visitation • Create 8 KBA videos to supplement information on highly- visited website pages or other areas deemed to be of importance based on member demand or staff input. • Analyze mobile use visitation trends Responsible Party: Membership and Communications Director By When? Q1 report each year on website trends and innovation developments; 3 new videos in 2017; 5 new videos in 2018; PROGRESS REPORT: Website data for the current year is attached including overall web performance, mobile access, and top 20 visited pages Email usage data for October and November attached including open, bounce, and click-through rates Public/lawyer awareness video for Supreme Court Nominating Commission in progress, due to be launched January 2017 Facebook Live streaming of Legislative Conference on 11/30, served on KBA Facebook page and website. 67 attended conference; 117 viewed on Facebook • Objective 1.2: As the state's leading professional association for lawyers, the KBA will expand its commitment to collect, calendar and publicize statewide legal events. Key Measurables: 2 • Institutionalize methods to collect and monitor state legal events, offering to be a promoter of all events designed to connect Kansas lawyers • Three times annually, provide logistical support, speakers or other identified value to other organizations sponsoring events where the KBA can leverage its resources via a partnership engagement Responsible Party: Associate Executive Director By When? 2017 initiative; with board presentation on results in Q 1 2018 PROGRESS REPORT: New categories for KBA and KBF events of interest to boards, sections, committees, membership have been created for website calendar and new processes for collecting and serving calendar content are in place. As content from other bar and legal organizations is gathered, it too is loaded and served. Policies regarding calendar content (including non-competitive events from other bars), and social media and e-blast notifications about content are being drafted. • Objective 1.3: Continue to expand on the KBA's commitment to social media by emphasizing greater social media content consistency. Key Measurables: • New content going out through key KBA channels at least 2x I week Responsible Party: Membership and Communications Director By When? Q4 2016 PROGRESS REPORT: Social media content is being developed/acquired, mapped, and served at least twice a week and more frequently most weeks. • Objective 1.4: Given the smart phone integration into lawyer lives, explore the feasibility and value of a KBA mobile phone application. Key Measurables: • Assess desirability in terms of what value it could provide members, when they would most utilize such a resource 3 • Assess cost • Assess what other State Bar associations are doing re: mobile apps. Responsible Party: Associate Executive Director By When? Q2 2017 PROGRESS REPORT: SocialLink - the new mobile platform feature from YourMembership -provides the mobile phone/tablet technology that we need. The new Sections/LOMAP Coordinator will work with Sections to develop and serve content through SocialLink to the membership. Goal 2: To deliver on its value commitment to members, the KBA will expand LOMAP program capabilities, and explore greater partnership opportunities designed to save members time or money, or generate additional revenue, as an extension of their law practice. • Objective 2.1: Add at least 20 self-help risk management resources to the LOMAP library, available on the KBA website, designed to be law practice management aids designed primarily for small firms and solo practitioner. Key Measurables: • Select three primary points of emphasis for desired LOMAP resource commitment (i.e., new lawyers, transitioning lawyers, government attorneys, starting a firm, the business of law practice) • Work in collaboration with ALPS to co-brand resources deemed valuable Responsible Party: Law Practice Services Director By When? Year End 2017 PROGRESS REPORT: We will revisit this goal when the new LOMAP coordinator is hired. • Objective 2.2: Add two new member benefits designed to save members money or time, or drive additional revenue. Key Measurables: • Perform a "discount" feasibility assessment of market offerings 4 • Develop two programs designed to educate lawyers about increasing client leads or enhancing firm revenue • Survey offerings of other State Bars • Stress test the contemplated new options with a sub-segment of KBA membership before adoption. Responsible Party: Membership and Communications Director By When? Fa112016 PROGRESS REPORT: Two new member benefits - CosmoLex and Bradley Software - were added. CosmoLex was selected based on feedback from LOMAP community and other bar associations. Bradley Software, which has been on the market for some time and with good success, has benefited from "stress testing" within the Kansas bar. Additional member benefits are being explored for the 2017 cycle - KBA forms remain under consideration. Goal3: To meet evolving trends in lawyer networking, the KBA will refine its event planning to ensure networking events are purpose-driven, encourage and advance diversity objectives and produce a 10% year over-year increase in cumulative attendance. • Objective 3.1 Conduct an assessment of current KBA events to ensure alignment within a purpose driven framework, evaluate its results, explore the interconnectedness of events to networking value and explore whether alterations should be made to enhance return on investment, desired result and market appeal. Key Measurables: • 5 recommendations from the assessment Responsible Party: Collaborative senior staff initiative When? Q3 2016 PROGRESS REPORT: To be undertaken in Q1 2017. • Objective 3.2 In the development of network goals, the KBA will identity specific subsections of bar membership for focus, to include but not be limited to gender diversity, racial diversity, geographic diversity, age diversity and stages of an attorney's career. 5 Key Measurables: • Two audiences will be targeted in each of the two years of the plan. Responsible Party: Collaborative senior staff initiative When? Ongoing PROGRESS REPORT: Have started conversations with the YLS to develop and launch programming specific to young attorney interests and needs. Will likely include YLS track programming at 2017 Annual Meeting. Goal 4: In response to a changing CLE landscape, the KBA will continue to emphasize affordable, Kansas-based education, although incrementally shift content delivery focus to better leverage technology (such as webinar and live streaming) and media, and operate CLE with a stated profitability objective. • Objective 4.1: In response to the shifting appetite for legal education to be delivered though channels most convenient to lawyers, reduce the "live CLE to alternative CLE" ratio from 50:50 to 40:60, specifically looking to eliminate live CLEs which are declining in popularity or lack profit potential, without compromising statewide geographic reach. Key Measurables: • With approximately 60 annual CLE programs occurring today, that would equate to a shift from 30 live /30 alternative to 24 live I 26 alternative. [The numbers of programs proposed are for guideline purposes only, and should allow for appropriate flexibility to effectuate the general direction desired given other competing strategic objectives.]