Home Fire Sprinkler General Prevention & Awareness Campaign

Home , Fire sprinkler

Home Fire Sprinkler General Prevention & Awareness Campaign Fiscal Year 2011 Summary Report August 22, 2012 – October 21, 2013 HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Mission Statement The Home Fire Sprinkler Coalition is highly The mission of the nonprofit Home Fire HFSC BOARD committed to protecting the ultimate value of Sprinkler Coalition is to save lives by increasing human life, striving for a nation in which not a awareness of the benefits and availability American Fire Sprinkler Association single man, woman or child dies needlessly in a of home fire sprinkler systems, ultimately Canadian Automatic tragic fire. increasing the number of installations in new Sprinkler Association one- and two-family dwellings. FM Global

International Association of Fire Chiefs

Home Fire Sprinkler National Association General Prevention & of State Fire Marshals Awareness Campaign National Fire Protection Association Fiscal Year 2011 Fire Prevention and Safety National Fire Sprinkler Association Grant Summary Report Phoenix Society for Burn Survivors August 22, 2012 – October 21, 2013 State Farm Insurance

U.S. Fire Administration

2 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

INTRODUCTION...... 4 FIRE SERVICE OUTREACH BUILT FOR LIFE® Fire Department (BFLFD) Vocational School Stipend Program...... 8 BFLFD Side-by-Side Demonstration Stipend Program...... 14 Trade Shows...... 21 Advertising...... 22 Education Material Reprints...... 24 CONSUMER OUTREACH “Home Fire Sprinklers: Ask for Them” Guide...... 26 Advertising...... 28 HOMEBUILDER / REAL ESTATE AGENT OUTREACH Virtual Sprinklered House...... 29 Homebuilders / Public Works Officials Online Course...... 31 Industry Trade Shows...... 32 Advertising...... 34 WATER INDUSTRY / PUBLIC WORKS OUTREACH Trade Shows...... 37 Banner Stand...... 38 Advertising...... 39 PUBLIC RELATIONS Public Relations Reach...... 40 HFSC WEBSITE Website Updates...... 42 Web Comments...... 43

3 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

During the performance period for the Home Supporting Fire Service Grassroots BFLFDs with demonstrated ability to build and Fire Sprinkler Coalition’s (HFSC) Fiscal Year Education present a side-by-side education program for 2011 Fire Prevention & Safety (FP&S) Grant This grant award was executed in concert with the public at least once; however, departments award, our activities were centered around our HFSC’s BUILT FOR LIFE Fire Department (BFLFD) are urged to rehab the units for additional new national campaign, “Home Fire Sprinklers: program. The BFLFD program was established use. We provided our free Fire & Sprinkler Ask for Them.” This campaign supplements with previous FP&S Grant funding and it Burn Demonstration Kit and public relations HFSC’s long-standing work to increase fire remains a powerful component of HFSC’s materials to help them frame the education departments’ home fire sprinkler advocacy outreach and an effective grassroots home around the “Ask for Them” concept. Because efforts and general public awareness as fire sprinkler education method. It provides of the tremendous interest in past stipends, methods to mitigate the problem of home fire incentive, encouragement and assistance to we offered an additional program, challenging injuries and deaths. fire departments as a method to increase BFLFDs to extend the educational value of side- The campaign focuses on improving and home fire sprinkler education. We promoted by-sides through a partnership with vocational/ increasing home fire sprinkler awareness and the BFLFD program to the fire service with a technical students. We awarded 15 $1,500 knowledge among key audiences, with a new testimonial advertisement that ran in five stipends to BFLFDs to work with a vocational/ special emphasis on adult consumers. We had key publications, reaching more than 250,000 technical class or school to build a side-by-side three grant goals: 1) provide turnkey tools to readers. The new advertisement features a fire demonstration, present the home fire sprinkler support local fire service grassroots home fire official from Sanford/Springvale, Maine, who education program that HFSC created, present sprinkler education; 2) overturn water industry routinely uses HFSC materials. the side-by-side demonstration to the public and homebuilder/real estate agent negativity A 2012 survey showed that 100% of BFLFDs at least once, and evaluate the effectiveness and increase awareness; and 3) generate that had conducted a side-by-side fire and of this effort. This stipend introduced an consumer interest in and knowledge of home sprinkler burn demonstration said it improved effective way for fire departments to partner fire sprinklers. their ability to teach about home fire sprinklers, in the community and uniquely reach future so part of our grant was to encourage more homebuilders and homebuyers with the facts grassroots education using this dramatic about home fire sprinklers through this student and memorable educational activity. HFSC interaction. For students, it represented a promoted the value of side-by-sides and our great opportunity to meet members of the fire free guide for building, marketing, presenting service and supplement their education both and evaluating them. And in order to motivate with the HFSC course and with the side-by-side more departments to teach about home fire construction and demonstration. Each student sprinklers, and to help those with restricted received a certificate of completion from HFSC. resources, we offered stipends to qualifying The BFLFD stipend programs were promoted BFLFDs. We awarded 25 $1,000 stipends for nationally through advertisements placed continues

4 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS in key fire service publications and through Educating Others in the Community Reducing Negativity in the Broader their e-blast distributions via opt-in email To ensure that water industry, public works Homebuilding Industry (circulation of more than 174,000), and and municipal officials can be on board with Since our earliest days, HFSC has worked through participation and exhibits at the their local fire department’s home fire sprinkler to address the negativity about home fire Fire Department Instructors Conference, advocacy efforts, we ran advertisements sprinklers among homebuilders. Our research Fire-Rescue International, the National Fire in publications read by these professionals shows that individually, homebuilders are Protection Association Conference & Expo, to announce the availability of HFSC’s free open to, and often advocate for, home fire and the National Association of State Fire “Understanding Water Supply for Home Fire sprinklers, yet national builder and real estate Marshals Conference. HFSC staff were able Sprinkler Systems” Guide. This information organizations have for years waged powerful to speak with fire service attendees about reached a circulation of more than 150,000. and effective anti-sprinkler code campaigns. the benefits of the BFLFD program and the We created a new banner stand to use at These negative effects have impacted effectiveness of side-by-side demonstrations exhibits that illustrates how home fire sprinklers both required and voluntary fire sprinkler as well as encourage departments to apply save water. We used this new banner stand installations in homes in many states and for stipends. We also used our website, public and promoted the importance of home jurisdictions. The fire service is often caught in relations, and social media outreach to ensure fire sprinklers and information about the a difficult situation during code updates and fire departments learned about the stipend “Understanding Water Supply for Home Fire adoptions when anti-sprinkler efforts ensue. availability. Sprinkler Systems” Guide at four key annual Further, consumers who get pushback from An Oregon BFLFD used its stipend to conventions: the American Water Works their builders will miss out on the opportunity educate community leaders at a Chamber of Association Annual Conference & Exposition, to protect their new home with fire sprinklers. Commerce event, then used it again during International City/County Management The key to overcoming this problem is Fire Prevention Week and recorded it to Association Annual Conference, International education. create a fire safety video. A Wyoming BFLFD Code Council Annual Conference, and This grant award helped HFSC continue estimated 300 people attended its education National League of Cities Congress of Cities & its practice of reaching out to and offering event and secured sponsors for a future event. Exposition. The banner stand was added to our facts to homebuilders and real estate agents In New Hampshire, a fire department made assortment of “loaner” banners that we make so they can understand the dangers of home great use of local media to announce its side- available to BFLFDs to use locally. fires and benefits of homes protected by fire by-side. As just one example, a vocational sprinklers. This component of our grant was school stipend in Idaho was used to educate also important because it lays the groundwork three classes with 30 students each and three for the “Ask for Them” campaign, which side-by-side demonstrations, which drew 75 generates interest in home fire sprinklers people each, including 35 insurance company among new homebuyers. representatives. continues

5 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

To prepare homebuilders for questions and builders, who complete larger residential information about sprinklered homes, we requests for sprinklered homes, HFSC updated projects, with general home fire sprinkler updated our existing real estate agent and improved the existing Virtual Sprinklered information and availability of our free Virtual testimonial advertisement to promote HFSC House (animated homebuilder education Sprinklered House. We did the same through as a resource for this industry and to prepare guide). We used a professional actor to present HFSC’s booth exhibit at the 2013 International real estate agents for their customers who the information and incorporated new graphics Builders’ Show (IBS), which drew approximately will ask for home fire sprinklers. We created and closed-captioning. To generate interest in 60,000 attendees. Participation in IBS has been 30- and 60-second advertisements and ran this free online tool, we deployed two e-blasts an effective way to reach members of the them repeatedly on “Real Estate Today” radio via opt-in readers of a key homebuilding homebuilding industry with facts, answers and network. The network further promoted HFSC publication. We asked the builders to review free information about home fire sprinklers. through interviews and repetitive Internet our guide and complete a brief survey for Our grant funded 70 percent of the cost of placement for a total of 23.4 million listeners. a chance to win a prize. A total of 371 exhibiting at IBS, while we used donations to We also ran an advertisment in REALTOR responses was received. Eighty-three percent of cover the balance. Magazine - Show Daily, reaching 60,000 respondents agreed the guide improved their Our interactive educational BUILT FOR LIFE members of the industry. And we exhibited knowledge of home fire sprinklers and their Game was updated to improve its appeal and at the biggest real estate annual conference, understanding of how they work. Seventy-nine effectiveness for online and on-site use. Tom the 2012 National Association of REALTORS percent said it helped them understand home Clark, a professional actor, was video recorded Conference & Expo, where we were able to fire sprinkler installation. Eighty-eight percent using a humorous approach to keep participant present HFSC’s wide-ranging information and said it was interesting and worth watching. interest. The game combines multiple-choice offer a counterbalance to the myths that are Seventy-one percent said they were now more questions with answers featuring clips from common within this group of professionals. likely to recommend home fire sprinklers after HFSC educational videos. We tested the updated seeing the guide. game at IBS, using it to draw builders into the We also promoted the concept of home booth so we could offer our information and fire sprinklers and our newly updated Virtual resources. Homebuilders waited an average of Sprinklered House (animated homebuilder 15 minutes to watch and play the game, which education guide) through five widely read was hosted by Clark, whose comedic skills aided homebuilding trade publications, reaching us in driving booth traffic and helped encourage more than 1.4 million readers. We reached the homebuilder interest. We garnered nearly 500 nation’s biggest homebuilding companies by new leads at IBS. exhibiting at the 2013 Pacific Coast Builders An educated real estate agent is just as Conference (PCBC). This was an opportunity important to the new-home buying process. to meet and educate regional and national To ensure that consumers get factual continues

6 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Reaching Consumers with Persuasive Facts Prior to completion, we tested the new HFSC made adjustments and improvements In response to quickly changing electronic “Ask for Them” program with members of the to our website, including new graphics. We technology and rapidly growing Internet use, BFLFD program. Nearly all survey respondents updated our keyword search program to we developed an innovative online program said the new program will improve consumer ensure terms associated with the “Ask for specifically for adult consumers. This interactive knowledge. Seventy-five percent said the Them” campaign would be captured and to program, called “Home Fire Sprinklers: Ask program is accurate and informative and that ensure HFSC’s website is kept at the top of all for Them,” serves as an effective guide both it will keep consumer interest. major search engine lists. to engage online consumers and to provide We informed the fire service about this new useful information on demand. This new tool program first, via e-blast announcements that will help consumers sort out facts from myths went to key fire trade publications’ opt-in and other misinformation that are so frequently email lists. We announced the new program spread. The program organizes the vast through public relations outreach targeting the amount of information we offer and allows fire service, the broader homebuilding industry Internet users to find the information quickly. and, of course, consumers. We also provided The program represents an important shift in our BFLFD members with a ready-made press educational direction for HFSC, capitalizing release so they could announce it locally. Ninety on the explosion of Internet interest and percent of BFLFDs surveyed said they would activity. It also addresses the need to appeal consider linking to the program from their fire to consumers through new and innovative department website. methods. We utilized a professional actor who We promoted HFSC’s free consumer presents home fire sprinkler information in a resources through our website and social nontraditional, fast-moving and often amusing media outreach. We created a new print style that encourages wider exploration of advertisement featuring a family with young HFSC’s free online information. The site children and placed it in Parenting magazine, can be viewed on smartphones, tablets and reaching more than 2.2 million readers in this computers. We developed the interactive important high-risk target audience. site so it can be used online as well as on CD or Data DVD so the fire service can use it as an educational tool even if they do not have Internet access.

7 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program Members of the HFSC BUILT FOR LIFE Fire event hosted by the fire department. After the Duval Volunteer Fire Department Department (BFLFD) program were invited to education program and public education event, Griffithsville, West Virginia apply for a $1,500 stipend to partner with BFLFDs were asked to evaluate the program. a local vocational/technical class or school Ferndale Fire Department to conduct a home fire sprinkler education The following 15 BFLFD member Ferndale, Michigan program. departments received the stipend and completed the program: Hiawatha Fire Department HFSC developed a Vocational Student Guide Hiawatha, Iowa to administer the program. Students were Ankeny Fire Department instructed to view HFSC’s educational video, Ankeny, Iowa Nampa Fire Department the “Fire Sprinkler Systems for New One- Nampa, Idaho and Two-Family Homes” presentation and Belton Fire Department take the quiz. The presentation was adapted Belton, South Carolina Sanford Fire Department from an original CEU presentation developed Sanford, Maine for builders and architects. Students who Berwyn Fire Company completed the program received a personalized Berwyn, Pennsylvania Strafford Fire Protection District certificate. Fifteen U.S. fire departments Strafford, Missouri received stipends and completed the program. City of Covington Fire Department Students in each program also built side-by-side Covington, Georgia Tuscaloosa Fire & Rescue Service fire and sprinkler burn demonstrations to be Tuscaloosa, Alabama used for a public home fire sprinkler education City of SeaTac Fire Department SeaTac, Washington Unicoi Volunteer Fire Department Unicoi, Tennessee Congratulations! John Smith Columbia Fire Department ABC High School — Maintown, USA For successful completion of HFSC’s HOME FIRE SPRINKLER COURSE Columbia, Missouri and learning about the life-saving features and beneﬁts of sprinklers. HFSC applauds you for demonstrating the effectiveness of home ﬁre sprinklers to your fellow students, teachers and your community. Vocational Student Program Guide Fire Sprinkler Systems for New One- and Two-

This education program was made possible Fire Prevention and Safety Grants Funding provided through DHS/FEMA’s Grant Program Directorate by a Fire Act Grant through FEMA and the Family Homes Assistance to Fireﬁghters Grant Program Department of Homeland Security. Creston Fire Department Creston, Iowa continues

8 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program (continued) Public Relations From 15 Stipend Recipients The 15 BFLFDs utilized HFSC press releases City of Covington Fire Department Columbia Fire Department (Missouri) announcing their vocational school stipend (Georgia) • Columbia Daily Tribune awards and side-by-side fire and sprinkler burn • Newton Citizen • KOMU-TV demonstration event dates and other HFSC public relations tools to garner media attention.

Below are samples of the media coverage for those education programs and side-by-side fire and sprinkler burn demonstration events:

Belton Fire Department (South Carolina) • Belton News Chronicle

Berwyn Fire Company (Pennsylvania) • Main Line Does • Mainline Media News • Tredyffrin-Easttown Patch

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9 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program (continued) Public Relations From 15 Stipend Recipients (continued) Creston Fire Department (Iowa) Ferndale Fire Department (Michigan) Hiawatha Fire Department (Iowa) • Creston News Advertiser • Oakland County One-Fifteen blog • KWWL-TV • National Fire Protection Association’s (NFPA) • YouTube video posts by Martinlyman “Fire Sprinkler Initiative” blog • YouTube video posts by Crystal Proxmire

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10 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program (continued) Public Relations From 15 Stipend Recipients (continued) Nampa Fire Department (Idaho) Tuscaloosa Fire & Rescue Service (Alabama) • Facebook posts by Idaho Fire Sprinkler • Facebook post by Tuscaloosa City School Coalition System • KTVB-TV • NFPA’s “Fire Sprinkler Initiative” blog • Sprinkler Age “Weekly News Brief” e-newsletter

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11 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program (continued) Evaluation Comments

The $1,500 vocational school stipend installation and were able to see the effects of flashover or so local insurance reps to attend. The audiences at recipients each completed an evaluation, which and the effectiveness of fire sprinklers. The reactions the demonstrations were amazed and went home with included comments about effectiveness of the from the audience during both the flashover and the the knowledge of how effective fire sprinklers are, how education program and side-by-side fire and sprinkler activation were “priceless.” Both drew gasps devastating and quick fire can be, and most wished they sprinkler burn demonstration event, as well and applause. had fire sprinklers in their own homes and that they had as a summary report of information about The interaction with the school went fantastic. The known about them previously. the side-by-side audience, how the event was Belton Fire Department and ACTC already have a great The interaction with the school was very positive. promoted, media coverage, use of HFSC’s Fire working relationship, but this event allowed the school We had an outgoing and incoming Vo-Tech Director. & Sprinkler Burn Demonstration Kit, sponsor administration the opportunity to see both entities Both are very supportive of our involvement with the information and any other results. working together. The event also brought recognition students and the benefits of home fire sprinklers. The to the school and the school’s Senior Showcase. We new director has pledged to continue the program, as The following are some of the comments followed the HFSC “template” for the entire process and long as our department is able to assist the instructor. HFSC received from the stipend recipients. the event was a huge success. The school administration One hundred percent of the students said they has been adamant about seeing this event held again. would take the class again, recommend the class to bout 26 students from the Anderson Districts I & They were very pleased with the outcome. others, recommend sprinklers to others in the future, “A II Career & Technology Center participated in the and would look into installing fire sprinklers if building class — 13 from the Firefighting Program and 13 from Luke Riddle a new home. the Construction Technology Program. Belton Fire Department We applied to the State Department of Insurance to The students viewed the DVD and also did research Belton, South Carolina have the course certified for continuing education. on residential sprinklers, which culminated in each student creating a residential fire sprinkler brochure. Melissa Close The brochures were voted on by the class, and the best e had three classes of 30 students each and Nampa Fire Department brochure was handed out by Firefighting students “Whosted three demonstrations with an average Nampa, Idaho to the approximately 300 audience members at the audience of 75 people. The students assisted in the demonstration on Senior Showcase Night. finishing touches, but were able to install home fire The Construction Technology students built the sprinkler systems in three Habitat for Humanity homes. structure, while the Firefighting students painted and The October demo was incredibly successful because furnished the structure. They learned about sprinkler we were able to get the building department and 35

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12 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BUILT FOR LIFE Fire Department (BFLFD) Vocational School Stipend Program (continued) Evaluation Comments (continued)

he Ferndale Fire Department conducted the flashover. Attendees remarked at how little damage was pproximately 50 students took part in the “Tclassroom instruction followed by a side-by-side done in the sprinklered cell. “A program. We constructed a side-by-side trailer. burn for the Detroit Carpentry Joint Apprentice Training This was our first side-by-side. The school is interested Approximately 150 people attended our side-by- School. The class was attended by Ferndale’s eight on- in partnering for demonstration again next year. They side demonstration in the parking lot at the Career duty members and Fire Chief Kevin Sullivan. From the would also like to involve the school marketing class to Center. We have already conducted a second event at Carpentry School, 18 apprentices and three instructors help publicize the event. a high school. attended the classroom and side-by-side burn. The class went very well and all handouts provided Rob Archibald Lisa Todd by the Home Fire Sprinkler Coalition were provided. Hiawatha Fire Department Columbia Fire Department The students were shown the BUILT FOR LIFE video. Hiawatha, Iowa Columbia, Missouri The burn demonstration was certainly the icing on the cake. Several of the students asked how they can get fire sprinklers installed in their homes. bout 80 Building Sciences students at the We plan to a burn every three months. I believe it will “A Tuscaloosa Center for Technology Academy built en students participated in the program. We definitely make a difference as we repeat the training and the units in their classes. Approximately 100 people “Thosted the side-by-side demonstration for these apprentices go out and build or renovate homes. attended the side-by-side at the academy. The students approximately 200 people during our fire prevention were surprised by the amount of heat and dense smoke open house. Brian Batten from the fire, and the speed of the residential sprinklers. Ferndale Fire Department The Tuscaloosa City School System media program Todd Jackson Ferndale, Michigan recorded the demo and is preparing a PSA for us. Creston Fire Department The Building Sciences instructor is delighted that we Creston, Iowa want a future partnership with them. Rather than our firefighters building the units, we will buy the materials wenty students built the demonstration and his students will build them for us. “Tcells. The side-by-side was held in the Lowe’s Home Improvement Center parking lot in front of Tilde Mims approximately 150 people. The students seemed to really Tuscaloosa Fire & Rescue Service be captured by the short time it takes for a room to reach Tuscaloosa, Alabama

13 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS BFLFD Side-by-Side Demonstration Stipend Program Members of the HFSC BUILT FOR LIFE Fire Hose Company #1 Paris Fire Department Department (BFLFD) program were invited to Honesdale, Pennsylvania Paris, Tennessee apply for a $1,000 stipend to conduct and evaluate local educational side-by-side fire and Medford Fire-Rescue Petoskey Department of Public Safety sprinkler burn demonstrations. Medford, Oregon Petoskey, Michigan

The following 25 BFLFD member Morton-Rutledge Fire Company Quincy Fire Protection District departments received the stipend and Morton, Pennsylvania Quincy, California completed the program: Mount Vernon Fire Department Richton Park Fire Department Allenton Fire Department Mount Vernon, Washington Richton Park, Illinois Allenton, Wisconsin Naugatuck Fire Department Rutherford County Fire-Rescue Department Big Canoe Volunteer Fire Department Naugatuck, Connecticut Murfreesboro, Tennessee Big Canoe, Georgia New Orleans Fire Department Siletz Valley Fire District Clackamas Fire District #1 New Orleans, Louisiana Siletz, Oregon Milwaukie, Oregon North County Fire Protection District Sun Prairie Volunteer Fire Department Corvallis Fire Department Fallbrook, California Sun Prairie, Wisconsin Corvallis, Oregon North Las Vegas Fire Department Wooster Division of Fire Genoa Township Fire Department North Las Vegas, Nevada Wooster, Ohio Galena, Ohio North Sioux City Fire Department Wyoming Department of Fire Prevention Gilford Fire-Rescue North Sioux City, South Dakota & Electrical Safety Gilford, New Hampshire Cheyenne, Wyoming North Star Volunteer Fire Department North Pole, Alaska

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14 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Public Relations From 25 Stipend Recipients The 25 BFLFDs utilized HFSC press releases Big Canoe Volunteer Fire Department Gilford Fire-Rescue (New Hampshire) announcing their side-by-side demonstration (Georgia) • Citizen of Laconia stipend awards and event dates and other • Smoke Signals • Laconia Daily Sun HFSC public relations tools to garner media • YouTube video posts by Dion DeCarli attention. Medford Fire-Rescue (Oregon) Below are samples of the media coverage • KDRV-TV for those side-by-side fire and sprinkler • Mail Tribune burn demonstration events: • YouTube video post by GregKleinberg

Allenton Fire Department (Wisconsin) • “Fire Facts” newsletter • National Fire Sprinkler Association – Wisconsin Chapter’s (NFSA-WI) “Fire Sprinkler Times” e-newsletter FIRE FACTS THE OFFICAL BI-MONTHLY NEWSLETTER OF THE ALLENTON VOLUNTEER FIRE DEPARTMENT Volume 12, Issue 5 Dec 2013 Notice of Annual Meeting The Annual Meeting of the Allenton Volunteer Fire Department Incorporated will be held Monday December Corvallis Fire Department (Oregon) 9, 2013 at 7:00 p.m. at the Allenton Fire Station, 431 Railroad Street, Allenton Wisconsin. • Corvallis Gazette-Times The agenda of the meeting will include:

 Call to order and Pledge of Allegiance  Roll call  Moment of Silence for Deceased Members  Approve minutes of 12/10/2012 annual meeting. A copy has been included with this notice. Fire Operations Division  Annual Financial Report Deputy Chief Mark Steger  Annual Reports and Committee Reports a. Chiefs Report Allenton & St. Lawrence Fire Company Open House: b. Fire Operations Report c. EMS Operations Report I wish to thank everyone who helped make the Fire d. Logistics Division Report Prevention Open House a success this year. We had e. Picnic Committee Report over 600 people eat the pancake breakfast that morning. f. Compensation Committee Report – A We had 100 more people this year, than in 2012. A committee researched and made recommendations concerning paying AFD special thanks to all the donations made from the members for their service. A vote will be community businesses and vendors. Without their taken of all members to approve or reject support this event would not be possible. The vendors the proposal to allow the Board to implement on hand were County Wide Fire Extinguisher, PLM a compensation system and to set a budget (Property Loss Management), Wisconsin Fire Alliance, limit. Home Fire Sprinkler Association, Jeremy Pecha (Ahern  Approve Officer Compensation levels Assoc.) for sprinkler installation, Subway for printing of  Election of Officers. tickets, and West Bend Fire Department for the use of a. Deputy Chief of EMS Operations – 3 year continues term of office the Survive Alive House. Also a very special thanks to b. Treasurer – 3 year term of office Henneberry Pancakes for the delicious pancakes.  Old Business a. Report on the status of replacing unit 1363. We had very good responses and comments from the  New Business community on how we showed good fire prevention a. Report on the new Town of Addison techniques as well as demonstrations and pamphlets FISCAL YEAR 15 Contract renewed in October. that were handed out from vendors. We handed out a lot 2011 b. Any new business concerning the of fliers and information on fire prevention. department may be brought before the HOMEBoard. FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN  Adjourn  Please be reminded that annual dues of $5.00 are to be paid within 30 days of the annual meeting. Annual Dues are waived for Honorary Members of the Department. Any member who cannot attend the meeting should mail the dues to the above address. Steve Konrath Secretary HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Public Relations From 25 Stipend Recipients (continued) North County Fire Protection District Petoskey Department of Public Safety Rutherford County Fire-Rescue Department (California) (Michigan) (Tennessee) • Fallbrook Village News • Petoskey News-Review • Daily News Journal • YouTube video post by Joe Harlin • Murfreesboro Post • YouTube video post by Jim Doumak • WGNS-AM • YouTube video post by Scott Walker

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16 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Public Relations From 25 Stipend Recipients (continued) Sun Prairie Volunteer Fire Department Wyoming Department of Fire Prevention & (Wisconsin) Electrical Safety • NFSA-WI’s “Fire Sprinkler Times” e-newsletter • Laramie Boomerang • WISC-TV

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17 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Evaluation Comments

The $1,000 side-by-side demonstration stipend dispelling some of the myths regarding fire sprinkler n August 8, 2013, a group of community leaders recipients each completed an evaluation, effectiveness, cost and operation. “O(about 26 in attendance) were shown the live which included comments about educational The side-by-side demonstration was a huge step side-by-side flashover/fire sprinkler demonstration. At effectiveness and a summary report of in improving awareness of the value of residential 60 seconds, the fire sprinkler effectively controlled the information about the audience, how the sprinklers. fire on the protected side, while the fire continued to event was promoted, media coverage, use of develop on the unprotected side and achieved flashover HFSC’s Fire & Sprinkler Burn Demonstration Kit, Robbie Cassou in 2 minutes, 19 seconds. It was an eye-opener for the sponsor information and any other results. Quincy Fire Protection District people in attendance. Quincy, California Approximately 100 people attended the side-by-side The following are samples of comments demonstration, including members of the Rutherford from the evaluations: County Commission and the Planning Commission, who n May 19, 2013, a group of community were to vote on residential sprinklers in new homes. ur residential sprinkler demonstration was the “Oleaders (about 26 in attendance) were taught a They later voted in favor of residential sprinklers. “Ocrowning event of our Fire Prevention Week PowerPoint presentation about the dangers of home Attendees learned that a sprinkler can save lives. Open House. We had over 200 people in attendance, fires and the value of residential fire sprinkler systems. mostly members of the general public and a few from After the presentation, the live side-by-side flashover/ Larry Farley other fire agencies. fire sprinkler demonstration was performed. At 60 Rutherford County Fire-Rescue Department One member of the County Board of Supervisors seconds, the fire sprinkler effectively controlled the fire Murfreesboro, Tennessee was in attendance. She was quite impressed and gave on the protected side, while the fire continued to develop a glowing report on the event at the County Board on the unprotected side and achieved flashover in 2 Meeting the following week. minutes, 20 seconds. It was an eye-opener for the people In all, the event was very entertaining and in attendance. educational. Many people stayed up to an hour after The prop was disassembled and will be reassembled the event to talk about the demonstration. I received for another public demonstration for our annual Fire comments from attendees about the value of fire Prevention Week Open House (300-500 people in sprinklers and their shock at the speed at which a fire attendance). can progress. Many were amazed that one sprinkler head could be so effective. They thanked us for Greg Kleinberg Medford Fire-Rescue Medford, Oregon continues

18 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Evaluation Comments (continued)

e hosted the side-by-side at Home Depot Safety policymakers, which was the number one reason for scheduled the burn demonstration as part of our “WDay in Westerville, Ohio. Approximately 40 this event. “Ifire prevention Open House. This was our first burn people attended. I had a number of questions about Our city TV department recorded the event and we demonstration, of many more. I spoke with everyone having home fire sprinklers installed in existing homes. are currently working on a PSA for the TV station to air. who attended the burn demonstration. They were all The fire room will be overhauled and new drywall amazed with the results and thought it was an eye- installed for the next event, our open house. We Steven Riggs opening experience. anticipate 500 to 1,000 attendees. It will continue to Mount Vernon Fire Department One gentleman in particular was a fire alarm installer. be rebuilt after each burn and may be available for Mount Vernon, Washington He had never seen how rapidly a fire can grow, or surrounding communities. the effects of a sprinkler system. He requested more information to bring back to his coworkers and possible Craig Skeel he event was held in Laramie, Wyoming, in a future customers. I was able to supply him with a couple Genoa Township Fire Department “Tcity park for the annual 4th of July celebration. information packets supplied by HFSC. Galena, Ohio In the attendance of over 300 people were two Laramie I’m currently working on and planning another burn city council members, the mayor and the fire chief. The demonstration to be held at the home improvement audience was awestruck by the rapid fire development store. he event took place at our police court campus, in the non-sprinklered build. We experienced a large “Twhere our city council meets every Wednesday. amount of comments concerning the ability of one Dion DeCarli Over 40 people attended, including the city council, sprinkler head to make that much difference. They also Gilford Fire-Rescue mayor, CED director, building official, police chief and commented on the rapid deployment of the sprinkler Gilford, New Hampshire on-duty staff, area fire marshals and the general public. and the realization of not having much time to exit. I believe the audience became more aware of fire Some sponsors have already committed to the next behavior and the products of combustion. During the side-by-side sprinkler demonstration. burn of the non-sprinkler cell, I walked through the steps of fire growth and discussed the hazards faced Brad Carroll by both occupants and firefighters. The local sprinkler Wyoming Department of Fire Prevention contractor did a great job of explaining sprinkler & Electrical Safety options, piping systems, head locations, system Cheyenne, Wyoming demands, and costs. He really had the attention of our

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19 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

BFLFD Side-by-Side Demonstration Stipend Program (continued) Evaluation Comments (continued)

e had between 500 and 1,000 people at e hosted a side-by-side at Big Canoe Public pproximately 200 people attended the side-by- “Wthe annual “Duck Day” event and the “WSafety Day and Pickens County Public Safety “A side home fire sprinkler demonstration. They demonstration was shown on the giant screen so all Day. There were approximately 100 people at each event. commented on how violent the fire was and how quickly could see. Since this is a big event for us, many of the Attendees were amazed at the speed of the burn and it took over the space. local officials were there including members of the Fire how quickly the sprinklers worked. Commission. Gene Fisher Jim Silavent/Charlie Ragonesi Siletz Valley Fire District E. Murray Big Canoe Volunteer Fire Department Siletz, Oregon Naugatuck Fire Department Big Canoe, Georgia Naugatuck, Connecticut

ocal alderpersons were among the 1,000 people or the burn demonstration at our open house, “Lwho attended the event at the fire station. The “F about 200 people were in attendance. They audience took notice of how fast the fire grows. remarked about the importance of fire sprinklers and smoke alarms and asked how to retrofit their homes Angela White with fire sprinklers and what the cost would be to install Sun Prairie Volunteer Fire Department sprinklers. California State Fire Marshal Tonya Hoover Sun Prairie, Wisconsin was in attendance.

Patty Koch e had approximately 200 people at our Annual North County Fire Protection District “WOpen House, including the mayor and city Fallbrook, California council members. Attendees noted how quick and hot the fire developed.

Daniel Smith Petoskey Department of Public Safety Petoskey, Michigan

20 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Trade Shows HFSC promoted its education materials and programs to the fire service at the following conventions:

Fire Department Instructors Conference (FDIC) • April 25-27, 2013 • Indiana Convention Center Indianapolis, Indiana • 10 x 10-square-foot booth space • Attendance: 30,085

Fire-Rescue International (FRI) • August 16-17, 2013 • McCormick Place, Chicago, Illinois • 10 x 10-square-foot booth space • Attendance: 9,209

National Fire Protection Association (NFPA) Conference & Expo* • June 10-12, 2013 • McCormick Place, Chicago, Illinois • 10 x 10-square-foot booth space • Attendance: 4,069

National Association of State Fire Marshals (NASFM) Conference

• August 8, 2013 Professional actor Tom Clark hosted the updated BUILT FOR LIFE Game at Fire-Rescue • Indianapolis Marriott Downtown International. Prizes for correct answers included HFSC water bottles, thermos bottles, Indianapolis, Indiana hats and a grand prize of one iPad Mini. • 10 x 10-square-foot booth space • Attendance: 135 *NFPA donated the booth space to extend the grant funds.

21 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Advertising

HFSC developed two new print advertisements The single-page, four-color advertisements HFSC ANNOUNCES to promote its new stipend programs and the appeared in the following national fire service New Stipend Programs BUILT FOR LIFE Fire Department (BFLFD) program. trade publications: for BUILT FOR LIFE®Fire Departments $1,500 STIPENDS AVAILABLE TO 15 FIRE DEPARTMENTS that partner with technical/vocational schools

HFSC will award stipends to 15 qualifying We also used an existing print advertisement to fire departments that demonstrate a plan to establish a school partnership for a short home fire sprinkler education program. Each program will also promote the “Understanding Water Supply for • Firehouse: April & August 2013 issues; involve participating students in the construction of flashover and fire sprinkler demonstration units, which will be used at a public home fire sprinkler education event hosted by the Home Fire Sprinkler Systems” Guide. circulation 83,538 for each issue fire department. Apply for the $1,500 Technical Vocational Education Program Stipend: homefiresprinkler.org/Fire-Services/ • FireRescue: April & July 2013 issues; student-program-2013-application.html Only U.S. BUILT FOR LIFE Fire Departments may $1,000 STIPENDS AVAILABLE apply for the stipends. Become a BUILT FOR LIFE Fire TO 25 FIRE DEPARTMENTS Home Fire Sprinklers Department at: to conduct live home fire sprinkler The first new advertisement encouraged fire circulation 53,923 for each issue homefiresprinkler.org/fire-department-application. demonstrations Save Lives and Water BUILT FOR LIFE Fire Departments may apply for both HFSC will award stipends to 25 qualifying grants, but can only be awarded one. fire departments that demonstrate a plan to build flashover and fire sprinkler YOUR LOCAL WATER OFFICIALS demonstration units and present them NEED THIS FREE GUIDE departments to become members of the BFLFD • Fire Chief: April & August 2013 issues; as part of a public home fire sprinkler education event.

Apply for the $1,000 Side-by-Side Demo Stipend: program and apply for the new vocational circulation 50,353 for each issue homefiresprinkler.org/Fire-Services/ stipend-program-application.html school stipend and side-by-side demonstration • Fire Engineering: April & August 2013 FIRE DEPARTMENT HomeFireSprinkler.org ©2013 Home Fire Sprinkler Coalition, Inc. stipend programs. issues; circulation 52,641 for each issue HFSC-FireService-Stipend-FirehouseAd13.indd 1 3/5/13 4:03 PM WHAT YOU NEED TO KNOW Of course home fi re sprinklers save lives and property. They also save • IAFC On Scene: April 15 & July 15, 2013 water and reduce pollution. Those are vital improvements to your Help water offi cials in your com- community. But your local water offi cials may not realize these benefi ts. munity learn the facts about If not, they’ll charge too much for sprinkler connections. “The school is going to dig it, You can help them learn the facts. home fi re sprinkler installations Fire sprinklers control home fi res using 90% less water than and water usage. HFSC’s Guide fi re departments use, with fewer persistent pollutants in for Water Offi cials contains the The second new advertisement featured issues; circulation 12,500 for each issue wastewater. No other home fi re protection feature can do the kids are going to dig it and the information they need right now. the same. Order your free kit at • Home sprinkler systems discharge an average 341 liters HomeFireSprinkler.org/water. whole community is going to benefit.” per fi re* – not a signifi cant demand on municipal water. - A message from Sanford/Springvale (ME) Fire Marshal Peter Cutrer • A ¾”meter will accommodate most 1- and 2-family Sanford/Springvale (Maine) Fire Marshal Peter houses. • Many communities are now offering water supply incentives to reward homeowners for protecting their homes with sprinklers.

Order your FREE Guide today by visiting Cutrer, who has been a member of the BFLFD HFSC also received free single-page, four-color HomeFireSprinkler.org/water. Brush up on home ﬁ re sprinkler systems by taking a FREE accredited course offered by Hanley Wood at HanleyWoodUniversity.com - search for HFSC.

* Visit HomeFireSprinkler.org for sources. program since 2008. The advertisement advertisements in the following national fire ©2013 Home Fire Sprinkler Coalition, Inc. All Rights Reserved. highlighted Cutrer’s positive experience protection trade publications:

“Being a BUILT FOR LIFE Fire Department changed the climate toward fire with home fire sprinkler education in his sprinklers in my community. I encourage all fire departments to sign up and to work with local high school students to own community and also encouraged fire • CASA Notes: May/June & July/August 2013 teach about fire sprinklers.” Fire Marshal Peter Cutrer has participated in the BUILT FOR LIFE Fire Department Program since 2008. He and his family are proud to live in a sprinklered home. Sign up for HFSC’s free BUILT FOR LIFE Fire Department Program today. “Live, side-by-side fire sprinkler education is a powerful departments to become members of the issues; circulation 1,500 for each issue tool. Working with high schools is a smart way to go. Students have impressionable minds and a lot of energy and they’re more invested when they participate.

Our educational event with the Regional Vocational School BFLFD program. • NFPA Journal: May/June 2013 issue; drew about 600 students. Kids from building trades, graphic arts and video classes participated every step of FIRE DEPARTMENT the way. They couldn’t believe how fast the fire spread HomeFireSprinkler.org and how well fire sprinklers work. These are our future circulation 75,000 homebuilders and homeowners. And, they’ll be raising families of their own, so they need to know how dangerous Another advertisement promoted the • Sprinkler Quarterly (SQ): March/April & home fires really are. ” ©2013 Home Fire Sprinkler Coalition, Inc. HFSC-BFLFD-Ad-13.indd 1 6/4/13 4:48 PM ”Understanding Water Supply for Home May/June 2013 issues; circulation 4,000 for Fire Sprinkler Systems” Guide. BFLFDs can each issue request copies of the guide to educate water purveyors in their communities about home TOTAL CIRCULATION: 591,910 gross fire sprinklers. The advertisement included a QR (Quick Response) code that links to an online order form for the guide. continues

22 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Advertising (continued) To supplement the print advertisements and “HFSC Announces Two New Stipend Additionally, HFSC created two reach more members of the fire service, HFSC Programs” online banner advertisements created two new e-blast messages. One promoting its free home fire message encouraged fire departments to • Firehouse: March 7, 2013 e-blast; resulted in sprinkler educational resources: become members of the BUILT FOR LIFE Fire 119,554 messages delivered, 18,765 opened Department (BFLFD) program and apply for the (15.70% open rate) and 462 click-throughs • FireRescue: October 3-31, 2013; new vocational school stipend and side-by-side • FireRescue: February 26, 2013 e-blast; resulted in 45,336 impressions demonstration stipend programs. The other resulted in 46,429 messages delivered, and 34 click-throughs message announced HFSC’s new interactive 7,604 opened (16.38% open rate) and • FireRescue1.com: October “Home Fire Sprinklers: Ask for Them” Guide 120 click-throughs 3-31, 2013; resulted in 54,291 for consumers. • Fire Chief: February 26, 2013 e-blast; impressions and 346 click- monitoring report not available throughs • Fire Chief: October 3-31, 2013; monitoring report not available “Home Fire Sprinklers: Ask for Them” As a value-added benefit with • Firehouse: October 10, 2013 e-blast; HFSC’s banner advertisement, resulted in 109,993 messages delivered, FireRescue1.com offered a free 13,534 opened (12.30% open rate) and “Home Fire Sprinklers: Ask for 459 click-throughs Them” banner advertisement in its • FireRescue: October 10, 2013 e-blast; October 15, 2013, e-newsletter. resulted in 43,446 messages delivered, 6,836 opened (15.73% open rate) and E-BLASTS TOTALS: 336,879* messages 242 click- throughs delivered, 48,479* opened (14.39%* • Fire Chief: October 10, 2013 e-blast; open rate) and 1,479* click-throughs resulted in 17,457 messages delivered, 1,740 opened (9.97% open rate) and ONLINE BANNER AD TOTALS: 99,627* 196 click-throughs impressions and 380* click-throughs

*Totals do not include unavailable monitoring reports from Fire Chief

23 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Education Material Reprints HFSC updated and reprinted some of its most • “Living with Sprinklers” Kit: • BUILT FOR LIFE Hat: popularly used fire service education materials 2,000 printed 1,000 ordered to be distributed at various fire service trade shows and to fulfill requests for education Fire departments can Fire departments that sign up for the BUILT Now That You’re materials from fire departments across the distribute the kit to Living With Sprinklers FOR LIFE Fire Department program receive nation. homeowners who already a kit with the BFLFD hat, along with a Fire have fire sprinklers in & Sprinkler Burn • Sprinkler Smarts Brochure: their homes or have Demonstration Kit, 5,000 printed recently moved into educational outreach homes with fire sprinkler materials, certificate Fire departments can distribute the children’s protection. The kit’s DVD of participation, and brochure at schools or other events to and brochure provide a BFLFD window decal. introduce them to fire safety and home fire better understanding of sprinkler technology. The focus is on the fire sprinklers and how basics of fire safety for young children, while to properly maintain • Insurance Agent WHAT YOU NEED TO KNOW SprinklerSmartsBroREV913_Layout 1 9/25/13 11:54 AM Page 1 ABOUT INSURING A HOME older students also them. Also included are Brochure: 10,000 WITH FIRE SPRINKLERS learn the engineering a hangtag to put on the printed A GUIDE FOR P ROPERTY & C ASUALTY I NSURANCE P ROFESSIONALS behind fire sprinklers. riser (so residents Have you ever seen fire sprinklers working the wrong way in a movie? Many movies inaccurately portray fire sprinklers, showing smoke setting off fire The brochuresprinklers or all of the fire sprinklers acti vatising at once. Movie directors show these will have ready This brochure explains scenes because they create action and drama that keep moviegoers on the edge of their seats, however, the scenes aren’t correct. The real truth is that only the extreme heat of a fire (not smoke or the flip of a used tomanual swipromotetch) can activate fire sprinklers. Also, sin ce fire sprinklers are access to simple HFSC-LWS-Brochure-13.indd 1 12/12/13 11:51 AM selling points for marketing heat-activated, only the closest fire sprinkler over the fire will Step activate to control or extinguish the fire. You can watch video clips that put an end to these myths by visiting the right Di the educational,Fact or Fiction Theater section of the Sprinkler Smarts website. scover fire sprinkler sprinklered homes, home Visit www.SprinklerSmarts.org today to play fun home fire sprinkler games up and learn all about how home fire sprinklers protect you and your family! to learn about a th abeo ut big fir ety ru games, activities marvel of fire saf et h maintenance fire facts, home fire protection in engineering – the a small package and downloadable home fire sprinkler! . and proper sprinkler information, worksheets on usage tips) and a graphic description of

HomeFireSprinkler.org

HFSC-Insurance-Bro13.indd 1 continues5/17/13 11:04 AM

24 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Education Material Reprints (continued) • Real Estate Agent Brochure: MarKetinG hoMes 10,000 printed proteCteD by proTeCT WHaT Fire sprinKler systeMs YoU valUe moST This brochure explains how to sell a home a GuiDe For real estate proFessionals with fire sprinklers, home fire facts, home fire sprinkler information, and answers to common misconceptions.

• Protect What You Value Most Consumer Brochure: 20,000 printed

This brochure explains home fire facts, home fire sprinkler information, a graphic description of how sprinklers operate, cost information and answered to common misconceptions.

HomeFireSprinkler.org

HFSC-Realtors-Bro13.indd 1 5/17/13 HFSC-BFLConsBro13.indd 11:14 AM 1 5/16/13 10:51 AM

25 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS “Home Fire Sprinklers: Ask for Them” Guide HFSC developed the new, interactive “Home Fire Sprinklers: Ask for Them” Guide to provide easy to understand home fire sprinkler information to consumers. The short video segments explain the basics about home fire sprinklers: why they are needed, how they ASKASK work and how they are installed. The guide also provides links to HFSC’s extensive video collection and website.

View the online version of the guide at F http://homefiresprinkler.org/index.php/ F Consumer/quick-guide.html. O M R T H E

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26 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS “Ask for Them” Guide – Survey Results Prior to completion, HFSC tested the new guide with members of the BUILT FOR LIFE Below are some of the comments from the Fire Department (BFLFD) program. Below survey: are the results from the 40 BFLFDs that responded: reat program. It gives a simple to understand “Gintroduction to the application and capabilities of residential sprinkler systems. This program would be This guide will improve consumers’ I found this guide to be interesting and valuable to the general public, contractors, real estate knowledge of home fire sprinklers. worth watching. professionals and public officials. Thanks, HFSC, for Strongly Agree...... 25 (63%) Strongly Agree...... 18 (45%) getting the message out about this important life-safety Slightly Agree...... 15 (37%) Slightly Agree...... 15 (38%) technology.” Neutral...... 0 (0%) Neutral...... 6 (15%) – Robbie Cassou, Slightly Disagree...... 0 (0%) Slightly Disagree...... 1 (2%) Quincy Fire Protection District (California) Strongly Disagree...... 0 (0%) Strongly Disagree...... 0 (0%) hese are good, simple and informative. I can easily “Tsee their use on our website.” This guide will keep consumers’ interest. I would consider placing this guide on our – Dean Hunt, Strongly Agree...... 10 (25%) department’s website. Layton City Fire Department (Utah) Slightly Agree...... 20 (50%) Strongly Agree...... 25 (63%) Neutral...... 10 (25%) Slightly Agree...... 11 (27%) et me know when I can share these videos. Great Slightly Disagree...... 0 (0%) Neutral...... 2 (5%) “L actor for the video.” Strongly Disagree...... 0 (0%) Slightly Disagree...... 2 (5%) – Ken Pflug, Strongly Disagree...... 0 (0%) City of Danville Fire Department (Kentucky)

The information in this guide is accurate like having something interactive allowing the and informative. “I consumer to jump around a bit.” Strongly Agree...... 30 (75%) – Jim Kettler, Slightly Agree...... 10 (25%) Buckingham Township Fire Marshal’s Office Neutral...... 0 (0%) (Pennsylvania) Slightly Disagree ...... 0 (0%) Strongly Disagree...... 0 (0%)

27 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Advertising To reach parents of young children and older The single-page, four-color advertisements adults, HFSC took new situational photography appeared in the following national consumer There’s no question what you value most. for two new print advertisements. The publications: Your family’s safety is so important. And protecting them from fi re is a top priority because fi re is fast. It can become deadly in three minutes or photography will continue to be used for less. Will you be ready? Especially at night when everyone is sleeping? You can protect your family from a fi re 24 hours a day with home fi re sprinklers. Only the sprinkler closest to the fi re activates from the heat while the fi re is still small, preventing deadly smoke and fi re from future advertisements and education materials. • Family Handyman: May 2013 issue; spreading. That gives you extra time to get your family to safety. There’s no question what you value most. And there is no better choice than a home protected with fi re sprinklers.

VB-HandyManAd#G11-12-2100v2_VB-HandyManAd #G11-12-2100 03/12/13 10:23 AM Page 1 circulation 1,100,000 Learn more online at HomeFireSprinkler.org or call 877.550.HFSC (4372).

A separate Things You Should Know *HFSC obtained this full-page, 4/color About Home Fire Sprinklers

10Most home fire sprinkler systems are advertisement was 1 advertisement for free. Value $115,000. supplied by the household water main.

Sprinkler pipes are hidden behind walls 2 and ceilings. Home fire sprinklers are often developed that concealed behind special plates. • Grand (online only): May/June & July/August Smoke cannot cause sprinklers to activate. 3 Neither can interconnected smoke alarms.

In most rooms, a single fire sprinkler 4 will provide enough protection. Larger educated consumers great rooms may require more than 2013 issues; circulation 250,000 for each one sprinkler.

Only the sprinkler closest to the fire will 5 activate when the temperature of the fire reaches 135°-165°F, automatically putting and builders with water right where it’s needed. They don’t all go off at once. issue. HFSC obtained a full-page, 4/color

Sprinklers slow the spread of flames, 6 heat and deadly smoke and they prevent flashover – the point at which everything 10 quick-and-easy in the room catches fire. advertisement for free in the September/ In most home fires, just one sprinkler 7 controls or extinguishes the blaze.

Home fire sprinklers save lives and protect facts about home fire 8 our pets, property, and valuables. October 2013 issue. New home installation costs about $1.61 9 per sprinklered square foot, on average.

Home fire sprinklers are green. They use 10 90% less water to fight a fire than fire HOME FIRE SPRINKLERS – ASK FOR THEM sprinklers. department hoses, with less water pollution • Parenting: August 2013 issue; circulation and fewer greenhouse gas emissions. Home fire sprinklers protect what you value most. 2,227,350 ©2013 Home Fire Sprinkler Coalition Watch how home fire sprinklers work. The advertisements • Reminisce: June/July 2013 issue; circulation HFSC-Consumer-Ad13.indd 1 5/29/13 11:38 AM WWW.HOMEFIRESPRINKLER.ORG aimed at parents of Find us on . . . 1,135,842 young children and • Where to Retire: July/August 2013 issue; older adults included a QR (Quick Response) circulation 200,000 Empty nesters’ nests aren’t always empty. When you have little ones at home, they look to you for their safety. Have you thought about code that links to HFSC’s “Home Fire Sprinkler what would happen in a fire? Would you be able to escape with your little ones? Fire is fast. It can injure and kill in minutes. That’s why more and more homebuyers are choosing the best fire protection for their families: home fire sprinklers. Sprinklers work automatically 24/7. Only the sprinkler closest to the fire activates, putting water on the fire System Facts” online video, while the other In addition to these paid advertisements, while it’s small. That prevents deadly smoke and heat from spreading. If you’re moving or building a home, protect what you value most by asking for a home fire sprinkler system. advertisement included a QR code that links Grand magazine gave HFSC an additional Learn more online at HomeFireSprinkler.org or call 877-550-HFSC (4372). to HFSC’s “How Fire Sprinklers Work” online month of advertising for free in its September video. issue (circulation 250,000).

TOTAL CIRCULATION: 5,413,192 gross

HOME FIRE SPRINKLERS – ASK FOR THEM

HFSC-AA-ad13-Reminisce.indd 1 4/23/13 10:01 AM 28 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Virtual Sprinklered House In order to educate homebuilders, HFSC View the Virtual Sprinklered House at updated its Virtual Sprinklered House www.homefiresprinkler.org/index.php/virtual- (animated homebuilder education guide) with sprinklered-house-builder-presentation new graphics.

To promote the updated Virtual Sprinklered • March 5, 2013 e-blast: resulted in House, HFSC created an e-blast message that 143,104 messages delivered, 6,830 opened was distributed twice through Green Builder (4.77% open rate) and 686 click-throughs magazine. The message enticed builders to • August 14, 2013 e-blast: resulted in view the interactive guide by offering a chance 143,376 messages delivered, 6,045 opened to win one of three iPads if they completed the (4.22% open rate) and 469 click-throughs post-video survey. TOTAL E-BLAST CIRCULATIONS: 286,480 messages delivered, 12,875 opened (4.49% open rate) and 1,155 click-throughs

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29 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Virtual Sprinklered House – Survey Results Two hundred fifty-six builders completed the survey after viewing the Virtual Sprinklered House. Below are the results:

This presentation improved my knowledge This presentation helped me understand I am more likely to recommend sprinklers of home fire sprinklers. how home fire sprinklers are installed. after watching this presentation. Strongly Agree...... 180 (48%) Strongly Agree...... 153 (41%) Strongly Agree...... 140 (38%) Slightly Agree...... 129 (35%) Slightly Agree...... 142 (38%) Slightly Agree...... 121 (33%) Neutral...... 51 (14%) Neutral...... 64 (17%) Neutral...... 87 (23%) Slightly Disagree...... 7 (2%) Slightly Disagree...... 10 (3%) Slightly Disagree...... 12 (3%) Strongly Disagree...... 4 (1%) Strongly Disagree...... 3 (1%) Strongly Disagree...... 10 (3%)

This presentation helped me understand I found this presentation to be interesting how home fire sprinklers work. and worth watching. Strongly Agree...... 177 (48%) Strongly Agree...... 190 (51%) Slightly Agree...... 130 (35%) Slightly Agree...... 136 (37%) Neutral...... 53 (14%) Neutral...... 37 (10%) Slightly Disagree...... 6 (2%) Slightly Disagree...... 6 (1%) Strongly Disagree...... 4 (1%) Strongly Disagree...... 5 (1%)

30 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Homebuilder / Public Works Official Online Course Working with Hanley Wood publishing, Results of program listing renewal HFSC renewed its accredited continuing (August 22, 2012 - October 13, 2013): education program about home fire sprinklers • 350 sign-ups for architects, homebuilders and public works - Architects: 245 officials. The program was originally created • Residential & Commercial: 163 through a 2010 Fire Prevention & Safety Grant. • Residential: 43 It is hosted on HanleyWoodUniversity.com and • Commercial: 39 certified by the National Association of Home - Fire Service: 15 Builders (NAHB). During the 2011 grant period, - Homebuilders: 12 251 people completed the course. - General Contractors: 8 - Engineers: 15 - Public Works: 3 - Others (Plumbers, Home Inspectors, Real Estate Agents, Students): 52 • 251 course/final test completions - Majority of participants scored 80–100%

31 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Trade Shows HFSC promoted its education materials and were also able to learn facts programs to homebuilders at the following about fire sprinklers by using conventions: HFSC’s newly updated, interactive Virtual Sprinklered International Builders’ Show (IBS) House and watching videos in • January 22-24, 2013 the booth. • Las Vegas Convention Center Las Vegas, Nevada More than 497 leads were • 40 x 20-square-foot booth space collected at IBS. • Attendance: Approximately 60,000

At the International Builders’ Show (IBS), HFSC staff hosted the newly updated, Pacific Coast Builders interactive BUILT FOR LIFE Game, which Conference (PCBC) displayed questions about home fire sprinklers. • June 5-6, 2013 The educational game now includes updated • San Diego Convention questions, answers and video. Center San Diego, California Homebuilders who answered questions • 10 x 10-square-foot booth correctly were able to spin the slot machine for space prizes. The grand prizes for the BUILT FOR LIFE • Attendance: 7,366 Game were three iPad Minis, while other prizes included tool bag sets, HFSC thermos bottles, The top 20 big builders and and HFSC hats. other prominent residential builders, developers, architects, Homebuilders waited in line for an average building scientists, lenders, of 15 minutes to play the interactive game, investors, marketers and increasing their knowledge about the benefits product manufacturers attend and technology of home fire sprinklers. They PCBC.

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32 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Trade Shows (continued) HFSC promoted its education materials and programs to real estate agents at the following convention:

National Association of REALTORS (NAR) Conference & Expo • November 9-12, 2012 • Orange County Convention Center Orlando, Florida • 10 x 10-square-foot booth space • Attendance: 18,127

At the National Association of REALTORS (NAR) Conference & Expo, attendees that obtained information at the HFSC booth and left their contact information were entered into a random drawing for a chance to win one iPad Mini at the end of the conference.

More than 236 leads were collected at NAR.

33 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Advertising HFSC developed two new print advertisements The second advertisement educated builders As part of the advertising package with to educate members of the homebuilding and consumers with 10 quick-and-easy facts Designer Dream Homes, HFSC also received industry. about home fire sprinklers. It included a QR an online banner advertisement from April code that links to HFSC’s “How Fire Sprinklers thru October 2014. The online banner The first advertisement directed builders to Work” online video. advertisement resulted in 4.98 million the newly updated Virtual Sprinklered House impressions. homebuilder education guide on HFSC’s The single-page, four-color homebuilder website. The advertisement enticed builders advertisements appeared in the following In addition, all 750 fulfilled Home Plan to view the interactive guide, by offering national homebuilder trade publications: Orders placed by readers of the magazine a chance to win one of three iPads if they included an educational HFSC consumer completed the post-video survey. It included a • Builder: January 2013 issue; circulation brochure. QR (Quick Response) code that links to HFSC’s 114,632 Virtual Sprinklered House. The advertisement • Designer Dream Homes: April & July 2013 also invited homebuilders to learn more by issues; circulation 40,000 for each issue Things You Should Know About Home Fire Sprinklers visiting HFSC’s booth at the International • EcoHome: February 2013 issue; circulation 10Most home fire sprinkler systems are 1 supplied by the household water main.

2 Sprinkler pipes are hidden behind walls Builders’ Show in Las Vegas, Nevada. 65,000 and ceilings. Home fire sprinklers are often concealed behind special plates.

Smoke cannot cause sprinklers to activate. • Professional Builder: January 2013 issue; 3 Neither can interconnected smoke alarms. In most rooms, a single fire sprinkler will 4 provide enough protection. Larger great circulation 110,977 rooms may require more than one sprinkler. Only the sprinkler closest to the fire will WHAT’S UP WITH 5 activate when the temperature of the fire reaches 135°-165°F, automatically putting • Residential Building Product News: water right where it’s needed. They don’t all go off at once.

Home Fire Sprinklers? Sprinklers slow the spread of flames, heat January 2013 issue; circulation 50,000 6 and deadly smoke and they prevent flashover – the point at which everything in the room catches fire.

In most home fires, just one sprinkler controls 7 or extinguishes the blaze.

Home fire sprinklers save lives and protect TOTAL CIRCULATION: 421,359 gross 8 our pets, property, and valuables. New home installation costs about $1.61 9 per sprinklered square foot, on average.

Home fire sprinklers are green. They use 10 90% less water to fight a fire than fire department hoses, with less water pollution E nter to win and fewer greenhouse gas emissions. an iPad Mini! Home fire sprinklers protect THERE ARE TWO WAYS TO FIND OUT WHAT’S UP The HFSC Virtual Sprinklered House lets you see the behind-the-wall details of what you value most. home fire sprinklers: how they’re supplied, how they work, how they’re installed and most importantly, why your customers need and want them. Watch how You’ll also find out how you can build homes with added value while reducing home fire your construction costs through the use of common municipal trade-ups. sprinklers 2013 INTERNATIONAL BUILDERS’ SHOW work. Be prepared for growing customer demand for home fire sprinklers by visiting WWW.HOMEFIRESPRINKLER.ORG HFSC’s exhibit at this year’s International Builders’ Show in Las Vegas. Get free materials to help you market your homes. Play the fun, new BUILT FOR LIFE® Game and you could win a valuable prize. View HFSC’s Virtual Find us on . . . Sprinklered House online at HomeFireSprinkler.org/virtual-house. Then fill out a short survey to be entered to win one of three Apple iPads.

VISIT THE HOME FIRE SPRINKLER HomeFireSprinkler.org COALITION BOOTH # C5050 AT THE INTERNATIONAL BUILDERS’ SHOW

HFSC-Builders-Ad-13-BuilderMag.indd 1 12/14/12 11:55 AM continues

34 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Advertising (continued)

HFSC’s real estate agent testimonial VISIT HFSC IN BOOTH #454 advertisement spotlighted a home fire Fire Sprinklers– sprinkler advocate in the real estate industry Prospective Buyers who uses HFSC education materials to explain “ask For them” the benefits of fire sprinklers in homes she RealtoR® Janet Hall has long supported fire sprinklers in homes. Now she is starting to have markets. The advertisement also invited prospective buyers ask for them. When they do, she relies on the expertise of the nonprofit and noncommercial Home Fire Sprinkler Coalition real estate agents to learn more by visiting (HFSC) to help her explain the lifesaving HFSC’s booth at the National Association technology. “We use HFSC’s educational materials during our open houses and when we do our final walk-through with our of REALTORS (NAR) Conference & Expo in buyers,” Hall says. the free information, which includes brochures, videos and Web downloads, provides real Orlando, Florida. estate professionals and prospective buyers with the facts about new home installation, maintenance and cost; and it helps you counter the common myths that often circulate about fire sprinkler systems.

Featured in the advertisement was: With increasing interest in fire sprinkler protection, HFSC’s information is more valuable to RealtoRs® than Janet Hall, REALTOR ever. You can trust HFSC as your resource. HFSC is purely educational. It does not sell products or services.

Keller Williams Realty Hall often teams up with her local fire department to present a live fire demonstration that helps people Pleasant View, Tennessee understand how fast a home fire spreads. She says prospective buyers are impressed with the added protection of fire sprinklers. “they see sprinklered homes as better… more like an extra perk.” Janet Hall is a REALTOR® with Keller Williams Realty, representing Goad and The single-page, four-color real estate agent Hall Builders in Pleasant View, Tennessee. HFSC’s educational materials help consumers, homebuilders and others understand the advertisement appeared in the following real lifesaving value of installing fire sprinklers in new houses. and they can help you market your estate agent trade publication: sprinklered homes. Visit HFSC’s Booth #454 to pick up your FREE materials. • REALTOR Magazine - Show Daily: Distributed for three days at 2012 NAR Conference & Expo; circulation 20,000 for HomeFireSprinkler.org

each issue HFSC-RealtorAd12.indd 1 9/20/12 5:26 PM

TOTAL CIRCULATION: 60,000 gross

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35 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Advertising (continued) HFSC also reached out to real estate agents • On-air impressions (30-second and through a “Real Estate Today” campaign 60-second spots, radio interviews, and all from October 29-December 24, 2012. The HFSC mentions as heard by terrestrial radio nine-week campaign featured 32, 30-second listeners): 10.8 million and 60-second radio spots, two live-read billboards in every show, a campaign-long • Online impressions (download listeners, sponsorship of the weekly e-newsletter, two online player advertisements and listeners): on-air radio interviews, and campaign-long 12.6 million banner advertisements on the website. TOTAL IMPRESSIONS: 23.4 million The first on-air radio interview occurred on December 1, 2012, with a home maintenance and safety theme. Topics included movie myths about fire sprinklers, how they operate, benefits of fire sprinklers, and retrofitting. The segment was more than four minutes long.

The second interview occurred on December 15, 2012, with a winter fire safety theme. Topics included how fire sprinklers operate, movie myths about fire sprinklers, codes and ordinances, insurance discounts, ease of maintenance, and freeze protection. The segment was nearly seven minutes long.

Listen to the interviews at www.retradio. com/peg-paul-home-fire-sprinkler-coalition-3/ and www.retradio.com/peg-paul-home-fire- sprinkler-coalition-2/

36 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Trade Shows HFSC promoted its education materials International Code Council (ICC) Annual and programs, most importantly the Conference “Understanding Water Supply for Home Fire • October 22-23, 2012 Sprinkler Systems” Guide, to water industry, • Oregon Convention Center public works and municipal officials at the Portland, Oregon following conventions: • 10 x 10-square-foot booth space • Attendance: 1,832 American Water Works Association (AWWA) Annual Conference & Exposition National League of Cities (NLC) Congress • June 9-12, 2013 of Cities & Exposition • Denver Convention Center • November 29-30, 2012 Denver, Colorado • Boston Convention & Exhibition Center • 10 x 10-square-foot booth space Boston, Massachusetts • Attendance: 10,615 • 10 x 10-square-foot booth space • Attendance: 3,373 International City/County Management Association (ICMA) Annual Conference • October 7-9, 2012 • Phoenix Convention Center Phoenix, Arizona • 10 x 10-square-foot booth space • Attendance: 2,986

37 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Banner Stand

HFSC Water Banner-final.pdf 1 12/20/13 12:36 PM HFSC created a banner stand to educate water industry, public works and municipal Home Fire Sprinklers officials about the benefits of fire sprinklers Save Lives and Water and illustrate how fire sprinklers save water in the case of a fire.

The banner stand is ideal for the American Water Works Association Annual Conference & Exposition. It is also useful at other trade shows and events.

It is also made available for BUILT FOR LIFE MAKING THE CONNECTION

CMY Fire Departments to borrow for use with local K • Fire sprinklers are linked by a network of piping, connected home fire sprinkler education efforts. to the domestic water supply.

• Only the sprinkler closest to the fire activates. • NFPA 13D requires the water supply to accommodate 1 or 2 operating sprinklers for 10 minutes.

• Fire sprinklers use 90% less water than fire departments use. • Only heat from a fire will activate the sprinkler.

155˚

38 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Advertising p308AMC719.pdf 1 7/24/2013 2:30:28 PM HFSC used an existing print advertisement HFSC also received a free Profile Page from to promote the "Understanding Water American City & County. The ½-page, four- Supply for Home Fire Sprinkler Systems" color advertisement promoted and explained Guide to water industry, public works and the environmental benefits of the fire sprinkler municipal officials. It included a QR (Quick system installed in Green Builder Media’s Response) code that links to an online order VISION House® Tucson: Home fire sprinklers are one of many green aspects of the new form for the guide. The advertisement also VISION House® Tucson encouraged water purveyors to take HFSC’s • American City & County: August 2013 “The Home Fire Sprinkler Coalition is very pleased to participate in the VISION free accredited course on home fire sprinklers issue; circulation 69,631 House® Tucson Project,” says HFSC Board offered by HanleyWoodUniversity.com. President Lorraine Carli. “Many people don’t realize that installing fire sprinklers is truly green.” TOTAL CIRCULATION: 220,011 gross VISION House Tucson is a green home currently The single-page, four-color advertisement under construction in Tucson’s Armory Park del Sol community. The home will showcase the latest in appeared in the following national water C green design, building techniques, and products

M including home fire sprinklers. Once complete, industry/municipal official trade publications: it will be an example of a safe, healthy and durable Y home optimized for performance. The home is CM being built by John Wesley Miller, part of • AWWA Journal: January & May 2013 issues; MY Green Builder® Media’s VISION House Series. CY

circulation 43,190 for each issue CMY Because fire sprinklers work so quickly while

K fires are small, sprinklers control a blaze with far • Building Safety Journal: June & August less water than the fire department would. They reduce greenhouse gas emissions by 98%, 2013 issues; circulation 32,000 for each issue reduce fire damage by up to 97% and reduce water pollution.* “Green is great, but of course the primary benefit of home fire sprinklers is that they save lives and prevent injuries,” Carli adds.

Among the sponsors of VISION House Tucson is the National Fire Protection Association, a member of HFSC’s Board. HFSC is coordinating the installation of home fire sprinklers in the new home along with Viking Group and Allan Fire Protection Systems, Inc., of Tucson.

HomeFireSprinkler.org

39 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Public Relations Reach Below are samples of media coverage Vocational and Side-by-Side Stipends “Home Fire Sprinklers: Ask for Them” Guide HFSC received during the grant period: Available to Fire Departments • Berkshire Eagle HFSC Awarded 2011 Fire Prevention & • Fire Engineering • Dispatcher Safety Grant • FireRescue’s “FirefighterNation Now” • Fire Engineering post on Twitter e-newsletter • Fire Protection Contractor • Fire Engineering • International Association of Fire Chief’s (IAFC) • Firehouse • International Association of Fire Chief’s “Daily Dispatch” website and e-newsletter • FireRescue post on Facebook “Daily Dispatch” website and e-newsletter • NFPA post on Twitter • FireRescue post on Twitter • National Fire Protection Association’s • NFPA’s “Fire Service Today” blog • FireRescue’s “FirefighterNation Now” (NFPA) “Fire Sprinkler Initiative” blog and • NFPA’s “Fire Sprinkler Initiative” blog e-newsletter e-newsletter • NFSA-WI’s “Fire Sprinkler Times” • FireRescue1 Newsletter • National Fire Sprinkler Association – e-newsletter • Grand Wisconsin Chapter (NFSA-WI) post on • Northern Illinois Fire Sprinkler Advisory • IAFC’s “Daily Dispatch” e-newsletter Facebook Board’s (NIFSAB) “Fire Sprinkler Times” • KOMU-TV website and newscast • Sprinkler Age “Weekly News Brief” e-newsletter • NFPA’s “Fire Sprinkler Initiative” blog e-newsletter • Sprinkler Age • NFPA’s “NFPA Today” blog • Sprinkler Age “Weekly News Brief” • NFSA-WI’s “Fire Sprinkler Times” e-newsletter e-newsletter • NIFSAB’s “Fire Sprinkler Times” e-newsletter • Sprinkler Age • Sprinkler Quarterly

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40 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Public Relations Reach (continued) Hanley Wood Continuing Education HFSC promoted all of its grant funded Program educational resources and activities through social media including Facebook, Twitter, • Oregon Office of State Fire Marshal’s Gated Pinterest and LinkedIn. Wye newsletter • Sprinkler Age

41 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Website Updates Throughout the course of the grant period, HFSC updated the list of members in the BUILT With the elimination of Flash from mobile HFSC updated its website with grant-developed FOR LIFE Fire Department (BFLFD) program and devices (smartphones, tablets), HFSC converted education materials and programs as they were posted information and applications for the most of its Flash-based assets to either HTML 5 released (with quick links from the homepage). vocational school and side-by-side stipends as or Quicktime to make them compatible with Those included: they were made available for BFLFDs. mobile devices. This was an important step during a time in which increasing numbers • “Home Fire Sprinklers: Ask for Them” Guide Among many other minor updates, website of consumers are viewing websites via their • BUILT FOR LIFE Game maintenance also included updated keyword mobile devices instead of traditional laptop or • Virtual Sprinklered House search terms, the addition of new photography desktop computers. and press releases to the media room.

42 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS Website Comments EXAMPLES OF FEEDBACK ON es, It’s me again! As always, you and the entire ’m happy to report that Home Fire Sprinkler www.HomeFireSprinkler.org “YHome Fire Sprinkler Coalition organization are “ICoalition is being considered for potential doing amazing things. I just signed up a new builder inclusion on a list of the Top Sites on Fire Safety HFSC receives hundreds of comments via who’s doing 39 Carriage Homes with fire sprinklers; it’s that we’re publishing in the next few weeks on its website. Below are samples of some their first development with residential fire sprinklers. OnlineFireScienceDegree.org. Many of our readers are of the comments HFSC has received on its I offered them the “Living with Sprinklers” Kit for their considering education and careers in the field of fire website. homeowners. science, and one topic of utmost importance for anyone in this field is safety. We’re compiling this list as a source hank you for being at the International Builders’ Digger Weigand of information that could be useful not only for those “TShow. It was nice to meet your team and learn Victory Fire Protection, Inc. studying fire science, but also anyone hoping to learn that you have the grant to supply the packets for our Pottstown, Pennsylvania more about fire safety, and I think your site might be homeowners with fire sprinklers. a perfect fit. I’m still working on a preliminary list of great fire safety sites to include, so if you would like to Michael Fenton urious as to whether or not we can become a nominate any that you find useful, I would appreciate Century Communities “C Built For Life Fire Department and be eligible for you letting me know about them. Colorado Springs, Colorado the Fire Prevention Safety Grant Technical/Vocational Education Program Stipend. Bethany Friedman OnlineFireScienceDegree.org e held our live side-by-side demo on Saturday, Cynthia Gonthier Normal, Illinois “WJuly 28, 2012, at Forcum Lannom Materials Louisiana State Fire Marshal here in Dyersburg. The Dyersburg State Gazette was on Baton Rouge, Louisiana hand at the event, as well as several of our citizens and contractors. The demonstration was a success as I had one gentleman commit to adding sprinklers to his new home that will start construction this fall. Thanks again for your support. We should have the video added to our website this week.

Mark Sykes Dyersburg Fire Department – Fire Codes/Prevention Dyersburg, Tennessee continues

43 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Website Comments (continued) ducating the public on fire sprinklers is very am a retired fire chief engaged in juvenile firesetter he Public Safety Committee at Del Webb “Eimportant to us and we will have your brochures “Iintervention and public education, the fire sprinkler “TCharleston at Cane Bay, Summerville, South available for the public to access. If you have any other initiative and code development. I remain a certified fire Carolina, is sponsoring a Safety Fair for the community brochures or poster you can send (without cost) for inspector with the State of Michigan and serve on the residents. We are looking to inform the residents of the public education, we would appreciate it. public education committee. Thank you for providing advantages of installing residential fire sprinkler systems me with a copy of “Understanding Water Supply for in the individual residents’ homes. If there are any other Rita Peavley Home Fire Sprinkler Systems.” I will use it in Sparky’s brochures you think would be helpful, please forward Pierce County Department of Clubhouse presentations to the public as well. them also. Emergency Management – Fire Prevention Bureau Tacoma, Washington Leslie Wedge Robert D’Jovin Redford Township Fire Department Public Safety Committee – Del Webb Charleston Redford Township, Michigan Summerville, South Carolina hank you for all your hard work. These tools “Twill be used to educate our citizens (including our city manager who is currently building a home in am searching your website for future stipends or ello. We are also a not-for-profit for fire Culver City). “Iother financial assistance towards the purchase of “Hsprinkler safety for college students. Our material for Built For Life Fire Department side-by-side mission is awareness. We are organizing a 5K, which Ken Quick burn units. Can you please advise me? is being sponsored by the Steamfitters Local Union Culver City Fire Department – Fire Prevention Bureau 638 and the Mechanical Contractors Association of Culver City, California Peter Vlahos New York. I hope you don’t mind if we hand out some Bloomfield Township Fire of your brochures. They are exactly what we need. If Bloomfield Hills, Michigan you would like to join us, we would love to have you on November 30, 2013. Please let us know what the cost of printing these materials are and our foundation will happily reimburse you.

Maryanne Fitzsimons Kerry Rose Foundation Commack, New York

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44 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN HOMEBUILDER / WATER INDUSTRY/ TABLE OF INTRODUCTION FIRE SERVICE CONSUMER REAL ESTATE AGENT PUBLIC WORKS PUBLIC HFSC WEBSITE CONTENTS OUTREACH OUTREACH OUTREACH OUTREACH RELATIONS

Website Comments (continued) he City of Portland, Maine, adopted NFPA 101 am looking into retrofitting my home with a ust interested in keeping the public and our “Tand the residential sprinkler requirement in “Isprinkler system. Do you have a database of supply “J firefighters as safe as possible. Interested in what 2010. We are now faced with an effort to repeal that houses in north Jersey? After watching your installation this program has to offer and what the cost is to us? legislation citing the cost associated with water supply video, I’m actually considering starting a small business for systems. Any help would be greatly appreciated as we installing these systems. Any information or advice you Garry Johnson battle this political push to repeal the ordinance. could provide would be very much appreciated. Oriskany Falls Volunteer Fire Department/Oneida County Jerome LaMoria Steven Post Oriskany Falls, New York Portland Fire Department Andover, New Jersey Portland, Maine y name is David Kurasz, vice-chairman of the his will help with the new California Fire Code “MNew Jersey Fire Sprinkler Coalition as well ver the weekend we had our annual open house “Trequirement and the questions. as executive director of the New Jersey Fire Sprinkler “Oevent. During the open house we used the Advisory Board. We are building our coalition in New side-by-side prop, which was both a big hit and success Abe Hathaway Jersey and would like to know if the Home Fire Sprinkler too. I’m also in the process of scheduling an additional Burney Fire Protection District Coalition would sign on in support of residential fire demonstration burn next month. Thank you for the Burney, California sprinklers in new construction. Some members already assistance. include the National Fire Protection Association, National Fire Sprinkler Association, New Jersey Chapter Dion DeCarli ire sprinklers have been added to the local city of the Society of Fire Protection Engineers, New Jersey Gilford Fire Rescue “F subdivision home building code and we appreciate Plumbing Inspectors Association, Automatic Fire Alarm Gilford, New Hampshire the opportunity to inform all purchasers. Association of New Jersey, and over 30 fire departments. Please reach out to me if this is something that your Rolf Dornseif organization is able to support. Rolf Dornseif Real Estate Chico, California David Kurasz New Jersey Fire Sprinkler Coalition North Brunswick, New Jersey

45 FISCAL YEAR 2011 HOME FIRE SPRINKLER COALITION GENERAL PREVENTION & AWARENESS CAMPAIGN